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Oracle Application Integration Architecture
David J. DesRoches
Industry Business Consultant
SAFE HARBOR STATEMENT
The following is intended to outline our general
product direction. It is intended for information
purposes only, and may not be incorporated into
any contract. It is not a commitment to deliver any
material, code, or functionality, and should not be
relied upon in making purchasing decisions. The
development, release, and timing of any features or
functionality described for Oracle’s products
remains at the sole discretion of Oracle.
Today’s Discussion
Enterprise Challenge
Introducing Oracle Application Integration Architecture
Planned Roadmap and Availability
AIA Partner Initiative
Data
Applications
Depts. / Users.
Today’s Enterprise
Challenge
Division 1
Sales
Operations
CRM
Division 2
Accounting
Mfg
Sales
Operations
CRM
Accounting
Mfg
Partner
System
Order
Mgmt
Financials
Order
Mgmt
Financials
These Transformations Often Resemble
“Science Projects”
Division 1
Division 2
Technology Shortcoming
Sales
Operations
Business Impact
Accounting
Sales
Operations
Heterogeneous Systems
CRM
Mfg
Complexity, High Cost
CRM
Mfg
Proprietary Technologies
Order
Mgmt
Financials
Point-to-Point Integration
Accounting
Order
Mgmt
Closed, Difficult to
Partner
Financials
Rigidity, Slow to Adapt
Partner
System
Acquisition of Best-in-Class Companies
~ $34 Billion in Targeted Acquisitions
Oracle FY 2005
Oracle FY 2006
Oracle FY 2007
Oracle FY 2008
4 Acquisitions
15 Acquisitions*
12 Acquisitions**
16 Acquisitions***
* Excludes acquisitions of Covansys and Hexaware operations
** Acquisition of Mantas through majority-owned i-flex solutions company
***AdminServer subject to closing conditions
Applications
Depts. / Users.
1. Reduce TCO by System Consolidation and
Rationalization
Division 1
Sales
Operations
CRM
Division 2
Accounting
Mfg
Sales
Operations
CRM
Mfg
Partner
System
Order
Mgmt
Financials
Order
Mgmt
Unified Data Model
Data
Accounting
Financials
Top Priority: Standardized Business Processes
“State of the CIO 2008” survey
Key Business Drivers






Streamline
Business
Processes
Operational
Effectiveness
Operational
Efficiencies
M&A Activity
Changing Business
Models
Legislation
“SOA can frequently be part of the answer by providing a sound architectural
framework to help CIOs address their challenges.”
L. Frank Kenney, Research Director
2. Reduce TCO w/ SOA-Enabled Architecture
Depts. / Users.
Make Applications Easier to Integrate, Extend, and Upgrade
Division 1
Sales
Operations
Division 2
Accounting
Sales
Operations
Accounting
Applications
SOA-Enabled Integration & Process Orchestration
delivered through AIA and Fusion Middleware
CRM
Mfg
Order
Mgmt
CRM
Financials
Mfg
Order
Mgmt
Data
Unified Data Model
Partner
System
Financials
Application Integration Architecture
17 Acquisitions*
4 Acquisitions
Oracle increases value with pre-packaged
& sustainable integrations
Application Integration Architecture
Oracle’s SOA Implementation
•Best Practice Processes
Optimize business performance
leveraging Oracle’s extensive experience
and best practices
•Process Integration Packs
Pre-built, out of the box, integrated Oracle
Applications for quick implementation of
business processes, without the risk. (i.e.
