1. health and fitness

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Anita Chambers, MBA, PhD
110 Vereda Cordillera Goleta, CA 93117
+1 650 823 3014 amchambers@me.com
International medical executive with expertise in business strategy, development, product commercialization, operations,
marketing, launch, and adult education. Accomplishments include startup and turnaround management. Results include:
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Propelled revenue from $248 million to $352 million in 18 months with an innovative product launch. (Acuson)
Developed acquisition plan to purchase of $800 million competitor and entrance into new imaging market. (Siemens)
Crafted a knockout marketing strategy that sold 300 devices ($300K each) in 6 months without a sales demo. (Acuson)
Increased overall margins 28% in 9 months with step-by-step evolutionary educational program, which balanced product
mix and built a demand for next-generation robotic surgery device during FDA approval process. (Intuitive Surgical)
Effected 82% reduction in product cost through innovative joint venture development strategy of two industry giants.
(Siemens & Toshiba)
Halted a 15% decline in product revenue, immediately producing an upward trend that continued for 4 years. (Acuson)
Combined the divergent skill sets of product development and outbound marketing to successfully launch over 2 dozen
innovative medical devices, many being the world’s first in their field of medicine. (Acuson, Siemens, Intuitive Surgical)
Winner of numerous awards for outstanding business communication from American Association of Professional
Communicators, Deloitte & Touche Fast 50, Medical Device Excellence Awards, Medical Marketing Association.
National Institute of Health grant application reviewer in the areas of emerging technology and bioethics.
Extensive experience working with contract manufacturers, direct sales, distributors, development partners, sales &
marketing partners, vendors throughout the U.S., Europe, Asia Pacific and Middle East / North Africa regions.
Vast range of clinical and marketing experience including:
§ Image-guided Surgery, Robotic Surgery, Adult & Pediatric Cardiology, Cardiac Surgery, Chiropractic Medicine, ENT
Surgery, General Surgery, Gynecology, Maternal-Fetal Medicine, Neurology, Neurosurgery, Nuclear Medicine, Organ
Transplantation, Obstetrics, Orthopedic Surgery, Physical Therapy, Radiology, Spinal Surgery, Sports Medicine,
Thoracic Surgery, Ultrasound, Urological Surgery, Vascular Medicine, Vascular Surgery, Women’s Health.
Frequent public speaker before very large audiences at the Medical Marketing Association, Annual Scientific Sessions of
the American Heart Association, American College of Cardiology, Society of Vascular Surgeons, Society of Vascular
Technologists, and graduate university classes.
Keen strategist with a track record of decisions that are quick and judicious.
Action-oriented professional adept at setting goals and aligning teams for optimum results.
“I know Anita as an energetic individual with outstanding competence capable of developing a sound business strategy and
implementing it.” – Wolfgang Reim, President, Siemens Medical, Ultrasound Division
"Working with marketing execs every day, I've found Anita to be an outstanding strategic thinker who provides
much-needed direction for teams." – Lorie Fiber, Senior Vice President, Emerging Health Technologies/ Edelman PR
Worldwide
“Anita is a strong marketing professional with outstanding strategic and operational skills. She managed a very diverse team of
strong personalities and had to do this under extreme economic and organizational pressure. She always found the right words
and created the right environment to motivate her team and drive the department to produce remarkable results. I enjoyed
working for her and learned a lot from her broad experience in the medical field.” – Viktor Makowski, Product Manager,
Computer Motion
EDUCATION
Founding Fellow, Institute for Social Innovation, Fielding Graduate University, July 2009 - present
PhD, Human Development – Fielding Graduate University, School of Human and Organizational Development, March 2009
MA, Human and Organizational Systems – Fielding Graduate University, August 2007
MBA, Technology Management – University of Phoenix, February 2004
MS equivalent ( Post-Baccalaureate), Ultrasound Technology – Medical College of Georgia, August 1985
BS, Nuclear Medicine Technology – Medical College of Georgia, June 1983
BA, Psychology – Augusta State University, August 1983
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BUSINESS EXPERIENCE
ODULAIR LLC
President, Founder, 2008 - present
Healthcare facility manufacturer; private
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Developed working relationships with many Ministries of Health around the world.
