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The 17th conference on media trends SEMPL
Portorož, 26 and 27 November 2015
About the media trends conference SEMPL
Sempl is an internationally recognised educational event, aimed at presenting current
media trends in the Adriatic region and at analysing local and foreign good practice
and case studies in media and marketing communications industry. It is aimed at
everyone working in, with or for the media and to all those who dictate media trends,
follow them and include them in their activities.
The conference has more and more participants each year; in 2014 there were 850
of them and in 2015 there are about 900 delegates expected. Although the majority
of delegates comes from Slovenia, around two thirds, the number of attendees from
other countries in the Adriatic region, especially Serbia and Croatia, increases also.
Thus, the objective of SEMPL to become a leading regional event is being reached,
as the conference attracts each year more representatives of the media and creative
agencies, media and advertisers from all countries of former Yugoslavia and Eastern
European countries. Last year's conference hosted for the first time in its history
some participants from Bulgaria and in the coming years there will be even more
emphasis on the promotion of SEMPL in other neighboring countries such as Austria
and Italy as well.
At SEMPL, many renowned international key speakers experts from the media and
market communications ecosystem take the stage; there are over twenty experts who
share their knowledge and skills. For example, the key speakers at SEMPL 2014
were “the guru of cool” Daniel Levine, the Global Editor of WikiTrend.org and
Founder of Avant-Guide Institute from USA, a world authority in the field of radio
advertising Ralph van Dijk, Founder and Creative Director at Eardrum from
Australia, Patrick Galvin, an American expert in relational marketing and Founder of
The Galvanizing Group, Matthew Zorpas, the author of the blog TheGentleman
Blogger from UK, and Niall Horgan, Partner Manager EMEA at Twitter.
About the organisers
Since as far as 1998, SEMPL has been created under the auspices and in the
organisation of one of the largest media space buyers in Slovenia, Media Pool. The
company has been established by the major Slovenian advertising agencies with the
purpose of precise monitoring of the developments in the media market and of
ensuring transparent business. Expert experience and a wholesome favourable offer
in the media allow for good conditions and high-quality services for clients. Apart from
SEMPL, Media Pool also conducts Radiometrija, a radio station rating research,
prepares the Mediaskop – a full overview of the Slovenian media market – and is
engaged in many other smaller projects.
Since 2011, Medijski partner, the publisher of the Slovenian Marketing magazin,
which is being published since 1981, co-operates in organization of SEMPL.
About Sempler competition
Since 2002, the SEMPL conference also includes the Sempler Awards, the
competition for the best media strategies of the year media strategists, clients and
the media present their best projects and compete for the six golden semplers and
the highest award, the Grand Sempler, which is awarded to the best media strategy
of the past year.
The six categories of the Sempler Awards are as follows:
A – Strategic use of the media mix
B – Innovative use of the communication channel
C – Best targeted campaign
D – Best experiental campaign
E – Best use of the digital world
F – Best social media campaign
The number of entries in the Sempler competition 2012-2014
Category
A – Strategic use of the media mix
B – Innovative use of the communication channel
C – Best targeted campaign
D – Best experiental campaign
E – Best use of the digital world
F – Best social media campaign
Sum
2014
8
15
12
13
10
7
65
2013
14
16
12
12
9
12
75
2012
16
13
10
11
9
5
64
The number of finalists in the Sempler competition 2012-2014
Category
A – Strategic use of the media mix
B – Innovative use of the communication channel
C – Best targeted campaign
D – Best experiental campaign
E – Best use of the digital world
F – najboljša akcija na družbenih omrežjih
Sum
2014
3
6
5
6
3
3
26
2013
4
2
6
4
3
4
23
2012
5
4
6
4
2
3
24
Thw Grand Sempler Winners 2002-2014
Year
2014
2013
2012
2010
Entry
Zlatko – Living my Life
Share a Coke
Gorenjka Sweet Messages
ORTO Sticky Art
Client
Nova KBM
Coca-Cola
Žito
Si.mobil
2009
2008
2007
2006
2005
Frutiq Microphone
Burkina Faso
Vista Search
Automobile
Hubba Bubba Song and
Dance
Tag
Kazina Dance School
Mistake
2004
2003
2002
Country
Slovenia
Serbia
Slovenia
Slovenia
Fructal
Unicef Slovenia
Microsoft Slovenia
Zavarovalnica Triglav
Wrigley
Entrant company
Pristop, Renderspace
Universal Media
Pristop, Pristop Media
Si.mobil,
Luna\TBWA,
ZenithOptimedia
Pristop
ZenithOptimedia
Pristop
Original
OMD Slovenia
Red Cross Croatia
Kazina Dance School
Porsche Slovenia
McCann Erickson Croatia
Imelda Agency
Pan Agency
Croatia
Slovenia
Slovenia
Slovenia
Slovenia
Slovenia
Slovenia
Slovenia
About Sempler Awards Jury
The Sempler entries are judged by distinguished international jury. In 2014, the
Sempler Jury was led by Vesna Beganović (Founder and CEO, Via Media, Bosnia
and Herzegovina) and the jury members were Vanja Blumenšajn (Co-owner and
Creative Director, Señor, Croatia), Marina Čulić Fischer (Managing Partner, Dialog
komunikacije, and CEO of Proximity Zagreb, Croatia), Sašo Dimitrievski (Partner,
Pristop, Slovenia), Polona Javornik (Managing Director, OMG and OMD Slovenia),
Mario Lovrić (CEO, Universal McCann, Croatia), Aleksandar Poznanić (Marketing
Director, Jaffa Crvenka, Serbia) and Ivan Stanković (Founder and CEO, Communis
DDB, Serbia).
