2014 AGENT BRANDING MANUAL AMHERST MADISON REAL ESTATE Initial _______
AMHERST MADISON REAL ESTATE 2014 AGENT BRANDING MANUAL Initial _______ Copyright © 2013-2014 AMHERST MADISON, LLC. All Rights Reserved REV. 06/14 2 WELCOME We are a company with a “Agent-Centric” mission. As we continue to grow it is important that we show this to the world by making a dedicated effort to keep our “company identity” consistent. Every one of us should promote Amherst Madison with a pride and enthusiasm that is founded both in our current accomplishments and the promise of our future success. This Agent Branding Manual has been created so Amherst Madison can have a uniform “look and feel”, which works to the benefit of everyone. Because of the very industry we are in, there is tremendous value to have our Agent’s branding (graphical presence, the appearance of the business communication, and the visual image of our organization as a whole) look similar. It is vital that our identity show that we are well-organized, professional, and most important, consistent. The ultimate success of our business lies in the details—not only in the number of transactions that are closed, but in everything that brands who we are. The company has invested significant time and financial resources at all levels to develop platforms to make our Agents stand out in the marketplace. The proper and repeated use of our standards is a powerful way to provide the brand with better recognition among our clients and increased market share throughout the communities we serve. The information contained herein standardizes the use of our company policies, marketing and other “day-to-day” items to ensure our brand is represented properly and our Agents’ image is kept strong. Our perception in the marketplace is a valuable assets that must be protected. Inconsistency will dilute our efforts and reflect poorly upon all of us. The effectiveness of the Agent Branding Manual depends upon everyone’s successful participation. Thanks in advance for doing your part to make us the leader in “Distinctive Real Estate”. Initial _______ Copyright © 2013-2014 AMHERST MADISON, LLC. All Rights Reserved REV. 06/14 3 Amherst Madison Identity 1 Terminology 2 Birth of Amherst Madison 3 Mission Statement 4 Company Description 4 Company Signature 5 Collateral Material 6 Office Dress Policy 7 Logo Orientation 7 Logo Standards 8 Core Values 10 Agent Standards 11 Business Cards 12 Sign Panels 13 Websites & Social Media 15 Email Signatures 16 Sign Posts 18 Property Fliers 18 Professional Photography 18 Team & Brokerage 19 Logo Wear/Promo Products 20 Ready-Made Marketing 21 Ordering Sign Posts 22 Marketing Approval 25 Initial _______ Copyright © 2013-2014 AMHERST MADISON, LLC. All Rights Reserved REV. 06/14 THE AMHERST MADISON IDENTITY With the majority of real estate companies, the operating objectives and economic models of the individual Agent and the brokerage they work for are in “Complete Opposition”. The Agent wants to take home the largest percentage of commission income while still demanding services that cost their brokerage substantial amounts of expense and overhead. In an attempt to solve the above conundrum on the “Agent Side”, a proliferation of transaction fee brokerages have emerged in the last ten years. While these shops can be more advantageous for the Agent, it is challenging for the brokerages themselves to remain profitable. (Recruiting standards must be kept low and high numbers of Agents are necessary to remain in business). The solution on the “Brokerage Side” is to stay traditional and keep the high commission splits and fees that in our current business environment are not good economic models for self-starting, high producing Agents. Amherst Madison was launched after years of careful research and hands-on practical experience. Our real-world model addresses the above mentioned “Agent-to-Brokerage” paradox (which is even more pronounced with Agents working higher price points in upperend markets). We have developed a solution that takes the best from both sides of the brokerage model. Amherst Madison Agents (called “Partners” or “Associates”) receive some of the most needed tools and support functions found at traditional companies yet receive the compensation advantages of a low-fee brokerage. Our operating and economic models deliver where most others fall short. WORLD-CLASS IMAGE From our name itself to the very document you are reading right now, countless measures have been taken to build Amherst Madison’s “World Class” image. We believe the key to success is establishing a strong brand from the start and having the discipline to maintain excellence