Abstract Book Contents About this document . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 The general programme . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Track-by-track programme . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Keynote speech abstracts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Parallel track presentation abstracts . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 A.1 Energy and the Built Environment I: Urban Energy Systems . . . . . . . . . 10 A.2 Energy Generation in Society I: Incumbent Energy Sources and Diversification Strategies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 A.3 Energy Debates I: Narratives and Framing . . . . . . . . . . . . . . . . . . . 16 B.1 Energy Path-Dependency and Path-Making I: Socio-Technological Systems 19 B.2 Energy and the Built Environment II: Energy Innovations in Housing and Households . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 B.3 Energy Generation in Society II: Solar Energy . . . . . . . . . . . . . . . . . 23 B.4 Energy Debates II: Public Discourses . . . . . . . . . . . . . . . . . . . . . 24 C.1 Energy Path-Dependency and Path-Making III: Path-Shaping and Expectations 27 C.2 Energy Consumption and Innovations I: Practices and Rhythms of Everyday Life . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 C.3 Nuclear Energy and Nuclear Waste Management I: Expert Practices . . . . . 31 C.4 Transition Policy of Green Growth: Conceptual and Practical Perspectives . . 34 D.1 The Energy Industry, Risk Governance and Trade-Offs . . . . . . . . . . . . 35 D.2 Energy Consumption and Innovations II: Citizens as Energy Users . . . . . . 38 D.3 Nuclear Energy and Nuclear Waste Management II: Risk Communication and Dialogue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40 2 About this document The Helsinki Institute of Science and Technology Studies (HIST), the Aalto University School of Business, and the Finnish Society for Science and Technology Studies organize the 2nd Aalto Event on Science and Technology Studies at the Aalto University School of Business, in Helsinki, Finland, on 5-6 November 2012. The Aalto Event gathers researchers interested in the relation between social issues and science and technology. The particular theme of this year’s event is energy in society. During the last decades, national energy systems and energy policies have been challenged in a number of ways with rampant consequences. Societies are shifting into lean, energy efficient, and low-carbon economies, while international energy markets have expanded, and new essentially political forms of representation on energy services and energy consumption have emerged. At the same time, energy policies and the relevant business practices continue to be shaped by the existing base of investments and infrastructures. Such path-dependencies and their effects are indeed easily underestimated by the current hype with future energy scenarios. With these issues in mind, the event welcomed papers that deal with for example: • Path-dependency and path-making in energy systems. • Energy policy and social actors in fields of energy provisioning. • Expertise, reputation, and other sources of social power related to energy systems. • Expansion of electricity markets and their regulation. • Conceptualizations of energy security and risks. • Energy consumption and energy services in everyday life. This document contains all the presentation and paper abstracts submitted to the event. The programme includes some 50 abstracts presented in parallel thematic sessions. 3 The general programme M ONDAY 5 N OVEMBER 2012 10:00-10:15 10:15-11:45 Welcoming words and Introduction: Dean Ingmar Björkman (Aalto University School of Main Building Business) Assembly Hall Keynote: Professor Simon Marvin (Durham University, UK): “Cities and Low Carbon -“- Transition” 11:45-13:15 Keynote: Dr. Tuula Teräväinen (University of Helsinki, Finland): “Debating the Political -“- Promises of Energy Technologies” 13:15-14:15 Lunch 14:15-15:45 Parallel Thematic Sessions A 1. Energy and the Built Environment I: Urban Energy Systems Main, Board Rm. 2. Energy Generation in Society I: Incumbent Energy Sources and Diversification Strategies Arkadia E124 3. Energy Debates I: Narratives and Framing Main Bldg C238 15:45-16:15 Coffee 16:15-17:45 Parallel Thematic Sessions B 19:00-22:00 1. Energy Path-Dependency and Path-Making I: Socio-Technological Systems Main Bldg A201 2. Energy and the Built Environment II: Energy Innovations in Housing and Households Main, Board Rm. 3. Energy Generation in Society II: Solar Energy Chydenia G112 4. Energy Debates II: Public Discourses Main Bldg C238 Get-together dinner at Restaurant Perho T UESDAY 6 N OVEMBER 2012 10:15-11:45 Keynote: Professor Harald Rohracher (Linköping University, Sweden & Klagenfurt Main Building University, Austria): “Governing a Socio-technical Transition Towards Sustainable Energy Assembly Hall Systems? Some Conceptual Challenges” 11:45-13:15 Keynote: Research Director Per Mickwitz (Finnish Environment Institute, Finland): “Change -“- and Stability in Energy Systems” 13:15-14:15 Lunch 14:15-15:45 Parallel Thematic Sessions C 1. Energy Path-Dependency and Path-Making II: Path-Shaping and Expectations Main, Board Rm. 2. Energy Consumption and Innovations I: Practices and Rhythms of Everyday Life Main Bldg C238 3. Nuclear Energy and Nuclear Waste Management I: Expert Practices Arkadia E127 4. Transition Policy of Green Growth: Conceptual and Practical Perspectives Main Bldg C350 15:45-16:15 Coffee 16:15-17:45 Parallel Thematic Sessions D 17:45-19:30 1. The Energy Industry, Risk Governance and Trade-Offs Main, Board Rm. 2. Energy Consumption and Innovations II: Citizens as Energy Users Main Bldg C238 3. Nuclear Energy and Nuclear Waste Management II: Risk Communication and Dialogue Arkadia E127 Closing of Event Main Building Restaurant Proffa 4 Track-by-track programme M ONDAY 5 N OVEMBER 2012 14:15 -15:45 A.1 Energy and the Built Environment I: Urban Energy Systems A.2 Energy Generation in Society I: Incumbent Energy Sources and Diversification Strategies A.3 Energy Debates I: Narratives and Framing Main Building, Board Room Moderator: Armi Temmes Arkadia, Room E124 Moderator: Eeva-Lotta Apajalahti Main Building, Room C238 Moderator: Suvi Huttunen 1. “Energy Transformations Through Local Institutional and Organizational Change”, Pia Laborgne, Technical University of Darmstadt, Germany. 1. “Diversification Strategies in the Renewable Energy Industry: Success Factors and Timing Considerations”, Melanie Oschlies, University of St. Gallen, Switzerland. 1. “A Metadata Approach to Ingesting Energy Realities”, Ben Li, University of Oulu, Finland / University of Calgary, Canada. 2. “Skaftkärr, an Energy Efficient Residential Area”, Eero Löytönen, City of Porvoo, Finland. 3. “Protection of Electric Traffic Niche in Finland – Too Much or Too Little?”, Armi Temmes, Rami-Samuli Räsänen, Veikka Pirhonen and Raimo Lovio, Aalto University, Finland. 2. “Directors’ Status-Quo Bias and Strategic Renewal: Do Politicians in the Board of Directors Prevent Change?”, Rolf Wüstenhagen and Melanie Oschlies, University of St. Gallen, Switzerland. 3. “Formation, Maintenance and Destabilisation of Carbon Lock-in at Large Municipal Energy Utility”, Eeva-Lotta Apajalahti and Raimo Lovio, Aalto University, Finland. 2. “The Technology Promoting Narrative on Solar Energy in Finland”, Heli Nissilä, Tea Lempiälä and Raimo Lovio, Aalto University, Finland. 3. “Finnish Forest Bioenergy Production Facing the Challenges of Climate Change, Sustainability and Innovations”, Suvi Huttunen, Finnish Environment Institute. M ONDAY 5 N OVEMBER 2012 16:15 -17:45 B.1 Energy Path-Dependency and Path-Making I: SocioTechnological Systems B.2 Energy and the Built Environment II: Energy Innovations in Housing and Households B.3 Energy Generation in Society II: Solar Energy B.4 Energy Debates II: Public Discourses Main Building, Room A201 Moderator: Mira Käkönen Main Building, Board Room Moderator: Adriana Mica Chydenia, Room G112 Moderator: Raimo Lovio Main Building, Room C238 Moderator: Antti Silvast 1. “A Socio-Ecological Systems Analysis for Understanding Institutions in Carbon Capture and Storage”, Arho Toikka, University of Helsinki, Finland. 1. “Towards Systemic Housing Retrofit: Developing Local Cultures of Domestic Energy Conservation”, Andrew Karvonen, University of Manchester, UK. 1. “Solar Heater Self-Building Courses as Sources of Consumer Empowerment and Local Embedding of Sustainable Energy Technology?”, Mikko Jalas, Aalto University, Helka Kuusi and Eva Heiskanen, National Consumer Research Centre, Finland. 1. “Changing Public Discourses on Finnish Nuclear New Builds around Fukushima Disaster”, Maarit Laihonen, Aalto University, Finland. 2. “Transformative Governance in Energy Infrastructures: A Challenge for a Sociology of Energy”, Gerhard Fuchs, University of Stuttgart / Helmholtz Alliance Energy-Trans, Germany. 3. “New Socio-technical Energy Systems in the Making: The Will to Improve the Energy Poor in Laos and Cambodia”, Mira Käkönen and Hanna Kaisti, University of Turku, Finland. 2. “Formal and Informal Diffusion of Innovations: Thermal Rehabilitation of Buildings in Romania”, Adriana Mica, University of Warsaw, Poland. 2. “Prospects for Solar Technology: The Role of Demonstration Projects”, Eva Heiskanen, National Consumer Research Centre and Raimo Lovio, Aalto University, Finland. 2. “The Contested ‘Truth’ about Chernobyl”, Karena Kalmbach, European University Institute, Italy. 3. “National Security Threat and Its Measurement: Protecting Society’s Vital Energy Infrastructures in Finland”, Antti Silvast, University of Helsinki, Finland. T UESDAY 6 N OVEMBER 2012 14:15 -15:45 C.1 Energy Path-Dependency and Path-Making II: PathShaping and Expectations C.2 Energy Consumption and Innovations I: Practices and Rhythms of Everyday Life C.3 Nuclear Energy and Nuclear Waste Management I: Expert Practices C.4 Transition Policy of Green Growth: Conceptual and Practical Perspectives Main Building, Board Room Moderator: Les Levidow Main Building, Room C238 Moderator: Mikko Jalas Arkadia, Room E127 Moderator: Matti Kojo Main Building, Room C350 Moderator: Nina Wessberg 1. “Path-dependency and Path-making in the Energy System in the Spanish Tile Sector”, Daniel GabaldónEstevan, University of Valencia, Eliseo Monfort-Gimeno, Ana Mezquita-Martí and Eva Vaquer Cañete,Universitat Jaume I. Castelló, Spain. 1. “User Innovation in Sustainable Home Energy Technologies”, Sampsa Hyysalo, Jouni Juntunen and Stephanie Freeman, Aalto University, Finland. 1. “Geological Disposal of Radioactive Waste as a ‘Megaproject’: A Survey of Potential Methodologies for Socio-economic Evaluation”, Markku Lehtonen, Université Paris-Est Marne-la-Vallée, France / Sussex Energy Group, UK. 1. "Innovation System Analysis: A Framework for Accelerating Green Growth", Marko Hekkert, Utrecht University, Netherlands. 2. “Justifying a Project Over Several Decades: The Example of the Fast Breeder Reactor in France”, Arthur Jobert and Claire Le Renard, Électricité de France. 3. “Innovation Priorities for UK Bioenergy: Technological Expectations versus Path Dependence”, Les Levidow, Theo Papaioannou and Alex Borda-Rodriguez, Open University, UK. 2. “Stacking Wood and Staying Warm: The Rhythms of Domestic Woodbased Heating Practices”, Mikko Jalas and Jenny Rinkinen, Aalto University, Finland. 2. “Adjudicating ‘Deep Time’ in the United States’ Failed Yucca Mountain Nuclear Waste Repository Licensing Procedure”, Vincent Ialenti, Cornell University, US. 3. “Negotiations on the Future of Joint Final Disposal of Spent Nuclear Fuel in Finland: Analysis of the Motives, Resources and Tactics of the Key Actors”, Matti Kojo, University of Tampere, Finland. 2. "The Role of Government Policy in Stimulating Green Growth: International Experiences", Matthias Weber, Austrian Institute of Technology. 3. “Towards Green Growth Can Transition Approaches Make a Difference?", Christopher Palmberg, Tekes, Finland. 4. “Shaping Paths to Renewable Energy Markets in Finland”, Nina Wessberg, Johanna Kohl, Annele Eerola, Torsti Loikkanen, Mikko Dufva and Sirkku Kivisaari, VTT, Technical Research Center of Finland. T UESDAY 6 N OVEMBER 2012 16:15 - 17:45 D.1 The Energy Industry, Risk Governance and Trade-Offs D.2 Energy Consumption and Innovations II: Citizens as Energy Users D.3 Nuclear Energy and Nuclear Waste Management II: Risk Communication and Dialogue Main Building, Board Room Moderator: Antti Silvast Main Building, Room C238 Moderator: Jouni Juntunen Arkadia, Room E127 Moderator: Sari Yli-Kauhaluoma 1. “Energy Distribution System Operator in Interaction with Society: Two Cases”, Bauke Steenhuisen and Wijnand Veeneman, Delft University of Technology, Leen van Doorn and Harry van Breen, Alliander, Netherlands. 1. “Rethinking the Experience of ‘Consensus Conference about Energy Alternatives’ in Castilla y Leon, Spain”, Ana Cuevas Badallo, Tamar Groves, Jorgelina Sannazzaro, University of Salamanca, Spain. 1. “Risk Dialogue in a Large-scale Scientific Enterprise: Analyzing Copper Corrosion as a Socio-technical Challenge in Finnish Nuclear Waste Management”, Tapio Litmanen, Tatiana Nigay and Jurgita Vesalainen, University of Jyväskylä, Finland. 2. “The Brazilian Electricity Sector: Dealing with Dependencies”, Kristina Kramer, Universidade Federal de Santa Catarina, Brazil / Freie Universität Berlin, Germany. 3. “System Management and System Failure: A Sociological Analysis of Experts’ and Laymen’s Insights of Electricity Infrastructure and its Problems”, Mikko J. Virtanen and Antti Silvast, University of Helsinki, Finland. 2. “Innovation Theory and Energy Policy: The Rise of Accelerated Energy Innovation and Its Implications for Innovation Theory”, Mark Winskel, University of Edinburgh, UK. 3. “Internet Forums and Citizen Inventiveness in Renewable Energy”, Sampsa Hyysalo, Jouni Juntunen and Stephanie Freeman, Aalto University, Finland. 2. “Reframing of Nuclear Communities: Nuclear Industry Reinterpreting Nuclear Communities Heightened Willingness to Consider Final Repository”, Mika Kari, University of Jyväskylä, Finland. 