Siebel CRM to Oracle E-Business Suite)
•Foundation Packs
Create custom business processes across
any of your applications utilizing
predefined, application independent object
and service definitions
•Powered by Oracle Fusion Middleware
Industry leading, open standards based platform
AIA Process Integration Packs Deliver Prebuilt,
Sustainable Integrations across Oracle Applications
Customer Value:
 Fast time to value
 Richer functionality
 Less risk, lower maintenance costs
Features:
 Participating apps & enhancements
 Predefined process flows
 Extensible framework
 Deployment methodology and more…
Ideal for:
• Adding new Oracle applications
• Enhancing existing application functionality
• Extending a business process
• Adopting SOA / Fusion Applications
• Simplifying enterprise-wide integration
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Availability and Roadmap
Available AIA Process Integration Packs
Enabling…
Cross Industry Process Integration Packs
Siebel CRM On Demand Integration Pack for Oracle E-Business Suite*
►Opportunity to Quote
Siebel CRM Integration Pack for Oracle EBS Order Management: Order to Cash*
►Order to Cash
Siebel CRM Integration Pack for Trade Promotion Management*
►Trade Promotion Management
Enabling…
Industry Process Integration Packs
Siebel CRM Integration Pack for Oracle Comms Billing and Revenue Management: Order to Bill**
►Comms Order to Bill
Siebel CRM Integration Pack for Oracle Comms Billing & Revenue Management: Agent Assisted Billing Care**
►Comms Customer care
Oracle Comms Billing and Revenue Management Integration Pack for Oracle E-Business Suite:
Revenue Accounting**
►Comms Revenue Accounting
Siebel Life Sciences Integration for Oracle Adverse Event Reporting System
►Life Sci. Adverse Event Reporting
Siebel CRM Integration Pack for i-flex FLEXCUBE Account Originations***
►Banking Account Originations
Siebel CRM Integration Pack for Banking Account Originations
►Banking Account Originations
*Siebel 7.8 / Oracle E-Business Suite 11.5.10
***i-flex FLEXCUBE UBS V.UM 7.2.0
**Comms versions: Siebel 7.8.2 / Oracle E-Business Suite Financials 11.5.10 / Billing
and Revenue Management 7.3.1
Planned FY09 AIA Process Integration Packs
Horizontal
Cross Industry PIPs
Enabling…
Siebel CRM SIA (8.0) for EBS Order Mgt (11.5.10)
►Order to Cash
Siebel CRM (8.1) for EBS Order Management (12.1)
►Order to Cash
Siebel UCM (8.1) for Oracle EBS (11.5.10), Siebel CRM SIA (8.0)
►MDM (Customer) Integration
PIM (12.1) for EBS (11.5.10) and Siebel CRM SIA (8.0)
►MDM (Product) Integration
Agile PLM (9.2.2.4) to EBS (11.5.10)
►Design to Release
Agile PLM (9.2.2.4) to EBS (12.1)
►Design to Release
AIA for SAP PIPs*
Enabling…
Siebel CRM to SAP*
►Order to Cash
Agile to SAP*
►Design to Release
SaaS PIPs
Enabling…
Oracle CRM On Demand for Siebel CRM (7.8.2 HOR)
►Customer Synchronization (Direct Int.)
Oracle CRM On Demand for JD Edwards E1 (2.3)
►Opportunity to Order
Oracle CRM On Demand for SAP*
►Opportunity to Order
* Subject to Oracle Senior Management Approval
Above timeframes are target dates only and
subject to change at any time.
Roadmap: Planned FY09 Process Integration Packs
Industry
Industry PIPs
Enabling…
Communications:
Comms 2.0.1 (Siebel 8.0/8.1; Nested Service Bundle feature)
►Order to Bill / Agent Assisted /
Fin. Consolidation
Comms 2.4, includes OSM
►Order to Activate
Comms 2.5, includes PIM
►Product MDM (FY10)
Retail:
Oracle Retail Integration (RMS 2.3) to PSFT (9.0)
►Financial Controls for Retail
Siebel CRM Loyalty (8.1) to Retail Stores
►Customer Loyalty Management
Product Data Hub Integration Pack for Retail Product Lifecycle Mgt
►Retail PIM Integration (FY10)
Logistics Service Providers:
Fleet Management 1 (OTM 6.0, SEBL 8.0)
►Quote and Order Management
Fleet Management 2 (EBS 12.1, OTM 6.0)
►Driver Management
Fleet Management 3 (EBS 12.1, OTM 6.0)
►Settlement and Financial Management
Utilities:
AIA for Utilities
Banking:
EBS Financial Service Accounting Hub (12.1) for PeopleSoft GL (9.x)
►Order to Billing
►Account Consolidation
Above timeframes are target dates only and
subject to change at any time.
