1. style and fashion
2. beauty
3. cosmetics

22 October 2014, Moscow
Press release
Legendary InterCHARM reveals trends of the new
beauty-season
Novelties of perfumery and cosmetics, beauty industry trends, professional workshops, over 900 companies and 3 000 brands
from 33 countries – InterCHARM has opened its doors in Crocus Expo (Moscow) for the 21st time.
Last year InterCHARM has stepped 20-year milestone with the status of perfumery and cosmetics show #1 in Russia, CIS and
Eastern Europe, being the ideal platform to enter Russian market that grows by leaps and bounds. RBC.Research estimated
Russian perfumery and cosmetics market at USD 16,5 bln (RUR 485 bln). Ranked as #4 consumer market in Europe it grows by
10-12% annually, twice as dynamic than global market. This has led to 57% growth over the past 5 years.
Traditionally, InterCHARM impresses with its features. Proving this fact InterCHARM 2014 represents:
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920 exhibitors,
300 debuting companies,
exhibitors from 33 countries,
13 national pavilions,
2 premiers – Green Valley and Be@uty in
Internet show sectors,
more than 3500 perfumery and cosmetics
brands from 48 countries,
20 unique business and educating events
and shows,
hundreds of professional master-classes on
stands.
Unprecedented in its scale exhibition brings together in 4 halls on 2 floors of "Crocus Expo" Pavilion 3 more than 900
participants from the following countries: Bahrain, Belarus, Belgium, Bulgaria, Canada, China, Estonia, France, Germany,
Greece, Hungary, Israel, India, Indonesia, Italy, Japan Latvia, Lithuania, Morocco, Oman, Pakistan, Poland, Russia, Singapore,
South Korea, Spain, Taiwan, Thailand, Turkey, UK, Ukraine and the United States. One-third of all InterCHARM 2014 participants
are companies have never participated in the show before – it’s an absolute premieres of this autumn!
As the Russian industry headliner, InterCHARM represents the prodigious exhibition space for 4 days annually to discover new
opportunities for any kind of beauty business in 4 exhibition halls that unites the following sections:
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Perfumery and cosmetic products
Beauty salon and institute
SPA
Nail service
Hairdressing
LA NICHE. Niche cosmetic products
Green Valley. Natural and organic cosmetics
Farma + Beauty
Be@uty in Internet. Online shops
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ZOOM. Innovative products
National pavilions
Russian manufacturers pavilion
InterCHARMpack. Manufacturers and suppliers
of packaging
Formulaction. Manufacturers of raw materials
and ingredients
Novelties gallery
Fashion accessories salon
Supporting environmental trend, last year InterCHARM presented ECOHOME, special show section dedicated to eco-friendly
products for home care. This area got a great interest among visitors, retailers and media representatives. This year, one of the
most expected premiers of the season, Green Valley section of Hall 13, extends the ideas of ECOHOME. 49 companies from 20
countries with their 100 brands of organic and natural cosmetics, eco-friendly products for home care, as well as dietary
supplements and nutraceuticals are located in this special green area of the show. Cosmetics based on hemp oil and Carlsbad
salts, deep-sea algae and grasses of the Altai - the most natural trends of the season are here!
The uniqueness of this section is also includes the fact of international certification centers’ presence which will introduce their
advantages and achievements on eco-friendly cosmetics products certification procedures. One of them is famous ECOCERT
(France), the first independent certification center which has developed the standard for natural and organic cosmetics, and
another one, BDIH (Germany), in 2000 has created the first European certification system for these types of cosmetic products.
Wide variety of exposition includes numerous products for home and personal care. Most of this particular segment has
arrived from abroad: liquid and powder detergents, cleansers, indoor surfaces, disinfectants and manicure, pedicure and
beauty instruments sterilization equipment and appliances, shower gels, metal sanitary equipment, skin antiseptics, wet wipes,
liquid soap, baby diapers, feminine personal care products, air fresheners, automotive chemicals, etc.
Traditional sector of InterCHARM is luxury LA NICHE corner (Hall 13), started to introduce new niche perfumery and cosmetics
of 48 brands. Thousands of InterCHARM’ visitors can see the entire palette of fragrant shades collected from around the world.
Come and listen the enchanting history of fragrances created in different parts of the world and packed in luxury vials!
The show represents components that form cosmetic goods – raw materials and package. InterCHARMpack and Formulaction
sections are filled with innovative components, technologies and equipment for manufacturing, as well as variety of creative
packaging options. This space is filled with fresh ideas for manufacturers.
The pearl of InterCHARM exposure is ZOOM section (Hall 13), 29 Russian and international companies have its opportunity to
show their innovation achievements in the field of technologies, concepts, packaging, ingredients and promotion. Visitors of
InterCHARM 2014 will see fascinating novelties from all over the world: Australian cosmetics with sheep placenta extract, emu
oil, cosmetics with black snails’ mucin, monoparfumery collection of coffee and cinnamon aromas, and unique perfumery of
land and thunderstorm!
