Lydens vilkår indtil 2010 Pga en forkert målemetode overdøvede reklamer og pop musik andre genrer Nødvendigt at skrue op og ned, når man hørte fjernsyn eller lyttede til musik Nye tider Måleteknologi, bl.a. fra Danmark, betyder at genrer nu kan sameksistere, uden at det er på reklamevilkår PLR [dB] 10.000 mest populære musiknumre US, UK, Tyskland 18 16 14 12 10 8 1963 66 69 72 75 78 81 84 87 90 93 Lydkvalitet af musikproduktion fra 1963 til 2011 Musik under den stiplede linie lyder skidt på gode anlæg 96 99 02 05 08 2011 Årstal Ortner, 2012 Lydkrig 1982 version af Michael Jackson’s Beat It 2009 version af samme nummer: En pølse Miles Davis: Music exists in the space between the notes Sausage Tracks from the Middle Ages LUFS PROGRAM LOUDNESS 1. Tue West 2. Max Nilfisk 3. Kelly Clarkson 4. Metallica 5. Pink Noise (FS) -5.9 -10.1 -4.2 -2.8 -8.6 LUFS PROGRAM LOUDNESS It’s futile to go higher than -16 LUFS Mark Knopfler Guitarist i Dire Straits Varedeklaration 1982: CD lovede perfekt lyd (1411 kbps) 2001: iPod. Steve Jobs lovede CD kvalitet Men leverede kun 128 kbps = 9% heraf Altså blev 91% af lyden smidt væk Det fik kunderne ikke at vide! Varedeklaration kan vende billedet Music analayzer musictester.net user: AudioNerd pass: LoudLess MUSIC TESTER – a dogma for superior sound recording Nordic Dynamic is a non-profit initiative founded in 2015 by: Kim Rishøj, founder of TC Electronic Thomas Lund, CTO Broadcast & Production Peter Lyngdorf, founder of Hi-Fi Klubben, DALI loudspeakers and Steinway/Lyngdorf The vision Increase the awareness about the potential of dynamic sound recordings Oﬀer a solution which makes good music sound better - make the listener want to turn up the volume! The support A support system to create a Nordic Dynamic version of a recording* A budget to create an extra version of a mastering* International PR targeted audio and hi-fi media All master rights remain property of the artist/master rights owner. *which follows the rules of The Nordic Dynamic Dogma www.nordicdynamic.net Artist ... to record in Nordic Dynamic. It’s the only way our songs can sound like they should,’ - Astronaut ‘...let’s be ambitious about it for the sake of our ears,’ - Mike Sheridan, producer & artist Key points Protect the cultural heritage and give high quality sound a chance. Other countries are in progress. We must hurry! The technology is in place. There are jobs at stake. Contact info Please feel free to contact us for further information Kim Rishøj Founder of TC Electronic kim@rishoj.net Peter Lyngdorf Founder of Hi-Fi Klubben, DALI loudspeakers, Steinway/Lyngdorf pl@steinwaylyngdorf.com Thomas Lund, CTO Broadcast & Production TL@TCElectronic.com Joanna Christensen MSc Eng. jc@nordicdynamic.net Kilder Read On Zwicker & Fastl (1999). Springer, Berlin Psychoacoustics - Facts and Models (2. ed.) Glasberg & Moore (2002). JAES, 331-342 A Model of Loudness Applicable to Time-Varying Sounds Karl Küpfmüller (1962). Edit by K. Steinbuch, Springer, Berlin Nachrichtenverarbeitung im Menschen Benjamin Libet et al. (1979). Brain, 191-222, Oxford Subjective Referral of the Timing for a Conscious Sensory Experience Rudolf Ortner (2012). Donau Universität, Krems Je lauter desto bumm! - The Evolution of Loud Nielsen & Lund, 1999 - 2006 (AES 23, 107, 109, 111, 121) 0 dBFS+ Level in Audio Production and in Mastering Skovenborg & Lund, 2007 - 2012 (AES 123, 125, 127, 132) Loudness Descriptors to Characterize Programs and Music Tracks ITU-R BS.1770-3, ATSC A/85, TR-B32, EBU R128, Tech docs 3341-44 End Thomas Lund thomasl@tcelectronic.com