3. “In Our Backyard – Strategic Framing of Nuclear Waste Repository”, Hannu Hänninen and Sari Yli-Kauhaluoma, Aalto University, Finland. Keynote speech abstracts M ONDAY 5 N OVEMBER 2012 10:15-11:45 Aalto University School of Business Main Building, Assembly Hall C ITIES AND L OW C ARBON T RANSITIONS – PRODUCING URBAN ECOLOGICAL SECURITY ? Professor Simon Marvin (Durham University, UK) The challenge for large metropolitan areas in the 21st Century is to ensure their continued economic and social development while dealing with the uncertainties raised by global ecological change. As a result national and local governments are increasingly thinking about strategies for protecting large cities from climate change, for reducing reliance on external energy, water, food and waste flows, and developing the knowledge, expertise and governance capacity for effectively managing the changes required. Using a range of methods, including analysing documents and interviews with policymakers, politicians, corporates, utilities and environmental groups this talk explores urban responses to climate change and wider resource constraint. It compares the knowledge and capacity being developed in large world cities with those in ordinary cities. This work shows how selected large world cities are able to strategically understand the implications of climate change for flooding, weather and other critical resource issues such as energy supply against the context of their own aspirations for economic growth. Local governments of such cities are also trying to increase their autonomy by decreasing their reliance on external infrastructure networks. Working through new urban networks, often with environmental groups and corporates, world cities are aiming to establish themselves as developing ‘exemplary’ urban responses that, it is claimed, could be transferred and adopted in other contexts. However, the research shows that cities vary in their ability to respond to these developing challenges. It also raises critical questions about world cities’ responses which were often too narrowly-based or too over-technical and were not easily transferable to other situations. It concludes that a wider range of options for solutions are required and we should not rely on world cities to produce the responses required. T UESDAY 6 N OVEMBER 2012 10:15-11:45 Aalto University School of Business Main Building, Assembly Hall G OVERNING A S OCIO - TECHNICAL T RANSITION TOWARDS S USTAINABLE E NERGY S YSTEMS ? S OME C ONCEPTUAL C HALLENGES Professor Harald Rohracher (Linköping University, Sweden & Klagenfurt University, Austria) Innovation and technology policies are increasingly focusing on so-called grand challenges such as climate change mitigation or energy security. Analysing such challenges from a science and technology studies point of view draws our attention to a dilemma: On the one hand, concepts and empirical analyses of socio-technical change teach us how messy such processes are, how they depend on various contingencies and distributed action which in practice is hardly coordinated. On the other hand, we will have to deal with those transformation processes in one way or another and try to collectively shape socio-technical change. In my presentation I will look at some concepts 9 of transformational change in science and technology studies (such as transition management) and sketch out how they are used in analysing the challenge of transforming energy systems towards greater sustainability. I will particularly focus on a number of conceptual questions which have not yet been resolved, but which are at the same time essential to get a more differentiated understanding of the potentials and pitfalls of our ambition to shape the transition towards sustainable energy systems. Parallel track presentation abstracts M ONDAY 5 N OVEMBER 2012 14:15 -15:45 Parallel Thematic Sessions A A.1 Energy and the Built Environment I: Urban Energy Systems Aalto University School of Business Main Building, Board Room 1. E NERGY T RANSFORMATIONS T HROUGH L OCAL I NSTITUTIONAL C HANGE AND O RGANIZATIONAL • Pia Laborgne (p.laborgne@iwar.tu-darmstadt.de), Technical University of Darmstadt, Germany The urban socio-technical energy system is a key field for coping with global environmental changes and sustainable development of cities. Its forms and usages are decisive for resource consumption, but it also has important impacts on social and economical development. Cities are major context for the consumption of resources as well as centres for innovation and privileged level for experimentation and implementation. They are thus important starting points for sustainability transitions. The paper is based on case studies in three major German urban areas: Berlin, Frankfurt/Main and the Ruhr Metropolis in the framework of an interdisciplinary researcher group on urban infrastructures. The starting point is that urban energy infrastructure faces major transformations concerning the technical structures of energy provision and consumption as well as the social organization of energy provision and governing structures. The core question is how the energy system can be transformed on the local level, what role cities can have in the process of transforming the energy system and what specific local approaches for this exist. The research refers to the multi-level perspective in transition research (Geels 2002). The paper focuses on organizational approaches, in concrete on institutional socio-technical niche creation at the local level. Following Konrad et al (2004) such niches are defined as new configurations of structural elements with the focus on the change of institutional structures. Several examples for such transformations in Berlin, Frankfurt/Main and the Ruhr Metropolis are analyzed and compared based on qualitative interviews with local key actors, as well as on a media 10 analysis, official documents and literature. The goal is to assess the potential of these approaches as local strategies within a specific context and to ask in how far institutional structures in urban areas (should) transform in the context of energy transformations. 2. S KAFTKÄRR , AN E NERGY E FFICIENT R ESIDENTIAL A REA • Eero Löytönen, (eero.loytonen@porvoo.fi), City of Porvoo, Finland Combined skills of energy and urban planning have become vital while fighting the Climate Change: the urban planner is the first actor in the planning process, the plans of whom will either restrict or enable optimal RES and EE implementation later on. However, the urban and regional planners are not educated on these questions and the planning processes do not sufficiently encourage on energy efficient urban planning. Both the UPRES-project and the Skaftkärr-case justified a need for change. The traditional planning approach is that a municipality creates a general location plan in which the buildings can be easily built and connected to reads, and defines the physical dimensions of the buildings. The building code ensures the new buildings meet the EE norms. Thereafter, the energy and water utilities connect the buildings to their infrastructure in the best way still possible. In such away, however, it may be too late to optimize the RES and EE. In city of Porvoo, Finland a completely new approach was implemented: in the new way, the energy experts and the urban planners together with other professionals, started working together in the general plan stage already. The new planning approach for Skafkärr-case covered following elements: a) the structure and costs of urban areas b) energy production and consumption in the area c) mobility and traffic solutions and their environmental impacts d) services needed in the area and social elements e) new energy solutions, codes for construction The new urban plan that was based on maximizing the share biomass fuelled CHP and DH appeared to be the best choice from environmental point of view, and moreover, with the overall life-cycle costs much lower than the traditional plan would have caused. In other words, the new combined energy and urban planning was a win-win approach from both the reduced emission and the lowest cost point of view that was highly appreciated by the local decision makers. In the UPRES trainings carried out in five European countries in fall 2011-spring 2012 the above mentioned planning elements were covered as well. In the trainings the project has been able to reach hundreds of urban and regional planners and energy experts. In addition to the training, the project has been able to raise discussion on energy-efficient planning. The lessons learnt in the Skaftkärr case are perfectly in line with the recommendations from the trainings: a) urban and regional planners need to start working together with energy experts b) energy issues and energy efficiency should be taken into account in all levels of urban and regional planning c) competence on urban and regional planning is not enough: multi-faceted expertise is needed to create sustainable communities 11 Promoting new planning approaches requires not only training but also changes in the regional and local planning processes. This can be promoted with good practice examples such as Skaftkärrcase. Also consultation and information provision is needed. The pilot training is a part of Intelligent Energy Europe (EACI) research program that promotes RES access on the energy market. 3. P ROTECTION OF E LECTRIC T RAFFIC N ICHE IN F INLAND – T OO M UCH OR T OO L ITTLE ? • Armi Temmes (armi.temmes@aalto.fi), Aalto University Department of Management and International Business, Helsinki, Finland • Rami-Samuli Räsänen (rami-samuli.rasanen@aalto.fi), Aalto University Department of Management and International Business, Helsinki, Finland • Veikka Pirhonen (veikka.pirhonen@aalto.fi), Aalto University Department of Management and International Business, Helsinki, Finland • Raimo Lovio (raimo.lovio@aalto.fi), Aalto University Department of Management and International Business, Helsinki, Finland There is a societal demand for innovations that improve the sustainability of the transport sector. The negative externalities of transport include greenhouse emissions, toxic emissions of vehicles, land use pressures, congestion and accidents. In spite of these pressures, transport is still a very stable regime built on roads, private cars and the internal combustion engine. In the area of private cars one of the developing niche technologies is electric traffic, which can drastically improve the energy efficiency and reduce greenhouse emissions of road transport. We study the development of electric traffic in Finland drawing on strategic niche management (SNM) literature, in which individual niche technology (like electric traffic) is considered to develop through transition experiments. The experiments are first local, then gradually develop into trajectories (Geels and Raven, 2006) in which generic knowledge is developed through aggregation activities, which are social and cognitive activities that make knowledge flows possible (Geels and Deuten, 2006). An essential feature of SNM is formation of protected spaces – niches – for the emerging technologies in order to protect them from the mainstream selection pressures (Kemp et al., 1998, Smith and Raven, 2012). The various forms of protection have been conceptualized by Smith and Raven (2012) as shielding, nurturing and empowerment. Building on Smith and Raven (2012) we ask the following research questions: 1) How do Finnish innovation policy measures offer protection for the emerging electric traffic niche, and 2) Are there indications of a successful empowerment of the electric traffic niche in Finland? There have been a burst of activities in the electric traffic niche in Finland since 2009, but the penetration of electric vehicles and the development of electric traffic businesses are still at a very early stage. Based on our analysis of the various activities we propose that local niche activities and the various shielding measures together enhance the development of broader networks and aggregation activities. The various actors in these activities enhance the empowerment in different ways. The open proponents (niche actors) build the electric traffic future but may suffer from 12 lack of credibility among neutral actors, and the “conservatives” (regime actors) are cautious, but extremely credible. This resembles the differences of Greening Goliaths and emerging Davids (Hockerts and Wüstenhagen, 2010), but is less dependent on the size of the company. A.2 Energy Generation in Society I: Incumbent Energy Sources and Diversification Strategies Aalto University School of Business Arkadia Facility, Room E124 1. D IVERSIFICATION S TRATEGIES IN THE R ENEWABLE E NERGY I NDUSTRY: S UCCESS FAC TORS AND T IMING C ONSIDERATIONS • Melanie Oschlies (melaniekatharina.oschlies@unisg.ch), University of St. Gallen, Switzerland Substantial investment in the renewable energy industry is needed to drive the global energy system transition. However, investment decisions in emerging industries, like the renewable energy industry, are associated with high uncertainty. This paper assesses stock market reactions to entry decisions of established multi-technology firms into the renewable energy sector. The aim is to identify which aspects constitute a successful diversification into an emerging industry from a stock market perspective, i.e. in which cases diversification is rewarded with higher stock market performance. An example for different stock market reactions is the wind sector. After the sector was developed by pure wind players such as Vestas and Enercon, established multitechnology firms entered, e.g. GE (2002), Siemens (2004), and Alstom (2007). While GE managed to become the third largest player, Siemens ranks sixth and Alstom (late adopter) did not make it to the top 10 – and stock market reactions to the announcements of the respective market entries varied substantially. Therefore, established technology firms do not only have diverse entry options to choose from: e.g. being a first mover or a follower and acquiring a firm that is already active in the market or creating a joint venture. They also need to consider shareholder reactions when making the decision. And so far, research does not provide clear guidance on what are the drivers of positive or negative investor reactions to renewable energy related diversification decisions. The resulting questions are: How do diversification strategies into the renewable energy industry impact stock performance? How does the impact vary with decisions timing (early vs. late adopter), the current public discourse on renewable energies (e.g. depending on oil price, regulation, climate change discussions, and energy system related events such as the Fukushima incident), and the economic environment? I use an event study approach assessing short-term investor reactions to answer these questions. Initial results indicate towards a generally negative reaction to diversification decisions (as proposed by literature). In terms of diversification mode, joint ventures achieve positive results, acquisition negative ones. Furthermore, more established energy technologies like wind achieve more positive reactions than less established technologies (e.g. solar). 13 2. D IRECTORS ’ S TATUS -Q UO B IAS AND S TRATEGIC R ENEWAL : D O P OLITICIANS B OARD OF D IRECTORS P REVENT C HANGE ? IN THE • Rolf Wüstenhagen (rolf.wuestenhagen@unisg.ch), University of St.Gallen, Switzerland • Melanie Oschlies (melaniekatharina.oschlies@unisg.ch), University of St.Gallen, Switzerland When the energy policy decisions changed the Swiss market in 2011 the large electric utility companies were taken by surprise and reacted quite differently. Some of them rather reluctantly adapted to the new market conditions. The boards of the different companies played (as required by Swiss law) an active role in this phase of strategic reorientation. For example, the Chairman of the board of directors of Alpiq took over the interim-CEO role to oversee and drive the redefinition of the strategy. At BKW, another Swiss utility firm, the strategic changes following the Fukushima incident were publically communicated and represented by the Chairman of the board, not the CEO. While decisions on strategic renewal, both in turbulent and calm times, are based on the interplay with the management team, the board members are the decision makers who cannot only initiate strategic renewal, but also have a unique position to do so. Their role allows – and in many countries requires – them to review the management team’s strategic plans, support them through an outside perspective, and sometimes even to drive strategic change. There is a vivid debate in the strategic management literature about the role of the board of directors for strategic renewal (see for example, Haunschild, 1993; Davis et al., 1997; Carpenter et al., 2001; Chen et al., 2009; Shropshire, 2010). Two aspects that have not been assessed by now are the subject of this paper: first, the prevention of strategic renewal through individual directors’ status-quo bias driven by his or her demographics and network position, and second, the reinforcement of an individual’s status-quo bias on the board level. We therefore assess status-quo biases on both levels in times of environmental turbulence through a combination of network and regression analyses. Our findings from a sample of a total of 105 board members in the Swiss electric utility sector (at two points in time, 2002 and 2011) indicate a strong influence of a political profession, intra-industry ties and political orientation. Moreover, several board level dynamics, such as board size and diversity reinforce or mitigate these effects. With our theoretical discussion and empirical findings we contribute to the social network and institutional perspective on strategic renewal and highlight the importance of status-quo biases that stem from imitation and legitimization behaviors for the prevention of strategic renewal. 