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2014-2015
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FREQUENCY
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RESULTS
“Their stories educate and
inform and ultimately provide
the essential connectivity.
”
From the Publisher...
Welcome to the Lee Agri-Media Advantage!
At Lee Agri-Media our focus is delivering locally applicable content to the
agricultural community. It’s been a trademark of our business for years and
producers have come to know, trust and rely on our products. Our titles are
not only first read and scoured from front to back, they’re household names.
Whether it is a row crop operation in southern Iowa, a wheat or small grains
farm in western North Dakota, or a cattle ranch in the Northern Plains,
producers rely on content that assists in driving their bottom line. Localized
content isn’t just a catch phrase for our publications; it’s what we provide
day in and day out.
Our team of editors, reporters and contributors know and understand
agriculture both nationally and especially in their respective region. Their
stories educate and inform and ultimately provide the essential connectivity
between the agribusiness community and farming and ranching operations.
Your marketing success is a top priority and countless independent studies
rank our publications as the producers’ #1 source of news and information.
That equates to the results you need and can depend on.
Agriculture, like all industries, is a challenging and yet rewarding endeavor.
We’re pleased to be an integral part of it and continuously look for ways to
improve and enhance our comprehensive list of media offerings in both print
and online.
We appreciate the opportunity to work with you as the agriculture
industry continues to change and evolve. We view our relationship with
agribusinesses and producers alike as true partnerships and your success
is the critical measurement.
Thank you for your interest in our media offerings. We look forward to
working with you.
Sincerely,
Our Vision
We strive to build upon our
reputation as the best-read
ag publications in the
Upper Midwest by providing
pertinent news and
advertising services.
Our Mission
Our role is to inform and
entertain while serving as a
conduit between our valued
advertising customers
and our loyal readers.
Customer satisfaction is
our main focus in our ongoing
quest to exceed our goals for
market, professional and
personal growth.
Brian Kroshus
Group Publisher
Lee Agri-Media
Lee Agri-Media Publications Reach the Readers You Want!
214,983 Corn Growers • 175,084 Soybean Producers
115,412 Beef Producers • 56,256 Wheat Producers
15,152 Hog Producers • 21,254 Dairy Producers
5,389 Sunflower Producers • 3,840 Canola Producers
3
Reach
Reach over 396,160 rural households in 14 states with one order!
By combining reach and readership with cost, you’ll find that
Lee Agri-Media Publications are by far the best investment when
targeting farmers and ranchers in the Upper Midwest!
www.agriview.com
• Delivered in Wisconsin, northeastern Iowa,
northern Illinois & northwestern Michigan
32,947
PO Box 8457 • Madison, WI 53708
608-250-4162 • Fax 608-250-4155
www.midwestmessenger.com
INDIVIDUAL ZONES AVAILABLE:
• North Zone: northeastern Nebraska; west central Iowa
South Zone: southeastern Nebraska
West Zone: western Nebraska; SE Colorado; SE Wyoming
Iowa Zone: SW Iowa
109,385
PO Box 239 • Tekamah, NE 68061
402-374-2226 • Fax 402-374-2739
www.farmandranchguide.com
• Delivered in ND & western MN
34,597
PO Box 1977 • Bismarck, ND 58502
701-255-4905 • Fax 701-255-2312
www.minnesotafarmguide.com
• Delivered in central & southern MN & northern IA
www.iowafarmertoday.com
• Delivered in Iowa & bordering counties of
adjacent states
26,417
PO Box 1977 • Bismarck, ND 58502
701-255-4905 • Fax 701-255-2312
72,023
1065 Sierra Court NE, Suite B
Cedar Rapids, IA 52402
800-475-6655 • Fax 319-398-2696
www.missourifarmertoday.com
• Delivered in Missouri
18,404
www.illinoisfarmertoday.com
• Delivered in Illinois & West part of Indiana
1065 Sierra Ct NE, Suite B • Cedar Rapids, IA 52402
800-475-6655 • Fax 319-398-2696
30,962
1065 Sierra Court NE, Suite B
Cedar Rapids, IA 52402
800-475-6655 • Fax 319-398-2696
www.theprairiestar.com
www.midwestmarketer.com
• Delivered in IA, MO, IL, WI, MN, NE, SD
40,201
1065 Sierra Court NE, Suite B
Cedar Rapids, IA 52402
800-475-6655 • Fax 319-398-2696
www.midwestproducer.com
• Reaches the top producers in NE & KS
26,468
PO Box 239 • Tekamah, NE 68061
402-374-2226 • Fax 402-374-2739
4
• Delivered in Montana, Idaho & northern Wyoming
20,897
PO Box 3227 • Great Falls, MT 59401
406-727-7244 • Fax 406-727-0951
www.tristateneighbor.com
• Delivered in SD & parts of IA, MN & NE
24,060
309 W 43rd St • Sioux Falls, SD 57105
605-335-7300 • Fax 605-335-8141
Readers Rank Lee Agri-Media Publications at the Top!
Top Media Sources to First Learn
about New Agricultural Products*
Rank
Top Sources Farmers and
Ranchers are Most Loyal To*
Ag Supplier/Dealer
Ag Magazines
or Newspapers
Ag Supplier/Dealer
Ag Magazines
or Newspapers
Farm Shows
Farm Shows
Direct Ag Supplier
Mail Manufacturer
Direct
Mail
Ag Supplier
Manufacturer
* Harris Interactive Study
“Farm & Ranch Guide is first class all the way. We are very
fortunate to have a magazine of such performance in our midst.”