over time. The rest of this manual addresses the guidelines put in place to maintain and continuously improve the integrity of our brand. Initial _______ Copyright © 2013-2014 AMHERST MADISON, LLC. All Rights Reserved REV. 06/14 2 COMPANY TERMINOLOGY A licensee who has met the minimum production standards as determined by their marketplace. They may be Team Leaders, on a Company Team, or work independently. A licensee who either works on a Company Team or with a Partner who is working toward qualifying for Partner by reaching minimum production standards for their marketplace. A Partner who leads a Company Team. A group of up to (8) Partners and Associates, usually with an unique name, and lead by a Team Leader. The support function assisting with the initial steps of listing input and marketing for a New Listing. Digital application where all monies paid to Partners or Associates happens electronically and in real time. The proprietary digital transaction tool for maximum transaction efficiency. Published manual to enhance the image and branding of all Partners and Associates. Online portal for the easy creation of sales and marketing tools across a variety of media formats. Incentive plan for all Partners where, after $15,000 in gross dollars to the Company in a one-year time period, all additional transactions for the remainder of the months in the period is set at a flat fee. A written plan and set of accounting rules that encourages all Partners to become vested in their own success and receive a monthly share of all profit in their local office, after certain requirements are met. The opportunities in the company where every person has a clear path that when followed will allow them greater levels of responsibly, personal growth, and business ownership. Initial _______ Copyright © 2013-2014 AMHERST MADISON, LLC. All Rights Reserved REV. 06/14 3 THE “BIRTH” OF AMHERST MADISON The “Birth” of Amherst Madison was focused on two ideals: the creation of a distinguished brand, and making a difference in the lives of others. It was apparent to the founders that there was a void in the real estate world. A void that needed to be filled with a brokerage that would solve the “problems” existing in the current models. Amherst Madison was created to provide meaningful solutions to the issues faced by real estate Agents. As exciting as this new way of doing business was to the Founders, and as much as they saw its potential for success, they understood that business cannot exists for the sake of business alone. It is important to make a difference in the world and serve others. For the Founders, the opportunity to make a difference has been both magnified by events surrounding their lives and the deadly disease, cancer. They, like so many of us, have lost several family members to this deadly sickness. They share an absorbing passion for helping those in need and doing their part to help limit the effects of cancer, specifically in children. In college, one of the Founders had a life-changing experience while volunteering for a children’s cancer organization. He was introduced to two children, a boy and girl, battling leukemia. The Founder became absorbed in their lives & was blessed enough to watch them beat cancer (after years of struggle). It is truly a life changing experience to watch an innocent person grapple with something they do not understand and do not deserve. It was during one of the many, long, conversations about building a company that would “make a difference” that the founders casually discussed this story of bravery. The tale resonated and it was decided that Amherst Madison would, thereafter, donate a portion of its annual proceeds to various charity groups that support the less fortunate. So, how did they arrive at the name Amherst Madison? That was an easy decision for the founders of the company… the boy who survived cancer was named Amherst; while the little girl’s name was Madison. It seemed very fitting that a proud and distinguished company carry the name of these brave children. Initial _______ Copyright © 2013-2014 AMHERST MADISON, LLC. All Rights Reserved REV. 06/14 4 COMPANY TAG LINE “Distinctive Real Estate” “DISTINCTIVE” DEFINED Distinctive means “Possessing characteristics that distinguishes from all others”. The word is more than our tagline. It embodies the values we hold dear – those characteristics that are unique in real estate. Distinctive is not a price point or zip code. It is the standard we hold ourselves to and represents the discipline, experience, and execution to deliver a first-class experience with every client. We remain distinctive by affiliating with real estate