1. family and parenting
2. children

Artikel/Article
When?
9-11 August 2012
Opening hours
Thursday 9am-6pm
Martin P
Friday 9am-6pm
Saturday 9am-6pm
– fashion and craftsmanship combined
Where?
Tap 1
Ny Carlsberg Vej 91
1799 Copenhagen V
In recent years, Martin P has evolved into a fashion house rich in traditions with a range of
brands aimed at children. The range of products includes Funch, MP, Footzy, and Hempels.
Organiser
During the fashion
Website
part of the ownership of the company.
products. Martin P has a long history as
will present its Spring/Summer 2013 news
week, Martin P
Henriette Funch is looking forward to pre-
a trustworthy partner and an innovative
at Copenhagen Star Hotel.
senting the exciting news from Martin P
carrier of socks, tights, knit accessories and
Martin P springs from Martin Pedersens
during the fashion week.
children’s wear. Past and present, all steps
Strømpefabrik, which was founded in 1937.
Tap 1
www.cphkids.com
within the process of making these produ-
Since then the factory has become a fashion
Martin P during the fashion week
cts are carried out by enthusiastic emplo-
house with a range of brands, including
This season Martin P will not attend any
yees, who focus on teamwork to everyone’s
socks and stockings for children under the
fairs. Nonetheless, the company will pre-
advantage.
MP brand as well as the children’s wear
sent its Spring 13 news during the fash-
Martin Pedersen Strømpefabrik was fou-
brand Funch with the subtitle Made With
ion week at Copenhagen Start Hotel, Col-
nded in Herning, Denmark, in 1937. Today
Love. And it is precisely the love for the pro-
bjørnsgade 13 in the centre of Copenhagen
the product range includes MP, Hempels,
ducts, the expertise in and focus on quality
on Wednesday, August 8 and Thursday, Au-
Footzy and Funch made with love - four
that characterizes the company’s DNA.
gust 9 from 10 am to 9 pm.
brands that share professional knowhow
- MP and Funch follow each other from the
Those interested can book a presenta-
and the love for quality and design.
design process to the middleman, which is
tion via phone: +45 2898 6775 /
bene icial for both the stores as well as the
paa@martinp.com
end-users because the brands complement
each other really well, says Henriette Funch,
About Martin P
who in Spring 2012 was appointed CEO.
Martin P is a company of passionate people
In the beginning of 2011 her own brand
who value quality, craftsmanship, design
Funch merged with Martin P giving her a
and the customer’s experience with the
Foto: Småfolk
_122
CPH kids
123_
CPH kids renews
its visual identity
Ny adm. direktør, ny visuel identitet og en intensiveret messeoplevelse er
blandt nyhederne fra CPH kids til august 2012.
New CEO, new visual identity, and an intensiϔied fair experience are all part
of the news from CPH kids in August 2012.
CPH kids has
launched a completely
CPH kids has become a nest for new up-
• A pioneering spirit, openness and crea-
new visual identity on its website – the new
and-coming brands and designers.
design can also be experienced at the fair
CPH kids is located at TAP1 in the Carlsberg
• CPH kids is located at the inspiring TAP1
in August.
District, a new suburb that is an extension
in the Carlsberg District with 1500 par-
For the irst time the children’s fair CPH
of Vesterbro where Carlsberg was brewing
kids will be shortened to three days when
their world-famous beer for 160 years. There
Sunday hours are cut.
are less than two kilometres to Copenhagen
- Three days of intensi ied experience, con-
City Hall Square, and the Carlsberg District
tent and trading will attract more interna-
has more than 1500 parking spaces.
tivity
king spaces
• Nest for new up-and-coming brands and
designers
It is possible to gain free entrance to
CPH kids.
tional exhibitors, says CEO Sandra Stenderup. She took the wheel on 1 May 2012,
4 good reasons to go to CPH kids
Pre-register on www.cphkids.com
succeeding founder Lone Holm, who will
• CPH kids represents the most ambitious
before the 6th of August 2012.
be watching from the sidelines as a consul-
Scandinavian brands in the sector of
tant.
children’s fashion and accessories
- We expect that the outcome will be a more
compressed and dynamic fair experience
and in that way create an even better trading platform for buyers and exhibitors,
says Sandra Stenderup.
The concept of CPH kids
CPH kids is a fashion fair for children’s
clothing and accessories, an idea that arose
CPH kids is located at TAP1 in the Carlsberg
District, a new suburb that is an extension
of Vesterbro where Carlsberg was brewing
their world-famous beer for 160 years.
among some of the most ambitious Danish
brands who wanted a pioneering spirit, an
openness and a creativity in the Danish
children’s fashion scene. CPH kids aims to
ful il this wish.
From the very beginning in February 2010,
it has been the fair’s ambition to break
down boundaries and to promote openmindedness and unique inspiration for all
parties involved.
_124
125_
Tusind og en ting til småfolk
Thousand and one thing
for small children
The Småfolk brand is known for its recognizable
print and its colourful children’s wear.
Over time, the assortment has grown signiϔicantly to include an entire world of products for children’s rooms, the changing table, and a trip to
the beach.
At CPH kids, Småfolk’s stand is divided into two
inspiring rooms – one for boys and one for girls.
_126
For more information, visit www.smafolk.dk or www.facebook.com/smafolksbutikker
20.000 facebook-fans
Småfolk is one of the fashion companies
Stand som børneværelser
Småfolk er en af de modevirksomheder,
that actively use the social media face-
Småfolks univers og nye kollektion vises
der anvender det sociale medie facebook
book.
på CPH kids i Tap 1 under modeugen. De
aktivt.