Flagstaff Farms
New England, North Dakota
Farm & Ranch Guide Reader
50%
40%
Decision makers say the
Lee Agri-Media Publications
are the most useful overall**
30%
Total Decision Makers
Growers 250+ Acres Soy
Growers 240+ Acres Corn
50%
40%
20%
10%
10%
Lee
Agri-Media
Publications
Successful
Farming
Farm
Progress
Publications
Total Decision Makers
Growers 250+ Acres Soy
Growers 240+ Acres Corn
30%
20%
0
Decision makers in the Midwest
usually read a Lee Agri-Media
Publication first**
0
Farm
Journal
Source: Belden Associates
Lee
Agri-Media
Publications
Successful
Farming
Farm
Progress
Publications
Farm
Journal
5
Advertising Guidelines
Mechanical Dimensions Commercial
1 col.
2 col.
3 col.
4 col.
5 col.
6 col.
Full Size Ad
Agri-View*
1.556”
3.223”
4.889”
6.556”
8.223”
9.889”
9.889” x 21.5”
Farm & Ranch Guide
2.33”
4.77”
7.22”
9.67”
Illinois Farmer Today
1.875”
3.75”
5.75”
7.75”
9.75”
9.75” x 10”
Iowa Farmer Today
1.875”
3.75”
5.75”
7.75”
9.75”
9.75” x 10”
Midwest Marketer
1.875”
3.75”
5.75”
7.75”
9.75”
9.75” x 10”
Midwest Messenger
1.5”
3.14”
4.77”
6.4”
8”
Midwest Producer
2.33”
4.77”
7.22”
9.67”
9.67” x 10”
Minnesota Farm Guide 2.33”
4.77”
7.22”
9.67”
9.67” x 11.5”
Missouri Farmer Today 1.875”
3.75”
5.75”
7.75”
The Prairie Star
2.33”
4.77”
7.22”
9.67”
9.67” x 11.5”
Tri-State Neighbor
2.333”
4.875”
7.452”
10”
10” x 11.5”
9.67” x 11.5”
9.67”
9.75”
9.67” x 21”
9.75” x 10”
* Note: Ads sold in 1/2” increments.
Mechanical Dimensions Classified
1 col.
2 col.
3 col.
Agri-View*
1.357”
Farm & Ranch Guide
1.5”
2.84x2.25”
2.84x4.75”
2.84x7.5”
2.84x10”
3.14”
4.32x2.25”
4.32x4.75” 5.80x 4.75” 7.29x4.75” 8.77x4.75” 10.25x4.75”
4.32x7.5”
4.32x10”
5.80x 10” 7.29x10”
8.77x10”
10.25x10” 10.25” x 10”
4.77”
6.4”
8”
9.67”
9.67” x 11.5”
4 col.
5 col.
6 col.
7 col.
Full Size Ad
Illinois Farmer Today
1.375”
2.75”
4.125”
5.625”
7”
8.375”
9.75”
9.75” x 10”
Iowa Farmer Today
1.375”
2.75”
4.125”
5.625”
7”
8.375”
9.75”
9.75” x 10”
Midwest Marketer
1.875”
3.75”
5.75”
7.75”
9.75”
Midwest Messenger
1.5”
3.14”
4.77”
6.4”
8”
9.67”
9.67” x 21”
Midwest Producer
9.67” x 10”
9.75” x 10”
1.5”
3.14”
4.77”
6.4”
8”
9.67”
Minnesota Farm Guide 1.5”
3.14”
4.77”
6.4”
8”
9.67”
Missouri Farmer Today 1.375”
2.75”
4.125”
5.625”
7”
8.375”
The Prairie Star
1.5”
3.14”
4.77”
6.4”
8”
9.67”
9.67” x 11.5”
Tri-State Neighbor
1.5”
3.167”
4.875”
6.583”
8.292”
10”
10” x 11.5”
9.67” x 11.5”
9.75”
9.75” x 10”
* Note: Agri-Mart ads sized 2 col. & larger sold in modular sizes only. 1 col. wide can be sold in 1/4” increments.
Publication
Issue Date
Deadline Date
Agri-View
Published every Thursday
Friday of the week prior to issue by Noon (CT)
Farm & Ranch Guide
Published every other Friday
Thursday of the week prior to issue by 5 p.m. (CT)
Illinois Farmer Today
Published every Saturday
Thursday of the week prior to issue by 10 a.m. (CT)
Iowa Farmer Today
Published every Saturday
Thursday of the week prior to issue by 10 a.m. (CT)
Midwest Marketer
Published every Saturday
Friday of the week prior to issue by 10 a.m. (CT)
North Edition
Every other Saturday
5 days prior to issue
South Edition
Every other Saturday
5 days prior to issue
West Edition
Every other Friday
5 days prior to issue
Midwest Messenger
Iowa Edition
Every other Friday
5 days prior to issue
Midwest Producer
Every other Friday
10 days prior to issue
Minnesota Farm Guide
Published every other Friday
Thursday of the week prior to issue by 5 p.m. (CT)
Missouri Farmer Today
Published every Saturday
Thursday of the week prior to issue by 10 a.m. (CT)
The Prairie Star
Published every other Friday
Thursday of the week prior to issue by 4 p.m. (CT)
Tri-State Neighbor
Published every other Friday
Thursday of the week prior to issue
6
Full Page Ad Sizes
Agri-View — 9.89” x 21.5”
Farm & Ranch Guide — 9.67” x 11.5”
Illinois Farmer Today
Iowa Farmer Today — 9.75” x 10”
Midwest Marketer — 9.75” x 10”
Midwest Producer — 9.67” x 10”
Minnesota Farm Guide — 9.67” x 11.5”
Missouri Farmer Today — 9.75” x 10”
The Prairie Star — 9.67” x 11.5”
Tri-State Neighbor — 10” x 11.5”
Printing Specifications
• Publications printed web offset process
• Preferred material: Electronic, PDF format
• CMYK, all fonts embedded. FTP site
information available upon request.
