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With support from
Media Partner
14th International
Trademark Conference 2014
† Conference Topics
† OHIM BoA: Recent Case-Law
† EGC vs. OHIM: Selected Decisions
THE annual summit of trademark law!
This year’s focus: China
† ECJ: Recent Trends in Trademark Law in Europe
† OHIM’s Mediation Service
† WTR Survey: The Needs of the Trademark Industry
† Country reports: The USA & China
† Speakers
Opening address
Chairman
António Campinos
Trevor Little
President of OHIM, Alicante
Managing Editor, World Trademark Review, London
Marko Ilešič
Nicolas James Forwood
Alexander v. Mühlendahl
Judge, ECJ, Luxembourg
Judge, EGC, Luxembourg
Bardehle Pagenberg, Munich
João Negrão
Deborah Cohn
David Stone
Director, OHIM, Alicante
Commissioner for Trademarks, USPTO,
Alexandria, VA
Simmons & Simmons, London
Veena Marr (tbc)
Dentons, Paris
Dimitris Botis
Deputy Director, OHIM, Alicante
Christoph Bartos
Member of the BoA, OHIM, Alicante
Sven Stürmann
Legal Director, eBay, London
Jerry F. Xia (tbc)
Chief IP Counsel, Honeywell, Shanghai
Mediator, OHIM, Alicante
23 - 24 October 2014, OHIM, Alicante
Isabelle Leroux (tbc)
Kurt Stöpetie
Brinkhof, Amsterdam
Christopher Smith
Baker & McKenzie, Hong Kong
14th International Trademark Conference 2014
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Welcome
†
Dear Delegate,
We are proud to announce FORUM Institute’s 14th International
Trademark Conference, to be held 23-24 October 2014 at
the OHIM in beautiful Alicante. The Conference is the annual
summit for trademark professionals from around the world,
providing a forum for discussions on the most important IP
trends and developments. A panel of world-class international
experts, key decision makers and leading players will focus on
the most topical issues affecting today’s trademark and design
law and answer your questions on them. The meeting will bring
together representatives from all fields of IP practice and offers
you the unique opportunity to meet members of the OHIM staff.
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Save the date and join us in October 2014 for the
14th International Trademark Conference in Alicante!
I look forward to meeting you there!
Desislava Gavrilova
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Media Partner:
World Trademark Review
World Trademark Review (WTR) is the world’s only independent
multimedia publication dedicated exclusively to reporting on
trademark issues for in-house and private practitioners
internationally. The WTR platform includes a subscriptionbased, practitioner-led, bimonthly publication which focuses
on the issues that matter to trademark professionals. Each
issue provides in-depth coverage of emerging national and
regional trends, analysis of important markets, examples of
industry best practice and interviews with high-profile
trademark personalities, as well as columns on trademark
management, online issues and counterfeiting. WTR is your
only option if you want independent online and print-based
coverage of global trademark news, as well as in-depth
reports focusing on the issues and challenges facing trademark practitioners wherever in the world you are based.
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Don’t miss out on this
high-level trademark summit
in 2014!
High-level: You will meet the experts and key decision
makers.
Multiple views: You will hear different views at one event.
Best practice: You will learn the best strategies and
share experiences.
Global: The event attracts delegates from over
25 countries across the globe.
Networking: There will be first-class opportunities to
network with your speakers and co-delegates at coffee
breaks and during lunch.
Come together: You will meet speakers and colleagues at
the traditional Conference Dinner and experience a lively
exchange of views in a fine Spanish atmosphere.
Who will benefit from the event?
You will benefit from the Conference and the workshop
if you are a
† Trademark/IP Agent
† Corporate Trademark/IP Counsel
† Intellectual Property Consultant
† Attorney, Solicitor, Barrister, Legal Adviser
† Judge
† Company executive with a special interest in IP
† Formalites Officer, Paralegal
†
What our delegates say:
‘Alicante was a great conference! Thank you!’
‘An absolute must-attend event!’
‘I was impressed by the atmosphere!’
‘Interesting agenda and great panels!’
‘Very informative discussions.’
‘Thank you for this experience.’
‘It was great to make interesting new contacts.’
‘Excellent opportunity to network.’
‘Fantastic conference dinner.’
‘I enjoyed my time in Alicante!’
‘Beautiful location.’
‘Friendly and open atmosphere.’
Conference Dinner: Enjoy Spanish hospitality at its finest!
The 14th International Trademark Conference Dinner will be held at a specially selected restaurant. It has been arranged to
facilitate networking among delegates and speakers. Enjoy a night of fine Spanish food and wine and experience a lively exchange
of views in an elegant but relaxed atmosphere.