professionals who are committed to delivering superior service, high productivity, and an unparalleled level of personal responsibility. MISSION STATEMENT Amherst Madison will always be distinctive and exist to support our Agents in building successful businesses and fulfilling lives, while being a force of positive change in the communities we serve. Amherst Madison’s mission statement is backed with our promise—Maintain Image, Build Brand, Maximize Process, and Focus on Strategy. We are driven to continuously improve our operations and enhance our Agents’ experience. COMPANY DESCRIPTION Amherst Madison represents the highest standards of service in the real estate industry. Our success comes from a culture of personal integrity, a strict code of business practices, proven track record in all price ranges, and an unwavering commitment to our clients and community. Our unique business model and systems are based on a core belief that we exist to support our Agents by providing a “world-class” branding platform, superior productivity tools, and a supportive culture centered on personal accountability. Amherst Madison’s documented Career Path and Profit Sharing Plan encourages all Agents to become vested in their own success, and is a key element of the company’s fast growth. With a passion for the communities in which they live and work, Amherst Madison Agents are proud to “give back” by affiliating and supporting numerous charitable and non-profit organizations. Initial _______ Copyright © 2013-2014 AMHERST MADISON, LLC. All Rights Reserved REV. 06/14 5 COMMITMENT STATEMENT COMPANY SIGNATURE The Amherst Madison “Company Signature” is composed of three elements: the name Amherst Madison (which is typeset in a Gil Sans MT font), a horizontal bar with two winglets, and a smaller tagline that is spaced evenly under the logotype. With the simplicity of our company signature, the name “Amherst Madison” as shown below in all capital letters is also the company logo. A source file of logos will be provided to all Partners via the company website, as taglines may vary. The Amherst Madison Logo is a Registered Trademark. Logo: Company Signature: Initial _______ Copyright © 2013-2014 AMHERST MADISON, LLC. All Rights Reserved REV. 06/14 6 COLLATERAL MATERIAL For marketing materials, you are free to use a vendor of your choice as long as the proper digital files are used and the collateral has been approved by the Marketing Department. You are encouraged to create all company marketing pieces via the “Online Marketing Center”, which has been created with the applicable company logos pre-formatted. This makes sure that the standards of our brand are maintained. Initial _______ Copyright © 2013-2014 AMHERST MADISON, LLC. All Rights Reserved REV. 06/14 7 OFFICE DRESS POLICY Our image to the world is important. We should appear distinctive to our clients and peers while conducting business. The recommended dress code is defined as “business professional” during the work week. This is interpreted as “good judgment & professional taste”. Always be mindful of your appearance when in the office after hours or on weekends. A complete Dress Policy is included in your individual Office Policy Manual. LOGO ORIENTATION We are in the “Marketing” business. Our success is measured in terms of appearance and perceived quality, therefore specific guidelines have been developed for the use of our logo and company signature. The size and proportion of the signature have been carefully considered to be useful in any application. Therefore, be sensitive in making modification to the source files or try to create the company signature on your own. Below are the approved logo orientations for the company signature. To maintain the integrity of the company identity, it is important that these guidelines be adhered to without exception. Stacked Logo: Operating Units may have variations of the tagline on the stacked logo: Initial _______ Copyright © 2013-2014 AMHERST MADISON, LLC. All Rights Reserved REV. 06/14 8 Wide Logo: Stacked Logo Solid Color: Wide Logo Solid Color: Company Signature Solid Color: The logotype has select spacing between the letters. For that reason, no one should use any unapproved computer-generated signatures. The consistent and proper use of color are just as important to the consistency of the company identity as are correct proportions and relationships of the elements. When possible, the background field should be a solid color. File formats are available for all applications on www.AmherstIdaho.com/resources. (I.e. .PNG –best for Web applications, .JPG or PDF—best for Print applications.) Fonts The consistent use