• Preferred 100-line screen
• Colors available: 4 color process
• Black must be true black, not on all 4 plates
• No bleed available
• Binding method: Fold
Copy & Contract Regulations
• Publisher reserves the right to accept or
reject advertisements. Advertising copy must
be truthful and not contain misleading
statements or exaggerated claims.
• Frequency rate agreements must be fulfilled
within 12 months from the date of the first
insertion. Advertisers failing to complete a
frequency agreement will be charged at the
rate earned and difference billed for past
insertions under that agreement.
“The Prairie Star has been my best source for
advertising in the state of Montana. I have
found no better source for reaching the quality
and number of folks in the agriculture world
than The Prairie Star.”
• Lee Agri-Media will exercise every effort,
including proofreading, to prevent errors and
omissions in any advertisement. In case of
error or omission that affects the material
value of the advertisement, Lee Agri-Media,
if at fault, will be responsible only to the
extent of re-running that portion of the
ad in error, free of charge.
Additional Marketing Services
Available upon request:
• Cover wraps • Inserts
Jason Humberger
Morton Buildings, Belgrade, MT
• List Rentals • Direct Marketing
7
Advertising Guidelines
Midwest Messenger — 9.67” x 21”
Editorial Calendar
JULY 2014
Agri-View
Milking Center
PDPW Dairy’s Bottom Line
Heifer Headlines
Farm & Ranch Guide
ND State Fair
Issue
Ad
Date Deadline
AUGUST 2014
Agri-View
July 10 June 25 Energy Technologies
July 17
July 2 WI Farm Technology Days
July 24 June 9 Nutrient Management
Dairy Sire Summary
Harvest Connection I
July 11
July 2 Harvest Connection II
Illinois Farmer Today
Precision Agriculture
Cover Crops
Locally Grown Food
Small Scale Farming
July 5
July 12
July 19
July 26
Iowa Farmer Today
Precision Agriculture
Cover Crops
Locally Grown Food
Small Scale Farming
July 5
July 12
July 19
July 26
July 11
July 25
Minnesota Farm Guide
Farmfest
July 25
Missouri Farmer Today
Precision Farming
Cover Crops
Locally Grown Food
Small Scale Farming
July 5 June 26
July 12
July 2 Minnesota Farm Guide
July 19 July 10 MN State Fair
July 26 July 17 Big Iron
The Prairie Star
Montana State Fair
Wyoming State Fair
July 11
July 25
July 25
Aug. 7
Aug. 7
Aug. 14
Aug. 21
Aug. 21
Aug. 28
Farm & Ranch Guide
Big Iron
June 26 Seed/Row Crop
July 2
July 10 Illinois Farmer Today
July 17 State Fair Preview
Harvest Preparation
Living with Urban Development
June 26 New Machinery
July 2 New Corn Hybrids
July 10
July 17 Iowa Farmer Today
State Fair Preview
Harvest Preparation
June 30 Living with Urban Development
July 16 New Machinery
New Corn Hybrids
Midwest Producer
Alternative Livestock
Harvest
Tri-State Neighbor
Farmfest
Issue
Ad
Date Deadline
July 17
Midwest Producer
Irrigation
Farm Safety & Health
AGCO
Aug. 2
Aug. 9
Aug. 16
Aug. 23
Aug. 30
Aug. 2
Aug. 9
Aug. 16
Aug. 23
Aug. 30
Aug. 8
Aug. 22
Aug. 22
Aug. 8
Aug. 22
Missouri Farmer Today
July 2 State Fair Preview
July 17 Harvest Preparation
Living with Urban Development
New Machinery
July 11 New Corn Hybrids
Issue dates, deadlines & topics are subject to change
Aug. 22
Aug. 22
Aug. 2
Aug. 9
Aug. 16
Aug. 23
Aug. 30
The Prairie Star
Fall Seed
Sheep
Career Paths
Aug. 8
Aug. 8
Aug. 22
Tri-State Neighbor
Dakotafest
SD State Fair
Clay County Fair
Big Iron
Aug. 8
Aug. 22
Aug. 22
Aug. 22
July 23
July 23
July 30
Aug. 13
Aug. 13
Aug. 20
SEPTEMBER 2014
Agri-View
PDPW Dairy’s Bottom Line
WI Beef
World Dairy Expo
Farm & Ranch Guide
Career Paths
John Deere
Aug. 14 Challenger/Lexion/CAT
Aug. 14
Illinois Farmer Today
Farmer to Consumer
July 24 Communication
July 31 Farm Safety
Aug. 7 Farm Bill Implementation
Aug. 14 New Soybean Varieties
Aug. 21
Iowa Farmer Today
Farmer to Consumer
July 24 Communication
July 31 Farm Safety
Aug. 7 Farm Bill Implementation
Aug. 14 New Soybean Varieties
Aug. 21
Midwest Producer
Harvest
July 30
Husker Harvest Days
Aug. 13
Aug. 13 Alternative Crops
John Deere
July 31 Minnesota Farm Guide
Aug. 14 Career Paths
John Deere
Challenger/Lexion/CAT
July 24
July 31 Missouri Farmer Today
Aug. 7 Wheat Variety Trials
Aug. 14 Farm Safety
Aug. 21 Farm Bill Implementation
New Soybean Varieties
July. 31
The Prairie Star
July 31
Aug. 14 John Deere
Kubota
N.I.L.E. Stock Show
July 25
Aug. 8 Tri-State Neighbor
Aug. 8 Deere & Co.