On facebook, Småfolk has over 20,000 fans
besøgende skal kigge efter en kvadratisk
På facebook har Småfolk over 20.000 fans,
that actively give feedback and come up
messestand, som fører ind til to børnevæ-
der aktivt giver feedback og ikke mindst
with new ideas for new products. In fact,
relser – ét til pigen og ét til drengen. Hvert
ideer til nye produkter. Faktisk spørger
Småfolk frequently ask their facebook
værelse er opbygget som en farvestrålende
Æbleprintet er det mest kendte
The apple print is synonymous with the
Småfolk jævnligt deres venner på FB om
friends for suggestions for new products.
og kreativ Småfolks-verden, som kan in-
i Småfolk-designet, men kollektionen
Småfolk style, but the collection also al-
forslag til nye produkter. Blandt de mange
Among the many creative suggestions, the
spirere indkøberne til sortimentssammen-
tæller også altid børnevenlige moti-
ways includes child-friendly animal, car
kreative forslag vælger børnetøjs irmaet til
company selects one idea each season and
sætning og give ideer til butiksindretning.
ver med dyr, biler, blomster osv. Ikon-
and lower motifs etc. The icon prints are
hver sæson en idé ud, som sættes i produk-
puts that into production.
– Vi tager selvfølgelig også billeder af stan-
printene er målrettet piger og drenge
aimed at girls and boys age 11-12. Some
tion. Det seneste produkt, der er opstået via
The latest product that has emerged via
den og deler på facebook for på den måde
op til 11-12 års alderen. Fra tiden om-
children wish for a different graphical ex-
facebook, er en puslehynde. Den supplerer
facebook is a nursing cushion that is now
at give inspiration til forældre, der skal ind-
kring skolestart ønsker nogle børn
pression when starting school. Småfolk has
nu Småfolk-universet, der i forvejen består
a part of the Småfolk-universe, which al-
rette deres børns værelser… At være venner
et anderledes gra isk udtryk, og det
met this wish with the release of new de-
af blandt andet skoletasker, børnehave-
ready consists of schoolbags, bags for chil-
går jo begge veje, tilføjer Tana Kretzschmer
behov har Småfolk imødekommet
signs and styles aimed at children up to age
tasker, ammepuder, gummistøvler, hage-
dren in day care, breastfeeding pillows,
designer og indehaver af Småfolk
gennem nye designs og styles mål-
12. Here, simple stripes and raw graphics
smække, vaskeklude, sengetøj til babyer,
wellingtons, bibs, facecloths, linen for ba-
rettet børn op til 12 år. Her er det
are used to attract the children’s attention.
børn og voksne – nu også med mulighed for
bies, children and adults – now with extra
Stand decorated as a child’s room
blandt andet enkle striber og en
In the fashion week, Småfolk launches an
ekstra længde på dynebetrækket - sovepo-
lengthy duvet covers – sleeping bags, hats
The world of Småfolk is displayed at CPH
mere enkel rå gra ik, der anvendes
expansion of the leisure line, and here the
ser, huer og handsker, benvarmere, morgen-
and gloves, leg warmers, robes, lip- lops,
kids in Tap 1 during the fashion week. The
til at fange børnenes opmærksom-
company is expecting great sales from the
kåber, klipklappere, halskæder, forklæder,
necklaces, aprons, posters with cute chil-
visitors will meet a square fair stand which
hed og matche deres smag.
popular one-piece suit and the new short
plakater med søde børnemotiver, badetøj
dren motifs, swimwear with UV-protec-
leads into two children’s rooms – one for
Til modeugen lancerer Småfolk
leg pants suit. The grey colour, which is a
med UV-beskyttelse, samt strandtasker
tion, as well as beach bags with two bot-
girls and one for boys. Each room is con-
en udvidelse af fritidslinjen, og
relatively new addition to the Småfolk col-
med dobbeltbund, så det våde svømmetøj
tom layers, so the wet swimming clothes
structed as a richly coloured and creative
her forventer virksomheden især
our palette, is one of the essential colours in
ikke kommer i karambolage med madpak-
do not ruin the packed launch, the reading
Småfolk universe, which can inspire buyers
stort salg af den populære hel-
the sporty range mixed with the fresh and
ken, læsestoffet og det tørre skiftetøj.
matters, and the dry spare clothes.
and give new ideas for shop design.
dragt samt en ny buksedragt med
joyful colours that de ine Småfolk.
- De mange accessories er blevet vildt po-
- The many accessories have become ex-
- Naturally, we take photos of the stand and
korte ben. Den grå farve, som er
pulære, siger Pernille Olsen, der er salgs-
tremely popular, says Pernille Olsen, who
share them on facebook in order to inspire
relativt ny i Småfolk-regi, er mel-
koordinator hos Småfolk. Hun tilføjer, at de
is sales coordinator at Småfolk. She also
parents when decorating their children’s
lem de vigtige farver i den sporty
mange forskellige items fra Småfolk giver
notes that the many different items from
rooms. After all, being friends is a two-way
serie, sat sammen med de friske
detailhandleren gode muligheder for at
Småfolk give the retailer plenty of chances
arrangement, says Tana Kretzschmer, de-
glade farver Småfolk er kendt for.
skabe plussalg.
for making additional sales.
signer and owner of Småfolk.
127_
When?
9-11 August 2012
Opening hours
Thursday 9am-7pm
Friday 10am-7pm
Saturday 10am-5pm
Where?
Forum
Julius Thomsens Plads 1
1925 Frederiksberg C
Organiser
Gregersen Communication
Website
www.gallery.dk
Foto fra Johanna Pihl, som holder
show fredag kl. 16 på Galleryshowscenen.
Til august vil der være 15 designershows på Gallerys scene, og dermed
runder messen 120 shows siden
starten for seks år siden
Gallery
129_