14 3. F ORMATION , MAINTENANCE AND DESTABILISATION OF CARBON LOCK - IN AT LARGE MU NICIPAL ENERGY UTILITY • Eeva-Lotta Apajalahti (eeva-lotta.apajalahti@aalto.fi), Aalto University Department of Management and International Business, Helsinki, Finland • Raimo Lovio (raimo.lovio@aalto.fi), Aalto University Department of Management and International Business, Helsinki, Finland Sociotechnical transition literature stresses the need of system level sustainability transitions in order to respond the global sustainability challenges. One of the earliest analytical tools in sociotechnical transition research is multi-level perspective where system level transition is alignment of three different analytical levels; diffusion of niche-level innovations, destabilisation of existing regime-level and slowly changing sociotechnical landscape-level. Multi-level perspective has been criticized for being overly hierarchical due to separation of three different levels. Therefore, resent transition studies have been focusing on regime-level which is of interest and function as a scene of action, whereas niche and sociotechnical landscape levels have been left as supportive concepts that feed-in pressures or bring new practices and configurations that challenge the regime. The stability of existing regime has been characterized by many lock-ins that are driven by selfreinforcing mechanisms (Arthur 1989) but the studies that stresses how existing lock-ins can be break or self-reinforcing mechanisms can be reversed are scarce. Turnheim and Geels (2012) bring promising destabilisation concept to describe the potential decline of existing industrial regimes. The destabilisation of industrial regime is described as a process where reproductions of core regime elements are weakening (ibid.). They see the destabilisation as longitudinal process where both external pressures, especially institutional and economic pressures, and endogenous enactment of regime actors are shaping the regime. In mature industrial regimes large industrial organisations are in many cases the main actors that reproduce current persistent practices and maintain different lock-ins through self-reinforcing mechanisms. In order to understand why current, stable and persistent organizational practices exist and how potential path-breakouts come about, an in-depth historical case study is needed. Our empirical case organisation is Finland’s largest municipal energy utility that is responsible for providing electricity to Nordic electricity exchange (Nord Pool) and heating major part of the Helsinki municipal region. In this paper we explore how organizational path dependency was formed during 20th century, what types of self-reinforcing mechanisms formulated contemporary logic of action and how institutional and economic pressures emerged in 1990-2010 that are slowly leading to destabilisation in the case organisation. Our empirical investigation show that the current logic of action; economically profitable, technologically efficient, centralised fossil fuel based large-scale energy production with efficient distribution channels in the City centre has its origins already in the beginning of 20th century. Carbon lock-in was mainly formed before 1990 regards to coal and maintained during 1990s by introducing natural gas. Institutional pressures started to cumulate during 2000s to which case organisation responded slowly with different response strategies, incremental improvements in its production and by purchasing renewable energy shares. Economic pressures are yet mainly future threats and niche-level innovations challenge either heating solutions or electricity production but not combined production and therefore still remain in the marginal. 15 A.3 Energy Debates I: Narratives and Framing Aalto University School of Business Main Building, Room C238 1. A M ETADATA A PPROACH TO I NGESTING E NERGY R EALITIES • Ben Li (bali@ucalgary.ca), Department of Information Processing Science, University of Oulu, Finland, and InnoLAB, University of Calgary, Canada In discussions and comparisons of energy politics, examples from Nordic countries are sometimes invoked as models to follow (e.g., Norway’s Oljefondet) or avoid (e.g., Canada’s oil sands development). Arguments about “if only country X had adopted country Y’s energy policy or technology” enable citizens, stakeholders, and other configurations of interests to author speculative desired or dreaded futures, to backcast plans from ideal outcomes, and to claim some agency over (ungraspable) path dependencies and externalities. In this way, (perhaps diverging) co-social and cotemporal realities (e.g., Greenpeace contrasts Aboriginal mining consortia contrasts Royal Dutch Shell) may be simultaneously constructed, experienced, and explained from apparently unambiguous human rules overlaid on complex natural phenomena. And in this way, uncertainty, impotence, and adverse outcomes may be ascribed away from oneself and perhaps to others, while fortune, competence, and victories may be claimed as outcomes of one’s own merits. As each narrative competes with all others before and after it to define a or the reality, it also seeks to underpin future action by attesting to the credibility of some interest’s hindsight, stewardship, or foresight. Ambiguity in conversation provides ample room for cognitive flexibility, yet obstructs clear understanding or recognition of gaps within the conversation or missing interests. Yet, as interests compete to influence beyond their own borders of reality, few interests desire to disambiguate such conflated past, present, future, local or foreign realities (or at least provide maps outlining them), or admit competitors for attention. Conflation of realities in energy discussions is both a scholarly problem in theorizing and understanding dynamics of interests, technologies and polices; and a practical problem for public policy development and evaluation. Expert stakeholders focus attention on rules and their authors, frustrated stakeholders strive to define and defend their relevance and sometimes their marginalization, technologists promise unspecified but abundant futures, and vast unaware publics must trust but cannot verify that their roles remain sustainable however realities unfold. This paper investigates what kinds of metadata are, or would be, required by interests in our energy future to disambiguate and explicate foundations underpinning diverse realities. It proposes a consistent approach to converse about, navigate and collaborate to construct agreeable shared present and future realities from co-present and loosely coupled vantages, while providing future publics better documents about past pathways and dependencies. It draws data from discussions made in or to publics by, for example, policymakers, industry and citizen stakeholder groups, technologists, and ordinary people via newsmedia and online, etc. In particular, this paper investigates data showing who wants to know more? under what circumstances? about what aspects? in relation to which realities? from whom? and under what satisfying conditions? Answering these questions contributes to the STS conversation an essential access to our now very rapidly shifting conversations co-construct extra-national energy realities. 16 2. T HE T ECHNOLOGY P ROMOTING NARRATIVE ON S OLAR E NERGY IN F INLAND • Heli Nissilä (heli.nissila@aalto.fi), Aalto University Department of Management and International Business, Helsinki, Finland • Tea Lempiälä (tea.lempiala@aalto.fi), Aalto University Department of Management and International Business, Helsinki, Finland • Raimo Lovio (raimo.lovio@aalto.fi), Aalto University Department of Management and International Business, Helsinki, Finland This paper analyzes the technology promoting narrative on solar energy in Finland. So far, solar technology is not a success story in Finland. It is in a highly marginal position in the Finnish energy mix, and no remarkable political measures have been taken to promote the technology. Finland is among the three EU countries that have not introduced support policies for photovoltaic systems (Dusonchet & Telaretti 2010). There is disagreement about whether and when the technology will reach grid parity and become cost-competitive with conventional energy sources and doubt about the potential of solar production in Finland’s geographical position. Yet, solar technology is a rapidly growing market internationally with significant business opportunities for technology developing companies. A break-through in solar technology could represent a value innovation for the Finnish economy and growing opportunities for export. Currently, the technology is promoted by a heterogeneous actor group consisting of a few technology developing companies, solar energy researchers, venture capitalists, the industry association Aurinkoteknillinen yhdistys and the clean-tech roof program ‘Groove’ led by the technology promoting association Tekes. The industry association and the ‘Groove’ program are the main forums through which solar actors come together to discuss the meaning, the opportunities and the challenges facing the emerging solar sector in Finland. This paper analyzes the ways through which solar technology is promoted in these forums. The paper departs from a narrative perspective on human group life and perceives technology narratives as a way of generating positive expectations about the future and a shared understanding of matters as they are. In order to create markets and political support for a novel technology, a credible and coherent story-line needs to be formed. This paper maps the arguments, ideas and themes present in the solar advocacy group’s story-line in Finland. Special attention is paid to a broader normative and ideological dimension of the narrative to consider the extent to which the narrative relates wisely to its surroundings and is effective in mobilizing resources for industry growth. Theoretically the article contributes to the discussion about the role of narratives in relation to the emergence of novel socio-technical and industrial realms and the politics of sustainability. The narrative is thought to co-evolve with respect to 1) Finnish technology and energy policy and decision-making and the overall political culture, in general, and 2) the growing solar market and the ‘green growth’ approach towards energy that dominates the international discussion on solar technology. Furthermore, the paper distinguishes narrative coalitions within the advocacy group and considers these story-lines with respect to their protagonists and their positions in society. Narrative strengths and weaknesses are identified and ways to strengthen the story-line considered. The empirical material consists of media reports dealing with the ‘Groove’ program, promotional material by the solar technology industry association, seminar presentations held at Groove gettogethers by individual solar technology companies and venture capitalists and observations made 17 at the events per se. This material is complemented by main policy and energy industry documents to indicate the ‘general standing on energy’ in Finland and to understand the wider societal context of the narrative. 3. F INNISH F OREST B IOENERGY P RODUCTION FACING C HANGE , S USTAINABILITY AND I NNOVATIONS THE C HALLENGES OF C LIMATE • Suvi Huttunen (suvi.huttunen@ymparisto.fi), Finnish Environment Institute (SYKE), Helsinki, Finland The Finnish forest bioenergy production has mainly evolved closely connected to the industrial forestry system producing pulp, paper and building materials, with tensions also related to these competing forms of forest resource utilization. However, in recent years, the tensions have been growing in terms of climate change, sustainability and innovations and forest bioenergy production is facing important pressures pushing simultaneously for both increasing and restricting the production. Climate change discussions see forest resources as a carbon sink, but also as an important source of energy that can lower green house gas emissions. Sustainability demands are concerned with the depletion and impoverishment of forest resources in terms of biodiversity and provision of ecosystem services, but also on rural development where bioenergy production may play a central role. In addition, forest resources have the potential to lead into new innovations with even increasing forms of utilization with economic possibilities challenging the economic rationale of large scale bioenergy production in Finland. This study aims at revealing if and how the different perspectives regarding the utilization of forests are observable in the evolution of bioenergy policies, how they are dealt with in formulating policy outputs and which perspectives gain prominence regarding different policy outputs. This gives valuable information regarding the recognition of the different aspects related to the use of forests and of their actualization at the political level, but also related to power distribution and policy formation. To explore issues related to the setting of the problem, views on causal relationships and the development of views on action this study uses framing theory. In particular, using an approach where framing is composed of four elements: 1) setting the problem, 2) identifying the cause, 3) making moral claims and 4) proposing appropriate action. The study compares the preparation processes focusing on two recent bioenergy-related legislation: 1) amendments on the Act on the Financing of Sustainable Forestry (100/2011) and related new Act on Energy Support for Low-Grade Timber (101/2011), and 2) Act on Production Support for Electricity Produced by Sustainable Energy Sources (1396/2010). The main focus is on framings identified from stakeholder statements for the ministries preparing the legislature proposals and for parliamentary committees handling the legislature proposals before their acceptance. The stakeholder framings are further compared to the proposed and approved legislation. 