1. business and industrial
2. advertising and marketing
3. advertising

MEDIA KIT 2015
—
MODERN FARMER
IS SUE 03 | WINTER 2013/14
FA R M | F O O D | L I F E
SHEEP
CHIC
agrotErrorISm
HoW to
chop
is our food
supply safe?
go loCal
build
the 2014
travel guide
make
Cold ruSH
a stack of wood
an urban igloo
ricotta cheese
the business
of icebergs
plus
reindeer,
33 winter gifts
+ farm rehab
cozy up
$7.99 US/CAN
IS SUE 04 | SPRING 2014
IS SUE 05 | SUMMER 2014
FA R M | F O O D | L I F E
HOG
WILD
DAIRY
SITUATION
is milk humane?
ANIMAL RAIN
when frogs fall
from the sky
HOW TO
BUILD
a birdhouse
EAT
local bread
GROW
a worm farm
FA R M | F O O D | L I F E
Hot
Dog!
DutcH say no
to Drugs
on the farm
coconut
water goes
green
can tech
solve
DrougHt?
Is Russia
the new
Bordeaux?
plus
plus
alpine cheese,
4 great spring beers
+ garden gnomes
farm romance,
swimming holes
and Vanilla Ice
How to
the next
pig thing
TIE a knot
GROW a tomato
DRESS cool
farm dogs
THE NEW FOOD CULTURE
$7.99 US /CAN
FA R M | F O O D | L I F E
$7.99 US /CAN
advertising@modfarmer.com
MODERN FARMER MEDIA KIT 2015
—
AUDIENCE
FA R M | F O O D | L I F E
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Young
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Agricultural
lifestyle
Modern Farmer’s audience puts their money where their
mouth is, literally. They are:
• Affluent: 31% of our audience has a total household
income of over $100,000; 47% make over $75,000.
• Educated: 44.8% have graduated from college.
13.9% have post-graduate education.
• Young: 33% of our audience is 18–34. 52% under the
age of 44.
(Source: ComScore)
• Care about food choices: 77% say “I am willing to
pay more for organic food.” 94% said eating organic
is somewhat or very important to them. 75% shop at
farmers markets.
• Live everywhere: 40% are urban, 28% are suburban,
30% are rural.
• Agriculture lifestyle: 61% describe themselves as hobby
gardeners or farmers. 40% say “I dream about owning a
farm someday.”
(Source: Internal survey)
MODERN FARMER’S
AUDIENCE
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foo are
d c abo
ho ut
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wh
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Liv
advertising@modfarmer.com
MODERN FARMER MEDIA KIT 2015
—
CIRCULATION
Modern Farmer is distributing over 100,000 copies of the
magazine between newsstand, subscribers, and partner
distribution (CSA, local organic delivery service, etc). An
issue of Modern Farmer is sold at newsstand for $7.99
each and is currently selling out in multiple retail outlets.
We average 2.3 readers per copy. Our digital reach is over
1 million unique visitors per month; and 27k Twitter
Followers and 44k Facebook Friends.
27K+ followers
FA R M | F O O D | L I F E
100,000+ copies in
distribution
2.3 readers
per copy
44K+ likes
advertising@modfarmer.com
MODERN FARMER MEDIA KIT 2015
—
PRESS
FA R M | F O O D | L I F E
It edges into the food magazine sphere with luminous photography of vegetables, while
articles report on straight agricultural topics more often found in farming publications like
the 111-year-old Successful Farming.
Christine Haughney,
New York Times
It’s called Modern Farmer, and there’s nothing quite like it... Modern Farmer offers readers
a groundlevel view of global agriculture in all its bewildering variety...
Stephen Meuse,
Boston Globe
Where Vogue depicts models in couture, Modern Farmer goes with lavishly photographed
heritage-breed chickens and their wildly colored feathers.
Wall Street Journal
The rurbanistas who are making agriculture cool again.
The Sunday Times
‘Modern Farmer’ Magazine Is a Sleeker, Chicer Farmer’s Almanac.
Atlantic Cities
Until now, most agriculture magazines have been geared toward folks knee deep in the
business of livestock, machinery and the industry’s political muck.
San Francisco Chronicle
The one-year-old publication, Modern Farmer, beat famous titles Vanity Fair, GQ and
New York Magazine at the National Magazine Awards…
ABC News
You don’t have to know the first thing about how to milk a cow to appreciate Modern
Farmer’s articles…
Time Magazine
Modern Farmer’s articles run an impressive gamut, always tying their varied content into the
larger picture of food and food production.
