1. No category

*R egi st er free onl i ne t oday to avo i d t he $20 onsi te c o ver c harge. www.yourbusi nessexpo .c o m . au
02
MESSAGE
from the CEO
GOALS &
MINDSET
Zeeshan Pasha - CEO, Nifnex
page 05
Linkedin:
http://au.linkedin.com/in/zeeshanpasha
Twitter:
https://twitter.com/zeeshanpasha
As the Small Business Development
Corporation article in this edition
suggests, small businesses are showing
more confidence & have plans to grow.
That's exactly what I have been finding
as I interact with businesses all over
Perth.
I must thank all our supporters, well
wishers, advertisers and my team
including our Writers' Club for
assisting us in our journey to take out
the Small Business of the Year at the
Central Eastern Business Awards last
month.
We had an exceptionally successful
speed business networking event in
August, City of Perth with massive
support from the business community.
Our sponsors, Telstra Business Centre
Morley, Department of Industry Business (formerly AusIndustry),
MBE & Ze Photography (Along with
Coocoo Productions) made this event
possible.
Thank you to The Lord Mayor Lisa
Scaffidi for her presence and inspiring
speech. Our MCs' Alida Cubbage,
Sylvia Marina, Melinda Brennan &
Elicia Petit did an outstanding job
keeping the event flowing. My team
Elaine Goh, Lauren Bettridge, Radha
C O N TA C T
16 SEP – 15 OCT 2014
Read online www.nifnexreview.com.au
Deepchand, Leela G & Jeeva were
exceptional.
Special mention to Roisin & her team
from Alpha Models, Neil Forbes from
Black Pearl Oyster Shucking &
Wilfred Raphael from Xpresso Delight
who kept the attendees caffeinated and
enthusiastic.
This edition has four very interesting
panel discussion summaries with
videos available through QR code and
all four are extremely relevant to the
current state of the market.
The next few weeks have some
exceptional events lined up in Perth
which in my opinion every small
business owner and aspiring business
owners should attend. Fire Walking,
Your Business Expo, John Assaraf is in
town, Multicultural Expo, Belmont
Awards, Stirling Business Association
Awards, Malaga & Districts Business
Association (MDBA) Awards and not
to mention our own Panel discussions
on the 3rd Oct emphasizing the fact
that it's time to make it happen with
only 3 months left to Christmas.
Can I please request you to send me
any feedback you have about this
edition as we constantly look at
meeting your needs & expectations.
Advertising Enquiries and Media Relations
Email: nifnex@nifnex.com.au
Tel: 1300 643 639
Alicia Menkveld
Hament Chavda
Brett Patten
Chee Wong
Douglas Lim
Dominique Engelter
Rueben Taylor
Diann Bates
Jamie Vine
Rajab Karume
Sue Findlay
TECHNOLOGY &
PRODUCTIVITY
page 07
SLOGANS &
INTELLECTUAL
PROPERTY
page 11
CROWDFUNDING
& INVESTORS
page 13
Address: 45 St Georges Tce, Perth WA 6000
Postal Address: PO Box 1186
Technology Park, Bentley DC, WA 6983
Distribution: Monthly editions are distributed to 150 locations around Perth business suburbs. Cafes,
Business Centres, Office Lobbies, business associations etc. Online: This edition is also emailed to the
entire database and available on social media. Estimated Online and print Readership of over 44,000.
Disclaimer:
All articles, advertising, contributions and material supplied to Nifnex are opinions of the advertiser,
contributor and author of the article/material. No responsibility is taken by Nifnex. Opinions published
are not necessarily those of the editor.
Congratulations to Zeeshan Pasha and his team
at NIFNEX, winners of the Central Eastern
Business Association 2014 Small Business of
the Year.
business world were recognised, I am
particularly pleased that NIFNEX has taken
out the prestigious 2014 CEBA Small Business
of the Year award.
As one of 6 category winners (Best Marketing
Initiative ), NIFNEX emerged the big winner,
edging out the other five contenders. In the
presence of the Minister for Small Business,
and 140 guests, Zeeshan accepted the award
and spoke of his passion for the business and
the drivers of its success.
Greg Pound
On a night when the high achievers of our
Conrad Francis
CEBA President
Please visit www.ceba.com.au for future
events and networking opportunities.
16 SEP – 15 OCT 2014
When looking at the
homegrown success of small
and medium businesses in
WA, it is hard to ignore the
human story behind each
journey. WA retail icon Rick
Hart credits his employees
and a loyal customer base for
the success of his brand
today; Laila Gampfer's
award winning business
Rawsome was born out of
the frustration from the
limited gluten-free treats
there were on the market; the
Why is it that so many new
business owners fail and
have to close their business?
Many people think it's a lack
of money, intelligence or
knowledge, and although
those are important factors in
growing a business, they are
secondary factors. The real
cause of most business
failures fall into one of two
categories, fear and lack of
persistence.
When someone is afraid they
might fail, their fear circuits
shut down the motivational
centres in their brain which
causes them to procrastinate
and in many cases freeze into
doing menial tasks versus the
highly important tasks. This
causes them to be less than
optimally productive and they
end up running out of time,
www.nifnexreview.com.au
40Under40 rising star Dr Marcus
Tan wears the hat of a medical
director and a seasoned
entrepreneur in the tech start-up
eco-system. The pool of talent in
WA is enormous, contributing to
the growing economy of the
State with their skills,
backgrounds and ideas.
engaging investors, delivering a
business plan, hiring talents,
complying with legal
requirements, keeping abreast
with technology innovation and
market trends, executing
marketing strategy, building a
franchise-ready business and
maintaining a work-life balance
are just a few business
The journey of developing and imperatives to keep SME owners
managing a business can be busy 24/7.
personal, rewarding and
daunting at the same time. Business Insights Australia
Creating a business concept, (BIA) has partnered with Telstra
hope and money to get their
business growing as fast and as big
as possible.
Why is clarity and focus so
critical in growing a business?
Our brains have their own GPS
system that helps us find exactly
what we are looking for. The
clearer we are, the easier it is for
our brain to help us locate and stay
focused on what we want and
need. Many business owners don't
lack passion. They lack the ability
to stay focused on the highest
income or highest impact
producing activities and waste
enormous amounts of time doing
the wrong things.
Business owners must practice the
art of being mindful, centred and
focused on the critical things that
MUST be done, versus the trivial
things that need to be done. This
one skill requires practice and
constant effort until it becomes a
habit. The most successful
business owners aren't the
smartest. They are the most aware
of what they should be doing and
then doing it.
What do habits have to do with
growing a successful business?
Every adult has developed habits
of thought, emotions and
behaviours. Some are positive and
constructive, some are not. The
most successful entrepreneurs
have somehow developed the
right combination of these that
allows them to think and act
unconsciously in ways that are
very successful. The great news is
that we now understand the
neuroscience and anatomy of
habit creation and habit
elimination.
One of the most important aspects
in an effort to gather influential
business leaders to share their
success stories, current thinking
and the next big thing with WA's
SME owners. Telstra Your
Business Expo will feature a twoday exhibition and seminar
helping attendees to improve,
grow and develop their businesses.
Keynote speakers David Eaton
(Small Business Commissioner),
Rick Hart (Kitchen HQ), Laila
Gampfer (Rawsome), Dr Marcus
Tan (HealthEngine), Paul Heatley
to creating a new positive habit is
to choose one habit that you know
will help you grow your business
faster, like doing 10 sales calls a
day. Then start slow by doing only
2 a day for 2 weeks, then 3 a day
for 3 weeks and so forth. By
starting slow and building the
habit, the new pattern becomes
engrained in your brain and
automatic. Then you can add more
time or frequency to it. The key is
to be consistent in creating the
automatic internal pattern that is
sustainable.
Is there a magic formula to
growing a successful business?
I'm not sure it's a magic formula,
but there is a formula just like
there is a recipe to baking a cake.
First you have to have the right
attitude and mindset. Next you
must have the beliefs that you can
achieve it and that you are willing
03
(The Wealth Designer), David
Coventry (Telstra) and other SME
champions from major
organisations in WA will share
their insights on the seminar stage.
This event will take place on
October 16 & 17 at the Perth
Convention and Exhibition
Centre. Register free online today
to avoid the $20 onsite cover
charge. For more information and
to register online now, visit
http://www.yourbusinessexpo.com.au
to do whatever it takes to make it
happen. You have to be extremely
resourceful and learn the right
blend of strategies (what to do)
and tactics (how specifically) and
then you must take inspired action
daily. You must also learn to focus
on your strengths and find help to
get the things done that you should
not or cannot do.
Being ready for the emotional
roller coaster ride requires
learning how to master your
emotions. Fears, doubt, anger,
embarrassment, shame,
uncertainty and a lack of
confidence will show up at times.
