THE LARGEST GLOBAL MEDIA BRAND SERVING ENGINEERS AND INTEGRATORS WHO DEVELOP AND MANAGE VISION AND AUTOMATION SOLUTIONS www.vision-systems.com Reach and convert more buyers with a winning marketing mix Today’s educated buyers consume information at all hours of the day and from a wide variety of sources; they search the web, read trade magazines, watch videos and webcasts, read e-Newsletters, download apps, and travel to trade shows, all in the pursuit of the latest information to help them do their jobs. The Challenge Finding the best mix of the many options available to reach and influence these buyers as they navigate numerous channels can be difficult. Using one marketing vehicle exclusively in the hopes of reaching prospects at “the right point” in their buying cycle may result in buyers Need seeing your message too late, or not at all. Identified Spreading your message out across too many channels may leave you with too little frequency in any channel to make a memorable MAGAZINES EDITORIAL impression. The Solution Solving this challenge requires an understanding of how various information channels work in concert to reach and engage your prospects throughout the buying process. Creating an organized and well-planned strategy, with consistent presence in multiple channels that qualified buyers rely on, helps ensure your message reaches them often and effectively during their knowledge gathering. Brand Loyalty Established 12 DIGESTS EVENTS VIDEO MOBILE BUYERS GUIDE WEBCASTS WHITE PAPERS EVENTS MEDIA ENEWSLETTERS MAGAZINES EDITORIAL DIGESTS EVENTS VIDEO MOBILE BUYERS GUIDE WEBCASTS WHITE PAPERS SOCIAL MEDIA ENEWSLETTERS MAGAZINES EDITORIAL DIGESTS EVENTS VIDEO MOBILE BUYERS GUIDE WEBCASTS WHITE PAPERS SOCIAL MEDIA ENEWSLETTERS MAGAZINES EDITORIAL DIGESTS EVENTS BUYERS GUIDE MOBILE GUIDE WEBCASTS WHITE ENEWSLETTERS MEDIA ENEWSLETTERS MAGAZINES EDITORIAL MAGAZINES VIDEO MOBILE BUYERS GUIDE WEBCASTS WHITE PAPERS SOCIAL MEDIA ENEWSLETTERS MAGAZINES EDITORIAL DIGESTS EVENTS VIDEO MOBILE BUYERS GUIDE WEBCASTS WHITE PAPERS SOCIAL MEDIA ENEWSLETTERS MAGAZINES EDITORIAL DIGESTS EVENTS VIDEO MOBILE BUYERS GUIDE WEBCASTS WHITE PAPERS SOCIAL MEDIA ENEWSLETTERS MAGAZINES EDITORIAL DIGESTS EVENTS VIDEO MOBILE BUYERS GUIDE WEBCASTS WHITE PAPERS SOCIAL MEDIA ENEWSLETTERS MAGAZINES EDITORIAL DIGESTS EDITORIAL DIGESTS BUYERS GUIDE WEBCASTS WHITE 9 3 Purchase Recommended The Winning Marketing Mix At Vision Systems Design, we have the experience and the marketing options to reinforce your message to qualified decision-makers throughout the buying process. We look forward to the opportunity to work with you to create a winning marketing mix. Information Search Conducted 6 Brand/Product Preference Determined Please contact us for details. 2 www.vision-systems.com Overview Reach and influence more machine vision buyers in the formats they prefer website Vision Systems Design reaches the largest global audience of active buyers of vision and automation solutions and components, including integrators, designers, engineers and end users. 100% of Vision Systems Design’s 32,000 qualified subscribers influence the purchase of vision- and automation-related equipment/services. e-newSLETtterS Source: Publisher’s Sworn Statement, July 2013 These influential professionals rely on us for technical and business information to stay informed about future trends and current best practices, to manage their existing systems and to make informed choices for future investments. They want this information delivered in their preferred formats, and Vision Systems Design provides it to more than 99,000 readers through our print and digital magazine, website and email newsletters. Our focus on highly demanding applications—from the factory floor to biomedical research, agriculture, security, transportation and more—in all of our media platforms ensures we attract the most lucrative buyers for you to connect with. 52% of subscribers say their organizations are likely to evaluate vendors from whom they have not purchased in the past. VisionSystems FEBRUARY 2013 www.v i si on-system s.com VISION AND AUTOMATION SOLUTIONS D E S I G N ® FOR ENGINEERS AND INTEGRATORS WORLDWIDE Subsea Imaging Remote vehicles use rugged components Materials Inspection Raman spectroscopy sorts glass Vision Basics Explore sensor, camera, and lighting options Specular Surfaces Measurement method maps shiny surfaces magazine Source: 2013 VSD Readership Study Vision Systems Design helps to simplify the process of reaching and regularly influencing your target audience by increasing your brand visibility, capturing leads and syndicating your content. We offer efficient integrated marketing options that help increase purchase consideration for your products by: •leveraging buyers’ affinity for our content, •reinforcing your message throughout the buying process, and •delivering it through the information channels that your customers rely on to gather intelligence. We look forward to the opportunity to help you find the right mix of options to ensure the highest return on your marketing investment. 87% of subscribers are more likely to click on an online ad if they have seen that company previously in an industry magazine. Source: 2013 VSD Readership Study Please contact us for details. 3 www.vision-systems.com Audience Profile Global Reach = 263,197 Vision Systems Design delivers the information that engineers, integrators and designers need to choose vision and image processing products and vendors. When you place your marketing message in Vision Systems Design magazine, email newsletters and website, you are investing in quality editorial content that attracts influential decision makers in all of the major vision markets worldwide. Audience Distribution by Region North America: 156,593 Europe: 48,396 Asia Pacific: 34,777 Rest of World: 23,431 e-Newsletter Subscribers: 35,000+ Magazine Subscribers: 32,000+ Europe 19% North America 68% Europe 22% Asia Pacific 11% North America 59% Asia Pacific 17% Rest Of World 2% Rest Of World 2% Website Users: 32,000+ unique/month List Rental Names: 165,197 Europe 16% Europe 26% North America 49% North America 60% Asia Pacific 12% Rest Of World 12% Asia Pacific 18% Rest Of World 7% Sources: Publisher’s Sworn Statement and Adobe Site Catalyst Please contact us for details. 4 www.vision-systems.com Editorial Team and Focus Trusted content attracts influential decision makers who are receptive to marketing messages For almost 20 years, Vision Systems Design has provided in-depth technical and integration insights focused exclusively on the information needs of machine vision and image processing professionals. These professionals face constantly evolving system-design and installation approaches, product and system capabilities, technologies, and application opportunities. Our editors address these complex issues through a variety of offline and online information products that help vision and automation professionals develop and manage vision systems today and optimize those systems for the future. Vision Systems Design’s magazine, website and email newsletters regularly cover Factory Automation, Non-Industrial Applications, Cameras, Lighting, Optics, Boards and Software. Our coverage includes: Technology • Developments in a wide range of product areas, from smart cameras and lighting to products for image processing on CPUs, embedded vision systems, autonomous robots, 3D and color imaging, facial recognition, traffic monitoring systems, and infrared and x-ray applications System Integration and Turnkey Systems •In-depth technical articles that show how engineers can use machine vision in applications such as renewable energy and electronics production, automotive assembly, security and surveillance, agriculture, traffic monitoring, consumer packaging and general factory automation Editorial Team Andy Wilson Editor in Chief The founding editor of Vision Systems Design, Andy is an industry authority and author of thousands of articles on image processing, machine vision, and computer science. He holds a B.Sc. from Warwick University. Tel: 603-891-9115 Fax: 603-891-9328 andyw@pennwell.com Dave Wilson Senior Editor For the past 30 years, Dave has written about semiconductors, board-level design, software, GUIs and related topics. He covers market and technology topics for Vision Systems Design from his home near London. Dave holds an Honors degree in Physical Electronics from Warwick University. Tel: +44-(0)-1234-357401 dwilson@pennwell.com James Carroll Senior Web Editor James has six years of editorial experience with a focus in online publishing. He writes news and product updates for the visionsystems.com website and manages Vision Systems Design email newsletters. • Helps readers understand and take advantage of recent trends in fields ranging from industrial manufacturing, 3D imaging and high-speed imaging to life science, transportation and other non-industrial applications Products and Applications • Product Focus: Editor Andy Wilson describes recent technical developments and trends in machine vision and image processing products, including CCD and CMOS cameras, imaging software, system boards, camera interface standards, lenses, robotics and lighting • Industry Focus: Describes how specific OEM products and technologies such as smart cameras, vision systems, structured lighting and multispectral imaging are used in applications such as food and packaging inspection, factory automation and transportation systems Tel: 603-891-9320 Fax: 603-891-9328 jamesc@pennwell.com Editorial Calendar See pages 6-7 for Vision Systems Design’s Integrated 2014 Editorial Calendar. Contact Andy Wilson three months in advance to submit information for articles on the calendar or to propose ideas for contributed articles. Contact James Carroll anytime with new product and other news announcements. Please contact us for details. 