Dylan Love,
Business Insider
advertising@modfarmer.com
MODERN FARMER MEDIA KIT 2015
—
PRINT
MAIN BOOK
Across the planet, curious eaters want to know: where does
our food really come from? And how does this impact me?
Modern Farmer goes beyond what’s on your plate to tell you
all kinds of fascinating stories about what we consume, like
how changing monsoon seasons might mean jasmine rice
disappears from your local Indian joint; or why oysters are
making more people sick; or what the trend of urban farming
is all about. From how-tos to farmer profiles to pop culture
pieces, Modern Farmer is the first publication to explore the
agricultural lifestyle.
Main Book Rates: All rates are net
P4CB: $13,500 net 2×$12,8253×$12,5554×$12,150
Cover 2: $16,200
Cover 3: $15,525
Cover 4: $16,875
FA R M | F O O D | L I F E
advertising@modfarmer.com
MODERN FARMER MEDIA KIT 2015
—
PRINT
HANDBOOK
How-to stories dominate our Handbook section, along with
much of our website. The Handbook is a practical source
for our skill-seeking readers, modern farmers with weekend
homes, full-time farmers, aspirational farmers with city
terraces — anyone who just wants to visit a state fair — fix a
fence, or understand the growing process. Easy to read with
clear, informative drawings.
Handbook Rates: All rates are net
Half page: $4,500 net 2×$4,2753×$4,1854×$4,050
Quarter page: $2,500 net 2×$2,375 3×$2,325 4×$2,250
The handbook is printed on uncoated paper.
FA R M | F O O D | L I F E
advertising@modfarmer.com
MODERN FARMER MEDIA KIT 2015
—
PRINT AD SPECS
MAIN BOOK
HANDBOOK
No Bleed
Images
CMYK, 250dpi–400dpi (Please
convert spot colors to CMYK)
FA R M | F O O D | L I F E
For questions, please contact
Kara Thurmond
518–828–7447 ext.112
kara@modernfarmer.com
4.5” heigh
1/3 page ad
2.14” width x
9.125” height
Eighth page ad
3.29” width x 2.18” height
Handbook Paper:
Handbook Paper: This section is
This section is printed on
uncoated
paper.
printed
on uncoated
paper.
Upload all ad files to:
modernfarmer.sendmyad.com
2.14”xwidt
6.75” width
9.1
6.75” width x 4.475” height
Half Page
Trim Size: 6.75” x 4.475”
No Bleed
No Bleed
Text that runs through gutter should provide 1/2"
safety between live matter. For spreads running
on C2 & Page1 or C3 & last page, please also
provide 1/2" safety left/right sides due to hinge
score and having to pull out the pages.
Full
Pagea
1/6 page
Half Page Dd
Quarter Page
Trim Size: 3.29"×4.475"
Quarter Page
No Bleed
Trim Size: 3.29” x 4.475”
Two-page Spread
Trim Size: 15.5"×10.5"
Bleed Size: 15.75"×10.75"
Safety Area: 15"×10"
File Type Required
PDF X 1A
AD SPECS/TECHNICAL
REQUIREMENTS
Full Page
Trim Size: 6.75” x 9.125”
Half Page
No Bleed
(.5’’ white border on page)
Trim Size: 6.75"×4.475"
Full Page
Trim size: 7.75"×10.5"
Bleed Size: 8"×10.75"
Safety Area: 6.67"×9.125"
handbook ad specs/de
Quarter page ad
Quarter page ad
3.29” width x 4.475” height
3.29” width x 4.475” height
1/12 page
2.14” widt
2.18” heig
four lines copy. Everru
quae ommos dolor es
assum accabor ~1
2.14” width x 1.02”
File Type Required
PDF x 1a
Images
CMYK, 250dpi-400dpi
(Please convert spot colors to CMYK)
Upload
all ad files to:
DEADLINES
modernfarmer.sendmyad.com
Issue For questions, please contact
Issue (2015) KaraSpring
Thurmond,
518-828-7447 x112,
Summer Issue (2015)
kara@modernfarmer.com
Fall Issue (2015) Winter Issue (2015)
Materials Due January 16, 2015
April 17, 2015 July 17, 2015 October 16, 2015 On Sale
March 10, 2015
June 9, 2015
September 8, 2015
December 8, 2015
DEADLINES
IssUe
MaTeRIals DUe
On sale
Winter Issue (2013)
October 24, 2013
December 10, 2013
spring Issue (2014)
January 17, 2014
March 11, 2014
summer Issue (2014)
april 18, 2014
June 10, 2014
advertising@modfarmer.com
MODERN FARMER MEDIA KIT 2015
—
DIGITAL
MODERNFARMER.COM
The online destination for more Modern Farmer with its own
dedicated editorial team, daily features, video content, social
media, shopping, and much more.