of type is an integral part of the overall company identity program. The criteria for selecting a typeface for company communications is to achieve maximum legibility and to reinforce the visual strength of the company. Recommended fonts for any marketing are Arial, Calibri, Times New Roman, Tahoma, and any of the Gil Sans variety. Once again, the font used in our company signature is Gil Sans MT. Initial _______ Copyright © 2013-2014 AMHERST MADISON, LLC. All Rights Reserved REV. 06/14 9 With respect to logo uses, the following are examples of improper uses and techniques that shall be avoided when reproducing the logo: WRONG RIGHT Initial _______ Copyright © 2013-2014 AMHERST MADISON, LLC. All Rights Reserved REV. 06/14 10 CORE COMMITMENTS – High quality will be mandated at every level to ensure that our image is protected. We adhere to formal standards and provide our Agents the necessary materials and support features to make certain anything with our name attached stands apart from the rest. - We place our Partners and Associates at the core of all we do, as they are the reason for our existence. We demonstrate our appreciation by providing superior career experiences, a welcoming environment, great economic model, and business systems designed specifically to help them remain productive and ensuring of success. - We believe excellence in the execution of the process will drive the results that truly differentiate us from our competitors. We relentlessly analyze our processes and pursue improvement, while celebrating our successes and learning from our mistakes. We always operate our business ethically and hold ourselves to high standards of fairness and integrity. We believe in being individually accountable and collectively responsible. - We know that a team of well-trained individuals, working together in an environment that fosters respect and drives high levels of engagement, is essential to our continued success. We are a “Learning Organization” that aims to anticipate and respond to changing needs through constant evolution and innovation. We strive continually to improve. We give back to our communities. We take seriously the responsibilities that comes with being a leader. We help those we service to build better communities, support charities, and leverage relationships and resources to help make the world a better place. CORE VALUES Initial _______ Copyright © 2013-2014 AMHERST MADISON, LLC. All Rights Reserved REV. 06/14 11 AGENT STANDARDS Our Agents are required to meet annual production and professional standards that place them in the top percentiles of their market areas. The prerequisites necessary to license with us ensure that those who represent the company stand well above their peers in the industry. “As iron sharpens iron, so one man sharpens another”. Production Requirements: Associates All Associates, operating independently or on a Team, should close, or be on pace to close a minimum of $1,000,000 in “Sold Production” per calendar year. Partners All Partners, operating individually or on a Team, should close, or be on pace to close a minimum of $2,500,000 of “Sold Production” per calendar year. Teams All Teams should close on the following minimum dollar amounts of “Sold Production” per calendar year (adjustments below reflect cases where there may be licensed support person on Team): 2-3 Person Team: $3,500,000 4-5 Person Team: $5,000,000 6-8 Person Team: $6,000,000 Initial _______ Copyright © 2013-2014 AMHERST MADISON, LLC. All Rights Reserved REV. 06/14 12 BUSINESS CARDS All business cards should be standard 3.5 inch x 2 inch in size and be produced on a minimum of 100 lb. paper stock with high-quality finish and printing. (Offset printing is best.) Business Cards can be ordered via the Online Marketing Center or your local office. Front Side The layout of the Front Side of the business card should appear as illustrated below, or be a variation thereof formally approved. (The Marketing Department can provide this file upon request.) Standard Business Card Front Side (Not to Scale) Back Side The layout of the Back Side of the business card can be customized, insomuch as it has a font size of at least 8 pt. for the smallest letters. Pictures may be added as long they do not take up more than 50% of the total field area. Standard Business Card Front Side (Not to Scale) Initial _______ Copyright © 2013-2014 AMHERST MADISON, LLC. All Rights Reserved REV. 06/14 13 Standard Sign Panel Format: 24” x 18” Panel 24” x 36” Panel The standard size Amherst Madison panels consists of a 24-inches wide by either 24 or 36inches high panel. The top 30% of the sign field area is reserved for