1. No category

Media Kit 2014
crossmedia
TRADE MAGAZINE
WEBSITE
bba-online.de
DOSSIER
NEWSLETTER
FORUM
Contacts
In house
Contents
TRADE MAGAZINE
Media brand
Portrait
Circulation and
distribution Analysis
Readership Analysis
Editorial calendar
Rate card
Formats and
technical details
Event
DIGITAL
Newsletter
Download database
Dossier
Website
Webinar
Crossmedia
Arcguide
3
5
5
6
7
11
15
16
17
19
20
21
23
24
26
Account Manager
Katja Hanft
Phone +49 711 7594-538
katja.hanft@konradin.de
Order Management
Petra Breuer
Phone +49 711 7594-312
petra.breuer@konradin.de
Konradin Medien GmbH
Ernst-Mey-Straße 8
70771 Leinfelden-Echterdingen
Germany
Fax Advertising Dept.
+49 711 7594-1364
Local contacts
Hamburg, Schleswig-Holstein
Bremen, Lower Saxony
(apart from Postcode 49)
Verlagsbüro Köncke GmbH
Hans-Jürgen Köncke
Pappelbrink 54
30657 Hannover
Phone +49 511 79009901
Fax
+49 511 79009902
hans-juergen.koencke@konradin.de
Westphalia, Lower Saxony
Postcode 49
Kommmedia GmbH & Co. KG
Hubert Möller
Heinrich-Püts-Straße 20
33378 Rheda-Wiedenbrück
Phone +49 5242 98104-0
Fax
+49 5242 98104-19
hubert.moeller@konradin.de
Rhineland, Bergisches Land,
Ruhr
WMS Werbe-Medien-Service
Unterfeld GmbH
Ulrich Unterfeld
Benrodestraße 45
40597 Düsseldorf
Phone +49 211 6502380
Fax
+49 211 714650
ulrich.unterfeld@konradin.de
Hesse, Rhineland-Palatinate,
Saarland, Thuringia, Saxony
MEDIENplus... Medien+Kommunikation
Thorsten Maaß
Idsteiner Straße 78
65232 Taunusstein
Phone +49 6128 75236
Fax
+49 6128 75238
thorsten.maass@konradin.de
Baden-Wurttemberg,
Swizterland
GuTe MEDIABERATUNG
Gunther Teufel
Stuttgarter Straße 42
71701 Schwieberdingen
Phone +49 7150 3502-3
Fax
+49 7150 3502-45
gunther.teufel@konradin.de
Bavaria, Austria
Mediaberatung Süd
Robert Macher
Wasserweg 7
90559 Burgthann
Phone +49 9183 952-44
Fax
+49 9183 952-45
robert.macher@konradin.de
France, Benelux, Italy
IFF media ag
Carla Stahel
Emmersbergstraße 1
CH-8200 Schaffhausen
Phone +41 52 63308-87
Fax
+41 52 63308-99
c.stahel@iff-media.ch
2
Media brand
Product know-how
The practical product and systems
knowledge gives architects and civil
engineers the necessary consulting
competency for dealing with clients/
investors, specialist planners and
specialist tradesmen.
According to the agla a+b readership
survey 2012, 58 % of bba readers
state that bba is important to them
because of the products and product
applications presented
Consulting and decisionmaking competency
A high percentage of bba readers act
as decision-makers and consultants
when it comes to selecting products
and systems.
A few examples*:
Damp-proofing and waterproofing of buildings
Roofs, flat and pitched
Heat and cold insulation
Doors/gates/entrances
Interior walls/partition walls/
drywalls
Heating/air-conditioning/
ventilation
Concrete construction/
concrete structures
98%
99%
98%
98%
97%
91%
96%
*(Source: agla a+b readership survey
2012)
In addition, 66 % of bba readers are
entrusted with the responsible function of ITT/awarding of contracts*.
Thanks to the editorial concept, bba
consistently and reliably appeals to
those people in architectural and engineering firms who, because of their
position, are responsible for deciding
which systems and products to use.
Acceptance and resonance
Around 100,000 enquiries from interested readers in 2011 confirm just
how intensely bba is used.
Follow-up and ad performance monitoring
Once your product and/or advertisement have appeared in bba, you
will receive the contact details of
readers who are interested in your
product. This allows you to monitor
the performance of your advertising
and conduct efficient follow-up with
prospective customers.
Website
The online trade magazine
www.bba-online.de enables users to
find products and problem solutions
quickly and efficiently thanks to its
unique networked search system.
Crossmedia offerings, a job board, a
categorised links list and a bookshop
ensure a high level of convenience
for users.
3
a
Profile according to agla a+b
bba bau beratung architektur in the agla a+b: comparison 2006 vs. 2012
 Increased readership
 Increased reader loyality
2006: K1 score = 13,960 readers
2012: K1 score = 14,090 readers
Basis: Top 3 (5-7) on a 7-point scale (7 = very close, 1 = very distant)
The bba concept is just as convincing as ever.
In 2012, bba scores increased readership in the target group.
 Increased professional benefit
Basis: Top 2 (4-5) on a 5-point scale (5 = very high benefit, 1 = no benefit)
2006:
30 %
2012:
agla a+b
2006:
34 %
2012:
45 %
 Optimised profile
Technically competent articles
2006:
43 %
39 %
2012:
45 %
Provides ideas and impetus, set trends

2006:
Archiving behavior
2012:
Basis: entire issues filed
2006:
2012:
28 %
40 %
36 %
46 %
More information is available from www.agla-ab.de/analyse
For more results from the agla a+b 2012 survey, contact:
Katja Hanft, Phone +49 711 7594-538, katja.hanft@konradin.de
4
Trade magazine
Portrait
1
Title:
2
In brief:
bba is the modern magazine for architects and civil engineers engaged in
structural engineering planning activities. It resonates strongly with its target
group and provides a unique information service.
The practical product and systems knowledge the magazine provides serves
as a problem-solving tool for aspects relating to construction, building
facilities, structural physics and aesthetics. It also ensures consulting
competency when dealing with clients, specialist planners and specialist
tradesmen. The editorial goal is to benefit readers by focussing on problemsolving at both functional and creative level.
The information service is supplemented by consulting elements, interesting
links, tips on other publications etc.
Product manufacturers and service providers receive the contact details of
readers who use the bba information service.
bba bau beratung architektur
Audited by:
1
The IVW is an independent, non-commercial and neutral inspection body.
It audits and controls the circulation of newspapers, magazines and other
periodical press products.
