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Media Data
2014
Print
Digital
Starting 2014:
new look &
new magazine
concept
Events
Services
www.kfz-betrieb.de
From communication goal to advertising format

Quantification of
advertisement visibility
 
Face-to-face marketing,
presentation, discussion


 



  

   
Selective target group message
Documentation of
2 corporate know-how
  
 

 
 
Events
Direct contact with potential
business partners (leads),
efficiency, transparency
      
Services
Reach, brand creation,
image, awareness
Digital
Pr
in
t
Bi ad
nd ve
Lo -ins rtis
em
os
en
Po e in
ts
st se
Sp car rts
ec ds
Jo ial
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Lis mar vert
tin ke isi
Ad gs t ng
fo
ve co
rm
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Co slet ds
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Le ny p dve
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t a e g
To epa mp
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Im c sp rs/w gns
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On ge g so bca ith
lin al rin st
Liv e s lery g s
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w ci o
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ca s or
in
st
g
s
Print
Digital
Print
Services
 
  
  
Quantification of
advertisement visibility
Selective target group message
Documentation of
3 corporate know-how

 
Face-to-face marketing,
presentation, discussion
Events
Direct contact with potential
business partners (leads),
efficiency, transparency
  
 
 
  

  
Services
Reach, brand creation,
image, awareness
Digital
Events
M
ob
M ile
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In time tern
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sp adv ann
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Pr
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Digital
Print
From communication goal to advertising format
Media Data
2014
Highest number of subscriptions* of all comparable industry titles
Read weekly by decision-makers in automotive retail and service
Unique range of topics with information from all submarkets in the automotive trade
Official organ of the German Motor Trade complete with inside information
Continuing professional development for readers with our “Service Technicians” training section
Jurisprudence for automotive professions, with the monthly special section "Motor traffic law
update"
Monthly special section "Dealership and service management“
Online updates atwww.kfz-betrieb.de with daily info updates and innovative search tools
Faster, direct contact and dialog with actors in the automotive trade on
Facebook, Twitter and YouTube
Info on the move via iPad, iPhone and smartphones with apps and mobile internet website
Expertise provided by »kfz-betrieb«
is supplemented and reinforced through numerous events and services
4
* Source: highest number of subscriptions of all comparable industry titles for the automotive trade (IVW II/13 data).
Also as
e-paper
Print
»kfz-betrieb« – the No. 1 in automotive retail and service*
2014
1 Title:
kfz-betrieb
2 Characteristics: For over 100 years, readers have trusted the first-class
reporting and quality information provided by the official mouthpiece of the
German Motor Vehicle Trade Association. The credibility that »kfz-betrieb«
enjoys remains high, and the publication continues to be the most frequently
subscribed to journal in the automotive trade. »kfz-betrieb« is written for trade
executives and decision makers in the service sector and offers detailed
reports that focus on all submarkets in the industry. The weekly magazine
supplies background information, analyses, and association news as well as
provides comprehensive coverage of current events in high editorial quality.
»kfz-betrieb« increases readers‘ knowledge with its monthly further training
section for
3
4
5
6
7
8
9
10
5
service technicians. Regular special sections on dealer and service management, motor traffic law, and other topics underscore the wide range of topics
covered by »kfz-betrieb«. The trade journal is also available as an e-paper
and can be accessed online at www.kfzbetrieb.de and www.mobil.kfz-betrieb.
de (for mobile devices), Numerous events and services supplement and reinforce the brand.
Target group:
Owners, managing directors, and supervisors in
automotive trade and service
Frequency:
Weekly
Size of publication:
230 mm x 297 mm
Volume:
103rd volume in 2014
Purchase price:
1 year's subscription Germany
EUR 171.60 (incl. VAT)
Abroad
EUR 202.80 (excl. VAT)
Official mouthpiece:
Official mouthpiece of the German Motor Trade
Memberships
/participations:
Media Database of the German Technical Press
Published by:
Vogel Business Media GmbH & Co. KG
Postal address:
Office address:
Phone:
Fax:
Internet:
11 Publisher:
12 Advertising sales:
13 Editorial office:
Editor-in-chief:
Portrait
1
»kfz-betrieb«, 97064 Würzburg, Germany
Max-Planck-Str. 7/9, 97082 Würzburg, Germany
+49 (0)9 31 / 4 18 -2920
+49 (0)9 31 / 4 18-2720
www.kfz-betrieb.de
–
Anna Gredel,
Director of Sales & Order Management
Phone: +49 (0)9 31 4 18-2920
E-mail: anna.gredel@vogel.de
Wolfgang Michel
Phone: +49 (0)9 31 / 4 18-2561
E-mail: wolfgang.michel@vogel.de
Deputy editors-in-chief: Jens Rehberg
Phone: +49 (0)9 31 / 4 18-2098
E-mail: jens.rehberg@vogel.de
Konrad Wenz
Phone: +49 (0)9 31 / 4 18-2556
E-mail: konrad.wenz@vogel.de
Reader service:
Birgit Rüdel, Ursula Zeiß
Phone: +49 (0)9 31 / 4 18-2417
E-mail: info@kfz-betrieb.de
14 Quantitative analysis 2012 = 46 issues (incl. special issues)
Size of magazine:
230 mm wide, 297 mm high
Total pages:
3,442 pages = 100,00 %
Editorial section:
2.586 pages = 75,13 %
Advertising section:
856 pages = 24,87 %
of which
Classifieds:
93 pages = 10,86 %
Blind-ins:
18 pages = 2,10 %
Loose inserts:
20 pieces
15 Content analysis:
See overleaf
Print
Media Data
Media Data
2014
Portrait
Content Analysis
1
Cover page, Contents, Imprint, Reader Letters 116 pages 4.49%
Opinion
42 pages = 1.63%
News
113 pages = 4.37%
In Focus
16 pages = 0.62%
Trend Indicator
13 pages = 0.50%
Sales
39 pages = 1.51%
Trade Fairs
16 pages = 0.62%
Dealers' Association
19 pages = 0.73%
Topic of the Week
172 pages = 6.65%
In Conversation
49 pages = 1.90%
Industry Index
23 pages = 0.89%
Market & Brands
193 pages = 7.46%
Open Market
44 pages = 1.70%
Personalities & Companies
369 pages = 14.27%
Law & Taxation
43 pages = 1.66%
Corporate Management
140 pages = 5.41%
Careers
32 pages = 1.24%
Workshop Practice
94 pages = 3.63%
Vehicle Technology
66 pages = 2.55%
Bodywork & Paintwork
12 pages 0.46%
Systems Update/Products
53 pages = 2.05%
Association
154 pages = 5.96%
Service Technicians
166 pages = 6.42%
Vintage & Classic Vehicles
17 pages = 0.66%
Events
5 pages = 0.19%
Construction & Set-up
23 pages = 0.89%
Motor Traffic Law
25 pages = 0.97%
Extra
44 pages = 1.70%
Special issue
488 pages = 18.87%
Total
6
2,586 pages = 100.00 %
Print
15 Content analysis of editorial section, 2012 = 2,586 pages
Circulation and
Distribution Analysis
2014
1 Circulation control:
3 Geographical distribution analysis:
Economic area:
2 Circulation analysis: Copies per issue on average
Period: 1 July 2012 to 30 June 2013
24,433
Total
circulation:
24,240 of which abroad
125
Sold circulation:
– Subscription copies
– Single copies
– Other sales
of which abroad
17,867 of which multiple copies
0
2,382
110
119
Free copies
Archives, author's copies
and other copies:
7
Germany
Abroad
Print run:
Total circulation
Share of total circulation
%
Copies
99.5
0.5
24,115
125
100.0
24,240
3,991
193
See overleaf for overview of survey method
2
Print
Media Data
2014
Overview of survey method used for the distribution analysis (AMF Sheet 2, No.
18)
1. Study method
Distribution analysis by data evaluation – Complete survey
2. Description of the recipient group at the time of the survey:
2.1. Data characteristics:
The addresses of all recipients are stored in a data mailing list.
Using the postal information available, data can be sorted according to postal
codes or national and foreign recipients.
2.2 Total number of recipients in the file:
88,264
2.3 Total number of alternating recipients:
334
2.4 Structure of recipients by distribution channel for an average issue:
– Sold circulation
of which: Subscription copies
17,867
Single copies
0
Other sales
2,382
– Free copies
3,991
of which: Regular free copies
1,112
Alternating free copies
334
Advertising copies
2,545
Total circulation
24,240
of which Germany
24,115
of which abroad
125
8
3. Description of the study:
3.1 Total base (sampled share)
Total base (distributed circulation):
of which not covered by the study:
– Single copies
– Abroad
– Advertising copies
Summary of
Survey Method
2
24,240 = 100.0 %
2,670 = 11.0 %
0
125
2,545
The study represents
the following share of the total base
21,569 = 89.0 %
3.2 Date of evaluation: 30 June 2013
3.3 Description of the data base:
The evaluation is based on the complete file. The shares determined for distribution in the Federal Republic of Germany and abroad were projected for the
total circulation (average for the year) in accordance with AMF no. 17.
3.4 Target persons of the study: None
3.5 Definition of readers: None
3.6 Study period: 1 July 2012 to 30 June 2013
3.7 Study organization:
Vogel Business Media GmbH & Co. KG, Automotive Media
Print
Media Data
Media Data
Recipient
Structure Analysis
2014
3-E
45.11.0 - 45.19.0
45.11.0 - 45.19.0
45.11.0 - 45.19.0
45.31.0 - 45.32.0
45.31.0 - 45.32.0
45.31.0 - 45.32.0
Motor vehicle trade
Passenger car workshops
Commercial vehicle workshops
Automotive electrics
Bodywork specialist companies
Paiintwork specialists companies
Passenger car workshops with fuel stations
Wholesale and retail
with cars
with commercial vehicles
with motorcycles
with wheels and tires
with replacement parts
with accessories
46.43.3, 47.43.0
with entertainment electronics
47.30.2
Fuel stations
Industry
Manufacturers of motor vehicles, motor vehicle parts and
accessories
Workshop equipment, (motor) oils
29.1, 29.31, 29.32
19.20, 25.73
94.11.0, 72., 71.20.0
Institutions
Associations, chambers of trade, vocational schools, TÜV, etc.
Miscellaneous
Germany
Abroad
9
Total circulation
%
91.3
Share of total circulation
Copies
22,124
85.7
25.2
79.8
86.4
47.1
17.7
74.7
19.5
4.9
76.9
80.9
85.5
56.6
170
0.7
170
0.3
73
3.2
3.3
99.5
778
800
100.0
20,776
6,118
19,346
20,935
11,413
4,284
18,101
4,721
1,186
18,645
19,618
20,722
13,726
0.7
0.5
Multiple responses in copies
45.20.3
45.20.4
45.20.3
45.20.3
45.20.1
47.30.1
Recipient groups
(classified by industry sector)
Multiple responses in %
Department/Group/
Class
Print
1.1 Industrial sectors / Economic sectors
24,115
125
24,240
See overleaf for overview of survey method
2014
%
39.3
8.9
7.1
2.1
0.9
0.6
0.2
0.6
1.3
38.5
99.5
0.5
100.0
Share of total circulation
Copies
9,526
2,157
1,721
509
218
145
48
145
315
9,331
24,115
125
24,240
Owner or managing director, operations manager
Workshop manager / customer service manager
Sales manager
Germany
Abroad (not covered by survey)
Total circulation
Share of total circulation
%
Copies
80.5
19,510
8.2
1,987
10.8
2,618
99.5
24,115
0.5
125
100.0
24,240
2.2. Education/training: Occupational training:
Not covered by the survey because these factors have no bearing on the
value of this magazine.
Age
Not covered by the survey because these factors have no bearing on the
value of this magazine.
2.1.1. Activities: Area of responsibility
Not covered by the survey because these factors have no bearing on the
value of this magazine.
This survey was organized, carried out and published in accordance with the current ZAW guidelines for the analysis of advertising media.
10
3-E
2.1.2. Activities: Position in the company
1.2 Size of economic entity
1 – 9 employees
10 – 19 employees
20 – 49 employees
50 – 99 employees
100 – 199 employees
200 – 499 employees
500 – 999 employees
1,000 and more employees
Not covered by survey*