You must learn how to feel all
these emotions and forge forward
no matter what.
John is a serial entrepreneur, brain researcher, and CEO of PraxisNow, a brain-research company that creates some of the most powerful evidence-based brain retraining tools and programs in
the world. Thousands of companies, entrepreneurs and individuals worldwide are currently using PraxisNow programs to develop unstoppable confidence, certainty, and the personal power
needed for achieving their goals and vision.
In the last 25 years, John has grown 5 multi-million dollar companies in real estate, Internet software, brain research and life and business
coaching and consulting. He's the author of 2 New York Times best-selling books, 'Having It All' and 'The Answer'. John has appeared on major TV programs such Larry King Live,
Anderson Cooper 360 and The Ellen Degeneres Show, and was featured in the blockbuster movie and book “The Secret” and in the special documentary “Quest for Success” with the Dali
Lama and Sir Richard Branson. Today, John researches, writes and presents extensively around the world on the neuroscience of success and achieving maximum performance. To see
John LIVE in Australia in October visit www.winningthegameof.com.au/nifnex
04
16 SEP – 15 OCT 2014
Read online www.nifnexreview.com.au
Borgioli is a luxury bespoke
menswear brand (the only
one of its kind in WA),
offering hand crafted suits,
shirts, ties and footwear
using the finest quality
materials from around the
world.
Terence, congratulation!!!
Please tell us what inspired
you to start Borgioli?
The complaints from so
many that it was near enough
impossible to find top
quality clothing that fit
properly. The answer?
Bespoke (design and made
according to each individual
client's measurements)
Every new business has
challenges, what obstacles
came your way?
I encountered a lot of
obstacles along the way.
Negativity was a large one and
people's comments often raising
the issue of failure and
questioning if there was really a
market in Perth for my product.
This meant I had to remain
positive and true to my goal.
Sure there were times where I'd
question if what I was doing was
right, however perseverance
paid off. There were of course
more practical obstacles in
regards to where my product is
made (Italy, England, Spain,
New Zealand) including freight
costs and logistics, production
and delivery timelines and of
course operating in different
time zones.
What did you do to overcome
these challenges?
It was really a matter of looking
at the business and business
operations as a whole and
evaluating each obstacle, then
working out how best to mitigate
against these. Some were far
more straightforward
resolutions, however others
were matters of trial and error
(some costly, but that's part of
business).
What initially gave you an
indication of success around
the corner?
A high profile property mogul
taking an interest in me and the
brand at a very early stage and
becoming still the highest
spending client to date.
Tell us about your support
systems, inspiration source,
people who stood by you, and
what did you do to stay positive?
They often say it's lonely at the
top. I do find the entrepreneur's
path to sometimes be lonely
therefore it's a daily search for
inspiration and surrounding
yourself with like minded,
positive and driven people. I've
been very fortunate to have a
close circle of friends who are all
very successful young
entrepreneurs who stood by and
encouraged me from day one.
We share our successes together
and motivate and inspire one
another. I also looked within to
remain positive and draw
comfort from the fact that I had
achieved something against
considerable odds in a tough
market which ultimately ended
up being very well received and
has gone from strength to
strength in just over 18 months.
It is important for us
entrepreneurs to celebrate
every success, how do you
celebrate?
Everything from popping a
bottle of champagne, to crying
tears of joy.
What does success looks like to
you?
Success to me isn't about having
material possessions and a huge
bank account. To me, these are
byproducts of following your
dream and vocation in life, never
giving up and always remaining
true to your core values. Success
is quite simply being able to
spend every day doing
something you love, then
monetise it. These are pretty
simple rules to follow and so
many entrepreneurs I know, now
enjoy wealth, through first
realising the fundamentals of
success.
Where to from here?
Up, up and up! The label will be
transitioning over to offering
luxury ready-to-wear clothing,
footwear and accessories which
involves opening a luxury mens'
boutique in the CBD and
growing brand exposure from
there. This will be used as the test
case to then experience all of the
obstacles again with phase 2 of
the brand expansion, iron these
out and commence down the
path of a national brand roll out.
To f i n d o u t m o r e , v i s i t
http://borgioli.com.au/
Borgioli is the winner of Nifnex Online voting competition. For your chance to be featured in next edition,
send your nomination to louis@nifnex.com.au for one of the for below categories:
Entrepreneur Interview I Business Model I Smart Phone App Review I Product / Service Review
- References from your
business bank
- Utilities and gas companies
- Credit card companies
- Landlords
- Overseas companies
If you're a small business,
obtaining a number of
credible trade references can
go a long way to ensuring
you can acquire credit when
needed. While it may seem
cumbersome to acquire a
valid reference, it's always
handy to know you have
access to credit. A trade
reference is part credit rating
and part reference so it's
important to understand how
they work.
Times you need a trade
reference
According to Dunn &
Bradstreet, “A trade
reference is the payment
experience information
provided by a supplier on its
customer.” In other words, a
trade reference is evidence
of your past ability to pay
your bills in a timely manner.
They are extremely helpful to
your business during certain
times or events such as:
- When you're first starting
- If you want to expand your
business
- Seasonal demand for extra
stock
- Temporary downturn in your
market
- Unexpected damage or
repairs needed to your property
What a trade reference provides
Before a supplier will grant you
credit, they're likely to ask for
trade references to prove you're a
good risk. It's important you
provide references that show you
in a favourable light. Some of the
questions the supplier will want
to know include:
- How long you've had an
account
- Average outstanding balance
of your credit line
- History of late payments
- Current credit balance owed
- Repayment history
- Credit terms
- Whether you've been a
satisfactory customer
What doesn't qualify as a trade
reference
Potential creditors can be
particular about what they will
accept as a trade reference.
Businesses know certain
accounts are always given
priority and, therefore, don't
consider them a good indicator
in a risk assessment. These
creditors may include one or all
of the following:
- Future payments
- Payments to businesses that
are owned by the same people as
your business
How do you get a trade reference
If you're just starting out, it may
seem like an impossible task to
obtain a qualified trade
reference. The best way to go
about cultivating references is to
work with local companies and
start small. Even if you have
cash, put your supplies on credit
and pay your account in full
every month. Be mindful of the
due date and make sure you
never have a late payment. Over
time, you can increase the size of
your account and the number of
places you trade.
Think of a trade reference as a
seal of approval for the health of
your business. When you can
demonstrate a history of good
credit habits, you open the door
to more opportunity for your
business. In addition, it's a way
of future-proofing your cash
flow in the event of unforeseen
circumstances. Not only is a
trade reference a
recommendation about your
ability to repay debt, it's also an
indication your know how to run
a successful business.
About Blitz Credit
Management
Blitz Credit Management is
an innovative and technology
driven debt collection
agency. Formed in 2010, the
company has grown rapidly
to become one of Australia's
leading debt collection
agencies. Blitz Credit
Management provides
commercial and consumer
debt collection and credit
management services to
businesses across Australia.
For more information,
visit
www.blitzcredit.com.au or
c a l l N a t a l i e Wa l k e r ,
Managing Director, on
(08) 6140 2584.
16 SEP – 15 OCT 2014
05
www.nifnexreview.com.au
To watch the whole
video and to get
more insight into
this case study, visit
http://youtu.be/iBPEKisylEo
Conrad Francis
Alicia Menkveld
Hament Chavda
08 9301 2631
www.inspiredmoney.com.au
Inspired Money
0425 177 897
alicia@designerlifetech.com
Radical Consulting
1300262241
www.coach26.com.au
Coach 26
Small businesses face several
different challenges, and one of the
challenges we have on an ongoing
basis is 'Goal Setting'. Our panel
that discussed this topic comprises
of a Financial Planner
who is also a basketball coach
(Conrad Francis), a
Transformation Coach (Hament
Chavda), and a Courage
Ambassador (Alicia Menkveld).
believe you can accomplish it. As
an ambassador for courage and an
inspirational speaker, Alicia
shared a few vital steps needed to
build the courage to conquer your
goal.
practical exercises to
breakthrough your limiting
beliefs.
Conrad Francis; Inspired
Money
Conrad shared his own life
experience as a successful
financial planner and a basketball
coach. Conrad explained that goal
setting requires mapping out the
journey to get to the final
destination. Using processes to
guide and reflect on are necessary.
Measurable and concise goals are
important in the short-term,
Medium and long-term in terms of
business/financing and sports.
“When you look at successful
businesses and entrepreneurs and
the likes or individuals, I think
they share a lot of similar
characteristics as successful teams
and athletes. A lot of it is potential
and talent…”
Conrad added that one big thing he
utilized in both office and sports is
accountability. Write the goals and
share them as well, because people
understand what you are going
through and might help you
achieve it.
She agreed that goals have to be
specific, measurable and concise.