2
Circulation analysis: average number of copies per issue
(1 July 2011 to 30 June 2012))
Total audited circulation:
Actual circulation:
Paid circulation:
– Subscription copies:
– Single-copy sales:
– Other sales:
2,025
941
–
1,084
Complimentary copies:
Remaining/ file copies:
18,003
72
3
Target group:
Architecture and construction engineering practices, planning departments
in industry, banks, insurance companies, building departments, building and
development companies, building contractors, specialist engineering
practices for statics/structural planning
4
Frequency:
10 issues per year
5
Format:
DIN A4
Economic area
6
Volume:
Volume 52 (2014)
7
Subscription price: Annual subscription: Germany
€ 85.00
Free delivery to qualified recipients only.
Germany
Abroad
9
Membership:
3
20,100
20,028
Geographical distribution analysis:
Total audited circulation
of which abroad:
113
of which abroad:
10
of which member pieces: 846
Share of total
audited circulation
%
No. of copies
99.4
0.6
19,915
113
100.0
20,028
a
agla a+b Arbeitsgemeinschaft Leseranalyse Architekten
und planende Bauingenieure, www.agla-ab.de
10
Publishing house: Konradin Medien GmbH
11
Publisher:
agla a+b
Katja Kohlhammer
5
Trade magazine
a
Readership analysis agla a+b
1.1 Sectors/fields of industry:
Recipient groups
Code according to German Classification
of Economic Activities
71.11.1
Architectural practices
71.12.1
Architectural and civil engineering firms/
civil engineering firms
–
Construction planning departments of
industrial enterprises/banks/insurance
companies
84.11
Municipal planning and buidling departments
41.10.3/ Construction companies and housing/
41.20.1 associations/ Structural engineering
71.12.2 Specialist engineering firms for statics/
structural engineering design
Share of readers (K1)
%
copies
59
8,360
26
3,630
1
5
180
690
5
770
3
460
100
14,090
agla a+b
Summary of survey method
1.a Name of the readership study
agla a+b Readership Analysis 2012. It was conducted by the Arbeitsgemeinschaft Leseranalyse Architekten und
planende Bauingenieure (agla a+b). Nine trade magazines were surveyed, eight of which participated in the research.
2
Definition of population
2.1 Preparation/acquition of population
The population of the survey was specified as architects and civil engineers in the Federal Republic of Germany who,
in the last twelve months prior to the survey, had been involved in civil engineering planning activities or had been
repeatedly involved in decision-making for systems, products or brands in the course of structural engineering
projects in the last twelve months, and who were active in one of the following sectors: architectural practices, civil
engineering firms, architectural and civil engineering firms, construction planning departments of industrial enterprises/
banks/insurance companies, municipal planning and building departments, construction companies and housing
associations, structural engineering companies with 50+ employees, specialist engineering firms for statics/ structural
engineering design. The size of the population was determined in the course of the survey. Sampling frame: addresses
from the 16 Federal States’ Chambers of Architects in the form of a data set (124,992 addresses in total) and, as an
additional sampling frame, addresses from various list brokers for civil engineers. On the basis of experience gathered
in the course of the 2006 survey, the option providing the best quantity and quality of information was selected for
each individual sector.
2.2 Population structure
The agla a+b readership analysis 2012 is based on a population of 105,400 architects and civil engineers, of which
56,300 are architects and 49,100 are civil engineers.
3
Survey method
In the first step, telephone screening interviews were used to determine the size of the population and for recruiting
the respondents. For the main interview, which was also conducted by telephone, respondents were emailed a link that
provided visualisation of the survey materials and, in particular, the title cards to ensure contact with the relevant
media.
4
Sampling method and generation
Representative random sample per interval selected by postcode from the files of architects and civil engineers
(see above).
5
Date of sampling
The samplings were conducted on 3 January 2012 8architects) and 4 January 2012 (civil engineers).
6
Response rate
2.1 Occupational characteristics: by function:
Office head/manager
Planning
Design
ITT/awarding of contracts
Site management
Project management
Specialist planning
Energy planning
Other
multiple choices are possible (100% = 14,090 readers)
78
82
77
66
72
71
36
32
6
Gross sample
Target not reached despite serveral attempts
Target away, ill
Target refuses main interview
Other reasons for non-response
Total non-response rate
Interviews conducted
10,960
11,490
10,880
9,320
10,180
10,050
5,080
4,490
900
Architects
absolute
percentage
771
100 %
2
0.3 %
1
0.1 %
65
8.4 %
2
0.3 %
70
9.1 %
701
90.9 %
Response rate architects
Screening
Main survey
Overall fulfilment rate
7
8
78.1 %
90.9 %
70.1 %
Civil engineers
absolute
percentage
653
100 %
7
1.1 %
2
0,3 %
139
21.3 %
5
0.8 %
153
23.4 %
500
76.6 %
Response rate civil engineers
91.3 %
76.6 %
69.9 %
Timeing of the survey
The interviews were conducted in the period 10 January 2012 – 4 May 2012.
Study conducted by
TTNS Emnid, Bielefeld, was commissioned to conduct the study, incl. fieldwork, technical processing of the data
material and production of the analysis chartsmaterial as well as producing the analytical tables..
6
Trade magazine
Editorial calendar 2014 by sections | products
This editorial calendar provides an overview of which products, systems and services will be covered in the various sections of the magazine and is intended to
help you with your topic-based planning. The topics are broken down into headwords that indicate the spectrum of the coverage. However, the designated issues
will not necessarily deal with every sub-headword in detail.
Building envelope
Building components
Interior finishing
Energy
Aspects
Windows
Ceilings
bba 4 | 6 | 9 | 11 | 12
Ceiling design, acoustic
ceilings, special function
ceilings
Thermal
bba 1-2 | 4 | 5 | 6 | 9
insulation
| 10 | 11 | 12
Insulation materials and
boards/softboards, foundation
insulation materials, perimeter
insulation, pipe insulation
Wooden
bba 4 | 7-8 | 9
construction
Products and solutions for structural wood systems
bba 1-2 | 3 | 6
| 9 | 10 | 12
Windows and window profiles
(all materials), fire-rated,
soundproof, security windows,
pitched roof windows,
basement windows, sliding,
Roofs –
bba 1-2 | 9 | 11 round arch, muntin and louvre
windows, windowsills, handles,
Flat roofs
fittings
Waterproofing membranes
and sheets, liquid sealants,
insulation, greening, drainage,
dome and continuous rooflights, Glass bba 1-2 | 5 | 7-8 | 9 | 10
Fire-rated glass, security glass,
accessories such as e.g. flat
coloured glass, all-glass constroof gravel stops, exit hatches,
ruction, glass blocks, insulated
vents, fall protection etc.