Exhibition space is segmented not only by the industry segment. For the convenience of visitors interested in the products of
specific countries, InterCHARM organised national pavilions with an atmosphere of countries’ spirits and culture. China, France,
Germany, Hungary, Italy, Morocco, Poland, Spain, South Korea, Taiwan, Thailand and Turkey show their unique products and
market leaders during these 4 show days. Moreover, Russian manufacturers’ pavilion is also located in Hall 13 to represent
domestic products and Russian perfumery and cosmetics market competitive advantages.
Incredibly respected by the industry parallel business program together with colorful exposition allows to plunge into the
atmosphere of the beauty industry increasing skills, learning secrets of success, sharing experiences and simply enjoying the
most beautiful Russian exhibition.
Today InterCHARM hosts an annual Forum of Perfumery and Cosmetics Market Directors "Supplier in a Chain". What exact
product are eager for chains to put on the shelves? How to build a dialogue with a chain’s representatives? How to choose the
right chain and the type of cooperation? Leaders of companies will find the answers to these and many more other questions.
Shortly the Forum is completed distributors will hold direct talks with the top managers of retail chains in the context of the
Chains Wholesale Center™, the unique meeting place where all the cooperation options are open for manufacturers and
distributors of perfumery and cosmetics, household chemicals and personal care products to present their best offers. There’s a
list of chains from Moscow, St. Petersburg, Kazan, Krasnodar, Nizhny Novgorod and Kirov: e5.ru, A5 Pharmacies, Victoria (Diksi
Division), OlGood, Utkonos, Rigla, Doctor Stoletov, Avoska, Vitrum, and others. According to the results of last year’s
InterCHARM, more than 70% negotiations are considered as promising.
In parallel with this, two-day IX All-Russian National Beauty Salon Convention takes its place in conference halls on the Level 4
of InterCHARM’ exhibition pavilion. During this event, representatives of the salon industry from across the country discuss
business issues of current interest as follows: regulations and fines, cash and non-cash financial operations, professional
personnel, as well as current economic situation and its reflection on the industry.
As an expert event, InterCHARM intended to be platform for experience and knowledge exchanging between new companies
and market leaders, between representatives of different segments of beauty internationally. In accordance with this principle,
professional Nail Service School began working just a few hours ago. Charming master classes in a classic men's manicure,
incredible Zhostovo patterns and modern techniques are only a part of the program for nail service artists for today and
tomorrow.
InterCHARM is also known for its professional contests and championships. The agenda for today includes IV Kolibri-Fest
International Charity Eyelash Masters Championship, InterNailCHARM 2014 Fall Nail Cup & Festival and one of the most
prestigious Russian competition among private artists and their colleagues from beauty salons – VI Hairdressers and Stylists
Championship. Some of the participants will leave "Crocus Expo" tonight in the status of best-in-profile, as a professionals being
recognized by the whole industry!
It’s just the only beginning! Tomorrow InterCHARM continues its work with the program which is full starting right from the
morning. On Thursday, unique seminar on neuromarketing in cosmetics market and VIII International SPA Massage
Championship will take place in Pavilion 3 of Crocus Expo marked with InterCHARM’ atmosphere of business ideas and creative
inspiration. Tomorrow InterNailCHARM 2014 Fall European Nail Cup & Festival, IX All-Russian National Convention of Beauty
Salons and Nail Service School continue its program in the context of the largest beauty trade fair of Russia and CIS. In fact, the
industry will announce the results of II BIO.RUS Competition for the best natural perfumery and cosmetic products and II My
Cosmetics National Award.
Show days: 22, 23 and 24 October – from 10:00 till 19:00, 25 October – from 10:00 till 18:00.
Additional information about the show and its sectors, exhibitors and represented brands lists are available on
www.intercharm.ru. InterCHARM mobile application with the show guide for smartphones and tablets based on iOS and
Android is available in AppStore, Google Play and www.intercharm.ru.
About the show
InterCHARM is the largest event in the perfumery and cosmetics market of Russia,
CIS and Eastern Europe, which comprises all sectors of the beauty industry and
perfumery and cosmetics market segments.
For two decades the exhibition serves as a highly efficient business platform for
Russian and CIS professionals and also as a gateway for foreign companies
wishing to introduce their products and services in the emerging markets. The
combination of shows, contests, business and training programs makes the
exhibition an indispensible event for all industry experts. For a whole generation
of beauty industry experts this exhibition became an important milestone in the
development of beauty businesses. InterCHARM is not only a venue where
Russian beauty companies can communicate with their foreign partners but it is
also a meeting place for the western market leaders.
Annually, InterCHARM highlights the most recent trends, some of which have nonetheless already become popular, as well as
the fastest growing market sectors. The most important innovations and new brands of the industry are usually first introduced
at InterCHARM.
Organiser: Reed Exhibitions, the world leading events organiser, the organiser of events, exhibitions and conventions in 44
sectors of the economy. The company organises in 7 countries 11 events in perfumery and cosmetics industry, most of which are
leading: in-cosmetics, InterCHARM, PCHi.
Contacts for press
Marina Osadchaya: +7 (926) 520 69 90
Ruslan Abdrakhmanov: +7 (926) 583 23 17
marina.osadchaya@reedexpo.ru
ruslan.abdrakhmanov@reedexpo.ru