You must have a vision for your
business or your life. If you do not
have a goal, then you need to think
about what you want to have and
what you want to achieve by a
specific time in the near future.
The goal doesn't have to be big for
a start, begin with small goals.
Think about the goals and write
them down.
Courage is the key here, and the
vision you have for your business
and your life. Ask what you would
do if you knew you couldn't fail
and if you had money to get what
you want.
“For me, courage and commitment
is the magic force that will give
you the success that you want in
your goal setting. And it's the
courage to go for those big, hairy,
audacious goals, okay.”
Alicia agreed with Conrad that
accountability is important and
surrounding yourself with people
you trust and can share your
thoughts with is very important.
All goals are interconnected, so
you need to ask why you are there,
why you want to achieve the goal
and questions like these.
Hament Chavda; Coach26
Alicia Menkveld; Radical
Consulting
According to Alicia, it takes
courage to set a goal, accept it and
Hament specializes in High
Performance Business Culture
Transformation through personal
growth. He shared some amazing
According to him, goal
achievement needs changing your
life's setting in many ways, which
involves many steps. You need
courage to admit the goal you have
set and to overcome the element of
fear to achieve the goal you've set.
Hament shared the secrets
achieving success with goal
setting saying that:
“Have you ever lost something,
and then suddenly you are looking
for something. Then while looking
for your keys, you find your
sunglasses and then you are like
'Ah, there they are.” In the same
way, when you set your journey,
you find something else, that's the
beauty of the journey (goal
setting).”
Who you become in the pursuit of
the goal is what's important; this is
the primary objective not just
achieving the goal, that too
without suffering your
relationships, your mind and body.
Those who never take the spiritual
dimension, never truly heal.
Getting there in your pursuit brings
a holistic perspective to things
involved in the journey of goal
setting and achieving it.
You have to be firm about your
intention and ignore negative
comments along the path to your
goal. Hanging around negative
people will make you change your
mind set and then guilt comes in.
This can distract you from the
actual goal.
Send us your business challenges & we will get them addressed by an expert panel. nifnex@nifnex.com.au
Work smart - call today on 1300 235 879
or visit libertyoffices.com.au
06
16 SEP – 15 OCT 2014
Read online www.nifnexreview.com.au
all your other work and tax
documents so your business can
become paperless. The system is
cloud based so your records are
safely stored not only fulfilling
tax requirements as well as
giving you the convenience of
being able to access your
information on all your devices,
anywhere.
Most people go into business
to do something they are
skilled at and hopefully
enjoy. However, running a
business also includes
bookkeeping and tax
compliance. These are areas
people are usually not
trained in and are generally
overwhelmed with what is
necessary to comply and
who or what they should use
to give them the records they
legally need to keep.
Faced with the alternatives of
costly outsourcing or using an
accounting product that is too
complex and time consuming,
many micro business owners
delay taking control of their
record keeping. A shoebox
comes to mind. For many, this
can lead to unfriendly letters
from the Tax Department or
worse still, the downfall of
their dream business.
Hard Hat Bookkeeper has been
designed to be quick and easy
and to be used on the go. No tax
or bookkeeping training
required. It has been specifically
programmed for contractors and
sole-traders in Australia to be
able to record work related
income and expenses in line with
GST and income tax regulations.
GST figures for a Cash Basis
Business Activity Statement
(BAS) and income tax ready
reports are calculated
automatically.
It works by
1. taking a photo of a receipt,
invoice or document via the App
– filing done !
2. select from a preset category
and add a $ amount – data entry
done !
3. submit record to the website
where the reports are generated
automatically.
It also has the capability to store
The Journey:
Donna Vincent, the founder and
designer of Hard Hat
Bookkeeper has been a
bookkeeper for over 30 years
and has seen bookkeeping
disasters far too often. Believing
that technology should make the
process easier, not harder, she
worked with programmers for a
year to produce a system that
was easy enough for anyone to
use but still gave professional
comprehensive reports. Her
focus was to keep it simple,
make it mobile, get rid of the
paper and filing, produce a BAS
automatically and be income tax
ready.
Target market: Who will
benefit from this App
The app is most suited to sole
operators. It is great for start up
businesses, instilling good
practices and helping them to
understand the running of their
business as a whole. If you can
use a smart phone or tablet, you
can use Hard Hat Bookkeeper.
The app is not industry specific
and is presently being used by
tradies, hairdressers,
photographers, personal
organisers through to contract
engineers and a lawyer.
The categories are generic and
adaptable to most types of
businesses and are inline with
Australian tax reporting
requirements.
that gives them information that
can assist in making good
business decisions.
Not only do you save money
because you DIY, you will
maximise your tax deductible
expenses and never pay fines for
late lodgment because you're
always up to date.
The next update of the app, due
around mid October 2014 will
enable users to set a percentage
of work related use to each
category and have this calculate
automatically for GST and
income tax.
Accessibility: Where and how
can people download this app.
Users are required to sign up
(www.hardhatbookkeeper.com.
au/sign-up) first on the website
and the first month is free to trial.
Contact Details:
https://hardhatbookkeeper.com.au
Email:
contact@hardhatbookkeeper.com.au
Phone: (08) 9330 6855 or 0427
083 737
The app is available on both the
Apple App Store and Google
Play.
The same log in is used for all
your devices which all sync via
the internet.
There are two versions:
Subscription to GST Reporting
version is $18 per month or $198
per year
Subscription to No GST
Reporting version is $12 per
month or $132 per year.
Goals: Where to from here?
Our biggest challenge is to get
people to just give it a try.
Bookkeeping and tax
compliance is not a sexy subject,
in fact it's just the opposite, it's a
cold shower and not a subject
that people want discuss.
Our goal is to eradicate the
perception that record keeping
for startups and sole-traders is a
nightmare and too difficult for
someone to do themselves. With
the Hard Hatter App, the process
can be unintimidating and a task
Hard Hat App is the winner of Nifnex Online voting competition. For your chance to be featured in next edition,
send your nomination to louis@nifnex.com.au for one of the for below categories:
Entrepreneur Interview I Business Model I Smart Phone App Review I Product / Service Review
Alicia Menkveld
Alicia Menkveld is an
international, inspirational
speaker and courage-builder
who helps people and
companies to be more
courageous. She's an
entrepreneur and coauthored a book called “In
the Spirit of Abundance”
with world class leaders such
as Jack Canfield and Mark
Victor Hansen.
Join her FREE Program to
Build More Courage +
Confidence:
www.66daysofcourage.com
Keynotes and Training:
Contact Alicia on 0425 177
897 or
alicia@radicalconsulting.com.au
Courageous leaders are always
in high demand and short supply
because progress requires
courage to make a decision and
to take action.
Being a courageous leader
requires you to push beyond the
norm, be willing to take risks and
to quit being a wimp. It's about
confronting your fears head-on.
Leadership courage can be about
having an uncomfortable
conversation, communicating
when you don't have all the
answers or making a decision to
move ahead on a new project
even if it's scary.
It's this kind of behaviour that
builds a culture of courage in
your team and company. Start by
modelling the courageous action
you want to see in your staff.
Six Tips for Building a Culture
of Courage in Your Company:
1. Ditch Rose-tinted Glasses
Face reality and work with facts
to determine the current state of
your business and team. If you
know where you are, you can
uncover the gaps and lead your
business to a better place.
2. Encourage Different
Opinions
Two heads are better than one
when brainstorming marketing
ideas, coming up with client
solutions and improving internal
processes. Many leaders feel
pressure to have all the answers.
Put your ego aside and
encourage constructive
feedback and healthy debate to
get the best solution that will
benefit your customers, your
team and your business.
3. Engage to Lead Change
In fear-based environments, it's
about protecting the status quo.
Create a larger vision for your
company and approach it with
determination and an open mind.
Change is messy. Prepare for
mid-course correction and
engage your people to create
l a s t i n g c h a n g e .
4. Pass The Credit
Great leaders and business
owners take the blame and pass
the credit to their teams. They
mostly use 'we' instead of 'me'
and make a habit of 'taking one
for the team' when dealing with
customers. This shows a united
front and allows your team to
thrive.
5. Hold Staff (and Yourself)
Accountable
Expect people to perform and
deliver on their commitments
and have the courage to call them
out when they don't follow
through. Accountability starts
with you, so always do what you
say you're going to do.
6. Progress Requires a
Decision and Action
During times of intense change,
it will feel unsafe to commit to a
decision and move ahead. Avoid
'analysis paralysis' and make a
decision based on facts. Any
movement is better than being
stuck in the same place. Expect
to win and jump to fly.