Not specified
Germany
Abroad
Total circulation
*) Non-manufacturing industry
Recipient
Structure Analysis
Print
Media Data
2014
Overview of survey method used for the readership structure analysis (AMF
Sheet 3-E)
1. Study method
Recipient structure analysis by data evaluation – complete survey
2. Description of the recipient group at the time of the survey:
2.1. Data characteristics:
The addresses of all recipients are stored in a data mailing list.
Using the postal information available, data can be sorted according to postal
codes or national and foreign recipients.
Additional data stored in the file: Industry sector, size of economic entity and
activities
2.2 Total number of recipients in the file:
88,264
2.3 Total number of alternating recipients:
334
2.4 Structure of recipients by distribution channel for an average issue:
– Sold circulation
of which:
Subscription copies
17,867
Single copies
0
Other sales
2,382
– Free copies
3,991
of which:
Regular free copies
1,112
Alternating free copies
334
Advertising copies
2,545
Distributed circulation
24,240
of which Germany
24,115
of which abroad
125
11
Summary of
Survey Method
3. Description of the study:
3.1 Total base (sampled share):
Total base (total circulation):
of which not covered by the study:
– Abroad
– Advertising copies
3-E
24,240 = 100.0 %
2,670 = 11.0 %
125
2,545
The study represents
the following share of the total base
21,570 = 89.0 %
3.2 Date of evaluation: (30 June 2013)
3.3 Description of the data base:
The following sources were used for assignment of industrial/economic sectors and size of economic entity to the recipient addresses:
– Address books and telephone books affiliated with the VDAV – Verband
Deutscher Auskunfts-und Verzeichnismedien (Association of German
Directory Media)
– Trade fair catalogs
– Written data from the recipients themselves
– Dealer directory of automotive manufacturers
3.4 Target persons of the study: None
3.5 Definition of readers: None
3.6 Study period: 1 July 2012 to 30 June 2013
3.7 Study organization:
Vogel Business Media GmbH & Co. KG, Automotive Media
Print
Media Data
Media Data
Dates and
Topics
2014
Trade Fair Dates
Events
ACD*
PMD*
ACD/C*
1/2
10.01.
12.12.
16.12.
30.12.
Online business: New and used cars
Event marketing
Outlook Service business in 2014
Wheels and tires (products and workshop equipment)
Chassis systems
Special section: Dealership and service management "Reception"
3/4
24.01.
02.01.
07.01.
16.01.
Financial management
Dealer accounting
Bodywork and paintwork (spot repairs and bodywork concepts)
Drive systems
Special section: Service technicians "Engine management"
Industry index (December)
New vehicle registrations (December)
5
31.01.
10.01.
14.01.
23.01.
Distribution channels in the automotive trade (cooperations)
Legal forms of business
Special section: Motor traffic law
Lifting systems (cars and commercial vehicles)
Lucrative business: Lubricants
Bremen Classic Motorshow
(31.01.-02.02.)
6
07.02.
17.01.
21.01.
30.01.
Law and the dealership (sales and competition law)
Financial services (banks, insurances and warranty providers)
Diagnostics and emission measuring equipment
Electronics in cars (on-board power systems, controllers)
Special section: Dealership and service management "Service marketing“
Industry index (January)
German Remarketing
Convention, Vogel Convention
Center, Würzburg (11./12.02.)
7
14.02.
24.01.
28.01.
06.02.
Crisis management (reorganization, liquidity planning)
Corporate consulting (process optimization, interim management)
New year's reception of the automotive trade in Bavaria (panoramic fold)
Market value repairs (used and replacement parts)
Technical development of replacement parts
New vehicle registrations (January)
IMOT, Munich (14./15.02.)
*DOP = Date of publication
ACD = Ad copy deadline
: Format: 210 x 290 mm
Service & Systems
PMD = Printing materials deadline
News
Print
DOP*
January
Month Issue
February
12
Feature Topics:
Management & Trade
T
ACD/ C = Ad copy deadline for classifieds
Media Data
Dates and
Topics
2014
DOP*
ACD*
PMD*
ACD/C*
13.02.
Service & Systems
News
Trade Fair Dates
Events
21.02.
31.01.
04.02.
9
28.02.
07.02.
11.02.
20.02.
Geneva Motor Show
IT industry solutions (e.g. dealer management systems)
Supplement: DAT Report 2014
Special section: Motor traffic law
Technical trends in cars
Bodywork and paintwork (drying systems)
10/11
07.03.
14.02.
18.02.
27.02.
Young and old-timers (purchase tips, markets, trends, listings, trade)
Temporary permits
Special section: Dealership and service management "Customer ties“
Young and old-timers (spare parts procurement and repair practices)
Bodywork materials (systems and repairs)
Industry index (February)
International Motor Show,
Geneva (06.-16.03.)
CEBIT, Hannover (10.-14.03.)
IHM, Munich (12.-18.03.)
Retro Classics,
Stuttgart (13.-16.03.)
12
21.03.
28.02.
04.03.
13.03.
Fleet management (personnel, manufacturer programs, sales to large and
commercial customers)
Sales organization (equipment, personnel, processes)
Alternative drives (systems and workshop practices)
Special section: Service technicians "Fuels and drives"
ZDK spring forecast
New vehicle registrations (February)
Techno-Classica, Essen
(27.-30.03.)
Autosalon Chemnitz (21.-23.03.)
13
28.03.
07.03.
11.03.
20.03.
SONDERAUSGABE
13
Feature Topics:
Management & Trade
8
March
February
Month Issue
T
*DOP = Date of publication
Market and brands
Markets and structures in Germany, studies and statistics, sales and
service networks of the manufacturers/importers (open points, cars)
Brand associations in Germany (cars)
Special section: Motor traffic law
Special issue
Trend- indicator (purchase plans)
ACD = Ad copy deadline
: Format: 210 x 290 mm
Print
German Remarketing Convention
Used car management
Used car purchasing (in Germany and abroad)
Used car presentation
Expert organizations
Vehicle prepping
Special section: Service technicians "Bodywork electronics"
PMD = Printing materials deadline
ACD/ C = Ad copy deadline for classifieds
Dates and
Topics
2014
14
Feature Topics:
Management & Trade
DOP*
ACD*
PMD*
ACD/C*
14
04.04.
14.03.
15.03.
27.03.
Sales and service networks of the manufacturers
Juniors at the dealership (training programs, coaching, BFC)
Driver assistance systems
Test lines/test beds
Special section: Dealership and service management
"Quality management“
15
11.04.
21.03.
25.03.
03.04.
Social media in dealerships (best practices)
Commercial vehicle market (heavy-duty class, transporters)
Special section: Motor traffic law
Commercial vehicles (systems and workshop practices)
A/C servicing (workshop equipment and products)
Industry index (March)
16
17.04.
28.03.
01.04.
10.04.
Customer relations systems
Banks, warranties, insurances
Customer relations management (CRM measures)
Cleaning and washing (caring for buildings and vehicles)
Powertrains (engines and transmissions)
Special section: Service technicians "Powertrains"
New vehicle registrations (March)
17/18
02.05.
09.04.
11.04.
24.04.
Würzburg Bodywork and Damage Convention (plus panoramic fold)
Damage management
Trends in bodywork repair
Used car business
Vehicle purchasing (new and used cars)
Car sharing
Trend indicator (damage control)
May
16 and 17
Month Issue
*DOP = Date of publication
ACD = Ad copy deadline
: Format: 210 x 290 mm
Service & Systems
PMD = Printing materials deadline
News
T
Trade Fair Dates
Events
Würzburg Bodywork and
Damage Convention, Vogel
Convention Center, Würzburg
(04./05.04.)
Hannover Messe (07.-11.04.)
11th »kfz-betrieb«
Sales Award (08.04.)
Car Sales Convention, Vogel
Convention Center, Würzburg
(08./09.04.)
Tuning World Bodensee,
Friedrichshafen (01.-04.05.)
ACD/ C = Ad copy deadline for classifieds
Print
Media Data
Media Data
Dates and
Topics
2014
Feature Topics:
Management & Trade
DOP*
ACD*
PMD*
ACD/C*
09.05.
15.04.
17.04.
30.04.
15.05.
23.04.
25.04.
20
16.05.
24.04.
28.04.
08.05.
Car Sales Convention: Learn from the best – sales needs ideas
(plus panoramic fold)
Event marketing in dealerships
Special section: Dealership and service management "Used car management“
Tire systems and market
Fitting and balancing
New vehicle registrations (April)
21
23.05.
02.05.
06.05.
15.05.
Trade fair issue AMI/AMITEC/AMICOM
Succession planning (e.g. management buy-outs)
Liability for material defects
Special laws
Technical data and information
Special section: Service technicians "On-board power systems and networking"
Trend indicator (alternative drives/electric cars)
19
News
Online strategies in dealerships
Listings, service providers, marketing
Special section: Motor traffic law
Construction and set-up (e.g. brand architecture, emission vacuum
extractors in the workshop, heating, lighting)
Environmental protection is service and repair shops (wastewater, refuse
disposal, etc.)
Industry index(April)
Trade fair issue
06.06.
15.05.
19.05.
June
22/23
15
*DOP = Date of publication
28.05.
Klassikwelt Bodensee,
Friedrichshafen (23.-25.05.)
Tires, Essen (27.-30.05.)
Fabrikatshändlerkongress,
Leipzig (30.05.)
AMI/AMITEC/AMICOM, Leipzig
(31.05.-04.06.)
24rd conference for female entrepreneurs and 3rd conference for
juniors, Köln (23/05 - 24/05)
Personnel management (searching for and selecting personnel, personnel
development, employee training)
Advertising aids
Direct reception (workshop equipment)
Advertising copy test
Lubricants
ACD = Ad copy deadline
: Format: 210 x 290 mm
Trade Fair Dates
Events
»kfz-betrieb« supplement: Sales experts
The best sales ideas – portraits of the winners of the Sales Award 2014
May
220
Service & Systems
Print
Month Issue
T
PMD = Printing materials deadline
ACD/ C = Ad copy deadline for classifieds
Media Data
Dates and
Topics
2014
16
Feature Topics:
Management & Trade
DOP*
ACD*
PMD*
ACD/C*
24
13.06.
21.05.
23.05.
04.06.
225
19.06.
27.05.
30.05.
25
20.06.
28.05.
02.06.
12.06.
26
27.06.
04.06.
06.06.
18.06.
Sales training
Marketing strategies
Special section: Motor traffic law
Bodywork and paintwork: Repair methods
(bonding, welding, riveting/painting in practice, protection against corrosion)
Bodywork concepts/lightweight construction
27/28
04.07.
12.06.
16.06.
26.06.
Cost management in dealerships
New car sales programs of the manufacturers
Special section: Dealership and service management
"Law and liability issues"
Chassis (systems)
Chassis alignment check
ZDK members meeting (panoramic fold)
Industry index (June)
July
June
*DOP = Date of publication
News
Trade Fair Dates
Events
Personnel and labor law
Corporate strategy in the car trade
Special section: Dealership and service management
"Business administration in dealerships"
Transmission systems
Clutch and transmission (repairs)
Industry index (May)
»kfz-betrieb« supplement: Conference for female entrepreneurs /
conference for juniors 2014
The winner of the Women‘s- and Junior-Award
Print and online advertising
Telephone marketing
Vehicle experts
Workshop systems (concepts for the free market)
Diagnostics systems for independent and brand-related companies
Special section: Service technicians
"Vehicle safety"
New vehicle registrations (May)
ACD = Ad copy deadline
: Format: 210 x 290 mm
Service & Systems
Print
Month Issue
T
PMD = Printing materials deadline
29th Kfz-Sachverständigentag
(Vehicle Assessor Conference),
Potsdam (05/30)
ACD/ C = Ad copy deadline for classifieds
Dates and
Topics
2014
ACD*
PMD*
ACD/C*
29
18.07.
27.06.
01.07.
10.07.
IT industry solutions (user reports, market overview of dealer management systems, hardware and software)
Special section: Motor traffic law
Workshop ordering and planning
Young and old-timers (technology review, parts procurement)
New vehicle registrations (June)
30
25.07.
04.07.
08.07.
17.07.
Electromobility in the automotive trade
(requirements which must be met by sales personnel and companies)
Customer contact programs
(CRM, lead generation, data protection, liability)
Market value repairs (parts, systems, trends)