glass
Roofs – bba 1-2 | 5 | 9 | 10 | 11
Steep-pitched roofs
Claddings, sarkings, various
types of underlays, insulation,
roof dormers
Drywall
bba 6 | 9 | 12
Drywall for ceilings, walls and
Summer heat
bba 5 | 9
floors
protection
Mechanical and structural meaFloors | bba 1-2 | 6 | 7-8 | 9 | 12 sures/solutions
flooring
Flooring (all materials), floor
Heating |
bba 3 | 5 | 7-8 | 9
sealers, screed, levelling
air-conditioning | | 10 | 11 | 12
compounds for residential,
ventilation
commercial and industrial
Surface heating systems,
buildings etc.
industrial heating systems for
Facade
bba 1-2 | 3 | 4 | 5 | 6
factories, warehouses etc.,
7-8 | 9 | 10 | 11 Winter gardens bba 1-2 | 9 | 10
bba 9 | 10 air conditioning systems with
Winter garden systems, profiles, Partitioning
Facade facings and systems
heating and/or cooling function,
systems
ventilation and shading,
(all materials), profile systems,
insulated glazing, plastic glazing Office partitions, toilet partitions, heat recovery, ventilation
substructures for facings,
engineering, CHPs, bathroom
glass wall systems, mobile
attachment systems, facade
radiators
partitions, acoustic partitioning
insulation panels, renderings,
elements
paints, varnishes/stains
Stairs |
Banisters
Luminaires | Electricals bba 3 | 9
Outdoor and indoor luminaires,
workplace luminaires, illuminated
ceiling systems, spotlights, track lighting, emergency
lighting, illuminated information
signs, switches, cable ducting
and trunking systems, systems
for raised and hollow floors, walls,
parapets and ceilings, LED, daylight guidance systems, control
systems, recessed luminaires,
light sources
Architectural bba 1-2 | 3 | 9 | 10
engineering | TGA
Lighting, electrical, automation
Security
bba 1-2 | 3 | 9 | 10
technology | burglary protection
Burglary protection and alarm
systems, fire alarms, building
Solar technology
bba 7-8 | 9 surveillance systems, locking sysbba 5 | 9 | 11 Solar thermal and photovoltaic
tems, security windows, glazing,
solutions
locks, doors, access control
systems, fencing systems
7
Building envelope
Building components
bba 1-2 | 5
Metal for
bba 5 | 9 | 10 Solar shading |
blinds
| 7-8 | 9 | 12
facades and roofs
Blinds and accessories, blind
profiles, control systems,
Masonry
bba 7-8 | 12 cassettes, Venetian blinds, roller
blinds, fabric blinds, awnings,
Pumice blocks, gas concrete,
louvers, sliding and folding
sand-lime blocks, clinker,
aerated concrete blocks, facing shutters
bricks, bricks, masonry
dehumidification/drying
Doors
bba 3 | 4 | 6 | 11
Exterior, interior, balcony and
Balconies
bba 6 | 9 | 12 patio doors, door fittings,
Sealants, drainage, surfacing,
handles, panels, profiles,
glazing, parapet and railing
closers, locks, canopies, access
elements, privacy screening
controls/protection, door seals
Concrete
bba 6 | 9 | 10
Finishes/design, repair, prefab
components, circular formwork,
concrete paint, impregnation,
fillers, sealants, additives
Gates
bba 4 | 9
Automatic gates, openers,
fire-rated, folding, roll-up,
sliding, up-and-over, swing,
iron-barred, garage gates,
rolling and folding grilles,
vertical lift gates, sectional,
Plaster | paints | bba 4 | 9 | 12 high-speed gates, barrier gates,
stains/varnishes | exterior
gate control systems
insulation finishing systems
Interior finishing
Energy
Aspects
Plasters | paints |
bba 5 | 9
varnishes/stains
Primers/impregnation agents,
reinforcement mesh, fillers,
bonding courses, gypsum,
loam, lime plasters, limewash,
wood stains
Geothermal
bba 9 | 10
energy | heat pumps
Geothermal heat pumps,
olar/water source heat pumps,
gas heat pumps, thermal
storage systems
Outdoor
bba 6 | 9 | 12
facilities
Paving, concrete blocks and
slabs, outdoor lighting, street
furniture, drainage, playground
equipment, garden design,
loggias/terraces
Airtightness bba 1-2 | 4 | 9 | 11
Bathrooms |
bba 3 | 9 | 10 Sealing tapes, sealing
membranes, vapour barriers
sanitary | saunas
swimming pools
Fittings, (bathroom furniture),
bathtubs and shower trays,
shower cubicles, washstands,
toilets, urinals, bidets, wall and
floor coverings, pre-wall
installation systems
Elevators | escalators bba 9 | 12
Office
bba 9
Office concepts, partitioning
systems, desks and chairs,
office luminaires, electrical
installations, floor and ceiling
systems, office furniture
Interior wall
insulation
Kitchens
bba 5 | 9 | 10 | 12
bba 9 | 10
Daylighting
bba 9 | 10
Light tubes, heliostats, skylights,
light guidance, glass
Soundproofing |
bba 5 | 9 | 11
acoustics
Soundproofing wall and ceiling
constructions, wall materials/
masonry, acoustic panels,
soundproof doors, windows,
acoustic insulation glass
Fire protection bba 1-2 | 4 | 10
Fire-rated insulation boards,
windows, doors, glazing,
coatings, fire ducts, fire alarms,
sprinklers, fire and smoke
performance of certain building
materials, smoke and heat
extraction
DP
bba 3 | 9 | 11
Tendering/awarding/invoicing
programmes, CAD programmes,
facility management, project
management and monitoring,
printers, plotters, scanners,
conversion programmes, quantity
and cost calculators etc.
visualisation, office management
8
Trade magazine
Editorial calendar
Issue
1/2
PD: 10.02.14
CD/MD: 20.01.14
Building
envelope
Steep-pitched roofs
Flat roofs, Green roofs
Dome and continuous
rooflights
Masonry
Damp-proofing masonry
Facades
Plasters
Paints
Exterior insulation finishing
systems
Metal for facades and roofs
Building
components
Glass
Solar screening/shading
Winter gardens
Windows
Hardware
Sliding, multi-fold and
folding shutters
Doors
Gates
Industrial gates
Automated closing systems
Special function glass:
Thermal insulation
Solar screening/shading
Soundproofing
Burglar resistance
Windows
Window and door handles
Automated closing systems
Interior
finishing
Floors | floor coverings:
Concrete, stone,
ceramic, wood...
Sanitary
Saunas
Swimming pools
Ceiling design | special
function ceilings:
acoustics, soundproofing...
