1. business and industrial
2. business operations
3. human resources
4. compensation and benefits

EXHIBITOR BROCHURE
Exclusive to Canadian Franchise
Association Members
Looking for
Quality Leads?
The CFA’s Franchise Show is Canada’s largest
franchise-only exhibition, bringing together
the most brand-name franchises at all
investment levels, for all potential franchisees.
ToronRto
OCTOBE
25 & 26, 2014
PLATINUM SPONSOR
Toronto Congress Centre, Hall F, South Building
650 Dixon Road (off highway 401)
Toronto, Ontario
October 25 & 26, 2014
The National Voice of Franchising in Canada
11022014JSZ
We are proud to be imitated, but don’t be fooled.
Many business shows showcase low-investment business opportunities, which can dilute your offering.
CFA’s two-day show invites you to exhibit among the most recognizable franchise names in Canada.
Exhibiting in The Franchise Show is exclusive to CFA members.
If you are looking to expand your franchise, The Franchise Show is a must!
Contact the Canadian Franchise Association for membership and show information.
Canadian Franchise Association 1-800-665-4232 / Lou Gervasi Ext. 243, Email: lgervasi@cfa.ca
More Exposure,
More Leads, More Sales
Why exhibit at The Franchise Show?
• Meet thousands of potential franchisees
face-to-face
• Generate franchise sales
• Meet qualified investors
• Build on CFA’s massive media buy, which
includes top radio and television stations, and
extensive print advertising in the most-read
newspapers and magazines
• Build your brand awareness
• Increase exposure for your business
• Exhibit with other industry leaders
• Raise your profile in the industry
• Network with other industry members
• Solidify relationships with your customers
Who Attends
The Show?
The Franchise Show reaches potential
franchisees who are ready to invest as well as
new investors.
Past show attendees said:
• 40% ready to invest $10,000 to $100,000
and 35% were ready to invest $100,000 –
$500,000
• 60% confirmed they are ready to invest
in 1-2 years
• 70% of visitors are between the ages of
25-50 years old
• 40% of attendees said they had not
previously attended a Franchise Show
FREE: Attendee Lead List
An Exclusive Benefit Now Available to The Franchise Show Exhibitor
Receive a permission-based lead list of attendees at The Franchise Show. Attendees are asked to
provide us with their contact information. They are given the opportunity to opt-out of receiving
information from exhibitors so the list you will receive is highly qualified. You can now receive this
permission-based list within 10 days after the show by completing the “List Usage Agreement”
found in the Exhibitor’s Manual available at www.cfa.ca
Exhibitor Testimonials
“This show exceeded my expectations, both in terms of number of leads and quality of the people I talked with.
CFA staff were professional and responsive to any needs I had. I've already booked my next show with the CFA!”
~ Gary Prenevost, Frannet of Southern Ontario
“Excellent show- provided fantastic exposure and generated quality leads.”
~ Pino Di Ioia, Beavertails Canada
page 2
11022014JSZ
The Franchise Show has the largest number of
Canada’s franchise brands under one roof.
*Floorplan subject to change
709 708 707 706
705
704 703
702 701
AISLE 700
EXIT
WASHROOMS
220
221 320
321 420
421 520
521 620
621
218
219 318
319 418
419 518
519 618
619
216
217 316
317 416
417 516
517 616
617
214
215 314
315 414
415 514
515 614
615
EXIT
212
210
208
213 312
211 310
209 308
313 412
311 410
309 408
413 512
411 510
409 508
513 612
511 610
AISLE 600
• Attractive draped booth
• FREE Carpeted aisles
• FREE Comprehensive Exhibitor
Manual
• FREE Exhibitor’s Lounge,
including complimentary
refreshments and lunch
• FREE Quiet seating area for
one-on-one meetings
• FREE Listing in the Show Guide
• FREE Exhibitor Badges
• FREE 24 Hour Security
• FREE parking
• FREE guest passes;
• FREE – Lead List of the show
attendees
711 710
AISLE 500
Booth Package
712
AISLE 400
Exhibit space is reserved for CFA
member Franchise Systems, as well
as CFA member Franchise Support
Services companies.
SEMINAR
SERIES B
EXHIBITOR
LOUNGE &
MEETING ROOM
AISLE 300
Exhibit Space
SEMINAR
SERIES A
AISLE 200
Demand for exhibit space
is extremely high and
space fills up quickly.