18 M ONDAY 5 N OVEMBER 2012 16:15 -17:45 Parallel Thematic Sessions B B.1 Energy Path-Dependency and Path-Making I: Socio-Technological Systems Aalto University School of Business Main Building, Room A201 1. A S OCIO -E COLOGICAL S YSTEMS A NALYSIS C ARBON C APTURE AND S TORAGE FOR U NDERSTANDING I NSTITUTIONS IN • Arho Toikka (arho.toikka@helsinki.fi), Department of Social Research, University of Helsinki, Finland Carbon Capture and Storage (CCS) is seen by many as important or even essential tool in climate change mitigation. Global CCS scenarios by organizations such as the International Energy Agency and the IPCC as well as national scenarios by e.g. the Global CCS Institute foresee enormous emission reductions in the near future by CCS. At the same time, commercial-scale CCS projects are being cancelled in various locations, including Finland. The issue with these scenario analyses in energy technology development is that they underestimate the importance of institutions and the interdependence of economic, technological, political and societal concerns and events. I propose a dynamic institutional systems framework to integrate the various concerns into a simultaneous analysis and demonstrate the frame with case analyses on the budding developments of Carbon Capture and Storage (CCS) technologies in Europe. The framework combines cognitive institutionalism with the Socio-Ecological Systems (SES) framework. Institutions are the rules of the game in a society shaping human interactions; both formal rules, such as laws and regulations, but also informal institutions through traditions and practices. Cognitive science has recently started unfolding the evolution of collective mental models and how they change. Incremental change, institutional inertia and path dependency shape choices in energy systems. There is no guarantee that the process finds the institutions to support the technologically most advanced or environmentally most benign energy production systems. I look at the institutions in the SES subsystems of production systems, technology systems, governance systems and user systems and how they constrain and enable each other. The paper is based on case studies of recent developments in Europe. In Finland, a retrofit demonstration capture project was cancelled fairly late into the process, with environmental impact assessments completed and positive. A combination of factors including company strategies, national climate plans and technological uncertainties forced the project off track. I interpret these factors as organizational and shared everyday practices or rules-in-use and deeper constitutional rules. The Finnish case is compared with other European experiences, mainly in Sweden, Norway and Germany. The uncertainties in CCS development are responded to in different ways in the different countries based on the institutional factors available. 19 2. T RANSFORMATIVE G OVERNANCE IN E NERGY I NFRASTRUCTURES : A C HALLENGE FOR A S OCIOLOGY OF E NERGY • Gerhard Fuchs (gerhard.fuchs@sowi.uni-stuttgart.de), University of Stuttgart/Helmholtz Alliance ENERGY-TRANS, Germany The paper discusses the potential role and contribution of a sociology of energy in understanding transition processes. The main aim of the paper is to discuss to what extent a “new” sociology of energy can be built on the basis of general thinking in theoretical sociology. To demonstrate limits and possibilities the “Theory of Strategic Action Fields” (Neil Fligstein) will be used for an analysis of transformative governance in four technological developments, instrumental for fighting global climate change. The energy sector in Germany and elsewhere is tightly regulated and dominated by a few powerful actors. It is also not one of the technologically most innovative sectors. Only a relatively small proportion of turnover is used by the incumbent actors for the purposes of research and development. A small number of powerful closely linked actors (energy providers, manufacturers etc.) are advancing innovation activities when they consider that frame conditions and incentives are stable and calculable. The most important actor for stimulating innovation is still the state or regulatory authorities on a national level. This has not changed after the liberalization of the energy sector. The number of regulations and the intensity of regulation, however, have increased significantly. This process of differentiation in the energy sector has led to the creation of different sub-markets. One common characteristic of these sub-markets is that they are dependent on regulations or sometimes even tiny bits of regulatory changes. These might allow for the creation of new sub markets and respective business models, e.g. in the market for reselling energy. The proposed paper looks at the governance of new technologies in three countries that are being pushed as (more) climate friendly alternatives: photovoltaics (PV) in Japan and Germany, CCS (Carbon Capture and Storage) in Norway and Germany. The former is related to the development of a new climate friendly technology, the latter wants to improve the performance of coal fired power plants, in order to make them more climate friendly. The development of the markets and technologies under discussion is embedded in specific (four) strategic action fields with governance configurations aiming in different ways at promoting innovation. By using the theoretical template of Strategic Action Fields the dynamic side of governance as well as the “who gets what” aspect is supposed to be strengthened in the analysis. At the centre are an analysis of the stability and change of power constellations dominating the four fields. 3. N EW S OCIO - TECHNICAL E NERGY S YSTEMS THE E NERGY P OOR IN L AOS AND C AMBODIA IN THE M AKING : T HE W ILL TO I MPROVE • Mira Käkönen (mira.kakonen@utu.fi), Finland Futures Research Centre, University of Turku, Finland • Hanna Kaisti (hanna.kaisti@utu.fi), Finland Futures Research Centre, University of Turku, Finland This paper aims to shed light on the heterogeneous assemblage of different actors, discourses, policies and practices that are shaping the energy field in developing countries. The focus is on 20 two countries in the Mekong Region: Laos and Cambodia. The paper discusses especially the role and influence of development actors that in Laos and Cambodia remain to be significant. Particularly Laos has become a stage and testing ground for both the World Bank and the Asian Development Bank to develop new sustainable models for energy production with experiments of new rules and techniques for investments. Also Nordic actors have been funding energy planning and assessment activities as well as programmes and projects on renewable energy in Laos and Cambodia (e.g. Finland funded Energy and Environment Programme). The paper examines and compares these different energy initiatives and their challenges in moving forward from separate one-off donor-funded demonstration projects with a short lifespan to more coherent approaches through which small-scale distributed electricity generation could form a more significant part of the energy production. It also discusses what kind of configurations of technology and social organisation are involved in different projects and who and how people are included or excluded in the building of “socio-technical” pathways of more sustainable energy production. As noted by scholars such as James Ferguson and Tania Li, development projects are often built on expectations that social change may be brought through de-politicised and programmatic approaches. The paper discusses the limitations of these kinds of assumptions in the context of energy production and distribution. The paper is based on fieldwork in Laos and Cambodia that was carried out in 2010 and 2012. The research material includes policy and project documents, expert interviews and village-level fieldwork. B.2 Energy and the Built Environment II: Energy Innovations in Housing and Households Aalto University School of Business Main Building, Board Room 1. T OWARDS S YSTEMIC H OUSING R ETROFIT: D EVELOPING L OCAL C ULTURES TIC E NERGY C ONSERVATION OF D OMES - • Andrew Karvonen (andrew.karvonen@manchester.ac.uk), University of Manchester, UK The UK’s housing stock is a significant contributor to the national carbon footprint and domestic upgrade activities to improve the energy performance will play an important role in realising the 2050 national carbon reduction targets. Unlike the new build housing industry that is influenced by a defined set of national regulations and standards, retrofit activities tend to be driven by a wide range of actors (notably homeowners and occupants) who realise higher energy performance through the modernisation of their houses to improve aesthetics, realise higher levels of comfort, and/or lower utility bills. The balkanised character of retrofit activities results in slow rates of energy performance improvements in the existing housing stock. To counter the fragmented and individual nature of domestic retrofit activities, an increasing number of local governments, social housing authorities, charity organisations, and private homebuilders are creating collaborative programmes of local and regional retrofit. Rather than focus on providing technical information and training or offering rebates or incentives to homeowners, programmes such as Refit West and Warm Zones target the housing stock at a particular scale (block, neighbourhood, district, city) and then serve as a platform for local designers, builders, and homeowners to develop a community of learning and action. These programmes recognise that energy 21 efficiency upgrades need to be customised to the particular needs and desires of individual houses while also producing a shared knowledge base of tools and strategies that can be applied to other houses in the area, resulting in a systemic and joined-up strategy of domestic retrofit at local and regional scales. In this paper, I use social practices theory to interpret these emerging programmes of domestic retrofit. I define retrofit as a bundle of design, construction, and habitation practices involving particular sociotechnical networks that reorder the relations between buildings, energy, and people. The aforementioned retrofit programmes are unique because they provide a venue for experts and non-experts to negotiate issues of energy performance, economics, extent and duration of intervention, and long-term operation and maintenance in the context of familiar housing stocks. This highlights the scalar, temporal, and organisational aspects of domestic energy use, and has the potential to produce ‘cultures of domestic energy conservation’ that can complement topdown regulatory and bottom-up behavioural changes. The emergence of local retrofit programmes suggests that low carbon housing stocks will be realised through the creation and propagation of ‘communities of interest’ that can reshape the everyday activities of domestic energy consumption. 2. F ORMAL AND I NFORMAL D IFFUSION B UILDINGS IN ROMANIA OF I NNOVATIONS : T HERMAL R EHABILITATION OF • Adriana Mica (adriana.mica@gmail.com), University of Warsaw, Poland This article discusses phenomena of formal and informal diffusion of technical innovations in local contexts. The former type pertains to cases when the diffusion of innovations follows processes of planning, public policy and specific methodological norms. The latter depicts instances that occur in the context of negative or inconsistent public policy framework, or of lack of social and institutional conditions for implementing the directives of existing public policy agenda and formal regulations regarding the implementation of innovations. The theoretical perspective builds on theories of diffusion as translation/transformation/construction commonly associated with actor-network theory (Bruno Latour, Michel Callon, Madeleine Akrich) and the culturalist strand in Scandinavian institutionalism dealing with translation of ideas in new organizational contexts (Barbara Czarniawska, Guje Sevón, Kerstin Sahlin). Still, these are all works where the concept of informal innovation or informal diffusion of ideas has not been properly conceptualized – if at all. In order to fill this gap, the paper looks for inspiration in sociological studies of informal economy (the school associated with Alejandro Portes, the Dutch research on ethnic entrepreneurship), and of (informal) adjustments in organizations to formal regulatory schemes and pressures. The novelty of the approach is the incorporation of the research of informal practices in sociology of diffusion. This is a topic that has been sporadically taken up in studies of diffusion of practices in agricultural systems, or has been studied only in relation to the aspect of informal networks and their advancing or hampering of innovativeness. Regarding the empirical part, the paper addresses formal and informal diffusion of energy-saving innovations – more explicitly, thermal rehabilitation of buildings. The notion of informal diffusion of thermal rehabilitation of buildings is a generic term covering phenomena such as unauthorized thermal insulation of the external walls, roofs and terraces of a housing project building, as well as restoration works of its envelope and facade. The social settings under review comprises of large cities of Romania (Transylvania – Cluj-Napoca, Satu Mare). At first blush, the flourishing 22 of informal diffusion – as individual entrepreneurship embedded in social relations – seems to be mainly linked with difficulties in gaining access to financial incentives or with negative social conditions to obtain credit opportunities to implement environmental innovations by associations of co-owners of buildings. Thus the question emerges regarding the relation between the formal and informal diffusion, and the role of self-regulatory mechanisms and “liminal forms of diffusion” within these processes. B.3 Energy Generation in Society II: Solar Energy Aalto University School of Business Chydenia Facility, Room G112 1. S OLAR H EATER S ELF -B UILDING C OURSES AS S OURCES OF C ONSUMER E MPOWERMENT AND L OCAL E MBEDDING OF S USTAINABLE E NERGY T ECHNOLOGY ? • Mikko Jalas (mikko.jalas@aalto.fi), Aalto University Department of Management and International Business, Helsinki, Finland • Helka Kuusi (helka.kuusi@ncrc.fi), National Consumer Research Centre, Helsinki, Finland • Eva Heiskanen (eva.heiskanen@ncrc.fi), National Consumer Research Centre, Helsinki, Finland Energy provision has been historically based on centralized systems, in which energy users have limited involvement. The current interest in micro-generation is challenging this situation. However, the adoption of new technologies and roles in diverse local contexts requires significant adaptation and transformation of both technologies and contexts. We explore self-building courses as sites of such transformation. Our paper focuses on solar heater self-building courses. Self-building courses have been identified as a stimulus for user innovations and local embedding of the technology in Austria (Ornetzeder and Rohracher 2006). There is also literature suggesting that energy DIY activities can empower consumers and help them take a more active role in energy systems (Darby 2006). However, there is limited research on self-build courses outside the Austrian context. Hence, our research is explorative and aims to uncover (a) participants’ interests, experiences and changes in practices following such courses, (b) potential impacts of self-building courses on local interest and uptake of solar technologies and (c) evolution and innovation in course activities and technologies. Our empirical material builds on participant observation and interviews with Finnish solar heater course providers and instructors, as well as providers and instructors of other related courses. We chart the geographical and temporal development of course activity. We also investigate the extent to which solar self-build courses interact with other similar user-driven activities (e.g. local energy events), the extent to which they offer more general energy education and empowerment, and the extent to which they have stimulated the uptake of solar technologies in or near course locations. A second set of data focuses on the participants’ perspective, which is accessed via a survey to course participants and complementary interviews. This set of data examines the impacts of selfbuild courses on household practices and overall level of personal and political participation in energy issues. 