5 www.vision-systems.com 2014 Integrated Editorial Calendar MAGAZINE January ad close: Dec. 12 materials: Dec. 17 February ad close: Jan. 17 materials: Jan. 22 March ad close: Feb. 5 materials: Feb. 12 April ad close: Mar. 12 materials: Mar. 14 May ad close: Apr. 14 materials: Apr. 17 June ad close: May 13 materials: May 16 Andy Wilson WEBCASTS Systems/ Product Focus Industry Focus Technology CoaXPress Cameras Food & Bever- Smart Cameras & Frame Grabbers age Inspection Marketing Incentives/ Bonus Distribution • AIA Business Security & Conference* Surveillance Jan. 22-24, Orlando • Lasers & Photonics Marketplace* Feb. 3, San Francisco • Photonics West* Feb. 4-6, San Francisco Automotive Inspection 3D Imaging LED Lighting & Controllers Print & Packag- GigE Cameras ing Production E-NEWSLETTERS Vision Systems News Latest News: Jan. 6 Vision Topic Updates USB 3.0 Vision: Jan. 13 Photonics West Preview: Jan. 20 Medical Imaging: Jan. 27 Latest News: Feb. 3 Machine Vision Software: Feb. 10 Latest News: Feb. 17 Scientific Imaging: Feb. 24 Smart Cameras: Mar. 10 Product Showcase Jan. 8 Jan. 22 Jan. 29 Feb. 5 Feb. 19 Feb. 26 OCR/OCV VisionSystems MARCH 2013 SOLUTIONS VISION AND AUTOMATION WORLDWIDE AND INTEGRATORS FOR ENGINEERS www.vision-sys tems.com ® DESIGN ANNUAL BUYERS GUIDE Embedded Machine Intelligent Vision Transportation Systems (ITS) • The Vision Show Package Inspecting Food from Vision China Show Farm to Table Preview: Mar. 3 • Vision China* Mar. 18-20, Shanghai Choosing a Smart Camera USB 3.0 Vision High-speed Imaging • The Vision Show Package • Automatica Show Package Vision Sensors Latest News: Mar. 17 3D Imaging: Mar. 24 The Vision Show Preview: Mar. 31 DS&S Show Preview: Apr. 14 Quality Control of Consumer Goods Interfaces and Cables • Ad Awareness Study Infrared Imaging Using Optical Filters Medical/ with Machine Vision Scientific Lenses Imaging LED Lighting • Automatica Show Package • Automatica* June 3-6, Munich • EMVA Business Conference* Vienna • Corporate Profile Package Medical/Scientific Imaging Consumer Product Inspection Lenses, Optics & Lighting Using Multiple Cameras in Production Lines Machine Vision Software GigE Cameras: Apr. 7 Latest News: Apr. 28 Color Imaging: Apr. 21 Vision Show Video Showcase: May 5 Security & Surveillance: May 19 Automatica Show Preview: May 12 OCR/OCV: May 27 Latest News: Jun. 9 Factory Automation: Jun. 2 Latest News: Jun. 23 USB 3.0 Vision: Jun. 16 • The Vision Show* Apr. 15-17, Boston • Defense, Security & Sensing* May 5-9, Baltimore Vision Software for Scientific Applications Mar. 5 Mar. 19 Mar. 26 Editorial Calendar Subject to Change Apr. 9 Apr. 16 Apr. 30 May 14 May 21 May 29 Jun. 11 Jun. 18 Jun. 25 *Bonus Distribution Editor-in Chief 603-891-9115 andyw@pennwell.com Brand Brand Lead Lead Traffic Thought Traffic Thought SEO Push SEO Push Pull Pull Brand Brand Lead Lead Traffic Thought Traffic Thought SEO Push SEO Push Pull Pull 6 Please contact us for details. www.vision-systems.com 2014 Integrated Editorial Calendar MAGAZINE Product Focus July/Aug ad close: Jun. 25 materials: Jun. 30 WEBCASTS Systems/ Industry Focus Technology Robots & Vision Color imaging for Factory Automation Embedded Vision USB 3.0 Vision Products Marketing Incentives/ Bonus Distribution • Corporate Profile Package • NI Week* Aug. 5-7, Austin Vision for Intelligent Transportation Systems E-NEWSLETTERS Vision Systems News Latest News: Jul. 7 Vision Topic Updates 3D Imaging: Jul. 2 Product Showcase Jul. 9 Jul. 23 NI Week Preview: Jul. 21 Medical Imaging: Jul. 15 Aug. 6 Aug. 20 Latest News: Aug. 4 Smart Cameras: Aug. 11 Latest News: Aug. 18 September ad close: Aug. 12 materials: Aug. 15 October ad close: Sep. 11 materials: Sep. 16 November ad close: Oct. 14 materials: Oc. 17 December ad close: Nov. 10 materials: Nov. 13 Andy Wilson Cables, Connectors & Extenders Developments in CMOS Image Sensors Security & Surveillance Systems Automotive Inspection Systems Frame Grabbers • VISION Show Package Optics and Lenses Industrial Automation • VISION Show Package • Camera Directory/ Forecast Issue Package VisionSyst ems www.vision-systems.com DESIGN ® VISION AND AUTOMATION SOLUTIONS WORLDWIDE FOR ENGINEERS AND INTEGRATORS WORLDWIDE Industrial Camera D I R E C T O R Y 2015 Forecast Issue: 3D Imaging in Robotic Vision Applications Latest News: Sep. 8 3D Imaging Pack Expo Show Preview: Oct. 6 GigE Cameras: Oct. 1 VISION Show Preview: Oct. 20 Intelligent Transportation: Oct. 13 VISION Show Wrap-up and SPS/ IPC/Drives Show Preview: Nov. 17 Color Imaging: Nov. 3 VISION Show Video Showcase: Nov. 19, 24 Factory Automation: Nov. 10 Latest News: Dec. 1 Security & Surveillance: Dec. 8 Factory Automation • SPS/IPC/Drives* Nov. 25-27 Nuremberg ANNUAL CAMERA DIRECTORY Pharmaceutical Multispectral & Medical Imaging Device Inspection Camera Interfaces • Camera Directory/ Forecast Issue Package Scientific Imaging: Sep. 3 Sep. 10 Sep. 17 Sep. 24 Latest News: Sep. 22 Infrared Imaging: Sep. 15 • VISION* Nov. 4-6, Stuttgart Robots NOVEMBER 2012 Optical Character Recognition/ Verification (OCR/OCV) Integrating Machine Vision Systems & Robotics Latest News: Dec. 15 Year in Review: Dec. 29 Editorial Calendar Subject to Change Oct. 8 Oct. 22 Oct. 29 Nov. 5 Nov. 12 Dec. 3 Dec. 10 Dec. 17 Hottest Topics of 2014: Dec. 20 *Bonus Distribution Editor-in Chief 603-891-9115 andyw@pennwell.com Brand Lead Traffic Thought SEO Push Pull Brand Lead Traffic Thought SEO Push Pull 7 Please contact us for details. www.vision-systems.com Marketing Solutions Choose marketing options that work together to deliver more reach and better results A winning marketing mix provides access to your target audience in the multiple resources they use to gather intelligence, with sufficient frequency to make a memorable impression. Investing in just one medium puts you at risk of missing buyers who are using other information sources (and research shows that most buyers use many different resources). On the other hand, a scattershot approach may spread your investment too thin and result in too little frequency to make an impact in a competitive market. Vision Systems Design offers a variety of options across multiple media that work in concert to reach buyers throughout their decision-making process. We can help you find the best combination of branding, traffic drivers, lead generation and thought leadership to ensure maximum results for your marketing investment. TARGET AUDIENCE REACHED vision systems design MEDIA SOLUTIONS Magazine Email subscribers subscribers Lead Thought Brand Brand Lead LeadBrand Thought SEOTraffic Push Pull SEO Lead Traffic Thought SEOThought Push SEO Pull Pu TrafficBrand Traffic MARKETING OBJECTIVES ACHIEVED Website users Lead Thought Brand Brand Lead LeadBrand Thought SEOTraffic Push Pull SEO TrafficBrand Lead Traffic Thought SEOThought Push SEO Pull Pu Traffic Magazine advertising and inserts List Rental Editorial e-Newsletter sponsorship Product Showcase e-Newsletter advertising Banner advertising Online Buyer’s Guide sponsorship Video sponsorship Content Marketing (webcasts, white papers, editorial digests) • • • • • • • • • • • • • • • • • • • • • • • • • • • • • The achievement of campaign objectives depends heavily on your creative and messaging. Ask your sales representative for examples of what works and what doesn’t. Brand Lead Traffic Thought Brand SEO Lead Push Traffic Thought Pull SEO Push Pull Brand Lead Traffic Brand Thought Lead SEO Traffic Push Thought Pull SEO Push Pull Brand Lead Traffic Thought Brand SEO Lead Push Traffic Thought Pull SEO Push Pull Brand Lead Traffic Brand Thought Lead SEO Traffic Push Thought Pull SEO Push Pull BRAND AWARENESS Strengthens your company image, helps define how purchase influencers perceive your company and products, increases consideration and preference for your products TRAFFIC DRIVING Entices buyers to your website or other online offerings to increase purchase intention and activity LEAD GENERATION Obtains targeted sales leads with offers that generate interest and action THOUGHT LEADERSHIP Authenticates your message by demonstrating your company’s expertise, builds business through advocacy and referral Please contact us for details. 