MEDIA KIT
KOHTI UUTTA НА ПОРОГЕ ЙОУЛУ THE FESTIVE SEASON Tsaarien juhlajuoma Tyylileikkejä Pietarissa Muoti ja taide kietoutuvat yhteen kulttuurikaupungissa. Paikallisille muodinluojille povataan kansainvälistäkin menestystä. SIVUT 58—64 Šampanskoje on juhlapöydän ja juomatuliaisten klassikko Venäjällä. Kuohuviinin juuret yltävät 1870luvulle asti. Знакомьтесь — Лахти! Городок Лахти очень многогранен, и знакомство с ним подарит яркие впечатления даже самому взыскательному туристу. SIVUT 50—51 ALLEGRO MAGAZINE MEDIA KIT YES, WE HAVE IT IN ENGLISH! SEE PAGE 78—122 СТР. 66—71 TA K OT E I T A В M W С ОЗЬ UK ITH СО М A Y БО ИТ AS OU Й Е I! ! ! ALLEGRO MAGAZINE / ЖУРНАЛ ALLEGRO / ALLEGRON MATKAILULEHTI 6 :13 ST. PETERSBURG AND MOSCOW CELEBRATE THE NEW YEAR FOR DAYS GENERAL INFORMATION 3:13 64¬114 ALLEGRO MAGAZINE / ЖУРНАЛ ALLEGRO / ALLEGRON MATKAILUL EHTI ALLEGRO MAGAZINE / ЖУРНАЛ ALLEGRO / ALLEGRON MATKAILULE HTI 3:13 YES, WE HAVE IT IN ENGLISH! SEE PAGES PIETARIN KUUMA ELOKUVAKESÄ MOVIE CITY ST. PETERSB URG СБОРНАЯ КОМАНДА SUMMER MUSIC FESTIVAL Размер не имеет значени я Рестораны Лахти предлагают блюда традиционной финскойгостям кухни и признанные кулинарные хиты со всех уголков мира. СТР. 42—43 Аура Турку Прежняя столица Финляндии может предложить насыщенну ю палитру впечатлений и не лишенный романтики отдых на любой вкус. СТР. 54—58 S IN FINLAND Vesireittejä Pietari on veden muovaama punki. Kesällä fiilistellään kauNevan aalloilla, nautitaan musiikista ja laan yöttömän yön siltojen ihailnostoa. SIVU 48—52 U! YO H I! IT AS W KA ТЕ IT U МИ Й! M KE A ЗЬ БО TA OT ВО СО С Allegro is the official magazine of high-speed train Allegro. This modern travel publication features fascinating stories, events, as well as topical information for travellers between Russia and Finland. The content is produced especially for Allegro’s passengers who are mainly high-educated business professionals. Allegro train runs between St. Petersburg and Helsinki. The service started on 12 December 2010. Since then over a million people have t raveled with Allegro. The three-language magazine is aimed to serve and entertain Finnish, Russian and English speaking passengers. The majority of passengers are highly skilled specialists, top-managers, owners of business with incomes of an average and above the average, being the basic consumers of quality goods and services. They are active and inquisitive people who are frequent travellers and used to read “onboard press” in transit. High-speed train Allegro The maximum operating speed of the Allegro train is 220 kilometers per hour, and its travel time totals 3 hours and 36 minutes. The train consists of seven cars: one first-class carriage, five second-class cars and a secondclass dining car. The length of the first car is 25 meters, while the subsequent cars are 27,2 meters in length. The train’s height is 3,2 meters. Allegro can accommodate a total of 342 passengers plus two seats for disabled people. The train is equipped to operate on both the Finnish and Russian standard railways. The units have a dual electric system for using both the Finnish alternating current and the Russian direct current. ALLEGRO MAGAZINE SCHEDULE OF ISSUE Advertising rates (excluding VAT) Size 2/1 1/1 1/2 1/3 1/4 2./3. cover Back cover mm 414 x 263 mm + cutting tolerance 207 x 263 mm + cutting tolerance 207 x 131 mm or 103 x 263 mm + cutting tolerance 207 x 88 mm + cutting tolerance 85 x 110 mm 207 x 263 mm + cutting tolerance 207 x 263 mm + cutting tolerance Publication and material schedule 2014 In euro 10 000 5 500 3 000 2 500 1 800 8 000 9 000 Prices exclude VAT. Ask about the rates for supplements, multi-page and other special advertisements. Discounts: 5 % Welcome for the new clients 10 % 2 insertions 15 % 3 insertions 20 % 4 insertions and more Number 1 2 3 4 5 6 Order Materials 7.1.13.1. 