1. travel
2. tourist facilities
3. hotel

Stockholm
YOUR COMPLIMENTARY gUIdE FROM THE gREAT dEPARTMENT STORE ✵ NORdISKA KOMPANIET
M
NO
ET
ANI
FRO
free
iSSue
MP
YOUR
LI M E N TA RY g
DE
YOUR ESSENTIAL GUIDE
TO THE SWEDISH CAPITAL
MP
UI
Guide
CO
City
O
RDISKA K
Where to Go • Where to eat • What to See
Stockholm
ANNONSERA I STIL STHLM, ETT NYTT MAGASIN FRÅN STIL.
Stil Sthlm
STIL STHLM är en Stockholmsguide som ska distribueras till alla
köpstarka turister som besöker Stockholm. Magasinet ska finnas i
alla förstaklassiga hotellrum runt om i Stockholm city och på de
knytpunkter där turisterna finns och rör sig, tex i de hamnterminaler där kryssningsfartygen kommer in.
Stockholm
a Love story
fashion
03
02
04
01
STIL STHLM kommer som vanligt att använda de bästa
skribenterna och fotograferna och visa det bästa och trendigaste i
Stockholm inför säsongen: krogar, barer, klubbar, sevärdheter och
mötesplatser. Allt detta kommer att förpackas i en tydlig guidedel
i tidningen.
01
PHOTOGRAP
HER
Nils Odier
04
06
05
STylinG
Pamela Be
llafesta
02
STIL STHLM innehåller mode, inredning och accessoarer med
internationell känsla och som intresserar ryssar, amerikaner, tyskar,
italienare, kineser osv.
fashion
Cheer up
ers
From golden slipp
to
and floral prints
h,
bags fit for the beac
have
to
dress up
lots of fun
Ellinor:
Dress Helmut
Lang 4 595 kr.
Silver bracelet
Hermès 13 000
kr.
André:
Pinstripe blaze
r Filip
Classic white shirt pa K 2 900 kr.
J.Lindeberg 1
Pinstripe trous
000 kr.
ers
Black leather belt Filippa K 1 400 kr.
Beige cotton tie J.Lindeberg 599 kr.
J.Lindeberg 599
White handkerc
kr.
hief
Beige suede brog J.Lindeberg 299 kr.
ues J.Lindebe
rg 2 500 kr.
05
06
07
STIL STHLM ska vara initierad, smart och stilig - naturligtvis.
07
03
Simply
IBcoLloE
sanIsdT
E
R
IR
rs
lm
ca
es
Clean lin
n.
UPPLAGA
08
Get ready foyrs
py Daeerful
Hap
days call for ch
09
12
le sophisticatio
add up to subt
11
s.
Warm
enty of pattern
clothes – and pl
08
STIL STHLMs upplaga beräknas bli ca 50.000 ex. fördelat på de
distributionsställen som listas under DISTRIBUTION.
15
10
09
12
11
Quiet
confidence
14
14
13
10
restaurants
s 04. Blouse,
Nordiska Designer NK Boutique
e, 1 899 kr/ NK
kr /
03. Dress, Hop
tenberg, 2 695
rkläder
iska Designers
, Diane von Furs
kr/ NK Damunde
1 999 kr/ NK Nord Nordiska Designers 06. Skirt
McCartney, 1 199
Pants, Dagmar,
300 kr/
/ NK
09. Camisole, Stella 13. Shoes, Jimmy Choo, 10
Misst, 2 299 kr
NK Boutique 02.
ique
kr/
lace,
Bout
295
6
neck
NK
ss
esse,
Boutique 05. Belt/
er Navy, 2 895 kr/
5 690 kr/ NK Acce
01. Jacket, Stren
NK
o,
Sand
kr/
Jil
Cho
y
se,
695
s
2
Blou
Jimm
s 08.
Designer
tenberg,
Shoes,
Diane von Furs
Internationella
13
NK Access 12.
Nordiska Designer
el, 3 595 kr/ NK
iani, 26 900 kr/
red, 1 399 kr/ NK
15. Cardigan, Busn
07. Blouse, Why
ique 11. Bag, Zagl
2 895 kr/ NK Bout tenberg, 3 795 kr/ NK Boutique
10. Top, Theory,
Furs
Dress, Diane von
NK Access 14.
stockholm
stil
CAINA $$
SELECTED
THE ESSENT By NOrDISKA KOMP
ANIE
IAL GUIDE TO
wHErE TO T.