16 SEP – 15 OCT 2014
07
www.nifnexreview.com.au
To watch the whole
video and to get
more insight into
this case study, visit
http://youtu.be/xIefO2MFR_U
Brett Patten
Chee Wong
Douglas Lim
08 9275 7451
Brett.Patten@vitagroup.com.au
Telstra Business Centre; Morley
0423 267 517
chee.wong@expertmessaging.com.au
Expert Messaging Australia
08 9200 4429
douglas.lim@alyka.com.au
Alyka
Does technology make life in
business better? Does technology
better productivity, or does it tend
to be not as productive? What is
available for small and medium
businesses to improve
productivity? Let us see what our
panel of experts has to say about
this.
Chee Wong; Expert Messaging
As a productivity coach, Chee has
even experimented using a nonsmart phone during a workday. He
shared his experience in the video
and gave a tip on productivity.
Douglas Lim; Alyka
Douglas is the opposite of Chee
and for him having apps on his
phone helps him connect with
people worldwide through
Facebook and Twitter.
Chee said, using devices and latest
technology in a smarter way is
more important. Does it mean
productivity was bad before
technology came about? It does
not seem quite so. Sometimes
technology can put you into a
chaotic work style. Use
technology, because it is great, but
people should use it responsibly.
Social media is an important
component of business; however,
with 65% of time spent on Social
media a lot happens on mobile
devices. Doug shared how he
manages his social media on his
mobile device without it taking
over his life in the video.
Brett Patten; Telstra Business
Centre Morley
Brett shared information about the
latest applications available, and
he shared how he uses technology
to stay productive. He talked about
business owners using 'Office
365? which is a Microsoft product
to help them with time
management and flexibility,
without compromising work in
any way while they are on the go.
“75% of small businesses
customers do not regret using
technology, they're happy to be as
they are ... They've accidentally
fallen into being a business owner
or operator. The 25% that do want
to grow, and those that want to
grow quickly seem to want to grow
quite fast.”
He explained that there is one
focus across all business owners,
CEO, and managers, and it all has
to do with an old phrase in business
that says that you could never get
away from a business or time
management, so it is always an
issue. However, Office 356 is a
way forward.
Brett's Tip:
- You do not need to turn of
notification on Office 365,
embrace technology because it
does give you time to handle
business messages at your
convenience.
More and more businesses come
forward with productivity issues,
and Expert Messaging helps them
overcome these issues. There are
psychological researches
underway to understand how to
make more people use social
media as a habit.
Chee explained his views saying:
“What I found in the three months
during a bit of an experiment was
that because we can do all these
things on the go, we tend to use it a
little bit more than we used to
before we got a mobile phone…”
People can do business on the go,
but that is really the question,
should they do it on the go? Is it
good for productivity? Based on
his experiment, Chee feels he gets
more done without social media
apps; he is calmer and more
productive. However, he insists
that everyone is different and if it
works for you then there is nothing
wrong.
Chee's Tip:
- Turn off email notifications because
they can be very distracting and look
at mails when you have time.
According to his observation,
some people do not respond on the
call, but respond to social media
messages within three minutes.
Social media offers multiple ways
of connecting with people; it gives
a lot of leads. He said that:
“I do have a lot of my apps on my
cell, but I had to discipline myself,
and if you can't do that, then I will
recommend Chee's method –
(laughs) just remove it. If you were
to track the time, you will find that
you spend hours of your time on
social media.”
Douglas said that since social
media is an important marketing
and connecting tool, and using
devices and latest technology is
probably the best thing for social
media.
Douglas's Tip:
- Turn off notifications, but leave it
on only for important messages
- Check up on your updates at
specific times
- You do need discipline, if you
cannot handle it and improve
productivity, and then get rid of
technology.
Send us your business challenges & we will get them addressed by an expert panel. nifnex@nifnex.com.au
DIAL-AN-ANGEL Perth
will discount your September
booking by 10% when you
mention the CODE Birthday
Call 9364 5488
dialanangel.com/perth
08
16 SEP – 15 OCT 2014
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Whealth Clubs WA was
founded 1st July 2014 by
Allan Connolly to galvanise
the community into
shopping locally and
creating 1000's of local jobs
and opportunities.
The model pumps millions
of dollars back into the local
community ecosystem and
drive our sole and single
parent friendly employment
initiatives. It creates
liquidity for Whealth Clubs
WA and the Community to
start owning and operating
cash flow producing
businesses and assets.
This Business Model is
sustainable long term and
will create Jobs and
Opportunity in local
communities that would
otherwise not have been
created which would then
have ended up leading to the
Wealth Gap getting bigger
and bigger for working and
self-employed Australians.
http://youtu.be/GvYyTvtUoo
Consumer Driven
Marketing now dominates
the marketplace as
consumers are well educated via
the web and social media about
products and services. Being
well informed about what they
want to buy consumers are then
focused on who they are going to
buy from i.e. Who is going to
give them the best customer
e x p e r i e n c e .
Mr. Connolly explains, "Our
preferred suppliers have
contracted with us to bring them
motivated buyers who are
looking to pay a fair price for a
good customer experience
which we locate via all forms of
online and offline marketing. We
do not expect them to discount
their prices to get the business,
but do expect exceptional
customer service in return for not
trying to force them to give us the
lowest possible price on
individual sales."
Consumers also have the choice
to become a VIP member and/or
a subscriber to the Bulk Buying
Service. VIP membership is a
once off $27 which we quite
frequently offer a promotional
code for giving a $27 Instant
Cash Back Bonus.
Subscription is by nomination
Frances Williams – Supporter
and WA Co-Founder Zoho and
CRM Specialist
Dean Keating – Deal Maker and
WA Co-Founder. 30 Years
background in Business
Development specializing in
Sales.
Lita Squibb – Accumulator and
WA Co-Founder Bookkeeper
and Director at Midas
B o o k k e e p i n g .
Lorraine Garvie – Mechanic
and WA Co-Founder Successful
Business Coach, Director at
Business Reboot
every three years and has a $36
nomination fee which
W h e a l t h C l u b s WA q u i t e
frequently offer a promotional
code for giving a 25% ($9)
Instant Cash Back Bonus.
Subscriptions are $100 per
Calendar month and in return for
a Subscribers loyalty, we offer a
110% Cash Back Bonus on a
subscriber's monthly
subscription on/or before the
13th monthly payment.
Along with Co-Owners of local
businesses and assets, this model
closes the flow of money circle
and leverages the local dollar to
its absolute full potential with
the Consumer paying the Local
Supplier, The Local Supplier
paying their staff and themselves
and then paying Whealth Clubs
WA who pay themselves and
their staff and to repay the 110%
subscription fee…. A
win/win/win/win.
Whealth Clubs are looking for
preferred suppliers such as:
H o u s e h o l d a n d Ve h i c l e
Insurances, Mortgage Interest
Rates, Credit Card Interest
Rates, Real Estate Fee's,
Vehicles, Home Improvements,
Rents, White and Brown Goods,
Travel, Legal and Accounting
Services, Health Funds, Health
Services, Designer Clothing,
Gym Memberships, Groceries
and Fuel.
What problem is Whealth
Clubs aspiring to solve?
To stop the multi-national giants
from taking as much as 40c in
every retail dollar spent out of the
local community as this results in
high probability of small business
failure and the erosion in the
standard of living in working
class Australians. To utilize the
local amenities so they do not fall
into dis-repair and to purchase
any amenity that is profitable and
valuable to the community.
Success Rate and goals – the
big picture
The 16 Districts will produce
significant Revenue and Cash
flow allowing the business to
negotiate Bulk Buying Deals
from a minimum average of 100
Preferred Suppliers.
Contact Whealth Clubs WA
T: 1300 55 22 93
E: al@thewhealthgroup.com
W: www.whealthclubs.com.au
Each District will be Co-Owned
by Whealth Clubs WA and 4
other Co-owners/Directors who
have completed Roger
Hamilton's Wealth Dynamics
profiling and have
complimentary skills with the
other 4 Co-Owners.
Big Al Connolly – Creator and
F o u n d e r. H e a r t C e n t e r e d
Entrepreneur and Specialist in
Direct Marketing, Sales and
Distribution
Whealth Clubs WA is the winner of Nifnex Online voting competition. For your chance to be featured in next edition,
send your nomination to louis@nifnex.com.au for one of the for below categories:
Entrepreneur Interview I Business Model I Smart Phone App Review I Product / Service Review
In the modern era, we see
four generations working
together - traditionalists,
baby boomers, Generation
X, and Generation Y (Gen
Y). While traditional offices
are rigidly designed, Gen Y,
a growing presence in the
business world, demands for
a workspace that is both
flexible and functional.
Combining traditional
workplaces with the new age
concept of 'office-withoutwalls', the serviced office
approach has become a
mainstream occupancy
option, allowing four
generations to work
together.