Expanded opportunities in mobile clinic manufacturing meeting international need for patient outreach mobile clinics.
Developed international export strategy for mobile clinic manufacturing activities.
Expanded mobile medical vehicle product line from solely mobile surgical facilities to cover over 40 medical specialties.
Defined minimum requirements of each medical specialty for performing basic medical care in remote locations.
Identified the most rugged diagnostic and therapeutic equipment matching each medical specialty that is both sold and
serviced locally within each territory.
§ Identified which specific carrier vehicles are available and provide local warranty and service in each region of the world.
§ Identified and contracted with multiple trailer manufacturers to provide customers with wide range of products.
§ Kicked off sales activities by developing a relationship with IBT Group and their subsidiaries Belstar Development and
Sucomex who together provide turnkey hospital projects around the world. Odulair is now their vendor of choice for all
of their mobile clinic needs.
NANOSTAR HEALTH CORPORATION
Chief Operating Officer, Treasurer, Founder, 2008 - 2011
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Early-stage nanotechnology manufacturer; private
Led team that developed the world’s first biocompatible micro/nano-needle matrix array for phlebotomy.
Identified significant clinical need for premature infants that can be successfully addressed with nanomedical product.
Defined $3 billion market opportunity for core platform technology.
Far transfer of technology from nanotechnology research lab to commercially available medical product.
Managed all corporate activities including product development, choice of nanotechnology lab partnership, strategic and
day-to-day development and operations decisions, general operations, finance, information technology, and more.
Developed Intellectual Property strategy. Author/Inventor on three patents.
Managed complex nanotechnology scientist hires requiring U.S. Visas and work permits.
Wrote 12 National Institute of Health grants.
Awarded National Science Foundation grant.
ADVANCED MOBILE HOSPITAL SYSTEMS, INC.
Chief Strategic Officer, Founder, 2004 - 2008
$8 million healthcare facility manufacturer; private
§ Conducted all operations activities including manufacturing (contract manufacturer), sales & marketing, information
technology, strategic development, and more.
§ Identified market opportunity in providing mobile surgical facilities and mobile clinics.
§ Acquired under utilized company holding Intellectual Property in mobile surgical arena.
§ Developed strategic direction for company in U.S. and international markets.
§ Drove business from zero to $6.5M in sales within first year after initiation of sales activities.
§ Personally sold mobile surgery units totaling $8M in revenue within first 12 months of sales.
MEDICAL DEVICE MARKETING & SALES CONSULTING
Medical marketing consultancy; private
Corporate Consultant, 2002 - present
§ Client results include: identifying $352M market for existing technology then developing clinically proven product;
designing and overseeing clinical trials; developing effective training program that led to achieving $10M in sales of a
$3K device over first 24-months; obtaining NIH grants; re-branding company resulting in raising $4.8M in VC funding;
preparing market research, business plan, and presentations for initial fund raising.
§ Singled out to represent the medical device industry as an expert on product lifecycle management for the Medical
Marketing Association.
§ Developed systematic approach to “speeding ROI” with strategic business development activities and innovative product
launch after conducting nearly two-dozen major medical device launches since 1995.
§ Developed strategic education and training program for first-in-market device to enable effective product implementation
with therapists and trainers while simultaneously guaranteeing patient acceptance of the device and its therapeutic
applications.
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CBYON, INC.
Start-up image-guided surgery manufacturer, private
Vice President Marketing and Business Development, 2000 - 2002
§ Initiated transformation of research focus into marketing -driven organization.
• Created product roadmap focusing on product strengths aligned with market opportunities.
• Developed pricing model that offered both capital equipment and recurring revenue (fee-for-service) components.
• Developed Centers of Excellence program to direct patients to highly trained clinicians for successful outcomes of
complex surgical product.
§ Developed sales strategy and identified top 50 target accounts to become Centers of Excellence leading to initial closure
and referral sales.
• Integral in winning first national contract for image-guided surgery products offered by Premier Corporation.
• Developed proposals and negotiated contracts for regional and national Group Purchasing Organizations.
§ Landed feature segment on World News Tonight with Peter Jennings and front-page story in Silicon Valley Business Journal.
§ Led a team of five direct employees and two outside agencies.
