1. sports
2. horses

Southern Equine Expo
Vendor Information
February 20-22, 2015
Tennessee Miller Coliseum
Murfreesboro, Tennessee
Sponsor and Vendor
Information
Photo by Emily Peak, www.emilypeak.com
Managed by:
Peak Equine Productions, LLC.
Owned by: Southern Horse Bonanza, LLC.
Why Choose the Southern Equine Expo
History. We built our reputation by providing the highest quality
clinics presented by nationally known horsemen, educational seminars,
and hands-on demonstrations. Southern Equine Expo is dedicated to
improving the care of horses through education of their owners.
Horsemen and women from all backgrounds received relevant
information each day of the three day expo. Attendees also enjoyed
shopping from a wide variety of vendors.
We Are Growing. Over the past two years, the Southern Equine
Expo (SEE) invested considerable resources into building our brand.
SEE increased 79% in total ticket sales in 2014. This growth reflects a
greater financial commitment to expand our multimedia advertising
campaign including regional and
79% Total Ticket
national radio, print and social
Sales Growth
media.
Our Reach. Horse enthusiasts from Alabama, Arkansas, Georgia,
Indiana, Kentucky, Missouri, Mississippi, New York, South Carolina,
Texas, West Virginia and Tennessee attended. This growth reflects a
greater financial commitment to expand our multimedia advertising
campaign including regional and national radio, print and social media.
2013
2014
Market Exposure. Radio: Over 200 radio advertising spots reached
close to a half a million listeners in the Tennessee, Southern Kentucky,
Northern Alabama and Georgia. In addition, we were heard by over
100,000 listeners world wide during a 6 week advertising campaign on
Horses in the Morning web-radio.
Social Media: Over 2,100 Facebook likes. Facebook advertisements reached a targeted
170,000 people interested in horses, live in the Southeast, and purchase equine related
products and supplies.
Print Media: Advertising in print media was distributed in over 200,000 copies of free
equine publications. As a sponsor, your company name/logo will be printed on the SEE web site and you will
receive corporate recognition in dozens of print media ads and flyers, posters, and direct mail pieces. Sponsors
also enjoy special “perks” at the event. Finally, your company will leave a lasting impression on thousands of
horse people beyond the end of the Southern Equine Expo.
Moving Forward. We strive to provide a quality product for our consumers. This year’s clinician line up
include headliners:
Dan James, continues to push the limits of horsemanship and entertainment
with eye-opening clinics and exhilarating performances. Dan enjoys helping
enthusiasts expand their knowledge and understand for the Love of the Horse.
Stephanie Lynn is an AQHA Professional Horseman, horse
trainer, coach, author and judge. Stephanie Lynn helps
riders of all levels through clinics, lessons and most recently
the Good Rider Series, an instructional book series with tips
and exercises for riders of all levels.
Mark Russell is the consummate horseman. Mark has worked in various
disciplines each leading him to believe that Classical Dressage benefited all
horses.
Additional clinicians are continually being added to our roster. Returning this year will be the
lecture and demonstrations, enhanced vendor experience, and competitions including the first
SEE Colt Starting competition.
Today. There are many ways to partner with Southern Equine Expo (SEE) to promote your company or
business to a targeted audience and be part of this exciting event. As a vendor, you will have ample exposure
to the attendees. Extended breaks will drive attendees to the vendor area to shop and explore all of the
products available. Print ads in the show program are available to all companies, farms or individuals. The
program will be distributed free to all adult attendees. Published on high quality gloss paper, the program will
serve as an excellent source book for the attendees. Prices are listed below:
Deadline For Program 1-31-2015
Ad Specs, Vector, PDF, JPEG, TIFF
Full Page Width 7.37 in. Length 9.25 in.
1/2 Page Width 7.37 in. Length 4.59 in.
1/4 Page Width 3.66 in. Length 4.59 in.
1/8 Page Width 3.66 in. Length 2.28 in.
