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How The Brain Forms New Habits:
Why Willpower Is Not Enough
Profession(s) __________________________________________________________
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2. Mail: PO Box 17, Haddonfield, NJ 08033
(make check payable to IBP)
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Seminar q $79 preregistered
q $74 group rate (3 or more persons preregistering at the same time)
$89 on-site registration (if space is available)
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Haddonfield, NJ 08033
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Institute for Brain Potential
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TAMPA: Friday, October 5
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CLEARWATER: Thursday, October 4
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BRADENTON: Wednesday, October 3
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Why Willpower Is Not Enough
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FORT MYERS: Tuesday, October 2
q Bradenton, Oct. 3
q Tampa, Oct. 5
How The Brain Forms New Habits:
q Fort Myers, Oct. 2
q Clearwater, Oct. 4
one:
A 6-Hour Seminar for Health Professionals, Fall, 2012 $79
Please do not contact venues except for driving instructions.
Complimentary parking available at all sites.
PLEASE POST
FORT MYERS, FL Tuesday, October 2
CROWNE PLAZA AT BELLE TOWER, 13051 Bell Tower Drive, 33907
From US-41 N, turn right onto Big Pine Way. Turn right onto Bell Tower Dr. Make a
U-turn and the hotel is on the right.
From US-41 S, take Exit 131. Turn right onto Big Pine Way. Turn right onto Bell Tower
Dr. Make a U-turn and the hotel is on the right. (239) 482-2900
BRADENTON, FL Wednesday, October 3
RENAISSANCE ON 9TH, 1816 9th Street West, 34205
From US-301 S, turn right onto 9th St E. Turn right onto 26th Ave E. Turn right onto
9th St W. The venue is on the left.
From US-301 N, make a U-turn at 9th Ave. Turn right onto S. Tamiami Trail/1st St.
Turn right onto 17th Ave W. Turn left onto 9th St W. The venue is on the right. (941)
749-0100
CLEARWATER, FL Thursday, October 4
HOLIDAY INN, 521 South Gulfview Boulevard, 33767
From I-275 South take FL-60/SR 589 towards Clearwater. Take the exit for South
Gulfview Blvd. The hotel is on the right.
From I-275 North, go over the Sunshine Skyway to Exit 30 (Roosevelt Blvd.) Turn right
onto Gulf Blvd. Continue onto Gulfview Blvd. The hotel is on the left. (727) 447-6461
TAMPA, FL Friday, October 5
RAMADA, 1200 North Westshore Boulevard, 33607
From I-275 S, take Exit 40A (Westshore Blvd.) and bear right. The hotel is 2 blocks on
the left.
From I-275 N, take Exit 39A (Kennedy Blvd.) Turn left onto Westshore Blvd. The hotel
is 4 blocks on the left. (813) 282-3636
How The Brain Forms New Habits:
Why Willpower Is Not Enough
A Seminar for Health Professionals
Schedule: Check in: 8:15-9 AM, program starts: 9 AM, lunch (on own): 11:30 AM, Q&A
and discussion with instructor: 12-12:30 PM, lecture resumes: 12:30 PM, adjournment:
4 PM. Please register early and arrive before the start time. Space is limited.
Group Registrations: Rates apply for 3 or more pre-registered guests enrolling
together. Please complete a separate registration form for each person. Members of a
group can attend on different dates.
Confirmation Notices and Certificates of Completion: We will confirm your
registration by email or by letter. Please attend even if you do not receive a
confirmation. Registrants are responsible for parking fees, if any. Successful
completion includes full attendance and submission of the evaluation form. No
partial credit will be given. Certificates of completion are provided at the time of
adjournment.