Exhaust systems (equipment, repairs)
Special section: Service technicians:
"Comfort systems"
31/32
01.08.
11.07.
15.07.
24.07.
Customer ties through warranties
(New car follow-on warranty, used car warranty, service warranty)
Leasing and finance
Special section: Dealership and service management
"Environment management“
Work clothes
Profession and career
Industry index (July)
33/34
14.08.
25.07.
29.07.
07.08.
Working hour models (time accounts, emergency work, shift work)
Remuneration models in dealerships (premiums and bonuses)
Special section: Motor traffic law
Parts and accessories (market, systems, installation)
Lubricants
New vehicle registrations (July)
Motorcycle Tour 2014 (panoramic fold)
August
17
Feature Topics:
Management & Trade
DOP*
July
Month Issue
*DOP = Date of publication
ACD = Ad copy deadline
: Format: 210 x 290 mm
Service & Systems
PMD = Printing materials deadline
News
T
Trade Fair Dates
Events
Print
Media Data
9th Motorcycle Tour 2014 – Vogel
Business Media on the Road,
Czech Republic/Erzgebirge
Mountains
(24.-27.07.)
ACD/ C = Ad copy deadline for classifieds
Media Data
Dates and
Topics
2014
ACD*
PMD*
ACD/C*
35
29.08.
07.08.
11.08.
21.08.
36
05.09.
14.08.
19.08.
28.08.
37
12.09.
20.08.
22.08.
04.09.
Feature Topics:
Management & Trade
Service & Systems
26.09.
05.09.
*DOP = Date of publication
09.09.
18.09.
Fair issue: Automechanika
Special section: Dealership and service management "Online marketing"
Industry index (August)
Trade fair issue: IAA Commercial Vehicles
Financial services for commercial vehicles
Fleet management (programs, service providers, training sessions)
Brand associations in Germany (commercial vehicles)
Transporter business
Commercial vehicle systems and repairs
Trade fair issue
Parts and service for commercial vehicles
Heavy-duty class
Light test/technology
Special section: Service technicians "Vehicle lighting"
New vehicle registrations (August)
ACD = Ad copy deadline
: Format: 210 x 290 mm
Trade Fair Dates
Events
Automotive trade of the future
European motor vehicle trade, EU importers and multi-franchise dealerships
Construction and set-up
Special
section:
Service technicians "Chassis systems"
Fair
preview:
Automechanika
Commercial customers at car dealers
Marketing strategies (events, social media, press releases)
Special section: Motor traffic law
Brakes (systems and maintenance)
Trade fair preview
Paint and painters
Trend indicator “Service expertise”
Trade fair issue
38/39
18
News
PMD = Printing materials deadline
Print
DOP*
September
August
Month Issue
T
Automechanika, Frankfurt
(16.-20.09.)
19th Service Award,
Maritim, Frankfurt (18.09.)
11th Internet Sales Award,
Maritim, Frankfurt (18.09.)
National Convention of the
German Automotive Trade,
Congress Center Messe,
Frankfurt (15.09.)
IAA Commercial Vehicles,
Hannover (25.09.-02.10.)
Intermot, Cologne (01.-05.10.)
ACD/ C = Ad copy deadline for classifieds
Media Data
Dates and
Topics
2014
October
ACD*
PMD*
ACD/C*
40
02.10.
12.09.
16.09.
25.09.
Online business in the used vehicle trade
New vehicle listings
Cars and education (best vocational school)
ZDK National German Conference (panoramic fold)
Cold-start heaters
Shock absorbers (test equipment)
Industry index (September)
41
10.10.
18.09.
22.09.
01.10.
Labor law in dealerships
Employee participation models
Additional business for dealerships and workshops
Special section: Dealership and service management
"Personnel management“
Wheels and tires (technology, workshop equipment, market)
Trend indicator "Wheels and tires"
16.10.
24.09.
26.09.
17.10.
25.09.
29.09.
30.10.
09.10.
13.10.
242
42/43
244
19
Feature Topics:
Management & Trade
DOP*
*DOP = Date of publication
News
Trade Fair Dates
Events
»kfz-betrieb« supplement: The service professionals
The best service ideas – portraits of the winners of the Service Award 2014
09.10.
Liquidity management (manufacturers and independent banks,
alternative financing models)
Corporate fiinancing (inventory and equipment financing)
Vehicle diagnostics
Engine technology
Special section: Service technicians "Engine management"
New vehicle registrations (September)
eCarTec, Munich (21.10.-23.10.)
23rd Conference of Independent
Workshops and Service Companies, Vogel Convention Center,
Würzburg (25.10.)
»kfz-betrieb« supplement: The online professionals
The best ideas for Internet business – portraits of the winners of the Internet
Sales Award 2014
ACD = Ad copy deadline
: Format: 210 x 290 mm
Service & Systems
Print
Month Issue
T
PMD = Printing materials deadline
ACD/ C = Ad copy deadline for classifieds
Media Data
Dates and
Topics
November
October
Month Issue
20
Feature Topics:
Management & Trade
DOP*
ACD*
PMD*
ACD/C*
44
31.10.
10.10.
14.10.
23.10.
Financial services (banks, financing, leasing, insurance)
Special section: Motor traffic law
The green dealership (energy supply, waste disposal,
water circulation, reduction of CO2emissions)
Bodywork and paintwork (paint drying)
45
07.11.
17.10.
21.10.
30.10.
Sales marketing
Sales training
Alternative drives
Trends in pars and accessories (workshop practices)
Special section: Dealership and service management
"Occupational safety“
Industry index (October)
46
14.11.
24.10.
28.10.
06.11.
IT industry solutions (hardware and software)
Inventory management in dealerships
Special section: Motor traffic law
Technical data and repair information
Transmission technology
47
21.11.
31.10.
04.11.
13.11.
Conference of Independent Workshops (plus panoramic fold)
Special section: Service technicians "Navigation and infotainment"
Fleet management (cars and commercial vehicles)
New vehicle registrations (October)
48
28.11.
07.11.
11.11.
20.11.
Trade fair issue: Essen Motor Show
Trade fair issue
Old and young-timer trade (purchase tips)
Bankruptcy avoidance strategies
Special section: Dealership and service management
"Emergency planning“
Wheels and tires (tuning)
Young and old-timers (parts, systems)
*DOP = Date of publication
ACD = Ad copy deadline
: Format: 210 x 290 mm
Service & Systems
PMD = Printing materials deadline
News
T
Trade Fair Dates
Events
Print
2014
8th Autumn Academy,
Sylt (07.-09.11.)
Essen Motor Show,
(29.11.-07.12.)
ACD/ C = Ad copy deadline for classifieds
Dates and
Topics
Media Data
2014
January 2015
December
21
Feature Topics:
Management & Trade
DOP*
ACD*
PMD*
ACD/C*
49
05.12.
14.11.
18.11.
27.11.
50
12.12.
21.11.
25.11.
51/52
19.12.
28.11.
02.12.
1/2
09.01.
11.12.
15.12.
29.12.
Online business: New and used cars
Event marketing
Outlook: Service business in 2015
Wheels and tires (products and workshop equipment)
Chassis systems
Special section: Dealership and service management "Reception process"
3/4
23.01.
30.12.
05.01.
15.01.
Financial management
Dealership accounting
Bodywork and paint work (spot repairs and bodywork concepts)
Drive systems
Special section: Service technicians "Engine management"
Industry index (December)
New vehicle registrations (December)
11.12.
Trade Fair Dates
Events
Special issue
Outlook: Sales business in 2015
Supplement: German Workshop Prize 2014
The best ideas for independent workshops
Special section: Service technicians "Sensor and actuator diagnostics"
Service Report 2015
Year-end retrospective of news and trends in 2014
Trend indicator (Assistance systems)
New vehicle registrations (November)
ACD = Ad copy deadline
: Format: 210 x 290 mm
News
Process management in dealerships
Personnel management
Special section: Motor traffic law
Lubricants
Bodywork and paintwork
Industry index (November)
Germany´s automotive mega dealers
Strategies of successful companies
SONDERAUSGABE
*DOP = Date of publication
Service & Systems
Print
Month Issue
PMD = Printing materials deadline
T
ACD/ C = Ad copy deadline for classifieds
Media Data
Planning Aid
2014
Planning Aid 2014
Parts and accessories
Used/
replacement parts
Distribution channels
Wholesale
Systems
in issues:
Liability for material
defects
Labor law
Law and liability issues
in issues:
Online business
Strategies in dealerships
Listings
Service providers
Marketing
Used vehicles
Ordering and planning
Electric mobility
Exhaust systems (repair)
Brakes
Light test
Stationary heaters
Chassis alignment check
Engine management
On-board power systems /
networking
Diagnostics
Test beds/test lines
Market value repair
A/C servicing
Lifting systems
Special tools
Direct reception
Repairs
(clutch, transmission)
Workshop systems
Purchasing
Presentation
Vehicle prepping
Online business
in issues:
in issues:
1/2 | 3/4 | 5 | 6 | 8 | 12 | 14 | 15 | 16 |21 | 22/23 | 24 | 25 | 27/28 | 29 |
30 35 | 36 | 37 | 38/39 | 40 | 41 |242 | 42/43 | 45 | 46 | 47 | 251 |51/52
8 | 17/18 | 19 | 20 | 40
6 | 8 | 21 | 24 | 25 | 27/28 | 41
1/2 | 20 | 40 | 244
Corporate consulting
Alternative drives
Fleet management (cars and
commercial vehicles)
Systems
Workshop practice
Workshop practice
in issues:
7 | 33/34 | 45
Process management
Bankruptcy avoidance
strategies
Business administration
Succession planning
22
Motor traffic law/
experts
Manufacturer programs
Sales to large and
commercial customers
Personnel management /
Training and further training
Searching for and
selecting personnel,
personnel development
Personnel law
Employee qualification
Market and brands
Manufacturers/importers
Distribution and service
networks (open points)
Brand associations
New car sales programs
Wheels and tires
Tire systems and market
Mounting/balancing
Workshop equipment
Tuning
in issues:
in issues:
in issues:
in issues:
in issues:
in issues:
7 | 21 | 24 | 48 | 49
12 | 45
12 | 35 | 47
12 | 15 | 22/23 | 24 | 31/32
33/34 | 40 | 41 | 45 | 46 | 49
1/2 |5 | 13 | 15 | 24
27/28 | 38/39 | 51/52
1/2 | 19 | 41 | 48
Print
Media planning made easy: To enable you to plan your advertising precisely according to topic, we have assigned
all the feature topics and their typical variations to the corresponding issues of »kfz-betrieb«.
Media Data
Planning Aid
2014
Planning Aid 2014
IT solutions for industry
Bodywork and paintwork
Dealer management
systems
Hardware and software
Bodaywork repair
Bonding/welding/riveting/
painting/drying
Damage management
Technical development of
replacement parts
Paint and painters
Banks/insurances/
warranty providers
Leasing and financing
Crisis management
Financial management
Construction and set-up
Brand architecture
Environmental protection
Energy supply
Work clothes
Commercial vehicles
Heavy-duty class,
transporters
Commercial vehicle systems
and repairs
Brand associations
Fleet management
Young and old-timers
Trade/listings
Spare parts procurement
Systems and repairs
Purchase tips
in issues:
in issues:
in issues:
in issues:
in issues:
in issues:
9 | 29 | 46
3/4 | 7 | 9 | 17/18 | 26 | 36 | 44 | 49
3/4 | 6 | 7 | 16 | 27/28
31/32 | 42/43 | 44 | 46
19 |20 | 31/32 | 38/39 | 44
14 | 38/39
10/11 | 29 | 48
Marketing strategies
Customer relations
systems
Distribution/online
marketing
Event marketing
Advertising aids
in issues:
23
Finance service providers
1/2 | 10/11 | 14 | 16 |19 | 220 |
22/24 | 25 | 26 | 30 | 36 | 40 |45
Technical trends in cars
Chassis systems / drive
systems
Electronics/light
technology
Driver assistance systems
Exhaust systems
in issues:
1/2 | 3/4 | 6 | 9 | 15 | 16 | 24
30 | 35 | 38/39 | 41 | 42/43 | 46
Special issues/trade fair issues
Market and brands
»kfz-betrieb« No. 13
Issues on industry events
German Remarketing Convention (11./12.02.14)
»kfz-betrieb« No. 8
Trade fair issue on AMI/AMITEC/AMICOM trade fairs Würzburg Bodywork and Damage Convention (04./05.04.14)
»kfz-betrieb« No. 17/18
»kfz-betrieb« No. 21
Trade fair preview on Automechanika
»kfz-betrieb« No. 36
Presentation of Sales Award, Car Sales Convention (08./09. April 2014)
»kfz-betrieb« No. 19 and 220
Trade fair issue on Automechanika
»kfz-betrieb« No. 37
Presentation of Service Award (18 September 2014)
»kfz-betrieb«No. 242
Trade fair issue on IAA Commercial Vehicles
»kfz-betrieb« No. 38/39
Presentation of Internet Sales Award (18 September 2014)
»kfz-betrieb« Nr. 244