COMPUTER MOTION, INC. (INTUITIVE SURGICAL)
$1 billion surgical robotics manufacturer; NASDAQ listed
Vice President Marketing and Business Development, 1999 - 2000
§ Led team of 26 internal plus 12 external members responsible for: product management, market segment management,
promotional marketing, collateral development & production, public relations, investor relations, luminary development,
customer education and strategic alliance / partnership development.
§ Created EVOLVE stepwise product training program designed to progress surgeons from the simplest product through
the entire product line gaining expertise and confidence in device usage while simultaneously maintaining customer
loyalty during a multi-year wait period for FDA approval of the company’s most complicated device. Technologically,
the EVOLVE program focused surgeons on utilizing AESOP to master video visualization skills prior to attempting ZEUS
which required intricate hand dexterity based on video visualization.
§ Successfully marketed products in general, cardiac surgery, thoracic, vascular, OB/Gyn and urologic surgery markets.
§ Initiated company's first integration plan for North America, Europe and Asia marketing and sales.
§ Landed press coverage including 7-page Scientific American article, full-page article in New York Times Medical
Technology section, USA Today Health article, and feature stories on ABC Good Morning America, CNN News, NBC
Nightline with Ted Koppel, and Ripley’s Believe It or Not.
§ Presented in quarterly earnings web casts, analysts meetings, investor meetings, and annual shareholder meeting.
SIEMENS CORPORATION, Medical Division
$102 billion leader in medical device manufacture; NYSE listed
Business Development Manager, 1998 - 2000
§ Founding member in the world’s first corporate disease management solution team.
§ Integral member of development team responsible for the world’s first cardiac CT and cardiac MRI systems.
§ Developed two-pronged strategy for best entry into lucrative cardiac ultrasound market.
§ Led 46-member core engineering development team in designing division’s initial product in cardiac market.
§ Led international joint venture team (Toshiba + Siemens) enabling higher core component volume leading to 82%
reduction in product cost for Siemens.
§ Laid foundation for critical acquisition of competitor for $800 million.
Senior Marketing Manager, New Products, 1997 - 1998
§ Joined company at a running start, managing the immediate launch of 2 radiology products.
• Identified product competencies, opportunities, key marketing messages, launch and sales strategy.
• Authored technology story focusing on never before seen benefits of product.
§ Re-branded company as innovation leader in imaging.
ACUSON CORPORATION
$480 million leader in ultrasound manufacture; NYSE listed
Senior Product Manager, 1994 - 1997
§ Launched revolutionary Sequoia™ ultrasound product increasing corporate sales revenue 42% in 18 months.
§ Crafted worldwide launch strategy leading to sales of 300 systems (90M USD) within 6 months without a sales demo.
§ Launch halted a 15% decline in product revenue, immediately producing an upward trend that continued for 4 years.
§ Worked directly with National Accounts Manager to win lucrative Group Purchasing Organization contracts.
§ Managed worldwide cardiovascular luminary physicians.
Senior Education Specialist, 1990 - 1994
§ Created customer education program attended by over 10,000 customers that slashed callback visits by 50%.
§ Responsible for creating and managing worldwide radiology, vascular, and cardiology customer training programs.
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ACUSON CORPORATION (continued)
§ Developed curricula for radiology, vascular and cardiology physician and technologists training programs.
ACUSON CORPORATION (continued)
§ Conducted new hire training and public speaking skills training for internal employees.
§ Managed extensive group of world-renowned ultrasound luminaries.
Field Applications Specialist, 1987 - 1989
§ Conducted successful product demonstrations, installations and service across 14-state territory.
§ Developed regional luminaries and managed national / international luminaries within territory.
§ Created regional physician and technologists educational program that was brought forward to an international corporatewide program.
§ Developed curricula for regional technology training seminars.
