1. No category

Learn why MicroStrategy
Succeeds where SAP Business
Objects & IBM Cognos Fails
Presented by: Ani Jain | Date: January 30, 2013
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To
Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
1
Agenda
 Common Issues Facing BusinessObjects and Cognos
Customers
 Why BusinessObjects and Cognos Customers
Upgrade to MicroStrategy
 Demo: Conversion Tool
 Upgrading to MicroStrategy is Low Risk
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To
Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
2
Agenda
 Common Issues Facing BusinessObjects and Cognos
Customers
 Why BusinessObjects and Cognos Customers
Upgrade to MicroStrategy
 Demo: Conversion Tool
 Upgrading to MicroStrategy is Low Risk
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To
Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
3
Major European Bank migrated from BusinessObjects to
MicroStrategy
Why MicroStrategy?
Implementation Higlights
 2 universes and 27 reports/
documents converted in 5 weeks
 Rolled out to 2500 users worldwide
 Direct 1:1 conversion approach in
order to meet strict deadlines
 Support from specialized conversion
consultants
Lower cost
Reduced hardware from 19
servers to 2
BENEFITS
BusinessObjects was becoming
expensive to maintain
Able to provide all the features of the
existing BusinessObjects system
 Centralized and reusable metadata
 End user empowerment
 Easy to maintain
 Ability to migrate quickly
Improved performance
Improved report execution time
from 30 sec to 5 sec
Stable platform
Eliminated frequent BOBJ server
restarts
Greater ease-of-use
Powerful reporting tools
available to nontechnical users
Increased usage
Due to improved performance
and stable platform
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To
Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
4
Major Problems Commonly Reported by BusinessObjects and
Cognos Customers
Poor Performance
& Scalability
Poor Support and
Increasing
Maintenance
Costs
Multiple Interfaces
and Loosely
Integrated
Architectures
Inadequate
Mobile BI
Difficult to
Administer &
Maintain
Difficult to
Upgrade
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To
Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
5
Major Problems Commonly Reported by BusinessObjects and
Cognos Customers
3.09
MicroStrategy
Slow Performance
Users wait a long time for
data and documents to
refresh.
1.95
Oracle OBIEE
0.5
SAP BO
IBM Cognos
1.51
0
0.5
1
1.5
2
2.5
3
3.5
Query performance, adjusted for data volumes
9.07
MicroStrategy
Despite most companies
claiming to be able to handle
large, detailed applications, in
reality they do not.
3.52
Oracle OBIEE
1.76
SAP BO
IBM Cognos
3.7
0
2
4
Data Scalability
6
8
10
Data volumes
All data from BI Survey 12
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To
Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
6
Major Problems Commonly Reported by BusinessObjects and
Cognos Customers
MicroStrategy
1.31
Oracle OBIEE
Poor Customer Support
0.57
Low ratings on product
support.
0.48
SAP BO
0.76
IBM Cognos
0
0.2
0.4
0.6
0.8
1
1.2
1.4
Product Support Quality
All data from BI Survey 12
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To
Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
7
Major Problems Commonly Reported by BusinessObjects and
Cognos Customers
MicroStrategy
2.16
Oracle OBIEE
Inadequate Mobile BI
1.03
SAP BO
Users don’t have a seamless
way to view their reports and
dashboards on an iPad or
iPhone.
0.42
IBM Cognos
0.31
0
0.5
1
1.5
2
2.5
Mobile BI
All data from BI Survey 12
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To
Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
8
Agenda
 Common Issues Facing BusinessObjects and Cognos
Customers
 Why BusinessObjects and Cognos Customers
Upgrade to MicroStrategy
 Demo: Conversion Tool
 Upgrading to MicroStrategy is Low Risk
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To
Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
9
Out Innovating Competitors
BIG DATA
VISUAL DATA
EXPLORATION
CLOUD
MOBILE
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To
Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
10
Report Designers Create One Report and Can Render it on
All Devices
Business Objects/Cognos
Multiple
Rendering
Engines
Multiple Report
Designs
Multiple
Rendering
Engines
MicroStrategy BI
Web
Web
PDF
PDF
Flash
Flash
iPhone
Multiple Report
Designs
iPhone
Single Report
Design
Multiple
Rendering
Engines
Multiple Report
Designs
MicroStrategy
Universal
Rendering Engine
BlackBerry
BlackBerry
iPad
iPad
Microsoft
Office
Microsoft
Office
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To
Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
11
Fully Integrated Architecture Ensures Full Object Reuse and
Easy Upgrade
Business Objects and Cognos Upgrade Path
MicroStrategy Upgrade Path
•
Multiple product architectures and metadatas
•
Single Metadata
•
Many technology acquisitions
•
Organic Architecture
•
Multiple migrations
•
Single Admin architecture
•
Single Security Architecture
•
No Acquisitions
•
No Integrations
•
In-line product upgrades
v5
v4
v3
7.0
7.5
8.0
8.1
9.0
9.3
v2
v1
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To
Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
12
Effective Administration Reduces Operational Cost Of BI As Well
As Total Cost of Ownership (TCO)
Enterprise
Manager
Integrity
Manager
Object
Manager
DEV
Enterprise
Monitoring
Data
Validation
Command
Manager
Health
Center
System
Manager
Diagnosing and
Solving Issues
Automated
Workflows