912,000 visitors per month
1.4 million page views per month
28,000+ Newsletters subscribers
20,000 Dedicated partner email subscribers
44.6K Facebook likes
27.2K Twitter followers
Advertising Options
970×90 super leaderboard / $40 CPM
300×250 rectangle / $35 CPM
300×600 half page / $35 CPM
320×50 mobile / $20 CPM
Geographic and content targeting available for additional fee
FA R M | F O O D | L I F E
advertising@modfarmer.com
MODERN FARMER MEDIA KIT 2015
—
DIGITAL
EMAIL OPPORTUNITIES
Over 28,000 subscribers with 34% open rate (compared to
a 17.2% industry average) and 10.2% click rate (compared
to industry average of 3.6%). Modern Farmer also reaches
over 20,000 subscribers that have opted-in to receive
information from trusted partners.
Advertising Options
Newsletter premium ad unit — 560×200
Dedicated partner email Flat $2,000 net
Flat $3,000 net
Sponsored “Week” programs
Donkey Week — December 2014
FA R M | F O O D | L I F E
advertising@modfarmer.com
MODERN FARMER MEDIA KIT 2015
—
DIGITAL AD SPECS
WEBSITE
NEWSLETTER
VIDEO
300×250: Medium Rectangle
Maximum File Size: 40k
Animation: 15-sec
560×200 Custom size
Maximum File Size: 40k
JPEG, PNG, GIF
300×600: Half page
Maximum File Size: 40k
Animation: 15-sec
AD SPECS:
RICH MEDIA UNITS
300×250 Video*
Maximum File Size: 40k
Animation: 30-sec
User-initiated audio with visible
controls is required
*Only third party tags are accepted
for video creative.
970×90: Super Leaderboard
Maximum File Size: 40k
Animation: 15-sec
320×50: Mobile Banner
Maximum File Size: 40K
No flash
728×90 >> 728x315
970×90 >> 970x418
40k (Maxium initial file load)
Animation: 15-sec
Height/width vary. User-Initiated
audio on click. Must include
prominent on/off buttons. “Close”
button required. Enable mouse-off
retraction.
ACCEPTED THIRD PARTY FORMATS:
Adventive
Mediaplex
Adtech
Mediamind
Adrime
EyeWonder
Atlas DMT
Mixpo
FA R M | F O O D | L I F E
Bluestreak
24/7 Real Media
EyeBlaster
Pointroll
FLASH
300×250
970×90
Maximum File Size: Initial load not to
exceed targeted ad size.
Animation: 15-sec
Must include .SWF File with
clicktags, GIF/JPG provided as
back-up, Flash Movies kept below
18 FPS, target=”_blank” is required
in “basic actions” to ensure clickthru opens in a new window, clickTag
code must be embedded in .SWF file:
{getURL (_root.clickTag, “_blank”); }*
*All Flash creative must be properly
coded to track clicktags.
Email contact above should you
have any questions regarding Flash
creative & clicktags.
DIGITAL AD CONTACT
DoubleClick
Qoof
Ads.ModernFarmer@gmail.com
advertising@modfarmer.com
MODERN FARMER MEDIA KIT 2015
—
DIGITAL AD SPECS
DEDICATED EMAIL GUIDELINES
A zipped HTML template, text for plain text version and subject line. All creative — HTML
template, text and URLs — need to be submitted one week prior to deployment. E-mail
templates should be no more than 600 pixels wide to optimize for mobile viewing. An email
test will be sent before deployment for approval. Do Not Contact lists require an additional
processing fee beginning at $200 net
FA R M | F O O D | L I F E
advertising@modfarmer.com
MODERN FARMER MEDIA KIT 2015
—
CONTACTS
Modern Farmer
403 Warren St, 2nd Floor
Hudson, NY 12534
518-828-7447
Heather Lagergren
Head of Sales
heather@modfarmer.com
816–813–3478
FA R M | F O O D | L I F E
Patti Chapman
National Automotive
Sales Director
patti@cmdetroit.com
Scott Dinkel
Farm and Tech
Sales Director
scott@modfarmer.com
Jody Stathakis
West Coast Sales Director
707–337–4735
Jennifer Borrero
Advertising Sales
Representative
jennifer@modfarmer.com
518–828–7447
advertising@modfarmer.com