Download Report

WIDESPACE AD FORMATS
MATERIAL SPECIFICATIONS
November 6, 2015
traffic@widespace.com
+46 8 660 66 90
INTRODUCTION
Usage and distribution
TABLETS
3
Leaderboard21
Square22
SMARTPHONES
Takeover5
Swipe6
Store Locator
7
Video8
StreamView9
Video Takeover Split
Interstitial11
12
Video Interstitial Split
13
23
Square Video
24
Half Screen
25
Half Screen Swipe
26
Half Screen Video
27
Interstitial28
10
Video Interstitial
Square Swipe
Video Interstitial
29
Video Interstitial Split
30
Flipbook31
Calendar14
HTML, CSS AND JAVASCRIPT
Passbook15
Requirements33
Flipbook16
AdSync17
Panorama18
Panorama XL
19
traffic@widespace.com
+46 8 660 66 90
INTRODUCTION
Usage and distribution
The purpose of this document is to help advertisers, agencies and publishers
to get an understanding of what the Widespace formats represent – the brand
impact or brand lift that can be achieved, how they work, what they look like
and the creative components that need to be delivered. Material deliveries that
comply to this specification speed up production and minimise delays. Please
note that there might be differences for local markets, always contact us when
you have a question, and we will be able to advise based on the requirements
of the campaign. The latest version of the material specification can be
downloaded here.
CAMPAIGN MANAGEMENT
traffic@widespace.com
+46 8 660 66 90
AD MATERIAL SPECIFICATIONS
SMARTPHONES
traffic@widespace.com
+46 8 660 66 90
Takeover
Our most common format for branding campaigns.
Square shaped and occupies approximately 60%
of the screen, yet considered unobtrusive by users
while also being integrated within the content. One
of the most flexible formats for creative campaigns.
Great for rich media such as maps, video etc
Large dimensions leave room for creativity
Seamless integrated into premium content.
</>
IMAGE DIMENSIONS W600xH600px
MAX FILE SIZE 100kB
FILE FORMATS JPG, PNG, GIF
LEAD TIME 3 working days prior to campaign
start, provided that all material is delivered
SCRIPT When delivering the ad as a script
instead of image files, the script needs to
support rescaling or be delivered in the sizes
W300xH300px, W320xH320px, 360x360px and
414x414px.
DELIVERY 1 banner and target URL. Send all
material to traffic@widespace.com
Additional size for Norway: W468xH468px
Make sure it supports HTTPS.
Concept video
http://widespace.com/
video/SGP-36
TRACKING Widespace always tracks clicks
and impressions. Third-party tracking can also
be implemented: 1 impression tracker, 1 click
tracker. Make sure it supports HTTPS.
Inventory available in
according to the specifications in this document.
Swipe
An animated carousel of up to 8 images activated
by the user with a swipe gesture. A swipe symbol
that fades out after the first interaction is added
automatically.
Engages through easy interaction
A great story telling format
A classic way to show more info for the interested
One of you most commonly used formats
Designed to increase user interaction
</>
IMAGE DIMENSIONS W600xH600px
MAX FILE SIZE 65kB (per banner)
FILE FORMATS JPG, PNG, GIF
LEAD TIME 3 working days prior to campaign
start, provided that all material is delivered
SCRIPT This format can not be delivered as a
third-party script, see also section “DELIVERY”.
DELIVERY A maximum of 8 banners and
8 target URLs. Send all material to traffic@
widespace.com
TRACKING Widespace always tracks clicks and
impressions. Third-party tracking can also be
implemented: 1 impression tracker, up to 8 click
trackers. Make sure it supports HTTPS.
Concept video
http://widespace.com/
video/SGP-36
Inventory available in
according to the specifications in this document.
Store Locator
The most efficient format to foot traffic to point of
sale. The feature displays a map with the route to
the nearest store when the user taps the ad. Loved
by retail advertisers and is a strong solution if a
landing page is not available. Well integrated on
both mobile web and app.
Guides buyers to store locations
Opens map within the ad format, without leaving the app
or mobile site
Map pin can link to “More info” and “Call“
IMAGE DIMENSIONS W600xH600px
MAX FILE SIZE 65kB
FILE FORMATS JPG, PNG, GIF
Simple. Deliver banner plus address list and go
</>
SCRIPT This format can not be delivered as a
third-party script, see also section “DELIVERY”
TRACKING Widespace always tracks clicks and
impressions. Third-party tracking tags can also
be implemented: 1 impression tracker and 3 click
trackers (click to map, click to read more and
click to call). Make sure it supports HTTPS.
Concept video
http://widespace.com/
video/SGP-36
T
COPY The banner copy should contain a clear
call to action such as “Find your nearest store“.
Inventory available in
GEO DATA Provide spreadsheet with the
columns: “street address” (max 1000 adresses),
“city”, “latitude”, “longitude”, “company name”
“phone“, and “URL”. “Street address” and
“city” are mandatory and need to be available
through Google Maps.
