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How to Disrupt an Ancient Ecosystem?
Tom Sundell
Vice President, NAPA Group
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www.napa.fi
NAPA – SOFTWARE SOLUTIONS FOR SHIP DESIGN AND OPERATION
95%
25 YEARS
700
USER
ORGANIZATIONS
3,000
INSTALLATIONS
ONBOARD
OF WORLD’S
FLEET
DESIGNED
BY NAPA
CUSTOMERS
Setting standards
for
3D MODELING,
MONITORING &
PERFORMANCE
ANALYSES
Used by all major
GLOBAL REACH
SHIPYARDS,
DESIGNERS,
OWNERS,
OPERATORS,
CLASSIFICATION
SOCIETIES
FINLAND, CHINA,
JAPAN, KOREA,
SINGAPORE, USA,
INDIA, ROMANIA,
ITALY, GREECE, BRAZIL
200 employees
AGENT NETWORK
Owned by
ClassNK
Partnering with
ClassNK, DSME,
SDARI, ABB, Siemens
MISSION
TO INCREASE
MARINE
SAFETY AND
ECO-EFFICIENCY
FIMECC REBUS “Towards Rational Business Practices”
Sub Project P2 “Logistics Networks”
“Analysis of Current Industry Structure
and a Vision for a Renewed Ecosyste”
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Exhibit A: Charter-Party Contract
Charter-Party Contract from 1727
Origin: charta partita
A contract between the:
• Owner of the ship
• Charterer for the use of
the ship
Most central contract type
in the industry still today
Shipping in the 1700’s
5
Shipping in the 2000’s
10 000 000 000 tons of goods / year
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The current state of
Marine and Shipping
Ecosystem is very complex,
fragmented, has parties
with conflicting interest
and hides inefficiencies
Source: Positioning report
Analysis of the current marine industry structure and
a vision for a renewed marine industry ecosystem
Åbo Akademi University 2015 – REBUS Program
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Players in the Ecosystem
Service suppliers
Ship operators
Ship owners
Classification society
Shipyards
Insurance providers
Customs
Communication providers
Fuel suppliers
Border control
Traffic control
Charterer
Stevedores
Data analysts
Cargo owners
Ship designer
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Equipment manufacturers
Ports & agents
Flag state authorities
Weather services
Brokers
Environmental authorities
Railway and truck operators
Universities
Conflict of Interests =>
Sub optimization
Ship owners
Shipyards
Classification society
Fuel suppliers
Service suppliers
Ship operators
Insurance providers
Customs
Communication providers
Border control
Traffic control
Charterer
Stevedores
Data analysts
Equipment manufacturers
Ship designer
9
Flag state authorities
Weather services
Industry / Cargo owners
Ports & agents
Brokers
Environmental authorities
Railway and truck operators
Universities
A Vision of a Renewed Ecosystem
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The current vision for a
renewed ecosystem solves
inefficiencies. So far 14
solutions to the most sever
inefficiencies in the value
chain have been identified.
Source: Positioning report
Analysis of the current marine industry structure and
a vision for a renewed marine industry ecosystem
Åbo Akademi University 2015 – REBUS Program
11
Data and Technology Exists!
Intelligence out:
Weather
Available cargo capacity
Loading and offloading time
Terminal availability
Cargo & resource
availability at port
Virtual arrival & departure
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Queue transparency
Pin-point inefficiencies
of the value chain
Port turnaround time
Idle time / Utilization rate
Time charter equivalent
Benefits of a
Efficient Shipping Value Chain
Ship owner:
Higher utilization rate
(more tonmiles)
Lower risk
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Cargo owner:
Lower freight costs
Better predictability
& reliability
Lower risk of
cargo damage
Port / Port operators:
Better competitiveness
Better predictability
Higher turnover
Transparency
Municipalities:
Increased
competitiveness
Less congestion
Lower local emissions
Higher employment
Summary
How to disrupt worlds biggest business?
•
•
•
•
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Monumental possibilities for increased efficiency exists
Conflict of interest and sub optimization increases inertia in
the ecosystem
By serving one player in the industry, you easily work against
an other
Open and transparent information may be the game
changer (bringing shipping closer to a Perfect Market)!
REBUS Partners
Algol Technics Oy
JTK-Power Oy
Kemppi Oy
Kuusakoski Oy
Mervento Oy
Nordkalk Oy Ab
Rauma Marine
Construction
Scanfil EMS Oy
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Reference: www.abo.fi/fakultet/media/9465/positioningreporteng.pdf
Thank you.
Tom.Sundell@napa.fi
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www.napa.fi