Gen Y, comprising about 17% of
the world's population, will
make up the largest part of the
workforce within a decade. They
are highly-educated, mobile and
technology savvy, with a strong
desire for freedom and flexibility
in the workplace. Recent market
research, conducted by Johnson
Controls Inc., suggests that 41%
of Gen Y would prefer a teambased working environment,
while 32% would prefer
breakout spaces over
conventional meeting rooms.
This contrasts to earlier
generations, who prioritised
structure, hierarchy and security.
“Without question, Gen Y is a
growing force in business; they
are a multi-tasking workforce
which demands for spatial
flexibility and functionality.
Urban, flexible, collaborative
and unconventional workplaces
are perfect for Gen Y," said
Yvonne Lim, Regional Director
– Australia, Singapore & Jakarta
of The Executive Centre.
Yvonne Lim believes there are
two elements in successfully
evolving serviced office space.
"The first is to offer users
physical flexibility, tailoring the
space to their needs. The second
is to always listen to the
customers, striking a balance
between catering to the demands
of Gen Y while supporting
business efficiency."
Traditionalists: born before 1946
Baby Boomers: 1946 - 1963
Generation X: 1963 - 1979
Generation Y: 1979 - 2002
Yvonne Lim
Yvonne Lim is the Regional Head – Australia, Singapore &
Jakarta of The Executive Centre, overseeing the management &
operations of these cities. With a proven track record of fifteen
years' experience in the real estate and hospitality sectors; she
holds the key element in identifying & maximising optimum sales
revenue, business development, centre opening and maintaining
service standards.
T +61 (8) 6557 8888
E: yvonne_lim@executivecentre.com
16 SEP – 15 OCT 2014
09
www.nifnexreview.com.au
More than 850 small businesses
per cent) felt their employees were
respondents have a corporate
across WA have been surveyed to
either at the required standard or
website and just over a third (35.3
gauge the current state of small
substantially above that standard.”
per cent) are using social media,
business – and the positive news is
that more than half (55 per cent)
this is not necessarily translating in
Other survey results included:
sales,” Mr Eaton said.
• Small businesses are becoming
“These results may indicate that
more customer-focused: 81.6 per
small businesses are not fully
cent have strategies in place to
realising the potential e-commerce
attract new and retain existing
could unlock for them.
have plans to grow and improve in
the future.
First conducted by the Small
Business Development
Corporation (SBDC) in 2012, the
annual State of Small Business
customers – an increase of 6.1
per cent from 2013.
unsuccessfully for a few years and
Survey is designed to monitor a
series of key business indicators so
services and initiatives can be
developed to meet the specific
needs of WA small businesses.
Small Business Commissioner
• More than half (59.3 per cent) of
deciding online sales don't work for
survey respondents reported
them or not understanding how to
using advertising to attract and
do it properly.
retain customers while 30.5 per
cent increased their product
“The SBDC has just launched two
range and 26.5 per cent offered
new workshops covering website
discounts.
basics and online marketing to help
David Eaton said the survey
small businesses better understand
provided a valuable insight into the
• Of those who felt they needed
sector, which accounts for nearly 97
training, the area they considered
per cent of all businesses in the
would be of most benefit was
The State of Small Business Survey
State.
online marketing, followed by
was conducted by the SBDC during
business planning.
April 2014 and included non-
these areas.”
employing businesses and those
“Confidence was highest among
businesses involved in
• The number of businesses not
employing up to 49 staff. The
manufacturing and information,
generating any sales through
sample included regional and
media and telecommunications, as
online channels increased by 27
metropolitan small businesses
well as newer businesses and those
per cent from 2013 to 67.5 per
across all 20 Australian and New
based in the Perth metropolitan
cent.
Zealand Standard Industrial
Classifications (ANZSIC).
area,” he said.
• However, businesses that are
“The survey also found small
selling goods online are
businesses are becoming
becoming more confident that
increasingly confident in their
their systems and processes can
business acumen with 20 per cent
manage the logistics of online
fewer stating that they required
sales (60.8 per cent, an increase
training compared to 2012.
of 27.2 per cent from 2013).
“A majority of respondents (77.1
Did you know that 90%1 of
Smartphone users search for
local information on their
mobile device? As a local
business owner that creates the
perfect opportunity for you to
tap into more customers.
So what does your website look
like on a mobile device? If it's
hard to read and it's hard to find
your contact details, then you
can be sure you are losing
customers to your competitors!
Here's what a device-friendly
“This could be a result of trialling it
website should do:
- Work on all devices – including
Tablets, Mobiles & the new
generation of Phablets
- Be easy to read with contact
details found easily
- Keep visitors on your website for
longer
- Entice customers to return to
your website
- Create a positive experience with
your brand
- Improve your Google rankings,
and
“Even though 68.3 per cent of
- Improve your chance of sale!
1. Google's Mobile Planet May
2013, p21
Take the 90 Day Free Reach Local
Mobile Challenge now.
Visit
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10
16 SEP – 15 OCT 2014
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of customer service.
The business began offering
services that were 100% online
and mobile, driven from a small
administration office and many
hours on the road. We have since
opened the doors to a new store
in East Victoria Park where we
now have the opportunity to
provide products and service
both in-store and online with
pick-up or delivery options.
office delivery to all clients.
Avoid the inconvenient nature
of foreign currency exchange –
long queues and having to take
time away from work to present
with ID at the bank during
business hours.
We had the pleasure of
interviewing the Founders of
the business; Laura Turner &
Cassy Pearson.
Laura & Cassy, please tell us
about how & why you set up
Mobile FX Solutions?
Whilst overseas, all travellers
have one thing in common – the
need to access their money
safely and cost-effectively.
Mobile FX Solutions is an
independent foreign currency
exchange business based in East
Victoria Park and can provide
products and services that will
benefit all types of travellers
going to an overseas
destination.
Primarily helping businesses,
individual and group leisure
travellers with solutions for
accessing their funds overseas,
provide them with access to a
combination of the essentials;
foreign currency cash and
leading travel card products.
This savvy business is also the
only provider to offer a mobile
service in Perth including
information presentations to
group travellers and home or
Mobile FX Solutions came to
life in 2012, based on a few raw
opportunities that became
impossible to ignore. We have a
mixed background including
ex ten s iv e r etail f o r eig n
currency experience, language
studies and a natural passion
for creativity and all things
travel.
Drawing on our prior
experience in the industry, we
set to revitalising retail foreign
currency exchange and
creating a business that would
result in convenient services
for all types of travellers - and
most importantly back this
innovation with a gold standard
Being the only provider
currently to offer a mobile
service, tell us about the
success you have had so far.
Our biggest success has come
from our school group foreign
currency exchange service; a
service we designed and that is
unique to Mobile FX Solutions.
Perth high schools are
increasingly giving their
students the opportunity to
further their learning on overseas
tours relevant to their subject of
study and all age groups from 12
to 17 are taking advantage of
these learning experiences.
Each of the travelling student's
parents are left to organise all
aspects of their son or daughter's
travel essentials including the
sometimes confusing matter of
foreign currency exchange; the
main question being, how is my
child going to access their funds
safely overseas? The only
available option was for each
parent to take their child to a
bank or bureau de change which
resulted in the entire group
taking care of their money
exchange separately, each
paying a fee and ending up with
different products with differing
benefits.
We tailored our service to tackle
the above mentioned expenses
and inconveniences with our
tailored school group service and
we have succeeded in becoming
the foreign exchange provider of
choice for many Perth high
school groups, including St
Hilda's Anglican School for
Girls, Shenton College, John
Wollaston Anglican College,
Irene McCormack Catholic
College, Mercedes College and
many more.
We also just won the Best
Retail/Service Based Business at
the Central Eastern Business
Association (CEBA) Awards.
We are not far off the launch of
an exciting new project, so watch
this space!
Anything else you would like to
add?
A large part of our business
comes from mutually beneficial
partnerships with businesses in
the travel industry and we are
always looking for partnership
opportunities with businesses in
the Perth area. If foreign
currency exchange would be of
benefit to your business or
customers, we would love to
hear from you to talk more about
how we could work together.
Contact Mobile FX Solutions:
P: (08) 9456 4436
E:
info@mobilefxsolutions.com.au
MobileFX Solutons is the winner of Nifnex Online voting competition. For your chance to be featured in next edition,
send your nomination to louis@nifnex.com.au for one of the for below categories:
Entrepreneur Interview I Business Model I Smart Phone App Review I Product / Service Review
The loss of a key person
through illness or accident
can have a disastrous impact
on the ongoing management
and productivity of a
business, clients, suppliers,
and place enormous stress on
partners, staff and resources.
To help soften the blow the
loss of key staff can have on
a business a business can
insure itself via ensuring
they have an effective
contingency in place to
protect the business, its
shareholders and employees.