a solid black header with company signature in the proportions shown above. A minimum 1-inch solid white border is required on all outside edges of the sign, and as between the top and bottom fields. Partners and Company Teams may customize the bottom 70% of the sign panel in a coloration and design that is graphically appealing and creates a distinct branding for the Partner or Company Team. (All custom signs will need Marketing Department approval.) Custom Panel Format for Partner/Company Team: Customizable Field Area Initial _______ Copyright © 2013-2014 AMHERST MADISON, LLC. All Rights Reserved REV. 06/14 14 Customizable Font Area on Sign Panel: Customizable Font Area Customizable Font Area 24” x 18” Panel 24” x 36” Panel On Standard Sign Panels the Agent Name and Phone Number type font is customizable as long as the lettering remains Black in color and only Amherst Madison approved fonts are used (Arial, Calibri, Times New Roman, Tahoma, or any of the Gil Sans variety). The preferred font is Gil Sans MT. The type font may be increased in size as long as it does not exceed the “Customizable Font Area” as shown above. Allowances can be made for either one or two names and contact numbers. (All changes to the Standard Sign Panel will require Marketing Department approval.) On all Sign Panels (Including Partner and Company Teams) the following rules apply: Personal designations are not permitted on sign panels unless proper documentation is provided and a Marketing Approval Form is used to support the request. The “www” prefix is eliminated from all web addresses on sign panels. Area codes and dashes (“-”) are mandatory on all signage. For developments that require special signage, you will need to supply the Marketing Department with the proper documentation from the development stating the specifications and requirements of the signage for approval. Initial _______ Copyright © 2013-2014 AMHERST MADISON, LLC. All Rights Reserved REV. 06/14 15 WEBSITES As we live and work with on-line services, social media, and the Internet, we need to be mindful of the proper use of the Amherst Madison logo and name in electronic media. (Many of our future clients will have the first impression of our brand through a digital source.) The identifying name “Amherst Madison Distinctive Real Estate” or “Amherst Madison Real Estate” or “Amherst Madison [INSERT Operating Unit] Real Estate” must appear in the header, sidebar, or footer of any and all pages offering real estate services in at least a 12 pt. type on a background that is easily readable. This applies whether you have a Company Team name or not, and whether you are using the logo, company signature or actual type. (If in doubt with proper use, submit a Marketing Approval Form found in the back of this guidebook.) The words “Amherst Madison” should not be used in any URL name, “handle”, email address, profile name or any social media site without Marketing Department pre-approval. (I.e. “www.BoiseAmherstMadison.com” or LinkedIn profile “TeamAmherstMadison”.) As a matter of best practice be careful to avoid custom URLs that would create confusion to consumers, or ones which do not properly represent you or the company well. The logo or company signature should never stand alone within your social media page or be used exclusively as your profile picture. These standards apply to any and all social media websites. (Partners, Company Teams, and Operating Units are encouraged to use their own photos as their profile pictures when possible.) Remember to follow the graphical guidelines outlined in this manual when creating anything on the web, and remember to always use best judgment and good taste. SIGNAGE The examples on the next page illustrate the approved graphical format for our standard property signs. If a Partner or Company Team requires specific modifications to the approved property sign layout, the Marketing Approval Form included in this manual should be submitted for approval. Initial _______ Copyright © 2013-2014 AMHERST MADISON, LLC. All Rights Reserved REV. 06/14 16 Name Riders Recommended placement involves letters that are at least 1.5 inches in height and produced using one of the company-approved fonts. A black background or white background have the best appearance with the standard sign panel. Name riders may be installed above or suspended below the sign post when they are the only rider. Examples: Property Feature Riders If a property feature rider will be added with a sign panel that also has a name panel, attempt to suspend the property feature rider below the panel. Examples of property feature riders include “AVAILABLE”, “BUILD TO