Black & White
$290.00
$175.00
$120.00
$65.00
Process Color
$350.00
$220.00
$165.00
$100.00
Back Cover: $500 (reserved for title sponsor. Check for availability)
Inside Front Cover: $400.00
Inside Back Cover: $400.00
Centerfold: $635.00 (equivalent of two color pages)
To take full advantage of the marketing opportunities available in the month’s
leading up to and during the event, we offer several sponsorship level for your
consideration. All sponsorship dollars go directly into advertising exposure and
financial support of SEE’s educational programs. The advantage of being a part
of SEE will extend beyond the last day of the event as horse enthusiasts will have
favorable impression of your company’s key role in providing them what they
wanted most: a quality experience centered on their love of the horse.
We welcome your involvement.
Vendor Layout
Product Placement: West side Prime vendor booths are reserved first for sponsors and
clinicians. Prime booth space rates are $450 for 10’x10’ spaces. East side 10’x10’ vendor
locations are $350. Discounted rates for each additional 10’x10’ spaces and oversized
booths are available.
Booth sizes available:
73 10x10 Total booth locations
2 10x14 Prime locations
1 16x20 Prime location
1 10x18 South side location
5 10x20 South side location
*map not drawn to scale
Farm and Breeds Barn (2
rows)
Additional vendor space
available outside located
by exhibit area
Outside Vendor Area
Round Pen Arena
Main Arena and
Vendor Contract
Company Information
Company Name:
Contact Name:
Phone #:
Cell #:
Fax#:
Email:
Website:
Mailing Address:
City:
State:
Products/Services (please select the category(ies) that best describes the products marketed from your booth)
Associations/Breed
Barns/Fencing/ Ranch Products
Books/Magazines/Media/Software
Clinician
Clothing/Boots/Hats/Leather
Education
Feed/Supplements/Organic Products
Health care/Grooming
Home Products/Art/Décor/Gifts
Horse Tack
Horse Trailers
Insurance/Legal
Jewelry
Other
Pet Products
Ranch/Training
Real Estate/Recreation
Rescue/ non-profit Groups
Toys/Children
Tractors/Vehicles
Trail Riding/Endurance Products
Veterinary medicine /Dentistry/Therapy
Exhibit Space Request
Prime Exhibit Space 10' x 10 ' (includes (2) exhibitor passes)
Quantity
Price
Additional 10' x 10' booth after 1st Booth purchase
Non-Profit Organization (EAAT, Educational, Rescue)
Outside Vendor space (allowed 1 electrical hook-up)
A minimum of 25% of the total booth rental must accompany this
agreement. Remaining balance will be due by February 19, 2015
before booth may be set-up
Name on the front of the card:
Total
x $450= $
Additional Prime 10' x 10' booth after 1st Booth
Exhibit Space 10' x 10 ' (includes (2) exhibitor passes)
Method of Payment:
Zip:
x $350=
x $350=
x $250=
x $300=
x $450=
Total
Amount Enclosed
Balance (Due by 2/13/2014)
$
$
$
$
$
$
$
Payment
Check Enclosed (make payable to SEE)
Visa
Master Card
x
Exp Date:
Card #:
Billing Address of Card Holder (if different than above):
City:
State:
Zip:
Security Code:
Authorized Signature:
Agreement
We hereby acknowledge that we have read and understand the Exhibitors Rules and Regulations for the Trade Show. No agreements or
understandings not contained in this contract or the Exhibitor Rules and Regulations will be binding upon the parties unless such
agreement is in writting will be binding upon the parties unless such agreement is in writing and signed by an authorized representative
of Southern Equine Expo.
EXHIBITOR SIGNATURE:
DATE:
Submit
Make Sure:
Contract has been signed and dated
Rules and Regulations have been read
Non-refundable Deposit payment of 25% is enclosed
Proof of insurance enclosed or policy have applied for
coverage (must provide prior to set-up)
For more information contact:
Peak Equine Productions, LLC 615-962-3655
Mail application to:
Southern Equine Expo
P.O. Box 10636
Murfreesboro, TN 37129
Exhibitor Rules and Regulations
Rules and regulations governing the show have been briefly written to advise exhibitors of their privileges, restrictions and requirements. Any changes to the rules and regulations must be made prior to the
opening of the show. Southern Equine Expo will be referred to as “SEE” in the following.
1.