Germany´s automotive mega dealers
»kfz-betrieb« No. 50
Conference of Independent Workshops (25 October 2014)
»kfz-betrieb« No. 47
Print
Media planning made easy: To enable you to plan your advertising precisely according to topic, we have assigned
all the feature topics and their typical variations to the corresponding issues of »kfz-betrieb«.
Media Data
2014
24
Valid as of 01.01.2014
7 Advertisement sizes and rates (in Euro):
Prices exclude VAT at the applicable rate
Format
Width x Height
in mm
2/1 page
Basic rate
b/w
4-color
11,940.–
15,960.–
1/1 page
190 × 270
5,970.–
7,980.–
Junior page
136 × 190
3,725.–
5,135.–
1/2 page
190 × 134
94 × 270
2,985.–
4,395.–
1/3 page
190 × 88
62 × 270
1,990.–
3,250.–
1/4 page
46 × 270
94 × 134
190 × 66
1,490.–
2,600.–
46 × 134
94 × 66
190 × 32
745.–
1,115.–
1/16 page
46 × 66
94 × 32
370.–
740.–
1/32 page
46 × 32
190.–
560.–
1/8 page
QR codes
The rising popularity of smartphones means that QR (= quick
response) codes can be used by an ever-larger target group. The
link this establishes between the print and online worlds makes
it possible to experience print advertisements, increases their
exposure, and invites readers to be interactive.
We would be happy to create a QR code for you. Simply ask your
media consultant for details.
Print
1 Circulation:
Print run:
24,433 copies
Total circulation
avg. for year (acc. to
AMF sheet 2, no. 17): 24,240 copies
2 Magazine size: 230 mm wide x 297 mm tall
Magazine size, supplement: 210 mm wide, 290 mm high
Type area:
190 mm wide x 270 mm high
Number of columns:
4 columns
Column width:
46 mm
3 Printing and binding method, printing materials:
Offset printing, saddle-stitch with wire staples. Data delivery for printing
materials:
See notes on page 28.
4 Deadlines:
Frequency:
Weekly
Date of publication:
See Dates and Topics
Ad copy deadline:
See Dates and Topics
Printing materials:
See Dates and Topics
5 Published by:
Vogel Business Media GmbH & Co. KG
Postal address:
kfz-betrieb, 97064 Würzburg, Germany
Office address:
Max-Planck-Str. 7/9, 97082 Würzburg
Internet:
www.kfz-betrieb.de
Order management:
Phone: +49 (0) 931 418-2110
Fax: +49 (0) 931 418-2720
E-mail: karin.fleder@vogel.de
6 Terms of payment:
2 % discount for payments received within 14 days; net without discount for
payments received within 30 days.
VAT ID no.:
DE231711381
Bank details:
HypoVereinsbank Würzburg
Bank sort code (BLZ) 790 200 76,
account no. 326 212 032
S.W.I.F.T. code HYVEDEMM455
IBAN:
DE65 7902 0076 0326 2120 32
P
Rate Card No. 065
Media Data
2014
Rate Card No. 065
Valid as of 1/1/2014
P
8.1 Color surcharges in EUR (not subject to discounts):
Special colors
available on request. For each additional color (Euro scale) (prices in EUR):
1/1-page
1/2-page
1/3-page 1/4-page and smaller
2nd color
670.–
470.–
420.–
370.–
3rd color
670.–
470.–
420.–
370.–
4th color
670,–
470,–
420,–
370,–
4-color
2.100,–
1.410,–
1.260,–
1.110,–
8.2 Rates for preferred placement
on base price b/w
10 % surcharge
8.3 Prices in special formats in EUR (subject to discount)
(for printing costs and technical costs please inquire)
Prices for special formats can be found in a separate price starting on page 28.
9 Prices for listings and job market: Prices and formats for the listings and job
market columns can be found
in the following separate advertising price list ("Listings and Job Market").
10 Special forms of advertising:
On request
11 Reductions: For insertions within one year
Series contract
3×
6×
12 ×
18x
24 ×
3%
5%
10 %
15 %
20 %
Space contract 1/2 page 1 page 2 pages 3 pages 6 pages 9 pages
3%
5%
10 %
15 %
20 %
25 %
Technical services are not subject to discounts.
12 Combinations: On request
25
13 Bind-ins in EUR:
Paper weight
2-page
4-page
6-page
8-page
7,980.–
8,778.–
9,576.–
10,374.–
Up to 180 g/m2
9,975.–
10,970.–
11,970.–
12,968.–
Over 180 g/m2
Less than 90 g/m2 on request, with sample; the same applies to bind-ins with
more than 8 pages and heavier paper weight.
Discounts: According to series contract or space contract; also in conjunction with advertisements.
Basis:
1 sheet = 1 advertising page
3 sheets = 2 advertising pages
2 sheets = 1.5 advertising pages
4 sheets = 2.5 advertising pages
A sample must be provided prior to order acceptance.
Format: 213 mm wide, 306 mm high including 6 mm head and 3 mm outer trim
per edge (bind-ins with four or more pages must be delivered already folded)
14 Loose inserts (in Euro) (not subject to discounts): Insert prices per thousand.
2-4 pages 8 pages 12-pages Over 12 pages
Up to 25 g
295
300
305
310
For each additional 5 g in total: EUR 15 per thousand.
The width and height of the loose insert must each be at least 10 mm smaller
than the trimmed size of the magazine. Maximum size:
200 mm wide x 287 mm high, minimum size: 148 mm wide × 105 mm high
A complication surcharge of EUR 16 per thousand is applied for partial circulations (minimum circulation 3,000).
A sample must be provided prior to order acceptance.
15 Pasted postcards:
Mechanically pasted postcards (attached parallel to the gutter, no oblique
positioning) size DIN A6, maximum weight 5 g, in conjunction with a 1/1 page
advertisement or bound insert. 33 % of the gross page rate b/w or the 2-page
bind-in rate plus pasting costs of EUR 35 per thousand (not subject to discounts). Placement possibilities must be checked in advance.
Pasting in of brochures, CDs, and sample products, etc. on request.
16 Delivery address for loose inserts and bind-ins:
To be dispatched free to:Vogel Druck und Medienservice,
Leibnizstrasse 5, 97204 Höchberg, Germany
(citing »kfz-betrieb« and the issue number).
Delivery up to the advertising copy deadline.
Print
8 Surcharges
2014
1 Circulation:
Print run:
Total circulation
avg. for year (acc. to
AMF sheet 2, no. 17):
24,433 copies
24,240 copies
2 Magazine size: 230 mm wide x 297 mm tall
Magazine size, supplement: 210 mm wide, 290 mm high
Type area:
Number of columns:
Column width:
190 mm wide x 260 mm high
4 columns
46 mm
3 Printing and binding method, printing materials:
Offset printing, saddle-stitch with wire staples. Data delivery for printing
materials:
See notes on page 23.
4 Deadlines:
Frequency:
Date of publication:
Ad copy deadline:
Printing materials:
26
Weekly (Thursday)
See Dates and Topics
Wednesday, 3 p.m.
See Dates and Topics
5 Published by:
Vogel Business Media GmbH & Co. KG
Postal address:
kfz-betrieb, 97064 Würzburg, Germany
Office address:
Max-Planck-Str. 7/9, 97082 Würzburg, Germany
Website:
www.kfz-betrieb.de
Advertising department: Phone: +49 (0) 931 418-2450 and 2294
Fax: +49 (0) 931 418-2720
E-mail: doris.kuemmet@vogel.de
edith.riegel@vogel.de
Rate Card for Listings and
Job Market No. 019 Valid From 01.01.2014
P
6 Terms of payment:
2 % discount for payments received within 14 days; net without discount for
payments received within 30 days.
VAT ID no.:
DE231711381
Bank details:
HypoVereinsbank Würzburg
Bank sort code (BLZ) 790 200 76,
account no. 326 212 032
S.W.I.F.T. code HYVEDEMM455
IBAN:
DE65 7902 0076 0326 2120 32
Print
Media Data
Media Data
Rate Card for Listings and
Job Market No. 019 Valid From 01.01.2014
2014
8 Formats and pricing for job market advertisements in EUR:
Discounts:
Series contract
3×
6×
9×
5%
10 %
15 %
Technical services are not subject to discounts.
Online placement at www.kfz-betrieb.de in "Job Market":
1/8 page and bigger with simultaneous print booking:
Free
Only online placement:
EUR 400.–
Run time:
8 weeks
Box no. charge:
EUR 11.-
EUR 11.On request
Box no. charge:
Special formats:
Rates for job market (in EUR):
Rates for listings in EUR:
Format
27
Width x
Height
in mm
12 x
20 %
Print
7 Formats and pricing for listings advertisements in EUR:
Minimum size: 10 mm
Discounts:
Series contract
3×
6×
9×
12 x
5%
10 %
15 %
20 %
Technical services are not subject to discounts.
P
Stand-Ins, Looking
to Purchase/Sell,
Automotive Market
Real Estate, Training/
Further Training,
Miscellaneous
mm price EUR 3.15
Color
Color
advertisements advertisements
(2-color)
(4-color)
mm price
EUR 4.00
mm price
EUR 5.00
1/1 page
190 × 260
3,276
4,160.–
5,200.–
1/2 page
190 × 130
94 × 260
1,638
2,080.–
2,600.–
1/4 page
46 × 260
94 × 130
190 × 65
819
1,040.–
1,300.–
1/8 page
46 × 130
94 × 65
190 × 30
409.50
520.–
650.–
1/16 page
46 × 65
94 × 30
204.75
260.–
325.–
Prices exclude VAT at the applicable rate
Format
Width x Height mm price:
b/w
in mm
EUR 2.80
mm price
2c
EUR 3.80
mm price
4c
EUR 4.80
1/1 page
190 × 260
2,912
3,952.–
4,992.–
1/2 page
190 × 130
94 × 260
1,456
1,976.–
2,496.–
1/4 page
46 × 260
94 × 130
190 × 65
728
988.–
1,248.–
1/8 page
46 × 130
94 × 65
190 × 30
364
494.–
624.–
Prices exclude VAT at the applicable rate
Want-ads (employment): mm/1-column = EUR 2.00
Online placement at www.kfz-betrieb.de in "Job Market":
Independent of size for simultaneous print booking: Free of charge
Only online placement:
EUR 90.Run time:
8 weeks
Box no. charge:
EUR 11.-
Media Data
2014
Rate Card for Special Formats No. 001
Valid From 01.01.2014
P
Print
Special Formats
Front page banderole
Format: 100 x 640 mm
Price: EUR 11,880.-
Fan-fold
Format: One double-page
Price: EUR 18,400.-
Bookmark
Format: 55 x 165 mm,
other formats on request
Price: EUR 9,880.-
Advertorial
Format: 2/1 4c,
Price: EUR 15,900.–
Island advertisement
Format: maximum 1/8 page
Price: EUR 2,210.-
3.15
28
1/1 page 4c,
EUR 7,950.–
1/2 page 4c
EUR 4,365.–
Half-page cover apron
Format: Height of magazine,
width of half magazine size, at least 11cm
Price: EUR 17,240.-
Media Data
2014
June 20
14, issu
e 22/23
following criteria:
Method
The institute PM/F Public Marketing FERKINGHOFF and INFOTAB Research GmbH,
Was the advertisement noticed while reading "kfz-betrieb"?
Munich, will jointly conduct telephone interviews with randomly selected readers of
How much of the text (in per cent) was read?*
»kfz-betrieb«.
Was/Were the visual/s looked at?*
Presentation report included
Was the brand / company name noticed?*
Each participant will receive a detailed presentation of his results.
Was the main statement / heading read?*
www.vogel.de
Free of charge
92%
The copy test is available to you free of charge.
The normal rate card applies.
Detailed presentation of your results in PDF format as well
as a print version of
Werbung für die Tonne?
Nicht mit77%
uns!
the analysis.
35% our media
On request, a personal presentation of the results and advice from
31%
consultants.
Werbebotschaften gehen oft unter oder an der Zielgruppe vorbei – und wandern direkt in den
nächsten Mülleimer. Nur wenn Ihre Botschaft im richtigen Moment im richtigen Kontext die richtige
Zielperson erreicht, finden Sie Beachtung. Deshalb bietet Vogel Business Media zielsichere und
medienübergreifende Tools zur effektiven Platzierung Ihrer Fachinformationen. Vermeiden Sie
Müll! Werben Sie mit uns!
PRINT
ONLINE
EVENTS
SERVICES
39%
Miteinander erfolgreich.
49%
Questions
The copy test will assess all advertisements of 1/2 page and larger according to the
72
Ad noted
Company logo/
brand noted
34
*The actual questions asked will depend on the design of the particular advertisement.
For example, question 3 will not be asked if the advertisement has no visual.
For all advertisements of 1/1 page and larger, an advertisement profile will be
drawn up in addition on the basis of the following statements:
I like this advertisement.
This advertisement is well designed visually
This advertisement makes you curious for more information.
This advertisement has an understandable message / statement.
The brand is striking.
54
26
27
1/2 and more test seen
68
Illustrations seen
Central message/
headline read
29
82
Was the contact offering noticed?*
Is the company known by name?
Do business links already exist to the company?
74
More information about the copy test is available here:
60
62
Contact info
noticed
16
0
All respondents
Vogel Business Media known
27
20
40
60
80
100
Simply scan the QR code and read the info folder on