LEAD TIME 6 working days prior to campaign
start, provided that all material is delivered
according to the specifications in this document.
DELIVERY 1 banner, 1 spreadsheet with at least
2 columns: “street address” and “city” to the
stores / resellers. Phone numbers and target
URL (optional). Send all material to traffic@
widespace.com
Video
A video banner is the perfect storytelling format.
Contains a clickable start banner that links to
the full screen video. Upon clicking on the video
feature, it will run full screen – either portrait
or landscape mode. End banner shows after
completed video and links to an URL of choice.
An optional dynamically animated start banner will
fade between 3 still images from the video.
A video says more than a thousand images
Capture user’s interest with a short and clear message
ASPECT RATIO 16:9 Video
MAX FILE SIZE 10MB
DURATION 5-30 seconds (max 120 seconds)
FILE FORMATS MP4 H.264 codec 30fps and
audio in AAC-LC up to 48kHz
IMAGE DIMENSIONS W600xH600px for
Takeover, W600xH300px for Panorama XL
MAX FILE SIZE 65kB (per banner)
FILE FORMATS JPG, PNG, GIF
Concept video
http://widespace.com/
video/SGP-36
TRACKING Widespace always tracks clicks
and impressions. Third-party tracking can also
be implemented: 1 impression tracker, 2 click
trackers (click to play and click to landing page).
Make sure it supports HTTPS.
Inventory available in
</>
SCRIPT This format can not be delivered as a
third-party script, see also section “DELIVERY”
LEAD TIME 3 working days prior to campaign,
provided that all material is delivered according
to the specifications in this document.
DELIVERY 1 video, 1 image for static start
banner or up to 3 images for dynamic start
banner (Takeover or Panorama XL) and 1
image for end banner (Takeover or Panorama
XL), 1 target URL. Send all material to traffic@
widespace.com
StreamView
This is a native video solution designed to
deliver rich mobile experiences and drive brand
advertising effects.
StreamView begins to play when 50% or more of
the ad is viewable. The video will begin playing
muted, and within the dimensions of the ad itself. If
the user scrolls further down the page (or back up),
and the StreamView is no longer 50% viewable,
then the video will pause, resuming when it is
more than 50% viewable. If a user interacts with
the StreamView then the video will open in full
screen, and continue to play at the point it was at,
with the audio on.
ASPECT RATIO 1:1 for Takeover, 16:9 or 2:1 for
Panorama XL. Minimum W600px
Instantly captures users attention
MAX FILE SIZE 10MB
DURATION 5-30 seconds (max 120 seconds)
FILE FORMATS MP4 H.264 codec 30fps and
audio in AAC-LC up to 48kHz
Viewable guarantee
IMAGE DIMENSIONS W600xH600px for
A great story telling format without any interactions needed
Optimize view time
Takeover, W600xH300px for Panorama XL
MAX FILE SIZE 65kB (per banner)
LOGO W25xH25px (10kB)
FILE FORMATS JPG, PNG, GIF
Proven to drive maximized brand uplift
Logo for added brand exposure
Concept video
Call to action link to strengthenhttp://widespace.com/
message clarity
video/SGP-36
TRACKING Widespace always tracks clicks
and impressions. Third-party tracking can also
be implemented: 3 impression tracker (1 start
to view, 1 video start low resolution, 1 video
start high resolution) and 1 click tracker for the
logo and the end banner. Make sure it supports
HTTPS.
Inventory available in
T
</>
COPY One short sentence beside the logo.
Max 20 characters.
SCRIPT This format can not be delivered as a
third-party script, see also section “DELIVERY”
LEAD TIME 6 working days prior to campaign
start, provided that all material is delivered
according to the specifications in this document.
DELIVERY 1 video. Also optional to deliver 1
image for static start banner (same aspect ratio
as video) and 1 image for end banner (same
aspect ratio as video), 1 image for logo, 1 copy
for call to action, 1 target URL on end banner
and 1 optional URL for logo click. If no images
are delivered the first video frame will act as
the start banner and the last video frame will
be used as the end banner. Send all material to
traffic@widespace.com
Video Takeover Split
A rich media format that maximises user attention
and video views. The initial Takeover ad space is
divided into dynamically animated images and a
static image that is clickable. Upon clicking on the
video feature, it will run full screen – either portrait
or landscape mode.
A clickable end banner is shown in the whole
Takeover ad space once the video stops playing,
leading to an URL of choice.
Combine a short and focused message with a storytelling format
Designed to increase user interaction
One of our most commonly used formats
Concept video
http://widespace.com/
video/SGP-36
</>
ASPECT RATIO 16:9 for Takeover. Minimum
W600px.
TRACKING Widespace always tracks clicks
and impressions. Third-party tracking can also
MAX FILE SIZE 10MB
DURATION 5-30 seconds (max 120 seconds)
FILE FORMATS MP4 H.264 codec 30fps and
audio in AAC-LC up to 48kHz
be implemented: 1 impression tracker, 3 click
trackers (click to play, click on static banner part
and click to landing page from end banner).