23 Our initial hypothesis is that material DIY activities can have political impacts beyond the immediate scope of the course (i.e., participation in the building of a solar heater). Hence, we are interested in changes in other household practices on the household level, changes in overall participation in energy issues by course participants, and changes in overall relations to technology as such and energy technologies in particular. On the community level, we anticipate changes in overall engagement with renewable energy and a potential increase in the adoption of such visible technologies as solar water heaters. It is also possible that collaborative self-build courses give rise to innovations in either the focus technology or other related technologies. Based on our findings, we suggest avenues for further and more specified research and experimentation. 2. P ROSPECTS FOR S OLAR T ECHNOLOGY: T HE ROLE OF D EMONSTRATION P ROJECTS • Eva Heiskanen (eva.heiskanen@ncrc.fi), National Consumer Research Centre, Helsinki, Finland • Raimo Lovio (raimo.lovio@aalto.fi), Aalto University Department of Management and International Business, Helsinki, Finland Demonstration projects can serve several roles in generating attractive prospects for innovation. At the first stage, “path finder” demonstrations (Femenias 2004) can serve as a testing ground to evaluate a technology for a particular application. The history of technology has also shown the importance of high-profile demonstrations directed at the general public. Showy demonstrations, like those deployed by Edison to promote electrical lighting, have been termed “technological dramas”, which serve to shake stakeholders out of their conventional logic and envision the future potential of the new technologys (Lampel 2001). At the second stage, demonstration projects can serve as “field trials” to improve performance and reduce costs (Hendry et al. 2010), as well as to create credibility for and networks around the new solutions (Geels and Kemp 2012). At the third stage, “way winner” demonstrations (Femenieas 2004) function as a way to bring innovative solutions into the mainstream and thus reinforce the new path. However, there is evidence that demonstration projects often fail in generating positive expectations or remain isolated (van Hal 2000). Our paper examines various types of demonstration projects organized in Finland during the latest decades in the area of solar technology in housing. We analyze high-profile projects that have aimed to shape public opinion. We also look at more low- key projects organized by industry players and aiming to work as field trials and mainstreaming solar energy constructions. By analyzing the successes and failures of these projects in generating attractive prospects, we identify implications for STS literature and practitioners. B.4 Energy Debates II: Public Discourses Aalto University School of Business Main Building, Room C238 1. C HANGING P UBLIC D ISCOURSES ON F INNISH N UCLEAR N EW B UILDS AROUND F UKUSHIMA D ISASTER • Maarit Laihonen (maarit.laihonen@aalto.fi), Department of Management and International Business, Aalto University School of Economics, Helsinki, Finland 24 This paper studies Finnish nuclear power discussion around the parliament’s decision (Decisionin-Principle, DiP) of new nuclear power plants in summer 2010 and in spring 2011 when Fukushima nuclear plant disaster raised Finnish nuclear new builds again to public debate. The focus is on argumentation used by different media in the very often adversarial debate on need for and the role of nuclear energy. The argumentation took slightly new direction as Fukushima disaster legitimized value based debate on the topic. The change demonstrates the difficulty of societal debate where the role of business activity is raised from economic role to societally responsible activity. Public nuclear power discussion is not only environmental but also a debate on energy, safety and labour politics. Media acts as an arena for the debate and discussion of political issues. However, the arena is not similarly open to all actors of society but media can choose which issues and opinions it brings up. The arena is thus ideologically shaped and contributes to reproducing social relations of dominance and exploitation. The ideology is not explicitly in sight but implicitly in ways of using language: presuppositions, taken-for-granted assumptions or the overall naturalization and commonsensical use of language. Public policy again not only shapes but also depends partly on public opinion which again is shaped by the media representations of the questions to be solved. Despite the highly science-based nature of nuclear energy debate, it raises traditionally heated and emotional discussions when it comes current in policy making. During the last decades public communication related to issues where scientific facts are important has shifted towards more democratic engagement of public and different views. However, this dialogue is not perfect: Only measuring opinions can hardly be called a fully democratic process or as a search for a consensus for example in nuclear power decisions. But the problem is not only in science itself but in the fact that creating common base of knowledge in societies is extremely difficult. Thus, media is in the intersection and an interpreter of ‘hard’ scientific knowledge and ‘soft’ values. The decision of new nuclear plants is meaningful even in global sense as positive nuclear power plant decisions are today relatively rare in Western world and thus might affect to other countries’ decisions in their energy policies. In public debate the original process got a lot of attention and e.g. environmental organizations organized large critical campaigns. Critical discourse analysis is built on three different active media sources and two company websites. The argumentation for and against nuclear power were originally concentrated on two main issues: economic advantages and the cleanliness of nuclear power. Interesting in the argumentation was that different sides did not seem to discuss with each other but mainly to decision makers and public. During Fukushima disaster, the different media discourses changed. The analysis illustrates the complexity of building a coherent public understanding and specialty of the Finnish nuclear energy debate – a topic where corporate and society responsibilities blur. 2. T HE C ONTESTED ‘T RUTH ’ ABOUT C HERNOBYL • Karena Kalmbach (karena.kalmbach@eui.eu), Department of History and Civilization, European University Institute, Firenze, Italy I would like to present my work in progress on a comparative history of the French, Italian and British Chernobyl discourses, undertaken in the framework of my PhD at the European University Institute. By now, I have accomplished my case studies on France and Britain. In my paper, I would like to discuss conclusions drawn from my comparative work on France and Britain and perspectives for the approaching of the Italian case. 25 My research deals with the question of how national nuclear politics have influenced the debate on the health effects of the accident in the respective countries (and vice versa) and how the commemoration of the accident has been used to underpin political arguments. At the same time, the comparative perspective applied sheds light on the importance of underlying structures such as risk perception, elite culture, and environmentalism as well as on the role of individual agency. These factors condition the emergence of a specific narrative of the accident within a specific discursive field and, furthermore, determine the meaning which is attributed to ’Chernobyl’. I pay special attention to the anniversaries of the accident in 1996 and 2006 because of the political implications that are tied to the commemoration of ’Chernobyl’. The case of ’Chernobyl’ makes a particularly challenging research topic as the question ‘What was (or is) Chernobyl?’ directly impacts current questions regarding (nuclear) energy and environmental policies. 3. NATIONAL S ECURITY T HREAT AND I TS M EASUREMENT: P ROTECTING S OCIETY ’ S V ITAL E NERGY I NFRASTRUCTURES IN F INLAND • Antti Silvast (antti.silvast@helsinki.fi), Department of Social Research, University of Helsinki, Finland Recently, the protection of societal ‘critical’ infrastructures has become a topical security issue in many advanced industrial governments, developing states, and the EU. The manners in which experts generate responses to infrastructure risk has also been studied by US anthropologists as a crucial contemporary security problem. The paper applies the theory by these studies on another region by asking: how does Finnish national security discourse enact threats to electricity supply? The material of the study comprises organizational histories, notes from security seminars, and expert interviews. The methodology centers in the kind of risk governance that is manifested in these materials. I pay particular attention to the ways in which the risk governance of Finnish national energy provisions has been problematized at different times, often motivated by the experiences of pivotal national disasters such as wars, shortages, and energy crises. In this context, a key tension in Finnish debates on national security stems from the energy crises and worries over technological dependency in the 1970s. In what followed, national security discourse posed a powerful new aim: not only the storing of national raw resources, but also the securing of uninterrupted provision of energy, food, communication, and other ‘infrastuctural’ systems. These two national security objectives employ different although related styles of reasoning, threat scenarios, vocabularies, and techniques of risk government. The paper argues that the tension between the two objectives is still prominent in the more recent Finnish debates about infrastructures and security, emergency preparedness, and civil and military contingencies. Furthermore, the tension also poses a useful analogue for discussing other organizational fields and their risks, such as the topical contingencies of banking systems. Keywords: critical infrastructures, risk modeling, expertise, technological disasters 26 T UESDAY 6 N OVEMBER 2012 14:15 -15:45 Parallel Thematic Sessions C C.1 Energy Path-Dependency and Path-Making III: Path-Shaping and Expectations Aalto University School of Business Main Building, Board Room 1. PATH - DEPENDENCY S ECTOR AND PATH - MAKING IN THE E NERGY S YSTEM IN THE S PANISH T ILE • Daniel Gabaldón-Estevan (daniel.gabaldon@uv.es), Department of Sociology and Anthropology, University of Valencia, Spain • Eliseo Monfort-Gimeno, Instituto de Tecnología Cerámica, Universitat Jaume I. Castelló, Spain • Ana Mezquita-Martí, Instituto de Tecnología Cerámica, Universitat Jaume I. Castelló, Spain • Eva Vaquer Cañete, Instituto de Tecnología Cerámica, Universitat Jaume I. Castelló, Spain This paper analyzes how the evolution of the energy system in the Spanish Tile Industry evolved over XX century and explores the possibilities it faces for the XXI century. Tile industry consumes considerable amounts of energy along its value chain. Starting from mining activities, the transport of those materials to the processing plants, the processing of those materials to make them ready for the tile production, the tile production itself and the storage and the delivery of those tiles once packed. Last century tile industry made three radical transitions from traditional biomass to hydrocarbon resources, first to fuel and then to natural gas. And although fuel and electricity are also consumed in the sector, nowadays the main energy consumed is natural gas. Gas feeds the most energy consuming activities within the production activities, this is to say, the atomisers and the kilns of the tile producers and of the frits, glaze and colours producers. Electricity is also consumed in other activities such as in the plant transportation (conveyor belts, robots, etc.) and by the presses, even when altogether the sector, thanks to cogeneration, produces a considerable amount of the electricity it consumes. Atomisers have installed cogeneration which has increased total efficiency to 85-90% and makes further reductions in of carbon dioxide (CO2 ) and nitrogen dioxide (NO2 ) emissions difficult. Due to new regional and European legislation, however, more efforts are being made to improve energy and environmental related processes. Especially from atomiser firms, whose efforts have been directed to improving the efficiency of energy consumption and cogeneration. This is due given the huge amounts of energy required in the process of atomisation where gas accounts for about 1/3 of the total production costs. Although measurements to assess efficiency in real plants are difficult to obtain according to representatives of the industry an optimal efficiency, with the technologies available, has been achieved. 27 Further developments are not envisaged even though work is being done on improving the burners in kilns and improvements on preheating to further reduce energy consumption. However, the environmental impacts, the environmental regulations and the emerging new sources of agricultural biomass open the possibility for path-making in the energy system in the Spanish Tile Sector. Next to the energy and environmental aspects, the study also considers the characteristic of its innovation system. 