Protection for business
shareholders is imperative to
ensure that in the event of
death or serious illness the
remaining shareholders have
the funds available and legal
agreements in place.
This
provides a seamless transition
for all stakeholders in the
business.
The usual term for this type of
protection is Key Person or
Business insurance (also called
Key Man Insurance) and is a
Corporate-owned life insurance
policy which insures an
employer against the death or
incapacitation of a deemed key
employee within the business or
company, usually an executive
or partner.
It is used by both large
companies and small
partnerships alike.
An employer may take out a Key
Person insurance policy on the
life or health of any employee
whose knowledge, work, or
overall contribution is
considered uniquely valuable to
the company. The employer does
this to offset the costs (such as
hiring temporary help or
recruiting a successor) and
losses (such as a decreased
ability to transact business until
successors are trained) which the
employer may suffer in the event
of the loss of a key person.
The key person may be an
executive, principal shareholder,
a senior scientist, or a
particularly effective
salesperson.
Smaller companies with partners
may use it to protect each
partner. For example, if a partner
of a firm passes away, usually the
other partner or partners need to
purchase the shares in the
business from the family of the
deceased. Having insurance
permits this to be more easily
facilitated where the correct
Buy/Sell Agreements are in
place. Buy/Sell Agreements are
a written agreement the business
enters into to determine each
stakeholders' plans should any of
them unexpectedly suffer a
major illness, injury or death.
The cover required is usually
determined by the size of the
business and the person that is to
be insured. The sum insured can
range between $500,000 and $10
million of cover or sometimes
higher upon special negotiation.
Conrad Francis
For a detailed and customized
financial planning solution,
contact Conrad Francis from
Inspired Money at :
08 9301 2631
www.inspiredmoney.com.au
License No: 234665
16 SEP – 15 OCT 2014
11
www.nifnexreview.com.au
To watch the whole
video and to get
more insight into
this case study, visit
http://youtu.be/RL96Xo3M0JA
Dominique Engelter
08 9481 2040
www.whlaw.com.au
William + Hughes Commercial
& Litigation Lawyers
Rueben Taylor
Diann Bates
08 9468 0200
08 9355 0600
www.BusinessWealthEducators.com.au www.creativefruition.com.au
Creative Fruition
Business Wealth Educators
One of the first things businesses
after naming a business is to create
a logo. Many also go on to creating
a tagline/slogan which defines the
purpose of the business. Below is
an interesting panel discussion
whether you can trademark the
slogan. We invited discussion and
opinion from a legal, creative and
return on investment point of view.
Watch the interesting video
discussion on YouTube or
continue reading below to
understand the criticalities of
slogans and logos involved in
marketing and branding.
Dominique Engelter; William +
Hughes
As a leading legal practitioner,
Dominique explained the pros and
cons of trade marking a tagline or
slogan.
Dominique explained that
branding is important and
distinguishing your brand from
competitors is important as well.
You need to register your
trademark, so that there is no
identity theft and it enhances
commercial edge. The use of
slogans is mostly to develop an
emotional attachment with
products, and is an effective
marketing tool. You cannot
copyright slogans and taglines but
you can copyright it.
“What are the pros of trying to
register your trademark? Well
look… it is a fairly simple process
where you've got a trademark as
opposed to then later relying upon
bringing some sort of court action
saying 'hey someone else is trying
to pass themselves off as their
business or someone else is
engaging in misconduct by trying
to associate themselves with goods
and products that we sell…”
Adding a comma here or there can
make a huge difference in the logo.
When you register a logo, you
need to make sure it is creative and
unique even if it is a product other
brands market. People cannot
oppose the logo if it is different on
paper. Every competitor wants to
have a commercial edge, which
makes registering your trademark
important.
Rueben Taylor; Business Wealth
Educators
As one of the most successful
business coaches and educators,
Rueben shared his opinion on
slogans and taglines and the
importance it plays in marketing.
Rueben believes that marketing
should produce returns from
investment, and branding, logos
and slogans are important. The
question is how to communicate
the key points of difference to that
makes your business stand out
from competitors.
“Having a professional logo is
important. When building a brand,
what's important is, what is unique
about the business and how do you
communicates that against your
competition…what are the key
points of difference?”
Your brand is everything; it
associates your website, the
product and everything you do.
Your logo and slogan offers the
audience a chance to have
confidence in you, by establishing
trust that you actually deliver what
you promise to deliver.
Diann Bates; Creative Fruition
As a person who is extremely
passionate on delivering creative
solutions to her customers and
government, Diann shared her
ideas on how to leverage your
business through a slogan or
tagline from a visual and design
perspective.
Diann said, slogans help own a
piece in the customer's heart. It is
an integral part of your brand. It's
your promise to your customers
and an extension of your purpose,
which people remember while
they do business with you.
Businesses should look at their
product or services from the
perspective of their customers as
well.
“Your logo is the face of your
business, the brand is the
personality of your business, and
the slogan is the heart and the
soul and the purpose of your
business that you try resonate
with your present or potential
customers.”
A logo wraps your purpose, brand
and objective into one, telling the
public about your personality and
what your personality is. The
tagline and slogan should identify
the target market is, the problems
they have, the solutions you have
and the benefits you are offering.
The position of the slogan is
secondary, but the primary
objective should be why you are
using the tagline.
You need to choose images, type of
paper and features carefully
because they should be easy to
remember and identify with you
for the audience.
Send us your business challenges & we will get them addressed by an expert panel. nifnex@nifnex.com.au
12
What do you say to an
Australian business
(restrictively tagged SME or
start-up) that is seeking to grow
but unable, due to no fault of
their own, to access
institutional sources of
funding? "She'll be alright", can
be one of the answers.
Fat Hen, an Australian
headquartered capital venture
fund, is offering an alternate
answer. Fat Hen aims to bridge
the gap between personal and
institutional sources of funding.
"We are a full service venture
capital company powered by
the crowd." explains Jeff Broun
CEO at Fat Hen.
According to the Australian
Bureau of statistics, nearly 3/4
of business in Australia fall
under the SME category and
over 50% of the business
revenue generated comes from
16 SEP – 15 OCT 2014
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this category. At the same time,
other figures show that 60% of
lending by the Australian banks,
credit societies and credit unions is
geared in the direction of personal
loans.
“Let's put aside profits for a second,
cash flow is where the SME's or
promising start-ups with big plans,
bear the brunt" explains Rajab
Karume CMO at Fat Hen. "When
you juxtapose the ABS figures on
the economic contribution by the
SME sector against the current
lending focus of the major banks,
the capital raising picture of SMEs
becomes somewhat clearer."
In other news, Fat Hen has recently
announced a strategic partnership
with The Entourage, one of
Australia's leading private
education institution for
entrepreneurs, enabling
businessmen and women across the
country to achieve their personal
and financial goals through the
growth of their businesses.
Fat Hen is now seeking projects and
expressions of interest from
potential investors. For more details
got to www.fathen.vc
Fat Hen will be working with both
start-ups and established businesses
in facilitating access to capital from
the "crowd" through the proprietary
Fat Hen on-line platform. Fat Hen
seeks to be an Australian first in
providing opportunities for vetted
businesses to reach their fan base
and beyond for funding.
Richard Branson says: "If you look after your
staff, they'll look after your customers. It's that
simple."
Clearly there is a link between a happy,
productive team and satisfied clients and
customers.
If one of the globe's most successful
entrepreneurs places such value on content
employees – then so should every other
company focussed on success.
At Liberty Executive Offices we believe
this is the cornerstone of our success.
Liberty began three years ago with a
mission to deliver a new alternative to the
business community and establishing an
enduring and productive organisational
culture has been crucial to our success.
We have a 90 percent staff retention rate –
three times better than the industry
average of 30 percent. This corresponds
to exceptional customer service
performance indicators.
simply doing a job.
- Develop a system of open and d i r e c t
communication.
- Ensure your team is aware of ( a n d
ideally involved in) the
organisational strategy and
objectives.
- Where possible recruit
externally for entry level roles – a n d
promote internally for more senior
positions.
- Build team cohesiveness through
work and in social settings.
Jamie Vine
To find out more about them
c l i c k t h i s l i n k :
http://www.aliveandkicking.co
m.au/
Liberty has been in operation for
three years – and we've got a lot
to be proud of. In celebration of
this milestone we are offering
every third person who registers
one of three prizes:
- Share success and challenges.
- $300 meeting room credit at a
Liberty facility
- A 3 month free virtual office
valued at $750
- The Liberty team in a more social
setting.
To provide the broader WA business
community with some useful insights in
how to strengthen your own team and
organisational culture Liberty will be
hosting a free seminar on 22 October at
5:30pm – specifically on how to create a
positive organisational culture and retain
a productive team.
