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www.veronavpp.eu
akademiaurody@vpp.pl
How do women do their make-up?
93% of women do their make-up
every day
80% of women do not know
how to select foundation
90% of women do not use blusher
34% of women do not use mascara
60% of women use browns and beiges
in their make-up
www.veronavpp.eu
akademiaurody@vpp.pl
... because we love beauty
What do we need make-up for?
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We are egoistic – we do it for ourselves
To improve our mood
To add some self-confidence
To be more attractive
To express ourselves
For the people around us
To look younger
To cover our flaws
To emphasize our beauty
For aesthetic reasons
We want to be complimented
Work requirement
To attract men
For other women
www.veronavpp.eu
akademiaurody@vpp.pl
... because we love beauty
What
Academy of Beauty Verona Products Professional really is?
Beauty Academy Verona Products Professional is a multi-layer project, which
includes certified, cyclical, theoretic-practical meetings
held by qualified
trainers in make-up and stylisation. The project is addressed to the in-store
personnel of our key Business Partners.
Our
strategic
objective
is
to
educate
experts,
for
which
professional
counselling, supported by extensive knowledge of the cosmetics, will be come a
passion, which will undoubtedly have a visible impact on the developnent of your
business.
www.veronavpp.eu
akademiaurody@vpp.pl
... because we love beauty
What will be the topics of our meetings?
www.veronavpp.eu
akademiaurody@vpp.pl
... because we love beauty
Topics
MEETING I
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Verona Products Professional – our philosophy
Academy of Beauty Verona Products Professional
– project (origins and objectives)
What is make-up?
Characteristics of a make-up artist
OHS principles, workplace
Working with the Consumer
Icons of style through the ages
Trends in modern make-up and manicure
Colour division
Colour analysis – exercises using
scarves – INGRID brand offers
www.veronavpp.eu
akademiaurody@vpp.pl
... because we love beauty
Topics
MEETING II
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Skin structure
Types of skin
Make-up removal
Make-up step by step
Overview of color cosmetics
and accessories by Verona Products Professional
Make-up principles
Manicure and make-up exercises
with the help of color analysis
www.veronavpp.eu
akademiaurody@vpp.pl
... because we love beauty
Topics
MEETING III
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Eyebrow shaping – using Henna PROseries Cream
Hair structure and types
Hair and scalp problems – how to treat them
Truths and myths about hair-dyeing
Effective hair care and professional hair-dyeing
The latest trends
Evening make-up principles – exercises
www.veronavpp.eu
akademiaurody@vpp.pl
... because we love beauty
Topics
MEETING IV
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Skin defects – how to fight them?
Selecting proper skin and body care
Skin ageing and types of wrinkles
The art of perfumes
Types of fragrances
Fragrance selection and temperament
Fragrance exercises
www.veronavpp.eu
akademiaurody@vpp.pl
... because we love beauty
Topics
MEETING V
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First impressions
The principles of style and clothing
Body types and selection of clothes
What should be avoided in terms of appearance?
Efficient customer service
Types of customers
Sales and communication techniques
Mock-ups and exercises
www.veronavpp.eu
akademiaurody@vpp.pl
... because we love beauty
Topics
MEETING VI
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Style make-up, make-up for photography – PRACTICAL EXAM
Mistakes in make-up, styling and customer service
Summary
THEORETICAL EXAM
Preparing to the session
Photo session
www.veronavpp.eu
akademiaurody@vpp.pl
... because we love beauty
I LEVEL CERTIFICATE
Cosmetics consultant
has rudimentary theoretic and practical knowledge of
make-up and professional knowledge about color
cosmetics, skincare and body care products, hair-dyeing
and fragrances
II LEVEL CERTIFICATE
Customer advisor
a professional in communication and customer service,
including sales techniques
III LEVEL CERTIFICATE
Make-up artist
an expert, for whom professional counselling supported by
extensive cosmetics knowledge is a passion
www.veronavpp.eu
akademiaurody@vpp.pl
... because we love beauty
Trainers
Aneta Błaszczak
Make-up and style trainer. Make-up
artist with 12 years of experience.
Teacher. University lecturer at the
Faculty of Cosmetology. Creator of the
MAKEUPLACE Make-up Academy. She
used to work for such companies as:
Dior, Gosh. She works at photo sessions,
beauty queen contests, co-creates a
radio programme called "no make-up".