8 www.vision-systems.com Magazine: Overview Active buyers rely on Vision Systems Design magazine to research technology purchases and brands Vision Systems Design is the leading global publication serving engineering, design and integration professionals who are decision makers for vision and image processing. With almost 20 years of experience covering the technologies, products, standards and business requirements they manage on a daily basis, Vision Systems Design attracts the most qualified decision makers for your products. Each issue is delivered to more than 32,000 qualified professionals worldwide, 100% of whom influence purchase decisions. Vision Systems Design is also distributed at major industry events (see Editorial Calendar on pages 6 and 7). VisionSystems FEBRUARY 2013 www.vision-systems.com VISION AND AUTOMATION SOLUTIONS FOR ENGINEERS AND INTEGRATORS WORLDWIDE D E S I G N ® Subsea Imaging Remote vehicles use rugged components Materials Inspection Raman spectroscopy sorts glass Vision Basics Explore sensor, camera, and lighting options Specular Surfaces 94% of VSD subscribers say they take some type of purchasing activity after seeing an ad in Vision Systems Design magazine. Measurement method maps shiny surfaces Source: 2013 VSD Readership Study According to Vision Systems Design’s annual reader survey: •52% of subscribers say their organizations are likely to evaluate vendors from whom they have not purchased in the past Quick Stats • Circulation: 32,000 qualified •63% say they use industry magazines during the research phase of the buying process subscribers (100% direct request) plus trade show distribution (see Editorial Calendar on page 6) •84% visited a company’s website after viewing their ad in Vision Systems Design magazine • Purchasing influence: 100% of •87% are more likely to click on an online advertisement if they have seen that company’s ad previously in an industry magazine subscribers influence visionrelated purchasing decisions Source: 2013 VSD Readership Study • Frequency: 11 issues per year Advertiser Benefits •Brand Awareness: Associate your image with our trusted content to increase consideration and affinity for your company and products among vision buyers. •Traffic Driver: Use prominent links and QR codes in your ad to guide decision makers to detailed information on your website or to your sales team. •Thought Leadership: Position your company as a thought leader by aligning your message with our content or by inserting your own content. Brand Brand Lead Lead Traffic Thought Traffic Thought SEO Push SEO Push Pull Pull Brand Brand Lead Lead Traffic Thought Traffic Thought SEO Push SEO Push Pull Pull 9 Please contact us for details. www.vision-systems.com Magazine Qualified subscriber demographics Geographic Distribution Primary Job Function Europe 19% Design & Development/ System Integration 34% Asia Pacific 11% NorthAmerica 68% Manufacturing/Production Engineering & Quality Control (Test/Measurement) 19% Rest Of World 2% Engineering Management 17% Research & Corporate Development Management 15% 15% Recommend, Specify, and/or Approve Automation Equipment Cabling Interface Products 16,930 15,655 Cameras/Sensors 21,950 Lenses/Optics 15,382 Lighting Software System Boards Test & Measurement Equipment 18,166 17,640 13,791 11,189 Turnkey Systems 5,112 Primary industries served ApplicationS 3D Imaging 6,488 Aerospace/Military/Defense 7,377 Biometrics 3,404 Agriculture 2,436 11,393 Automotive 7,853 Forensics 2,070 Ceramics/Glass 2,350 Guidance/Tracking Systems 5,499 Containers/Packaging 3,394 Infrared Imaging 6,767 Energy 5,480 Intelligent Transportation 5,744 Entertainment/Consumer/Embedded Systems 1,320 Factory Automation 14,425 Food & Beverage 3,629 Measurement/Gauging 9,048 Forestry/Timber 1,471 Medical Imaging 6,052 General Manufacturing 9,261 Microscopy 4,519 Law Enforcement 1,957 Motion Analysis 5,719 Medical/Dental 7,490 4,347 Pharmaceutical 4,276 Plastics 3,234 Machine Vision Optical Character Recognition/Verification Process Control 11,465 Remote Sensing 6,663 Semiconductor/Electronics 9,438 Robotics 9,602 Textiles 1,727 Security/Surveillance Systems 6,631 Web Inspection 5,087 X-ray Imaging 4,155 Since any one recipient may indicate more than one response, the number of respondents for each of these classifications should not be added together, as the total may exceed the total circulation. Brand Brand Lead Lead Traffic Thought Traffic Thought SEO Push SEO Push Pull Pull Source: Publisher’s Own Data, July 2013 Brand Brand Lead Lead Traffic Thought Traffic Thought SEO Push SEO Push Pull Pull Please contact us for details. 10 www.vision-systems.com Magazine Advertising rates and specifications Worldwide distribution: Gross four-color rates 1x Spread Full page 2/3 page 1/2 Island 1/2 Page 1/3 Page* 1/4 Page Showcase: 1/6 page $20,705 $10,715 $8,980 $6,835 $6,770 $5,100 $4,115 $1,400 3x $19,625 $10,175 $8,825 $6,695 $6,435 $4,950 $4,050 6x 11x $18,090 $18,995 $9,860 $9,435 $8,355 $8,075 $6,305 $6,125 $6,245 $6,025 $4,885 $4,730 $4,015 $3,910 $3,845 18x $17,615 $8,735 $7,645 $6,020 $5,970 $4,580 24x $17,160 $9,170 $7,500 $5,775 $5,690 $4,455 $3,775 36x $16,795 $8,740 $7,290 $5,695 $5,620 $4,350 $3,685 Annual Camera Directory Only Vision Systems Design’s Worldwide Industrial Camera Directory provides the detailed camera specifications that decision makers need to compare options and choose the right cameras and components for their applications and budgets. Be sure buyers see your products in this unique directory, which is delivered in the November issue of Vision Systems Design, distributed at trade shows throughout the year and included in the Vision-Systems.com online buyers guide for a full year. Advertisers in the Camera Directory issue receive increased visibility for their product and brands plus additional product listings at no charge: $1,325 $1,140 Europe and Asia regional distribution: Gross four-color rates Spread Full page 2/3 page 1/2 Island 1/2 Page 1/3 Page* 1/4 Page 1x $6,435 $3,420 $3,245 $3,065 $2,275 $1,850 $1,660 3x $6,205 $3,305 $3,155 $3,000 $2,230 $1,805 $1,625 6x 11x $6,140 $5,890 $3,270 $3,145 $3,087 $2,995 $2,900 $2,830 $2,170 $2,090 $1,765 $1,720 $1,615 $1,605 18x $5,700 $3,050 $2,910 $2,755 $2,040 $1,680 $1,580 24x $5,500 $2,950 $2,805 $2,650 $2,015 $1,650 $1,535 36x $5,425 $2,915 $2,765 $2,615 $2,000 $1,605 $1,490 * 1/3 Horizontal: +10% premium Rates effective January 1, 2014. Rates and specifications are subject to change. Please consult with your sales representative before supplying ad material. Issuance: Mails by the 15th of each month. Bleeds: No Charge Cancellation: Requires notice in writing to the publisher prior to advertising closing date of cancelled issue. No cancellations are accepted after the advertising close date. Insert Advertising Rates: Contact your sales representative for a custom quote. •Full-page advertisers: Premium Positions: •Inside Front Cover: + 20% •Inside Back Cover: + 15% •Back Cover: + 20% 10% premium for specified position added to the cost of space--available only for full-page, 4-color ads contracted for 11 or more issues. Digital Edition Upgrades: see page 14 30 listings •Half-page advertisers: 25 listings •One-third page advertisers: 20 listings Publication trim size: 8˝ x 10.5˝ (203 x 267 mm). ½ Page Island Full Page Spread 1/3 Page Horizontal* ¼ Page Live Area: 15 x 9.5˝ (381 x 241 mm) Trim: 16 x 10.5˝ (406 x 267 mm) Bleed: 16.25 x 10.75˝ (413 x 274 mm) Live Area: 4.5 x 7.375˝ (114 x 187 mm) Bleed: 5.25 x 8.25˝ (133 x 210 mm) Full Page ½ Page Vertical Live Area: 7 x 9.5˝ (178 x 241 mm) Trim: 8 x 10.5˝ (203 x 267 mm) Bleed: 8.25 x 10.75˝ (210 x 274 mm) Live Area: 3.375 x 9.5˝ (86 x 241 mm) Bleed: 4.125 x 10.75˝ (105 x 274 mm) 2/3 Page ½ Page Horizontal Live Area: 4.5 x 9.5˝ (114 x 241 mm) Bleed: 5.25 x 10.75˝ (133 x 274 mm) 1/3 Page Square Live Area: 7 x 4.875˝ (178 x 124 mm) Bleed: 8.25 x 5.5˝ (210 x 140 mm) 4.5 x 4.875˝ (114 x 124 mm) Bleed: N/A 3.375 x 4.875˝ (86 x 124 mm) 7 x 3.3125˝ (178 x 84 mm) Bleed: N/A 1/3 Page Vertical 2.25 x 9.5” (57 x 241 mm) Bleed: N/A Brand Brand Lead Lead Traffic Thought Traffic Thought SEO Push SEO Push Pull Pull Brand Brand Lead Lead Traffic Thought Traffic Thought SEO Push SEO Push Pull Pull 11 Please contact us for details. www.vision-systems.com Magazine Marketing extras Trade Show Packages Buyer’s Guide Packages Integrated Marketing Incentives Vision Systems Design’s trade show packages increase your visibility at influential industry events. Display advertisers in The Vision Show, Automatica and VISION pre-show and show issues of Vision Systems Design magazine receive: Vision Systems Design’s annual Buyer’s Guide issue (March) is also our most requested item by trade show attendees. Options to ensure visibility for your company and products all year long in both our print and online Buyer’s Guides include advertising and listing upgrades in the print guide and the All Access online buyer’s guide microsite sponsorship. Display advertisers in the March issue receive 15% off print and online buyer’s guide listing upgrades (see page 12 for details). Integrate your online and magazine advertising for better overall results and qualify for an integrated program discount. Ask your sales representative for details. •Second ad or size upgrade FREE in the show issue (free ad must be comparable in size or smaller than paid ad): – The Vision Show, Boston (Apr 15-17): Mar. and Apr. issues – Automatica, Munich (Jun. 3-6): Apr. and May issues – VISION, Stuttgart (Nov. 4-6): September and October issues •Video Showcase Program for only $1,795 net per show: – Promote a new product or announcement on camera at The Vision Show and/or VISION – Y our video will be recorded at the event and then posted on Vision-Systems.com and promoted post-show to more than 35,000 vision systems decision makers – PLUS, you receive a copy of the video to post on your site or YouTube and use for other marketing efforts In addition to these packages, we offer bonus distribution at eight other shows throughout the year—see Editorial Calendar on pages 6 and 7 for details. Ad Awareness Study Advertise in the May issue of Vision Systems Design magazine, and your ad is automatically included in our annual ad awareness study. Compare your ad performance to competitors’, gather insight into the success of your creative, and receive insights for future marketing. Marketing extras calendar January •AIA Business Conference distribution •Photonics West distribution •Lasers & Photonics Marketplace distribution March •Buyer’s Guide packages •Vision China distribution •The Vision Show package Corporate Profile Program Place a one-third page or larger display ad in the June and July/August issues of Vision Systems Design magazine and earn a FREE corporate profile in the July/August issue. We can create this image ad for you ($150 fee) to highlight your company’s products, application stories and brand as buyers plan year-end purchases. April •The Vision Show package and distribution •Automatica show package •Defense, Security & Sensing distribution May •Ad Awareness Study •Automatica show package and