BOOTH ASSIGNMENT- Stall/ booth space will be assigned and given priority according to the date on which the application and payment is received and will be assigned at the discretion of the show management. Exhibitor agrees to accept
the booth or stall space assigned and further agrees to accept reassignment to create a more effective SEE or for safety
purposes. Subletting of stall/booth space is prohibited. Two or more firms may not exhibit in a single space unless approved by show management.
2.
RIGHT TO REFUSE- Show management reserves the right to reject any applicant for space at any time, and reserves the
right to regain possession of any space by refunding to the applicant or exhibitor the amount paid for the space. SEE reserves the right to limit the number of exhibitors due to limited space or type of product.
3.
BOOTH DETAIL- Display booths are 10 feet x 10 feet. Ample electrical outlets are available for vendors. All electrical
extension cords must be 3-wire with ground. Tables, chairs carpet, or other booth furnishing are NOT included with any
booth, but may be supplied by the exhibitor or ordered prior to the show through the show management 30 days prior to
the show. Order forms for furniture and accessory rental can be found online or will be emailed directly to you. Please
complete the appropriate forms and mail them to Southern Equine Expo, P.O Box 10636, Murfreesboro, TN 37129.
equineexpo@comcast.net
OFFICE- Exhibitor Office will be set up on the main concourse. Vendor packages will be available in the office on Wednesday at 12:00 p.m. (Noon CST).
4.
5.
SET UP- Booth may be set up after exhibitor has checked in with show management and within set up hours. Any specialty electricity, carpentry, wiring connections shall be installed at exhibitor’s expense. All booths must be set up by 10:00
p.m. on Thursday February 19, 2015.
6.
LABOR- All labor necessary in setting-up of removing exhibits must be supplied by exhibitor and must comply with building labor requirements.
7.
EXHIBIT STAFFING–It is required to man your booth at all times during the complete run of the show to insure additional protection of equipment and valuables. Exhibitors are requested to arrive 30 minutes prior to the show.
8.
EXHIBIT CARE- All aisles must be kept free of equipment, displays, etc. Facility janitorial services will sweep and clean
aisles and empty trash canisters. Exhibitors are responsible for keeping exhibits clean and orderly. Trash cans must be
placed in isles in order to be emptied after show hours.
9.
SECURITY- Security will be provided to patrol after the show hours. The exhibit hall must be vacated within one hour
after show closing. Exhibitors will be allowed to enter the exhibit hall upon presentation of an Exhibitor badge only.
Management is not responsible for theft or damage.
10. FOOD - Food and beverages may not be sold. If food or beverages are given away this must be approved, in writing, by
management. Exception will be with approved food service vendors.
11. LIVE ANIMALS - No pets or live animals will be permitted without written consent of management .
12. REMOVAL OF EXHIBITS - All exhibits must remain intact until 4:00 p.m. on Sunday, February 22, 2015.
13. PROMOTIONS - Where the Exhibitor offers or provides exhibition, raffles, donations, or other promotional measures that
require guests to be present at a specified location and time or any other unusual promotional plans, they must be approved , in writing, by SEE
Exhibitor Rules and Regulations
14. PHOTOGRAPHY –All video or still photography of any show exhibit and/or exhibit staff by SEE personnel become property of SEE for use in promoting the current and future events or for use of any other purpose and exhibitor hereby consents to and authorizes any such use.
15. INSURANCE - Exhibitor is required to obtain and maintain in full force and effect throughout the event the following
insurance: For Trade Show Booth: Commercial General Liability written with limits of at least the following: Each occurrence—$1,000,000; Personal & Advertising injury—$1,000,000; General Aggregate—$1,000,000; Products/Completed
Operations Aggregate—$1,000,000; Fire Damage (any one fire) - $50,000; Medical Expense (any one person) - $5,000.
Coverage shall include: premises/operations, contingent liability for subcontractors, products/completed operations,
personal injury, and contractual liability to insure the indemnification (hold-harmless) clauses contained in this contract. A Certificate of Insurance for the exhibitor showing policy numbers, limits of liability and coverage, and expiration
dates must be received by the Show Management prior to the show or stall/booth fees are subject to forfeiture. Insurance shall be made out to Southern Equine Expo at the Tennessee Miller Coliseum, 304 W. Thompson Lane, Murfreesboro, TN 37130.