HONORS / AWARDS
§ 2014 – Winner, Spirit of Entrepreneurship Award, Spirit of Entrepreneurship Foundation
§ 2014 – NIH Grant Reviewer, Phase II Grant Applications, fields of Emerging Technology and Bioethics
§ 2014 – Fellow, Institute for Social Innovation, Fielding Graduate University
§ 2014 – Board of Directors, Odulair LLC
§ 2013 – NIH Grant Reviewer, Phase II Grant Applications, fields of Emerging Technology and Bioethics
§ 2013 – Fellow, Institute for Social Innovation, Fielding Graduate University
§ 2013 – Board of Directors, Odulair LLC
§ 2012 – Fellow, Institute for Social Innovation, Fielding Graduate University
§ 2012 – Board of Directors, NanoStar Health Corporation
§ 2012 – Board of Directors, Odulair LLC
§ 2011 – Fellow, Institute for Social Innovation, Fielding Graduate University
§ 2011 – Board of Directors, Women’s Economic Ventures (www.wevonline.org)
§ 2011 – Board of Directors, NanoStar Health Corporation
§ 2011 – Board of Directors, Odulair LLC
§ 2010 – Grant awarded, National Science Foundation and UCSB Nanotechnology Center
§ 2010 – Board of Directors, Women’s Economic Ventures (www.wevonline.org)
§ 2010 – Fellow, Institute for Social Innovation, Fielding Graduate University
§ 2010 – NIH Grant Reviewer, Phase II Grant Applications, fields of Emerging Technology and Bioethics
§ 2010 – Board of Directors, NanoStar Health Corporation
§ 2009 – Grant awarded from the National Science Foundation and UCSB Nanotechnology Center
§ 2009 – NIH Grant Reviewer, Phase I Grant Applications, fields of Emerging Technology and Bioethics
§ 2009 – Board of Directors, Women’s Economic Ventures (www.wevonline.org)
§ 2009 – Board of Directors, NanoStar Health Corporation
§ 2009 – Founding Fellow, Institute for Social Innovation, Fielding Graduate University
§ 2008 – Board of Directors, NanoStar Health Corporation
§ 2008 – Board of Directors, Advanced Mobile Hospital Systems, Inc.
§ 2008 – Board of Directors, Santa Barbara Medical Group
§ 2007 – Board of Directors, Advanced Mobile Hospital Systems, Inc.
§ 2007 – Board of Directors, Artesia Medical Corporation
§ 2007 – Board of Directors, Santa Barbara Medical Group
§ 2006 – Board of Directors, Advanced Mobile Hospital Systems, Inc.
§ 2006 – Board of Directors, Artesia Medical Corporation
§ 2005 – Board of Directors, Advanced Mobile Hospital Systems, Inc.
§ 2005 – Board of Directors, Artesia Medical Corporation
§ 2004 – Board of Directors, Advanced Mobile Hospital Systems, Inc.
§ 2004 – Board of Directors, Artesia Medical Corporation
§ 2003 – Board of Directors, Artesia Medical Corporation
CERTIFICATIONS / ORGANIZATIONS
§ National Medical Certifications: ARDMS (Abdomen and OB/Gyn), ARDCS (Adult Cardiac), RVT (Registered Vascular
Technologist), ARRT-NMT (Registered Nuclear Medicine Technologist)
§ Organizations: MENSA, International High IQ Society, TED, Channel Islands National Marine Sanctuary Naturalists
Corps, National Association of Women Business Owners, Medical Marketing Association, American Society of
Echocardiography, American Heart Association, North American Society of Radiologists, Society of Vascular Surgeons,
Society of Vascular Technologists, American Institute of Ultrasound in Medicine
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DR. ANITA CHAMBERS
Notable Ebola related references 1) 2) 3) AND 4) 5) Dr. Nichodemus Gebe Head, Biomedical Engineering Ministry of Health, Ghana + 233 570 429 434 nichodemusgebe@gmail.com Dr. Samuel Kaba Akoriyea, MD, CCBM, PhD (Neurosurgeon) Director Institutional Care Division Ghana Health Service WHO Consultant: Pre-­‐hospital Emergency Service +233 276 634 4699 Lisa Saiman, MD, MPH Professor of Pediatrics Columbia University Medical Center Pediatric Infectious Diseases 650 West 168th St PH 4-­‐470 New York, NY 10032 Hospital Epidemiologist Morgan Stanley Children's Hospital of New York-­‐Presbyterian Phone: (212) 305-­‐9446 Pager: (212) 305-­‐5880 beeper 82384 Fax: (212) 342-­‐5218 eHealth Africa Michael Moreland Program Director, Liberia, Nigeria Skype: mfcmoreland eHealth Africa Amer Sattar, MD Program Director, Guinea Skype: amersattar Contact: Luis Moro 805.931.6676 LuisMoro@EbolaQA.com www.EbolaQA.com odulair.com Dr. Anita Chambers References/Endorsements Mobile Clinics Africa: Odulair Boasts Healthcare Delivery in Ghana