Stairs | banisters
Interior insulation
Interior paints and plasters
Wall coverings | hangings
Drywall for ceilings,
walls and floors
Energy
Thermal insulation for
steep-pitched roofs:
over-rafter, between-rafter
and under-rafter insulation
Thermal insulation, Flat roofs
Heating
Air conditioning
Ventilation
Heat pumps
Thermal insulation:
floors, ceilings, walls
Airtightness
Surface heating and cooling
Air conditioning and
ventilation
Summer heat protection
Thermal insulation:
Facades
Perimeter and load-bearing
insulation
Aspects
Fire protection
Building services | TGA:
lighting, electrical,
automation, security
technology
DP | software
Wood construction
Soundproofing | acoustics
Outdoor facilities: paving,
concrete blocks and slabs,
outdoor lighting, drainage,
street furniture
Online dossier
Solar screening/shading |
roller blinds
Heating | air conditioning |
ventilation
Thermal insulation: roofs
Masonry | facades
Fire protection
Trade fairs
DEUBAU
Essen, 15.01.-18.01.14
DACH + HOLZ
Cologne, 18.02.-21.02.14
CEB Clean Energy Building
Stuttgart, 6.03.-08.03.14
SHK
Essen, 12.03.-15.03.14
fensterbau
Nuremberg, 26.03.-29.03.14
Light + Building
Frankfurt, 30.03.-04.04.14
IFH/INTHERM
Nuremberg
08.04.-11.04.14
3
PD: 05.03.14
CD/MD: 12.02.14
4
PD: 14.04.14
CD/MD: 24.03.14
5
PD: 12.05.14
CD/MD: 16.04.14
PD: 11.06.14
6 CD/MD: 19.05.14
FRE
E
CO
Concrete
Balconies
Py
TEST
Intersolar
Munich, 04.06.-06.06.14
Consense
Stuttgart, 01.07.-02.07.14
PD = publication date, CD = closing date, MD = materials due
9
Trade magazine
Editorial calendar
Issue
7-8
PD: 11.08.14
CD/MD: 21.07.14
Building
envelope
Masonry
Damp-proofing masonry
Facades
PRODUCT REPORT
2014
Metal for facades and roofs
Concrete
Facades
Steep-pitched roofs | flat
roofs
Masonry
Damp-proofing masonry
Balconies
Building
components
Solar screening/shading |
Roller blinds | automation of
roller blinds
Product highlights
of the year
Special function glass
Windows
Hardware
Winter gardens
Doors:
Front doors and entrances
Door communication and
automation systems | banks
of letterboxes | canopies
Solar screening/shading |
Roller blinds | automation of
roller blinds
Partitioning systems |
partitions
Sanitary and kitchen
equipment
Drywall
Ceiling design | special
function ceilings: heating | air for ceilings, walls and floors
Internal wall insulation
conditioning | ventilation |
lighting | electrical | IT...
Stairs | banisters
Thermal insulation:
floors, (internal) walls, ceilings
Heating: cogeneration units,
CHP, geothermal systems
Heating
Air conditioning
Ventilation
Thermal insulation: roofs
Surface heating and cooling
Exterior insulation finishing
systems
Fire protection
Daylighting | daylight
guidance
Soundproofing | acoustics
DP | software
Outdoor facilities
Soundproofing | acoustics
Thermal insulation:
Facades | EIFS
Metal for roofs and facades
Ceiling design | special
function ceilings
NordBau
Neumünster, 11.09.-16.09.14
MARMOMACC
Verona (I), 24.09.-27.09.14
GaLaBau
Nuremberg, 17.09.-20.09.14
RENEXPO
Augsburg, 09.10.-12.10.14
Chillventa
Nuremberg, 14.10.-16.10.14
glasstec
Düsseldorf, 21.10.-24.10.14
SAIE/MADE expo (Italy),
October 2014
denkmal
Leipzig, 06.11.-08.11.14
THE BIG 5 SHOW
Dubai (UAE), November
2014
Preview 2015
Interior
finishing
Floors | floor coverings and
coatings
Industrial floors
Elastic floor coverings
Energy
Photovoltaic technology
Solar thermal technology
Heat pumps
Aspects
Online dossier
Trade fairs
9
PD: 15.09.14
CD/MD: 25.08.14
from the fields:
• Building envelope
• Building components
• Interior finishing
• Energy
• Luminaires | electrical | TGA
• Sanitary
• DP | software
• Outdoor facilities
Sample projects:
A vibrant mix – the city as a
place of integration:
• Young and old
Wood construction
Security technology | burglar • New and existing buildings
• Work and leisure
resistance
Concrete
10
PD: 13.10.14
CD/MD: 19.09.14
11
PD: 10.11.14
CD/MD: 20.10.14
12
PD: 08.12.14
CD/MD: 17.11.14
Lifts | escalators
BAU
Munich, 19.01.-24.01.15
R+T
Stuttgart, 24.02.-28.02.15
PD = publication date, CD = closing date, MD = materials due
10
Trade magazine
Rate card No. 39
(Prices valid as of 01.10.2013, in €, plus VAT)
1 Ad rates and sizes (prices in €, colours (CMYK) in accordance with ISO 2846-1, 3mm trim on all sides for bleed formats):
Formats
Basic
rates
b/w
Total
rates
2-colour
Total
rates
3-colour
Total
rates
4-colour
Bleed
premium*
1/1 page
€ 5,100
€ 5,650
€ 6,050
€ 6,300
€ 490
2/3 page
€ 3,700
€ 4,250
€ 4,650
€ 4,900
€ 490
Juniorpage
€ 3,400
€ 3,750
€ 4,100
€ 4,250
€ 300
1/2 page
€ 2,750
€ 3,100
€ 3,450
€ 3,600
€ 300
1/3 page
€ 1,900
€ 2,250
€ 2,600
€ 2,750
1/4 page
€ 1,450
€ 1,800
€ 2,150
1/8 page
€ 750
€ 1,100
€ 1,450
Formats:
Type area formats
Width x height in mm
Bleed
formats
188 x 270
210 x 297
188 x 178
125 x 270
210 x 195
135 x 297
140 x 190
151 x 205
horiz.
verti.
188 x 133
92 x 270
210 x 150
103 x 297
€ 300
horiz.
verti.
188 x 88
60 x 270
210 x 105
71 x 297
€ 2,300
€ 300
horiz.
2-col.
verti.
188 x 65
92 x 133
44 x 270
210 x 82
103 x 150
55 x 297
€ 1,600
€ 300
horiz.
2-col.
verti.
188 x 32
92 x 65
44 x 133
210 x 50
horiz.
verti.