Aug. 8 Crop Management
Challenger/Lexion/CAT
DESIGN
Sept. 11 Aug. 27
Sept. 18 Sept. 3
Sept. 25 Sept. 10
Sept. 5 Aug. 27
Sept. 5 Aug. 27
Sept. 19 Sept. 11
Sept. 6 Aug. 26
Sept. 13 Sept. 4
Sept. 20 Sept. 11
Sept. 27 Sept. 18
Sept. 6 Aug. 26
Sept. 13 Sept. 4
Sept. 20 Sept. 11
Sept. 27 Sept. 18
Sept. 5 Aug. 25
Sept. 5 Aug. 25
Sept. 19 Sept. 10
Sept. 19 Sept. 10
Sept. 5 Aug. 27
Sept. 5 Aug. 27
Sept. 19 Sept. 11
Sept. 6 Aug. 26
Sept. 13 Sept. 4
Sept. 20 Sept. 11
Sept. 27 Sept. 18
Sept. 5 Aug. 28
Sept. 19 Sept. 11
Sept. 19 Sept. 11
Sept. 5
Sept. 5
Sept. 19
Aug. 22
Aug. 22
Sept. 5
LAYOUT
Win!
a “NEW”
John Deere
LA130
Riding Mower
48” cut, 21 hp
$2,000+ VALUE
Name:
Address:
City, State, Zip:
Phone:
To register, bring this note to any of our stores by 7/31/07 or to the MN Farm Guide tent @ Farm Fest
SPRING VALLEY, MN • (800) 658-2578
PLAINVIEW, MN • (800) 450-3116
ST. CHARLES, MN • (800) 450-4030
WANAMINGO, MN • (800) 569-1377
LEROY, MN • (800) 449-2578
8
Issue
Ad
Date Deadline
See Our Used Equipment Ad on:
Page 9
OCTOBER 2014
Issue
Ad
Date Deadline
NOVEMBER 2014
Agri-View
Expo Daily Edition Daily Sept. 28-Oct. 4 Sept. 17
Calf Care
Oct. 16
Oct. 1
Dairy Herd Health
Oct. 30 Oct. 15
Agri-View
PDPW Dairy’s Bottom Line
Farm Construction
Money Matter$
Nov. 6
Nov. 13
Nov. 20
Oct. 22
Oct. 29
Nov. 5
Farm & Ranch Guide
AGCO
Oct. 31
Farm & Ranch Guide
NDAA Northern Ag Expo
Nov. 14
Nov. 6
Illinois Farmer Today
Pork Month
Ag Education
Harvest Survey
Animal Disease Surveillance
Oct. 4 Sept. 25
Oct. 11
Oct. 2
Oct. 18
Oct. 9
Oct. 25 Oct. 16
Illinois Farmer Today
Transportation Infrastructure
Nov. 1
Farm Security
Nov. 8
Meat Exports
Nov. 15
FIRST Corn Yield Test Results Nov. 22
FIRST Soybean Yield Test Results Nov. 29
Oct. 23
Oct. 30
Nov. 6
Nov. 13
Nov. 20
Iowa Farmer Today
Pork Month
Ag Education
Harvest Survey
Animal Disease Surveillance
Oct. 4 Sept. 25
Oct. 11
Oct. 2
Oct. 18
Oct. 9
Oct. 25 Oct. 16
Midwest Producer
Swine
Financial
Livestock
Wichita Farm & Ranch Show
Gateway Farm & Ranch Expo
McCook Farm & Ranch Expo
Iowa Farmer Today
Transportation Infrastructure
Nov. 1
Farm Security
Nov. 8
Meat Exports
Nov. 15
FIRST Corn Yield Test Results Nov. 22
FIRST Soybean Yield Test Results Nov. 29
Oct. 3 Sept. 24
Oct. 17
Oct. 8
Oct. 31 Oct. 22
Oct. 31 Oct. 22
Oct. 31 Oct. 22
Oct. 31 Oct. 22
Oct. 23
Oct. 3 Sept. 25
Oct. 31 Oct. 23
Missouri Farmer Today
Pork Month
Ag Education
Harvest Survey
Animal Disease Surveillance
Oct. 4 Sept. 25
Oct. 11
Oct. 2
Oct. 18
Oct. 9
Oct. 25 Oct. 16
The Prairie Star
National Co-op Month
AGCO
Oct. 3 Sept. 25
Oct. 31 Oct. 23
Tri-State Neighbor
Dairy
Pork Month
Education
New Machinery
Oct. 3 Sept. 19
Oct. 3 Sept. 19
Oct. 17
Oct. 3
Oct. 31 Oct. 17
DECEMBER 2014
Issue
Ad
Date Deadline
Agri-View
Seed Trail Results
Milking Center
Dairy Sire Summary
Dec. 4*
Dec. 11
Dec. 11
Nov. 19
Nov. 25
Dec. 3
Farm & Ranch Guide
ND Certified Seed Guide
Livestock Guide
No-Till
Dec. 12
Dec. 26
Dec. 26
**
**
Dec. 18
Illinois Farmer Today
ICIA Corn Yield Test Results
ICIA Soybean Yield Test Results
Land Values Survey
Year in Review
Dec. 6
Dec. 13
Dec. 20
Dec. 27
Nov. 25
Dec. 4
Dec. 11
Dec. 16
Oct. 23
Oct. 30
Nov. 6
Nov. 13
Nov. 20
Iowa Farmer Today
ICIA Corn Yield Test Results
ICIA Soybean Yield Test Results
Land Values Survey
Year in Review
Dec. 6
