3D LOGOS TYPE PLATES LABELS DECORATIVE ELEMENTS
3D LOGOS TYPE PLATES LABELS DECORATIVE ELEMENTS OPERATING FILMS RFID LETTERING EMBLEMS WARRANTY SEALS PRODUCT FINISHING GIVE-AWAYS WARNING NOTICES EYE-CATCHERS Content 02 Locations 03 Contact 03 Foreword 04 Companies 06 Solutions for your workflows 10 Technical labelling for your products 14 Functional parts for your products 18 Solutions for your design 22 Solutions for your brand 32 Solutions for your presentation 36 Solutions for your advertising 41 FAQs 42 Overview of product lines 44 Legal information Locations Contact Foreword OBERHACHING, GERMANY RATHGEBER GmbH & Co. KG Kolpingring 3, 82041 Oberhaching Tel.: +49. (0)89. 613007-0 Fax: +49. (0)89. 613007-40 E-mail: info@rathgeber.eu www.rathgeber.eu smart-TEC GmbH & Co. KG Kolpingring 3, 82041 Oberhaching Tel.: +49. (0)89. 613007-80 Fax: +49. (0)89. 613007-89 E-mail: info@smart-tec.com www.smart-tec.com Sales headquarters Oberhaching, Germany 1 Production Mindelheim, Germany 2 Production and sales Bystřice, Czech Republic 3 Sales Wrocław, Poland 4 MINDELHEIM, GERMANY RATHGEBER GmbH & Co. KG Widdersteinstrasse 2, 87719 Mindelheim Tel.: +49. (0)8261. 7697-0 Fax: +49. (0)8261. 7697-30 E-mail: info@rathgeber.eu www.rathgeber.eu This brochure is very much a mark of inspiration. We warmly invite you to discover a wide variety of solutions that can be tailored to your needs. Thanks to multiple, clearly arranged categories, you will find ideas and suggestions for labelling your products. After all, we want to make sure that your flashes of inspiration have maximum impact. BYSTŘICE, CZECH REPUBLIC All of Rathgeber’s products have one purpose: to serve people. They allow people to “make a mark” that fills them with pride. A brand emblem, for example, embodies all of the values that have been factored into a product’s manufacture. Workflows become more transparent and quicker thanks to precise labelling. Functional parts provide protection and retain value. In other places, technical labelling warn against incorrect handling and provide instruction on how to use technical equipment correctly. RATHGEBER k. s. Nádražní 1402, 59301 Bystřice n. P. Tel.: +420. 565. 555222 Fax: +420. 566. 550238 E-mail: info@rathgeber.cz www.rathgeber.cz 4 3 2 Dear customers and prospective customers, WROCŁAW, POLAND RATHGEBER Sp. z o. o. ul. Widna 2A , 53-543 Wrocław Tel.: +48. 71. 3399674 Fax: +48. 71. 3398958 E-mail: info@rathgeber.pl www.rathgeber.pl The possibilities for use are as varied as your creativity. So give your ideas for marketing and technology free rein! We look forward to turning your ideas into reality in our role as your consultant and partner. 1 Andreas Schrägle Andrea Schrägle 02 / 03 Companies We are an esteemed partner to 23,000 companies across Europe. The RATHGEBER group of companies has been producing tailored labelling solutions for companies in the industrial, retail and service sectors for over 60 years and is currently owned and managed by the third generation of the family. The diversity of our portfolio and innovativeness are what make us unique. This allows us to provide our customers with everything from a single source. We also offer comprehensive and no-obligation professional advice at customers’ premises. With offices in Germany and the Czech Republic, together with over 9,000 square metres of production facility and over 260 employees, we are one of Europe’s leading companies. Thanks to constant project work, we guarantee the highest technical level of unique production expertise, sophisticated design and firstclass quality – even for small jobs. We hold certification to DIN EN ISO 9001:2008 in recognition of our quality standards, and DIN EN ISO 14001:2004 for our environmental management policies. At RATHGEBER, we also play an active role in protecting the climate. The emissions generated by production processes, sales activities and administrative undertakings are all offset to become climate-neutral. Since 2011, we have even been able to offer our customers completely climate-neutral products (including the materials used). Thanks to our complete dedication, we enable you to act in a responsible and environmentally aware manner by choosing our products. Take a look at our website – we’re constantly unveiling new ideas: www.rathgeber.eu 04 / 05 Solutions for your workflows 01 WORKFLOWS Even workflows need to learn to walk. INVENTORY WORK IDENTIFICATION / LOGISTICS ACCESS CONTROL CHECKING AND SERVICING GUIDANCE AND ORIENTATION SYSTEMS PROCESSING TOOLS You may already have heard of the term “simplexity“. It refers to a principle in which something complicated, such as a computer or a workflow, is simplified without losing any of its complexity. This is precisely the simplification tool for your working environment that we offer, for example in the targeted use