EAT
12
STUREHOF $$$
VASSA EGGEN $$$
Sturehof has capt
of Swedish food ured the essence
A centrally loca
and style, with
ted
a
neo-classic Scan
popular American and extremely
dinavian menu
featuring some
house. The déco -style steakof the best cuisi
r is
ne
the region has
elegant, the staff modern and
to offer. The emp
are young and
sis is on seafood
haknowledgeabl
and the atmoe, and the clien
sphere is continen
tele
mixed and inter
esting. Good wineis
popularity mea tal though its
and even better
s
ns that sometim
meat with plen
es
it can be hard
ty
of side orders
to get a table.
to choose from
The
helpful staff and
.
Tel: +46 (0)8-21
well-stocked wine
61
cellar are both
Address: Birger 69
worth a mention.
Jarlsgatan 2
Sturehof is open
www.vassaegg
from early until
en.com
late almost ever
y day of the year
The crayfish are
.
the best in Stoc
holm. If they are
kout of season,
try
the seafood platt
er.
Tip: In the sum
mer,
open-air seating try for the
with a front row
view of Sturepla
n.
Tel: +46 (0)8-440
Address: Sturegal 57 30
lerian 42
www.sturehof
.com
PA & CO $$
A small and casu
al
popular with acto international bistro that’s been
rs, opera singers,
and a famous
media glitterati
desi
It serves excellent gner or two for two decades.
Tip: Don’t ask for food from all around the glob
e.
the menu – it’s
on the wall.
on a large blac
kboard
Tel: +46 (0)8-611
08 45
Address: Ridd
argatan 8
www.paco.se
52
reet door marks
the entrance
to this new Italia
n
created in a form restaurant,
er garage with
skylights and a
laid back but
elegant interior
with
walls and an open unfinished
Nero isn’t a “rea kitchen. Buco
l Italian”, more
of
a charming Med
iterranean resta
rant with a fond
uness for grilled
food and lots of
ingredients. The
wine is so-so, but
the
clien
tele
is
an exciting mix.
A good choice
if
you’re dining alon
e.
Tel: +46 (0)8-22
19
Address: Roslagsg 35
atan 4
www.buconer
o.se
PRINSEN $$$
Traditional and
well
with Swedish and -cooked fare
cooking, black-cla French home
an outdoor area d waiters and
that’s always busy
in the summer
months. A pop
ular
lunchtime haun
t for besuited
financiers and
consultants, and
in the evenings
the regulars turn
up: intellectuals
and creatives.
Tip: The beautiful
be booked as a wine cellar can
chambre sepa
rée.
Tel: +46 (0)8-611
13 31
Address: Mäst
er Samuelsgata
n4
www.restaura
ngprinsen.com
DEN GYLDENE
FREDEN $$
Stockholm’s olde
st restaurant with
roots stretchin
g back the early
18th
century. The Swe
dish Academy
(they award the
Nobel prize in
literature) hold
s its Thursday
dinners here and
over the years
many
famous artists,
mus
actors have been icians and
regulars. The
menu features
modern cuisine
as
well as tradition
al Swedish dish
es.
Tel: +46 (0)8-24
97 60
Address: Öste
rlångatan 51
www.gyldenef
reden.se
stockholm guide
BERNS $$$
PAPA $
A small, boistero
us Italian eatery
with screenings
of
in the toilet and The Godfather
several exuberan
Italians on the
staff. Don’t expe t
ct
any surprises,
instead count
on
quality classics
from mozzarella
caprese to past
a frutti di mare
and
tiramisu. Good
price
Tel. +46 (0)8-661 s.
89 72
Address: Ridd
arga
www.italiano.se/p tan 9
apa
restaurants
When the Cate
nacci brothers
wanted a resta
urant in their new
hotel, they reca
lled
taurant the fami an Italian resly
1980s. This eleg owned in the
ant new Caina
on
the lower grou
nd
features lots of floor of the hotel
marble décor and
a sky-like ceilin
g that seems to
end
in eternity. It serv
es classic and
modern Italian
cuisine, made
with
top-notch ingre
dients and a winning mix of prof
essionalism and
authenticity. Extr
a
speedy and atte kudos for the
ntive service.
Tip: Try Grandmo
ther’s meatball
served in a delic
s
ious home-made –
tomato sauce
with
Tel: +46 (0)8-614 pappardelle.