your mobile terminal.
Print
Advertising copy test including report
Media Data
1/1 page
190 x 270
Bleed
230 x 297
»kfz-betrieb« advertisement
2014formats (W x H in mm)
3/4 page
3-column
142 x 270
1/4
1-column
46 x 270
3/4 page
4-column
190 x 200
2/3 page
2-column
126 x 270
1/3
1-column
62 x 270
Bleed
Bleed
Bleed
Bleed
Bleed
159 x 297
63 x 297
230 x 214
146 x 297
82 x 297
Print
9/16 page
(junior page)
136 x 190
Bleed
152 x 210
1/4
4-column
190 x 66
With bleed 230 x 82
2/3 page
4-column
190 x 180
1/2 page
4-column
190 x 134
1/2 page
2-column
94 x 270
Bleed
Bleed
Bleed
230 x 194
230 x 148
114 x 297
1/8
2-column
94 x 66
1/8
1/8 4-column
190 x 32
3/32
1-column
46 x 134
1/4
2-column
94 x 134
1/3
4-column
190 x 88
Bleed
30
230 x 102
3/16
2-column
94 x 99
3/32
3/64
1/16 2-column
94 x 32
1/32
1/32 2-column
94 x 15
46 x 32
1-column 2-column
94 x 48
46 x 99
1/16
1-column
46 x 66
1-column
46 x 48
1-column
Delivery of bleed ads:
Add 3 mm trim allowance on all sides to the measurements (W x H) and design the advertisement
accordingly!
Media Data
2014
Digital advertisements – Printing materials:
Sending your advertisements:
Data format
Please send us your printing materials in the form of PDF files.
We recommend the international standard PDF/X-1a.
For control purposes we need a color-true print-out or proof with media wedge.
Please make sure that the dimensions comply with the formats of the advertisements you have ordered.
E-mail:
verlags-service@vogel.de
FTP server: *
via FTP Client:
vogelftp.vogel-net.de
User: vs
Password: service
Color space
Printing is by the standard offset printing method using the European scale with
the following basic colors: cyan, magenta, yellow and black. Special colors are
possible only on the cover and only by special agreement.
* Form for "Digital advertisements – Printing materials"
The form for "Digital advertisements – Printing materials" is required to ensure
that your data is processed/assigned correctly. The form will be sent to you
together with your confirmation of order.
Profiles
The corresponding profiles for converting and controlling the color space can be
found on the website of ECI (www.eci.org).
Data carrier:
Proofs
The digital proof must be produced one-to-one from the supplied data set and
contain the Ugra/Fogra media wedge.
Warranty
We accept no liability for printing results if the data supplied is incomplete or does
not conform. Processing open data or correcting wrongly delivered advertisement
formats require additional work which will be invoiced to your account at cost
price.
31
CD-ROM
Your contacts for questions about sending us your data
Mr Drescher:
Mr Dobler:
+49 (0) 931 418-2309
+49 (0) 931 418-2349
Print
Data provision
Media Data
2014
www.kfz-betrieb.de –
The online world of the automotive industry
Full coverage of the entire range of functions and areas of responsibilities throughout the
automotive trade
Active user involvement through the use of innovative search tools, such as tire size finders,
change of ownership database, past issues archive, and much more.
Every month over 1.5 million page views and over 500,000 visits**
The latest news with RSS feeds and daily newsletters to around 45,000 recipients plus a special
newsletter on the topic of “motor traffic law”
Growing social media community with automotive trade actors on Facebook, Twitter and YouTube
Bundled know-how of the magazines »kfz-betrieb«, »autoFACHMANN/
autoKAUFMANN« and »Gebrauchtwagen Praxis« at one address
*
Basis: Highest number of subscriptions of all comparable industry titles for the automotive trade
(IVW II/13 data)
** Source: IVW; average hits per month in the period from July 2012 to July 2013
32
kfz-betrieb.de’s coverage is verified by IVW. Base your
media strategy on transparency and integrity and on
coverage data that you can trust. For more information,
please visit www.ivw.de
Digital
The online portal of themarket leader* in the automotive trade and service
2014
1 Web address (URL):
http://www.kfz-betrieb.de
2 Characteristics:
At www.kfz-betrieb.de the publisher's Automotive Media division presents
a multimedia, interactive online offering of technical, corporate and product
information. The diverse portal profits from the know-how associated not only
with »kfz-betrieb« but also with the trade magazine »Gebrauchtwagen Praxis«
and the training magazine »autoFACHMANN«/»autoKAUFMANN«. www.
kfz-betrieb.de is thus able to maintain its focus on the entire automotive trade
and provide daily reports on the events that shape the automotive industry.
The large range of news and specialist information is well structured into
topic channels, and articles are easy to find using the built-in search function,
true to the motto: "Finding is better than searching". Content is supplemented
with photo galleries, brand filters, a company and products database and
other handy database functions, innovative Web TV offers, and a wide variety
of studies and statistics. In addition, users can specify the type of information
displayed in their personal area by customizing settings.
3 Target group:
Owners, managing directors, and supervisors in
automotive trade and service
4 Published by:
Vogel Business Media GmbH & Co. KG
Postal address:
»kfz-betrieb«, 97064 Würzburg, Germany
Phone:
+49 (0)9 31 / 4 18 -2771
Fax:
+49 (0)9 31 / 4 18-2720
Internet:
www.kfz-betrieb.de
5 Editorial contact:
Editor-in-chief »kfz-betrieb«:
Wolfgang Michel
Phone:
+49 (0)9 31 / 4 18-2561
E-mail:
wolfgang.michel@vogel.de
Editor-in-chief »Gebrauchtwagen Praxis«:
Silvia Lulei
Phone:
+49 (0)9 31 / 4 18-2645
E-mail:
silvia.lulei@vogel.de
33
6
7
8
9
12
Online Advertising
O
Editor-in-chief »autoFACHMANN/-KAUFMANN«:
Werner Degen
Phone:
+49 (0)9 31 / 4 18-2466
E-mail:
werner.degen@vogel.de
Advertising contact:
Anna Gredel
Director of Sales & Order Management
Phone:
+49 (0)9 31 / 4 18-2920
E-mail:
anna.gredel@vogel.de
Marketing contact:
Stefan Zügner
(Director of Marketing & Sales)
Phone:
+49 (0)9 31 / 4 18-2429
E-mail:
stefan.zuegner@vogel.de
Access monitored by: IVW verified
Access:
March 2013:
Visits
615,927
Page Impressions
1,806,711
Terms of payment:
2 % discount for payments received within 14 days; net without discount for
payments received within 30 days.
VAT ID no.:
DE231711381
Bank details:
HypoVereinsbank Würzburg
Bank sort code (BLZ) 790 200 76,
account no. 326 212 032
S.W.I.F.T. code HYVEDEMM455
IBAN: DE65 7902 0076 0326 2120 32
Digital
Media Data
Media Data
rantee
2014
Banner ads
With reach gua
Wallpaper
1
Page peel
2
Hockey stick
3
Banderole ad
4
Half-page ad*
5
Billboard ad*
6
Supreme ad*
7
Pushdown ad
8
Sidekick ad
9
The classic online advertising format is available in many attractive variations
– from simple designs through to attention-getting layouts that incorporate video
or social media.
Zone 1
Exclusive placement of a single advertising format designed for maximum impact
on the kfz-betrieb.de homepage.
Size (px)
Wallpaper
728 x 90 + 160 x 600
excl. background visual/color
CPTR
EUR 290
Page peel
Size upon request
EUR 290
Hockey stick
728 x 90 + 160 x 600
EUR 200
Banderole ad
770 x 250 + 21 x 250
EUR 330
5
Half-page ad*
300 x 600
EUR 290
6
Billboard ad*
996 x 250
EUR 290
7
Supreme ad*
from 300 x 600
8
Pushdown ad
996 x 90 or 996 x 300
EUR 290
9
Sidekick ad
300 x 250 or 120 x 600 and 850 x 600
EUR 290
from EUR 290
* These advertising formats are ideal for integrating videos, displays, or social
media elements
34
Other sizes available upon request. File size: max. 50 KB for display formats only.
Prices are quoted in EUR, excluding VAT.
kfz-betrieb.de’s coverage is verified by IVW. Base your media strategy on
transparency and integrity and on coverage data that you can trust.
For more information, please visit
www.ivw.de
Digital
Format
Media Data
rantee
2014
With reach gua
Zone 2
Placement of different advertising formats in the topic channels of kfz-betrieb.de.
Size (px)
CPTR
1
Leaderboard
728 x 90
EUR 95
2
Skyscraper
160 x 600, 120 x 600
EUR 95
3
Hockey stick
728 x 90 + 160 x 600
EUR 150
4
Wallpaper
728 x 90 + 160 x 600
Excl. background visual/color
EUR 220
5
Content ad
300 x 250
Right aligned
EUR 120
6
Content ad
300 x 250
Left aligned
EUR 135
7
Page peel
Size upon request
EUR 220
Format
Size (px)
CPTR
Other sizes available upon request. File size: max. 50 KB for display formats only.
Prices are quoted in EUR, excluding VAT.
kfz-betrieb.de’s coverage is verified by IVW. Base your media strategy on
transparency and integrity and on coverage data that you can trust.
For more information, please visit
www.ivw.de
35
Leaderboard
1
Skyscraper
Wallpaper
4
Content ad right aligned 5
Page peel
7
2
Hockey stick
3
Content ad left aligned 6
Digital
Format
Media Data
rantee
2014
With reach gua
Zone 2
Placement of different advertising formats in the topic channels of kfz-betrieb.de.
Teaser box solo
max. 200 characters
EUR 120
With video ad
EUR 120
With business paper
EUR 120
9
Banderole ad
770 x 250 + 21 x 250
EUR 300
10
Billboard ad*
996 x 250
EUR 220
11
Half-page ad*
300 x 600
EUR 220
Size upon request
EUR 220
12 Supreme ad*
13
Pushdown ad
996 x 90 or 996 x 300
EUR 220
14
Sidekick ad
300 x 250 or 120 x 600 and 850 x 600
EUR 220
* These advertising formats are ideal for integrating videos, displays, or social
media elements
Other sizes available upon request. File size: max. 50 KB for display formats only.
Prices are quoted in EUR, excluding VAT.
kfz-betrieb.de’s coverage is verified by IVW. Base your media strategy on
transparency and integrity
and on coverage data that you can trust. For more information, please visit
www.ivw.de
36
Teaser box solo
8
Banderole ad
9
Billboard ad*
10
Supreme ad*
12
Pushdown ad
13
With video ad
With business paper
Half-page ad*
11
Sidekick ad
14
Digital
8
Media Data
rantee
2014
Newsletter advertising
Newsletter sponsoring
The »kfz-betrieb« newsletter reports on top industry news Monday through
Friday. Number of subscribers: 47,133 1), potential contacts/week: 235,665 1 )
Exclusive sponsoring of a newsletter dispatch including:
Classic newsletter advertising
Price: EUR 2,750 per dispatch during the period booked
2)
3)
Price per
Price
Price
dispatch for per week per month
the booked
period 1)
1
Full-size banner
(placement preceding
table of contents)
468 x 60
2
Full-size banner
(placement following
table of contents)
468 x 60
700.–
2,800.–
8,400.–
468 x 60
650.–
2,600.–
7,800.–
160 x 600
800.–
3,200.–
9,600.–
3
1)
Size
(px)
Full-size banner
(intermediate placement) 2)
1 or 6 , 2 , 5 , 3 or 8 4 or 7
reservation of all advertising spaces
,
for your company during the booked period
9 Co-branding with logo and "sponsored by" claim
750.–
3,000.–
9,000.–
4
Skyscraper
5
Text ad 3)
6
Billboard ad
680 x 250
1,150.–
4,600.–
13,800.–
7
Half-page ad
300 x 600
900.–
3,960.–
11,880.–
8
XL banner
680 x 140
800.–
3,200.–
9,600.–
9
6
1
2
1,050.–
Based on number of subscriptions in 07/13
Placement between messages
Maximum of 1 dispatch per week
Prices are quoted in EUR, excluding VAT.
4
7
Digital
Format
37
With reach gua
5
8
3
Media Data
2014
Users on www.kfz-betrieb.de are looking for automotive expertise and solutions
to problems in an environment characterized by its high quality and high reach.
A company profile offers just the right solution provider in this context. By simply
clicking a URL, users can access the contact form or contact data to get in touch
with the company. Company profiles can do so much more, however. All articles
published to kfz-betrieb.de appear automatically in your profile, and you can
also integrate your own information there. All news and articles in your company
profile at kfz-betrieb.de will also be published – if you wish – to your social media
profiles on Facebook, Twitter and other accounts.
Your company profile will appear on kfz-betrieb.de:
As search results for user queries
Next to related editorial articles
In the company database
Prominent placement – efficient entry
