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The authoritative publication of the
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Showcase Your Products to Industry Leaders
2014 PRINT & WEBSITE MEDIA KIT
E D I TO R I A L C A L E N DA R / P R I N T & W E B S I T E S P E C S
introduction
Dear Advertiser,
Thank you for considering advertising with the Drycleaning &
Laundry Institute's exclusive membership magazine, Fabricare,
or on DLIonline.org. We are very excited about the recent
improvements to our online presence. Our traffic is high but
we are working to increase that traffic by several orders of
magnitude. Your ads will be seen by thousands of visitors each
month. Working together is the best way to succeed.
Onward to success!
Mary Scalco, DLI CEO
A PUBLICATION OF THE DRYCLEANING & LAUNDRY INSTITUTE
14700 Sweitzer Lane, Laurel, Maryland 20707 Ad Sales: 301-279-0468 / soser@dlionline.org
reader profile
Fabricare is the exclusive, bi-monthly award-winning magazine of the
Drycleaning & Laundry Institute (DLI), providing essential industry information unparalleled by any other publication serving the drycleaning and
laundering industry.
Readership Profile
OTHER
1%
MANUFACTURERS
18%
OWNERS/
OPERATORS
81%
Fabricare is read by industry leaders who make the purchasing decisions for
products and services needed to operate their businesses. They include:
drycleaning and laundry owners and/or managers (81%); manufacturers
and/or distributors of cleaning supplies equipment, and textiles (18%); and
industry consultants and institutions including hotels, resorts, hospitals,
military bases, and correctional institutions (1%). Over 50% of our readers
have been in the drycleaning and laundry industry for more than 15 years.
Readership Statistics
as of July 2012
Total Circulation:
U.S.:
International:
Fabricare offers in-depth coverage of:
• garment manufacturing and care
• technical operations
• government regulatory and legislative issues
• environmental issues
• and other topics relevant to drycleaning/laundering businesses.
2,907
2,294
613
Our readers love Fabricare and read it.
• Over 75% of those who receive Fabricare thoroughly read each issue.
• 82.8% save their issues for future reference.
• Most read Fabricare to stay current with the needs of the drycleaning
and laundry industry.
U.S. Readership by Region
MIDWEST
16%
SOUTH
32%
• Majority say that Fabricare is their primary source of industry
information.
WEST
18%
MIDATLANTIC
23%
NORTHEAST
11%
Advertisers love Fabricare as well. Companies who have found success advertising with us serve all aspects of the drycleaning and laundry industry including equipment manufacturers, chemical and detergent suppliers,
computer and software providers, consultants and business services, and
specialty product suppliers just to name a few.
CALL OUR AD SALES OFFICE AT
301-279-0468
NOW TO GET STARTED!
A PUBLICATION OF THE DRYCLEANING & LAUNDRY INSTITUTE
14700 Sweitzer Lane, Laurel, Maryland 20707 Ad Sales: 301-279-0468 / soser@dlionline.org
editorial calendar
Each issue includes
the industry's top
technical bulletins
JANUARY/FEBRUARY 2014
CLOSING DATE: 11/29
JULY/AUGUST 2014
MATERIALS DUE: 12/6
Five Website Improvements to Highlight Your
Online Presence
Article uses DLI's visibility campaign as a model and
will include commentary from tech sources
MARCH/APRIL 2014
CLOSING DATE: 1/24
MATERIALS DUE: 6/6
What is the Future of the Industry? Roundtable discussion to include industry notables.
Where are we going? What will the industry look
like when we get there?
SEPTEMBER/OCTOBER 2014
MATERIALS DUE: 1/31
Social Media - Seriously, this is Important Explains how to effectively create business through
online exposure (for free).
CLOSING DATE: 7/26
MATERIALS DUE: 8/1
Obamacare Update
New findings and how it is affecting drycleaning
businesses
NOVEMBER/DECEMBER 2014
MAY/JUNE 2014
CLOSING DATE: 3/28
CLOSING DATE: 5/30
MATERIALS DUE: 4/4
How to Reduce Turnover for Better Profits
How several cleaners keep staff onboard. (Can paying for
insurance actually save money by keeping people longer?)
CLOSING DATE: 9/26
MATERIALS DUE: 10/3
Investing In Your Business
What are the best things you can do to improve the value
and return on your business investment?