IMAGE DIMENSIONS W600xH300px for the
LEAD TIME 3 working days prior to campaign
static start banner and dynamically animated
image.
W600xH600px for the end banner.
The dynamically animated banner (W600xH300)
is produced by Widespace from the video file.
MAX FILE SIZE 65kB (per banner)
FILE FORMATS JPG, PNG, GIF
start, provided that all material is delivered
according to the specifications in this document.
SCRIPT This format can not be delivered as a
third-party script, see also section “DELIVERY”
Inventory available in
Make sure it supports HTTPS.
DELIVERY 1 video, 1 image for the static start
banner, 3 images for the dynamically animated
start banner and 1 image for the end banner, 1
target URL. The dynamically animated banner is
produced by Widespace from the video file.
Send all material to traffic@widespace.com
Interstitial
Our largest clickable format is used for maximum
impact. Interstitial opens automatically on page
load and close after 5 seconds or if the user taps
the close button.
Clicking the ad itself opens a URL of choice.
Maximum impact for user attention and ad recall
Largest format available
Viewable guarantee
IMAGE DIMENSIONS W640xH960px (portrait),
W960xH640px (landscape)
MAX FILE SIZE 100kB (per banner)
LEAD TIME 3 working days prior to campaign
start, provided that all material is delivered
according to the specifications in this document.
FILE FORMATS JPG, PNG, GIF
</>
SCRIPT When delivering the ad as a script
instead of image files, the script needs to be
delivered in the sizes W320xH480px (portrait)
and W480xH320px (landscape). Make sure it
supports HTTPS.
Concept video
http://widespace.com/
video/SGP-36
TRACKING Widespace always tracks clicks
and impressions. Third-party tracking can also
be implemented: 1 impression tracker, 1 click
tracker. Make sure it supports HTTPS.
Inventory available in
DELIVERY 2 banners (1 portrait, 1 landscape)
and target URL. Send all material to traffic@
widespace.com
Video Interstitial
Our largest format with an integrated video for
maximum impact. Upon clicking on the video
feature, it will run full screen – either portrait or
landscape mode. When the video has played it will
reveal the full screen clickable banner.
If the user does not interact, the ad is automatically
closed after 5 seconds.
Maximum impact and user immersion
Commonly used for product launches
ASPECT RATIO 16:9 Video
MAX FILE SIZE 10MB
Allows high levels of creativity
DURATION 5-30 seconds (max 120 seconds)
FILE FORMATS MP4 H.264 codec 30fps and
audio in AAC-LC up to 48kHz
IMAGE DIMENSIONS W640xH960px (portrait),
W960xH640px (landscape).
MAX FILE SIZE 100kB (per banner)
TRACKING Widespace always tracks clicks
and impressions. Third-party tracking can also
be implemented: 1 impression tracker, 2 click
trackers (click to play and click to landing page).
Make sure it supports HTTPS.
LEAD TIME 6 working days prior to campaign
start, provided that all material is delivered
according to the specifications in this document.
FILE FORMATS JPG, PNG, GIF
</>
SCRIPT This format can not be delivered as a
third-party script, see also section “DELIVERY”
Concept video
http://widespace.com/
video/SGP-36
Inventory available in
DELIVERY 1 video, 2 images for start banner
(1 landscape, 1 portrait), 2 images for end banner
(1 portrait, 1 landscape), 1 target URL. Send all
material to traffic@widespace.com
Video Interstitial Split
Our largest format with an integrated video for
maximum impact. The initial Video Interstitial Split
ad space is divided into dynamically animated
images and a static image that is clickable. Upon
clicking on the video feature, it will run full screen –
either portrait or landscape mode.
A clickable end banner is shown in the whole
Video Interstital Split ad space once the video
stops playing, leading to an URL of choice.
If the user does not interact, the ad is automatically
closed after 5 seconds.
Maximum impact for user attention and ad recall
ASPECT RATIO 16:9 Video
MAX FILE SIZE 10MB
TRACKING Widespace always tracks clicks
and impressions. Third-party tracking can also
DURATION 5-30 seconds (max 120 seconds)
FILE FORMATS MP4 H.264 codec 30fps and
audio in AAC-LC up to 48kHz
be implemented: 1 impression tracker, 3 click
trackers (click to play, click on static banner part
and click to landing page from end banner).
Make sure it supports HTTPS.
Largest format available
IMAGE DIMENSIONS W640xH480px (portrait),
W960xH320 (landscape) for the static start
banner and dynamically animated image.
Viewable guarantee
Combine a short and focused message with a storytelling
W640xH960px for the end banner.
MAX FILE SIZE 65kB (per banner)
FILE FORMATS JPG, PNG, GIF
format
Designed to increase user interaction
</>
SCRIPT This format can not be delivered as a
third-party script, see also section “DELIVERY”
Inventory available in
LEAD TIME 6 working days prior to campaign
start, provided that all material is delivered
according to the specifications in this document.