- Give your team responsibility – n o t
just tasks. They're more likely to be
empowered when they are directly
contributing to a bigger goal than
The seminar will be delivered by
Liberty's experienced training provider
Alive and Kicking Solutions.
Cleary happy staff means happy
customers but how do you make this
happen? At liberty we empower our team
to be a part of our direct success rather
than simply an employee. So our top tips
for developing and nurturing a strong
organisational culture include:
- 3 months free in our coworking space values at
$1500
To get involved for what
promises an exceptional and
productive event, RSVP 'via the
l i n k
b e l o w ' :
http://nifnexevent22october.eventbrite.com.au
16 SEP – 15 OCT 2014
13
www.nifnexreview.com.au
To watch the whole
video and to get
more insight into
this case study, visit
http://youtu.be/T0WFI7-lbQQ
Jamie Vine
Rajab Karume
Sue Findlay
08 6141 3100
jcv@libertyoffices.com.au
Liberty Executive Offices
0434586087
RajabK@NeedlenHay.com
Needle 'n' Hay
0417920149
Suzanne.findlay@bidbuddy.net.au
Bid Buddy
How to track investors and
Crowdfunding is a new but not so
new concept in businesses today.
Our panel comprised of Jamie
Vine who addressed the pros and
cons of Crowdfunding and
investors, Sue Findley who
addressed the benefits and
principles of getting investors and
Rajab addressed Crowdfunding
from an online business
perspective.
understand what it would be like,
whom you interact with, and how
things will work at every different
level in the market.
You have to look at the market in
terms of demand and supply.
the public (retailers) and the
business owners (entrepreneurs).
Jamie Vine; Liberty Executive
offices
Jamie shared essential his personal
story before addressing the pros
and cons of getting investors for a
project. You can watch the video
for more on this. He has many
years of experience and deals with
a n u m b e r o f n e w
businesses/projects that hatch out
of Liberty Executive offices.
His personal view was that there
are pros and cons of getting
investors. Some cons are that you
give away an element of control,
you lose control of the business,
and you have a boss once investors
get involved. However, you need
investments when funding is out of
reach.
A pro of having investors onboard
is that you secure funding. Jamie
shared some important steps you
can take to start your business's
funding.
He said:
“We (Liberty Executive Offices)
don't get too much exposure to
clients, because they have already
been funded, but we see businesses
demonstrate their grand plan to us,
where they take a one-man office
with plans to make them into an
eight men's' office.”
He also said that there is no better
feelings than seeing a business
grow, and knowing that we helped
them is a good feeling. It is
important to maintain the business
model to make it work, there has to
be proper record keeping and
transparency. You have to
understand the market to
The financial module and financial
source seals the success of a
business, which is why; investors
play an important role in
businesses today. Your growth
story and exit strategy is what
usually attracts investors, because
they want to see profits and
growth.
Rajab Karume; Needle'n'Hay
As an advisor to some of the new
investor and crowd funding digital
platforms, Rajab talked about the
essential information that every
entrepreneur needs to know before
they launch into crowd funding.
Crowdfunding is a newbie in
financing avenue. It does not
replace the current means of
financing; it serves as an
alternative to what already exists.
During the discussion, he said:
“What I think is that the reason for
the growth of Crowdfunding has
been, basically, the ubiquitous
mobile devices. The
interconnectivity between people
around the globe so that an idea
can be shared in a flash of a
moment…”
The feedback from the target
market is very important, and
when you receive a positive
feedback, it is fantastic. You need
to make logical assumptions using
the latest platforms like social
media as well to know where your
business is heading. How to
present the product to the market is
very important and this is what
businesses do to get
Crowdfunding, which is a
platform to create awareness of a
product using a business plan.
Crowdfunding allows you to
experiment with strategies to use
because you have the investors and
target audience. It has three
elements to it, the funders (crowd),
Typically, you need a business plan
and strategies to make sure your
business is a success at the end. So
all these come together in a
nutshell.
Sue Findlay; BidBuddy
As an expert tenders & proposals
advisor, in the video, Sue shared
the evergreen components of an
investor proposal that will satisfy
& impress your potential
investors.
The principles of sales document is
the same regardless of whatever
the product is. If you are pitching
your product to win funding, first,
you need to understand the
strengths and weaknesses of the
product and what problems the
product solves. Without this, you
cannot win investors because they
need to know their investment will
be a success. The pitch should be
crisp, clear, tangible, and catchy so
that it can arouse interest in
potential buyers.
Sue said:
“The other aspect that you need to
understand very clearly is what
your market is looking for and that
varies depending on the nature of
your sale. So, in the case of
pitching your business idea to an
investor, you need to be clear of
what they are looking for. What
they are looking for is not a
technically beautify solution.
What they are looking for is
money!”
It's important that you do not sell
the product, but you need to sell the
'benefits the product brings.'
Remember that you have less than
a minute to get the attention of the
prospective buyer. So make the
most of this limited time to offer
them what is interesting enough to
anchor them to the spot, arouse
interest and excitement to buy it.
The best way to do this is by
generating an understanding of the
solution using the right pitch.
Send us your business challenges & we will get them addressed by an expert panel. nifnex@nifnex.com.au
14
As I write this article I'm
sitting on an airplane
returning from my road trip
to Sydney after seeing
Anthony Robbins with 10
amazing friends. It has been
10 years since I first attended
this seminar in 2003. How
do you write up 4 days and
50 hours of emotional light
bulbs in a few hundred
words?
Lets go back to the first event
in 2003, before which I was
'successful' running 3
businesses yet emotionally
drained. I thought I had
everything I ever wanted yet
felt unfulfilled.
“ Success without
fulfillment is failure,”Anthony Robbins declares
as I sit in the audience of over
10,000 participants in
London. I was skeptical and
literally verbally forced by
friends to attend. I had a
'toilet roll' of to do's!! I mean
how is this giant American
going to help me?
As the day progressed I
started to open up to the idea
that the quality of our actions
was determined by the
quality of our state. What
actions do we take in a
stressed state?
Tony kept referring to the
concept of being in a peak
state. I didn't quite
understand experientially
what a 'peak' state was until
later that evening. I now
remember why it was I didn't
initially want to attend the
seminar, there was a fire
walk on the first night and I
was scared out of my mind!
Why would I want to walk
on hot coals? And what did
that have to do with my life?
Oprah had a similar
experience, the Huffington
As a business owner, did you
know you must, by law,
guarantee the products or
services you sell?
Did you know that your
customers have the right to
ask for a repair, replacement
or refund if the products you
sell are faulty, unsafe or don't
work as intended?
These rights are called
consumer guarantees and
they exist under the
Australian Consumer Law
(ACL).
But it's more than just an
16 SEP – 15 OCT 2014
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Post reported, “Oprah expected
to only stay for two hours but got
caught up in the energy and
experience and stayed for 12
hours instead, completely
surprising herself by being
inspired to undertake the fire
walk exercise, something Oprah
had clearly stated early on there
was no way she was going to do,
later saying "This was one of the
most incredible experiences of
my life."
I started to realise I had slowly
transitioned from this young
energetic vibrant person to a
stressed unfulfilled individual. I
had loaded up my emotional
luggage, sometimes to a point
when the bag wouldn't even
close so others had to pick up my
garbage. As the days of the
seminar progressed I started the
process of letting go of the
rubbish, recalibrating and
believing again in possibilities.
“The past does not equal the
future unless you live there
e m o t i o n a l l y. ” - A n t h o n y
Robbins
As business owners we often
make time for everyone else
except ourselves. Even as a
coach it's easy to get caught up,
in between attending this
seminar my wife and myself are
part of the Robbins Senior
Leadership team supporting
Tony at his events. We know that
to serve others better we must
keep check on our emotional
state and vitality.
positive attitude
Stress is an energy zapper. Stress
is the code word for fear.
There are many contributors of
stress.
Body: Stress from what we eat
and drink (i.e. relying on
caffeine), lack of sleep (perhaps
due to too much caffeine or
worry), lack of movement, lack
o f o x y g en f r o m s h all o w
breathing, reduced water intake.
Relationships: Stressful
relationships at home and work.
Mind: Disempowering habits
and negative emotions.
Consistent negative self talk.
Work: Taking on more then we
can handle with limited support
from our team. Working for
money versus being inspired by
a purpose and the money is a
reward for doing what we love.
2.The quality of our actions is
determined by our emotions.
Our emotions are determined by
the state we condition of
ourselves to consistently be in.
It's never a matter of resources,
time, money, education, people
we know - it's a matter of
resourceful emotions such as
courage and gratitude.
Why is it I can't get my team to
do what I want?
Why are people always
complaining?
Why are people not interested in
my product or service?
Empowering questions:
What else is possible?
What three things can I do now to
overcome this challenge?
How else can I show my
customers the value of our
products and services?
