Passionate about gastronomy and travel, the founders were inspired by their expertise in the agri-food world to create DESTINATION in 1999, a human sized, eco-friendly Company located in Bordeaux, the world’s wine capital. Our know-how and business solutions DESTINATION relies on a team of sixty employees who are involved on a daily basis helping in the company’s development – the turnover reached 20 million €uros in 2014. With more than 150 countries visited, DESTINATION has become an expert in the sectors Coffee, Tea-Tisane, Sugar and Cocoa. DESTINATION is a company : • Importing, processing and distributing • With in-house know-how : from sourcing to research and development, passing through the production, marketing and sales force. • 100% independent share capital. • A family business oriented towards its activities The quality of the products, the competitive prices and the associated services are, for us, essential to develop our company. Today, DESTINATION is proud to be the leader of the French organic market. An all-consuming passion for good taste, travel and encounters An excellent knowledge of the organic market A privileged and lasting relationship with producers On site selection and purchase of raw materials, coffee, tea, sugar and cocoa from producers for short distribution circuits. Control of the four sectors from the soil to the cup : Coffee, Tea-Tisane, Sugar and Cocoa. Creating distinct brands based on distribution networks to meet the different needs of all consumers. Democratisation of coffee, tea-tisane, sugar and cocoa by making them more accessible to consumers and more profitable for the producers. The listing of our products in different distribution channels, in supermarkets, on the internet and in speciality stores. The respect of artisanal manufacturing principles while equipping ourselves with high technology tools to guarantee consistency. 45 sources and 250 Coffees 19 sources and 450 Teas-Tisanes 100% ORGANIC bordeaux COCOA SPAIN CHINA INDIA JAPAN SUGAR 875T MYANMAR ÉGYPT SANTO DOMINGO SOUTH KOREA LAOS VIETNAM TAIWAN GUATEMALA COLOMBIA SRI LANKA KENYA COFFEE (ground, beans, soft pods, capsules) 1500T RWANDA PERU BRASIL PARAGUAY ARGENTINA Did you know ? MADAGASCAR SOUTH AFRICA DESTINATION is the first importer of Ethiopian organic Moka coffee DESTINATION has democratised organic coffee in the specialist organic networks by lowering the price by 35% and trebling sales. 250 coffee products and 450 tea products Our sales of our products, Coffee, Tea, Sugar, Cocoa have progressed by 20% compared with last year. Our products are guaranteed to be free of GMOs, pesticides, preservatives and flavour enhancers. TEA (83% as leaves) 300T MEXICO ÉTHIOPIA 28T Volume of raw imported/ distributed per year (per tonnes, in 2014) Les Ateliers Experts de Formation DESTINATION has a Training Centre for Coffee and Tea Tasting, providing training to the sales force and its distributors. This centre is also open to the public offering a unique training in tasting from the soil to the cup, friendly and fun for all those in search of quality and an eco-friendly consumption. To enter into the world of our training, is to taste our products, to explore new flavours, and to adopt them. A passionate presentation of the history of our materials Coffee, Tea, Tisanes, Sugar, Cocoa. Followed by an initiative journey in the art of tasting the various types of tea and coffee. • A fun and effective support for our sellers and distributors. • An original gift to offer to someone. • An educational tool and a cohesive factor for the employees. • Additional activities to tempt the wine-tourism clientele, and regional economic tourism. Sign up for our training workshops: ateliers@cdc-destination.com for sustainable development • Since its creation DESTINATION has committed itself to developing everything in a responsible manner. In addition to our commitments in organic farming and Fairtrade, this means to specifically: • Choose to import our raw materials by complete container load and to use rail-road, giving priority to their delivery to Bordeaux’s port • To choose local suppliers, to select suppliers according to their social and environmental policies and educate their contribution • To ensure our distribution with the cleanest solutions, to favour lighter and recyclable packaging • To Improve the sorting and the management making a better use of them (hessian, film of coffee papers and plastics) • To invest in photovoltaic energy (7000m² and a positive energy of over double our own consumption) and to reduce our energy consumption. • Thanks to our direct purchasing avoiding intermediaries, and the choice of enhancement by packaging at the plantation, the producers receive 45% of the consumer sales price of tea in teabags. • DESTINATION provides a living for 27 500 producer unions and co-operatives and 412000 farmers throughout the world. Since all our actions, no matter how small they be, have an impact, DESTINATION always acts to minimise its environmental impact. Find our products and the list of our distributors on www.destination-bio.com DESTINATION 5-11 rue Yves Glotin Cidex 155 33083 Bordeaux Share your tasting stories on Facebook present the Expert brand in the Organic network Product and packaging innovations : A world tour of the greatest growths, from the plantations of Jamaica to Kenya, passing by South Korea, Laos and Rwanda. Coffee : • The blends or the rare growths to be discovered in the Prestige selection • Quality packaging in all their forms, stylish metal boxes, easy opening sachets that preserve the aromas of the coffee up to 18 months after the roasting. • Ground, beans, expresso, soft pods, capsules or instant, you will find the coffee in all its forms adapted to all styles of drinking. Tea -Tisane : • • • • Small formats for tasting, presented in metal boxes to try, to offer or to treat yourself. Because the kids want to copy the adults, we have created the T-kids Family. The teas are packed in sachets, barrier for the flavours-aromas-humidity To encourage taking the tisanes out of the cupboard, we propose Fine Dining infusions did you know ? Cakes of Pu-erh tea from thousand year old tea plants can be as valuable as a Grand Cru classified wine Innovations in the point of sale material : Launch of the Coffee/Tea cellar cabinets, which go around the world… with listings in the specialist organic shops