*No discount on colour and bleed premiums, Millimeter price 1-col. (44 mm horiz.), b/w: 5.70 €, 4c: 6.70 €
11
Trade magazine
Rate card No. 39
(Prices valid as of 01.10.2013, in €, plus VAT)
Special
placements:
(discountable)
2
3
Premiums:
Colour:
Premium charged on respective b/w basic rate
inside front, inside back, Ouside back covers
1/2 page vertical next to list of contents
(Minimum order 3 ads)
Specified positions starting at 1/4 page
20 %
30 %
4
Classified ads:
5
Special
advertising
formats:
10 %
not discountable
Print colours (CMYK) in accordance with ISO 2846-1,
other colour values are treated as spot colours
Colour premiums:
2-colour
3-colour
4-colour
1/2 page and smaller
€ 350
€ 700
€ 850
1/1 page and smaller
€ 550
€ 950
€ 1.200
Spot colour, all formats, per colour
€ 10
Metallic and fluorescent colours as per sample
on request.
Formats:
See page 7 for bleed premiums
Discounts:
if ordered within 12 months (insertion year)
Frequency discount
Volume discount
3 ads
5%
2 pages
5%
6 ads
10 %
5 pages
10 %
9 ads
12.5 %
8 pages
15 %
12 ads
15 %
12 pages
20 %
15 ads
20 %
15 pages
25 %
20 ads
25 %
18 pages
30 %
25 ads
30 %
The titles bba bau beratung architektur, db deutsche
bauzeitung and Metamorphose are discounted jointly.
Discounts do not apply to colour and bleed premiums or
to loose inserts but do apply to placement premiums
and bound inserts (1 bound insert = 1/1 ad page).
Vacancies, Temporary Vacancies, Invitations to Tender,
Competitions, Miscellaneous
44 mm wide, per mm
b/w € 2.95
colour € 4.50
Situations Wanted, 44 mm wide, b/w, per mm
€ 1.10
Box number charge incl. postage paid on offers
€ 17
on request
Bound inserts, loose inserts, tip ons:
see page 9
6
Contact:
Consultation, booking:
see contacts on page 2
Data submission, order confirmation, voucher copies:
Petra Breuer, Order Management
Phone +49 711 7594-312
7
Terms of
payment:
Bank details:
Direct debit and prepaid: 3% discount;
payment within 10 days of invoice date: 2% discount;
otherwise 30 days strictly net. VAT No. DE212214109
Baden-Württembergische Bank, Account No. 2 484 796
(bank code 600 501 01), BIC: SOLADEST,
IBAN: DE33 6005 0101 0002 4847 96
We have switched to eBilling. You will receive the invoice
in the form of a PDF file – fast, efficient, and approved
by the Inland Revenue.
General terms
and conditions:
Our General Terms and Conditions are available online
at www.konradin.de but can also be mailed to you
on request.
12
Trade magazine
Bound inserts
Appendix to rate card No. 39 (prices valid as of 01.10.2013, in €, plus VAT)
Bound supplements:
A binding sample must be submitted for approval prior to order acceptance and
confirmation – if necessary in the form of a dummy with size and weight specifications. Bound inserts must be designed in such a way that they are identifiable as
advertising and cannot be confused with editorial pages; they may only advertise
the sales range of one advertiser. The positioning of bound inserts is subject to the
technical possibilities. Bound inserts printed on any material other than paper can
only be accepted after the publisher has obtained prior approval from the German
Post Office.
Prices: (discoutable)
No. of leaves
1 leaf
1,5 leaves
2 leaves
2,5 leaves
3 leaves
4 leaves
=
=
=
=
=
=
2 pages
3 pages
4 pages
5 pages
6 pages
8 pages
Required quantity:
Technical specifications:
Bound inserts are to be delivered untrimmed. Bound inserts consisting of more
than one leaf must be delivered appropriately folded. The front page of the bound
insert is to be identified as such. The nature and execution of the bound insert
must be such that no additional preparation or processing is required. Complications and additional folding and gluing work will be charged separately. In the case
of multi-leaf bound inserts, the insert must be closed towards the gutter, i.e. in the
direction of insertion. In all other cases, extra charges will apply.
Prices based on grammage
80*–134 gsm
135–180* gsm
€ 5,100
€ 7,600
€ 8,900
€ 11,400
€ 12,300
€ 14,800
20,400 copies
Bound inserts in A4 format are also possible. They must be delivered trimmed on
the outer right hand side.
Shipping address:
Delivery at advertiser‘s expense to: Konradin Druck GmbH,
Kohlhammerstraße 15, 70771 Leinfelden-Echterdingen
Delivery to be marked: For „bba bau beratung architektur“, Issue (no.)
Opening hours: Mon. – Fri., 7 a.m. to 6 p.m.
Euro pallet dimensions: 80 x 120 cm (max. height 110 cm)
€ 5,850
€ 8,750
€ 10,200
€ 13,150
€ 14,100
€ 17,000
* Prices for bound inserts under 80 gsm and over 180 gsm on request; quotes for
more than 4 leaves on on submission of a sample
fold (gutter)
fold (gutter)
3 leaves (= 6 pages), untrimmed
674 mm wide x 305 mm high
4 leaves (= 8 pages) 2 x 2 leaves
216 mm
untrimmed
432 mm
4-page
305 mm untrimmed
5 mm
297 mm trimmed
305 mm
297 mm
trimmed
Formats:
1 leaf (= 2 pages), untrimmed
236 mm wide x 305 mm high
2 leaves (= 4 pages), untrimmed
472 mm wide x 305 mm high
fold
5 mm
Trim allowances:
210 mm
trimmed
foot trim 3 mm each
3 mm
3 mm
3 mm
216 mm
untrimmed
209 mm
195 mm
210 mm
trimmed
206 mm
195 mm
3 mm
620 mm
foot trim 3 mm each
6-page
13
Trade magazine
Loose inserts / tip-ons
Appendix to rate card No. 39 (prices valid as of 01.10.2013, in €, plus VAT)
Loose inserts:
The publisher will only accept and confirm the order on condition that a binding
sample is submitted, if necessary in the form of a dummy with size and weight
specifications. Loose inserts may only advertise the sales range of one advertiser.
They must be designed in such a way that they cannot be confused with the editorial
pages of the magazine. The position of loose inserts is subject to the technical
possibilities.
Technical specifications:
Loose inserts must consist of a single piece and be produced in such a way that no
additional processing is required. Processing complications and additional work
(e.g. folding) will be charged separately. Loose inserts printed on any material other
than paper can only be accepted after submission of a binding sample for the
purpose of checking processing and mailing feasibility. If the insert consists of
several leaves, it must be closed towards the gutter, i.e. in the direction of insertion.
Insert notice:
An insert notice will be included in the advertising section
free of charge.