PROD
Change
Management
Automated
Management
Cindi Howson:
“MicroStrategy has been an early innovator of a number of
administrative features such as the ability to track usage,
manage connections, and easily move objects from
development to test to production.”
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To
Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
13
Agenda
 Common Issues Facing BusinessObjects and Cognos
Customers
 Why BusinessObjects and Cognos Customers
Upgrade to MicroStrategy
 Demo: Conversion Tool
 Upgrading to MicroStrategy is Low Risk
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To
Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
14
Agenda
 Common Issues Facing BusinessObjects and Cognos
Customers
 Why BusinessObjects and Cognos Customers
Upgrade to MicroStrategy
 Demo: Conversion Tool
 Upgrading to MicroStrategy is Low Risk
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To
Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
15
We Have the People, Processes, and Tools to Enable a Smooth
Conversion
Conversion Tools
Conversion Utilities – Help speed up the conversion process
and reduce human errors
Conversion Methodologies
After doing numerous conversions, we have established a set
of optimal processes
Dedicated Personnel
Consultants who are dedicated to conversions to MicroStrategy
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To
Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
16
There are Two Basic Conversion Approaches
MicroStrategy uses two basic conversion approaches:
Work:
Approach 1:
Direct
Conversion
• Re-create BusinessObjects Universes or Framework Manager models
• Re-create the BusinessObjects and Cognos reports
• Used mainly for Proof-of-Concept purposes
Result:
• Faster conversion of small environments
• Utilization of existing work
• Does not take advantage of some MicroStrategy features
(e.g., Prompting)
Work:
Approach 2:
Optimized
Conversion
• Detailed report analysis to eliminate report redundancies
• Re-create the BusinessObjects and Cognos reports
• Revise data model for higher performance
Result:
• More efficient environment that fits requirements
• Makes better use of MicroStrategy strengths
• More time consuming and potentially higher cost
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To
Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
17
A Majority of Your Prior Investments Can Be Reused
Estimated Cumulative Effort
Create
Business Objects and
/or Cognos reports15%
Convert Reports
Establish Report/
Dashboard Specs-10%
Create
Universes/Models – 5%
reuse
Re-create Reports &
Dashboards – 15%
Establish Report/
Dashboard Sepcs-10%
Convert Universes/Models Re-create Schema – 5%
Tune Warehouse – 10%
reuse
Tune Warehouse – 10%
Set Up ETL and Data
Cleansing – 35%
reuse
Set Up ETL and Data
Cleansing – 35%
Design / Refine Data
Model – 15%
reuse
Design / Refine Data
Model – 15%
Identify Sources of Data
– 10%
Estimated Cumulative Effort to
Establish the BI Environment
reuse
In most
circumstances,
reuse of prior
investment
can be as high
as 80%
Identify Sources of Data
– 10%
Estimated Incremental Effort
to Convert to MicroStrategy
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To
Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
18
System Improvement Is The Goal of an Optimized Conversion
Report Reduction
Improved Query Response
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To
Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
19
Report Reduction
Inoperative
reports
BusinessObjects/Cognos
Old/Unused
reports
TARGETS FOR
CONVERSION
Candidates for
combining into
one report
Candidates for
combining into
one report
Private
Copies of
Public
reports
Typical report reduction ratio is 7:1 to 10:1
depending on complexity of your environment
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To
Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
20
Improved Query Response Through Performance Levers
1
Obtain Immediate Query Efficiency
2
Design High Performance Dashboards
3
Employ In-Memory Cubes to Accelerate Performance
4
Implement Effective Caching Strategies
5
Configure MicroStrategy for High Performance
6
Leverage The Latest Database Technology
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To
Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
21
MicroStrategy Conversion Methodology
Well defined delivery approach
Gained from many prior engagements
System improvement
The conversion is not just a replacement
Meet end-user expectations
Extensive review sessions with end users
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To
Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
22
MicroStrategy Professional Services – Conversion Capabilities
Our consultants are Certified Engineers trained
on the latest MicroStrategy platform capabilities
and on other major BI platforms.
MicroStrategy Consulting conversion capabilities include:

Detailed deployment planning and implementation

Configuration of MicroStrategy environment

Customized training

Report, Dashboard, and Mobile app creation

User interface customization
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To
Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
23
Next Steps
email: info@microstrategy.com
Let us Assess
Your BI
Environment
and Determine
Best Approach
for Migration
Try a
Demonstration of
our Conversion
Capabilities
Discuss How
MicroStrategy Can
Meet Your
Evolving BI Needs
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To
Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
24