distribution •EMVA Business Conference distribution Camera Directory and 2015 Forecast Issue Package Whether you are promoting cameras or other vision and image processing products, don’t miss the opportunity to promote them all year long in the industry’s ONLY directory that includes detailed camera specifications. The November Camera Directory issue is distributed throughout the following year to 9 industry trade shows. Display advertisers in the November Directory issue (also published on Vision-Systems.com) and the December issue featuring our annual technology forecast receive a second ad or size upgrade FREE in the December issue (free ad must be comparable in size to or smaller than paid ad). June •Corporate Profile program July/August •Corporate Profile program •NI Week distribution September •VISION Stuttgart show package October •VISION Stuttgart show package and distribution November •Camera Directory and 2015 Forecast package December •Camera Directory and 2015 Forecast package Brand Brand Lead Lead Traffic Thought Traffic Thought SEO Push SEO Push Pull Pull Brand Brand Lead Lead Traffic Thought Traffic Thought SEO Push SEO Push Pull Pull 12 Please contact us for details. www.vision-systems.com Magazine: Buyer’s Guide Make your company more visible where buyers research and compare products VisionSystems MARCH 2013 w w w.vision-systems.com Vision Systems Design’s comprehensive Buyer’s Guide is the leading product guide and supplier directory for vision and image processing professionals. We give them two convenient resources, one in print and one online, to find the detailed and comprehensive information they need on companies, products, systems and services to make the most informed purchasing decisions. And we ensure that information is current by encouraging you to update your listings all year long. VISION AND AUTOMATION SOLUTIONS FOR ENGINEERS AND INTEGRATORS WORLDWIDE ® D E S I G N 51% of subscribers use Buyer’s Guides during the research stage of the buying process. Source: 2013 Vision Systems Design Audience Survey Print listing upgrade: $890 net Quick Stats •Company logo in 5 categories •Bold-faced and highlighted listing in categories •Company logo and bold-faced, boxed listing in A-Z Directory • Print: The March Buyer’s Guide issue of Vision Systems Design magazine is sent to 32,000+ qualified subscribers and distributed at trade shows throughout the year. Advertising and listing upgrades are available to increase your visibility. Online All Access upgrade: $3000 net/year As an All Access sponsor of the Vision-Systems.com online buyer’s guide, you can educate machine vision professionals, create a stronger impression of your brand, build product preference, promote your lead-generation programs, aid SEO for your website, and help prospects connect with your sales team. The All Access sponsorship provides more than 240,000 website and email impressions for your company and products when you take full advantage of the program. The sponsorship includes: • Online: Listings in the Vision-Systems.com Buyer’s Guide, including the All Access microsite sponsorship can be updated as often as you like and improve your site’s SEO. •Your own unique microsite linked to the Vision-Systems.com Buyer’s Guide, including your company overview, contact details and categories in which your products are listed plus pages for your press releases, literature, videos and more. •One dedicated email promotion to 10,000 Vision Systems Design subscribers to entice them to visit your microsite. •Your company logo and products highlighted in the appropriate product categories. • Package Discount: Display advertisers in the March Buyer’s Guide issue receive 15% off print and online upgrade packages. •Promotion of your new press releases and products in the Vision Systems News editorial e-Newsletter—the more content you post, the more promotion you receive. •Homepage placement of your company logo on Vision-Systems.com that links to your microsite. •Premium placement in search results on Vision-Systems.com. •And more—contact your sales representative for details. Brand Brand Lead Lead Traffic Thought Traffic Thought SEO Push SEO Pull Push Pull Brand Brand Lead Lead Traffic Thought Traffic Thought SEO Push SEO Pull Push Pull 13 Please contact us for details. www.vision-systems.com Magazine Ancillary opportunities Showcase advertising Promote products, services, literature, or website offers in the Showcase section, which appears in every issue of Vision Systems Design magazine and is delivered to 32,000+ subscribers worldwide. Simply submit the following and we will produce the ad for you: Pro duc t S howc as e www.falcon-illumination.com/www.falcon-illumination.de Camera Link Full PHOX-F supports 10x8 mode up to 100MHz – the first in industry • Provides 10Gb/s or 1250MB/s transporting bandwidth for image, GPIO, RS232 • Plug-and-play • 1-fiber simplex or 2-fiber duplex optical interface • Full duplex RS232 for remote instrument control • OM3 multimode fiber - 300m Single mode fiber - 10km • Use with CWDM to link multiple cameras via 1 or 2 fibers Falcon2 TM Teledyne DALSA’s Falcon2 area scan cameras incorporate large resolutions and faster frame rates enabling high speed image capture with superb spatial resolution. Inside the Falcon2 cameras is our latest 12 megapixel CMOS sensor, which reduces dark noise levels and improves dark offset, FPN (fixed pattern noise) and PRNU (Pixel Response Non-Uniformity) levels. http://bit.ly/falcon2video www.phrontier-tech.com Dual/Quad bus USB3 PCI express adapterTelFal_VSD_1309 20-100m USB 3.0 8/15/13 Active Optical Cables 1 Unibrain introduces USB 3.0 adapters for the professional and machine vision market, featuring 2 or 4 independent USB3 buses on a single PCI-e x4 slot. Ad Specifications and Net Rates: tion; 3 3/8” w x 2 3/4” h each Falcon illumination introduces a new product range (multicolour) of lighting. Each RGB are in separated control to create the best effect to capture the best image for your image processing. We also offer customized solutions for all types of lighting methods, shapes, sizes and bi-colour (UV/R/G/B/IR). mail@falcon-illumination.com www.epixinc.com •URL and email address •6 ads per page in showcase sec- Is your Vision Application having an Image Problem? The PIXCI® e104x4 Gen2 camera link frame grabber captures from dual full or four base camera link cameras and DMA transfers images to memory at 20 gigabits per second from more than 1000 cameras. Price is $1895 with XCAP-Lite imaging program. •50-word description and logo •Photo of your product, literature or website page (jpeg format) Digital Magazine Advertising Opportunities A D V E R T I S E M E N T PCIe/104 Camera Link Grabber With an ultra-thin (3.0mm) profile, the USB 3.0 AOC introduces a cost effective, high performance, long connectivity solution for Machine & Medical Vision, HD surveillance and remote external storage. Each bus supports up to 5 Gbps burst rate providing the ability to transfer data at ultra-high speeds or obtain high resolution/frame rate output from multiple cameras. • Email alert sponsorships Vision Systems Design sends digital subscribers a “pre-alert” email letting them know when each digital issue is on its way, as well as an “alert” email letting them know it has arrived. Sponsorship of these alerts includes your exclusive banner ad to create additional visibility for your brand among our qualified subscribers. Net rate: $1,500. contact: sales@unibrain.com contact: sales@unibrain.com www.unibrain.com www.vision-s y stems .com 5:17 PM Unibrain’s Active Optical Cables (AOC) are fully compliant with USB 3.0 electrical specifications and highly resistant to EMI/RFI. Your ad in Vision Systems Design magazine appears in both print and digital editions, with a live link to a relevant page on your company’s website included in the digital version. Digital editions can transform magazine reading into an interactive multimedia experience by allowing you to embed video or link from your ad creative to content offers on your website. Vision Systems Design offers several options to increase your visibility with our digital magazine subscribers: www.unibrain.com VISION SYSTEMS DESIGN S eptember 2013 59 •1x: $1,400 net; 6x: $1,325 net each; 12x: $1,140 net each Contact Judy Leger for more information at 603.891.9113 or judyl@pennwell.com. Article reprints & ePrints Use printed reprints of Vision Systems Design articles to your marketing advantage: include them as promotional material, client literature, direct mail pieces, trade show and press kit materials, public relations information, and business development tools. Or, post an ePrint on your website (PDF read-only) as an offer to drive traffic and generate targeted sales leads. • Entry page exclusives When readers open their digital issue the first thing they see is the Entry Page, which includes the magazine cover on one side and a full page ad with link on the other. Upgrade your ad to this premium position to ensure maximum exposure. Premium position upgrade charge: $1,500 net. Contact your local sales representative for a custom quote. List rental Target your most desired prospects with Vision Systems Design email, postal, and telephone list rental. Select by job function, industry served, and/or purchase influence to bring your marketing message to targeted vision and image processing decision makers. • Blow-in cards and belly bands Digital blow-in cards appear as “overlay” images on various pages of the magazine and contain a graphic which, when clicked, takes the reader directly to your website. Blow-in cards are not pop-ups and cannot be blocked by browsers, ensuring your message will be seen (available to display advertisers