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22nd Asian Cards User
Conference 2014
October 2014
Yangon, Myanmar
Sule Shangri-la Hotel
https://www.acugroup.org
Event at a
Glance
Venue: Yangon, Myanmar
Date: Oct/Nov 2014
What Future Lies Ahead for Asia Banks?
Learnt from the 1997 Asia financial crisis, banks in Asia emerged much stronger and have
enjoyed years of growth. Moving forward, how do Asia banks continue to ride this wave of
success? What are the challenges and technology trends that we need to know in order to
protect and continue to spur growth? How do banks innovate and leverage on innovative
platforms to reinvent payments and transactions around the consumer experience and
expectations?
ACU gives you the right platform to gain insight into innovative products, payments
landscapes and key trends to keep pace with.
Technology Drives Performance and Growth?
Technology is changing the gameplay of businesses and end users are seeking reliable
and seamless end-to-end services, from issuance to services on the go. The emergence of
new technologies offer banks a plethora of ways to communicate with their customers online, mobile or via most prevalent customer touch-points. This has drastically increased
the scope of coverage when banks plan for their customer-centric offerings. It is of
paramount importance for banks to keep abreast of and harness these new technologies
to carve a niche for themselves and differentiate themselves from the pack and to
improve on their bottom-line.
Security Challenges in Financial Business
These new ways of interaction with the consumers has also brought about new challenges
related to information security. Let our expert speakers share important in-sights into
topics related to security challenges faced by financial businesses and the effective
methods to protect against fraudulent online transactions.
Join us at the conference where our expert speakers perform deepdive on the topics and help to identify the key priorities for 2014 and
beyond.
For Enquires, contact Samuel Phan at Samuel.Phan@worldline.com or call +65 6496 3828
Why Attend
ACU?
Quality presentations from international and regional speakers
The ACU Conference offers insightful presentations from international and regional
speakers sharing their real-life business experiences, giving you a balanced perspective of
global and local views of the payment industry.
The conference also offers breakout sessions where delegates are divided into smaller
groups to allow free-flow of ideas / discussions on selected key topics.
Networking opportunities
Be it at the presentations or during the relaxing environment at the welcome cocktail and
themed dinner, there is every moment for you to meet or develop new relationship with
fellow conference delegates.
Mutual sharing of knowledge and initiatives amongst delegates across
the region
With approximately over 80 credit card executives from banks / financial institutions and
speakers attending the ACU Conference, intriguing ideas, real-life experiences and
knowledge will be shared and discussed during the conference and the interactive breakout
sessions.
For Enquires, contact Samuel Phan at Samuel.Phan@worldline.com or call +65 6496 3828
Event at a
Glance
Time
Activity
Venue
Arrival - Day 1
Various times
Arrival and check in
Hotel Lobby
18:30 pm till late
Dinner
Off-site
Day 2
7:30 am – 8:45 am
Breakfast
Café Sule
9:00 am – 12:30 pm
Conference
Ballroom
12:30 pm – 14:00 pm
Lunch
(Photo-taking before lunch)
14:00 pm – 17:30 pm
Conference – cont’d
Ballroom
18:30 pm till late
Dinner (Off-site)
Off-site
Café Sule
Day 3
7:30 am – 8:45 am
Breakfast
Café Sule
9:00 am – 11:45 pm
Conference
11:45 pm – 12:45 pm
Lunch
Café Sule
13:00 pm – 18:30 pm
Half-day Tour / Golf Game
Off-site
18:30 pm till late
Dinner (Off-site)
Off-site
Ballroom
Departure - Day 4
7:30 am – 10:00 am
Breakfast
12 noon
Check out
Café Sule
Hotel Lobby
For Enquires, contact Samuel Phan at Samuel.Phan@worldline.com or call +65 6496 3828
Agenda
Arrival – Day 1
Time (Venue)
Activity/Description
Various Times
Arrival and Check-in to Hotel
18:30 hr till late
Welcome Dinner
Day 2
Time (Venue)
Activity/Description
07:30 hr onwards
Breakfast
08:45 hr to 09:00 hr
Registration & Event Administration
Chairperson’s Opening Address
09:00 hr to 09:15 hr
Jacqueline Fernandez
ACU Committee Chairperson
EVP, Customer Lending Cluster, EastWest Bank
Keynote Speech: The Future of Banking in Myanmar
09:15 hr to 09:45 hr
Myanmar – 2nd largest country by land size in Southeast Asia is a
promising land with a large population of 60m. Largely a cash-based
economy today, the country is about to experience a period of
accelerated growth in financial services, as the country opens up and
revolutionizes its banking industry.
Local association/Central Bank to share about the current cards and
payments landscape, infrastructures, the challenges and
opportunities on the horizon.
Central Bank of Myanmar
The Next Decade
09:45 hr to 10:15 hr
Top 10 Strategic Initiatives to Guide you into the Next Decade
Cyrus Daruwala
Managing Director
Financial Insights, Asia Pacific
10:15 hr - 10:45 hr
Tea Break
For Enquires, contact Samuel Phan at Samuel.Phan@worldline.com or call +65 6496 3828
Agenda
Time (Venue)
Activity/Description
Using Instant Issuance to transform customer relationship
10:45 hr to 11:30 hr
Enhance profitability of your card program and retain customer
loyalty
Proposed Speaker: Monica Lim
Instant Issuance, Director, Asia Pacific
Datacard Group
11:30 hr - 12:00 hr
12:00 hr - 12:30 hr
e-Security
Thales
Managing Cybersecurity