Your Agenda
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Thursday, 23 October 2014
Community Trademark and Harmonized Law –
Recent Developments
8:00 am
12:30 pm
Registration
CTM FORUM: The Faster Way to the
Community Trademark – Impact for
the TM Owners. How to Save Time
and Money?
9:00 am
Chairman’s Introduction
Trevor Little (World Trademark Review)
9:15 am
Keynote
António Campinos
(Office for Harmonization in the Internal Market)
Moderator: Trevor Little (World Trademark Review)
Panelists: Nicolas Forwood (EGC), Dimitris Botis (OHIM),
Christoph Bartos (OHIM), Veena Marr (eBay, tbc),
Alexander von Mühlendahl (Bardehle Pagenberg)
1:00 pm Lunch
9:45 am
Recent Developments at OHIM
João Negrão
(Office for Harmonization in the Internal Market)
10:15 am
Boards of Appeals’ Recent Case Law
Christoph Bartos
(Office for Harmonization in the Internal Market)
Decisions on:
† Non distinctive words combined with figurative elements
† Article 6ter PC – the protection of flags and state
emblems
† The level of protection of weak trademarks in the
assessment of likelihood of confusion
and more
11:15 am Coffee break
11:30 am
Selected EGC Decisions:
EGC & OHIM Perspective
Nicholas James Forwood (European General Court)
Dimitris Botis (Office for Harmonization in the Internal Market)
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Procedural matters:
procedure before the Court and before the Office
Absolute grounds for refusal:
distinctive character, descriptive signs, etc.
Relative grounds for refusal:
likelihood of confusion, reputation
Registered Community Designs:
examination and invalidity
Enforcement: trademarks and designs
2:00 pm
The Mediation Procedure at OHIM
Sven Stürmann (Office for Harmonization in the Internal Market)
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Intellectual Property mediation: What and why?
OHIM’s Mediation Service: Who? When? How? Where?
Presentation and discussion of recent mediations
2:45 pm Coffee break
3:00 pm
ECJ – Recent Trends in the
Trademark Law in Europe
Report on recent cases by Marco Ilešič (European Court of
Justice), comments by Alexander von Mühlendahl (Bardehle
Pagenberg)
Case presentation – Question – Statement –
Counterstatement
† Cases on: protectability, likehood of confusion and
infringement questions
4:00 pm
The ECJ’s Newest Harmonization
Guidelines and Their Impact on
Trademark Owners
Veena Marr (eBay, tbc)
4:45 pm
End of the 1st Day
8:00 pm
Conference Dinner
Your Agenda
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Friday, 24 October 2014
International Trademark Law –
Recent Developments
9:30 am
12:30 pm Lunch
WIPO Update:
International Brands Economics
(WIPO representative)
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How branding activities interact with the broader
economy
How companies’ branding choices affect their sales and
profits
How governments have influence on the branding
activities of companies – Do the existing policies meet the
needs of the marketplace?
How branding activities affect market competition
and innovation
10:15 am
The Needs of the Trademark Industry
after the WTR survey
Trevor Little (World Trademark Review)
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How corporate trademark teams are developing new
budget management strategies
The evolution of the corporate counsel-private practice relationship
The latest trends in online policing and enforcement
activities
USA
1:30 pm
News and Updates from the USPTO
Deborah Cohn (United States Patent and Trademark Office)
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China
2:15 am
Recent Developments in the Trademark
Law in China and Their Implication on the
Business Environment
Christopher Smith (Baker & McKenzie)
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10:45 am Coffee break
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Country Reports
Germany, France, UK, the Netherlands
11:00 am
Overlapping Areas in IP protection:
Best Strategies for Protecting Product
Shape in Europe
Case study – comparison of real trademark,
design and copyright cases
Alexander von Mühlendahl (Bardehle Pagenberg)
Isabelle Leroux (Dentons, tbc)
David Stone (Simmons & Simmons)
Kurt Stöpetie (Brinkhof)
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National provisions and obligations to be considered when
securing trademark, design and/or copyright protection
Advantages and disadvantages of different options
regarding registration and enforcement strategies
Scope of compatibility when combining protection options
Current initiatives for quality
Latest IT developments
Outreach for stakeholders and the public
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Expedited examination times under the new PRC
Trademark Law – examination will be speeded up
across the board, and will now be subject to statutory
time limits, but at what cost?
Protection of well-known marks under the new Trademark
Law – real changes, or more of the same for foreign brand
owners?