10 30
Address: Norr
malmstorg 2
Berns Asiatiska
(Nobis Hotel)
is
restaurant hous an unexpected combination:
www.nobishotel.s
a first-class Asia
ed
e
n
balustrades, velv in a 19th century French-style
et and chandelie
inter
Japanese dish
rs. It serves extre ior with gold
es, everything
mely elegant
from sushi oyst
and kumquat vine
ers
with
gar
trout caviar
to
ginger-smoked
and poached cold
tuna, Japanese
salm
on. It’s centrally
roast beef
Tip: Ask the staff
located in the
to put together
Berns hotel.
dishes.
their own selec
tion of Japanese
Address: Berz
eli Park (Berns
Hotel)
Tel: +46 (0)8-566
32 222
www.berns.se
BUCO NERO $
A disc
EAST $$
A popular and
relia
restaurant on Stur ble Asian
colorful interior eplan with
desi
quality food. Goo gn and topd wines are
available by the
glass. It’s family
friendly, and as
a result can be
quite loud and
noisy. A good
choice for lunc
h or
The bar becomes early dinner.
the weekends. a nightclub at
Tip: The comfy
outd
with a great view oor seating
of Stureplan is
perfect for peop
le
Tel: +46 (0)8-611 watching.
49
Address: Sturepla 59
n 13
www.east.se
AG $$$
Don’t worry abou
t
trance is easy to the slightly gritty location or
the fact that the
miss. AG is huge
that is elegant
enand modern, with ly popular, a modern “meat
tem
the glass case
by the entrance all kinds of cuts of meat disp ple”
layed in
. If you don’t wan
meal, you can
just order som
e tapas to be enjo t to sit down for a full
the bar.
yed while you
stand in
Tip: Try the fant
astic hamburg
er with all the extra
Tel: +46 (0)8-410
s.
681 00
Address: Kron
obergsgatan 37
www.restaura
ngag.se
MATBAREN $$$
FREdRik OTTO
SSOn
s, Milly,
Boutique 04. Dres Navy,
oni, 5 795 kr/ NK
Skirt, Jil Sander
03. Dress, Miss
Designers 07.
kr/ NK Access
nella Designers
Internationella
y Choo, 15 500
r, 1 695 kr/NK
kr/ NK Internatio
02. Bag, Jimm
295
Siste
1
ss
4 195 kr/
Joe
ure,
Acce
&
K
Joe,
Cout
&
Paul
Paul
790 kr/N
Dress, Juicy
ique 06. Sweater,
gners 12. Dress,
a Nilsdotter, 3
Designers 09.
nationella Desi
, 2 395 kr/ NK Bout
01. Necklace, Mari
Internationella
2 995 kr/ NK Inter
ique 05. Top, Milly s, Michael Kors, 1 395 kr/ NK
s, Alice + Olivia,
shoe
4 195 kr/ NK Bout
Designers 11. Dres oni, 2 595 kr/ NK Boutique
ique 08. Ballerina
nella
Bout
natio
NK
Inter
kr/
, Miss
2 797
kr/ NK
Couture, 1 395
Designers 14. Skirt
10. Cardigan, Juicy , Whyred 599 kr/ NK Nordiska
Scarf
NK Boutique 13.
on
Keep calm and carry
looking amazing
PHOTOGRA
PHER
13
Local meets glob
al
Dahlgren’s resta at Mathias
uran
will find internatio t where you
Swedish produce nal flavours and
in
perfect harmony. The price
s are high but
so
is the quality and
creativity.
This is a new style
of
fine dining:
easygoing and
informal. Refin
ed
meets rural in
minor masterp
iece
Reservations are
s.
recommended.
Tip: Matbaren
is the little brot
her of
adjoining Mats
alen
formal (and mor , which is more
e expensive).
Tel: +46 (0)8-679
35 84
Address: Södr
a Blasieholmshamnen 6 (Gra
nd Hotel)
www.mathiasdahl
gren.com
stil stockhol
m
BEIRUT CAFE $
If you’re after som
why not try the ething different,
culinary tradition
and ambitions
of the Middle East s
At Beirut Café
they are experts ?
at meze, small
Lebanese dish
es in
a myriad of diffe
rent guises and
tastes: Hummus
, frog legs and
kebbe naje (Leb
anes
tartare). The wine e steak
list
is
enjoyable
too, and includes
several fine
vintages from
Lebanon.
Tip: Round off
your dinner with
a hookah wate
rpipe, available
in
several flavours.
Tel: +46 (0)8-21
20 25
Address: Enge
lbrektsgatan 37
www.beirutca
fe.se
TEATERGRILLEN $$$
A hidden gem
tuck
to the Royal Dram ed away close
Here, in the red atic Theatre.
velv
Stockholm’s cele et booths,
brity elite mee
t–
all the models,
brok
celebs, and write ers, financiers,
rs.
some royals, who There are even
worry about bein don’t have to
g stared at. It’s
expensive and
charming, and
the
atmosphere is
lively. Have fun,
be
seen and enjoy
some good food
while you’re at
it.
Tip: The perfect
venue on a rainy
summer’s nigh
t.