Dec. 13
Dec. 20
Dec. 27
Nov. 25
Dec. 4
Dec. 11
Dec. 16
Midwest Producer
Seed
Nov. 14
Education
Nov. 28
Nebraska Power Farming Show Nov. 28
Nov. 5
Nov. 19
Nov. 19
Midwest Producer
Big Boy Toys
Outlook 2015
Topeka Farm Show
Livestock Guide
Dec. 12
Dec. 26
Dec. 26
Dec. 26
Dec. 3
Dec. 17
Dec. 17
**
Minnesota Farm Guide
F.I.R.S.T. Soybean & Corn Reports ***
**
Minnesota Farm Guide
No-Till
MN Certified Seed Guide
Dec. 26
Dec. 26
Dec. 18
**
Missouri Farmer Today
Corn Yield Test Results
Soybean Yield Test Results
Land Prices
Legislative Preview
Dec. 6
Dec. 13
Dec. 20
Dec. 27
Nov. 25
Dec. 4
Dec. 11
Dec. 16
The Prairie Star
Holiday Edition #2
PRCA Rodeo
Livestock Guide
Dec. 12
Dec. 26
Dec. 26
Dec. 4
Dec. 18
**
Tri-State Neighbor
Seed Guide
Livestock Guide
Dakota Farm Show
SD Pork Congress
Dec. 12
Dec. 26
Dec. 26
Dec. 26
Nov. 26
Nov. 19
Dec. 12
Dec. 12
Missouri Farmer Today
Transportation Infrastructure
Nov. 1
Farm Security
Nov. 8
Meat Exports
Nov. 15
FIRST Corn Yield Test Results Nov. 22
FIRST Soybean Yield Test Results Nov. 29
The Prairie Star
Holiday Edition #1
Nov. 14
Tri-State Neighbor
SD Cattlemen’s Convention
Ag Outlook
Nov. 14
Nov. 28
Oct. 23
Oct. 30
Nov. 6
Nov. 13
Nov. 20
Nov. 6
Oct. 31`
Nov. 14
Editorial Calendar
Minnesota Farm Guide
Pork Month
AGCO
Issue
Ad
Date Deadline
* Dependent upon complete results from UW Seed Trials
** These publications have special deadlines, Talk with
your sales representative
*** Dependent upon harvest
TRADE SHOWS
NICHE PUBLICATIONS
range of media offerings
“Our wide
enhances your ability
to target specific demographics
that drive your bottom line.
”
9
Editorial Calendar
JANUARY 2015
Issue
Ad
Date Deadline
Agri-View
For 2015 editorial calendar please contact
bmurphy@madison.com.
Jan. 9
Jan. 23
Jan. 23
Jan. 1
Jan. 15
Jan. 15
Illinois Farmer Today
Health Risks of Farming
Weed Management
SCN Yield Tests
Iowa Pork Congress
Iowa Power Farming Show
Jan. 3
Jan. 10
Jan. 17
Jan. 24
Jan. 31
Dec. 24
Jan. 2
Jan. 9
Jan. 16
Jan. 23
Midwest Producer
Irrigation
Trade
Jan. 3
Jan. 10
Jan. 17
Jan. 24
Jan. 31
Jan. 10
Jan. 24
Dec. 24
Jan. 2
Jan. 9
Jan. 16
Jan. 23
Dec. 30
Jan. 15
Minnesota Farm Guide
Farm Financial
Row Crop
Jan. 23
Jan. 23
Jan. 15
Jan. 15
Missouri Farmer Today
Health Risks of Farming
Weed Management
SCN Yield Tests
GMO Issues
Rural Health Issues
Jan. 3
Jan. 10
Jan. 17
Jan. 24
Jan. 31
Dec. 26
Jan. 2
Jan. 9
Jan. 16
Jan. 23
The Prairie Star
MAGIE
Montana Winter Fair
MAA Convention
Farm Financial
MATE
Tri-State Neighbor
Sioux Empire Farm Show
Watertown Farm Show
Jan. 9
Jan. 9
Jan. 9
Jan. 23
Jan. 23
Jan. 9
Jan. 23
Issue
Ad
Date Deadline
Agri-View
For 2015 editorial calendar please contact
bmurphy@madison.com.
Farm & Ranch Guide
KMOT-TV Ag Expo
KFYR Agri-International
Farm Financial
Iowa Farmer Today
Health Risks of Farming
Weed Management
SCN Yield Tests
Iowa Pork Congress
Iowa Power Farming Show
FEBRUARY 2015
Jan. 1
Jan. 1
Jan. 1
Jan. 15
Jan. 15
Dec. 26
Jan. 9
Farm & Ranch Guide
International Crop Expo
Planting / Tillage
ND Winter Show
Spraying & Chemical
Illinois Farmer Today
Estate Planning
Risk Management
New Crop Production
Technology
Rural Economic Outlook
Feb. 6
Feb. 6
Feb. 20
Feb. 20
MARCH 2015
Issue
Ad
Date Deadline
Agri-View
For 2015 editorial calendar please contact
bmurphy@madison.com.
