WHAT IS SOCIAL MEDIA SAYING ABOUT YOU? MAKE IT WORK FOR YOUR CAREER SARA MEANEY PARTNER, VICE PRESIDENT COMET BRANDING – HANSON DODGE CREATIVE Overview • Social media overview • Relevant tools • Getting started Quiz How many Internet users are there - globally? a. 350 million b. 1.5 billion c. 750 million d. 2 billion Quiz Quiz How many search engine searches were performed – per minute – in 2009? a. 150,000 b. 1 million c. 2.75 million d. 3 million Quiz Quiz How many photos are uploaded to Facebook per month? a. 1.5 billion b. 250 million c. 750 million d. 3 billion Quiz • There are more than 200 million active users currently accessing Facebook through their mobile devices. • People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users. • People spend 200 billion minutes per day on Facebook. -Facebook Online Strategy Categories • • • • • • Networking sites: social, business, both Blogs and microblogs Forums and discussion boards Content-sharing: photos, video, knowledge Social bookmarking Tools / Resources Networking Sites • • • • Connect with people you know Expand your network Share information Receive information Networking Sites Networking Sites “ the Facebook for doctors” • Encrypted, HIPAA-compliant texting • Connect with colleagues • Resources Blogs and Microblogs • • • • • Create content = build reputation Position as expert Connect with people through information Build a presence online – be Google-ified Recruit study participants Microblogs Blogs Blogs Forums and Discussion Boards • • • • Secure place to discuss topics specific to your profession Participate in the discourse Learn from others Expand your access to other thought leaders Content-sharing • • • • • Whitepapers Research findings Published articles Study enrollment overviews Videos, photos, articles of interest Social Bookmarking • Build a digital library of favorite resources • Get your own content found by others • Amplify your reach Tools and Resources • • • Sharing widgets Integration platforms Distribution platforms Getting Started • • • • • Just do it. Not brain surgery. Or knee surgery… Decide what you want to accomplish Begin with one or two platforms More connections = more benefits LinkedIn: Optimize Your Profile • Include a photo avatar • Add previous jobs • Add education • Seek recommendations • Grow your connections • Include your key websites • Add your publications Build your network of connections • Invite connections, contacts, clients, vendors, etc. • BE CAREFUL - make sure you know your invitees. Quality vs. Quantity. • Remind them how they know you - customize your note. Network Statistics • Six Degrees of Kevin Bacon Edit Web Links • Include links within your profile directing connections to your website, blog, or specific company links. • You can customize these links to say “MCOW Website” or “Medical Research Blog” Edit Web Links • Instead of choosing one of the generic titles, select “Other” Customize Public Profile Link • You can customize your profile link to make it easier to share your profile. • Having your name within your profile URL also increases Google traffic to your profile when people are looking for more information on what you do. Optimize your Profile Summary • Keyword-rich sentences for SEO • Use keywords that relate to the type of work your company specializes in, your professional strengths, and your role within the company. Seek Meaningful Recommendations • Request recommendations from colleagues, clients, etc. Send a personalized request to people you have close and trusted relationships with. • Recommendations will add credibility to your profile for potential clients, members. It looks good professionally. Applications • LinkedIn Applications enable you to enrich your profile and share with your network. • Applications are added to your homepage and profile so you can control who gets access to what information. Use Groups To Expand Your Network • LinkedIn Groups can help you stay informed and keep in touch with people within the industry. • An excellent tool to seek other experts in the area that are affiliated with particular LinkedIn Groups. • Expand your network. Events • Find upcoming events within your industry that would help expand your network. • See who is attending these events. • Add your own events, speaking engagements, etc. to notify your connections. Answers • Answering peoples’ questions in the answers section will not only raise your ‘expert’ level on LinkedIn but also it proves to potential clients and members that you are able to share information to the masses, that you know what you are talking about and are willing to help others. Company Profile • Include a keyword-rich overview explaining the company. • Encourage employees and instructors to affiliate themselves with MCOW within their LinkedIn profiles. Blogging • • • • • • • • • Set up account, with name, photo, bio Pick theme/template Plan your content Have something to say Be yourself Be interesting Write something Add rich media: images, video, links Publish it Blogging • • • • • Simple or complex Build your reputation Be accessible Position yourself No rules. Just write. Twitter • • • • • • • Set up account Use your name and a photo Use a tool like Tweetdeck or Hootsuite Find thought leaders and follow them Pass along good information Join the conversation – literally You get out what you put into it Twitter Tips • • • • • • • Shorten URLs Hashtags How to speak “tweet” @ RT or “retweet” DM Follower vs. Friend Slideshare * Over 75,000 views of 22 slide decks Scribd Goals and Outcomes • • • • • • • Get found for expert opinion, talks Find others for knowledge - sharing Recruit research participants – event function Recruit employees Build your practice Publish your work Build your brand Questions? Thank You Sara Meaney Partner, Vice President Comet - Hanson Dodge Creative 414.412.5642 smeaney@hansondodge.com @sarameaney