Radical shake-up of the trademark opposition regime –
what are the likely consequences of the removal of
appeals for the party filing the opposition, and what was
the thinking behind this change to the law?
Expansion of fair use defenses – how useful will these be
in practice in cases where the bona fide user of a trademark is defending itself from allegations of trademark
infringement?
3:00 pm
Focus China: Best practices for
implementing trademark enforcement
efforts under the revised Trademark Law
Christopher Smith (Baker & McKenzie)
Jerry F. Xia (Honeywell, tbc)
4:00 pm
End of the Conference
Your Speakers
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Opening address
†
Chairman
António Campinos
Trevor Little
President,
Office for Harmonization
in the Internal Market, Alicante
Managing Editor,
World Trademark Review,
London
Speakers
Prof. Dr. Marko Ilešič
David Stone
Judge,
European Court of Justice,
Luxembourg
Attorney-at-law, Partner,
Simmons & Simmons,
London
Nicolas James Forwood
Kurt Stöpetie
Judge,
European General Court,
Luxembourg
Attorney-at-law, Partner,
Brinkhof N.V.,
Amsterdam
João Negrão
Isabelle Leroux (tbc)
Director,
International Cooperation & Legal Affairs,
Office for Harmonization in the Internal
Market, Alicante
Attorney-at-law, Partner,
Dentons, Paris
Panelist for the WIPO
Deborah Cohn
Dimitris Botis
Deputy Director,
International Cooperation & Legal Affairs,
Office for Harmonization in the Internal
Market, Alicante
Christoph Bartos
Member of the Boards of Appeal,
Office for Harmonization in the Internal
Market, Alicante
Sven Stürmann
Legal Adviser & Mediator,
Office for Harmonization in the Internal
Market, Alicante
Prof. Dr.
Alexander von Mühlendahl
Attorney-at-law, Bardehle Pagenberg, Munich
Former Vice-President of OHIM
Commissioner for Trademarks,
United States Patent and Trademark Office,
Alexandria, VA
Christopher Smith
Attorney-at-law, Partner,
Baker & McKenzie,
Hong Kong
Jerry F. Xia (tbc)
Chief IP Counsel – North Asia,
Honeywell,
Shanghai
Veena Marr (tbc)
Legal Director, Global Intellectual Property,
eBay,
London
14th International Trademark Conference 2014
Registration under
service@forum-institut.com or
Fax +49 6221 500-555
†
Registration Form
Yes, I will attend the
14th International Trademark Conference 2014
I am interested in more information about FORUM events and I
agree to this information being sent to me by e-mail.
Meet the international experts,
key decision
markers and
leading players
†
How to register
†
†
Registration: +49 6221 500-501
Conference No. 14 10 170
† Internet:
www.trademarkconference.com
† Date:
23 October 2014 8:00 am – 9:00 am
9:00 am – 4:45 pm
8:00 pm
24 October 2014 9:30 am – 4:00 pm
Name
Position/Department
Registration
Conference
Conference Dinner
Conference
† Venue:
Office of Harmonization in the Internal Market
Avenida de Europa, 4 · 03008 Alicante, Spain
Company
Street
Postal Code/City/Country
† Fee:
€ 1,490.–
The fee includes course documentation as well as mid-session
refreshments, business lunch and the Spanish dinner on
23 October 2014. Invoice and confirmation will be forwarded
to you.
Tel. No.
† Early bird registration:
Booked by 30 April € 1,340.–
E-Mail
Contact person at office
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Date, Signature
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† Hotel accommodation:
For more detailed information please visit
www.trademarkconference.com.
Any further questions?
Please feel free to contact me if you have
any questions.
Desislava Gavrilova, LL.M.
Lawyer, Conference Manager
Tel. +49 6221 500-730
d.gavrilova@forum-institut.de
Sponsorship Opportunities
This event will provide an excellent opportunity to promote
services and products to senior level decision markers.
For details on the opportunities available from insertion of
promotional literature in the delegate pack to full conference
sponsorship, please contact: Mrs Annabel Augstein
Phone +49 6221 500-536 · a.augstein@forum-institut.de
†
Cancellation Policy
Our general terms and conditions apply (as of 1. December 2011)
and are available upon request. We can send them to you anytime
or you can find them on the internet at www.forum-institut.com/t&c.
FORUM · Institut für Management GmbH · POB 105060 · 69040 Heidelberg · Germany
Tel. +49 6221 500-500 · Fax +49 6221 500-555 · www.forum-institut.com