The Sempler Jury Members 2002-2013
Year
President of the jury
Jury members
2013
Biljana Kolaković (Universal Media, Serbia)
2012
Saša Leben (Publicis Groupe, Slovenia)
2011
Aleš Muhič (Pro Plus, Slovenia)
2009
Tomaž Bergoč (Žurnal Media, Slovenia)
2008
Tomaž Drozg (Adria Media Ljubljana, Slovenia)
2007
Daliborka Vukobratović (PHD, Croatia)
Silvana Ban (Tele2, Croatia)
Davor Bruketa (Bruketa & Žinić OM, Croatia)
Saša Djurdjević (OMD Media, Serbia)
Barbara Modic (Pristop Media, Slovenia)
Bojan Rendulić (Initiative FB, Serbia)
Darja Teržan (Mlekarna Celeia, Slovenia)
Zoran Leban Trojar (Sonce.net, Slovenia)
Senad Zaimović (Fabrika, BiH)
Božidar Abramović (Omnicom Media Group, Croatia)
Renata Hafner Granić (Nova TV, Croatia)
Maja Kolar (Banca Intesa, Serbia)
Tina Kumelj (Ljubljanske mlekarne, Slovenia)
Jozo Laurenčić (Idea Plus Communications, Serbia)
Marjana Robavs (Futura Media, Slovenia)
Zoran Gabrijan (Futura DDB, Slovenia)
Mateja Gramc Debeljak (PHD, Slovenia)
Vanesa Priseker (Universal McCann, Croatia)
Dejan Turk (Si.mobil, Slovenia)
Julijana Vrbanek (Digitel Medijski Servisi, Croatia)
Aljoša Bagola (Pristop, Slovenia)
Nikola Bubanj (Grey Group, Slovenia)
Damir Ciglar (Imago, Croatia)
Gojko Djilas (Multikom, Serbia)
Matjaž Klipšteter (Futura PR, Slovenia)
Janja Štular (Spar Slovenia)
Slaven Fischer (BBDO Group, Croatia)
Dragan Fras (Domino Advertising, Serbia)
Jasna Hrvić Smolec (Digitel Medijski Servisi, Croatia)
Edlira Mali (Ogilvy Albania, Albania)
Petra Molan (Bayer, Slovenia)
Klaus Schweighofer (Styria Media International AG)
Mateja D. Zavrl (Pristop, Slovenia)
Gal Erbežnik (Publicis, Slovenia)
Milena Fornazarič (Media Pool, Slovenia)
Vanesa Priseker (Universal McCann, Croatia)
Milena Štular (Droga Kolinska, Slovenia)
2006
Vesna Marđonović (OMD, Slovenia)
2005
Branka Foršček (Studio 3S, Slovenia)
2004
Dalila Petronijević (Direct Media, Serbia and
Montenegro)
2003
Jasna Hrvić Smolec (Digitel Medijski servisi,
Croatia)
2002
Janja Božič Marolt (Mediana, Slovenia)
Pavel Vrabec (Pro Plus, Slovenia)
Aljoša Bagola (Pristop, Slovenia)
Alenka Kanduč (Futura DDB, Slovenia)
Tatjana Pavlič (Avanta, Slovenia)
Nives Roš (Dnevnik, Slovenia)
Martina Sever (Siol, Slovenia)
Mitja Tuškej (Formitas, Slovenia)
Andreja Anžur-Černič (Časnik Finance, Slovenia)
Barbara Drofenik (Grey Ljubljana, Slovenia)
Mateja Gramc (OMD, Slovenia)
Igor Lah (Media Direction, Slovenia)
Zlatko Ledinek (Kompas design, Slovenia)
Marko Primožič (Proconi, Slovenia)
Robert Horvat (Studio Dotični / Carat, Slovenia)
Vanesa Priseker (Universal McCann, Croatia)
Marjana Robavs (Futura DDB, Slovenia)
Ela Žilič (Media Pool, Slovenia)
Toni Balažič (Petrol, Slovenia)
Marko Vrtovec (Delo, Slovenia)
Katja Kodarin (Votan Leo Burnett, Slovenia)
Vesna Radaković (Direct Media, Serbia and
Montenegro)
Irena Setinšek (Mediana, Slovenia)
Aleša Zupančič (Formitas, Slovenia)
Mateja Jesenek (Mercator, Slovenia)
Nataša Jovanovska (Pro Plus, Slovenia)
Roman Berčon (Votan Leo Burnett, Slovenia)
Lili Cizelj (Pristop, Slovenia)
Ana Ivandič (Formitas BBDO, Slovenia)
Pavel Vrabec (Pro Plus, Slovenia)
More information about SEMPL:
Valerija Prevolšek, President of SEMPL and Managing Director of Media Pool:
valerija.prevolsek@mediapool.si
Simona
Kruhar
Gaberšček,
simona.kruhar@gmail.com
Public
Relations
Representative:
pr@sempl.si,