Tel: +46 (0)8-545
035 65
Address. Nybroga
tan 3
www.teatergrillen
.se
53
OBS! dummy uppslag
DISTRIBUTION
STIL STHLM ska distribueras på följande sätt under april-nov:
1. Via premium hotell i centrala Stockholm som t ex Diplomat,
Nobis, Berns, Clarion Sign, Clarion Stockholm, Elite Park, Elite
Plaza, Story Hotel, Skeppsholmen, Radisson Blu Waterfront,
Scandic Anglais & Sheraton. STIL STHLM distribueras på
hotellrum alternativt i reception – enkelt och tillgängligt för varje
hotellgäst.
2. Via ställ på knytpunkter för turister, som t ex Stockholm Visitors
Board och Stockholm Tourist Center samt på andra utvalda
ställen runt om i Stockholm.
3. Via hamnterminaler för alla de kryssningsfartyg som kommer till
Stockholm varje sommar.
STATISTIK
I juni-augusti 2010 var det ca 3,444,591 övernattningar i
Stockholms län varav 2,202,329 var i Stockholms stad.
Antal hotell
174st (82st i city)
Antal hotellrum i Stockholm
17,058st (8,663st i city)
Antal hotellbäddar i Stockholm 31,500st
Genomsnittlig beläggning av hotellrum: 64% (med en ökning på
ca 15% från 2009 till 2010)
Under 2010 var det ca 260 kryssningsfartyg med ca 420,000
besökare som kom in till Stockholms hamnar. Sammanlagt
spenderar kryssningsbesökarna ca 450 miljoner kronor under sitt
Stockholmsbesök. Antalet fartyg och besökare spås öka under 2011.
Källa: Stockholm Visitors Board
MÅLGRUPP
STIL STHLM är ett engelskspråkigt, exklusivt och inspirerande
magasin för den allt större ström av nyfikna, köpstarka och kräsna
turister som besöker Stockholm under maj till september. Både
män och kvinnor.
Top 10 på turister som besöker Stockholm:
1. Svenskar 2. Tyskar 3. Engelsmän 4. Amerikaner 5. Norrmän
6. Italienare 7. Fransmän 8. Danskar 9. Spanjorer 10. Ryssar
Källa: Stockholm Visitors Board
UTGIVNINGSDATUM
- Utgivningsdatum är slutet av april 2013
- Materialdag för annonser är 29 februari 2013
FORMAT
HELSIDA
Format: 190 x 243 mm
Satsyta: 166 x 213 mm
69 000 kr
UPPSLAG
Format:
380 x 243 mm
119 000 kr
LIGGANDE HALVSIDA
Format: 190 x 119 mm
Satsyta: 166 x 106 mm
39 000 kr
Teknisk fakta
Format: 190 x 243 mm
Utfallande format: +3 mm runt om.
Upplaga: 50 000 ex
Omfång: 68 sidor (max 30% annonser)
Tryck: Rulloffset
Papper: Inlaga, 80g Galeri Fine.
Omslag, 250g Allegro Biberist Glossy Coated.
MATERIAL:
Levereras digitalt som:
• xAds (”sluten” eps-fil, med typsnitt och bilder
inkluderade)
• Proscript (”sluten” eps-fil, med typsnitt och bilder
inkluderade)
• Tryckanpassad, högupplöst pdf-fil
Annonsen ska hålla skala 1:1. Bilder i annonsen ska vara
CMYK-separerade eller svart-vita. Rastertätheten är 150#
raster och upplösningen ska hålla 300 Dpi. Färgmättnaden
är max 280% URC. Streckbilder bör ha en upplösning på
800–1000 Dpi. Bilderna ska sparas som TIFF (utan
LWZ-komprimering) eller EPS (utan JPG-komprimering)
och monteras högupplösta. Alla färger i annonsen ska vara
CMYK. Om inte materialet följer dessa specifikationer
kan extra kostnader uppstå. Dessa offereras och debiteras
direkt till annonsören.
FTP: ftp.linjepunkt.se
Användare: nkstil
lösenord: press
Ansvarig utgivare: Nordiska Kompaniet
STÅENDE HALVSIDA
Format: 92 x 243 mm
Satsyta: 80 x 213 mm
39 000 kr
Samtliga mått är för utfall. Leverera med 3 mm extra runtom
som skärsmån för samtliga format.
Priserna är i SEK och moms tillkommer på samtliga priser. Reklamskatt ingår.
ANNONSFÖRSÄLJNING
Elite Media
Sveavägen 166
113 46 Stockholm
Sweden
E-post: info@elite-media.se
Telefon: +46 (0)8 400 20 980