DELIVERY 1 video, 2 images for the static start
banner (1 portrait, 1 landscape) or 3 images for a
dynamically animated start banner, 1 image for
end banner, 1 target URL. Send all material to
traffic@widespace.com
Calendar
An ad solution where the device calendar feature
is used in a smart way for a personal experience.
A clickable ad that easily allows the advertiser to
add a calendar event with a reminder in the user’s
device.
Integrates with the users’ built-in calendar
Engaging reminder stored in user’s device
DATA Title of the event (maximum 60
characters), start time and end time, description
(maximum 60 characters), date and time
of the reminder. For image requirements,
see specifications for respective format like
Panorama, Panorama XL or Takeover.
</>
SCRIPT This format can not be delivered as a
third-party script, see also section “DELIVERY”
TRACKING Widespace always tracks clicks
and impressions. Third-party tracking can also
be implemented: 1 impression tracker, 1 click
tracker. Make sure it supports HTTPS.
Concept video
http://widespace.com/
video/SGP-36
Inventory available in
LEAD TIME 3 working days prior to campaign
start, provided that all material is delivered
according to the specifications in this document.
DELIVERY 1 banner (Panorama, Panorama XL
or Takeover), Date / Time / Copy for the calendar
event. Send all material to traffic@widespace.
com
Passbook
This is a built-in iPhone coupon application. An
optional ad format can lead to a coupon ad that will
be downloaded to the user’s iPhone. A notification
can be displayed when the user is close to a
specific location.
Coupons can only be deleted by the user and,
once downloaded, can not be updated with new
information.
Engages the user in relevant situations
Efficient format to foot traffic to point of sale
IMAGE DIMENSIONS W600xH600px
(Takeover), W640xH200px (logo), W116xH116px
(notification icon)
MAX FILE SIZE 65kB (per banner)
FILE FORMATS JPG, PNG, GIF
</>
T
SCRIPT This format can not be delivered as a
third-party script, see also section “DELIVERY”
COPY We need copy for all the available text
fields in a passbook (see image above). You can
also specify a background color for the coupon
card in Passbook as well as the font color for all
text in the card.
Concept video
http://widespace.com/
video/SGP-36
GEO DATA Provide spreadsheet with the
columns: “street address” (max 1000 adresses),
“city”, “latitude”, “longitude”, “company name”
“phone“, and “URL”. “Street address” and
“city” are mandatory and need to be available
through Google Maps. See example
TRACKING Widespace always tracks clicks
and impressions. Third-party tracking can
also be implemented: 1 impression tracker, 2
click trackers (click to send number and click
to landing page). Downloaded coupons are
tracked for Passbook. Make sure it supports
HTTPS.
LEAD TIME 6 working days prior to campaign
start, provided that all material is delivered
according to the specifications in this document.
Inventory available in
DELIVERY 1 banner, 1 logo, 1 notification icon, 1
spreadsheet with geo data (optional) and copy
for headers 1-3 and texts 1-3. Send all material to
traffic@widespace.com
Flipbook
The perfect feature for a campaign with the
purpose to show the special price for the week. It’s
a mix of old fashion direct marketing and mobile
advertising. It starts from a Panorama, Panorama
XL or Takeover and opens up in full screen. After
a click the first spread of maximum 4 appears and
the user swipes or clicks to browse to the next
spread.
A modern leaflet
Drive people to your store
IMAGE DIMENSIONS W600xH100px
(Panorama), W600xH300 (Panorama XL),
Optimize user interaction
Full screen for maximum impact
W600xH600px (Takeover). W320xH960px
(portrait), W480H640px (landscape) for half
spread (one page). Two pages per spread.
MAX FILE SIZE 65kB (per page)
FILE FORMATS JPG, PNG, GIF
</>
Concept video
http://widespace.com/
video/SGP-36
SCRIPT This format can not be delivered as a
third-party script, see also section “DELIVERY”
TRACKING TAGS Widespace always tracks
clicks and impressions. Third-party tracking can
also be implemented: 1 impression tracker and
1 click tracker per page. Make sure it supports
HTTPS.
Inventory available in
LEAD TIME 6 working days prior to campaign
start, provided that all material is delivered
according to the specifications in this document.
DELIVERY 1 banner (Panorama, Panorama
XL or Takeover), 2 images (pages) per spread
for portrait, 2 images (pages) per spread for
landscape. Package Materials as zip and send to
traffic@widespace.com
AdSync
87% of all TV viewers use a second screen whilst
watching TV, where mobile is the leading second
Sync
screen device. AdSync is a targeting solution
offer you the possibility to sync your mobile
campaign with your TV campaign. Your mobile
ad is served in the whole network starting when
your TV campaign goes live and during the next
six minutes you own all Widespace’s placements
Sync
across the full network.
Re-capture users attention
Amply your TV campaign
Allows creativity across platforms
IMAGE DIMENSIONS W600xH300px
(Panorama XL), W600xH600px (Takeover)
MAX FILE SIZE 100kB
New interaction possibilities
FILE FORMATS JPG, PNG, GIF
</>
SCRIPT When delivering the ad as a script
instead of image files, the script needs to
support rescaling or be delivered in the sizes
W300xH300px and W320xH320px (Takeover),
W300xH150px and W320xH160px (Panorama
XL).