17.2.28.2. 14.4.25.4. 16.6.4.7. 18.8.29.8. 20.10.31.10. Date of publication 31.1. 28.3. 30.5. 1.8. 26.9. 28.11. According to Russian law, all ad material needs to be marked with the word РЕКЛАМA. The word should be written with capital letters and in Cyrillic alphabet. When planning the ad, please note that part of the magazines will be perforated in the upper left corner. The dimensions of the perforated area are 10 mm x 15 mm and the diameter of the hole is 5 mm. Advertising agency commission — 15 % PASSENGER PROFILES Country of residence Finland, 35% Russia, 52% Other, 13% Travel purpose Work, 31% Family or friend visit, 13% Leisure, 52% Studying, 1% Other, 1% Many reasons, 2% Travel frequency 1 to 3 times a week, 2% 1 to 3 times a month, 21% 4 to 10 times a year 21% 1 to 3 times a year, 26% Less than once a year, 10% Never before, 20% Socio-economic status Entrepreneur, 14% Managing or expert position, 57% Other employee, 8% Unemployed, 3% Student, 7% Pensioner, 8% Other, 3% PUBLISHERS Finland VR-Group Ltd P.O. Box 488 (Vilhonkatu 13) FI-00101 Helsinki Russia ADVERTISING SALES AND ORDERS Finland (for advertisers in Finland) Alma 360 Alvar Aallon katu 3 C FI-00100 Helsinki, Finland JSC Russian Railways Novaya Basmannaya 2, Moscow 107174, Russia Tuire Sillanpää Tel. +358 (0)40 594 4204 E-mail: tuire.sillanpaa@alma360.fi EDITOR-IN-CHIEF Finland Mari Leikas Tel. +358 (0)50 438 0824 E-mail: mari.leikas@alma360.fi Antti Tiitola Russia Anna Koleda EDITORIAL STAFF, FINLAND Alma 360 P.O. Box 502, FI-00101 Helsinki, Finland Tel. +358 (0)10 665 102 Fax +358 (0)10 665 2533 EDITORIAL STAFF, RUSSIA SPN Publishing 1 Torzhkovskaya Ul., bldg. 2, St. Petersburg 197342 Phone/fax: (812) 38 0 0008 4A Novodanilovskaya Nab., Moscow 117105 Tel./fax: (495 ) 663 93 20 DISTRIBUTION The magazine is published six times a year and delivered throughout the issue period to all Allegro passengers as well as travelers in the Extra Class of domestic longdistance trains. Approximately 300 000 passengers travel on Allegro train annually, so each issue of the magazine reaches a large number of readers over the issue period. TECHNICAL SPECIFICATIONS Circulation ca. 16 000 copies Publication size: 207x263 mm Printing method: Offset Screen ruling: 60 l/cm Binding: Adhesive binding Paper: Cover: 200 g/m2 Multiart Silk Inside: 80 g/m2 Novapress Silk ADVERTISING MATERIALS Aste Helsinki Oy Panuntie 4, FI-00610 Helsinki, Finland Tel. +358 (0)20 720 9040 Fax +358 (0)20 720 9041 Contact person Pelle Huuhtanen, Tel. +358 (0)40 482 0586 Materials in pdf format: www.astehelsinki.fi/ilmoitukset PAYMENT TERMS AND CANCELLATIONS Cancellations must be made in writing to Alma 360 or SPN Publishing no later than seven (7) business days before the deadline for the materials. The full advertisement rate will be charged for cancellations received after the deadline. The magazine reserves the right to refuse to publish an advertisement it considers unsuitable. COMPLAINTS Any claims must be made in writing to Alma 360 or SPN Publishing within 14 days of the advertisement’s publication date. LIABILITY FOR ERRORS The publisher assumes no responsibility for any advertising claims. The publisher assumes no liability for possible damages caused if the advertisement could not be published for productional or other reasons. The liability of the magazine for any errors is limited to the cost of the advertisement.
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