Reserve Your Exhibit
Space Today.
509 608
613
611
609
EXIT
206
207 306
307 406
407 506
507 606
607
204
205 304
305 404
405 504
505 604
605
202
203 302
303 402
403 502
503 602
603
200
201 300
301 400
401 500
501 600
601
EXIT
PUBLIC
REST AREA
AISLE 100
108
107 106 105 104 103
102 101 100 099 098 097
SHOW
ENTRANCE / EXIT
page 3
11022014JSZ
Increase your visibility at
The Franchise Show
AISLE SPONSOR
$599 (7 available)
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BRONzE
$599 (3 available)
Logo on overall show signage
Logo on show guide sponsor page
Logo on event web pages
Logo on e-marketing materials
Show guide listing enhancement & QR code
Your promotional flyers inserted into attendee bags (flyers to be supplied by sponsor)
Logo recognition as official sponsor of onsite exhibitors’ newsletter
Your company bags given to all attendees (bags to be supplied by sponsor)
Opportunity to speak at two seminars during the show
Recognition in print, radio and television advertising
Two premium 10’x10’ booth spaces
Logo on show guide cover
Right of First Refusal on Platinum Sponsorship for next
Franchise Show in Toronto (same month)
Full-page colour show guide ad
Full-page colour inside-front-cover show guide ad
One colour business card-sized ads in e-newsletter to franchise contacts
Logo on sign on ticket counter at entrance
One-hour time slot in Ask the Experts booth
Logo on 4’x3’ hanging aisle sign
SILVER
$799 (4 available)
Please Note: Sponsorship is reserved for Franchise Systems who are Franchise Show exhibitors.
Sponsorship is open to all Franchise Support Services members.
PLATINUM
(SOLD)
The
Franchise Show
TORONTO, ON • October 25 & 26, 2014
GOLD
$899 (1 available)
If you are targeting FRANCHISORS, look for this symbol:
If you are targeting PROSPECTIVE FRANCHISEES, look for this symbol:
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For further details and sponsorship availability visit www.cfa.ca or
Contact: Canadian Franchise Association at 1-800-665-4232
Lou Gervasi - Ext. 243 / lgervasi@cfa.ca
Exhibitor Testimonial
“The CFA produced a well executed event. Their team of support staff were
very helpful during the time leading up to the show and the weekend of.
There was a great turn out of qualified prospective franchise owners, most of
whom seemed well-educated in their area of interest. We look forward to
exhibiting at the next show.”
~ Oliva Montagna, Quiznos
11022014JSZ
Advertising
Opportunities
NEW: Digital Advertising & QR Code Listing Enhancements
Advertising Packages:
Ad Package 1 ................................................$799 (1 available)
Outside Back Cover Full Page Ad + QR code listing enhancement
Ad Package 2 ................................................$699 (1 available)
Inside back Cover Full Page Ad + QR code listing enhancement
Ad Package 3 ................................................$499 (unlimited)
Full Page Ad + QR code listing enhancement
Ad Package 4 ................................................$399 (unlimited)
Promotional flyer insert in attendee bags (2,500 flyers to be
supplied).
Ad Package 5 ................................................$299 (unlimited)
Do you have more than one brand? Add an additional brand
listing and colour logo + QR code listing enhancement.
Material Specifications
• Logo must be provided in TIF or EPS format, 300 dpi, CMYK
• Print ad Specifications:
Full page ad: 5.5” x 8.5” plus 1/4 inch bleed (width x height)
1/4 page ad: 4.865” x 1.815”
QR code: 0.75” x 0.75” (TIF or EPS format)
Ads must be Press Ready PDF or TIF (300 dpi).
Ad locations cannot be reserved due to size restrictions.
• Promotional flyers: 8.5” x 11”, 2 sided or smaller
• E-mail your logo and ad to events@cfa.ca
For further details and advertising availability visit
www.cfa.ca or Contact:
Canadian Franchise Association at 1-800-665-4232
Lou Gervasi - Ext. 243 / lgervasi@cfa.ca
Ad Package 6 ................................................$249 (unlimited)
Colour Logo + QR code listing enhancement to appear with your
listing description.
Ad Package 7 ................................................$299 (unlimited)
NEW! Digital Advertising - Highlight your brand and direct traffic
to your booth through scrolling advertisement on large digital
monitors located at the show entrance and on show floor.
