Sample Parthenons The Brooks Group 2006
Sample Parthenons 2006 WINNER SELLING POWER MAGAZINE’S SALES EXCELLENCE AWARD Copyright ©2008. The Brooks Group. All Rights Reserved. The Brooks Group Sales and Sales Management Assessment, Training, Retention 3810 North Elm Street, Suite 202 • Greensboro, NC 27455 Phone: (336) 282-6303 • Fax: (336) 282-5707 Email: info@thebrooksgroup.com • www.thebrooksgroup.com ROTC Identify POC Visit Mail-outs Colleges Locate schools POC Visit Establish folders Literature racks Follow-up Return visits Drop-out Roster Identify POC Attend meeting Obtain list Presentations Professional Organizations Copyright © 2008. The Brooks Group. All Rights Reserved. Ask everyone Testimonial Business cards Thank-you cards Incentives Perpetuate NPS Officer Unit Referral Program UTA CC Call Advertising (paper) Flyers Recognition COI PSA Track advertising Request advertising Literature racks Posters Base paper Web leads 1-800 leads Advertising Impact Selling Recruiting Strategies For The 21st Century Sample Parthenons Colleges/School Visits Locate schools POC Establish folder Visit Literature racks Meet applicants Follow-up Return visits Drop-out roster JROTC/ROTC/CAP Identify POC Visit Mail-outs Job Corps/ Employment Offices Mail-outs Literature racks Network Thank-you notes COI PSA Track advertising Literature racks Posters Base paper Web leads 1-800 leads Advertising Copyright © 2008. The Brooks Group. All Rights Reserved. Locate POC Rapport Literature drops Freebees Follow-up Process applicants Active Duty Referrals NPS Enlisted Perpetuate Ask everyone Testimonial Business cards Thank-you cards Incentives Re-mail AFRISS ASVAB Roster Obtain list Refine Mail-outs Follow-up Determine types POC Set appointments Presentations Obtain leads Follow-up Community Awareness Impact Selling Recruiting Strategies For The 21st Century Sample Parthenons Perpetuate Ask everyone Testimonial Business cards Thank-you cards Incentives IRR Roster Obtain list Prioritize Mail-outs Refine REDDS Palace Front/ Palace Chase Desire listing Base advertising Mass briefing Out processing checklist ISR’s Identify POC Attend meeting Obtain list Presentations Professional Organizations Copyright © 2008. The Brooks Group. All Rights Reserved. UTA Commanders call Adv. (Base paper) Distribute flyers Recognition Unit Referral Program Prior Service Air Force Officer Employment Offices/ Job Fairs Secure booth List of attendees Thank-you notes Mail-outs Network Literature racks COI PSA Track advertising Request advertising Literature racks Posters Base paper Web leads 1-800 leads Advertising Impact Selling Recruiting Strategies For The 21st Century Sample Parthenons IRR Roster Palace Front/ Palace Chase ISR’s Obtain list Desire listing Prioritize Base advertising Mail-outs Mass briefing Refine Manage RMVS list Out processing checklist Advertising Professional Organizations Perpetuate Active Duty Referrals Ask everyone Identify Secure booth UTA COI Provide info PSA CC calls POC List of attendees Follow-up Testimonial Attend meeting Thank-you notes Adv. (base paper) Track advertising Process applicants Business cards Thank-you cards Obtain list Flyers Literature racks Mail-outs Locate Incentives Presentations Network Recognition Posters POC Base paper Rapport BIMA functional mgr. Web leads Literature drops 1-800 leads Freebies Employment Offices/ Job Fairs Copyright © 2008. The Brooks Group. All Rights Reserved. Unit Referral Program Prior Service Air Force Enlisted Meet applicants Locate schools Point of contact Establish folders Visit Literature racks Follow-up Return visits Drop-out roster Colleges Impact Selling Recruiting Strategies For The 21st Century Sample Parthenons IRR Roster Obtain list Prioritize Mail-outs Refine REDDS DMDC Roster Obtain list Prioritize Mail-outs Refine TAPS Briefing Mass briefing Business cards Literature Perpetuate Ask everyone Testimonials Business cards Thank-you cards Incentives Identify POC Attend meeting Obtain list Presentations Professional Organization Copyright © 2008. The Brooks Group. All Rights Reserved. Unit Referral Program COI UTA Secure booth PSA List of attendees CC call Thank-you notes Adv. (Base paper) Track advertising Flyers Request advertising Mail-outs Literature racks Recognition Network Literature racks Posters Base paper Web leads 1-800 leads Job Fairs/ Employment Offices Prior Service Officer (Other) Advertising Impact Selling Recruiting Strategies For The 21st Century Sample Parthenons IRR Roster Obtain list Prioritize Mail-outs Refine Identify POC DMDC Roster Obtain list Prioritize Mail-outs Refine TAPS Briefing Mass briefing Business cards Literature Perpetuate Ask everyone Testimonials Business cards Thank-you cards Incentives ADAF Recruiter Identify POC Attend meeting Obtain list Presentations Professional Organization Copyright © 2008. The Brooks Group. All Rights Reserved. Unit Referral Program COI UTA Secure booth PSA List of attendees CC call Thank-you notes Adv. (Base paper) Track advertising Flyers Request advertising Mail-outs Recognition Literature racks Network Literature racks Posters Base paper Web leads 1-800 leads Job Fairs/ Employment Offices Prior Service Enlisted (Other) Advertising Impact Selling Recruiting Strategies For The 21st Century Sample Parthenons Palace Front/ Palace Chase Desire list Mass briefing Outbound checklist Base advertising VOP list TAP briefing Monthly PF/PC Briefing MTF Visits Coordinate Advertise Conduct Follow-up IRR Roster Obtain list Prioritize Mail-outs Refine Ask everyone Testimonial Business card Thank-you card Incentives ADAF Recruiter Perpetuate Copyright © 2008. The Brooks Group. All Rights Reserved. UTA CC calls Base advertising Flyers Recognition Unit Referral Program Prior Service Air Force Health Professionals Conventions Secure booth Secure attendee list Mail-outs Follow-ups Network COI PSA Track advertising Literature racks Flyers Web leads 1-800 leads Advertising Impact Selling Recruiting Strategies For The 21st Century Sample Parthenons Residency Visit Locate Talk with key people Drop flyers COI lunch Follow-up calls Repeat Conventions Secure booth Attendee list Mail-outs Follow-up Network COI PSA Track advertising Literature racks Flyers Web leads 1-800 leads Advertising Copyright © 2008. The Brooks Group. All Rights Reserved. Solicit Testimonials Business cards Thank-you cards Incentives ADAF Recruiter Perpetuate NPS Health Professionals Medical UC/ Medical Society List Obtain list Sort Mail-outs Telephone Follow-up Build data base UTA CC Calls Base advertising Flyers Recognize Get One Program Impact Selling Recruiting Strategies For The 21st Century Sample Parthenons TAP Briefing Coordinate Advertise Conduct Follow-up MTF Visits Coordinate Advertise Conduct Follow-up DMDC List Obtain list Sort Mail-outs Follow-up (Other) Ask everyone Testimonials Peer counseling Thank-you cards Incentives AD Recruiter Perpetuate Copyright © 2008. The Brooks Group. All Rights Reserved. UTA CC Calls Base advertising Flyers Recognize Unit Referral Program PS Health Professional Conventions Secure booth Attendee list Mail-outs Follow-up Network COI PSA Literature racks Flyers Web leads 1-800 leads Advertising Impact Selling Recruiting Strategies For The 21st Century Sample Parthenons
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