only). Belly bands are a variation that appears electronically on the cover or entry page of the magazine. Net rate: $1,500 each. Contact Michelle Blake for details: 603.891.9128 or michellb@pennwell.com. Rates and specifications are subject to change. Please consult with your sales representative before supplying ad material. Brand Brand Lead Lead Traffic Thought Traffic Thought SEO Push SEO Push Pull Pull Brand Brand Lead Lead Traffic Thought Traffic Thought SEO Push SEO Push Pull Pull 14 Please contact us for details. www.vision-systems.com Magazine Electronic submission guidelines Color Proof: Send a high-resolution color proof of the ad. If one is not provided, then a laser proof must be provided. If a high-resolution color proof is not supplied, one will be created for advertiser approval at an extra charge. Please supply ad materials as PDFs with PDF/X1a format option. If PDF/X1a files cannot be supplied, send “Press Optimized” files from the PDF Distiller. We can also accept ads built in these programs: •InDesign Version 3 through 5.5. Run InDesign’s “Package” command to If you require more information regarding any of the above specifications, please contact your sales representative or see the “spec sheet” at our ad upload site: http://digitalads.pennwell.com. collect file. This is PennWell’s preferred page layout software program. •QuarkXpress Version 6 through 9. Use the Collect for Output function to extract your document and artwork. Note: Collect for Output does not collect fonts. •PageMaker Version 6.x; 7.x. •Adobe Illustrator All versions •Photoshop files should be saved in EPS format. Use CMYK colors at 254 or 300 dpi with preview of 8 bits/pixel and binary encoding. Any guidelines or formats not followed in these specifications may cause an advertising file to not reproduce correctly, and may cause delays and/or additional charges. PennWell cannot reproduce files that do not meet specifications. Specifications: •File names should only consist of the following characters: •Any alpha or numeric •Space(s) or period •Hyphen •Underscore •Images should not be enlarged or reduced General Policy How to submit your ad materials To upload ad materials to our FTP site: Maximum file size is 250MB—please stuff or zip your files before sending and wait to close your browser window until you get your upload confirmation. The publisher reserves the right to place the word “advertisement” on ads or advertorials that, in the publisher’s opinion, resemble editorial material. The publisher is not responsible for errors in key numbers. Publisher is not liable for delays in delivery and/or non-delivery in the event of an Act of God, action by any government or quasi-government entity, fire, flood, insurrection, riot, explosion, embargo, strike, whether legal or illegal, labor or material shortage, transportation, interruption of any kind, work slowdown, or any condition beyond the control of the publisher affecting production or delivery in any manner. 1. Go to http://digitalads.pennwell.com Advertisers and advertising agencies assume liability for all content of advertisements printed and also assume responsibility for any claims arising there from made against the publisher. The publisher reserves the right to reject advertising not conforming to publication standards. 2. Select Vision Systems Design from the scroll-down menu 3. Choose “magazine ad” 4. Fill in the required information and then select “upload ad” Depending on speed of connection and file size, this may take some time. Please be patient. To email ad materials: For files under 10 MB, please e-mail your ad to: admaterial@pennwell com. Include advertiser name, publication name and issue date. more than 10% in the page layout program. To mail ad materials: •Document size should be created to the final Send contract, insertion order(s), correspondence, trim size of the page/ad. proofs, copy and complete advertising materials to: •Use 9 points of bleed off of the page. Ad Traffic Manager •Do not use Font Styles from the Style menu in Vision Systems Design page layout program other than: All Caps, Small PennWell Corporation Caps, Superscript, Subscript and Superior. Use 1421 S. Sheridan Road Tulsa, OK 74112-6600 the appropriate Type 1 or TrueType font for styles such as italic or bold. Additional contact information: •We do not accept TIFF/IT or JPEG files. (P) 918.831.9484 (F) 918.831.9415 •No RGB images are accepted. All images (E) admaterial@pennwell.com should be CMYK and/or Pantone if needed. Fonts: Please include all fonts when sending your documents for output. With Macintosh fonts, provide screen and printer fonts. With Windows fonts, provide PFM and PFB fonts. Use of TrueType or Type 3 fonts is not recommended, and Multiple Master fonts are not supported. If you use TrueType or Type 3 fonts, desired results cannot be guaranteed and delays could result. In the event of non-payment, the publisher reserves the right to hold the advertiser and/ or agency jointly and severally liable for such monies as are due and payable to the publisher. The publisher will not be bound by any conditions, printed or otherwise, appearing on any insertion order or contract when they conflict with the terms and conditions of the rate card. Cancellations No cancellations or changes will be accepted after space closing date. Notification of cancellations prior to closing date must be in writing. Brand Brand Lead Lead Traffic Thought Traffic Thought SEO Push SEO Push Pull Pull Brand Brand Lead Lead Traffic Thought Traffic Thought SEO Push SEO Push Pull Pull 15 Please contact us for details. www.vision-systems.com Magazine: Vision Systems Design China Reach influential decision makers in China through the Chinese-language media devoted to vision and image processing 2013年3月 Vision Systems Design China magazine, the exclusive licensee of Vision Systems Design in China, serves 8,000 vision and image processing professionals with selected content from Vision Systems Design magazine translated into Chinese plus additional news and articles written locally and tailored to the needs of industry professionals in China. 机器视觉增加包装的 可追溯性 2014 Editorial Calendar SYSTEMS AND TECHNOLOGY APPLICATION PRODUCT FUNDAMENTALS FOCUS FOCUS • Camera Interface Standards • Infrared Imaging • Guidance Tracking Systems • Process Control • Intelligent Transportation • Automotive Manufacturing ISSUE DATE MARCH Ad Close: Mar 1 Material: Mar 5 GigE Vision 视频实 现10GigE传输 • Optics and Lighting Lumenera 联手Icron 突破USB3.0 相机的 数据传输距离 • 3D Cameras • Optics and Lenses 3D机器视觉引导 机器人执行任务 Bonus Distribution: Vision China (Shanghai) - March 2014 JUNE Ad Close: May 27 Material: June 7 • 3D Imaging • OCR/OCV • LED Lighting • Remote Sensing • Food and Package Inspection • Medical and Pharmaceutical • High-Speed Imaging • Machine Vision Software • Frame Grabbers Bonus Distribution: Vision China (Shenzhen) – June 2014 • High-Speed OCTOBER Motion Analysis Ad Close: Sept: 18 Material: Sept: 25 • Multispectral Imaging • High-Speed Cameras • Machine Vision Software • Semiconductor/ Electronics Inspection • Smart Cameras for Factory Automation • Infrared Imaging • Lighting • Smart Cameras Bonus Distribution: Vision China (Beijing) – October 2014 DECEMBER Annual Buyer’s Guide Issue Ad Close: Nov: 25 Material: Dec: 5 Submit contributed articles in Chinese (4,000 words max.) to rossiep@actintl.com.hk Advertising Rates: gross, 4-color Full page 2/3 page 1/2 Island 1/2 Page 1/3 Page 1/4 Page 1x $2,340 $1,780 $1,600 $1,520 $1,240 $1,060 4x $2,100 $1,610 $1,460 $1,360 $1,120 $ 920 Ad Translation: $100 per page Back Cover: $4,600 Inside Front Cover: $3,860 Opposite TOC or Editorial Page: $3,250 Inside Back Cover: $2,860 Other Special Positions: 10% For information about Vision Systems Design China, contact: Mark Mak Publisher/Global Sales Director ACT International markm@actintl.com.hk. www.vision-systems-china.com Brand Brand Lead Lead Traffic Thought Traffic Thought SEO Push SEO Push Pull Pull Brand Brand Lead Lead Traffic Thought Traffic Thought SEO Push SEO Push Pull Pull 16 Please contact us for details. www.vision-systems.com Editorial e-Newsletters Align your message with our content to build visibility and affinity among buyers Vision Systems Design’s editorial email newsletters offer high frequency to help make your message memorable to vision and image processing professionals, while aligning it with our latest content updates. Filled with valuable technical content, news and product information, these e-Newsletters offer banner and text advertising options to ensure the greatest visibility and ROI for your message. Vision Systems News and Vision Topic Update e-Newsletter advertising is a simple, effective way to increase awareness among your target audience and entice them to your site. Your e-Newsletter ads also support your banners on VisionSystems.com, which readers can see when they click through to our site from the e-Newsletter content links. Advertiser click-through rates range from 0.11% to 1.66% (data for January-June 2013). Quick Stats • Vision Systems News: 35,000 subscribers, 2 issues per month • Vision Topic Updates: distribution varies by topic Advertiser Benefits •Brand Awareness: Associate your image with our trusted content to increase consideration and affinity for your company and products. •Traffic Driver: Gives readers the opportunity to click through to your site for more information to increase purchase intention and activity. 