38
Digital
Your company profile on
www.kfz-betrieb.de
Media Data
2014
Components
of your company profile
Company information
Logo, address data, Google Maps, e-mail, homepage, description (company portrait, number of employees, turnover, etc.), history, cover picture
Contact
Contact form, 5 contact persons with contact data and photo
Social media
Facebook, Twitter, Xing, Google+, YouTube, LinkedIn, RSS Feed
Company news
The company's own news, automatic link to editorial features
Digital
Pictures
Picture galleries with description
Videos
Videos with descriptive text, automatic link to the company's own
own videos/webcasts
Product presentation
Name, description (product photo, link to product URL) automatic
link from product announcements in the editorial environment
Products included
20
Events
Description, venue, date picture
Downloads
PDF, whitepaper
Display of the company profile
Contextual dispatch in the matching editorial environment
Display of the company logo in the detailed article view
Base price per year *
1,490.00
All prices are quoted in EUR, excluding V.A.T.
* Listings are renewed for one year if not canceled three months prior to the contract expiry date.
39
Media Data
2014
Topic sponsoring
At www.kfz-betrieb.de, you have the opportunity to promote your company by sponsoring
specific individual topic specials or complete topic channels as a professional partner in
an advertising environment free of waste coverage.
Overview of services:
Integration of logo in the respective topic channel or editorial topic special with
“sponsored by” claim and corresponding link
Digital
Accompanying co-branded banner on www.kfz-betrieb.de
Teaser box on homepage
Full use of all available advertising media (leaderboard, skyscraper, content ad) in
the topic channel/topic special or wallpaper underlay
Price: From EUR 6,900/month
Picture gallery sponsoring
Example of topic channel sponsoring by ProNeuwagen at
www.kfz-betrieb.de
Pictures say more than a thousand words. The picture galleries on www.kfz-betrieb.de testify to this and are nothing short of impressive. In fact, they represent one
of the columns with the highest reach and click affinity, which is why the galleries are updated on a weekly basis. Targeted sponsoring of the picture gallery gives you
the reach you need to build your brand and image as well as pursue other marketing objectives. It also allows you to reach users when they are most receptive to your
message
40
Price: On request
Media Data
2014
rantee
With reach gua
Online specials
Online specials position you and your products effectively for three months as an integral part of the online
portal. This exclusive landing page allows you to customize content about your company and its products.
Describe your company, products, and services in a compact, easy-to-read format supplemented by online
advertising.
Graphic design of landing page
Integration of editorial content including monthly
update
Content and graphic design of teaser boxes on the www.kfz-betrieb.de
homepage and in the corresponding newsletter
Teaser box on the start page with
link to landing page (monthly
www.kfz-betrieb.de homepage
change of motif and content)
Leaderboard
Incorporation of your logo in www.kfz-betrieb.de navigation
bar during runtime
Skyscraper
Within the online special: Exclusive use of advertising formats:
Leaderboard, skyscraper, content ad, and logo integration
"Sponsored by" + logo
Regular reporting about the success of your online special
Company profile at www.kfz-betrieb.de
Promotional advertisement designed by the publisher, with QR code, and
placed in kfz-betrieb
Reach:
Guaranteed ad impressions/potential contacts: 6,176,000
Price: EUR 26,000.-
41
Navigation button with link to
landing page at all navigation
levels
(minimum run time: 3 months - every additional month EUR 4,900)
Content Ad
You provide us with a:
 Logo
 Banner in the following formats: Leaderboard, skyscraper,
content ad
 Editorial content and monthly
updates
 Links
Online special at www.kfz-betrieb.de
Digital
Overview of services:
Media Data
2014
Contribute to the dialog –
at anytime and anywhere
Tip!
sic on-site
ternative to clas
Cost-efficient al
presentations
Live
Webcast
Product
Live broadcasting of presentations and training
courses. Present your specific know-how and
demonstrate the performance, benefits, and
applications of your offering. Viewers are actively
linked and can submit chat questions, which are
answered in ad-hoc style.
Market research included
You can conduct surveys during the conference
and receive direct feedback, enabling you to
gather customer-specific data.
Communication goal
Direct, location-independent dialog with customers and business partners. Dynamic and interactive documentation regarding the benefits of your
offering and your company's expertise.
Number of presenters/
participants
Presenters: Up to four people can conduct the
live webcast as a team of experts.
Participants: No number limit.
Technical requirements
Presenters: Webcam, microphone, and internet
connection (DSL or faster). Access to "Adobe
Connect" presentation software will be provided.
Includes a technical check.
Participants: Internet access (DSL or faster).
Accompanying marketing
Participation reminder via e-mail 1 hour before
and 15 minutes before the broadcast
Co-branded email advertising teaser box on the
homepage as Webcast of the Week
Lead generation
Further contacts to potential business partners
(leads) are generated in addition to the active
participants in the live webcast. This is achieved
by recording your live webcast to the webcast
database of www.kfz-betrieb.de. This recording
can then be viewed by registered users. Five
individual registration questions (for marketing purposes) included. Your webcast will also
appear on all relevant pages on www.kfz-betrieb.
de, optimized using search engine logic. Run
time: 3 months.
Price
from EUR 7,900.– for three months (including
all leads)
Option
42
Sale of leads (on expiry of the three-month
period) EUR 50.-
Digital
Live webcasts
Media Data
2014
Lead campaigns with whitepapers/webcasts
The campaign offers:
An effective media mix comprising a magazine, website, and newsletter
High awareness with a guaranteed minimum of 100,000 dispatches and ad
impressions of your company name, incl. specific content of your whitepaper/webcast.
Absolut Lead Guarantee: We guarantee the opportunity to engage in 1:1
dialog with 60 to 90 potential business partners (leads) based on exclusively
generated data.
Example of a lead campaign at www.kfz-betrieb.de
Service
43
Benefit
1 whitepaper or 1 webcast
(run time: 3 months)
Lead generation with guaranteed lead count
Teaser box on the www.kfz-betrieb.de homepage
20,000 ad impressions, guaranteed
Reach for whitepaper/webcast, opportunity for leads, awareness of your solution
approach
Co-branded banner in the relevant topic environment (skyscraper)
Guaranteed: 20,000 ad impressions
Reach for whitepaper/webcast, opportunity for leads, awareness of your solution
approach
Co-branded stand-alone newsletter
Guaranteed 5,000 + x dispatches
Exclusive reach for our registered online users and newsletter subscribers;
opportunity for leads
Text ad in the editorial newsletter
(at least 2 dispatches)
Reach for whitepaper/webcast, opportunity for leads, awareness of your solution
approach
Campaign price (example campaign)
From EUR 9,900–
Prices are quoted in EUR, excluding VAT
Digital
With a whitepaper or webcast, your company is able at all times to present itself
as a competent solution provider for market-specific problems, e.g. in the form
of product or application presentations, or studies or service descriptions that
provide high value for the target group. These advertising formats are placed
according to context in all relevant online articles (optimized using search engine
logic) and are accessible following registration. Whitepapers and webcasts are
thus an effective tool for acquiring new customers, as you’ll obtain professional
contactsonly who have first been verified by us. Whitepapers/webcasts are only
available for booking as part of a cross-media lead campaign.
Media Data
2014
Crossmedia offerings
Banners and the like are an indispensable ingredient for a successful marketing mix Add select digital advertising formats to your print advertisements and you will
extend you reach significantly in the automotive trade and service target group.
And what makes these crossmedia offerings really interesting is that you can take advantage of attractive combination rates.
Components
Advertisement + banner
Banner runtime: 4 weeks
Dispatch: 40,000 ad impressions1)
1/1 page, 4c + leaderboard or skyscraper
1/2 page, 4c + leaderboard or skyscraper
1/4 page, 4c + leaderboard or skyscraper
Advertisement2) + text ad
Text ad in one dispatch
of the »kfz-betrieb« newsletter
Regular price
in EUR
Crossmedia
price in EUR
11,780.–
8,195.–
6,400.–
10,500.–
7,300.–
5,700.–
1,280.–
895.–
700.–
1/1 page, 4c + text ad
1/2 page, 4c + text ad
1/4 page, 4c + text ad
9,030.–
5,445.–
3,650.–
8,100.–
4,800.–
3,200.–
930.–
645.–
450.–
Advertisement + company profile
Company profile runtime: 1 year
1/1 page, 4c + company profile
1/2 page, 4c + company profile
1/4 page, 4c + company profile
9,470.–
5,885.–
4,090.–
8,400.–
5,200.–
3,600.–
1,070.–
685.–
490.–
Advertisement/advertorial
+ landing page
Landing page runtime: 2 months3)
1/1 page, 4c + landing page
Junior page, 4c + landing page
1/2 page, 4c + landing page
12,980.–
10,135.–
9,395.–
11,600.–
9,000.–
8,400.–
1,380.–
1,135.–
995.–
1) depending on availability
2) Our service: For your advertisement we will be glade to create a QR code with a direct link to your website
3) Including a co-branded content ad with 50,000 ad impressions and integration with an own menu point into the navigation bar of kfz-betrieb.de (depending on availability)
44
Your savings
in EUR
Digital
Crossmedia offerings
Print + online
Media Data
2014
scount.
ng with 20 % di
feri
Our trade fair of
Our special crossmedia offering for Automechanika 2014
So be sure to grab the attention of executives in the automotive trade early on
with the crossmedia offering from »kfz-betrieb«. The combination of an advertisemet, online integration and a video production on your exhibit ensures you
enjoy extensive coverage at attractive rates.
Crossmedia offering
Advertisement
in the Automechanika trade fair issue 37
incl. reference to your exhibition stand e.g. 1/1, 4c*
EUR 7,980.–
Online integration
at kfz-betrieb.de with your logo
on the landing page for Automechanika
EUR 450.-
Video production
EUR 1,250.on your Automechanika exhibit
In a video clip lasting approx. 60 seconds you can present your company or exhibition highlight in the form of an interview, which is made all the more interesting
by on-the-spot views of your star product.
Total price
20 % trade fair discount
Campaign price for Automechanika
EUR 9,680.Your savings EUR 1,936.EUR 7,744.-
*The offering also applies for all other ad format. The respective pices are listed
onpae 24.
45
Digital
The Automechanika trade fair will open its doors in Frankfurt on 16.09.2014. The
world's biggest trade event for the aftermarket in the automotive industry is the
most important meeting-place for decision-makers from the automotive business.
Once again in 2014, around 4,500 exhibitors will be awaiting 150,000 visitors.
Media Data
2014
»kfz-betrieb« mobile offering
Mobile internet access on the rise
Digital
Mobile Internet use continues to advance and interest in mobile access has
increased dramatically in the last few years. This is mainly ascribed to the
increasing availability of the relevant mobile devices, such as smartphones and
tablets. Therefore, the experts expect a further increase in the next few years
as cell phone contracts expire and are replaced by flat rate charges.
Industry information on the move