Tip-ons:
Required quantity:
20,400 copies
Delivery deadline:
14 days prior to publication of the agreed issue, see Editorial
Calendar on pages 7 to 10.
Format:
Max. 223 mm wide x 290 mm high
Prices:
(not discountable)
Weight of loose insert
Insert rate per 1,000 copies
(incl. postage charge)
up to 25 g
up to 30 g
up to 35 g
up to 40 g
up to 45 g
up to 50 g
€ 224
€ 245
€ 268
€ 290
€ 318
€ 335
Prices for heavier loose inserts and for loose inserts on lightweight paper available
on submission of a sample. Prices are per thousand copies or part thereof.
Shipping address:
Delivery at advertiser‘s expense to: Wennberg GmbH, Abteilung KONSEND;
Tafinger Straße 13-15, 71665 Vaihingen/Enz, delivery to be marked:
For „bba bau beratung architektur“, Issue (no.)
Opening hours: Mon. – Fri., 7 a.m. to 6 p.m.
Euro pallet dimensions: 80 x 120 cm (max. height 110 cm)
Tip-on postcards on bound inserts or ads are charged as
follows: € 61 per thousand incl. postage charge, plus
gluing costs:
Gluing strip
Gluing can be done by machine at variable heights provided
the tip-on has a parallel gluing strip towards the gutter and a
min./max. distance of 1 to 7 cm from the gutter.
70 mm
direction of insertion
Gluing costs: € 37 per thousand
In all other cases, including oblique positioning, gluing costs
of € 74 per thousand will be charged for manual gluing.
Other advertising materials (samples, CD/DVD etc.) are
charged as loose inserts. Gluing costs on request on receipt
of a binding sample. Gluing is possible at variable heights
provided the tip-on has a parallel gluing strip towards the
gutter and a min./max. distance of 1 to 7 cm from the gutter.
Required quantity: 20,400 copies
Shipping address:
for tip-ons:
Delivery at advertiser‘s expense to:
Konradin Druck GmbH,
Kohlhammerstraße 15, 70771 Leinfelden-Echterdingen
Delivery to be marked: For „bba bau beratung architektur“,
Issue (no.) Opening hours: Mon. – Fri., 7 a.m. to 6 p.m.
Euro pallet dimensions: 80 x 120 cm (max. height 110 cm)
14
Trade magazine
Formats and technical details
1
Magazine
format:
210 mm wide x 297 mm high, A4
Untrimmed: 216 mm wide x 303 mm high
Type area:
188 mm wide x 270 mm high
4 columns, each 44 mm wide
2
Printing
and binding:
3
Data
submission:
7
Data archiving:
All data is archived; as a result, unmodified repetitions are generally possible.
However, no guarantee is provided for the data.
8
Guarantee:
If the data submitted (text, colours, images) is incomplete or does not
conform to the guidelines, we assume no liability for the printed result.
Defects due to incomplete or faulty files, incorrect settings or incomplete
information will be charged for. This also applies to additional setting and
repro work as well as to the production of faulty proofs.
9
Contact:
Petra Breuer, Order Management
Phone +49 711 7594-312
Web offset, perfect binding
Use our ad portal at www.konradin-ad.de to submit
your data online
E-mail: anzeigenkv@konradin-druck.de
1. PDF ads (automatic preflighting),
2. native file (via upload mask, please compress data)
Enquiries: Phone +49 711 7594-718 (8 a.m. 5.30 p.m.)
4
Data formats:
We recommend submission of PDf/X-3 data. Otherwise, composite files in
EPS or TIFF format; native data (e.g. InDesign, Quark, Xpress, etc.) should be
avoided. The file must at least be printable, i.e. all fonts used should be
embedded, resolution of 300 dpi for continuous tone images, at least 600 dpi
for line art.
5
Colours:
Print colours (CYMK) in accordance with ISO 2846-1, spot colours by
arrangement. Please refer to ECI’s Standard Offset Profile (the
“ECI_Offset_2009” package is available free of charge from www.eci.org)
for conversion and checking of the colour space (ICC color management).
Please use the profiles “eciRGB_v2.icc” (RGB colour space) and
“ISOcoated_v2_eci.icc” (CMYK colour space).
6
Proof:
Contract proof in accordance with “Media Standard Print” (bvdm). Digitally
produced proofs must contain the FOGRA Colour Wedge (available for
purchase at www.fogra.org) for checking the colour accuracy of the contract
proof. Hard proofs must feature an official colour bar.
Conditions:
A corresponding advertising order must be submitted to the advertising
department prior to digital submission of an advertisement. The closing dates
specified in the editorial calendar apply. A full-size print-out or, in the case of
colour ads, a contract proof or hard proof of the ad submitted is required for
checking purposes.
Are you looking for special advertisement formats?
We would be happy to make you an offer for wraps, flaps, individual bound
inserts and tip ons, pop-ups, book marks, etc. Just ask us!
15
Architects‘ Forum
(Prices valid as of 01.10.2013, in €, plus VAT)
Some of our partners to date:
bba Architects' Forum
The trade journal bba is organising its second ever Architects' Forum,
addressing the topic of made-to-measure solutions
and the product-specific modification of standard products.
Services
Some of our media partners:
• Technical presentation introducing your customised solution
• Exhibition space
• Publicity and quality reporting
• Your partner logo on all event literature and in all ads
• Direct marketing campaign inviting your target audience to the event
• You receive the addresses of all delegates
Package price: € 4,500
The Architects' Forum is organised jointly by bba bau beratung architektur and
product manufacturers, in collaboration with the following Konradin architectural
media:
db deutsche bauzeitung, architecture channel, arcguide.de
Please contact us if you would like to discuss further details.
Your contact: Katja Hanft, Phone +49 711 7594-538, katja.hanft@konradin.de or our publisher's representatives (details on page 2)
16
Newsletter
(Prices valid as of 01.10.2013, in €, plus VAT)
bba newsletter
Complementing the print edition of the magazine, the bba monthly newsletter
presents a range of interesting projects that highlight how function and design
can come together to solve problems. The newsletter also includes selected
news items, event information, and details of new additions to the download
library, all clearly set out for easy navigation.
Target audience
Architects, civil engineers involved with construction planning, municipal building authorities and departments, planning departments of industrial enterprises, banks or insurance companies, planning departments in municipal building
authorities, construction companies and housing associations, structural engineering companies, specialist engineering firms for statics/structural engineering
design
Ad type: Text/image ad
Text: up to 400 characters (incl. headline);
your logo or image; link to your website; in a newsletter of your choice
Billing and rates
Billing in CPM* based on number of recipients.