of information and symbols in guidance and orientation systems. This allows you to give your work processes mobility and give them a secure sequence of steps to follow. Systematic depiction contributes towards a high standard of quality and makes checking and servicing easier. Other advantages: Your employees’ work is made easier, allowing them to focus on essential tasks – namely their work and providing service to the customer. www.rathgeber.eu 06 / 07 Colour coding for identification: printed ring stickers for the systematic assembly of mobile room concepts for events, trade fairs, etc. Smart Label: label with integrated RFID chip. Tag made from anodised aluminium with leather strap: for the identification of luggage. Self-adhesive base sticker with superimposed check sticker, which can also be customised with the company’s own data. The key fob with integrated RFID technology for access control or business data recording. Package tags for container identification: barcode labels attached at a later point in time are sealed with a transparent protective laminate. Systems and inventory management with RFID technology and additional barcode label for Berlin’s water utility company. Examples of products and uses Proof of ownership made from embossed aluminium with two securing holes. Processing tool: printed film sticker with cut-out for the precise positioning of the company logo (aluminium flat embossing with diamond cut). WORKFLOWS WORKFLOWS 08 / 09 Technical labelling for your products 02 TECHNICAL LABELLING Knowledge needs to be well-positioned. TYPE PLATE WARNING STICKERS MAINTENANCE / SERVICE WARRANTY SEAL SAFETY LABELS SCALE Technical labelling is nowadays no longer designed just to provide information, but is instead used also as an advertising medium. However the preservation of warranty, safety and product protection – or even un-ambiguity – still take precedence in this product alliance, whether it take the form of warranty and quality seals, type plates or servicing and maintenance instructions. Safety labels ensure protection against tampering and misuse. Everything is instantly recognisable – for fast and easy handling. www.rathgeber.eu 10 / 11 Screen-printed aluminium type plate with fastening holes for attachment onto automatic garage doors. Examples of products and uses Scale made from printed aluminium for the control button on a table-top induction stove. Scale for the spring adjustment of high-quality office swivel chairs: printed special film. Printed film stickers bearing information on customer service and safety labels for the maintenance of fire extinguishers. Information label with pull-off tab as usage instructions for measuring equipment. TECHNICAL LABELLING Printed film stickers as warning notices on equipment used in air-conditioning technology. TECHNICAL LABELLING Warranty seal for an office furniture manufacturer: if attempts are made to remove it, the safety label is destroyed. Consecutively numbered safety label that leaves a chessboard pattern behind if attempts are made to remove it, ensuring that it cannot be transferred undetected. Warning notice made from back-printed polycarbonate with special adhesive system. Anodised aluminium plate with integrated RFID technology. 12 / 13 Functional parts for your products 03 FUNCTIONAL PARTS After added value comes value retention. TEMPLATES OPERATING FILM IMPACT PROTECTION SCRATCH PROTECTION PAINT PROTECTION BUFFERING COVERING SEALING An important aspect of quality is durability. We are making our contribution, with functional parts such as scratch and impact protection, covers and finishers, towards prolonging the service life of your products. Another aspect is making it as easy as possible for your customers to use your products through templates and operating films that are as understandable as they are precise. This is the only way to create a positive overall impression and make using your product an enjoyable experience. www.rathgeber.eu 14 / 15 Aluminium gauge for a tyre manufacturer. Large-format front covers made from polycarbonate bearing information on model identifiers for automatic industrial ovens. Front cover made from anodised aluminium as a door fitting for the refrigeration / air-conditioning technology sector. Multi-colour-printed control film with precisely defined button embossing for high-quality medical equipment. Digitally printed control film with embossed keypads and high-transparency display viewing windows for a cocoa machine used in the catering trade. Keyboard film for industrial kitchen combined steamer with embossed keypads, display and breakthrough in the switch area. Examples of products and uses Translucent front cover between two push buttons. FUNCTIONAL PARTS ROYALPLAST in use as a cover, seal, impact and scratch protection. FUNCTIONAL PARTS Functional parts made from 0.1 mm-thick aluminium, copper or steel: for marking, labelling and sealing. 