Due to the increased use of iPhones, iPads and smartphones, more and more
decision-makers in the automotive industry are interested in obtaining up-todate and in-depth industry news from kfz-betrieb while they are on the move.
With a mobile internet website and a kiosk app, kfz-betrieb has responded to
the demands for mobile internet industry information and offers its advertising
customers new promotion options among executives in the automotive retail
trade and service workshops.
46
QR codes
The rising popularity of smartphones means that QR (= quick
response) codes can be used by an ever-larger target group. The
link this establishes between the print and online worlds makes
it possible to experience print advertisements, increases their
exposure, and invites readers to be interactive.
We would be happy to create a QR code for you. Simply ask your
media consultant for details.
Media Data
2014
Mobile advertising
Digital
The mobile internet website http://mobil.kfz-betrieb.de is a response to user demands for industry news that can be accessed by mobile internet and provides
daily news and photo galleries dedicated to the automotive industry.
Special feature: the »kfz-betrieb« mobile internet service is completely independent of special mobile devices and you won't have to draw on app stores
or the Android Market to be able to use it. Regardless whether you use an
iPhone, Android-based smartphone, or Internet-compatible cell phone from the
usual suppliers: mobil.kfz-betrieb.de is available for unlimited access. For this
reason, this very recent offer from kfz-betrieb is already enjoying high rates of
access from the industry.
Reach
mobil.kfz-betrieb.de achieves a monthly reach of more than 55,000 ad impressions.*
*As of 01/13.
The benefits of mobile internet banner ads
Personal – Your message reaches decision makers on their own smart
phone.
High awareness – No more than 2 advertising formats are displayed per
page.
High response figures – the generally high interaction with smartphones
and the near-content placement ensure a high click rate.
The innovative and modern way to extend your print and online campaign.
47
Prices and sizes
Format
Mobile banner1)
1)
Sizes (px)
112 x 30
167 x 30
216 x 56
305 x 64
Placement
CPTR
Run of site
File size: 3 KB, deliver as .gif or .jpg file, no Flash, non-animated.
Prices are quoted in EUR, excluding VAT.
100
Media Data
2014
»kfz-betrieb« in the App Store – bringing ads to life
With the Kiosk App, Apple iPad users can now download digital issues of »kfzbetrieb«.
Simply enter »kfz-betrieb« in the App Store and download the Kiosk app. Subscribers of the print version of »kfz-betrieb« can download digital issues free of
charge. All they need to do is specify their subscription number to gain access
to the database. Non-subscribers can download individual files (issues) for EUR
3.59 per issue. Also known as rich media papers, they can be enriched with
multimedia content such as your ads. Your advertising thus acquires immediate
added value for the reader.
Enhancement of print advertisements (!) with multimedia content
Better user awareness
Longer dwell time for your content
No media discontinuity
Innovative and contemporary extension of your print and online
campaign
Opportunity for direct contact through link to your homepage
Differentiation from the competition
Digital
The advantages of advertising in a Rich Media paper
Prices and sizes
Format
48
Product scope
Price
Multimedia advertisement
Enrichment of your
print ad with multimedia
content, e.g.:
– External links
– Video files
– Audio files
– Photo galleries
EUR 490
Sponsoring of individual
digital issues (rich
media papers)
Integration of sponsor logo
Insertion of an intermediate page
Enrichment with
– External links
– Video files
– Audio files
– Photo galleries
On
request
* excl. price for print advertisement - see page 22
Media Data
2014
»kfz-betrieb« events
11./12.02.2014
In the used vehicle trade, price-sensitive customers with high expectations are
exposed to an oversupply of vehicles. Business is competitive and serves as
a point of contact and opportunity and thus requires a professional approach
combined with clever marketing to be successful. The "German Remarketing
Convention" focuses on exactly these topics by examining the entire life cycle
of a used car – from trading in, purchasing, and assessing through to using
clever marketing tools. There will be engaging keynotes, introductory speeches
and examples from the automotive trade, along with a trade exhibition where
marketers, service providers and wholesalers can present their activities. Approximately 200 participants are expected to attend the 2-day convention.
The award for excellence in car sales
08.04.2014
The sales award will be presented to recognize excellent organizational skills
applied in the passenger car trade. Dealers and independent trading concerns
of all sizes are eligible. Assessment criteria include vehicle presentation, salesmanship, marketing for new and used cars, and the service interface.
www.vertriebs-award.de
Events
The information and communications platform for "Automotive
Remarketing"
www.deutscher-remarketing-kongress.de
The forum for sales professionals in the automotive business.
08./09.04.2014
During the Car Sales Convention, which celebrated its premiere in 2013, and immediately following the presentation of the sales award, participants will have the
opportunity to learn from professionals about how to further expand their sales
activities and implement new ideas for daily business. The event is characterized
by its balanced offering of practical forums, lectures and networking opportunities.
49
www.autovertriebstage.de
Media Data
2014
»kfz-betrieb« events
14
Würzburg Bodywork and Damage Convention
The industry hits the road
04./05.04.2014
25. – 27.07.2014
The 2-day convention focuses on all aspects of bodywork repair and damage
management. Experts, lawyers and insurance agents meet on day 1 to discuss
damage issues. This is followed on day 2 by an open forum for all workshops
which repair vehicle bodies and paint finishes. The Würzburg Bodywork and
Damage Convention caters to participants by offering numerous practical talks
and exciting live presentations from the world of body repair. Industry-oriented
management lectures round off the informational experience. Accompanying
the forum is a comprehensive trade exhibition.
"Vogel Business Media on the Road" − for the seventh time already the publisher
of »bike and business« and »kfz-betrieb« is pleased to invite you to take part in its
group cruising event. Selected tours and captivating talks provide the ideal framework for an enjoyable and informative exchange of ideas. Every year, around 80
decision makers at automotive and motorcycle dealers as well as managers at
OEMs and in the accessories industry take part in the tour. A unique networking
opportunity!
www.motorradtour-vogel.de
Service Award 2014
kfz-betrieb
The award for excellence in service management
18.09.2014
Service and repair shops with innovative service concepts and clever marketing strategies are candidates for the award. Passenger car and commercial
vehicle dealers throughout Germany are eligible, regardless of brand and
manufacturer. Assessment criteria include innovative service concepts, clearly
structured processes and outstanding customer service.
50
www.service-award.de
Events
www.karosserie-schadenstage.de
Media Data
2014
»kfz-betrieb« events
Internet Sales Award 2014
kfz-betrieb
The award for excellence in online sales
The award for young, successful managers
Service and repair shops which exercise total control over their vehicle sales
processes via the internet are candidates for this award. Eligibility extends
to brand-bound car dealers as well as independent operations. Assessment criteria include an attractive Web site, innovative marketing and sales concepts,
and streamlined internal processes.
»kfz-betrieb« will be presenting this award for the 16th time to the most successful young managers (under 35) in the automotive trade. The personality,
career background, and entrepreneurial skills of young male and female executives are judged.
18.09.2014
23.05.2014
www.junioraward.de
www.internet-sales-award.de
KONGRESS
FORUM FÜR NACHWUCHSFÜHRUNGSKRÄFTE IM KFZ-GEWERBE
51
Forum for the next generation of managers in the automotive
trade
The award for the best female entrepreneurs in the automotive
trade
23./24.05.2014
23.05.2014
Based on the junior award, which has been presented for the past 14 years, kfzbetrieb will now also be holding the juniors convention for the second time. The
managers of today and tomorrow can use the two-day convention to further their
skills and knowledge in several workshops and exchange ideas and discuss challenges through networking − across brands and with speakers who have solution
approaches specially devised for young managers.
»kfz-betrieb« will be presenting its award for the best female entrepreneurs in the
automotive industry for the 23rd time. Key criteria are personality, individual contributions made to the automotive business, and the balance established between
occupation and family.
www.junioren-kongress.de
www.womens-award.de
Events
junioren
Media Data
2014
»kfz-betrieb« events
unternehmerinnen KONGRESS
FORUM FÜR WEIBLICHE FÜHRUNGSKRÄFTE IM KFZ-GEWERBE
Forum for female managers in the automotive trade
Forum for independent automotive and service companies
»kfz-betrieb« will be holding the convention for female entrepreneurs for the 23rd
time. The two-day convention has become an established industry platform for
female managers in marketing, service, and trade occupations. The event is noted
for its excellent networking, exceptional speakers, and a welcome opportunity to
discuss practical topics across brands.
»kfz-betrieb« has developed this conference into a unique forum for owners and
managers of independent workshops and service companies. The German Motor
Trade (ZDK) traditionally co-organizes the event, which is characterized by its
practical lectures that cover all areas of work for independent and brand-bound
organizations.
www.unternehmerinnenkongress.de
www.freie-service.de
25.10.2014
Forum for dealership service management
Award for independent workshops
with an excellent service business
25.10.2014
The »kfz-betrieb« media brand presents this award for independent workshops
with innovative service concepts and clever marketing strategies. Eligibility
extends to independent car dealers and trade and service companies as well
as owner-managed and non-owner-managed service and repair shops. Assessment criteria include innovative service concepts, clearly structured processes
and outstanding customer service.
52
www.deutscher-werkstattpreis.de
01/02.12.2014
The Auto Service Conference provides dealership owners, managing directors
and service managers with a meeting-place for discussing cross-brand service
management issues. Industry-related presentations, the service ideas of the
year, and service forums for a topic-related exchange of ideas will form the
basis of this new information and communication platform. Attention will focus
on such topics as: instruments for strengthening customer ties, personnel management, increasing service revenue, and legal aspects. The event will take
place at the Vogel Convention Center in Würzburg.
www.autoservicetage.de
Events
23./24.05.2014
Media Data
2014
Face-to-face marketing with kfz-betrieb
Event and award sponsoring is a unique way to draw attention to your company
and supplement your classic advertising campaign. No other part of your crossmedia advertising mix gets you on site and in direct dialog with your potential
customers. As an event sponsor, you enjoy all of the benefits of face-to-face
marketing without having to be distracted by organizational details.
Your sponsoring options