Who else can support me to
exceed our sales?
How can I inspire the team to
deliver wow amazing customer
service?
c. Our words: When you attach
a word to an experience it
becomes the experience. The
words we select control our
emotions. Use your words; don't
let your words use you.
3.The quality of our life is
d i re c t l y re l a t e d t o t h e
expectations of our peer group.
We often lower our standards to
connect to people and not upset
them or keep things comfortable.
How often do you raise your
standards so that you and others
in your team grow?
There are three statements I will
make straight up as my key
reminders from this road trip.
Three factors determine our
emotional state.
a. Our physiology: What's your
pattern of physiology? How do
you use your physical body?
How do you breath? Are you
moving often or sitting all day?
b. Our Focus: What we focus on
affects our physiology. If you
think about all the 'to do's' how
does that make you feel? How do
you breath when you are
overwhelmed? How do you
stand when you're focusing on
the things you can't control?
The quality of our questions also
determines our focus.
Everybody needs to raise his or
her standards.
1.With Energy anything is
possible
Energy is a state of vibrancy and
Disempowering questions:
Why me?
Not another bill to pay?
”Good timber does not grow with
ease, the stronger the wind the
stronger the trees” - JW Marriot.
obligation. Each year, failure to
comply with these obligations
causes Australian businesses to
incur significant costs in spin-off
effects which can include
decreasing sales, a decline in
return business and damage to a
business reputation.
reasonable time, and suppliers
and manufacturers must comply
with any warranty covering the
product.
includes repairing or replacing
the product, providing a refund
or fixing the problem with the
service.
Services must be delivered with
due care and skill, and completed
within a reasonable time if no set
timeframe is agreed.
It is also important to note that
manufacturers' warranties and
extended warranties apply in
addition to, but do not replace,
consumer guarantees.
'Personal development is a
consistent rehearsal you who to
become for the rest of your life'Joseph McClendon III
Broadly, consumer guarantees
state that all goods sold in
Australia must be of acceptable
quality, be fit for the purpose
they are intended and match the
description given.
Repair facilities and spare parts
must be available for a
The key part of the provisions
requires businesses that sell,
lease, make or import most
household, personal, automotive
products and services to provide
appropriate remedies for
anything that does not meet the
consumer guarantees. That
Growth = progress = happiness
Everything in life is either
growing or stagnant. Unless you
grow your competitors will grow
beyond your comfort zone.
When we add more value then
anyone expects we keep growing
and customers keep coming.
When we stop adding value,
someone else will add more
value and customers will go
there.
Extended warranties are
optional. Usually consumers are
offered the chance to buy an
extended warranty.
When
selling extended warranties,
suppliers should explain to the
consumer what an extended
Hament Chavda
Transformation Coach:
Hament Chavda
Since arriving in Australia in
2010, Hament has coauthored the best seller You
Can Live the Life of Your
Dreams, founded Coach 26
(Personal and Business
Transformation) and Perth's
premier 'fire walking event'
Unleash Your Greatest
P o t e n t i a l
(Firewalkingperth.com.au)
and has recently with his
partner and Soul mate, Sonal,
acquired and transformed the
long established health store
Natures Harvest into a
holistic Health Destination.
He has reached thousands of
people through business
training workshops, personal
coaching and breakthrough
events. The mission to bring
to light the magnificence in
people one person at time and
the vision to positively
impact over 20 million
people by 2020.
Growth is movement. Growth is
T.E.A.M. synergy.
My definition of synergy–the
trust, respect and integrity to
recognise each other's strengths
and move in unison.
In a sentence:
Raise your standards, turn your
'should' into 'musts' and take
massive determined action!
warranty provides, over and
above the consumer's rights
under the consumer guarantees.
A supplier must not pressure
consumers to buy an extended
warranty.
For further information see:
www.accc.gov.au or take
advantage of the free small
business online education
programme at
www.ccaeducationprograms.org.
16 SEP – 15 OCT 2014
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to do business, job, collaborate
etc). You might need to segment
this into further levels if needed.
2) Keep in touch – You see
synergies but can't do much right
now and want to keep in touch.
Let's admit it, we say the above line many times
every day/week to people you meet or were
introduced to? But what do we do? Very few of
us act on it. I have a couple of pointers below on
categorising them and an email template to
action it.
Whilst, some go on to putting these contacts on
a mailing list or sales list to hound them with
newsletters or to sell them something, I believe
that's not such a bad thing after all. It's better
than leaving the business card on your desk or
top drawer and forgetting about it.
We at Nifnex had the pleasure of hosting a
speed business networking event last week (8th
Aug 2014) and was an attempt to break the
Guinness Book of World Records.
There were approximately 10,000
conversations that took place if not more within
a few hours.
So, what's next? What do you do with those
cards and brief conversations?
I know some people opened up their phone
calendars and scheduled appointments straight
away. What about the others?
I would suggest the below:
Firstly, Look through the cards individually
with an open mind. Do not judge / presume the
synergy of that contact based on the card,
person, industry, name, location etc. Have an
open mind.
Ideally, you have some CRM (Customer
relationship management) software like
ZOHO, Salesforce, Microsoft Dynamics,
InfusionSoft . Some of them are free softwares
and cloud based so you can action them on the
go.
I generally try to sort out the cards daily only
because I meet so many people every day and I
would recommend you do the below almost
daily too.
Also, I try not to sort/dispose/categorise my
cards based on whether the contact falls into
my target market or not. I have a practical
approach below that works.
Most cards you have picked up will fall into
one of the four categories:
1) Immediate Synergy - You see immediately
how & why you need to contact (for any reason,
3) Refer – This is something not
many of us do. The contact may
not fall into our industry/target
market etc and we don't
capitalise on the opportunity of
referring them to someone we
feel will benefit. This can be an
associate, friend, family, a
different division within your
company, sister company etc. Of
course, you will need to cover
yourself as referral is such a
powerful thing. The email
template below has a couple of
pointers how to do this.
4) Card Box / Dispose / Stay
away pile (Its funny but I have
seen it) - Any card that you know
that doesn't fall into the above
categories still has a potential to
be placed on your mailing list
(see template below). I generally
don't bin any cards. They may
not always get filed but they at
least go into my card box. (which
is currently a nice looking pack
& store box from officeworks,
simply because of the sheer
volume)
The categories may vary
depending on what you do, your
industry etc but I hope you get
the general idea of categories.
Now that you have categories, I
would suggest you make a
phonecall to Category 1 or if you
prefer email, then have
templates for each category.
Your CRM may also be set up to
action an automatic email based
on categories.
Customise an email as you see fit
but the below templates will give
you an idea of what to say:
Category 1. Immediate
Synergy
Hi (first name), great to meet/see
you (remind them when and
where you met).
I see potential synergy in our
businesses (or the reason you are
making contact).
Are you available (next week) at
(1PM on Wed) or (4PM
Thursday) for a coffee/skype call
to discuss (provide a strong winwin reason).
[Remember to provide a reason,
not everyone will see the
opportunity in the same light as
you do. Also, if you don't give a
potential time, it will be
hanging]
Looking forward to hearing from
you.
Have a great day.
Regards,
Category 2. Keep in Touch
Hi (first name), great to meet/see
you (remind them when and
where you met).
I would like to keep in touch with
you as I see a potential
opportunity to (reason).
Is it ok for me to keep in touch
via my monthly (frequency)
newsletter as it has ( state how
the newsletter can benefit them).
If you for some reason don't see
the benefit from it, feel free to
unsubscribe and no offence will
be taken.
Again, great to meet you. Have a
great day.
Regards,
Category 3. Refer
Hi (first name), great to meet/see
you (remind them when and
where you met).
I would like to introduce you to a
( b u s i n e s s
associate/colleague/relationship
to you) because (provide a
reason why you think they
should meet).
[You could copy the person into
this email and in which case us
the below]
I just happened to meet/come
across, (first name) and felt the
both of you should meet because
(reason)
[A potentially good way to cover
yourself if you don't know the
person very well but would like
to introduce them to your
contact]
[They may even benefit from
being on your mailing list so you
can ask the question- use the line
from Category 2 email]
Category 4 - Store/Dispose
Well, no real reason to email, but
there may be potential to say hi
and still keep in touch less
frequently if you see a benefit for
both of you.
There is no right or wrong way
but one of you has to take the
conversation to next level if you
believe it has wings. Either way,
nothing wrong in keeping in
touch. You just don't know who
they know.
Feel free to share this article if
you believe it will benefit your
connections.
15
Remember, everything you do reflect on your
personal brand. Check out my article on personal
brand and 8 things to do after a conference /
seminar to grow your personal brand on my
linkedin.
16
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Email : nifnex@nifnex.com.au
Or Visit www.nifnexreview.com.au
Call 1300 643 639