16 / 17 Solutions for your design 04 Design There’s a knack to creating the right look. DECORATIVE ELEMENT EMBELLISHMENT When it comes to design, it’s all about the nuanced skill of distilling the essence of a brand into a single design. As a result, we offer a variety of solutions that communicate your company’s message in ways that can be both seen and felt. From 3D design to micro-printing, we develop real eye-catchers that are truly a delight to behold. This is how a strong corporate design is crowned. An outstanding product such as ROYALPLAST, for example, combines robustness with visual depth and is also “self-healing“. www.rathgeber.eu 18 / 19 Printed aluminium plate as a design element on skis. ROYALPLAST relief as a decorative cover for a high-tech chip designed to filter out electromagnetic radiation. Decorative functional part made from ROYALPLAST: profile cover in the sun protection technology sector. Mirror for designer bags: shiny silver aluminium plate with hole punching for carrying straps. CHROMOTION: free-standing decorative element in a coloured metallic look. 4D-Magic with depth effect as an eye-catcher and decorative element. Examples of products and uses Origin labelling made from polycarbonate with a decorative character. A decoration and functional part in one: CHROMOTION with a defined surface as a frame for a push button. ROYALPLAST lettering and shiny silver decorative foil with extremely weather-resistant adhesive system. Design Design 20 / 21 Solutions for your brand 05 BRAND Added value in a nutshell. LOGO MODEL IDENTIFICATION We offer you a variety of finishing options to ensure your brand is expressed precisely the way you want it. These options allow you to set yourself apart from the competition, increase your brand’s recognition factor and at the same time give your product lines clear and unmistakable identities. The printing options and wealth of material to choose from offer a wide range of design possibilities – inspired entirely by the product’s character and your corporate design. As well as the brand logo and model identifier, other product advantages and pledges can also be printed, such as references to anniversaries, “Made in“ confirmations or high-quality signatures for special models. Other options for using your logo can be found in the sections “Presentation“ and “Advertising“ on pages 32 onwards. www.rathgeber.eu 22 / 23 Free-standing, high-tech film lettering as a model identifier. Examples of products and uses Aluminium flat embossing as a decorative emblem with proof of origin. Arching aluminium flat embossing: lettering and symbols are “negatively“ embossedd and printed in colour. BRAND BRAND Aluminium flat embossing: 3D logo on high-quality espresso / coffee machines. This aluminium flat embossing is bonded as a logo onto various products from the “white goods“ sector. Logo on exclusive chairs: the surface of this aluminium plate is partially brushed, while the raised, embossed lettering is given a fine diamond-cut finish. Free-Style: through-dyed individual letters in a material thickness of 6 mm. 24 / 25 Aluminium flat embossing can be designed and used in a variety of different ways: in this case, for example, it is used as a logo with model identification and as an anniversary plate for a dental treatment unit. Effective eye-catchers on pro fessional coffee machines: the raised, embossed company name is diamond-cut. Aluminium plate with a particular effect: the company name and edge facet are recessed (“negatively“ embossed) in shiny silver. Three-dimensional ROYALPLAST lettering with special adhesive system on skiing helmets. Model identification: ROYALPLAST in a special form, fitted on both sides into a hollow in high-tech prostheses, and also as an emblem on the front bearing the company logo. Free-Style: freely designable polyurethane-based 3D logos in a material thickness of 8 mm. ROYALPLAST emblem on medical equipment to identify the product range. Examples of products and uses BRAND BRAND 26 / 27 Aluminium flat embossing: this anniversary identifier is extensively finished with fine microprinting (company logo). Free-standing, large-format film lettering as a logo and model identifier. Anniversary identifier made from embossed aluminium: as with all other products, the tools required for this are produced in our own tool construction workshops. Robust ROYALPLAST emblem with special adhesive system for car roof luggage carriers. Solid lettering made from aluminium as a model identifier (Power Frame) on textile finishing equipment. Logo, cover and decorative element: arching and embossed aluminium plate for car wheel rims. Examples of products and uses Solid, colour-printed metal letters with counterbores for attachment to industrial ovens. BRAND BRAND 28 / 29 FINOCHROM: the finest threedimensional lettering made from chrome-plated metal. Special edition: consecutively numbered aluminium plate with fine shiny / matt gold combination. 