2. J USTIFYING A P ROJECT OVER S EVERAL D ECADES : T HE E XAMPLE OF THE FAST B REEDER R EACTOR IN F RANCE • Arthur Jobert (arthur.jobert@edf.fr), Groupe de Recherche Energie Technologie Société, Électricité de France R&D, Clamart, France • Claire Le Renard (claire.le-renard-lecointe@edf.fr), Groupe de Recherche Energie Technologie Société, Électricité de France R&D, Clamart, France Investment decisions in the field of energy production create paths for the future and require longterm commitment from the companies concerned. This communication aims to illustrate a case where a technological innovation project which took place over several decades was called into question when the changing context no longer matched the rationale behind the project. How did the stakeholders of such a project react and how did they attempt to pursue their strategy? The case in question concerns development of the nuclear fast breeder reactor (FBR) in France. The research covers a period running from the sector’s first steps in the 1960s through to shut-down of the Superphénix plant in 1997. It is based on the study of numerous bibliographical sources and on more than 30 interviews. In its early stages, the FBR was put forward as the promise of a virtually inexhaustible source of energy. Unlike the pressurised water reactor (PWR), by regenerating its fuel the FBR would, over the long term, resolve the issue of energy supply. This “promise” structured the choices and decisions made by the promoters of the breeder programmes. During the 1950s and 1960s several nuclear countries (including France) developed research facilities, followed by ever-bigger demonstration reactors. In a context of high enthusiasm and consequent budgetary allocation, the challenge was to prove that technical operation of the sector was feasible. Development of this technology was then marked by several different phases. In these moments “of trial”, evolutions in the economic and social contexts led stakeholders to revisit the objectives of and justification for the Superphénix project. At the beginning of the 1970s, the first step towards commercialisation was taken, with plans for the Superphénix “industrial prototype” project; Controversies emerged in the mid-1970s, within the context of economic crisis and a massive PWR nuclear programme in France. Some people challenged the very principle behind the breeder programme; others criticised the technical choices which had been made for the Superphénix “industrial prototype”. Nevertheless, although the breeder programme was postponed, the Superphénix plant was built in order to continue with the industrial demonstration. The engineers in charge of the project took part in the debates; 28 In the 1990s, commercial perspectives faded away, and continuation of the ever-controversial Superphénix was assessed on several occasions with regard to its technological viability, safety and economy. The project stakeholders then attempted to redefine the plant’s missions, particularly with regard to research and development. The lock-ins introduced by the notion of “industrial prototype” made reorientation difficult to justify. To conclude, we will examine possible re-readings of path-dependency phenomena in major technological energy projects: is it simply a question of observing a technological lock-in? On the contrary, we will argue for the utility of examining the moments of ordeal during which project stakeholders can renegotiate their initial promises and the outlines of their project. 3. I NNOVATION P RIORITIES FOR UK B IOENERGY: T ECHNOLOGICAL E XPECTATIONS VERSUS PATH D EPENDENCE • Les Levidow (l.levidow@open.ac.uk), Open University, UK • Theo Papaioannou, Open University, UK • Alex Borda-Rodriguez (a.borda-rodriguez@open.ac.uk), Open University, UK UK government policy has been promoting bioenergy within a broader transition to renewable energy for a low-carbon economy. Technoscientific innovation is seen as essential for bioenergy to provide cost-effective means to reduce GHG emissions, i.e. for bioenergy to become environmentally and economically more sustainable. The UK has an EU commitment to achieve 15% renewable energy by 2020 and more ambitious targets for 2050. Through targets and subsidies, UK policy promotes biomass conversion to bioenergy. But the bioenergy policy framework has become contentious. In 2008 the government promoted a 5% target for biofuels by 2010, partly as an incentive for industry to develop second-generation biofuels. In response, Parliamentary committees questioned whether the target would truly reduce GHG emissions, given doubts about environmentally sustainable biomass; they also warned that biofuel expansion could lock out more sustainable alternatives. The government greatly subsidises bioenergy R&D and deployment, partly to incentivise technological innovation which could convert non-food biomass more efficiently. These policies both assume and stimulate greater biomass imports – which NGO campaigns oppose as environmentally unsustainable: more efficient conversion techniques would not create new land, they warn. Such controversy illustrates a more general dilemma of policy aims dependent on future technology. As theorised by the sociology of (technological) expectations, technoscientific development always depends on optimistic promises, as a basis to mobilise investment and to gain favourable policies. Future benefits are attributed to specific technologies, rather than to the wider context, which thereby can be blamed for blocking progress. Expectations offer real-time representations of a desirable future, thus potentially creating the conditions for its realisation. In particular, state bodies promote specific R&D priorities as more promising pathways, partly as a means to make a wider technoscientific area seem more credible. However, such commitments can reinforce path dependencies, which may turn out retrospectively to disappoint the original expectations. Addressing such dilemmas, bioenergy policy has qualified optimistic expectations with possible risks. In the UK Bioenergy Strategy, ‘risk’ is given at least two meanings. First, some bioenergy 29 pathways may not be truly renewable, low carbon, environmentally sustainable, cost-effective for GHG reductions, etc. Second, a specific pathway may irreversibly lock out future alternatives which would be more beneficial. From that dual meaning, the strategy attempts to identify ‘lowrisk’ innovation pathways. By elaborating on the sociology of expectations, this paper will discuss two questions: • How does UK policy identify ‘low-risk pathways’ for bioenergy innovation? • How does the policy promote specific pathways through favourable conditions, while also avoiding path dependency and lock-out? Towards an answer: UK bioenergy strategy has been managing difficult tensions between optimistic expectations and potential risks. The strategy also seeks to manage reputational risks for state bodies – which need industry investment to expand bioenergy production, but in ways which leave open future options. This tension is aggravated by the UK state’s relatively low capacity to influence bioenergy innovation, especially after two decades of liberalising the energy sector. C.2 Energy Consumption and Innovations I: Practices and Rhythms of Everyday Life Aalto University School of Business Main Building, Room C238 1. U SER I NNOVATION IN S USTAINABLE H OME E NERGY T ECHNOLOGIES • Sampsa Hyysalo (sampsa.hyysalo@aalto.fi), Aalto University School of Economics, Helsinki, Finland • Jouni Juntunen (jouni.juntunen@aalto.fi), Aalto University School of Economics, Helsinki, Finland • Stephanie Freeman (stephanie.freeman@helsinki.fi), Aalto University School of Economics, Helsinki, Finland The new millennium has marked an increasing interest in citizens as energy end-users. While much hope has been laid on more active energy users, it has remained less clear what citizens can and are willing to do. Our charting of user inventions in heat pump and wood pellet burning systems in Finland in years 2005-2012, revealed next to 200 user inventions. Further analysis clarifies what, where and how significantly users are able to invent in renewable energy technologies in residential homes. We show that they have been able to successfully modify, improve and redesign next to all subsystems in. Some of their designs have been commercialized whilst others spread through copying in peer networks. Expert evaluations of the user inventions confirmed the high inventiveness and potential in the top end of designs and that 192 projects were inventive even after roughly 50 candidate projects were discarded. These findings shed new light as to how willing and competent actors citizen end-users can be in developing and anticipating future demand for distributed renewable energy technologies. Keywords: renewable energy, end-user, innovation, heat pump, wood pellets 30 2. S TACKING W OOD H EATING P RACTICES AND S TAYING WARM : T HE R HYTHMS OF D OMESTIC W OODBASED • Mikko Jalas (mikko.jalas@aalto.fi), Aalto University Department of Management and International Business, Helsinki, Finland • Jenny Rinkinen (jenny.rinkinen@aalto.fi), Aalto University Department of Management and International Business, Helsinki, Finland The maintenance of comfortable indoor temperature depends on technological systems and human labour in various configurations. In Finland, wood-based heating remains common in detached houses and stands for one option to further lower the carbon emissions of the housing stock. However, broader use of wood is compromised by concerns over time demands and convenience. In this paper we present a study of the socio-technical arrangements of using chopped wood as a source of heat in detached houses. The study is based on large, pre-existing Finnish diary material in which respondents have described the course of two winter days, in February 1999 and another in February 2009. Analytically we draw on the work of Fine (1990) and pay particular attention to the sequences and rhythms that organise the heating activity. The sequences consist of the flow of interconnected activities in various locations related to wood-based heating and the rhythms range from the twoyear cycles of acquiring and drying wood to the frequent daily refuelling of fireplaces and boilers during cold winter days. These rhythms mesh with paid work, child rearing, socializing and longer periods of absence. Having established such forced rhythmicity of everyday life, we focus on the conditions under which these systems nevertheless appear as reasonable and apt. We argue that these heating arrangements depend on mixed sources and various stocks of wood, buffers and ways to store heat, multiple heat sources but significantly also on the social network of involved humans and on the flexibility of comfort expectations. More broadly, we suggest that domestic heating technologies become useable and useful through gradual embedding that involves the temporal organization of everyday life. Technologies that organise time are not only convenient in an invisible way but rather also act as taken-for-granted coordinates of human pursuits in everyday life. C.3 Nuclear Energy and Nuclear Waste Management I: Expert Practices Aalto University School of Business Arkadia Facility, Room E127 1. G EOLOGICAL D ISPOSAL OF R ADIOACTIVE WASTE AS A “M EGAPROJECT ”: A S URVEY OF P OTENTIAL M ETHODOLOGIES FOR S OCIO - ECONOMIC E VALUATION • Markku Lehtonen (m.lehtonen@sussex.ac.uk), Université Paris-Est Marne-la-Vallée, France, and Sussex Energy Group, SPRU, University of Sussex, UK Long-term geological disposal of high-level radioactive waste has not yet been implemented anywhere in the world. However, a number of countries have advanced plans for such disposal. As 31 part of efforts to introduce greater reflexivity into its operations The French national radioactive waste management agency, Andra is seeking advice on methods and approaches for the “socioeconomic” evaluation of its disposal project. This paper presents the results of the first part of a research project aimed at designing a framework for socio-economic evaluation of radioactive waste disposal in France. Long-term geological disposal of radioactive waste is an extreme example of a “megaproject” (e.g. Flyvbjerg 2007) characterised by the multiplicity of temporal and spatial scales involved; continuous evolution and dynamism owing to the uniqueness of the project; the complexity of the causal relationships; high degree of scientific, political and institutional uncertainties; and a great likelihood of normative disagreements among parties involved (e.g. Altshuler & Luberoff 2003 ; Flyvbjerg et al. 2003; Priemus & Flyvbjerg 2007). Furthermore, because of the extremely long time scales involved the governance structures and the institutional framework are certain to undergo fundamental changes during the lifetime of the disposal project. Uncertainties involved in megaprojects are usually perceived as problematic, insofar as they tend to accentuate the risk of chronic overestimation of the benefits and underestimation of the costs and timescales for the realisation of the project (par ex. Flyvbjerg 2007, 12-13). These uncertainties are particularly relevant from the perspective of accountability, whereas the “positive uncertainties” have received less attention. Such uncertainties might enable iterative reorientation of the project in line with changing context (e.g. changes in the role of nuclear industry and citizen attitudes), technological progress, and expectations of the parties involved, thereby fostering social learning, reflexivity, reversibility, and revision of dominant modes of thinking and earlier decisions, in the spirit of “adaptive governance”. A challenge for the evaluation of the disposal project is to combine the objectives of accountability and social learning (see e.g. Lehtonen 2005). This paper presents first part of the research project, based on literature survey and stakeholder interviews in France, which sought to: 1) identify the characteristics relevant to socio-economic evaluation and specific to the French disposal project as an example of a “megaproject”; 2) identify the key actors affected by the project, and conduct a preliminary analysis of their “repertoires” (van der Meer 1999), so as to 3) outline the key methodological challenges for socio-economic evaluation of the project. Particular attention is given to the following aspects of the method/approach: its applicability to the evaluation of megaprojects; adherence to the principle of “plural and conditional expertise” (e.g. Stirling 2010; Söderbaum 2001); multidisciplinarity and integration of types of knowledge; and social learning. Key challenges concern the meaning of “the socio-economic”; the temporal dimension (ex ante, ex nunc, and ex post evaluation); the purpose of evaluation; the use and influence of evaluation; and the role of the evaluation process as a source of learning. 