Concept video
http://widespace.com/
video/SGP-36
Additional sizes for Norway: W468xH468px
(Takeover), W468xH234px (Panorama XL).
Make sure it supports HTTPS.
Inventory available in
TRACKING Widespace always tracks clicks
and impressions. Third-party tracking can also
be implemented: 1 impression tracker, 1 click
tracker. Make sure it supports HTTPS.
LEAD TIME 3 working days prior to campaign
start, provided that all material is delivered
according to the specifications in this document.
DELIVERY 1 banner (Panorama XL or Takeover),
1 MP4 file to connected TV spot, target URL.
Send all material to traffic@widespace.com
Panorama
The most classic ad type for driving traffic to your
landing page or app store for downloads. Clicking
the ad opens a URL of your choice. One of our first
and most proven formats that can contain both
images and HTML.
Builds reach and frequency in a cost-efficient way
Used widely for app downloads
Suitable for punch line messages
</>
IMAGE DIMENSIONS W600xH100px
MAX FILE SIZE 65kB
FILE FORMATS JPG, PNG, GIF
LEAD TIME 3 working days prior to campaign
SCRIPT When delivering the ad as a script
instead of image files, the script needs to be
delivered in the sizes 300x50px, 320x53px,
DELIVERY 1 banner and target URL. Send all
material to traffic@widespace.com
360x60px and 414x69px.
Additional size for Norway: W468xH78px.
Make sure it supports HTTPS.
Concept video
http://widespace.com/
video/SGP-36
TRACKING Widespace always tracks clicks
and impressions. Third-party tracking can also
be implemented: 1 impression tracker, 1 click
tracker. Make sure it supports HTTPS.
Inventory available in
start, provided that all material is delivered
according to the specifications in this document.
Panorama XL
This format allows you to build reach and
frequency in a cost-efficient way and drive traffic
to a landing page. One of the most flexible formats
for creative campaigns.
Great for rich media such as maps, video etc
Seamless integrated into premium content.
</>
IMAGE DIMENSIONS W600xH300px
MAX FILE SIZE 65kB
FILE FORMATS JPG, PNG, GIF
LEAD TIME 3 working days prior to campaign
start, provided that all material is delivered
SCRIPT When delivering the ad as a script
instead of image files, the script needs to
DELIVERY 1 banner and target URL. Send all
material to traffic@widespace.com
be delivered in the sizes W300xH150px,
W320xH160px, 360x180px and 414x207px.
Additional size for Norway: W468xH234px.
Make sure it supports HTTPS.
Concept video
http://widespace.com/
video/SGP-36
TRACKING Widespace always tracks clicks
and impressions. Third-party tracking can also
be implemented: 1 impression tracker, 1 click
tracker.
Inventory available in
according to the specifications in this document.
AD MATERIAL SPECIFICATIONS
TABLETS
traffic@widespace.com
+46 8 660 66 90
Leaderboard
A standard format perfect for driving traffic to your
landing page, app store for downloads or building
awareness for your brand. Clicking the ad opens a
URL of choice.
Suitable for punch line messages
Seamless integrated into premium content.
</>
IMAGE DIMENSIONS W1456xH180px
MAX FILE SIZE 100kB
FILE FORMATS JPG, PNG, GIF
LEAD TIME 3 working days prior to campaign
start, provided that all material is delivered
SCRIPT When delivering the ad as a script
instead of image files, the script needs to be
DELIVERY 1 banner and target URL. Send all
material to traffic@widespace.com
delivered in the size W728xH90px.
Make sure it supports HTTPS.
TRACKING TAGS Widespace always tracks
clicks and impressions. Third-party tracking can
also be implemented: 1 impression tracker, 1
click tracker. Make sure it supports HTTPS.
Concept video
http://widespace.com/
video/SGP-36
Inventory available in
according to the specifications in this document.
Square
As the name implies this format has the dimensions
as a square. Perfect to drive people to a landing
page or for more creative solutions with focus on
interaction. Clicks can lead to any destination URL.
Dimensions of the ad allows for creative solution
Seamless integrated into premium content.
</>
IMAGE DIMENSIONS W600xH600px
MAX FILE SIZE 100kB
FILE FORMATS JPG, PNG, GIF
LEAD TIME 3 working days prior to campaign
start, provided that all material is delivered
SCRIPT When delivering the ad as a script
instead of image files, the script needs to
DELIVERY 1 banner and target URL. Send all
material to traffic@widespace.com
be delivered in the size W300xH300px and
W320xH320px. Make sure it supports HTTPS.
TRACKING Widespace always tracks clicks
and impressions. Third-party tracking can also
be implemented: 1 impression tracker, 1 click
tracker. Make sure it supports HTTPS.
Concept video
http://widespace.com/
video/SGP-36
Inventory available in
according to the specifications in this document.