2014 Editorial e-Newsletter Calendar Vision Systems News Vision Topic Updates Jan. 6: Latest News Jul. 7: Latest News Jan. 13: USB 3.0 Vision Jul. 2: 3D Imaging Jan. 20: Photonics West Preview Jul. 21: NI Week Preview Jan. 27: Medical Imaging Jul. 15: Medical Imaging Feb. 3: Latest News Aug. 4: Latest News Feb. 10: Machine Vision Software Aug. 11: Smart Cameras Feb. 17: Latest News Aug. 18: Latest News Feb. 24: Scientific Imaging Sep. 3: Scientific Imaging Mar. 3: Vision China Show Preview Sep. 8: Latest News Mar. 10: Smart Cameras Sep. 15: Infrared Imaging Mar. 17: Latest News Sep. 22: Latest News Mar. 24: 3D Imaging Oct. 1: GigE Cameras Mar. 31: The Vision Show Preview Oct. 6: Pack Expo Show Preview Apr. 7: GigE Cameras Oct. 13: Intelligent Transportation Apr. 14: DS&S Show Preview Oct. 20: VISION Show Preview Apr. 21: Color Imaging Nov. 3: Color Imaging Apr. 28: Latest News Nov. 17: VISION Show Wrap-up and SPS/IPC/Drives Show Preview May 19: Security & Surveillance Nov. 10: Factory Automation May 27: OCR/OCV Dec. 8: Security & Surveillance May 12: Automatica Show Preview Dec. 1: Latest News Jun. 2: Lighting & Optics Dec. 20: Hottest Topics of 2014 Jun. 9: Latest News Dec. 15: Latest News Jun. 23: Latest News Dec. 29: Year in Review Jun. 16: USB 3.0 Vision Brand Brand Lead Lead Traffic Thought Traffic Thought SEO Push SEO Push Pull Pull Brand Brand Lead Lead Traffic Thought Traffic Thought SEO Push SEO Push Pull Pull 17 Please contact us for details. www.vision-systems.com Editorial e-Newsletters Rates and specifications Frequencies in different Vision Systems Design e-Newsletters included on the same contract may be combined to earn a higher discount. Take an additional 10% off earned e-Newsletter rates when you purchase a 3-month or longer banner ad placement on Vision-Systems.com for the same timeframe and on the same contract. Position Creative Specifications Vision Systems News Net Rates Vision Topic Updates Net Rates Leaderboard 728 x 90 pixels, 40k max. file size, gif or jpeg (no animated gif or flash) 1x: $1,275 3x: $1,210/issue 6x: $1,150/issue n/a 300 x 250 banner 300 x 250 pixels, 40k max. file size, gif or jpeg (no animated gif or flash) 1x: $1,175 3x: $1,115/issue 6x: $1,060/issue 1x: $1,300 3x: $1,235/issue 6x: $1,175/issue Hybrid or Six text links 485 characters of text including spaces, photo 25k max. file size, gif or jpeg (no animated gif or flash) 1x: $1,175 3x: $1,115/issue 6x: $1,060/issue 1x: $1,300 3x: $1,235/issue 6x: $1,175/issue Rates and specifications are subject to change. Please consult with your sales representative before supplying ad material. 69% of subscribers say that e-Newsletters are an important resource to help them perform their jobs. Source: 2013 VSD Readership Study Brand Brand Lead Lead Traffic Thought Traffic Thought SEO Push SEO Push Pull Pull Brand Brand Lead Lead Traffic Thought Traffic Thought SEO Push SEO Push Pull Pull 18 Please contact us for details. www.vision-systems.com Sponsor Content e-Newsletters Showcase your products and videos to 35,000 e-Newsletter subscribers Vision Systems Design’s Product Showcase e-Newsletter leverages our audience’s affinity for our brand to generate visibility for your content, increase interest, attract prospects to your site and increase purchase intention. Links in the Product Showcase can click through to information on sponsors’ sites, or you can promote videos hosted on your site in the Vision-Systems.com video library for three months. Product Showcase e-Newsletter advertiser click-through rates range from 0.40% to 2.46% (data for January-June 2013). Advertiser Benefits •Brand Awareness: Visibility for your product or video increases consideration and preference among decision makers who have affinity for Vision Systems Design. •Traffic Driver: Entices decision makers to your website to learn more about your company and products and increase purchase intention and activity. Text ad specifications: •35-character headline •Product image (150 x 150 jpeg or gif, max. file size 15k) 73% of subscribers visited advertisers’ websites after viewing their ads in e-Newsletters. •Product description (total text not to exceed 50 words) •Click-thru URL Video ad specifications: •35-character headline •Video freeze-frame image (150 x 150 jpeg or gif, max. file size 15k) Source: 2013 VSD Readership Study •Video description (total text not to exceed 50 words) •Click-thru URL (for videos not hosted in the Vision Systems Design Video Library) 2014 Product Showcase Calendar Advertising net rate: Jan. 8 Jan. 22 Jan. 29 Feb. 5 Feb. 19 Feb. 26 Mar. 5 Mar. 19 Mar. 26 $695 per e-Newsletter ad ($1,295 for hosted video) Rates and specifications are subject to change. Please consult with your sales representative before supplying ad material. Apr. 9 Apr. 16 Apr. 30 May 14 May 21 May 29 Jun. 11 Jun. 18 Jun. 25 Brand Brand Lead Lead Traffic Thought Traffic Thought SEO Push SEO Push Pull Pull Brand Brand Lead Lead Traffic Thought Traffic Thought SEO Push SEO Push Pull Pull 19 Jul. 9 Jul. 23 Aug. 6 Aug. 20 Sep. 10 Sep. 17 Sep. 24 Oct. 8 Oct. 22 Oct. 29 Nov. 5 Nov. 12 Dec. 3 Dec. 10 Dec. 17 Please contact us for details. www.vision-systems.com Website: Overview Reach the largest global online audience of vision and image processing professionals The Vision Systems Design website, www.Vision-Systems.com, attracts a large audience of vision and image processing professionals from across the Web. Our mix of original editorial content, links to valuable content on other relevant sites, and sponsor content makes it the first site many decision makers visit to research purchases and keep up with technology and industry news. We save users time and effort by ensuring Vision-Systems.com has the best and most relevant content for their needs. This focus on vision and image processing allows our large online library of multimedia and text-based content to place higher in search engine results, and attract a larger and more targeted audience to your advertising and lead-generation offers. Location of Users Quick Stats • Average Monthly Page Views: 78,000+ • Average Monthly Visits: 47,463 • Average Monthly Unique Visitors: 37,840 Europe: 26% North America: 49% Asia Pacific: 18% • Average Length of Visit: 6.3 minutes • Percentage of Page Views from Users on Mobile Devices: 10.1% ROW: 7% *Source: Publisher’s Own Data as tracked by Adobe Site Catalyst (as of June 2013) Options for reaching more of your target audience and benefitting from their affinity for Vision Systems Design include a variety of website banner advertising and sponsorships, as well as content marketing products that include on-site and email promotion to our audience: Banners Content Marketing Homepage Plus Buyer’s Guide Pushdown Editorial Digests Welcome Page Video Topic Center Webcasts 87% of subscribers are more likely to click on an online ad if they have seen that company previously in an industry magazine. White Papers Source: 2013 VSD Readership Study Brand Lead Traffic Thought SEO Push Pull Brand Lead Traffic Thought SEO Push Pull 20 Please contact us for details. www.vision-systems.com Banners Homepage-plus advertising Homepage-plus banners on Vision-Systems.com generate broad awareness of your brand and product messaging among vision and image processing professionals worldwide, and they help drive traffic to your website offers. Placement of your leaderboard, rectangle, half-page or pushdown banner, aligned with content that our readers rely on, helps increase affinity and preference for your company. These banner placements also reinforce your Vision Systems Design magazine and e-Newsletter advertising by creating a consistent message across the multiple media that our audience references. Homepage-Plus advertising appears throughout Vision-Systems.com, including: •Homepage •Magazine archive pages •Search results pages •Video, White Paper, Editorial Digest, and Webcast landing pages •Industry Events and Links pages •And other pages not included in Topic Centers (see page 23) For advertisers looking to make a major splash for a significant announcement or rebranding, the Welcome Page ad delivers the largest ad position available on the site. This exclusive banner is delivered to each article page visitor once per day for a week, resulting in a high concentration of impressions during the placement and a message that is hard to miss. 67% of subscribers visit sponsor websites Advertiser Benefits •Brand Awareness: Increases your company’s visibility on a site trusted by a broad audience of vision professionals, reinforces your magazine and e-Newsletter advertising. after viewing their ads on Vision-Systems.com. •Traffic Driver: Entices users to your website or other online offerings to learn more and increase purchase intention and activity. Source: 2013 VSD Readership Study Rates & Specifications POSITION Leaderboard (top and anchor) Half-page Medium Rectangle Pushdown Welcome Page INVENTORY Rotates with 3 other advertisers Rotates with 1 other advertiser Rotates through all 4 positions on page Rotates with 1 other advertiser Exclusive DISTRIBUTION Homepage-plus Homepage-plus Homepage-plus Homepage-plus Article pages AD SPECIFICATIONS* NET RATE 728 x 90 pixels, 40k max. file size 300 x 600 pixels, 40k max. file size 300 x 250 pixels, 40k max. file size See page 23 for detailed specs 800 x 600 pixels, 80k max. file size $1,375 per month $1,375 per month $1,375 per month $1,650 per month $1,295 per week *Banner animation must stop after 3 loops or 30 seconds for ALL banner positions listed above, and ad creative must be delivered as gif, jpg or swf (flash). Brandrepresentative Brand Lead Lead Thought SEOad material. Push SEO Traffic Traffic Rates and specifications are subject to change. Please consult with your sales beforeThought supplying Brand Brand Lead Lead Traffic 21 Thought Traffic Thought SEO Push SEO Push Pull Pull Push Pull Pull Please contact us for details. www.vision-systems.com Banners Pushdown Ad Specifications The Pushdown Banner is a highly interactive, rich