SUIT”, “POOL”, “COMING SOON”, etc. Direction Signs Pre-made directional signs are available for purchase. Anything other than company produced signs should be pre-approved. EMAIL SIGNATURE BLOCKS One of the most effective places to create an impression is with email signatures. (N.A.R. says the average full-time Agent will send out over 7400 business emails per year.) All Partners and Associates are required to have a “branded” email signature of some kind. Company Teams and Partners may submit for approval a customized email signature block with the right 50% of the field showing their team name/logo (like represented below) or other customization. The total width should not exceed 4.5 inches. Initial _______ Copyright © 2013-2014 AMHERST MADISON, LLC. All Rights Reserved REV. 06/14 17 EMAIL SIGNATURE CUSTOMIZATION Personalized Signature Area The area below the signature block is customizable as long as the following practices are followed. Use of an Amherst Madison approved font (Arial, Calibri, Times New Roman, Tahoma, or any of the Gil Sans variety). The preferred font is Gil Sans MT. Black or Dark Grey in Color, keeping font size at 11pt or smaller (Some browsers will automatically change the color of the font in hyperlinks—this is permissible.) Not longer than three lines and not extend beyond the ends of the block. Not contain quotations or other philosophical statements. Not contain pictures, backgrounds, images, or flash objects. The only time you may add more than three lines is if you need to include a confidentiality statement due to the nature of an email; include the following after your email signature: This e-mail message is intended only for the use of the individual or entity to which it is addressed and may contain information that is confidential. If the reader is not the intended recipient, you are hereby notified that any dissemination, distribution, or copying of this communication is strictly prohibited. If you have received this communication in error, please notify us immediately by telephone, return this message to the address above, and delete or destroy all copies. Example of an approved custom email signature: Find us on Facebook at www.Facebook/BeaconRealEstate Find us on LinkedIn at www.Linkedin/BeaconHomesinIdaho Follow us on Twitter at http://Twitter/JohnSmithBeacon Initial _______ Copyright © 2013-2014 AMHERST MADISON, LLC. All Rights Reserved REV. 06/14 18 SIGN POSTS 6-foot tall vinyl “L” frame and the Amherst Madison “Signature Posts” are the ONLY two sign posts allowed for residential listings. (Properly fitted metal-framed signs are allowed on vacant land listings and/or large acreage that is tied to a single-family home.) Instructions on how to order the Amherst Madison Signature Posts are included in this manual. Amherst Madison “Signature” Post PROPERTY FLIERS & PROFESSIONAL PHOTOGRAPHY Property fliers and professional photographs are required on ALL residential listings. The Property Fliers are available in a variety of formats and can be found on the Online Marketing Center. Using these pre-formatted templates not only maintains consistent standards, it leaves an impression on the client and builds better brand awareness which in turn will generate more sales activity. The Online Marketing Center has defined these processes in detail, including currently available options and associated pricing fulfilled through national print vendors Formatting Guidelines If operating under a Partner’s branding or Company Team, that name should be positioned above the Amherst Madison logo when placed on a flier. The standards for property fliers includes a good quality paper stock, with all images printed at 300 dpi and a minimum 12 pt. company-recommended font. Initial _______ Copyright © 2013-2014 AMHERST MADISON, LLC. All Rights Reserved REV. 06/14 19 PARTNER BRANDING/COMPANY TEAM The Real Estate Commission of every State has produced written regulations regarding the use of “Team Names” and how they appear to the public. The concern is any confusion that may be caused by not adequately depicting the “Brokerage of Record”, which is the entity found on the respective Real Estate Commission’s website. It is a requirement that any Amherst Madison Partner or Associate operate only in the name that appears on their real estate license and in the name of the brokerage with which they are registered. Partner branding and Company Teams are allowed to include team identifiers in their advertisements. The ability of consumers and other industry members to easily identify an Agent’s brokerage remains extremely important to the notion of consumer protection and real estate compliance. Therefore, the