Square Swipe
An animated carousel of up to 8 images activated
by the user with a swipe gesture. Each image can
link to any URL of your choice.
A swipe symbol that fades out after the first
swipe is added automatically. The close button is
automatically overlayed in the top right corner of
the image.
One of our most common formats
Powerful for building brand awareness
Engages through easy interaction
A classic way to show more info for the interested
Suitable for storytelling
</>
IMAGE DIMENSIONS W600xH600px
MAX FILE SIZE 65kB (per banner)
FILE FORMATS JPG, PNG, GIF
LEAD TIME 3 working days prior to campaign
start, provided that all material is delivered
SCRIPT This format can not be delivered as a
third-party script, see also section “DELIVERY”
DELIVERY A maximum of 8 banners and
8 target URLs. Send all material to traffic@
according to the specifications in this document.
widespace.com
TRACKING Widespace always tracks clicks and
impressions. Third-party tracking can also be
implemented: 1 impression tracker, up to 8 click
trackers. Make sure it supports HTTPS.
Concept video
http://widespace.com/
video/SGP-36
Inventory available in
Square Video
A clickable start banner that links to the full screen
video and an end banner that links to a URL of
choice. Upon clicking on the video feature, it will
run full screen – either portrait or landscape mode.
Animated (dynamic) start banner will fade between
3 still images from the video.
A video says more than a thousand images, literally
Immersive rich media format
Excellent for extending the reach of TV campaigns
ASPECT RATIO 16:9 Video
MAX FILE SIZE 10MB
Shorter videos engage more
DURATION 5-30 seconds (max 120 seconds)
FILE FORMATS MP4 H.264 codec 30fps and
audio in AAC-LC up to 48kHz
IMAGE DIMENSIONS W600xH600px
MAX FILE SIZE 65kB
FILE FORMATS JPG, PNG, GIF
Concept video
http://widespace.com/
video/SGP-36
TRACKING Widespace always tracks clicks
and impressions. Third-party tracking can also
be implemented: 1 impression tracker, 2 click
trackers (click to play and click to landing page).
Make sure it supports HTTPS.
Inventory available in
</>
SCRIPT This format can not be delivered as a
third-party script, see also section “DELIVERY”
LEAD TIME 3 working days prior to campaign
start provided that all material is delivered
according to the specifications in this document.
DELIVERY 1 video, 1 image for start banner, 1
image for end banner and 1 target URL. Send all
material to traffic@widespace.com
Half Screen
Our most common tablet format for branding
campaigns. Rectangle shaped and utilises
approximately 60% of the screen, yet considered
unobtrusive by users, through being integrated in
the content. One of the most flexible formats for
creative campaigns.
Proven brand impact results
Great for rich media such as maps, video etc
Large dimensions leave room for creativity
IMAGE DIMENSIONS W1536xH1024px
(portrait), W2048xH768px (landscape)
MAX FILE SIZE 150kB (per banner)
LEAD TIME 3 working days prior to campaign
start, provided that all material is delivered
according to the specifications in this document.
FILE FORMATS JPG, PNG, GIF
</>
SCRIPT When delivering the ad as a script
instead of image files, the script needs to be
delivered in the sizes W768xH512px (portrait)
and W1024xH384px (landscape). Make sure it
supports HTTPS.
Concept video
http://widespace.com/
video/SGP-36
TRACKING Widespace always tracks clicks
and impressions. Third-party tracking can also
be implemented: 1 impression tracker, 1 click
tracker. Make sure it supports HTTPS.
Inventory available in
DELIVERY 2 banners (1 portrait, 1 landscape)
and 1 target URL. Send all material to traffic@
widespace.com
Half Screen Swipe
An animated carousel of up to 8 images activated
by the user with a swipe gesture. A swipe symbol
that fades out after the first interaction is added
automatically.
One of our most common formats
Powerful for building brand awareness
Engages through easy interaction
A classic way to show more info for the interested
Suitable for storytelling
IMAGE DIMENSIONS W1536xH1024px
(portrait), W2048xH768px (landscape)
MAX FILE SIZE 100kB (per banner)
LEAD TIME 3 working days prior to campaign
start, provided that all material is delivered
according to the specifications in this document.
FILE FORMATS JPG, PNG, GIF
</>
SCRIPT This format can not be delivered as a
third-party script, see also section “DELIVERY”
TRACKING Widespace always tracks clicks and
impressions. Third-party tracking can also be
implemented: 1 impression tracker, up to 8 click
trackers. Make sure it supports HTTPS.
Concept video
http://widespace.com/
video/SGP-36
Inventory available in
DELIVERY A maximum of 8 banners (8 images
for portrait and 8 images for landscape) and
8 target URLs. Send all materials to traffic@
widespace.com
Half Screen Video
A video banner is the perfect storytelling format.
Contains a clickable start banner that links to
the full screen video. Upon clicking on the video
feature, it will run full screen – either portrait
or landscape mode. End banner shows after
completed video and links to an URL of choice.