Mobile Clinics Africa by top mobile medical manufacturer Odulair custom Mobile Medical Clinics and Mobile Health Vans for Mobile Health Outreach in Africa. Accra, April 26, 2013 -­‐ Ghana's Ministry of Health has received eight Odulair Mobile Clinics and ten Odulair biomedical maintenance vans to boast health services delivery to rural areas. The eight mobile clinics manufactured in the USA by Odulair LLC were built as Mobile Ear, Nose and Throat (ENT) and Audiology Clinics, Mobile Ophthalmology Clinics (Mobile Eye Clinics), Mobile Dental Clinics, and Mobile General Medicine Clinics. Ghana's First Lady, Lordina Mahama, said, "To protect communities from diseases no effort should be spared in training, deploying and resourcing health care staff who looked after the welfare of patients." "Access to rural health care services encompassed several elements, including property acquisition and management, staffing, housing, adequate technology and numerous and another variables and overhead cost," said Ghana's First Lady, Lordina Mahama. “Each component posses its own unique challenges and issues and it is when taken all aspects of the problem into account that the benefit of implementing mobile health care technology becomes evident”, said the Minister of Health of Ghana, Ms. Sherry Ayittey. The Minister of Health of Ghana, Ms. Sherry Ayittey, expressed satisfaction that the package included, in addition to the mobile clinics, fully equipped repair & workshop vans for the maintenance of medical facilities and equipment, to make sure that they are always in a state of readiness for use by clinicians. All healthcare and maintenance vehicles came with a worries-­‐free five-­‐year warranty. The First Lady commended the suppliers, Belstar Development Corporation, and the Mobile Clinics manufacturer, Odulair LLC, all of the USA, for the detailed planning and design of specialist mobile medical vehicles and mobile health clinics. Contact: Luis Moro 805.931.6676 LuisMoro@EbolaQA.com www.EbolaQA.com odulair.com Deputy Chief of Mission with the U.S. Embassy to Ghana, Ms. Pat Alsup, expressed the United States government's commitment to complement Ghana’s effort at improving health care delivery and commended the two US companies for their contribution to health services in the country. Mr. Charles Mensah, General Manager of Belstar, pointed out how mobile clinics are the most effective choice for treating people regardless of how far away they might be. Odulair is the world's leading manufacturer of specialist outreach mobile clinics and medical vehicles for social purposes where the design incorporates the social function needing to be accomplished. LINK: http://www.odulairmobileclinics.com/2013/05/mobile-­‐clinic-­‐ghana-­‐mobile-­‐
clinics-­‐africa.html Contact: Luis Moro 805.931.6676 LuisMoro@EbolaQA.com www.EbolaQA.com odulair.com DR. ANITA CHAMBERS
CONTACTS AT:
UNITED NATIONS AND
WORLD HEALTH ORGANIZATION
UNITED NATIONS CONTACT
1)
David Nabarro
david.nabarro@undp.org
+41786102625
+19173256154
2)
Wannous Chadia, chadia.wannous@undp.org
3)
Webb Anthea, anthea.webb@undp.org
4)
Anita had existing relationship with Ian Norton (point person on medical
team deployment). nortoni@who.int
*David Nabarro introduced Dr. Anita Chambers to the following WHO team
members:
5)
Keiji Fukuda (who leads on communicable diseases), FukudaK@who.int
6)
Bruce Aylward (who leads on operations together with WHO team Rick
Brennan and Pat Drury) aylwardb@who.int
ADDITIONAL WORLD HEALTH ORGANIZATION CONTACTS
7)
Patrick Anthony Drury, druryp@who.int
8)
Richard John Brennan, brennanr@who.int
Contact: Luis Moro 805.931.6676 LuisMoro@EbolaQA.com www.EbolaQA.com odulair.com