GCSFE Summit, Berlin, Germany - October 2014 KP Morgan's Upcoming Event in Berlin 15th – 16th October 2014 Change your approach to your sales force and Customers, and find your future sales model Be a part of our two days successful international forum Global Commercial and Sales Force Excellence Summit by KP-Morgan Group Berlin, October 2014 mainly focused on Customer Experience, Sales Force Effectiveness and Challenging/ Evolving Commercial Models. This is a perfect opportunity to share best practices with peers facing the same challenges. Today whole purpose of a company as an entity is to provide value to customers in exchange for a payment. Every activity that the company accomplishes is part of the system that brings the perceived value that a customer receives. Join our successful summit, raise your challenges, and exchange your experience with the top experts, senior level of the audience and decision makers from the industry! www.kp-morgan.com / info@kp-morgan.com You should not miss this annual opportunity if you are - Chiefs, Directors, Heads, Senior Manager, Leaders and Executives from: • • • • • • • • • • • • • • • • • • Sales Force, Commercial Effectiveness, Customer Excellence/Experience, CRM, KAM, Commercialization, Market Access, Brand & Product, Business Planning/Intelligence/Support, BU, Marketing Sales Operations, Sales and Marketing, Marketing/ Marketing Intelligence, eMarketing & Digital Marketing, Business Analyst, Training and Development, Business Development, Multichannel, Communications 2 Days Conference GCSFE Summit, Berlin, Germany - October 2014 Get a clear insight on the topics: • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • Commercial Capabilities Evolving Health Authority and Customer Needs New Commercial Models to establish Excellence New Commercial Models to Deliver Customer Experience Evolving Patient Needs Changing Health Authority Models Capturing insights - digital/payer/physicians and other HCP Transforming data in to intelligence The Evolution of KOLs and Stakeholder Engagement Managing Generics and Decreasing Margins Commercial effectiveness in context of Emerging Trends The new trends - non-prescription and prescription models Latest Trends and future developments in commercial and SFE. What should be the direct KPI's to measure the real SFE? How the technology is transforming the sales effectiveness Customer Engagement Effective Use of evolving e-capabilities, social media, Cloud Base Managing Innovation Role of Organizational effectiveness and Learning and Development How to improve sales and marketing operations Account Based Selling & Database Management Integration CRM in to Account Management Pharmacy Strategy & Achieving Pharmacy Excellence Importance of improved customer database How to create better effectiveness for your digital & marketing models Alternative ways to measure SF success and rewards focused to customer loyalty and centricity Change Management - What should you consider when driving a change? Emerging Markets SFE Practice and the Difficulties Encountered KAMs Commercial Effectiveness Selling Model Evolution and Get the best of Commercial Models How can alternate channels be integrated in the current business model? How to integrate market access to commercial activities? Importance of FLM effectiveness and how is it a key to sales force excellence? Digital channels and best practice examples Muti Channel Marketing Mobile Healthcare At a glance Past GCSFE Summit Berlin 2013 Recognized Key Note Speakers Include: Susana Bento Business Planning Director, Global Commercial Capabilities, AstraZeneca Agathe Acchiardo Head of Commercial Excellence, AstraZeneca Yves Lavail Executive Director Europe, Commercial Excellence, Bristol-Myers Squibb Maryse Le Hur-Gurunlian Associate Director Sales Excellence EMEA, Celgene Roland Lepik Head of Baltics, Novartis Bernd Stoiber Former Vice President, Strategy and Business Development International, AstraZeneca Mervyn Ward Director, Rx Strategy Ltd Simon Gledhill Expert Partner, iWisdom Ishil Kusculuoglu Director Commercial Operations EMAP, GSK Andreas Wandelt Vice President Sales and Marketing Services, Pfizer Adrienne Major National Sales Manager, Servier Lyn Wallace Partner, Wallace HCL Deep Bhandari Director Sales and Marketing Excellence, UCB  to name a few! For more details or request a complete agenda, please contact Karen Radley at karen.radley@kp-morgan.com GCSFE Berlin 2014 Code: PB4102GCSFE Register with this coupon and get 35% discount! Validity of this coupon depends on the availability of the seats. This coupon is valid till 30th July 2014. Discount applies on original investment for the 2 days conference. Orphan Drug Access and Availability www.kp-morgan.com / info@kp-morgan.com 2 Days Conference