Transfers and Cancellations: Registrants can transfer to another seminar if space is
available. Registrants canceling up to 48 hours before a seminar will receive a tuition
refund less a $15 administrative fee, or if requested, a full-value voucher good for
one year, for a future seminar. In the unlikely event that the seminar cannot be held
(e.g., an act of God), registrants will receive free admission to a rescheduled seminar
or a full-value voucher, good for one year, for a future seminar. All requests must be
made in writing or online. No IBP program has ever been cancelled as the result of
low attendance. We anticipate that participants will have desks at most locations.
Customer Service: Call 888-202-2938 or 877-418-5474 to ask about course content,
instructors, request accommodations for disability, submit a formal grievance, or
remove your name from a list. For other questions, call 866-652-7414.
Institute for Brain Potential: We are a leading provider of programs on the brain and
behavioral sciences. Our non-profit organization (tax i.d. 77-0026830) has provided
cost-effective, informative and practical seminars by outstanding speakers since 1984.
How The Brain Forms New Habits:
Why Willpower Is Not Enough
NURSES: Institute for Brain Potential (IBP) is accredited as a provider of continuing nursing education
by the American Nurses Credentialing Center’s Commission on Accreditation.
IBP is an approved provider of the Florida Board of Nursing. This program provides 6 contact hours
for Florida RNs and LPNs.
PSYCHOLOGISTS: This course is approved by the Florida Board of Psychology to provide 6 hours of
continuing education. IBP is approved by the American Psychological Association to sponsor continuing
education for psychologists. IBP maintains responsibility for this program.
SOCIAL WORKERS, MFTs & COUNSELORS: IBP has been approved to provide 6 hours of continuing
education by the Florida Board of Clinical Social Work, Marriage and Family Therapy and Mental
Health Counseling.
PHARMACISTS: IBP is accredited by the Accreditation Council for Pharmacy Education as a
provider of continuing pharmacy education. This application-based activity is designated for 6
hours (.6 CEU). Initial release date: 12/14/10. UAN: 0492-0000-10-019-L04-P
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IBP is designated as an Approved PACE Program Provider by the Academy of General Dentistry
(AGD). The formal continuing dental education programs of this provider are accepted by the
AGD for Fellowship/Mastership and membership maintenance credit. Approval does not imply
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extends from 12/01/10 – 11/30/14.
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.6 CEU’s or 6 hours of continuing professional development by the Florida Board of Speech-Language
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Florida Dietetics and Nutrition Practice Council accepts CDR-accredited programs.
EDUCATORS: This program provides 7.5 Inservice Points of professional development in FL toward
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IBP customer service at 650-960-3536 or visit www.cebroker.com, provider #50-9415.
Why are habits so difficult to change? Habits govern how we think and
act. They influence who needs care and who stays well in medical, dental,
psychological, and educational settings. This 6-hour seminar describes
how the brain forms new habits and how to facilitate meaningful change.
Participants completing the program should be able to:
1) Name several characteristics of reward-centered habits.
2) Identify several evidence-based strategies for managing rewardcentered habits.
3) Describe how threat-based mental habits are connected to maladaptive
emotions and actions.
4) List one or more strategies for coping adaptively with threat-based
mental habits.
5) Identify several evidence-based principles for initiating and
maintaining health-promoting habits.
Reward-Centered Habits
• Understanding Reward-Centered Habits: overeating, drinking,
smoking and other risky behaviors; how do they become addictive?
• Neurotransmitters: pursuit of immediate gratification,
“wanting” and dopamine; “liking” and opiate peptides;
withdrawal and serotonin deficiency.
• Features of Addiction: compulsive reward-seeking, dependence,
withdrawal and reinstatement of craving.
• Addictive Features of Comfort Foods: dopamine and craving for
fatty foods; serotonin and craving for carbohydrates; opiates and
sweets; how feeling bad about weight can stimulate eating.
• Storehouse of Addictive Habits: how the basal ganglia recall skilled
movements associated with reward-based obsessions and compulsions.
• Changing Reward-Based Habits: how the frontal lobes can inhibit
old habits and initiate new ones by reprogramming the basal ganglia.