3D logo made from ROYALPLAST relief: the company name in shiny silver is raised and embossed. Examples of products and uses Free-standing CHROMOTION lettering with defined surface. Matt silver brushed CHROMOTION logo for refrigeration equipment. Three-dimensional ROYALPLAST emblems as a logo for the worldwide-renowned suitcase manufacturer. BRAND BRAND Aluminium flat embossing with fastening holes and edge facet: the matt silver brushed sub-sections are raised and embossed. 30 / 31 Solutions for your presentation 06 PRESENTATION Winners always look their best. SALES DISPLAY (POS) SAMPLE COLLECTION PACKAGING CUSTOMISATION OFFER FOLDERS BROCHURES, BOOKS AND CATALOGUES AUTHORISED DEALER IDENTIFICATION TRADE FAIRS / EVENTS Creating a presence is the golden rule of marketing. After all, attention is a valuable commodity that is primarily acquired through a positive first impression. So at the point of sale, you can attract your target group’s attention with an exclusive presence, assuring yourself the winning position in consumers’ minds through the instant recognisability of your brand. www.rathgeber.eu 32 / 33 Authorised dealer identification on storefront windows: ROYALPLAST relief, printed differently on either side. ROYALPLAST emblem printed on both sides as authorised dealer identification for attachment to glass doors. Printed aluminium plate with fastening holes as information about an event. Aluminium flat-embossed plate as identification at the POS: the arching logo is also attached as an eye-catcher. Anniversary brochure: the cover has been finished with self-adhesive aluminium flat embossing. Examples of products and uses Shiny gold CHROMOTION lettering with colour-printed emblems on restaurant menus. For special awards at events: award in a fine combination of materials comprising acrylic and a printed, customised aluminium finisher. PRESENTATION PRESENTATION Brand alert in the sales room: printed aluminium plates as stand-up displays. Embossed aluminium plates with logo to identify sample collections. 34 / 35 Solutions for your advertising 07 ADVERTISING Confident brands have a confident presence. GIVE-AWAYS MAILSHOT ENCLOSURES NOTEBOOKS VEHICLE FLEETS WORKWEAR BUSINESS CARDS CUSTOMER CARDS MERCHANDISING This maxim applies to your brand from your service team to your employees’ company notebook computers. Keep your brand in people’s minds with subtle but continuous punctuation. Company plates and labels are often the first indicators your customers see. So they should be inviting. This also applies to your vehicle fleet and your employees’ workwear. Everything has a signalling effect, contributing towards the success of your brand presence. www.rathgeber.eu 36 / 37 “Conference“ door plate as a mailshot enclosure: aluminium flat embossing with ring chain. CHROMOTION stickers customised through digital printing as give-aways for corporate events. Club logo as free-standing film lettering in blister pack and cardboard with Euro hole pattern. Business cards made from 0.3 mm-thick polycarbonate with grained surface, customised with digital printing. High-quality aluminium plate as a consecutively numbered identifier on a limited-edition give-away. Merchandising: CHROMOTION lettering for a holiday region. 4D magic with depth effect in business card size as a merchandising article for the fan shop. TWIN-LINE key fob with two advertising surfaces as a giveaway. Vehicle fleet livery: CHROMOTION lettering in a chrome look. Notebook design films: effective advertising on customer visits and in public spaces Examples of products and uses ADVERTISING ADVERTISING 38 / 39 FAQs Appendix Who can help me find a product that’s ideal for my application? Have you received our inspirational brochure, perhaps some samples, and you’d like to place an order? You’ve got two choices: either request a no-obligation, free quote from one of our expert field sales partners, who will help you match the product to your application’s needs. Or simply give us a call! Through a one-to-one conversation with you, we’ll be happy to assist you further and get you to your goal. How can I obtain a price comparison on my current products? Have all your needs already been met? But you’d still like to save money on your next order? We’ll help you optimise your product, and we’d be happy to make you a no-obligation offer. Send us your product specification, ideally along with an original sample. The most efficient savings are usually made through a new approach. Sometimes, a cheap adhesive or a different type of material are all it takes. Profit from our team’s considerable experience