Economic choices  We are faced with choices because we do not have enough productive resources to satisfy all of our wants and needs.  Economics: the study of how we make decisions in a world where resources are limited. Need or want?  Needs Required for survival Wants  Things we would like to have  The fundamental economic problem is scarcity (when we do not have enough resources to produce all of the things we would like to have). Trade-offs  Have to take all aspects of transactions into account  Ex: you trade money to buy a product  Opportunity cost is the next best thing that you had to give up for the choice you made (includes money and inconveniences)  Fixed costs do not change no matter how much is produced  Variable costs change w/the amount produced Fixed Costs + Variable Costs=Total Cost  Marginal cost is the cost of producing one more unit of output.  Businesses look at total and marginal cost to determine final cost Cost-Benefit analysis  Econ. model that compares marginal costs and benefits  Benefits should outweigh the costs when making decisions Your role in the economy  U.S. has a market economy  Choices you make affect choices businesses make (like what to make or how much to charge)  Market economies are based on capitalism and free enterprise  Incentives try to persuade people to make certain economic decision Making wise choices  Rational choice involves consumer’s perceptions  Benefits society by making the best use of scarce resources
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