Number of recipients:
4,000 (as of July 2013)
Cost incl. logo or image: CPM*: € 60
Submission of advertising materials
By email, at least 7 days prior to PD: petra.breuer@konradin.de
Publication frequency: monthly
File formats
Images:
Copy:
Logo/image size:
(GIF, JPG, HTML) max. 10 kB
(TXT, DOC) max. 400 characters
max. 180 pixels wide, max. 200 pixels high
Contact
Katja Hanft, Phone +49 711 7594-538, katja.hanft@konradin.de
* Cost per mille, i.e. per 1,000 recipients
17
Standalone Newsletter
(Prices valid as of 01.10.2013, in €, plus VAT)
bba newsletter “Im Blickpunkt”
The standalone newsletter „Im Blickpunkt“ from bba bau beratung architektur can
be used for an individual appeal to your target group. You will feature in the layout
of the themed newsletter as the exclusive sponsor.
The content is made up of project reviews, product applications and product
reviews. The bba editorial team will consult you on the editing of your contributions, graphics and photos. When the standalone newsletter is published, the
reports will be included in the specialist articles archive at www.bba-online.de. and
thus be available to users in full, as well as for research at a later date.
The link with the bba information service ensures quick access to further
information about your products. Besides click statistics, you will also receive the
contact details of readers who use the bba information service in relation to your
articles. The journalistic editing and design of the newsletter ensures an execution
that is specially geared towards the target group.
Take advantage of the image transfer from the bba bau beratung architecture
brand for your individual communications!
Structure:
Photo/illustration to accompany the introduction
Large, eye-catching visual that matches the message of the newsletter
Company logo and address
Introductory text with personal form of address
Approx. 300 characters – general statement on the significance/benefits of the
products presented.
3-5 references
to user areas or additional information, approx. 300-400 characters of text with
one expressive, aesthetic picture per reference and a link to the website
No. of recipients:
Price:
14,000 (as of July 2013)
€ 3,125
Split runs according to postcode areas are possible within Germany
a surcharge of:
€ 150
Minimum order value:
€ 470
Contact
Katja Hanft, Phone +49 711 7594-538, katja.hanft@konradin.de
18
Download database
(Prices valid as of 01.10.2013, in €, plus VAT)
bba download database
Make your information materials (e.g. catalogues, brochures, manufacturer‘s
information) available on www.bba-online.de.
Registered users can download your documents free of charge.
Services
Starter
Package
Plus
Package
Premium
Package



Company logo


Link to homepage


Company name
Running time
Up to 5 files
12 months

Up to 10 files

Up to 20 files

Leads per package
included during running time
Costs/year*
€ 380
€ 720
€ 1,380
*Minimum booking period: 1 year. Notice must be given 4 weeks prior to expiration
of the minimum booking period (based on date of order).
Submission: PDF, JPG/tiff/bmp for logo, video (max. 15 min.),
max. data volume: 15 MB
Contact:
Katja Hanft, Phone +49 711 7594-538
katja.hanft@konradin.de
19
Online dossier
(Prices valid as of 01.10.2013, in €, plus VAT)
Online dossier
Present yourself to (prospective) customers as a competent partner.
Topics
01/14
Solar screening/shading |
roller blinds
08/14
Concrete
02/14
Heating | air conditioning |
ventilation
09/14
Soundproofing | acoustics
03/14
Thermal insulation: roofs
10/14
Thermal insulation:
facades | EIFS
05/14
Masonry | facades
11/14
Metal for roofs and facades
06/14
Fire protection
12/14
Ceiling design |
special function ceilings
Services







sole media partner
naming of your company, incl. logo, next to dossier
link to your homepage next to dossier
1/1 page, bled, 4c, on page 3 of online dossier
running time: 12 months
text/illustrated ad in dossier newsletter
includes leads during the running time
Costs/year: € 3,900.00
Contact:
Katja Hanft, Phone +49 711 7594-538
katja.hanft@konradin.de
20
bba-online.de | Website
Portrait | Formats | Rates
(Prices valid as of 01.10.2013, in €, plus VAT)
bba-online.de
The specialist portal for architects and civil engineers
➊
Like the trade magazine, bba-online.de provides practical product and systems
knowledge as a tool for solving problems relating to construction, building
facilities, structural physics and aesthetics. This crucial knowledge ensures the
planner‘s consulting competency when dealing with clients, specialist planners
and specialist tradesmen.
Architects are an internet-savvy target group: 90% regularly use the Internet as a
source of information, especially when it comes to decisions about systems and
products and their technical applications.
➋
Target group
Architects, planners, planning construction engineers, planning authorities and
officials, building planning departments in industry, banking, insurers, planning
departments in building offices, building and development companies, specialist
engineering practices for statics and structural planning.
Traffic
90,000 Page Impressions per month
bba-online.de
is a partner of the
• See page 22 for advertising formats, rates and technical details
➌
Contact
Katja Hanft, Phone +49 711 7594-538, katja.hanft@konradin.de
21
architecture channel
(Prices valid as of 01.10.2013, in €, plus VAT)
Advantages for your online advertising
The architecture channel is the Konradin media group’s B-to-B marketing
community for online advertising aimed at architects, designers, construction
engineers and construction company managers.
With their well-researched specialist information and varied community features,
the web sites of the group’s trade magazines form the basis for the architecture
channel. With over 1 million ad Impressions every month, the channel has what it
takes to deliver successful performance marketing and optimized campaigns
through web-based targeting.
The Partner-Websites
www.bba-online.de
Advertising formats
Pixel (width x height)
➊
➋
➌
➊+ ➋
➊+ ➋
➌
Superbanner / Leaderboard
728 x 90
€ 215.00
www.archinform.de
Skyscraper
120 / 160 x 600
€ 215.00
www.bpz-online.de
Contend Ad / Medium Rectangle
300 x 250
€ 135.00
Hockeystick
728 x 90 / 160 x 600
€ 295.00
Wallpaper (+ Hintergrundfarbe)
728 x 90 / 160 x 600
€ 295.00
Video Ad
300 x 250
€ 295.00
Frequency Discount:
minimum of 6 weeks: 5%
minimum of 18 weeks: 15%
TCP
• You reach qualified target groups
• Rapid communication and direct interaction
• The success of your campaign can be measured directly
(it can be optimized at any time)
• Synergies through online advertising linking to print campaigns
minimum of 12 weeks: 10%
minimum of 24 weeks 20%
Data Delivery: email to ac-banner@konradin.de at least 4 days prior to start of
campaign
File formats gif, jpg, html, flash with 40 KB max.
A clickTAG needs to be incorporated in order to count clicks for Flash banners.