Why switch to RATHGEBER? One very simple reason would be our experience gleaned from over 15,000 orders per year. With us, you get a supplier that has a unique and broad portfolio of products. We supply everything from a single source, and we make everything ourselves. So you can look forward to a considerable reduction in costs and effort in terms of supplier support. As well as our expert consultation at your premises, why not profit too from new, well thought-out ideas, constantly updated product variations and ongoing further development? Take us at our word and place a trial order with us today. We know you’ll be impressed. What are “design and typesetting costs (pro rata)”? Once an order is placed, we transform your concepts, ideas or files into printable graphics that can actually be produced. Files provided by customers often have to be reworked. To help us do this, we use the latest IT and software and our many years of expertise. After around 2 to 3 working days, we send you a design template. Once you give us the go-ahead to start production, we create a proof (digital printing) or a screen printing film for each colour (often in large formats with lots of “copies”). We list the costs of this separately in the quote or in the order confirmation. They are not hidden away in the unit price. This saves you costs that you would otherwise have to pay again and again with each further order. We can archive the file for you and all of the printed films and guarantee their safekeeping for ten years. So within this period, you can re-order your product without incurring any new ancillary costs. Which file formats can you handle? Apple: Freehand, Illustrator (current or earlier versions) and PDF. Note: Fonts must be converted into character paths. If this is not possible, please save the original fonts too. PC: CorelDraw (current or earlier versions) and PDF. Note: Please remember to convert the fonts into curves. For graphics, only use vector data – no Bitmap images. If your data can be processed without problems, we can reduce the ancillary costs by up to 30%. Are rush jobs possible? We do not have a standard express service, since our customers’ wishes are too individual and diverse for this. However we’ve often made the impossible possible in the past. Feasible lead times depend on the type of product and of course our production facilities’ availability. Can I obtain original samples in advance? You will be sent a design template after around 2 to 3 working days. We carry out the order for you on a customer-specific basis, so there is no standardised original sample available in advance. We would how- ever be happy to produce a sample series for you in advance for a good price. How long are the lead times? For first production, we need between 10 and 25 working days (depending on whether tools are needed or not) after you have approved the draft design. You will find the exact timing in your order confirmation. For follow-on orders, the lead time is usually between 8 and 15 days. How is my order coming along? Your personal contact in Oberhaching will be happy to help you at any time. His name and contact details (tel., fax, e-mail) are listed at the top of the letterhead or in the signature of e-mails from RATHGEBER. How are deliveries made? RATHGEBER dispatches delivers from its factory via DHL. Larger shipments are sent via haulage companies. Changes to this are of course possible on request. What is RATHGEBER doing for the environment? RATHGEBER is the first climate-neutral company in the industry. “Climate-neutral” is the term used to refer to companies, processes or products whose greenhouse gas emissions have been calculated and offset through the purchase of emissions certificates. In other words, the CO2 equilibrium of the atmosphere has not been changed. With every purchase from the RATHGEBER Group, you are supporting a climate protection project like this, and you can obtain on request a certificate regarding the volume of CO2 that has been compensated for you. You can find out more about our climate protection activities and the various CO2 compensation projects at www.rathgeber.eu/klimaneutral. 