1. travel
2. tourist destinations
3. japan

Dessert & Fancy Food Festival
Mar.26(Thu) ~29(Sun), 2015
Ilsan KINTEX, Korea
Sweet Korea Secretariat
T +82 2 6000 6696/6693
F +82 2 2051 3326
E info@sweetkorea.kr
Ⅰ. Why Sweet Korea 2015?
Ⅱ. Show Overview 2015
Ⅲ. 2014 Show Report
Ⅳ. Application Guide
Ⅴ. Participation Expected Effects
2 0 1 5
Ⅰ. Why Sweet Korea 2015?
Specialization
Professional trade show dedicated to the growth
of dessert & fancy food industry
Well-being
Provides an appropriate guide to well-being &
healthy food culture
Enjoyment
Multi-platform for 5 sensuous food & beverage industry and culture
Experience
Offers an experiential opportunity to learn and taste various desserts
Trend
Guides new advanced culture and trend
Ⅰ. Why Sweet Korea 2015 ?
Sharing Business &
Culture
Open platform for development of dessert & food market
where domestic, international major exhibitors to meet major
consumers.
Know-how of
Hosting Professional
Exhibitions
Professional exhibition that leads the new trend of dessert &
fancy food industry which has been developed from the
success of ‘Seoul Int’l Cafe Show’, largest food & beverage
exhibition in Asia.
Korea! Gateway to
the Asian Market!
The Korean peninsula is located in North-east Asia, between
China and Japan. Its a unique geographical location makes it
an international hub of Asia in various market fields. Without a
doubt you can reach every part of Asia through Korea.
A variety of
Concurrent Events
Various concurrent events such as Sweet seminar, Special
chocolate competition, Gelato Masters Demonstration, Sweet
Class etc. established to generate the exchange of industrial
information and B2B networking.
Ⅱ. Show Overview
| Title
Sweet Korea 2015 (Dessert & Fancy Food Festival)
| Period
Mar.26(Thu) ~29(Sun), 2015, 4days
| Venue
Ilsan KINTEX, Korea
| Organizer
EXPORUM, Monthly Coffee Magazine
| Exhibitor
180 exhibiters (expected)
| Visitor
50,000 visitors (expected)
| Concurrent Event
MK Start-up & Franchise Show 2015
Ⅱ. Show Overview _
Dessert
Exhibit Items
Candy/Chocolate/Beverage/Coffee/Tea/Ice cream/Wine(Alcohol)/Cafe Interior &
Consulting Etc.
Fancy Food Snack/Bakery/Macaroon/Raw Material/Machine & Equipment/Appetizer/Service Etc.
Ⅱ. Show Overview _
Events
“Various Thematic Concurrent Events to Encourage Audience Participation !”
Sweet Korea 2015
Exhibition
Concurrent Events
Seminar & Business
matching Program
World Desserts
Special Chocolate Contest
Sweet Seminar
Homemade Market
Korea Gelato Masters
Business-matching Program
World of Dessert in Media
The Art of Sweets
Job Experience Zone
Cooking Class
Sweet Class(Latte Art, Home Baking)
Sweet Stage(Demonstration , Event & Performance)
Ⅲ. 2014 Show Report
By Number
2014. 3. 12(Wed) – 15(Sat), Ilsan,
Seoul
136 Companies, 374 Booths
30,345 Visitors
Contest
-Korea Team Barista
Championship
-Special Chocolate Contest
-Korea Food Carving
Decoration Contest
Special Exhibition
-Candy Store
-The Art of Sweets
- Recollect Korea Dessert
Experience events
-Sweet Experience Zone
(gelato, cocktail, Coffee, Tea)
-Sweet Class
-Sweet Event
Seminar
-Sweet Seminar
Ⅲ. 2014 Show Report
Ⅳ. Application Guide
*How To Register
Fill out the application,
and send us by Fax or E-mail
50% deposit of the total
payment should be made
within a week upon
confirmation by contract
*Early Bird Registration Application Due Date : Dec.12(Fri), 2014
*Booth Types
(1Booth = 3mX3m 9sqm)
Classificatio
n
Details
Raw Space
Space Only for exhibition
Construction work should be done by KINTEX Selected
contractor only.
Shell
Scheme
Stand
Exhibition Space + Shell Stand Provided Service : Side
and Rear wall, A fascia board, Spot light(100W X 4ea),
fluorescent lamp(40W X 1ea) carpet, information desk,
and a chair (1ea)
•Additional stand and displays, electrical installation and other services are not
included but can be provided at the exhibitor’s expense
The balance payment
should be made by no
later than Feb.20(Fri),
2015
Ⅳ. Application Guide
* Booth Price(Early Bird Registration)
Classification
Unit Price
Notes
Raw Space
USD ＄1,800 / both
Space Only
Shell Scheme Stand
USD ＄2,200 / both
Space + Shell Stand
Early Bird Registration Application Due Date : Dec.12(Fri), 2014
* Additional Facilities
Classification
Unit Price
How to Submit
Single Phase 220V
Electricity
Three Phase 220V
Daytime : USD $50 /KW
24H :USD $70/KW
Three Phase 380V
Telephone(International Option)
USD $200/EA
Water & Drainage
USD $150/EA
Compressed Air
USD $150/EA
LAN
USD $180/EA
Visitor Registration System
USD $250/EA
Fill-out the form
and submit by Fax
Ⅴ. Participation Expected Effects
Acquire both the opportunity to promote newly-launched products to increasing demands and B2B distributing route !
Experience the privilege to meet target buyers and consumers at one spot
Understand consumer’s demand through face to face communication on-site
 Grab the opportunity to seek new partnerships & global buyers and conduct business
meetings with joint stock companies
 Research and find your competitors within the industry and target consumer’s reaction
to your brand
Promote your own corporate business and acquire more costumers through purchasing
consultation!
Promote affiliated stores to new business offers and enhance brand image
Ⅴ. Participation Expected Effects
Exhibitor
 Brand and company promotion via business meetings
 Generate new business with new buyers
 Maximize the promotion & marketing effect of newly-launched products
 Up-lifting the brand image within the industry by participating the exhibition
 Acquire database of booth visiting clients and generate more communication
Sponsor
 Promote affiliated stores to new business offers and enhance brand image
 Generate brand image as an industry leader
 Improve brand & product image via various promotion
 Play a key role as a forgoer by improving sponsoring company brand image
 Imprint your brand image to visitors and related industrial personnel
 Host official concurrent events and conduct brand marketing
Visitor
 Provide various information based on dessert related industry to visitors
 Space provided for visitors to experience various programs and products
 Attract visitors attention by hosting variety of experience events
 Opportunity to satisfy consumer demands and accumulate knowledge
 Great chance to seek job opportunities by holding job experiencing
programs and beverage tasting
 Manage amenities to provide the best environment for visitors to visit the show.
Your Sweet
Business Partners
Sweet Korea 2015!
Sweet Korea Secretariat
T +82 2 6000 6696/6693
F +82 2 2051 3326
E info@sweetkorea.kr