DLI now offers advertising space in the bulletins section of Fabricare. DLI's technical bulletins are the pages readers turn
to first. Full page, color ads only. No ads will be placed on the actual bulletins, only on right-hand pages near them. Space
is limited to two ads in this section per issue.
Every issue of Fabricare includes the industry's finest technical bulletins which offer vital information and instructions on
cleaning, finishing, and spotting. These bulletins are the pages readers turn to first. No other publication offers this caliber of
information. This makes every issue a great issue for promoting your product.
A PUBLICATION OF THE DRYCLEANING & LAUNDRY INSTITUTE
14700 Sweitzer Lane, Laurel, Maryland 20707 Ad Sales: 301-279-0468 / soser@dlionline.org
rate card
2014 PRINT ADVERTISING RATES
MEMBERS
COMMISSIONS & DISCOUNTS
Agency commission of 15% on space and
color will be given to bona fide agencies
if the invoice is paid within 30 calendar
days. No agency commission on guaranteed position, production, mechanical
charges, or if payment is later than 30
days. There is no cash discount.
RATE PROTECTION CLAUSE
Proper notification will be given of any
rate change. Space orders may be
cancelled at the time a change in rate
becomes effective without incurring a
short-rate adjustment on space already
run, provided the contract has been
earned up to the date of cancellation.
BW
Full Page
1
/2 Page
1
/4 Page
Spread
1 Time
$1,025
$780
$650
$1,750
3 Times
$925
$705
$590
$1,575
6 Times
$820
$625
$520
$1,400
COLOR
Full Page
1
/2 Page
1
/4 Page
Spread
1 Time
$1,475
$1,230
$940
$2,200
3 Times
$1,330
$1,100
$840
$1,980
6 Times
$1,180
$985
$750
$1,760
BW
Full Page
1
/2 Page
1
/4 Page
Spread
1 Time
$1,210
$950
$775
$2,050
3 Times
$1,115
$875
$715
$1,890
6 Times
$1,005
$790
$645
$1,700
COLOR
Full Page
1
/2 Page
1
/4 Page
Spread
1 Time
$1,630
$1,385
$1,035
$2,500
3 Times
$1,500
$1,275
$950
$2,300
6 Times
$1,350
$1,150
$860
$2,075
ADVERTORIALS
One page
Two-page spread
Four-page spread
$3,260
$5,000
$7,250
NON-MEMBERS
A PUBLICATION OF THE DRYCLEANING & LAUNDRY INSTITUTE
14700 Sweitzer Lane, Laurel, Maryland 20707 Ad Sales: 301-279-0468 / soser@dlionline.org
advertising specs
PLEASE SEND MATERIALS TO:
Drycleaning & Laundry Institute
Attn: Fabricare Advertising Sales
14700 Sweitzer Lane
Laurel, MD 20707
E-mail: hkimmel@dlionline.org
AD SIZES AND FORMATS
FULL PAGE
FULL PAGE
SPACE SIZE
WIDTH
DEPTH
Full Page
1
/2 page, horizontal
1
/2 page, vertical
1
/4 page, vertical
7.5”
7.5”
4”
2.5”
10”
5”
10”
10”
Trim Size: 8.5” x 11
Bleed Size: 8.75” x 11.25”. For bleeds, please add .125” to all sides of
trim. All text should be at least .375” inside trim.
1
/2 PAGE
VERTICAL
ACCEPTABLE FILE FORMATS
1
/2 PAGE
HORIZONTAL
1
/4 PAGE
VERTICAL
• Files must contain all fonts and graphics to size. A hard (printed)
proof copy must be supplied for comparison.
• Application formats:
MAC/Windows: QuarkXpress, Adobe Photoshop, Adobe Illustrator,
Adobe InDesign, Adobe Acrobat PDF.
• Fonts must be converted to outlines or embedded.
• Files must be a minimum of 300 dpi.
• All colors should be set to process CMYK.
SUBMISSIONS
• Electronic Submission: Files under 10 MB may be e-mailed to:
hkimmel@dlionline.org
A PUBLICATION OF THE DRYCLEANING & LAUNDRY INSTITUTE
14700 Sweitzer Lane, Laurel, Maryland 20707 Ad Sales: 301-279-0468 / soser@dlionline.org