An optional dynamically animated start banner will
fade between 3 still images from the video.
A video says more than a thousand images, literally
Immersive rich media format
Excellent for extending the reach of TV campaigns
Shorter videos engage more
ASPECT RATIO 16:9 Video
MAX FILE SIZE 10MB
DURATION 5-30 seconds (max 120 seconds)
FILE FORMATS MP4 H.264 codec 30fps and
audio in AAC-LC up to 48kHz
</>
SCRIPT This format can not be delivered as a
third-party script, see also section “DELIVERY”
LEAD TIME 3 working days prior to campaign
start provided that all material is delivered
according to the specifications in this document.
IMAGE DIMENSIONS W1536xH1024px
(portrait), W2048xH768px (landscape)
MAX FILE SIZE 100kB (per banner)
FILE FORMATS JPG, PNG, GIF
Concept video
http://widespace.com/
video/SGP-36
TRACKING Widespace always tracks clicks
and impressions. Third-party tracking can also
be implemented: 1 impression tracker, 2 click
trackers (click to play and click to landing page).
Make sure it supports HTTPS.
Inventory available in
DELIVERY 1 video, 2 images (1 portrait, 1
landscape) for start banner, 2 images (1 portrait,
1 landscape) for end banner and 1 target URL.
Send all material to traffic@widespace.com
Interstitial
Our largest clickable format is used for maximum
impact. Interstitial opens automatically on page
load and close after 5 seconds or if the user taps
the close button.
Clicking the ad itself opens a URL of choice.
Maximum impact for user attention and ad recall
Largest format available
Viewable guarantee
IMAGE DIMENSIONS W1536xH2048px
(portrait), W2048xH1536px (landscape)
MAX FILE SIZE 150kB (per banner)
LEAD TIME 3 working days prior to campaign
start, provided that all material is delivered
according to the specifications in this document.
FILE FORMATS JPG, PNG, GIF
</>
SCRIPT When delivering the ad as a script
instead of image files, the script needs to be
delivered in the sizes W768xH1024px (portrait)
and W1024xH768px (landscape). Make sure it
supports HTTPS.
Concept video
http://widespace.com/
video/SGP-36
TRACKING Widespace always tracks clicks
and impressions. Third-party tracking can also
be implemented: 1 impression tracker, 1 click
tracker. Make sure it supports HTTPS.
Inventory available in
DELIVERY 2 banners (1 portrait, 1 landscape)
and 1 target URL. Send all material to traffic@
widespace.com
Video Interstitial
Our largest format with an integrated video for
maximum impact. Upon clicking on the video
feature, it will run full screen – either portrait or
landscape mode. When the video has played it will
reveal the full screen clickable banner.
If the user does not interact, the ad is automatically
closed after 5 seconds.
Maximum impact and user immersion
Commonly used for product launches
Allows high levels of creativity
ASPECT RATIO 16:9 Video
MAX FILE SIZE 10MB
TRACKING Widespace always tracks clicks
and impressions. Third-party tracking can also
DURATION 5-30 seconds (max 120 seconds)
FILE FORMATS MP4 H.264 codec 30fps and
audio in AAC-LC up to 48kHz
be implemented: 1 impression tracker, 2 click
trackers (click to play and click to landing page).
Make sure it supports HTTPS.
IMAGE DIMENSIONS W1536xH2048px
(portrait), W2048xH1536px (landscape)
MAX FILE SIZE 100kB (per banner)
LEAD TIME 3 working days prior to campaign
start for static ads or 6 working days for dynamic
FILE FORMATS JPG, PNG, GIF
</>
SCRIPT This format can not be delivered as a
third-party script, see also section “DELIVERY”
Concept video
http://widespace.com/
video/SGP-36
Inventory available in
or looping ads, provided that all material is
delivered according to the specifications in this
document.
DELIVERY 1 video, 2 images (1 portrait and 1
landscape) for static start banner or 6 images
(3 portrait and 3 landscape) for a dynamic
animated start banner, 2 images (1 portrait and
1 landscape) for the end banner, 1 target URL.
Send all material to traffic@widespace.com
Video Interstitial
Split
Our largest format with an integrated video for
maximum impact. The initial Video Interstitial Split
ad space is divided into dynamically animated
images and a static image that is clickable. Upon
clicking on the video feature, it will run full screen –
either portrait or landscape mode.
A clickable end banner is shown in the whole
Video Interstital Split ad space once the video
stops playing, leading to an URL of choice.
If the user does not interact, the ad is automatically
closed after 5 seconds.