Privately she is addicted to eye cream
and red lipstick and a total chatterbox.
www.veronavpp.eu
akademiaurody@vpp.pl
... because we love beauty
Trainers
Kasjana Serafin
Make-up artist and trainer with a few years
of experience. She used to work with
leading cosmetics brands. At the moment
she is holding classes in make-up at
cosmetics schools and other training
institutions. Graduate of the Beauty Art
school. She works at fashion shows and
photo sessions. For a few years she has
worked to ensure make-up base for the
Miss Poland Contest.
www.veronavpp.eu
akademiaurody@vpp.pl
... because we love beauty
Trainers
Agata Sawicka
Make-up artist, trainer of make-up and
styling with a few years of experience.
Coach.
She conducts training courses in make-up
and image courses for companies and
individuals. She works at fashion shows,
photo sessions and creating fashion
catalogues.
She
worked
on
the
appearance of the finalists of the Miss
Poland and Teenage Miss Poland contests.
As a coach she tries to help women find
their way to fulfil their dreams.
After work, she loves her garden, long
walks and cycling.
www.veronavpp.eu
akademiaurody@vpp.pl
... because we love beauty
For everyone...
1. Academy of Beauty Verona Products Professional File
2. Materials/knowledge base
3. A set of Verona Products Professional cosmetics
4. Beauty Academy bag
5. Photographs from the photo session
... and most of all professional KNOWLEDGE
and necessary PRACTICE...
www.veronavpp.eu
akademiaurody@vpp.pl
... because we love beauty
Why should you join the project
Academy of Beauty Verona Products Professional?
In today's world, where the shelves are full of different products, competitors
prepares detailed strategies to develop their business and the customers have more
and more extensive knowledge and higher and higher expectations, it is difficult
to sell products effectively. Without professional knowledge, it is impossible to
provide the counselling the customers need.
We are going to change that!
www.veronavpp.eu
akademiaurody@vpp.pl
... because we love beauty
Why should you join the project
Academy of Beauty Verona Products Professional?
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We will provide professional knowledge about the common and professional
products
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We will teach you the principles of make-up and let you in on some secrets of
make-up and styling
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We will present the latest trends on the cosmetics market
We will deliver effective sales arguments and necessary principles of professional
customer service
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We will help you gain returning customers
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We will educate an expert and a professional advisor
We will increase the prestige of the sales point and ensure that you will stand out
among the competitors
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We will expand your sales basket, increasing your sales!
www.veronavpp.eu
akademiaurody@vpp.pl
... because we love beauty
Benefits for your store
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The store gains an expert
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The customers gain a professional advisor
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Standing out among the competitors
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Gaining new clients
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Growing sales
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Growing prestige
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Growing loyalty
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Customer relations
www.veronavpp.eu
akademiaurody@vpp.pl
... because we love beauty
Make-up shows
Another level of the Academy of Beauty
includes professional make-up shows, which
are extremely popular. During these shows,
our make-up artists select products for the
customers that are good for them,
help
them choose products that match their skin
type and colour analysis type.
Such shows follow the professional make-up
procedure of Verona Products Professinoal.
www.veronavpp.eu
akademiaurody@vpp.pl
... because we love beauty
Make-up Emergency Services
The third level includes on-line contact with the
customer – a campaign held weekly at the VPP
FanPage
under
the
motto
Make-up
Emergency Services. The emergency services
are held regularly every Monday by our trainer.
She responds to questions from the Internet
users, advises on products and talks about
make-up tricks. Various competitions are also
held during that time.
www.veronavpp.eu
akademiaurody@vpp.pl
... because we love beauty
Public Relations Support
Academy of Beauty Verona Products Professional is supported by the media e.g.
in the professional and commercial magazines, at websites and during events.
Our new website, www.veronavpp.eu has a special Academy of Beauty
zone, which will host e.g. e-learning materials about make-up.
This project will be extensively developed at the 2BC level.
www.veronavpp.eu
akademiaurody@vpp.pl
... because we love beauty
Something unique...
We provide the necessary knowledge to increase the personnel's competences and
to develop your business. We do all this to make our women even more
beautiful and to teach each and every one of them how to do professional makeup.
We give tools in the form of the Academy of Beauty Verona Products
Professional
www.veronavpp.eu
akademiaurody@vpp.pl
... because we love beauty
Thank you for your attention
and see you!
Any questions?
Drop us a line!
akademiaurody@vpp.pl
www.veronavpp.eu
... because we love beauty