Jan. 29
Jan. 29
Feb. 12
Feb. 12
Feb. 7
Feb. 14
Jan. 29
Feb. 5
Feb. 21
Feb. 28
Feb. 12
Feb. 19
Farm & Ranch Guide
Farm Building
Int’l Sugarbeet Institute Show
Career Paths
Mar. 6
Mar. 6
Mar. 20
Feb. 26
Feb. 26
Mar. 12
Illinois Farmer Today
Planting Preparation
Soil Health
Ag Day
Land Value Issues
Mar. 7
Mar. 14
Mar. 21
Mar. 28
Feb. 26
Mar. 5
Mar. 12
Mar. 19
Iowa Farmer Today
Planting Preparation
Soil Health
Ag Day
Land Value Issues
Mar. 7
Mar. 14
Mar. 21
Mar. 28
Feb. 26
Mar. 5
Mar. 12
Mar. 19
Mar. 7
Mar. 21
Feb. 26
Mar. 12
Mar. 6
Feb. 26
Iowa Farmer Today
Estate Planning
Iowa Beef Expo
Risk Management
New Crop Production
Technology
Rural Economic Outlook
Feb. 21 Feb. 12
Feb. 28 Feb. 219
Midwest Producer
Spraying
Construction
Midwest Producer
Planting
Western Farm Show
Crop Protection
Triumph of Ag Expo
Feb. 7
Feb. 7
Feb. 21
Feb. 21
Jan. 29
Jan. 29
Feb. 12
Feb. 12
Minnesota Farm Guide
Farm Building
North American Farm &
Power Show
Career Paths
Mar. 6 Feb. 26
Mar. 20 Mar. 12
Minnesota Farm Guide
Central Minnesota Farm Show Feb. 6
Planting / Tillage
Feb. 6
Spraying & Chemical
Feb. 20
Willmar Winter Ag
Feb. 20
Jan. 29
Jan. 29
Feb. 12
Feb. 12
Missouri Farmer Today
Planting Preparation
Soil Health
Ag Day
Land Value Issues
Mar. 7
Mar. 14
Mar. 21
Mar. 28
Feb. 27
Mar. 6
Mar. 13
Mar. 20
The Prairie Star
Sugarbeet
Farm Building
ATV
Career Paths
Mar. 6
Mar. 6
Mar. 20
Mar. 20
Feb. 25
Feb. 25
Mar. 11
Mar. 11
Tri-State Neighbor
Spring Farm Building
Dairy Expo
Hay/Forage
Mar. 6
Mar. 6
Mar. 21
Feb. 20
Feb. 20
Mar. 6
Missouri Farmer Today
Estate Planning
Risk Management
New Crop Production
Technology
Rural Economic Outlook
Feb. 7
Feb. 7
Feb. 14
Jan. 29
Jan. 29
Feb. 5
Feb. 7
Feb. 14
Jan. 29
Feb. 5
Feb. 21
Feb. 28
Feb. 12
Feb. 19
The Prairie Star
Seed/Planting/Tillage
Irrigation
Spraying & Chemical
Feb. 6
Feb. 20
Feb. 20
Jan. 29
Feb. 12
Feb. 12
Tri-State Neighbor
Tillage/Planting
Chemical/Pesticide Guide
Home Improvement
Feb. 6
Feb. 20
Feb. 20
Jan. 23
Feb. 6
Feb. 6
“I am a corn and soybean farmer in southern Minnesota. It is a rainy day so that allows me to give some long overdue credit
to the people that publish an outstanding farm newspaper - Minnesota Farm Guide. Your publication is the most read and
comprehensive farm publication that I receive. It has the right mix of advertising, production enhancing articles and just
general needed to know and/or interesting articles that pertain to living and working on a farm. Some of the fancy farm
publications that I receive are what I call for hobby farmers or “urbanites.” I am also retired military and like our fighter
squadron inspections were graded, Minnesota Farm Guide receives the grade of “Best Seen To Date.” Keep up the good work.
10
Ray Rauenhorst
Easton, Minnesota
Minnesota Farm Guide Reader
Editorial Calendar
APRIL 2015
Issue
Ad
Date Deadline
Agri-View
For 2015 editorial calendar please contact
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Farm & Ranch Guide
Hay & Forage
April 3
Mar. 26
Illinois Farmer Today
Planting Intentions
Timing of Inputs
Drone Use in Agriculture
International Ag Programs
April 4 Mar. 26
April 11 April 2
April 18 April 9
April 25 April 16
Iowa Farmer Today
Planting Intentions
Timing of Inputs
Drone Use in Agriculture
International Ag Programs
April 4 Mar. 26
April 11 April 2
April 18 April 9
April 25 April 16
Midwest Producer
Bio-Energy
Great Bend Expo
Hay & Forage
New Holland
Minnesota Farm Guide
Hay & Forage
Missouri Farmer Today
Planting Intentions
Timing of Inputs
Drone Use in Agriculture
International Ag Programs
The Prairie Star
Hay & Forage
Tri-State Neighbor
Lawn & Garden
Spray Equipment
April 4
April 4
April 18
April 18
April 3
Mar. 26
Mar. 26
April 9
April 9
Mar. 26
April 4 Mar. 26
April 11 April 2
April 18 April 9
April 25 April 16
April 3
April 3
April 3
Mar. 26
Mar. 20
Mar. 20
MAY 2015
Issue
Ad
Date Deadline
JUNE 2015
Issue
Ad
Date Deadline
Agri-View
For 2015 editorial calendar please contact
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Agri-View
For 2015 editorial calendar please contact
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Farm & Ranch Guide
New Holland
Beef Month
Dairy Month
May 1 April 23
May 1 April 23
May 29 May 20
Farm & Ranch Guide
Case IH
Harvest/Small Grains
Farm Building/Grain Handling
Country Woman of the Year
Illinois Farmer Today
Beef Month
Planting Survey
Watersheds
Hay Production
World Pork Expo Agritourism
May 2 April 23
May 9 April 30
May 16
May 7
May 23 May 14
May 30 May 19
Iowa Farmer Today
Beef Month
Planting Survey
Watersheds
Hay Production
World Pork Expo Agritourism
May 2 April 23
May 9 April 30
May 16
May 7
May 23 May 14
May 30 May 19
Midwest Producer
Beef
Wheat
Dairy
Case IH
May 2 April 23
May 16
May 7
May 30 May 19
May 30 May 19
Minnesota Farm Guide
New Holland
Beef Month
Dairy Month
May 1 April 23
May 1 April 23
May 29 May 21
Missouri Farmer Today
Beef Month
Planting Survey
Watersheds
Hay Production
World Pork Expo Agritourism
May 2 April 23
May 9 April 30
May 16
May 7
May 23 May 14
May 30 May 19
Tri-State Neighbor
Beef Month
World Pork Expo
Dairy Month
Case IH- New Holland
Illinois Farmer Today
Dairy Month
June 6 May 28
Biofuels Industry
June 13 June 4
New Uses for Ag Commodities June 20 June 11
Technology
June 27 June 18
Iowa Farmer Today
Dairy Month
June 6 May 28
Biofuels Industry
June 13 June 4
New Uses for Ag Commodities June 20 June 11
Technology
June 27 June 18
Midwest Producer
Youth
Grain Handling
3i Show
June 13 June 4
June 27 June 18
June 27 June18
Minnesota Farm Guide
Case IH
June 12 June 4
Farm Building/Grain Handling June 26 June 18
Missouri Farmer Today
Dairy Month
June 6 May 28
Biofuels Industry
June 13 June 4
New Uses for Ag Commodities June 20 June 11
Technology
June 27 June 18
The Prairie Star
Case IH
June 12
Tri-State Neighbor
Oahe Farm & Ranch
Fall Farm Building
June 12 May 29
June 26 June 12
June 4
May 1 April 23
May 1 April 17
May 29 May 15
May 29 May 15
May 29 May 15
“The Midwest Messenger is the ‘go to’ paper for people in the cattle business.