media ad unit providing impactful branding and direct-response opportunities. This premium position ad unit expands beneath Vision-Systems.com’s navigation bar and provides ongoing visibility even when collapsed. As one of the largest ad units available, the Pushdown Banner can support a more detailed message through the use of streaming video and multiple targeted links to your offerings. It can also support an interactive form for capturing user contact information. STANDARD BANNER: •Collapsed: 970 x 66, max. file size 40k •Expanded: 970 x 418, max. file size 100k •File Formats: gif, jpg, swf, 3rd party tags accepted VIDEO BANNER: •Collapsed: 970 x 66, max. file size 40k •Expanded: 239 x 68 Logo Image, 15k OR 239 x 46 15k Logo with text of up to 45 characters plus click-thru URL; 307 x 543 left hand image + click-thru URL, 40k; sub brand copy over video, 30 characters Advertiser Benefits •Brand Awareness: Provides broad exposure to increase consideration and preference. •Traffic Driver: Entices users to your website or online offers to learn more and increase purchase intention and activity. •Video Max File Size: 4:3 aspect ratio video plus click-thru URL; 2.2 Meg; .FLV is preferred format; .WMV, .AVI and .MPG formats are accepted •Lead Generation: Generates leads from a targeted audience of industry professionals through the use of your landing pages or embedded short forms. •File Formats: gif, jpg Sponsorship Net Rate $1,650 per month (rotates with one other advertiser) Rates and specifications are subject to change. Please consult with your sales representative before supplying ad material. Pushdown Closed Pushdown open Brand Lead Traffic Thought SEO Push Pull Brand Lead Traffic Thought SEO Push Pull 22 Please contact us for details. www.vision-systems.com Banners Topic center sponsorship Topic Center sponsorships align your message with targeted content to reach an audience focused on your technology segment. Topic centers on Vision-Systems.com house all relevant content for each interest area, regardless of format (i.e. articles, news, new products, video, white papers, webcasts, etc.). Your advertising message and offers will be highly visible to professionals focused on the topic that your products and services align with—targeted marketing at its very best. Topic Center categories: •Boards & Software •Cameras •Factory Automation •Non-Industrial Vision Sponsor Benefits •Brand Awareness: Aligns your message with targeted content to increase consideration and preference for your company and products. •Traffic Driver: Entices users to your website or other online offerings to learn more and increase purchase consideration and activity. Sponsorship Specifications POSITION AD SPECIFICATIONS FORMAT Leaderboard (top and anchor) 728 x 90 pixels, 40k max. file size gif, jpeg or flash—animation must stop after 3 loops or 30 seconds Text Links (1st ad in right column) Up to 6 links, 30 characters per link including spaces, plus URL Plain text Banner (2nd ad in right column) 300 x 250 pixels, 40k max. file size gif, jpeg or flash—animation must stop after 3 loops or 30 seconds Text Links (3rd ad in right column) Up to 3 links, 30 characters per link including spaces, plus URL Plain text Sponsorship Net Rates Sponsorship Details Net Rate 100% Share of Voice Exclusive ads on ALL pages assigned to the topic $2,500 per month (6-month minimum) 50% Share of Voice Exclusive ads on half of the topic’s page views $1,600 per month (3-month minimum) Rates and specifications are subject to change. Please consult with your sales representative before supplying ad material. Brand Brand Lead Lead Traffic Thought Traffic Thought SEO Push SEO Push Pull Pull Brand Brand Lead Lead Traffic Thought Traffic Thought SEO Push SEO Push Pull Pull 23 Please contact us for details. www.vision-systems.com Content Marketing: Editorial Digests Align your message with Vision Systems Design content to generate targeted leads Vision Systems Design Editorial Digests are compilations of our content that provide readers with in-depth, valuable information on essential industry topics in a downloadable PDF. Editorial Digests are posted on Vision-Systems.com to generate leads not only from our audience but from online search as well. VisionSystems D E S I G N ® EDITORIAL DIGEST Exclusive sponsorship includes your logo on the cover, two full-page ads, and up to five links to your online information and offers. Dedicated promotion of editorial digests to Vision Systems Design subscribers generates additional sponsor visibility and targeted contacts for your database and follow-up marketing. Understanding Imaging Needs High-performance vision systems demand the most exacting performance that can only be achieved with precision lenses. Mandated by the needs to match the ever decreasing pixel resolution of CCD and CMOS imagers, developers must Sponsor Benefits thoroughly evaluate the resolving power of the lenses they choose. In this series of articles, we illustrate how this can be accomplished using test charts and image •Brand Awareness: Your brand is associated with trusted content from Vision Systems Design to increase visibility, consideration and preference. measurement techniques and show some of the applications in which such lenses are deployed. SPONSORED BY: •Lead Generation: You receive detailed contact information (name, title, company, email, phone, address) from relevant professionals who download the editorial digest. 2 9 Linescan camera system scores a hole in one Targeted test 15 Integration insights - into the depths •Thought Leadership/Education: Your company differentiates itself by associating its brand with the valuable editorial content you have chosen to sponsor. Available Topics • 3D Imaging Sponsorship Specifications •Company description: 250 words max. • Color Imaging •Company logo: 140 pixels wide min., max. file size 40k, format: gif, jpeg, native Photoshop or Illustrator, or vector-based EPS • Factory Automation • GigE Cameras •5 sponsor resource URLs • Infrared Imaging •PDFs of two full-page ads • Intelligent Transportation Systems Sponsorship net rate • Lenses & Optics $5,495 (3-month sponsorship) • Robots & Vision • Security & Surveillance Rates and specifications are subject to change. Please consult with your sales representative before supplying ad material. • Smart Cameras • USB 3.0 Vision • And more Brand Brand Lead Lead Traffic Thought Traffic Thought SEO Push SEO Push Pull Pull Brand Brand Lead Lead Traffic Thought Traffic Thought SEO Push SEO Push Pull Pull 24 Please contact us for details. www.vision-systems.com Content Marketing Video If your company has invested precious marketing budget to create video content, make sure you are getting the most return on that investment by promoting your video to Vision Systems Design’s targeted audience. While video is ideal for communicating with your existing contacts, it is also an excellent way to attract new business. Whether you are presenting strategic insights from a corporate executive, launching a new product or extending the life of your trade show presentations, we can help you reach a relevant audience that may not be searching for your content on YouTube. Vision Systems Design’s SEO expertise and content depth ensure greater visibility for your video content among a more targeted audience than any other site can offer. Sponsorship Options Features Supply your video content Industry Product Custom Video Event Video Showcase Video Sponsorship Showcase e-Newsletter Channel ✓ •Industry Event Video Showcase: ✓ – Sponsor logo (jpeg or gif) •Video Sponsorship Video filmed by VSD at The Vision Show (Boston) and VISION (Stuttgart) Email promotion to 30,000 industry professionals ✓ Sponsorship Specifications ✓ Optional –Recommended length of supplied video: 3 to 5 minutes Dedicated Shared Shared Dedicated Hosted in video library on Vision-Systems.com for 3 months ✓ ✓ Optional Dedicated Player –Dimensions: 480 x 360 pixels (4:3), 480 x 270 pixels (16:9) –Recommended format: mpeg4, mov Increase plays of existing video content (posted on social media sites or sponsor website) ✓ ✓ ✓ –Acceptable formats: wmv, avi, mpeg2, flv, 3gp, dv, h.264 Includes banner advertising Net rate • Product Showcase e-Newsletter ✓ $1,500 per video $1,895 per video $695 per video ($1,295 with hosting on Vision-Systems. com) $6,000 Rates and specifications are subject to change. Please consult with your sales representative before supplying ad material. –35-character headline –Video freeze-frame image (150 x 150 jpeg or gif, max. file size 15k) –Video description (total text not to exceed 50 words) –Click-thru URL (for videos not hosted in the Vision Systems Design Video Library) –Video file (only for videos hosted in the Vision Systems Design Video Library)— see specs above for Video Sponsorship Sponsor Benefits •Brand Awareness: Position your company as a market leader to an engaged audience of professionals involved in purchasing vision and image processing products to increase consideration and preference. •Thought Leadership/Education: Educate customers and prospects with your unique industry and product knowledge, and elevate the perception of your company and products to increase purchase intention and activity. Brand Lead Brand Traffic Thought Lead SEO Traffic Thought Push Pull SEO Push Pull Brand Lead Brand Traffic Thought Lead SEO Traffic Thought Push Pull SEO Push Pull 25 Please contact us for details. www.vision-systems.com Content Marketing Webcasts Vision Systems Design webcast sponsorships generate high-quality leads for your sales team. They are a highly effective way to communicate technology advancements, build awareness of your company’s technical expertise, showcase customer