40 / 41 Overview of product lines Our constantly updated website lists (in downloadable format too) all of the information and technical details on all RATHGEBER products: www.rathgeber.eu Aluminium flat embossing Free-standing metal letters Royalplast Chromotion Freestyle 4d Magic Film stickers Free-standing film lettering Numbered and barcoded labels Safety labels Three-dimensional aluminium emblems, flat embossed and with no edge facing, convey high quality and offer excellent value for money. The tools required are produced in our own tool construction department. (RFID-compatible) The free-standing metal letters we produce offer a variety of different options, including different materials, material thicknesses, printing methods and other finishing options. ROYAPLAST is characterised by the finish offered by its transparent, lens-shaped protective layer made from a special polyurethane mix which lends a unique three-dimensional look to any logo or emblem. (RFID-compatible) Chrome meets emotion. CHROMOTION can be produced in various heights and curves, as individual letters, joined-up writing, emblems and with relief embossing. (RFID-compatible) The freely designable, threedimensional logos and lettering with a polyurethane base are resistant to weathering and extremely robust. Low tool costs make large-format logos cost-effective even in small quantities. Possible material thicknesses: 2 to 10 mm. (RFID-compatible) Logos and emblems with a ‚hologram‘ look and magic depth effect. Logos, symbols and other designs seem to appear in a fourth dimension behind the three-dimensional emblem. (RFID-compatible) Our huge range of materials and the high quality of sheetand roll-based printing open up numerous solutions for both advertising and technical labels. A special self-adhesive system can be used on virtually all surfaces. (RFID-compatible) Free-standing film lettering, often also known as plot lettering, is ideal for effective advertising on smooth surfaces. The freestanding letters and symbols look particularly effective if then are printed using screen printing techniques in a highly precise, weather-proof and multi-coloured manner. Sequentially numbered labels and those with barcodes are indispensable in inventory work and logistics. You can pick from different base materials, security effects and self-adhesive systems. (RFID-compatible) Safety labels ensure protection against tampering and misuse. Depending on whether information, for example, is to be sealed and therefore entries made tamper-proof, or labels are rendered unusable if attempts are made to remove them, we have a solution for every security requirement. (RFID-compatible) Finochrom Metal plates Aluminium film Label Plus Front panels Keyboard films RFID solutions from Smart-Tec Filigree, high-precision lettering and logos made from chromeplated metal. Fine nuances, such as peaked corners and narrow lettering, can be created very cleanly and precisely with the approx. 0.06 mm thick “plates” – with no tool costs. Aluminium plates, printed or anodised, including etched stainless steel and brass plates for special requirements, are an exceptionally robust and long-lasting labelling solution. Numerous finishing options, such as partial brushing, micro-printing, barcodes, etc., are also available. (RFID-compatible) The flexible, 0.1 mm-thick pure aluminium film is weatherresistant and can optionally be equipped with fields that can be written on at a later date. Label customisation: Lettering, symbols and logos can be raised to produce a powerful effect by fine film embossing. Front panels and scales made from polycarbonate, polyester film and aluminium can be enhanced with all manner of features: openings, special shapes, transparent and back-lit windows with adhesive-free zones. There are numerous special features to choose from with keyboard films made from polyester film: openings, special shapes, windows that may be transparent and back-lit, adhesive-free zones, flat and embossed keypads and scratch-resistant rear printing in virtually any colour. smart-TEC, a subsidiary of the RATHGEBER Group, develops and produces customised data carriers with integrated RFID technology. Material, design, print, chip technology and fixation are coordinated perfectly to the project requirements. 42 / 43 Legal information Publisher RATHGEBER GmbH & Co. KG Kolpingring 3 82041 Oberhaching Germany Tel.: +49.(0)89.613007-0 Fax: +49.(0)89.613007-40 E-mail: info@rathgeber.eu www.rathgeber.eu Design fpm factor product münchen Picture credits The majority of the photographs used have been provided to us with the kind permission of our customers for use in this brochure. Additional picture material from agencies: Getty Images (P. 6, 10, 14, 32), Ruetschi/Keystone Schweiz/laif (P. 22), Helen King/Corbis (P. 36). klimaneutral gedruckt Zertifikatsnummer: 641-53394-1110-1006 www.climatepartner.com RATHGEBER, smart-TEC and their logos, CHROMOTION, FINOCHROM and ROYALPLAST are registered trademarks of the RATHGEBER Group. Munich is the court of jurisdiction. Upon publication of this catalogue, this version supersedes all previous editions. We accept no liability for print errors. Reprints, including extracts, are not permitted. Copyright RATHGEBER® GmbH & Co. KG, 2010 RATHGEBER GMBH & CO. KG PRODUCT IDENTIFICATION KOLPINGRING 3 82041 OBERHACHING TEL.: +49.(0)89.613007-0 FAX: +49.(0)89.613007-40 E-MAIL: INFO@RATHGEBER.EU WWW.RATHGEBER.EU
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