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media information 2015
english summary
Aarre is a special interest magazine on
the beneficial and recreational use of
forests. Each issue consists of approximately 90 pages of high-quality content.
Aarre readers are middle-aged with
significantly higher purchasing power
and level of income and wealth than on
average in Finland.
Summary of demographic profile
Material address
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E-mail: aineistot@aarrelehti.fi
Data transfer (over 10 Mt):
ftp.aarrelehti.fi
user name: aarre
password: ilmoitus
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92,000 readers
men 60%, women 40%
52% of readers are aged 45–60
63% list hiking among their hobbies
21% have total household gross income
in excess of €75,000/year
56% say they have a high income or a relatively
high income
92% own their home
57% have two or more cars in the household
28% own shares
89% are forest owners; 72% of forest owners
hold more than 20 hectares
30% of readers are families with children
62% live in a single-family house,
23% live on a farm = 85% own the house they
live in and 42 % do gardening
61% live in a city
22% hunt
31% fish
Sources: KMT Lukija ja Kuluttaja Autumn 2013/Spring
2014, Atlas 2013, Aarre reader survey
Address: P.O. box 440 (Simonkatu 6), 00101 Helsinki
Telephone: +358 20 413 2155
Telefax: +358 20 413 2209
www.aarrelehti.fi
firstname.lastname@aarrelehti.fi
Publisher
Viestilehdet Oy
www.aarrelehti.fi
Circulation: 19,187
Total print run: 25,000
Unique readers: 92,000
The readership has increased by 18% year-on-year!
Number of annual issues: 10
Further information
Taina Malinen
taina.malinen@viestilehdet.fi
t. +358 44 500 5404
Päivi Puranen
paivi.puranen@viestilehdet.fi
t. +358 20 413 2449
10/2013 / IROResearch
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