testimonials, and explain product differentiators. Choose a manufacturer webcast to present your own content, and we will produce and promote your webcast to our targeted subscribers who want to learn about your products. Or sponsor Vision Systems Design’s editorial webcasts, which generate relevant contacts attracted by our expert speakers. Features Typically generates 300-500 leads Editorial Webcast Manufacturer Webcast ✓ ✓ Present your own content Easy-to-execute sponsorship with content provided by our editors Leads Net Rate 32% of subscribers have increased their use of webcasts in the past year. ✓ ✓ Shared Exclusive $4,995 per sponsor $3,995 Source: 2013 VSD Readership Study 2014 Editorial Webcast Calendar Sponsorship includes: •Sponsor mention in two promotional emails Jan: Security & Surveillance Feb: Automotive Inspection •Webcast title and sponsor name(s) prominently displayed on the Vision-Systems.com homepage Mar: Inspecting Food from Farm to Table Choosing a Smart Camera •Webcast posted in the Vision-Systems.com webcast library, including sponsor logo and description, for six months after original broadcast date Apr: USB 3.0 Vision May: Medical/Scientific Imaging Consumer Product Inspection •Lead capture and reporting Sponsor Benefits June: Lenses, Optics & Lighting Using Multiple Cameras in Production Lines •Brand Awareness: Build awareness among thousands of vision and image processing professionals before, during and after the webcast through email promotion and ads that promote the sponsor and webcast. July: Vision for Intelligent Transportation Systems •Lead Generation: Detailed contact information (name, title, company, email, phone, address) from each registrant is provided. Plus, sponsors can include two custom questions to aid sales follow-up. Sep: Optical Character Recognition/ Optical Character Verification Oct: 3D Imaging •Thought Leadership/Education: Position your company as a knowledge leader to an active and engaged audience of decision makers, helping to build business through advocacy and referral. Nov: Factory Automation Dec:Integrating Machine Vision Systems & Robotics Brand Brand Lead Lead Traffic Thought Traffic Thought SEO Push SEO Push Pull Pull Brand Brand Lead Lead Traffic Thought Traffic Thought SEO Push SEO Push Pull Pull 26 Please contact us for details. www.vision-systems.com Content Marketing White Papers Decision makers for machine vision and image processing are constantly evaluating new vendors and products. Ensure that your content is visible where buyers go to conduct purchasing research and create vendor short lists. Vision Systems Design online White Paper sponsorships leverage our site’s content depth and search engine optimization (SEO) expertise, resulting in a powerful marketing tool to generate qualified sales leads and get your content in the hands of your next potential customer. These sponsorships typically generate more than 200 leads for your team to qualify. Sponsorships include: •Homepage promotion of your paper on Vision-Systems.com •Inclusion of sponsor logo in one dedicated email promotion to subscribers •Posting in our online White Paper library for three months •Contact information for all users who register to download your paper Sponsor Benefits •Brand Awareness: On-site and email promotion including your logo helps drive brand awareness among decision makers to increase consideration and preference. •Lead Generation: White papers typically generate more than 200 registrations. You receive detailed contact information (name, title, company, email, phone, address) from targeted professionals who download your paper. •Thought Leadership/Education: Position your company as a knowledge leader to an active and engaged audience of decision makers to increase business through advocacy and referral. Sponsorship Specifications •Company description: 250 words max. 62% of subscribers say they rely on White Papers to do their job. Source: 2013 VSD Readership Study •Company logo: 140 x aspect ratio, 40k max. file size, format: gif, jpeg, native Photoshop or Illustrator, vector-based EPS •White paper synopsis: 150 words max. •White paper format: PDF Sponsorship Net Rate $2,700 per paper (3-month sponsorship) Rates and specifications are subject to change. Please consult with your sales representative before supplying ad material. Brand Brand Lead Lead Traffic Thought Traffic Thought SEO SEO Push Push Pull Pull Brand Brand Lead Lead Traffic Thought Traffic Thought SEO SEO Push Push Pull Pull 27 Please contact us for details. www.vision-systems.com PennTech Jobs Leverage PennWell’s audience of industry professionals to meet your recruitment goals PennTech Jobs puts your recruitment message in front of the market’s best talent whether it’s online or in print. This approach offers you the flexibility to create custom recruitment advertising campaigns best suited to accomplish your objectives. Log on to www.PennTechJOBS.com to post jobs, search resumes, brand your company and more. There’s no better way to connect with high-quality candidates in the technology arena! • Post your jobs • Search resumes • Advertise on PennTechJOBS.com • Sponsor eNewsletters • Email list rentals • Job alert email sponsorships Sponsorship Opportunities ALL ACCESS MEMBERSHIP (Net Rates) JOB WRAP SERVICE (Net Rates) Classic (3 month) $4,140 or Preferred (6 month) $6,900 or Premium (12 month) $11,040 or Classic (3 month) Add $855 or Preferred (6 month) Add $1,550 or Premium (12 month) Add $2,760 or $1,380/month $1,150/month $920month $285/month $285/month $230/month RESUME SEARCH (Membership Net Rates) 3-Month Access $1,050 ($350/month) 6-Month Access $1,800 ($300/month) 12-Month Access JOB POSTINGS (Net Rates) Single Posting $350 $3,300 ($275/month) 5-Pack 10-Pack $1,475 ($295/posting) $2,400 ($240/posting) 25-Pack $5,375 ($215/posting) Upgrade Options (RATES ARE NET AND IN ADDITION TO POSTINGS PACKS) Spotlight Ad Position Targeted job postings strategically placed at the the top of the Job Search Results Page $200 Featured Ad Position Appears on the home page of PennTech JOBS and is highlighted in the job search results $125 Boldface Job will be bolded in the Job Search and will appear whenever it is viewed by a job seeker $35 Highlight Job is highlighted in the job search results $35 Font Color Select a different font color for the summary job description in the search results $35 e-Newsletter Sponsorship NET COST PER MONTH Top Leaderboard $1,650 Skyscraper Position $1,250 JOB ALERT EMAIL SPONSORSHIPS Top Ad Position $1,150 CONTENT SECTION SPONSORSHIP First Sponsored Job Category Each Additional Sponsored Job Category $800-$1500 Up to 20% discount Brand Lead Traffic Thought SEO Push Pull Brand Lead Traffic Thought SEO Push Pull 28 Please contact us for details. www.vision-systems.com PennWell Marketing Solutions PennWell Marketing Solutions is focused on providing you with comprehensive marketing and communications services. Our team provides a range of services from marketing research and strategy, program planning and implementation to creative and web development services. As business-to-business marketing professionals, we understand the value of lead generation, branding and more important, the ROI of your overall marketing plan. We customize all of our work to meet your business objectives. You benefit from our in-house strategy, creative and programming capabilities and our flexible structure for a variety of integrated programs. We recognize that some of you may already work with an ad agency. In those instances, we would welcome partnering with your agency to further enhance your market position. Whether you are seeking assistance for a specific project or looking to outsource entire marketing functions, our team has the knowledge and experience: • Social Media Strategy • Community Development • Web Analytics • Email Marketing • SEO Analysis • Lead Generation • Marketing Communications • And More We also offer design and development services for print and online: • Website • Micro Sites • Web Banners • Sales Collateral • Trade Show Displays • Direct Marketing • Logos and Corporate Identity • And More Let us help you bring your story to life! For a complete list of our capabilities and services, please visit pennwellmarketing.com or call Paul Andrews at 240.595.2352 29 www.vision-systems.com Contact Us Group Publisher SALES EDITORIAL North America Editor in Chief Susan Smith P: +1(603) 891-9447 E: susans@pennwell.com Judy Leger P: +1(603) 891-9113 F: +1(603) 891-9328 E: judyl@pennwell.com Austria, Eastern Europe, Germany, Northern Switzerland Sales Administrator Erin Huot P: +1(603) 891-9156 E: erinh@pennwell.com Johann Bylek P: +49-89-90480-143 E: johannb@pennwell.com PennWell Corporation 98 Spit Brook Road, LL-1 Nashua, NH 03062 Andy Wilson P: +1(603) 891-9115 F: +1(603) 891-9328 E: andyw@pennwell.com Senior Editor Dave Wilson P: +44-(0)-1234-357401 E: dwilson@pennwell.com Senior Web Editor Holger Gerisch P: +49-0-8856-8020228 E: holgerg@pennwell.com James Carroll Jr. P: +1(603) 891-9320 F: +1(603) 891-9328 E: jamesc@pennwell.com Australia, China, Hong Kong Adonis Mak P: +852-2-838-6298 E: adonism@actintl.com.hk Japan Masaki Mori P: +81-3-3219-3561 E: masaki.mori@ex-press.jp Israel Dan Aronovic P: +972-9-899-5813 E: aronovic@actcom.co.il VisionSystems FEBRUARY 2013 w w w. v isio n - sy st e m s. c o m VISION AND AUTOMATION SOLUTIONS FOR ENGINEERS AND INTEGRATORS WORLDWIDE D E S I G N ® Subsea Imaging Remote vehicles use rugged components Materials Inspection Raman spectroscopy sorts glass Vision Basics Explore sensor, camera, and lighting options Specular Surfaces Measurement method maps shiny surfaces www.vision-systems.com
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