Business partnership
Includes: Logo features in all publications concerning the event, use of presen-
Presentation areas
Company and product presentation as communication area in the exhibit or
catering hall
Lunch sponsoring
Includes: Welcoming address prior to lunch, logo features
on the menu, table flags and company table napkins and much more.
Other sponsoring options in consultation with the event organizer
Your contact at »kfz-betrieb« would be delighted to discuss prices and other
options for an award or event sponsoring opportunity with you on a one-to-one
basis.
53
Events
tation areas, company information as loose leaf supplement to the conference
documentation and much more.
Media Data
2014
Services & support
To ensure the success of your advertizing strategy, Automotive Media is on hand
with a competent team of consultants that will assist you in designing and creating your message. Additional support services such as market research and
direct marketing further promote the effectiveness of your campaign.
Address marketing
Direct marketing is an effective method of acquiring new customers. Here, you
present your products and services directly to target group contacts; the business addresses you choose largely determine your marketing success. We assist
you in this process and provide you with up-to-date, high-quality addresses.
Market research
Choose from over 1 million addresses, of which 350,000 are personal, to find the
Do you want to know the impact your advertisement has made or how it is perceived by the target group? The publisher's Automotive Media division assists
you with advertising tests, topic surveys in journal, editorial prize competitions,
and additional questions in market panels.
We will be glad to inform you of your options.
information you need for your direct marketing campaign.
Example:
Participation in the »kfz-betrieb« annual advertising copy test with differentiated
analysis and benchmark coverage of your advertising motif.
For a detailed description see page 29.
Price of copy test: free
The following criteria will optimize your selection:
 Industries / defining characteristics
 Persons by position / function
 Zip code / regional restriction
 Company size
 Allocation by trade journal
Our guarantee:
Our addresses typically have a deliverability rate of 99 percent. For every delivery
that is not made, you will be refunded 1 Euro.
54
Services
Further information about address marketing is available at:
http://www.datam-adressdirekt.de
Media Data
2014
Special print formats
Customer specials or panoramic folds
A »kfz-betrieb« customer special or panoramic fold allows you to exclusively present your company, strategic goals, or product portfolio to the industry. Possible
content ranges from company portraits, to product/portfolio overviews and interviews, through to user reports from dealers and workshops. Independent, professional
reporting ensures editorial credibility and thus the value of the overall special.
Customer special
Panoramic fold
Format: 21 x 29 cm, portrait format, print: 4-c
Binding: Saddle stitch
Features: mat 80 g paper
(cover 170 g/m², glossy) Scope: 20 pages
(16-page insert + 4-page cover)
Base circulation: 26,000 copies
Distribution: In conjunction with »kfz-betrieb«
Format: closed: DIN A4 portrait format,
Print: 4-c
Features: 150 g paper, gloss
Binding: Letter-folded, with perforated tear-out
Scope: e.g. 6 pages
Base circulation: 26,000 copies
Distribution: In conjunction with »kfz-betrieb«
Price: approx. EUR 31,500.– *
Prince: approx. EUR 13,000.– *
Special price for online special: EUR 9,900.Run time: 3 months
This price is only valid in conjunction with a print special format.
55
* Prices excl. off-prints. Off-prints can be made at any time (conditions upon request). Excluding VAT at the applicable rate.
Services
TIP!
The content of your special print format can also be
used for an online special (see services on page 38) at
www.kfz-betrieb.de. This will increase your reach by a
multiple.
Media Data
2014
Special print formats
Special formats such as pocket guides and dealers’ guides ensure increased awareness within your target group and allow
you to be presented as a professional sponsor of your chosen topic.
Pocket guide
Dealer guide
Special reprints
Format: DIN A6 portrait format, print: 4-c
Binding: Saddle stitch
Features: Light-gloss, 70 g paper (cover 150 g),
scope: e.g. 44 pages (40-page insert + 4-page cover)
Circulation: 26,000 (affixed to »kfz-betrieb«)
Format: DIN A5 portrait format, print: 4-c, binding:
saddle stitch
Features: semi-glossy 70 g paper (cover 150 g)
Scope: e.g. 44 pages
(40-page insert + 4-page cover)
Circulation: 26,000 (affixed to »kfz-betrieb«)
Profit twofold from your publication appearing
in a distinguished trade journal. We will showcase
your product and company in a special reprint which
you can use to "spread the word" further – an effective
advertising tool.
Price: approx. EUR 25,000.– *
Price: approx. EUR 32,000.– *
Format: DIN A4 portrait format, print: 4-c
Features: Light-gloss, 115 g paper
Scope: e.g. 4 pages
Circulation: e.g. 1,000 copies
* Prices excl. off-prints. Off-prints can be made at any time (conditions upon request). Excluding VAT at the applicable rate.
56
(excl. VAT)
Services
Price: approx. EUR 1,400.–
Media Data
2014
Corporate media solutions and corporate publishing
Agency for the complete realization of your print and digital customer magazines, employee magazines, business and
sustainability reports, and newsletters.
Creation and project management
Concept & design
Content/editing & production
Target group management and reach control
Dedicated distribution and marketing department
Advertising acquisition for print and online
Active collaboration management (inbound & outbound)
"Orchestration" of partners
Digitalization of communication
57
Your contacts:
Tina Schäfer
Vogel Corporate Media GmbH
Director
Tel.: +49 (0) 30 / 89 04 81-222
Fax: +49 (0) 30 / 89 04 81-228
E-mail: tina.schaefer@vogel-corporatemedia.de
Sonja Wilke
Vogel Corporate Media GmbH
Key Account Manager
Tel.: +49 (0) 30 / 89 04 81-223
Fax: +49 (0) 30 / 89 04 81-228
E-mail: sonja.wilke@vogel-corporatemedia.de
Services
Strategic consulting
Media Data
2014
Digital special reprints
Content syndication
Feature articles dealing with your company in »kfz-betrieb« are highly regarded
by your customers. The promotional impact of such articles is best used with a
special digital reprint in the original layout. Reprints are a highly versatile advertising medium: You can distribute them as part of mailing campaigns, use them
on your website/intranet and as supplements to your standard brochures and
leaflets in electronic form (e.g. CD-ROM), and hand them out to sales partners for
additional information.
Use of editorial content: With this arrangement we provide you with upto-date, high-quality content taken from »kfz-betrieb« and other Vogel
Business Media offerings – covering exactly those subjects of relevance to your target groups – for use on your own website. By using our
Apart from single orders we can also offer you an attractive service subscription
called "myDigiAbo": As a subscriber you receive all articles published in connection
with your company – automatically and with an additional price deduction of 25 %.
It is possible, for example, to supplement your customer newsletter with
announcements that lead the reader to your website and strengthen your customer ties. Similarly we can supply you with a variety of content for your Intranet
, enabling you to inform your employees about interesting new developments in
your fields of activity. As the portal operator in our content syndication arrangement you have access to a wealth of high-grade articles covering all relevant
branches of industry and commerce.
PDF (72 dpi)
Up to 2 pages
3 pages
4 pages
Single order
198
248.–
298.–
myDigiAbo
148
186.–
223.–
(Prices quoted in Euro, excluding VAT at the applicable rate)
How is it done? In a dialog with you we first draw up a content package tailored
to your individual requirements. Then we supply the content in standard formats
such as PDF and XML, including all essential rights of use for your company.
That's it! Ask us – we'll be glad to advise you.
Digital special reprints:
Manuela Maurer, phone: +49 931 418-2786
E-mail: manuela.maurer@vogel.de
Content syndication:
Bernd Meidel, phone +49 931 418-2684
E-mail: bernd.meidel@vogel.de
For more information go to http://www.mycontentfactory.de
58
At myContentfactory we offer you the opportunity of using feature articles and
news items from kfz-betrieb and “www.kfz-betrieb.de” as one of your own marketing instruments.
Services
Rates:
industry news, market overviews, feature articles and webcastsyou not only
expand the content of your online media but also profit directly from the technical
expertise of our editorial offices.
Media Data
2014
Production of webcasts
Event service + location
If you decide to add an innovative online video ad or webcast at www.kfz-betrieb.
de but do not have any film material about your product or company, we will
gladly show you how to create your own video.
VCC Vogel Convention Center
2 large halls (850 m² or 1,200 m²)
6 conference/workshop rooms for 30 to 110 participants
Total capacity: Approx. 1,000 visitors
Production examples:
Production at your company's headquarters:
Production at a trade fair:
Lecture:
Product information:
Webinar:
From EUR 4,900–
From EUR 1,900–
From EUR 490–
From EUR 2,900–
From EUR 3,900–
Rental fee for the “Shedhalle”:
Approx. EUR 2,900.–
Rental fee for the "Rotationshalle":
approx. EUR 3,500.–
Rental fees will be charged at 50 percent (50 %) on preparation/tear-down days.
Additional services
Design service for print and online advertising media
Price: By outlay
Website creation
Price: By outlay
Campaign planning with lead and reach guarantee
Price: free
59
Services
Quality check of whitepapers
Price: Free
Media Data
2014
Contact: Machines sold
Anna Gredel
Elke Günter
Benedikt Seubert
Director of Sales &
Order Management
+49 (0) 931 18-2920
anna.gredel@vogel.de
Key Account Manager
+49 (0) 931 418-2347
elke.guenter@vogel.de
Key Account Manager
+49 (0) 931 418-2816
benedikt.seubert@vogel.de
Siegfried Rohrbach
Susanne Seehuber
Ragnar Lang
Key Account Manager
+49 (0) 931 418-2416
siegfried.rohrbach@vogel.de
Key Account Manager
+49 (0) 931 418-2956
susanne.seehuber@vogel.de
Key Account Manager
+49 (0) 931 418-2771
ragnar.lang@vogel.de
Doris Kümmet
60
Services
Classifieds
+49 (0) 931 18-2450
doris.kuemmet@vogel.de
Media Data
2014
Contact: Management/
Marketing/Editorial Team
Florian Fischer
Stefan Zügner
Simone Lenk
Management
+49 (0) 931 418-2430
florian.fischer@vogel.de
Director of
Marketing & Sales
+49 (0) 931 18-2429
stefan.zuegner@vogel.de
Product Marketing Manager
+49 (0) 931 18-2748
simone.lenk@vogel.de
Wolfgang Michel
Services
Editor-in-Chief,
kfz-betrieb
+49 (0) 931 418-2561
wolfgang.michel@vogel.de
61
The general terms and conditions of Vogel Business Media GmbH & Co. KG apply and can be viewed online at www.kfz-betrieb.de/media.
You choose the channel, we supply the knowledge
Those in search of qualified expertise will quickly find what they're looking for on our innovative
media platforms. Vogel Business Media is one of the leading German trade journal publishers to
connect markets and people. Be it print media, digital media or a live event, select the channel that
is most convenient and effective for you from the variety of communication options available. Use
trade journals, information services, online media, mobile offerings, apps, reference books, and
our vast array of services and events. Tune in!
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|
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|
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|
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