brokerage of record must be clearly indicated in all advertisements. If a client is confused by the relationship they have with a team or the brokerage, a number of issues can arise. (It is one reason we have standardized our business cards and sign panels.) Advertising a Partner’s branding or Team Name complies with real estate regulation as long as team identifier is in addition to a clearly indicated brokerage name. When creating team marketing pieces consider if consumers may be confused by the relative dominance of the font or logo used for the team name versus the brokerage name. It could be deemed misleading if it looks like there is an attempt to create independence from the brokerage. Example of a Partner branding or Company Team marketing piece properly showing the Brokerage of Record: Initial _______ Copyright © 2013-2014 AMHERST MADISON, LLC. All Rights Reserved REV. 06/14 20 LOGO WEAR/PROMO PRODUCTS Promotional products are a great way to build client awareness. Using the Amherst Madison logo on promotional merchandise poses unique situations due to variability in shapes, sizes and material composition of individual items. We have forged relationships with several vendors that are aware of our Agent Branding Manual and these vendors will produce materials that follow our guidelines. Screenprint & Embroidery: For clothing applications, the Amherst Madison logo may be embroidered or silk-screened onto the garment. Standard placement of the logo is left positioning on upper chest, sleeve, or cuff of garment. The stacked logo is typically reproduced on garments at 2.125” wide. The wide logo is typically reproduced on garments at 4.125” wide. Engraving The smallest logo size to use for best results is 1.4375” wide. General Item Please use the Marketing Approval Form and provide a mock up or sample advertising for any item not specifically address in this manual. Examples include billboards, large property signs, banners, event promotions, promotional products, charity endorsements, etc. Company Team Name Should be reproduced at a minimum 9 pt. up to a maximum of 12 pt. (depending on length of name) in a company-recommended type font. PREFERRED VENDORS You are encouraged to use Preferred and Approved Vendors for all your materials not available on the Online Marketing Center (i.e. stationery, sign panels, sign riders, listing package collateral, etc.). Not only are they familiar with our standards, they have promised optimum pricing efficiencies. Contact your Operating Unit Manager or Broker for information on the preferred vendors and the ordering process. Initial _______ Copyright © 2013-2014 AMHERST MADISON, LLC. All Rights Reserved REV. 06/14 21 READY-MADE MARKETING ITEMS Several marketing items are in stock or available for quick delivery. Email Marketing@AmherstIdaho.com for current pricing or other information. Note Cards Letterhead Presentation Folders 27” x 18” Sign 18” x 12 ‘ Sign Under Armour® Men's/Women’s Polo Shirt Initial _______ Copyright © 2013-2014 AMHERST MADISON, LLC. All Rights Reserved REV. 06/14 22 HOW TO ORDER “SIGNATURE SIGNPOSTS” Step 1— Click on “Resources”. Password is “excel” Step 2— Click on “Signature Sign Posts” Step 3— Use Order Form and Submit Initial _______ Copyright © 2013-2014 AMHERST MADISON, LLC. All Rights Reserved REV. 06/14 23 PREFERRED VENDORS FOR SIGN PANELS/RIDERS (Ada County, Idaho) RESIDENTIAL: Real Signs 208-344-9047 www.realsignsinc.com The Sign Center 208-376-6621 www.signcenter.com COMMERCIAL: Lytle Signs 208-388-1739 www.lytlesigns.com Initial _______ Copyright © 2013-2014 AMHERST MADISON, LLC. All Rights Reserved REV. 06/14 24 HOW TO SUBMIT THE “MARKETING APPROVAL FORM” The Marketing Approval Form (attached as the last page of this Agent Branding manual) can be submitted online by following the below steps. Step 1— On the “Resources” page click on “Marketing Approval Form” Step 3—Fill out form and click “Submit” Initial _______ Copyright © 2013-2014 AMHERST MADISON, LLC. All Rights Reserved REV. 06/14 25 Marketing Approval Form Send this form with scanned samples to Marketing@AmherstIdaho.com Please allow one working day for review/approval of all marketing pieces. Submitted by __________________________________ Date________________ Purpose and Type of Marketing________________________________________________________________ Marketing Layout Sample Approved by __________________________________ Date________________ Comments________________________________________________________________________________ Initial _______ Copyright © 2013-2014 AMHERST MADISON, LLC. All Rights Reserved REV. 06/14
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