Add-ons to packages above.
NEW! Digital Advertising ..............................$199 (unlimited)
Highlight your brand and direct traffic to your booth through
scrolling advertisement on large digital monitors located at the
show entrance and on show floor.
Bag Insert ......................................................$199 (unlimited)
Add a promotional flyer insert in attendee bags
(2,500 flyers to be supplied).
Deadline for Show Guide Advertising is SEPTEMBER 26, 2014.
Exhibitor Testimonials
“Great show and a high volume of attendees both days, I thought it was
executed very well.”
~ Peter Druxerman, Druxy's
“We were very pleased with the volume of traffic and quality of attendees.”
The CFA Franchise show gave us a great window for
potential franchisee to discover us as a franchisee.
And the amount of these were far more than what we
had anticipated. A must attend show!
~ Sebastien Clermont, Mom’s Express
~ David Watson, Premier Homecare Services
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Exhibitor Contract (Page 1 of 2)
Toronto, Ontario • October 25 & 26, 2014
Toronto Congress Centre, Hall F, South Building
1 Exhibitor Information (Only CFA member brands and companies can exhibit at The Franchise Show)
(Please print clearly or type)
q CFA Member
q Pending CFA Member
Company Name:
How do you want your company name to be listed in the show guide and in the on-line exhibitor list:
(Multi brands may only be displayed if they are owned by the same franchisor)
Contact:
Title:
Address:
City:
Prov./State:
Postal/Zip:
Phone:
Fax:
E-mail:
Contact Name (to receive exhibitor manual):
E-mail:
2 Exhibit Space
✎ Please indicate your booth(s) location preference:
1ST CHOICE:
2ND CHOICE:
to the exhibitor on September 12, 2008.
Identify competitors who you do not wish to be located near:
1.
2.
3.
5 Sponsorship Opportunities
Please select your package(s):
4.
5.
6.
3 Booth Rates
SizE
CFA MEMbER
10’ x 10’
$2690
10’ x 20’
$3650
10’ x 30’
$4475
q Platinum Package
q Gold Package (1 available)
q Silver Package (4 available)
q Bronze Package (3 available)
q Aisle Sponsor (7 available)
Sponsorship Subtotal
SOLD
$899
$799
$599
$799
=$
6 Advertising Opportunities
Quad (20’ x 20’) booth space available on request.
Booth rates include: booth space, company listing in show guide, 8
foot back draping, 24-hour security and exhibitor’s lounge. Please
refer to your exhibitor manual for extra furnishing rentals, electrical
services, shipping, etc., as these items are not included in the rates.
Please indicate your booth size:
Booth size: (10 x _____)
=$
Booth Rate Subtotal
=$
4 Optional Booth Packages
(Includes: grey carpet, 2 grey fabric chairs and 6 foot
skirted table)
Please select your optional booth package:
q 10’ x 10’ Booth Package....................Only $255
q 10’ x 20’ Booth Package....................Only $349
q 10’ x 30’ Booth Package....................Only $443
Check below if your booth display includes:
q Food sampling
q Vehicle/trailer q Live animals
Optional Booth Package Subtotal = $
✎
For a full description on Sponsorship or Advertising packages please refer
to the Sponsorship and Advertising Opportunities listed on pages 4 & 5.
For availability contact Canadian Franchise Association at 1-800-665-4232.
- Lou Gervasi - Ext. 243 / lgervasi@cfa.ca
- Suzy Sanford - Ext. 225 / ssanford@cfa.ca
The 2nd page of this form must be completed & signed
to make this contract valid – please see next page
Please select your package(s):
q Ad Package 1 (1 available)
Outside back cover full page ad + QR code listing enhancement
$799
Inside back cover full page ad + QR code listing enhancement
$699
Ad Package 3 (unlimited)
Full page ad + QR code listing enhancement
$499
Promo flyer in attendee bags
$399
Add supplement brand listing + Colour logo &
QR code enhancement
$299
Ad Package 6 (unlimited)
Colour logo & QR code enhancement
$249
Scrolling digital advertisement
$299
q Ad Package 2 (1 available)
q
q Ad Package 4 (unlimited)
q Ad Package 5 (unlimited)
q
q Ad Package 7 (unlimited)
Add-ons to packages above.
q NEW! Digital Advertising (unlimited)
q
Scrolling digital advertisement
$199
Bag Insert (unlimited)
Add a promo flyer in attendee bags to any of the above packages
$199
Advertising Subtotal
=$
Contract page 1 of 2
11022014JSZ
Exhibitor Contract (Page 2 of 2)
Toronto, Ontario • October 25 & 26, 2014
Toronto Congress Centre, Hall F, South Building
7 Show Guide Listing Description
Please provide 25 words or less describing the nature of your business, including your contact name and phone number by e-mail
Dianna Merlocco at dmerlocco@cfa.ca. Show guide listings are due on or before September 26, 2014.