Contact
see page 2
www.arcguide.de
www.db-bauzeitung.de
www.db-metamorphose.de
www.design-report.de
www.md-mag.com
www.office-work.net
All the available advertising formats can be booked individually or in combination
on the listed web sites.
Our extra: Standalone Newsletter
The special arcguide newsletter in cooperation with the partner sites of the
architecture channel ensures that your message enjoys the maximum
exclusivity. Our editors will support you in the selection of texts/graphics/
images and the contents are linked to more detailed information on your web
site. We handle all the design of the newsletter for you.
33.000 recipients (as of July 2013)
Package price: on request
22
Webinar
(Prices valid as of 01.10.2013, in €, plus VAT)
Webinar – a dialogue with your target group
„Webinars“ are online seminars. They are an effective way of sharing
knowledge but are also an opportunity to enter into dialogue with potential
customers.
Enjoy all the benefits of a conventional seminar, but through the modern
communications medium of the internet.
You provide the presentation and up to two speakers; we supply all the
necessary technology and give you professional advice.
Your webinar will also be widely publicised through our media channels.
The benefits for you? It‘s simple:
– Participants can ask questions directly via chat
– Minimum time wasted, maximum efficiency
– High-quality addresses
If you have material that may be suitable for use in a webinar, just contact us!
Preparation time:
at least 6 weeks
Contact:
see overview on page 2
Services
Setting up of an online Webinar room and live
broadcast (duration: approx. 60 min.)
✓
Integration in download area
2 invitation mails
✓
✓
✓
✓
✓
✓
1 email reminder to participants on the day of
the Webinar
✓
• Brief text as introduction
• Brief text with company logo or picture
• Link to your homepage
• Freely searchable via full-text research
Support in print/online/newsletter
Professional moderator
Leads
After running time, available online
as an on-demand Webcast
2 x teasers in bba newsletter
1 x teaser in bba
2 x week Contend Ad
✓
Included during running time
✓
Basic rate
starting from € 6,700
other options
Price on request
23
Range of media
Communication for architects, civil engineers and designers:
What we offer at a glance
Print:
• Advertisements
• Inserts
• Specials
• Corporate Publishing
Online | Digital | Mobile:
A strong brand network
• Display ads
• Editorial newsletters
• eMailings
• Apps
• Microsites
Lead generation:
Events
• Workshops
• Evening events
• Roadshows
• Site visits
• Competitions
• Webinars
• Surveys / Raffles
• Address rental
• Download library
And much more
Interested? We’d be happy to advise you personally
Rebecca C. Reisch – Architecture sales manager
Phone +49 711 7594-332
rebecca.reisch@konradin.de
24
Range of media
Crossmedia packages
Do you want to raise the profile and really establish the image of your brand?
Position a product in the market or sell off stock? Forge contacts with
qualified architects and civil engineers or designers?
What are your goals?
How:
We have created crossmedia packages
designed to serve specific communication
goals aimed at
• Architects,
• The building industry and
• Design/interiors.
» Product sales
» Image building
Why
As a modern media group able to offer you a wealth of options, we want to guide
you to the ones that will enable you achieve your communication goals. Our top
priority is to ensure that you are successful in reaching your target groups .
The benefits to you:
Our crossmedia packages are easy to understand, the individual elements are
ideally tailored to each other and the prices are much more attractive than if you
order the elements separately. There are exclusive special formats that can only
be booked as part of crossmedia packages. You are guaranteed twelve months of
exposure to your target group.
» Lead generation
For further information go to:
http://architektur.konradin.de
Interested? We’d be happy to advise you personally
Rebecca C. Reisch – Architecture sales manager
Phone +49 711 7594-332
rebecca.reisch@konradin.de
25
(Preise gültig ab 01.10.2013, in €, zzgl. MwSt.)
www.arcguide.de
➊
has been one of the key German-language architecture portals for over 10 years
and is an essential source of information for architects and planners. The portal is
complemented by the Arcguide magazine, which has a print run of 40,000 copies.
The magazine can be used as an exclusive publication of a manufacturer or as a
cooperation with self-chosen partners.
Arcguide offers architects:
• interlinked project, product and manufacturer information combined with
editorial contributions from db, bba bau beratung architektur and Metamorphose
• Uniquely comprehensive architecture search
• Topical newsletter (three times a week)
• Recruitment exchange with possibility of directly publishing job advertisements/
positions sought
• Daily press review
➋
➌
Contact: Katja Hanft, Phone +49 711 7594-538, katja.hanft@konradin.de
Sponsors are able to communicate with the target group at an editorial level (PR,
news reports, references). We offer you the following sponsorship models:
Arcguide XS
Publication of a PR report or reference on a date specified by you
3,500 characters; 10 images; link; publication time period: 3 months;
Optimizing your report for Google
Forms of advertising, prices and details on www.architecture-channel.de
€ 300
Arcguide S
Company portrait with key word advertising, 1 PR report
Your company logo on the first page/content pages, company portrait: article
(3,500 characters), images, logo, up to 2 links and hotline telephone number for
architects’ questions, key word advertising; premium entry in the manufacturer
database; Together with 1 news item or reference (see Arcguide XS)
Running time: 12 months
€ 850
Arcguide M
Company portrait with key word advertising, 7 PR reports
Basis: Arcguide S / Together with 7 news items or references
Running time: 12 months
arcguide.de
is partner of
€ 1,850
Arcguide L
Company portrait with key word advertising, 16 PR reports
Basis: Arcguide S
Together with 16 news items or references
Integration of your product catalogue or your image brochure in the Arcguide-App
Running time: 12 months
€ 2.950
Arcguide XL
Company portrait with key word advertising, unlimited PR reports
Basis: Arcguide S
Together with unlimited news items or references
Publication of your product catalogue or your image brochure
(up to a max. of 50 pages) as e-paper
Integration of your product catalogue or your image brochure in the Arcguide-App
Running time: 12 months
€ 4.950
26
Trade media
of the Konradin Media Group
The Konradin Media group is one of the largest
suppliers of trade information in the DACH region.
The portfolio includes a total of around 50 trade,
fine living, science and history magazines, online
portals and sequences of events.
For further information about our portfolio in the
fields of architecture, building, industry, the world
of work, ophthalmology, fine living, science and
history go to www.konradin.de
Our media for your
target groups!
Why not contact us for details
of our interesting combination
options?
Get in touch!
Print:
We are specialists in
complex catalogue production involving different
languages or versions as well
as standard catalogues.
Further details from:
konradinheckel.de
Corporate Publishing:
We will produce corporate communication tailored
Market research:
to your target group in print and
We offer market stuonline, from customer magadies, target group surveys,
zines to specialist portals.
advertising impact research
Further details from:
and so on – in cooperatkonradin-relations.de
ion with professional
market research
companies.