We advertise our annual bull sales with them with good results.
Their staff are professional yet personable.”
Randy Lemke
Lemke Cattle
Lawrence, Nebraska
11
Editorial Calendar
The Prairie Star
Beef Month
June 12 June 4
June 26 June 18
June 26 June 18
June 26 June 18
Editorial Calendar
JULY 2015
Issue
Ad
Date Deadline
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Farm & Ranch Guide
ND State Fair
July 10
AUGUST 2015
Issue
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Date Deadline
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July 1
Illinois Farmer Today
For 2015 editorial calendar
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Iowa Farmer Today
For 2015 editorial calendar
www.iowafarmertoday.com/site/advertise.
Farm & Ranch Guide
Big Iron
Seed/Row Crop
Aug. 21
Aug. 21
July 11
July 25
July 1
July 16
Aug. 13
Aug. 13
Illinois Farmer Today
For 2015 editorial calendar
www.illinoisfarmertoday.com/site/advertise.
Minnesota Farm Guide
Farmfest
July 24
July 16
Midwest Producer
Irrigation
Farm Safety & Health
AGCO
Aug. 8
Aug. 22
Aug. 22
Issue
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Date Deadline
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Iowa Farmer Today
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Midwest Producer
Alternative Livestock
Harvest
SEPTEMBER 2015
Farm & Ranch Guide
Career Paths
John Deere
Caterpillar/Lexoin/CAT
Sept. 4 Aug. 26
Sept. 4 Aug. 26
Sept. 18 Sept. 10
Illinois Farmer Today
For 2015 editorial calendar
www.illinoisfarmertoday.com/site/advertise.
Iowa Farmer Today
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www.iowafarmertoday.com/site/advertise.
July 30
Aug. 13
Aug. 13
Midwest Producer
For 2015 editorial calendar please contact
Joe.Zink@midwestmessenger.com.
Minnesota Farm Guide
Career Paths
John Deere
Challenger/Lexoin/CAT
Missouri Farmer Today
For 2015 editorial calendar
www.missourifarmertoday.com/site/advertise.
Minnesota Farm Guide
MN State Fair
Big Iron
The Prairie Star
Montana State Fair
Wyoming State Fair
July 10
July 24
July 1
July 16
Missouri Farmer Today
For 2015 editorial calendar
www.missourifarmertoday.com/site/advertise.
Missouri Farmer Today
For 2015 editorial calendar
www.missourifarmertoday.com/site/advertise.
Tri-State Neighbor
Farmfest
July 24
July 10
The Prairie Star
Fall Seed
Sheep
Career Paths
Aug. 7
Aug. 7
Aug. 21
July 30
July 30
Aug. 13
The Prairie Star
John Deere
Kubota
N.I.L.E. Stock Show
Sept. 4 Aug. 27
Sept. 18 Sept. 10
Sept. 18 Sept. 10
Tri-State Neighbor
Dakotafest
SD State Fair
Clay County Fair
Big Iron
Aug. 7
Aug. 21
Aug. 21
Aug. 21
July 24
Aug. 7
Aug. 7
Aug. 7
Tri-State Neighbor
Deere & Co.
Crop Management
Caterpillar
Sept. 4
Sept. 4
Sept. 18
12
Aug. 7
Aug. 21
July 30
Aug. 13
Sept. 4 Aug. 27
Sept. 4 Aug. 27
Sept. 18 Sept. 10
Aug. 21
Aug. 21
Sept. 4
Editorial Calendar
OCTOBER 2015
Issue
Ad
Date Deadline
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Farm & Ranch Guide
AGCO
Oct. 30
NOVEMBER 2015
Issue
Ad
Date Deadline
Agri-View
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Oct. 22
Farm & Ranch Guide
NDAA Northern Ag Expo
Nov. 13
Nov. 5
Illinois Farmer Today
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www.illinoisfarmertoday.com/site/advertise.
Iowa Farmer Today
For 2015 editorial calendar
www.iowafarmertoday.com/site/advertise.
Iowa Farmer Today
For 2015 editorial calendar
www.iowafarmertoday.com/site/advertise.
Midwest Producer
For 2015 editorial calendar please contact
Joe.Zink@midwestmessenger.com.
Midwest Producer
For 2015 editorial calendar please contact
Joe.Zink@midwestmessenger.com.