Maximum impact for user attention and ad recall
Largest format available
Viewable guarantee
Combine a short and focused message with a storytelling
format
Designed to increase user interaction
Concept video
http://widespace.com/
video/SGP-36
ASPECT RATIO 16:9 Video
MAX FILE SIZE 10MB
DURATION 5-30 seconds (max 120 seconds)
FILE FORMATS MP4 H.264 codec 30fps and
audio in AAC-LC up to 48kHz
IMAGE DIMENSIONS
For the static start banner and dynamic
animated frame:
W1536xH1024px (portrait), W2048xH768px
(landscape)
For the end banner:
W1536xH2048px (portrait), W2048xH1536px
(landscape)
MAX FILE SIZE 150kB (per banner)
FILE FORMATS JPG, PNG, GIF
Inventory available in
SCRIPT This format can not be delivered as a
</>
third-party script, see also section “DELIVERY”
TRACKING Widespace always tracks clicks
and impressions. Third-party tracking can also
be implemented: 1 impression tracker, 3 click
trackers (click to play, click on static banner part
and click to landing page from end banner).
Make sure it supports HTTPS.
LEAD TIME 6 working days prior to campaign
start, provided that all material is delivered
according to the specifications in this document.
DELIVERY 1 video, 2 images (1 portrait and 1
landscape) for the static start banner, 6 images
(3 portrait and 3 landscape) for the dynamic
animated start banner and 2 images (1 portrait
and 1 landscape) for the end banner, 1 target
URL. Send all material to traffic@widespace.com
Flipbook
The perfect feature for a campaign with the
purpose to show the special price for the week. It’s
a mix of old fashion direct marketing and mobile
advertising. It starts from a Leaderboard, Square
or Half Screen and opens up in full screen. After
a click the first spread of maximum 4 appears and
the user swipes or clicks to browse to the next
spread.
A modern leaflet
Drive people to your store
Optimize user interaction
Full screen for maximum impact
IMAGE DIMENSIONS W768xH2048px
(portrait), W1024xH1536px (landscape) for half
spread (one page). Two pages per spread.
MAX FILE SIZE 150kB (per page)
FILE FORMATS JPG, PNG, GIF
</>
Concept video
http://widespace.com/
video/SGP-36
SCRIPT This format can not be delivered as a
third-party script, see also section “DELIVERY”
TRACKING TAGS Widespace always tracks
clicks and impressions. Third-party tracking can
also be implemented: 1 impression tracker and
1 click tracker per page. Make sure it supports
HTTPS.
Inventory available in
LEAD TIME 6 working days prior to campaign
start, provided that all material is delivered
according to the specifications in this document.
DELIVERY 2 images (pages) per spread
for portrait, 2 images (pages) per spread for
landscape. Package Materials as zip and send to
traffic@widespace.com
AD MATERIAL SPECIFICATIONS
HTML, CSS AND JAVASCRIPT
</>
traffic@widespace.com
+46 8 660 66 90
Requirements
1
Click example 1
2
<div id=”wrapperWS_DYN_INS_RAND” class=”boldWS_DYN_INS_RAND”>
3

4
<a href=”WS_DYN_INS_LINKURL” target=”_top”>Click Here</a>
5
</div>
make sure your code does not conflict with any
1
Click example 2
publisher code there are a few requirements.
2
<div id=”wrapperWS_DYN_INS_RAND” class=”boldWS_DYN_INS_RAND”>
3

4
<a href=”WS_DYN_INS_LINKURL&url=http%3A%2F%2Fwww.example.com” target=”_top”>Click Here</a>
HTML, CSS and JavaScript are supported, but to
All ID’s, classes, names and functions must end
5
</div>
closed, e.g /*comment*/. All single quotes must be
1
JavaScript example
replaced by double quotes. <html>, <head>,
2
<script>
3
/* Use WS_DYN_INS_RAND, use closed comments and always use double quotes (“) */
4
function makeBoldWS_DYN_INS_RAND() {
with WS_DYN_INS_RAND. All comments must be
<iframe> and <body> tags are not allowed. To track
clicks make sure you include the Widespace click
tag, WS_DYN_INS_LINKURL.
You can either use the click tag on its own and
provide us with your URL, or you can make the
click tag redirect to your URL by adding a GET
parameter named “url” with an encoded URL
value, see example code. Setting target to top
5
addClassWS_DYN_INS_RAND(“wrapperWS_DYN_INS_RAND”, “boldWS_DYN_INS_RAND”);
6
}
7
</script>
1
INCORRECT EXAMPLE
2

4
<div id=”wrapper” class=”bold”>
5
6
<a href=”http://www.example.com”>Click Here</a>
</div>
7
8
9
<script>
// Open comments like this will break your code.
ensures that your landing page does not open in
10
// Using single quotes (‘) will also break your code.
any iFrames.
11
function makeBold() {
12
Concept video
http://widespace.com/
video/SGP-36
addClass(‘wrapper’, ‘bold’);
13
}
14
</script>
DELIVERY Make your ad responsive by
setting all sizing and positioning in percentage.
Alternatively you need to deliver the ad in all
sizes stated under ”Script” on separate format
specifications. Images need to have twice the
resolution, see separate specifications for each
format. Make sure it supports HTTPS.
Inventory available in
All code (HTML, CSS, JavaScript) should be
delivered in one file. Please send your code no
later than 6 working days before the campaign
start to traffic@widespace.com for validation.