2. A DJUDICATING “D EEP T IME ” IN THE U NITED S TATES ’ FAILED Y UCCA M OUNTAIN N U CLEAR WASTE R EPOSITORY L ICENSING P ROCEDUR e • Vincent Ialenti (vfi2@cornell.edu), Department of Anthropology, Cornell University, USA This paper carves out a preliminary lens for theorizing decision-making practices in nuclear waste management programs in preparation for my upcoming ethnographic research on the ONKALO deep geological repository in Olkiluoto, Finland. To this end, it examines the legal architecture of the United States’ failed construction licensing procedure for a permanent nuclear waste disposal facility at Yucca Mountain, focusing on its novel compliance horizons which extend the 32 ambit of risk governance one million years into the future. After a brief history of this regulatory regime, the Yucca project’s core legislation – namely, the 1982 U.S. Nuclear Waste Policy Act – is analyzed via theories of “legal personhood” influential in Anthropology and Science & Technology Studies. From this vantage point, the licensing procedure is revealed as being modeled on a deeply conventional, and perhaps even archaic, template of legal adjudication. That is, it empowers the U.S. Department of Energy (DOE) as fact-producer, the U.S. Environmental Protection Agency (EPA) as rule-definer, and the U.S. Nuclear Regulatory Commission (NRC) as impartial judge responsible for evaluating the DOE’s risk models as “facts” according to the EPA’s radiation exposure standards as “rules.” After examining the implications of transposing this “rule-facts-judge” figure to structure the repository licensing decision, the paper returns to the problem of regulating “deep time.” How should laws that shape relations between societies of the present and societies of the distant future be structured? Can deploying such familiar legal models lead to effective governance of nuclear waste’s unique horizons of risk? Keywords: Nuclear waste management; risk governance; bureaucratic decision-making; predictive modeling; legal epistemology; late modernity 3. N EGOTIATIONS ON THE F UTURE OF J OINT F INAL D ISPOSAL OF S PENT N UCLEAR F UEL IN F INLAND : A NALYSIS OF THE M OTIVES , R ESOURCES AND TACTICS OF THE K EY ACTORS • Matti Kojo (matti.kojo@uta.fi), School of Management, University of Tampere, Finland Spent nuclear fuel management is a vital part of nuclear energy production. Internationally Finland is deemed as a forerunner in spent nuclear fuel management as the plan to dispose of the spent fuel into the bedrock at the Olkiluoto site in the Municipality of Eurajoki has proceeded smoothly. Parliament has issued the Decision-in-Principle regarding the geological disposal in Finland and neither the safety authority nor the proposed host municipality has used its veto power to halt the process. The current Finnish model is based on national responsibility, i.e. used fuel produced in Finland shall be disposed of permanently in Finland. According to the Nuclear Energy Act nuclear utilities are licensees under waste management obligation. Export and import of nuclear waste is also prohibited by the legislation. In practice, planning and implementation of spent nuclear fuel management is carried out by the nuclear waste management company Posiva, owned by the two licensees under waste management obligation, i.e. Teollisuuden Voima (TVO) and Fortum Power and Heat (FPH). Their co-operation, framed by Finnish the nuclear waste policy and legislation, has been the basis of the national spent nuclear fuel management model. However, the national model is facing new challenges due to the spent nuclear fuel management plan of the new nuclear utility Fennovoima, established in 2007. The company, which is a competitor of TVO and FPH in nuclear energy production in Finland, was issued a Decision-in-Principle for a new nuclear power plant unit in 2010. Fennovoima has planned to take care of its used fuel by the help of Posiva, but Posiva and its owners have refused to negotiate on the joint solution and stated the newcomer needs to plan a final repository of its own, i.e. a second repository in Finland. Only after the establishment of a working party by the Ministry of Employment and the Economy, vested with the power to force the licensees to cooperate in waste management, the closer discussions between the utilities and Posiva were started in 2012. 33 The objective of the paper is analyse motives, resources and tactics of the key actors negotiating the future of the joint final disposal of spent nuclear fuel in Finland. Data consists of newspaper articles and publicly available documents related to the issue. The theoretical framework is based on analyzing mechanisms of actor power in negotiation on technological development. The paper is a part of the International Socio-Technical Challenges for Implementing Geological Disposal (InSOTEC; see www.insotec.eu) research project within the seventh Euratom Framework Program. C.4 Transition Policy of Green Growth: Conceptual and Practical Perspectives Aalto University School of Business Main Building, Room C350 1. I NNOVATION S YSTEM A NALYSIS : A F RAMEWORK FOR ACCELERATING G REEN G ROWTH • Marko Hekkert (m.p.hekkert@uu.nl), Utrecht University, Netherlands 2. T HE ROLE OF G OVERNMENT P OLICY TIONAL E XPERIENCES IN S TIMULATING G REEN G ROWTH : I NTERNA - • Matthias Weber (matthias.weber@ait.ac.at), Austrian Institute of Technology 3. T OWARDS G REEN G ROWTH - C AN T RANSITION A PPROACHES M AKE A D IFFERENCE ? • Christopher Palmberg (christopher.palmberg@tekes.fi), Tekes, Finland 4. S HAPING PATHS TO R ENEWABLE E NERGY M ARKETS IN F INLAND • Nina Wessberg (Nina.Wessberg@vtt.fi), VTT, Technical Research Center of Finland • Johanna Kohl (Johanna.Kohl@vtt.fi), VTT, Technical Research Center of Finland • Annele Eerola (Annele.Eerola@vtt.fi), VTT, Technical Research Center of Finland • Torsti Loikkanen (Torsti.Loikkanen@vtt.fi), VTT, Technical Research Center of Finland • Mikko Dufva (Mikko.Dufva@vtt.fi), VTT, Technical Research Center of Finland • Sirkku Kivisaari (Sirkku.Kivisaari@vtt.fi), VTT, Technical Research Center of Finland Environmental issues such as clean and green energy technologies have been considered as the most important global grand challenges but also as most promising business areas of the future. Today environmental and sustainable energy technologies are driven especially by the climate change challenge, and the necessity of paradigm change of the global energy production and consumption structure is evidently the major global grand challenge. Of particular importance this challenge is for small open countries such as Finland whose economies and welfare are not only 34 dependent on worldwide developments in grand challenges but who can also benefit of emerging economic and business opportunities in selected niche innovation areas. The paradigm change of the global sustainable energy production and consumption towards a new sustainable and innovative energy system necessitates deep societal changes in financing, legislation, policies, education, dissemination etc. Pilot and prototype projects of renewable energy production and consumption, related innovative governmental regulation and promotion and bottom-up actions among different actors and stakeholders are necessary parts of this transitional systemic change. Moreover, government policy plays an exceptionally important role in the creation and promotion of emerging market for sustainable energy technologies and in the system change. The main challenge in policy field is to create integrated strategy especially of innovation, energy and environmental policies. According to previous studies, entrepreneurs in Finland find it very difficult to create domestic pilot projects for new renewable energy technologies. Hence, in order to be able to create Finnish export business within renewable energy it would be extremely important to develop better understanding of the existing systemic barriers and to find ways of overcoming them. This paper introduces some preliminary findings of our SUSER project, funded by the TEKES Green Growth programme. The analytical framework of the SUSER project comes from transition management and systemic innovation approach. A number of Finnish cases are analysed, applying the Multi-Level Perspective framework, in order to illustrate the barriers and drivers of the renewable energy niche market development in concrete terms. A strong emphasis is on increasing the understanding of system innovations and path-dependencies of the Finnish energy system. The empirical context of our study is in energy options within smart/eco city concept. We compare the prerequisites of solar energy markets to those of bio energy markets in Finnish smart city construction business. Solar energy is still radical energy option in Finland, while especially wood-based bio energy has some sort of momentum and strong forest industry based old regime. In our paper we examine how these different regime backgrounds affect the market creation processes. For instance, the rationales, roles and impacts of R&D and political programs in shaping the developments in these two renewable energy markets are examined, paying also attention to the impacts of for instance educational system and other societal reflections. T UESDAY 6 N OVEMBER 2012 16:15 -17:45 Parallel Thematic Sessions D D.1 The Energy Industry, Risk Governance and Trade-Offs Aalto University School of Business Main Building, Board Room 1. E NERGY D ISTRIBUTION S YSTEM O PERATOR C ASES 35 IN I NTERACTION WITH S OCIETY: T WO • Bauke Steenhuisen (B.M.Steenhuisen@tudelft.nl), Faculty Technology, Policy and Management, Delft University of Technology, Netherlands • Wijnand Veeneman, Faculty Technology, Policy and Management, Delft University of Technology, Netherlands • Leen van Doorn, Alliander, Netherlands • Harry van Breen, Alliander, Netherlands This paper is about a Dutch energy distribution system operator (DSO) that interacts during local infrastructure projects with its direct stakeholders to maximize their performance in the public interest. Projects are for example to replace, relocate, remove or reconstruct parts of the gas and electricity networks. At the same time, this DSO is heavy regulated since the market reforms, although it remained a public monopoly. This regulation forces the DSO to yearly increase its efficiency and production. These two ambitions – made-to-measure projects and yearly more efficiency – increases pressure on the DSO and the way it organizes for interaction and flexibility. We describe how this pressure works out in the day-to-day interactions between a DSO and its stakeholders for critical trade-offs in day-to-day projects. Two cases are included. The first is about a DSO interacting with a municipality to fit urban development plans aboveground with the energy networks underground. (In the Netherlands, the DSO energy networks are buried underground.) The second case is about a DSO interacting with a water board about energy networks and their safety risks when they are buried in dykes. For both these cases, we observe in detail how the organizational ambition to increase efficiency thins out the social interaction to arrange for thoughtful trade-offs. In conclusion, this provides us a new perspective on the possibilities and limitations of DSO’s to organize forms of interaction with their stakeholders within their current organization conditions. 2. T HE B RAZILIAN E LECTRICITY S ECTOR : D EALING WITH D EPENDENCIES • Kristina Kramer (kristinakramer@gmx.de), Universidade Federal de Santa Catarina, Florianópolis, Brazil, and Freie Universität Berlin, Germany Energy security is one of the most discussed topics in Brazil. The country’s energy market is challenged by a fast growing consumption due to population growth and the fact that Brazil is one of the fastest-ascending major economies in the world. At the moment, Brazilian capacity addition lags behind demand endangering future economic development. Therfore, it is necessary to provide a secure source of energy supply. One way to ensure this is to reduce dependencies from imported energy sources, by enhancing and establishing an own production or replacing the imported source. This way, the composition of the energy mix will be diversified. However, the avoidance of external dependencies is not always sufficient to secure energy supply. Moreover, the word “external” raises the question: is there an “internal” (i.e., another) form of dependency? In this matter, the following paper analyzes what kind of dependencies already exist in the Brazilian electricity market, the country’s way of dealing with such and by that, the possible creation and recration of (new) forms of dependencies. Within the Brazilian energy market, the electricity market stands out by being the largest in South America. Considering that the country has an uncomparable capacity for water storage, it makes 36 perfect sense that the share of imported energy, such as gas (although it has increased significantly in the last years), is minimal. The generation capacity is clearly dominated by hydroelectic plants, making Brazil highly dependent on hydropower and vulnerable to costly power supply shortages, as occured during the energy crises in the drought years 2001/2002. Furthermore, the dependency on hydropower is intensified by a centralized hydroelectric plant distribution. Brazil confronts its dependencies in two ways: reaction or acceptance. On the one hand, Brazil introduced a range of government agendas, for example PROINFA (a programme that supports the introduction of alterntive energy sources such as wind energy or biomass into the electricity landscape) to accomplish the goal of auto-suficiência (eng.: self-sufficiency), by promoting diversification and pushing ahead energy efficiency. Depending on the action taken by the government, new forms of dependency, such as an external technology dependency, can be created. As the energy system is linked to many other systems and decision-making processes are affected by various policies, certain kinds of dependencies are simply tolerated. This can be explained by two ideas: the existence of interdependencies, as in the case of the binational hydropower plant: the Iguazu dam (responsible for 25% of the total electricity generation) and the limited choices for action due to a high and permanent pressure for economic growth, as is demonstrated by the megaproject Belo Monte, which opposes the efford to reduce the hydropower dependency. Having in mind that Brazil is a nation of emerging economic, social and political interest, this paper is part of a growing body of research and will contribute to future studies on similar topics. 3. S YSTEM M ANAGEMENT AND S YSTEM FAILURE : A S OCIOLOGICAL A NALYSIS OF E X PERTS ’ AND L AYMEN ’ S I NSIGHTS OF E LECTRICITY I NFRASTRUCTURE AND ITS P ROBLEMS • Mikko J. Virtanen (mikko.jz.virtanen@helsinki.fi), Department of Social Research, University of Helsinki, Finland • Antti Silvast (antti.silvast@helsinki.fi), Department of Social Research, University of Helsinki, Finland The reliability of electricity supply has become a topical issue in recent expert discussions, also in social scientific research. This paper focuses on these issues and develops a sociological inquiry into the management of uncertainties in Finnish electricity both from the point of view of electricity experts and end users. We begin by conceptualising electricity supply from a systems theoretical point of view: as a societal infrastructure that has a persistent need of reducing complexities to accomplish its primary task. The second, empirical part of the paper explores the relation between electricity infrastructures, electricity end users, and power outages in particular. The background to this inquiry is a case study that consists of Finnish electricity expert interviews (N=7), electricity end user interviews (N=9), and a questionnaire survey of Finnish electricity end users (N=115). The main result from this exploration of the effects of failing electricity was that lay people, while almost entirely dependent on electricity, did not reflect upon electricity supply nearly as actively as electricity supply experts seem to expect, not even when the electric power failed. The paper concludes by situating the difference between the rationality of electricity users and the one of electricity experts. This is carried out by utilizing the theoretical point of view opened in the first part of the paper. Keywords: technological systems, electricity, power outages, risk, consumers 37 D.2 Energy Consumption and Innovations II: Citizens as Energy Users Aalto University School of Business Main Building, Room C238 1. R ETHINKING THE E XPERIENCE OF "C ONSENSUS C ONFERENCE NATIVES ," IN C ASTILLA Y L EON , S PAIN ABOUT E NERGY A LTER - • Ana Cuevas Badallo, Institute of Science and Technology Studies (IECyT), University of Salamanca, Spain • Tamar Groves, Institute of Science and Technology Studies (IECyT), University of Salamanca, Spain • Jorgelina Sannazzaro (jsannazzaro@usal.es), Institute of Science and Technology Studies (IECyT), University of Salamanca, Spain With this contribution we would like to present the experience of the project "Consensus Conference about energy alternatives," in Castilla y Leon, Spain. We analyzed different alternative solutions to the problem of energy supply and the problems arising from the use of fossil fuels and release CO2 into the atmosphere with the aim of looking for the participation of the Spanish citizenships. We addressed the energies included under what is known as renewable energy and a nonrenewable energy source, but very powerful and highly effective: nuclear energy. Consensus Conferences are a method for the citizenship participation designed to foster a debate and to improve the contact with the public controversies about science and technology. Citizens take on a relevant role, to commit to a series of readings and discussions with experts, culminating in a forum open to the public. We will describe the Phase 1, which consisted of a consulting different stakeholders, to have a more complex set of issues to consider. We will also describe Phase 2, after incorporation into the project of a group of researchers who collaborated in the production of material and the various tasks for the implementation of the consensus conferences. The purpose was to understand the different perspectives that citizens of the Castilla y Leon, Spain, have about these issues, and collect suggestions that citizens would like to make. The standard procedure in countries that have already developed this methodology is to select a group of people interested in the matter, being members of a representative sample of society. The chosen citizens have to show their interest in participating, answering to an advertisement placed in newspapers of the chosen community. In our case this method was not successful. The number of citizens who responded to the call was not significant, nor adequate profile to be part of the sample. The Project Committee met and discussed possible reasons for this failure. As a result of these considerations the committee decided to contact the Federation of Neighbourhood Associations of Salamanca and ask them for cooperation, but this initiative neither gave good results. 