If you have participated in our previous shows and would like to use an existing company listing, please select one of the following:
q February 2014 Toronto q January 2014 Montreal q November 2013 Vancouver q October 2013 Toronto
8 Franchise Show Exhibitors Co-op Advertising Program (optional)
______________________________________ will participate in the Franchise Show Exhibitors Co-op Offering. We agree to include the
following information: “The Franchise Show, Toronto Congress Centre, Dixon Road (near 401), October 25 & 26, 2014 in our pre-show
advertising. In exchange, our company logo and link will be featured on The Franchise Show Exhibitors Page.
q Attached is a copy of our advertising. q A tear sheet copy of our advertising will be forwarded under separate cover.
9 Terms & Conditions
Please note CFA tradeshow payment schedule:
Terms: 1) Deposit – 10% of total amount (non refundable) with signed
contract due upon booking. If deposit and contract are not received within
5 business days, reserved space will be released. 2) Second Payment: 40%
of the total amount, due August 25, 2014. (For bookings after August 25,
2014, 50% is due upon booking.) 3) Final Payment 50% balance, due
September 25, 2014 (For bookings after September 25, 2014 full
payment is due upon booking). NOTE: Applicable taxes will be charged at
time of invoicing. Transfers are not permitted. Cancellations before August
25, 2014, all payments minus a $500 administration fee will be refunded.
After August 25, 2014, all payments are non-refundable. 6) Pending
Member applications will be processed for payment at the member rate. If
CFA Membership is declined or deferred, and your company is unable to
exhibit at The Franchise Show indicated on this contract, all monies will be
returned in full without interest.
Conditions: All exhibitors must be in good financial standing with the
Canadian Franchise Association (CFA). CFA has the right to exclude
companies with outstanding account balances. All tradeshow bookings
made within 10 business days of the event must be paid for by certified
cheque or credit card. Floorplan subject to change. The CFA reserves the
right to cancel The Franchise Show. In the event of cancellation, liability will
be limited to return in full of all monies paid to CFA. E&OE
I certify that my advertisement adheres to the principles set forth in the
Canadian Code of Advertising Standards (http://bit.ly/q1bNEI) and agree
to assume responsibility for content(s), in whole and in part, in this
advertisement.
q Occasionally, other carefully screened organizations may ask CFA if they
may send an offer to some of our exhibitors. Check here if you do not
want your information provided.
If applicable: The franchise system(s) identified on this contract consent and agree to be bound by all agreements made with CFA by
__________________________________________________ (“Agent”) regarding this event.
q In making this booking, I agree to comply with the exhibit guidelines per the exhibit manual. I acknowledge and have read the
Terms and Conditions listed above and agree to comply with these regulations. Initials _______
Name:
Title:
Signature:
Date:
10 Payment Total
11 Payment Method
Booth Rate Subtotal:
Optional Booth Pkg Subtotal:
Sponsorship Subtotal:
Advertising Subtotal:
Total:
13% hst (R122972920):
$
Total with HST:
$
Less deposit w/ booking:
–
balance Remaining:
$
q Deposit cheque attached
Please process all payments on the following credit card in accordance
with the CFA tradeshow payment schedule.
OR Process only: q 10% Deposit q 40% Payment q Balance Due
q AMEX q VISA q MC
Card #:
Expiry:
Cardholder Name:
Signature:
PLEASE COMPLETE PAGES 1 AND 2 OF THIS CONTRACT AND SEND TO:
Jill Todd • (416) 695-2896 / 800-665-4232 Ext. 223 Fax: (416) 695-1950 Email: jtodd@cfa.ca
CANADIAN FRANCHISE ASSOCIATION
5399 Eglinton Avenue West, Suite 116, Toronto, ON M9C 5K6 • www.cfa.ca
For office use only
Accepted by CFA
Initial:
Date:
Contract page 2 of 2
11022014JSZ