Using Your Brain To Form New Habits
• Dorsolateral Prefrontal Cortex: developing flexible plans of action
to set goals and handle lapses; cues to remind of adaptive habits.
• Ventral Striatum: preventing dopamine deprivation that results
in overvaluing unhealthy rewards; reward substitution strategies
through healthy pleasures and social support.
• Anterior Cingulate Cortex: maintaining motivation by learning
how to regulate mood and positive expectations; reassessing values
and goals to unlearn bad habits linked to situational triggers.
• Temporal Lobe Neocortex: applying cognitive behavioral therapies
to reinterpret events in a way that leads to meaningful change.
Threat-Based Mental Habits
• Stress-Based Habits: how stress can increase impulsivity and
negative emotions; how a sense of control can decrease them.
• Generalized Anxiety: exaggerated fear of physical or psychological
danger; fear conditioning and the amygdala.
• Recurrent Anger: persistent resentment over injustices across time,
place and person; the role of prefrontal cognitive distortion.
• Depression: persistent negative thoughts of self in relation to the
past, present and future, e.g., rumination and the central role of the
anterior cingulate gyrus.
• OCD: repeated alerting or doubting about safety; repetitive acts to
ward off danger and the role of the basal ganglia.
• Chronic Pain: fear of injury and compulsive avoidance of movement,
amplification of negative emotion, and the fight-or-flight response.
Overcoming Threat-Based Mental Habits
• Cataloguing Automatic Thoughts: a systematic approach to
identifying thoughts and situational triggers, counter-conditioning to
institute competing positive thoughts.
• Graded Exposure To One’s Fears: how this approach can reduce
threat-based signals originating from the amygdala and cerebral cortex.
• Cognitive-Behavioral Therapy (CBT): testing automatic thoughts
for their accuracy, reframing maladaptive thoughts that trigger
anxiety, anger, sadness, and shame; using temporal lobe neocortex to
help revise prefrontal habit programming.
• Positive Psychology: how identifying and deploying strengths can
stimulate optimism, self-efficacy and, readiness to change, reduce
impulsivity and activate motivational circuits of the cingulate gyrus
and positive habits of gratitude, compassion and joy.
• Mindfulness: how focused awareness inhibits automatic thoughts
through subcortical circuits underlying attention; the power of
stopping to smell the roses; pathways to mindfulness.
Initiating And Maintaining Healthful Habits
• Preschool: early habits that affect the lifelong risk of addiction and
chronic disease, how to instill and reinforce positive habits.
• Repetition of Skilled Movements: how long a habit must be
practiced before becoming automatic, e.g., hand-washing, oral
hygiene, safety precautions.
• Temporal Habits: procrastination, scheduling physical activity, pilltaking, sleep hygiene, goal setting, self-monitoring.
• Spatial Habits: using reminders to simplify, reduce clutter,
and shape the environment to support goals.
• Habit Substitution: guidelines for adopting a new habit to
inhibit an old one.
• Mastering The Five Brain Challenges: taming immediate
gratification, valuing healthy pursuits, enhancing resilience
to stress, retraining addiction circuits, and empowering the
prefrontal cortex.
About the Instructor
Paul J. Kenny, Ph.D. (Scripps Research Institute,
Jupiter, Florida), a neurobiologist, is internationally
recognized for his contributions to the study of
addictive habits including food addictions. He is the
author of numerous scientific publications and his
research has been funded by the National Institutes
of Health and National Institute on Drug Abuse.
Dr. Kenny’s research on food addictions has been
featured on ABC, CBS, CNN and Good Morning America.
An outstanding and personable speaker, health professionals highly
recommend his seminars for his special ability to present practical
discoveries with clarity, warmth and humor. In addition to Q & A sessions
in class, Dr. Kenny will answer your questions during the second half of
the lunch break and by email after the program concludes.
© 2012 IBP