38 Specifically, we propose in this paper shed light on the difficulties encountered in this project of consensus conferences, and propose other options to attract citizens, and other possible ways of implementation of such methodologies in Spain. 2. I NNOVATION T HEORY AND E NERGY P OLICY: T HE R ISE OF ACCELERATED E NERGY I N NOVATION AND ITS I MPLICATIONS FOR I NNOVATION T HEORY • Mark Winskel (mark.winskel@ed.ac.uk), UK Energy Research Centre, Institute of Energy Systems, University of Edinburgh, UK This paper considers the changing dynamics of energy innovation under accelerated change imperatives. It also reflects on the role of innovation theory in sociotechnical system change, in the context of accelerated change imperatives. It will examine the claim that prominent sustainable innovation theories, because they articulate an essentially niche-led account of sociotechnical system change, offer a partial view of innovation dynamics for highly coupled sociotechnical systems under accelerated innovation imperatives. This will be considered by reference to the development of policies and institutions for accelerated energy innovation in the UK. Under urgent change imperatives, increasingly co-ordinated regime-led innovation systems have been instituted in the UK energy sector, yet innovation theories (and a large body of empirical research based on those theories) are disinclined to fully interrogate the dynamics of regime-led sociotechnical system change. In this context, prominent innovation researchers and practitioners have offered prescriptions for accelerated change which implicitly or explicitly challenge the niche-led account. A widening gulf between policy imperatives and ontological commitments risk leaving much of prevailing innovation theory marginal to policymaking for accelerated innovation. Issues for consideration in the paper are: the manifestation of the ‘accelerated innovation’ imperative in changing sustainable innovation journeys within highly coupled sociotechnical systems; the extent of the challenge to niche-led accounts presented by accelerated change imperatives; and the implications for innovation theory and its relationship to innovation policymaking. Overall, the paper will reflect on the question of how innovation theory might respond to accelerated change imperatives, and how it might engage with policymakers in addressing the accelerated change agenda. 3. I NTERNET F ORUMS AND C ITIZEN I NVENTIVENESS IN R ENEWABLE E NERGY • Sampsa Hyysalo (sampsa.hyysalo@aalto.fi), Aalto University School of Economics, Helsinki, Finland • Jouni Juntunen (jouni.juntunen@aalto.fi), Aalto University School of Economics, Helsinki, Finland • Stephanie Freeman (stephanie.freeman@helsinki.fi), Aalto University School of Economics, Helsinki, Finland Societal targets set for CO2 emissions and energy efficiency presume that energy end users would become more active in improving their houses and heating systems. While policy concerns center around lack of citizen’s engagement in these activities, some citizens are exceeding the expectations. Our research on heat pumps in Finland revealed a fair amount of tinkering around these 39 machines and over a hundred inventions by users. In the present paper we focus on these activities and particularly their embeddedness in user run Internet forums, a new and proliferating type of setting. Our material indicates that user run forums help otherwise dispersed and heterogeneous communities create a specific kind learning space, a boundary infrastructure, that helps some users to "grow inventive". The forums further support active technology relation in several ways. In this capacity they add to our understanding of what "innovation democracy" might consist of. The inventive in-circle lead users and their direct peer support networks appear rooted in larger community support even as this is relatively indifferent towards their projects. Keywords: User innovation, Internet Forums, Heat pump, Renewable Energy, Learning, DIY D.3 Nuclear Energy and Nuclear Waste Management II: Risk Communication and Dialogue Aalto University School of Business Arkadia Facility, Room E127 1. R ISK D IALOGUE IN A L ARGE - SCALE S CIENTIFIC E NTERPRISE : A NALYZING C OPPER C ORROSION AS A S OCIO - TECHNICAL C HALLENGE IN F INNISH N UCLEAR WASTE M ANAGE MENT • Tapio Litmanen (tapio.a.litmanen@jyu.fi), Department of Social Sciences and Philosophy, University of Jyväskylä, Finland • Tatiana Nigay, Department of Social Sciences and Philosophy, University of Jyväskylä, Finland • Jurgita Vesalainen, Department of Social Sciences and Philosophy, University of Jyväskylä, Finland According to the timetable for the Finnish nuclear waste management set out originally in the governmental policy decision of 1983, nuclear waste company, Posiva, will submit the final applications for the construction licence by 2012 at the latest. The nuclear waste repository in Finland is based on the Swedish KBS-3 design. The basic concept for the disposal of spent fuel is based on its encapsulation and emplacement in crystalline rock at a depth of about 500 m. The spent nuclear fuel is planned to be encapsulated in spheriodal graphite cast iron canisters that have an outer 50 mm thick shield made of copper. Research, development and design work has continued for over 30 years, but still there are some uncertainties in the spent nuclear fuel disposal model. In this paper we are interested in how uncertainties around copper corrosion are discussed between main actors of Finnish nuclear waste management. This issue has a long scientific history in the KBS-3 project. The study of the issue started already in 1970s and still it is under investigation. According to our previous study, published in spring 2012, copper corrosion is perceived as an important challenge in geological disposal of spent nuclear fuel. We are interested in how the implementor, Posiva Oy, has described the problem of copper corrosion in its documents and how the regulator, The Finnish Radiation and Nuclear Safety Authority (STUK), has perceived this issue and reacted to Posiva’s research findings. The data of the analysis consists of Posiva’s Research, Development and Technical Design (RTD) reports. In the case of STUK we analyze the 40 statements the regulator has given from Posiva’s RTD-reports. In these statements STUK evaluate the RTD- reports and make comments on the planned research, development and technical design Posiva is planning to do. In addition to this the aim is to investigate also other scientific reports, which deal with copper corrosion in the case of KBS-3 copper-iron canister. This research is part of the research programs International Socio-Technical Challenges for Implementing Geological Disposal (InSOTEC; see www.insotec.eu) and Finnish Research Programme on Nuclear Waste Management (KYT) 2011-2014. 2. R EFRAMING OF N UCLEAR C OMMUNITIES : N UCLEAR I NDUSTRY R EINTERPRETING N U CLEAR C OMMUNITIES H EIGHTENED W ILLINGNESS TO C ONSIDER F INAL R EPOSITORY • Mika Kari (mika.kari@jyu.fi), Department of Social Sciences and Philosophy, University of Jyväskylä, Finland Spent nuclear fuel management is nowadays considered as a vital part of nuclear energy production. However, up to the 1970s disposal of nuclear waste was regarded as non-urgent low-tech task and was not defined as a problem of priority. Nonetheless what had been considered fairly easily achievable technological task turned out to be very hard socio-technical problem. Because of increased concern regarding nuclear installations and radioactivity, combined with distrust towards the nuclear industry (and industry’s experts) fuelled by accidents and the rise of the environmental movements in 1970s, it soon became clear that siting and constructing a repository for spent nuclear fuel would not be an easy undertaking. In turn of the 1990s it was assessed that radioactive waste had changed from non-issue to an ‘Achilles heel’ for nuclear industry as civil high-level nuclear waste repositories had been systematically rejected. It was also suggested that places that already host waste or nuclear related facilities (and adjacent communities) could remain the only places where repositories could possibly be welcomed; dependency on the industry making these ’nuclear oases’ susceptible for siting. The cause of these problems has been characterised as a change in framing from promising new technology to technological risk; from enthusiasm to rejection. Established ’nuclear oases’ - type approach, in turn, has framed nuclear communities as exceptions from the rule because of dependent workforce and economical leverage nuclear industry has over these communities. On the industry’s side, Forum on Stakeholder Confidence (FSC) formed by Radioactive Waste Management Committee (RWMC) for sharing experiences about addressing the societal dimension of RWM has documented shift from the industry’s traditional ‘decide, announce and defend’ approach to ‘engage, interact and co-operate’ lately focusing on partnership and long-term relationships. In 2007 FSC brought up the idea of communities with ‘industry awareness’ stating that willingness to consider repository should not be seen primarily as a sign of dependency but instead building on an adding to existing cultural basis, thus attempting to reframe nuclear communities as exceptions because of their cultural disposition. The aim of the paper is to form a comprehensive picture of two framings of nuclear communities, ‘nuclear oases’ and ‘industry awareness’ and analyse similarities and differences in their premises. Furthermore, paper will look at feasibility of these frames and nuclear industry’s claim that ‘industry awareness’ should replace ‘nuclear oasis’ as the main frame. Survey data used in the paper is from Eurajoki, Finland, the first municipality in the world to approve of spent nuclear fuel repository within its boundaries. 41 3. I N O UR BACKYARD – S TRATEGIC F RAMING OF N UCLEAR WASTE R EPOSITORY • Hannu Hänninen (hannu.i.hanninen@aalto.fi), Department of Management, Aalto University School of Economics, Helsinki, Finland • Sari Yli-Kauhaluoma (sari.yli-kauhaluoma@aalto.fi), Department of Management, Aalto University School of Economics, Helsinki, Finland In this paper we explore the strategic framing of the planned nuclear waste repository, ONKALO in Eurajoki, Finland. By framing we refer to a particular form of politics through which the nuclear industry, particularly the constructor of the final disposal facility, aims to shape public risk perceptions, to lessen the resistance of the facility in the local community, and to attach it to local culture and values. Drawing on the literatures of both public opposition of nuclear power and framing, we have analyzed the newsletter publications that the constructor company, Posiva, uses in the framing process. The aim is to examine in which way the constructor company frames the nuclear waste disposal for the local lay community in the construction site and nearby to shape the public risk perceptions and in that way to gain acceptance for the construction project. In particular, the study explores how the industry through meta-communication tries to influence the ongoing understanding of the waste disposal issue and the relationship between the industry and the local lay community. So far, the shaping of risk perceptions of nuclear power by the media have been already studied rather extensively, but the framing of the final disposal of nuclear waste by the nuclear power industry itself has been largely ignored. Understanding of the framing of the nuclear industry itself, however, is important to gain comprehension of the details of multiple logics and competing claims in the field. The siting of the waste disposal facilities represents a difficult planning problem for the nuclear power industry particularly because of the potential of public resistance. The fear of nuclear power has become firmly established as a part of Western culture, and therefore the planned waste facilities are not only peacefully but sometimes even highly contested by local citizens who perceive them as a threat to human live and environment. Local counties, respectively, usually welcome waste repositories, because they attract new residents, boost local economy and increase tax revenues. Gaining the acceptance of local lay communities and so avoiding greater public opposition is of central importance for the repositories works. Therefore, the nuclear industry lobbies waste repositories to local communities and decision makers trying to shape their risk perceptions and affect public participation in the disposal issue. The results of this study show how the industry tries to lessen public resistance of nuclear waste disposal by strategically building an optimistic frame for interpreting its risks. We emphasize that the framing attempts are strategic since the industry purposefully uses optimistic framing to promote desired interpretations of the ONKALO project, to exclude negative aspects related to the project, and thus to gain favorable reactions in the local community regarding the ongoing design and construction work. More particularly, we identify that the industry socially constructs the new waste repository as our project referring to a joint project between the lay residents, industry, and county administration thus being valuable for the whole local community; people, industry, and culture. 42
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