Persuasion “How great it is for leaders that men don’t think.” – Adolf Hitler Persuasive Text Persuasion: when a person tries to convince or encourage you to think, buy, or do something. Discussion: Where do we see persuasive writing? Persuasion is Powerful Use it to: Stir Up Sympathy Persuasion is Powerful Use it to: Support a Cause Persuasion is Powerful Use it to: Urge People To Action Persuasion is Powerful Use it to: Make A Change Persuasion is Powerful Use it to: Prove Something Wrong Persuasion is Powerful Use it to: Create Interest Persuasion is Powerful Use it to: Get People To Agree With You Persuasion is Powerful! Use it to… Purpose • Support a cause • Urge people to action • Make a change • Prove something wrong Persuasive Statement  Please support my soccer team by buying discount coupons.  Do your civic duty and vote  The principal should let us wear hats.  Cars do not cause global warming. Persuasion is Powerful! Use it to… Purpose • Stir up sympathy • Create interest • Get people to agree with you Persuasive Statement  If you don’t adopt this dog, it could be put to death.  Better grades get you a better job and more money.  I am sure you’ll agree Snickers are the best candy bars. What Persuades You?     Why do you decide to agree with someone’s idea? How do you convince others to agree with you? How persuasive are you? Propaganda and persuasive strategies like the ones we are learning can cause you to buy into ideas you don’t actually agree with   It is important to act as a critical consumer (questioning the information you are given before you believe in it) These strategies have been used as terrible weapons and awesome change makers throughout history. Types of Persuasion          Propaganda Loaded Words Emotional Appeal Repetition Transfer Testimonial Bandwagon Authority Peer Pressure Why we need to understand propaganda and persuasive strategies  Propaganda: the spread of information that supports a viewpoint or bias.  Bias: Belief that some information or ideas are better than others TPS When have you been biased? I was biased when _____ because _________. Propaganda in America German Propaganda in World War II  The Germans used propaganda to convince people that the Jewish people needed to be destroyed German Propaganda in World War II   The Germans then used propaganda to convince people that a war needed to be fought Hard Times, Hard Responsibilities, Hard Hearts Propaganda in the United States Propaganda   We must be cautious of what persuades us! We must watch advertisements critically!   To look critically = to analyze or judge We must ask, is the commercial or speaker misleading us? Manipulating us? Loaded Words  Intended to spark an emotional feeling in the reader, by using words associated with very negative or very positive things.  Can be positive or negative words  Example:  Get amazing results with Oxyclean.Your whites will be spectacularly white and you will have a weapon against the dreaded stain.  Why does this work?  The words make you feel strongly one way or the other. Loaded Words  A word or phrase is "loaded" when it has a secondary, evaluative meaning in addition to its primary, descriptive meaning.When language is "loaded", it is loaded with its evaluative meaning. A loaded word is like a loaded gun, and its evaluative meaning is the bullet. Just like a loaded gun, we should be careful when using loaded words.  Unloaded Loaded Plant Animal Weed Beast Loaded Words  Positive Example: It is your patriotic duty to save this country and vote for me!  Which words are “loaded words”? It is your patriotic duty to save this country and vote for me! Loaded Words  Negative Example: We can’t have gangs of dangerous youths roaming the city with no purpose.  Which words are “loaded words”? We can’t have gangs of dangerous youths roaming the city with no purpose. Emotional Appeal  Saying things that will make a person sad, angry, happy, etc. in order to encourage an action or belief. Repetition  Definition: The product name or keyword or phrase is repeated several times  Example:  Why does this work? If we hear it enough, we’ll believe it! Transfer    Associating ideas with a person or thing, so that you feel the same way about the idea as you do about the person associated with it.  For example, using the American flag as a backdrop for an advertisements makes the implication that the event is patriotic and in the best interest of the U.S. Example: “Please help, Mom and Dad will love you even more if you help me get the yard finished before they get home.” Why does this work? It makes us view one thing that same way as another. If we feel joy or happiness towards one thing, we feel joy or happiness to what is being associated. Transfer Examples  Geiko insurance; associate with the Gecko, so people buy the insurance because of the lizard.  Coca-cola and Santa at Christmas; people like santa, so they feel good about buying coca-cola Transfer Commercial Testimonials  Definition: Have another customer or a famous person tell you how good the product is after using it themselves.  Example:  A doctor tells you the medicine is good.  Lebron tells you Gatorade is the best sports drink  Why does this work?  People listen to others they trust (friends, parents). People also want to do what celebrities do. Testimonial Example Bandwagon  Definition: Invites you to join the crowd. Everybody’s doing it!  Example:   “Don’t be the only one without one. Make sure that you have the Twilight book just like your friends!” Why does this work?  It’s similar to peer pressure – you want to be part of the group. Bandwagon Everybody’s doing it! Join the crowd! Be one of us! You would be crazy if you didn’t try this product! A great movement is beginning. Be a part of it! Bandwagon Commercial Authority  Using power or fame to convince  Example: a famous magazine said that the new hairstyle was the best, so people trust it because the magazine is so famous.  Note: this is different than testimonials; testimonials get you to do something because you want to do what famous people do. Authority gets you to do something because you believe someone/thing is the best, and they told you to do it. Peer Pressure   Someone at the same level as you, encouraging something so that you will be liked by your demographic. Peer Pressure can be both positive and negative. TPS When have you been experienced positive peer pressure? Negative peer pressure I experienced _____ peer pressure when _________ because _________. Practice What kind of persuasion? Definition: An illogical association between one thing and something else that is generally viewed as positive or negative.     A. Testimonial B. Transfer C. Bandwagon D. Loaded Words B. Transfer Group Practice What kind of persuasion? Definition: Uses a statement from someone who has tried the product.     A. Bandwagon B. Testimonial C. Peer Pressure D. Repetition B. Testimonial What kind of persuasion? Definition: The product name or keyword or phrase is repeated several times     A. Testimonial B. Authority C. Bandwagon D. Repetition D. Repetition What kind of persuasion? Definition: Uses very strong words to get a response from you.     A. Testimonial B. Transfer C. Loaded Words D. Repetition C. Loaded Words What kind of persuasion? Definition: Tries to get you to do something because everyone else is doing it.     A. Testimonial B. Transfer C. Bandwagon D. Repetition C. Bandwagon A. Bandwagon B.Transfer C. Loaded Words D. Repetition “All your friends are eating them!” A. Bandwagon What kind of persuasion? Buy this product today if you want to get rid of your disgusting and embarrassing acne problem! You will look radiant and everyone will adore you with your new skin!     A. Testimonial B. Loaded Words C. Bandwagon D. Repetition B. Loaded Words What kind of persuasion?     A. Testimonial B. Transfer C. Bandwagon D. Repetition B. Transfer Independent Practice  For the next questions, you will work on your own. What kind of persuasion? According to Jason Brown, an avid reader, the Kindle makes life so much easier. “With the Kindle I can store up to 10,000 books or newspapers. It is saving me so much space. It is also easy to use; I love my Kindle!”     A. Testimonial B. Transfer C. Bandwagon D. Repetition A. Testimonial Your doctor said you need to drink Hawaiian Punch because it’s the healthiest drink out there. A. Testimonial B. Transfer C. Bandwagon D. Authority E. Repetition  D. Authority