Minnesota Farm Guide
Pork Month
AGCO
Minnesota Farm Guide
F.I.R.S.T. Soybean & Corn Reports ***
Missouri Farmer Today
For 2015 editorial calendar
www.missourifarmertoday.com/site/advertise.
The Prairie Star
National Co-op Month
AGCO
Tri-State Neighbor
Pork Month
Dairy
Education
New Machinery
Oct. 2 Sept. 24
Oct. 30 Oct. 22
Issue
Ad
Date Deadline
Agri-View
For 2015 editorial calendar please contact
bmurphy@madison.com.
Illinois Farmer Today
For 2015 editorial calendar
www.illinoisfarmertoday.com/site/advertise.
Oct. 2 Sept. 24
Oct. 30 Oct. 22
DECEMBER 2015
Farm & Ranch Guide
ND Certified Seed Guide
Livestock Guide
No-Till
Dec. 11
Dec. 25
Dec. 25
**
**
Dec. 16
Illinois Farmer Today
For 2015 editorial calendar
www.illinoisfarmertoday.com/site/advertise.
Iowa Farmer Today
For 2015 editorial calendar
www.iowafarmertoday.com/site/advertise.
Midwest Producer
For 2015 editorial calendar please contact
Joe.Zink@midwestmessenger.com.
**
Missouri Farmer Today
For 2015 editorial calendar
www.missourifarmertoday.com/site/advertise.
The Prairie Star
Holiday Edition #1
Nov. 13
Nov. 5
Tri-State Neighbor
SD Cattlemen’s Convention
Ag Outlook
Nov. 13
Nov. 27
Oct. 30
Nov. 13
Oct. 2 Sept. 18
Oct. 2 Sept. 18
Oct. 16
Oct. 2
Oct. 30 Oct. 16
Minnesota Farm Guide
No-Till
MN Certified Seed Guide
Dec. 25
Dec. 25
Dec. 16
**
Missouri Farmer Today
For 2015 editorial calendar
www.missourifarmertoday.com/site/advertise.
The Prairie Star
Holiday Edition #2
PRCA Rodeo
Livestock Guide
Dec. 11
Dec. 25
Dec. 25
Dec. 3
Dec. 15
**
Tri-State Neighbor
Seed Guide
Livestock Guide
Dakota Farm Show
SD Pork Congress
Dec. 11
Dec. 24
Dec. 24
Dec. 24
Nov. 25
Nov. 18
Dec. 11
Dec. 11
Editorial Calendar
“Enjoy your newspaper. I have done business with several companies
because of ads I read in it! Just bought a new Versatile tractor
from Judson Implement in Lake Crystal after seeing his ad! Thanks!”
Steve Madden
Armstrong, Iowa
Iowa Farmer Today Reader
13
Online Offerings
Leaderboard - 728x90
Leaders appear both top and bottom of page, preference will be given to
local ads in the upper position
Pencil - 960x30
PAW
BG
PAW
BG
Ear - 220x90
Smaller ad in upper right hand corner of the page, loads early and easy to
see. Larger than a tile, smaller than a standard banner.
Weather Sponsor - 88x31
Small but meaningful static position next to weather in the top navigation.
Good for branding, not for promos. Sites with 50K + pageviews can have
multiples rotating.
Square - 300x250
This popular ad format appears in the right rail, ads will appear in either or
both of two positions above and below the fold. This position can accommodate expanding ads that open to the left only.
Pencil - 960x30
Ad expands to 960x240. Premium placement, runs by date, not impressions.
Excellent for events, announcements
Float Bar - 970x60
PAW BG - 1600x800
Pencil ad combined with wing ads on either side of the home page for a
major impact, runs by date, not impressions. Cannot be sold if the Pencil ad
alone is already booked.
Interstitial 640x480
Float Bar - 970x60
The ﬂoat bar appears anchored to the bottom of the browser window, ﬂoating
over the site content.
Interstitial - 640x480
Page takeover, viewer will encounter it on their ﬁrst click after the landing
page they entered the site on. The ad must be interacted with or closed by
the viewer before they can access the content. Maximum impact ad!
(Asset Pages Only)
New! Mobile Site
New! Email Sponsorship
Mobile Banner - 320x50
Small banner that ﬁlls most mobile screens at
standard resolution. Should link to a mobilefriendly site or use click-to-call action. High
click through rates on a fast growing platform.
Email Sponsor - 300x250 (Email)
320x50 Mobile Banner
14
Available in Weekly newsletters, these exclusive
ads appear in the right rail of the email. Static
ads only.
Check on the markets
Research products/services
Purchase new products/services
Learn about advancements
in technology
Age 20-29
Age 30-49
Age 50-more
Learn/join/participate in
associations or organizations
Join discussions with other
farmers or ranchers
0
20%
40%
60%
80%
100%
Percentage of time spent with activities online by
total revenue in the next 3 or 4 years
Research products or services
Read about news and issues
related to farming or ranching
Check the weather
Purchase new products/services
Communicate with suppliers
Lee Agri-Media Plows
into the Future of Online!
$750K or More
100K-749K
Less than $100K
Learn/join/participate in
associations or organizations
Join discussions with other
farmers or ranchers
0
10% 20% 30% 40% 50% 60% 70% 80%
Source: Harris Interactive Study
Online Opportunities
Percentage of young farmers and ranchers among the most
likely to be participating in many of these online activities
FREQUENCY
READERSHIP
www.leeagrimedia.com
P.O. Box 918 • Bismarck, ND 58502-0918
800-530-5714 • 701-255-2127 • (Fax) 701-250-9772
www.leeagrimedia.com
P.O. Box 918 • Bismarck, ND 58502-0918
800-530-5714 • 701-255-2127 • (Fax) 701-250-9772
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