Application Integration Architecture
Abstraction Layer Concept
Optimize
Offer
Siebel
CRM
Forecast
Demand
Capture
Order
Pick, Pack,
Ship
Billing
Enterprise Service Bus
Customer
Sales Order
Deduction
&
Settlement
Invoice…
E-Business
Suite
BPEL Process
Manager
AIA Enterprise
Business
Objects & Services Layer
Data Integration
SAP
Custom
App
Composite
UI
JMS or WSIF
API or Web
Service
Common Objects, Standardized Business Services
Re-Usable , Loosely Coupled Services to support one to many
Leverage AIA UI Service SDK to build Composite Tasks
Application Business
Connector Service
API or Web
Service
AIA Foundation Pack
Enterprise-wide SOA Adoption
Enterprise Object Library :
Lifecycle Extensions:
Governance:
Standards Support:
• Account Balance
Adjustment
• Advance Shipment
Notice
• Bill Of Materials
• Customer Party
• Disbursed Payment
46 Objects, 460 Service Operations
Test Validation, Error Handling, Diagnostics
Service Repository, Process Models
CCTS 9.0, OAG, ISO 11179
• Item Balance
• Bill of Lading
• Currency Exchange • Bank Account
• Item Composition
• Demand Forecast
• Debit Memo
• Item Structure
• Freight Terms
• Chart of Accounts
• Location
• Shipment Request
• Payment Term
• Manufacture Item
Composition
• Inventory Reservation • Payable Invoice
• Price List
• Engineering Change
• Purchase Order
Order
• Quote
• Installed Product
• Received Payment
• Invoice
• Request For Quote
• Item
• Transaction
Calendar
• Fund Transfer
• Fund Transfer
Schedule
• Accounting Entry
• Pick List
• Credit Memo
• Promotion
• Shipment
Advice
• Request For Quote
• Shipment Receipt
• Check
• Requisition
• Supplier Party
• Sales Order
• Sales Quote
• Shipment Plan
Prebuilt Enterprise Business Objects & Services
Bringing Applications Together thru a Common Language
3rd Party
Oracle
3rd Party
Oracle
People
Soft
Siebel
Enterprise Business Object
People
Soft
Siebel
• Standardized representations of business data
• Rationalized across all Oracle applications
• Standards compliant, adopting OAGIS,
UN/CEFACT and ISO standards
• Extensible, upgradeable
“Only 5% of the Interface is a function of the middleware
choice. The remaining is a function of Application Semantics”
Benefits
Easy to plug-in new
applications
Consistent & better
information quality
Lower maintenance costs
FY09 Available and Planned AIA Foundation Packs
Horizontal & Industry Versions
Foundation Pack 2.0.1
Released February 2008
Foundation Pack 2.1
Released June 2008
Foundation Pack 2.2.1
Planned for October FY09
Foundation Pack 2.3
Planned for CY09
Foundation Pack 2.4
Planned for the next 12 months
Foundation Pack 3.0
TBD
Features…
Core Common Objects and Services
Business Service Repository, Management Utilities
NEW Enterprise Objects & Services
Extension Templates / Sample Patterns
Enhanced Repository and Utilities
Industry Foundation Packs & Foundation Pack for BEA
Utilities and Insurance, Web Logic Server Certification
NEW Enterprise Objects and Services
Enhanced Error Handling, Composite Application Framework
NEW Enterprise Objects & Services
HCM, Proc. Mfg. and Communications objects
Oracle 11g Service Component Architecture
Updated Infrastructure Components, Enhanced Programming
Model
Above timeframes are target dates only and
subject to change at any time.
Which One is Right for YOU?
Foundation Pack or Process Integration Pack
 Do it Yourself
Using Oracle
Foundation Pack
 Complete solution for building any
to any integrations across a
complex, mixed environment
 Speed integration development
process utilizing prebuilt Enterprise
Business Services and Objects
(continually added to over time )
 Reduce risk and maintenance costs
using well defined programming
models and bundled governance
components
 Provides a sustainable, flexible
foundation for change
 Let Oracle Pre-build
Integrated Processes
for You
 Prebuilt, off the shelf integrations
between Oracle applications
 Delivers best practice processes to
the business quickly and cost
effectively
 Minimizes integration risk and fully
supported by Oracle
 Extensible and upgradeable with
minimal business disruption
Sampling of Leading Companies Leveraging AIA
AIA for Partners Initiative
How to engage Oracle for the AIA for Partners program:
http://www.oracle.com/partners/home/bi/global/integration/unauth/applications.html
SI Led Development Model
-New PIP Development
-Oracle PIP Extension
 This is the partner facing program to get formal endorsement from Oracle…
AIA Partner Models – Summary
Partner Model
Key Characteristics
1
SI Strategic CoDevelopment Model
• Joint investment in development and GTM
• Oracle product and IP, sold, supported and maintained by Oracle
• Partner is positioned as preferred implementer in named Accounts
2
SI Led Development
Model
• Partner invests in building repeatable solutions
• Uses AIA Foundation Pack and contributes to it
• Partner solution and IP. validated, endorsed and promoted by Oracle
3
SI Implementation
Engagement Model
• Awareness, Education and Training on AIA
• Deal Support, COE and Labs Setup support for AIA products
• Packaged consulting services by SI partners
4
AIA for SAP – Partner
Model
• Partner builds and owns the SAP AIA business connectors
• Oracle might OEM the SAP connectors
• Multiple GTM & implementation partners possible
5
ISV Integration
Development Model
• ISV builds and owns the AIA business connectors for their own Apps
• Validated, endorsed and promoted by Oracle
• Complimentary ISVs who complete the Oracle solution map
Learn More
• Key contacts within Alliances
• For SI Partners in NA – Bud.smith@oracle.com
• For ISV Partners - Mary.arbelaez@oracle.com
• Others – Contact your local Alliances Team!
• Key contacts within the AIA Partner Strategy Team
• For NA and WITS – Sanjay.Pattanayak@oracle.com
• For EMEA – Ashish.Sharma@oracle.com
• For JAPAC - Qiming.Huang@oracle.com
• Overall Strategy Contact: Devesh.Sharma@oracle.com
• OPN for Partners Website:
http://www.oracle.com/partners/home/bi/global/integration/unauth/appli
cations.html