16. TERMINATION - If exhibitors fail to make payment required by the contract in a timely manner, SEE may terminate that
contract and exhibitor’s participation in the event without further notice and without obligation to refund monies previously paid. SEE is expressly authorized, but has no obligation, to occupy or dispose of any space vacated or made available by reason of action taken under this paragraph in such a manner, as it may deem best, and without releasing exhibitor from any liability there under. SEE may also terminate the contract without any obligation on SEE’s part to refund
any payments previously made and without releasing exhibitor from any liability arising as a result of or in connection
with such breach. If SEE removes or restricts an exhibit which SEE considers to be objectionable or inappropriate, no
refunds will be due to Exhibitor. Notwithstanding the foregoing, if SEE cancels the event due to circumstances beyond
the reasonable control of SEE (such as acts of God, acts of war, governmental emergency, labor strike, or unavailability of
Exhibit Facility), SEE shall refund to each exhibitor its exhibit space rental payment previously paid, minus a share of
costs and expenses incurred, in full satisfaction of all liabilities of organizer to exhibitor.
17. CANCELLATION - A WRITTEN notice of cancellation is required, by certified mail, and a cancellation fee of 25% of reserved booth space rental will be charged. Exhibitor is responsible for full payment of booth space contract if not canceled in writing by February 1, 2015. NO REFUND OR CREDITS.
18. NON-GUARANTEE - SEE makes no representations or warranties regarding the number of persons who will attend the
show. Exhibitor understands that neither SEE nor its agents or representatives guarantees attendance at SEE nor any
financial gain to any exhibitor participating in the show. Each exhibitor also understands that tickets to the show will be
sold exclusively by SEE and the exhibitor is not entitled to any proceeds from ticket or concession sales.
19. COMPLIANCE WITH LAWS AND REGULATIONS - Exhibitor shall abide by and observe all federal, state, and local laws,
codes ordinances, rules and regulations and all rules and regulations of the Exhibit Facility (including any union labor
rules). All decorative materials used in displays must meet the flame proofing regulations of the Fire Department.
20. COLLECTION - If suit is instituted to collect past due amounts, Exhibitor agrees to pay actual costs and expenses of collection in addition to court costs and reasonable attorney fees and interest at the maximum prevailing rate. If credit
card payment is denied or a check is returned for insufficient funds, there will be a $35 fee imposed and payment must
be made with cash, cashier’s check or money order within 7 days.
21. ENFORCEABILITY –In any term of provision of this agreement is determined to be void or unenforceable, the remainder of this agreement shall remain enforceable and in effect, as if that void or unenforceable provision was not included.
Summary
Southern Equine Expo
February 20-22, 2015
Tennessee Miller Coliseum
Murfreesboro, Tennessee
Important Show Information
SHOW MANAGEMENT
Peak Equine Productions, LLC.
P.O. Box 10636
Murfreesboro, TN 37129
Phone: 615-962-3655
equineexpo@comcast.net
EXHIBITOR MOVE IN:
Wednesday, February 18: 12:00 p.m.-6:00 p.m.
Thursday, February 19: 9:00 a.m.-6:00 p.m.
SHOW HOURS
Friday, February 20 12:00 pm. - 7:00 p.m.
Saturday, February 21 9:00 a.m.– 7:00 p.m.
Sunday, February 22 9:00 a.m.- 4:00 p.m.
EXHIBITOR MOVE OUT:
Sunday, February 22: 4:00 p.m.-10:00 p.m.
Monday, February 23: 7:00 a.m. –12:00 p.m.
MUST BE OUT BY MONDAY at 12:00 p.m.
SHOW LOCATION
Tennessee Miller Coliseum
304 W. Thompson Lane
Murfreesboro, TN 37129
Phone:
615-494-8961
Fax:
615-494-8962
Please send completed form to: Southern Equine Expo
P.O. Box 10636, Murfreesboro, TN 37129
For questions contact Patrick Kayser 615-962-3655 or email equineexpo@comcast.net