Insights into current CNP issues

Profitability protection through effective real-time fraud
prevention

Reducing transaction abandonment rate with lower operation
cost

Balancing Security and Convenience while reducing fraud
Andy Lee,
Senior Director Asia Pacific
CA Technologies
12:30 hr - 14:00 hr
Group Photo Taking Follow By Lunch
MasterCard Payment Solutions in Myanmar
14:00 hr – 14:30 hr
MasterCard is the first international payments network to license
banks in Myanmar to carry the MasterCard logo. Insights into what
this means for the country and what the next steps are.
Proposed speaker: David Chan
Group Head and Senior Vice President, Market
Development, South East Asia, MasterCard Worldwide
14:30 hr – 15:00 hr
15:00 hr - 15:30 hr
Introduction: Worldline Innovations
Worldline Asia Pacific
Tea Break
Breakout Sessions (CA/IBM/Thales/Datacard)
15:30 hr - 16:30 hr
Track 1: TBC
Track 2: TBC
For Enquires, contact Samuel Phan at Samuel.Phan@worldline.com or call +65 6496 3828
Agenda
Time (Venue)
Activity/Description
Worldline Products Update Session:
16:30 hr - 17:30 hr
Track 1: Cardlink II
Track 2: ASCCEND
18:00 hr
End of Conference – Day 1
18:30 hr till late
(Off-site)
Dinner (Off-site)
Day 3
Time (Venue)
Activity/Description
07:30 hr onwards
Breakfast
Re-inventing Customer Interactions. Transforming
Payments.
09:00 hr - 09:30 hr
Branchless banking
IBM Systems & Technology Group
09:30 hr - 10:00 hr
AMEX/Visa/Discovery
10:30 hr - 11:00 hr
Tea Break
Panel Discussion:
11:00 hr - 12:00 hr
Top initiatives to guide you into the next decade
Moderator: Cyrus Daruwala,
Managing Director
Financial Insights, Asia Pacific
12:00 hr - 12:15 hr
Closing Address
12:15 hr - 12:45 hr
Buffet Lunch
13:00 hr - 18:30 hr
(Off-site)
Half Day Tour (Complimentary)
OR
18-Hole Golf Game (At Subsidized Rate)
(Assemble at Hotel Main Lobby)
18:30 hr till late
(Off-site)
Dinner (After Tour)
For Enquires, contact Samuel Phan at Samuel.Phan@worldline.com or call +65 6496 3828
Agenda
Departure – Day 4
Time (Venue)
Activity/Description
07:30 hr - 09:00 hr
Breakfast
Various Times
Check-out and Departure
Please note that all speakers and topics are confirmed, unless otherwise stated. The agenda is subject to change at the discretion of the ACU Conference organizing committee.
For Enquires, contact Samuel Phan at Samuel.Phan@worldline.com or call +65 6496 3828