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THE TOP ANNUAL EVENT FOR E-COMMERCE AND MULTICHANNEL COMMERCE
14
CONNECTING COMMERCE
SHOPPING
WITHOUT BORDERS
Presentation
Claudia Kleinert
OCTOBER29TH/30TH, 2014
DÜSSELDORF, AREAL BÖHLER
Main program
AMONG OTHERS, WITH CONTRIBUTIONS FROM...
Amazon
LEGO Central Europe
WirtschaftsWoche
internetstores
Ralf Kleber
Michael Kehlet
Prof. Dr. Miriam Meckel
Rene Marius Köhler
CEO
CEO
CEO
Collins
Channel 21
Chief editor (effective October
1st)
K - New Media
Parfümerie Douglas
Tarek Müller
Klaus Skripalle
Jens Ullrich
Jan-Dieter Schaap
CEO
CEO
CEO
CEO / COO
Westwing
Home & Living
Macy‘s/Bloomingdales
eBay Europe
German National
Football Team
Stefan Smalla
Kevin Gardiner
Murray Lambell
Director, Online & Omnichannel
Customer Service
Director, International Trade
Founder and CEO
Gold sponsors:
Silver sponsors:
Prof. Dr.
Hans-Dieter Hermann
Sport psychologist
Bronze sponsors:
CONTENTSERV
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WELCOME TO THE NEOCOM 2014!
Dear Sir or Madam,
After the successful premiere last year, the NEOCOM has also positioned itself in Düsseldorf as a flagship event for
e-commerce and multichannel commerce in Germany.
Therefore, more than 1,000 leading figures in the German and international scene are meeting again this year on October
29th and 30th, to exchange information on the prospects of digital commerce.
In 2014, the following topics await you with the slogan “Shopping without borders”:
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Morefuturebenefitsall–how tomorrow’s commerce could be
Nomatterwhatchannel–genuineomnichannel commerce
The age of the customer–ontheroadtoCustomerCentricCompany
Personalisation–strategiesbetweenbigdataandbrandmanagement
Direct distribution e-commerce –brandsinadigitalage
Mobile commerce–gamechangerorjustanothersaleschannel?
Logistics–customershavenopityinthehomestretch
Internationalisation–effectivecross-borderstrategies
Data driven e-commerce –whencanweexpectthekillerapp?
B2B commerce–thefuture-orientedtopicsfor2015
Success factor returns management–therightwaytohandlereturns
What’snext?Promisingonline startups introduce themselves
The investor`s perspective–thesearethebusinessmodelswithafuture
Furthermore,lookforwardtoforumsandworkshopsonthecentralstrategytopics–fromconversionoptimisation,
customertouchpointmanagement,digitalmarketing,searchviapricing,bigdata,checkoutandconvenience,lawsand
fulfillment to payment.
Be sure to attend the industry’s annual event in 2014 too and experience impressive leading figures and innovators..Talktothedecisionmakersaboutthecurrentdevelopments,opportunitiesandchallenges.Weofferyouinsights,
impulses,prospectsandnewpotentialsfortomorrow’scommerce.
Numerousmerchantsanddealershavealreadyreservedtheirticket.Joininandsignuptoday,toensureyourparticipation
at the convention and the exclusive NEOCOM Night (gala) on the eve of the event.
Welookforwardtoseeingyou!
Withkindregards,
Markus Howest
Chief Editor,
Der Versandhausberater
Barbara Wiestler
Member of the Management Board,
Management Forum of the Verlagsgruppe Handelsblatt GmbH
Approximately 450 tickets have already been reserved. Amongst others, from these companies:
AtelierGoldnerSchnitt•Alfred-Kärcher•Amazon•ArnulfBetzold•ApotheekDocMorris•AskariSport
•ATELCO•baumarktdirekt•bonprix•buch.de•Burg-Wächter•CBReCommerce•DeerbergVersand•
DePauli•DetlevLouis•DT&SHOP•DOUGLAS•DURABLE•E.Breuninger•EmiliaLay•Engelhorn•
fashion2need•FressnapfTiernahrung•GardenaDeutschland•GebrüderGötz•GlobusSB-Warenhaus•
GudrunSjödén•Hagebau•HagenGrote•HansSoldan•HessNatur-Textilien•IKEADeutschland•INTERSPORTMultichannel•Jacques‘Wein-Depot•K-NewMedia•KauflandWarenhandel•Koffer24•Küche&Co
•LEGO•Libri.de•LidlE-CommerceInternational•Loberon•LoftyZweitfrisuren•L‘ORÉALDeutschland•
Lugato•MammutSports•Manor•Mediashop•Metabowerke•MetroSystems•MisterSpex•MöbelHesse
•MusikhausThomann•mytheresa.com•MöbelKraft•Neckermann.at•NETdental•OBIE-Commerce•
OfficeDepot•Otto•Poco•Procter&Gamble•Pro-Idee•RaceChipChiptuning•RMBuchundMedien
•SchwabVersand•s.OliverBerndFreier•SportScheck•SSISchäferShop•TengelmannE-Commerce•
TirendoHolding•TOYS„R“US•TuningkitTechnologies•Urbanara•Valtech•VerlagsgruppeWeltbild•
Walbusch•Wehrfritz•Westwing•Zalando•zeroOnline•ZEUS•Zooplus•ZurRosePharma•3PAGEN
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THE HIGHLIGHTS
1
2
NEOCOM Night
withover600decisionmakers
More than 1,000 visitors at the convention
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Strong partners
3
More than 100 top speakers
from all over the world
5
The industry awards
•Mail order business of the year
•Online shop of the year
6
•Catalogue of the year
Germany’slargest
trade fair for
multichannel commerce
7
Parallel events by:
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9
The extensive
general programme
•Business speed dating
•Workshops
•Matchmaking
•andmuchmore
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The presentation of the
e-commerce startup awards
Partyinguntilthewee
hours of the morning
at the NEOCOM Party
www.neocom.de
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OTHER SPEAKERS ...
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Buch.de
Mango
mymuesli
ESCADA Online
Michael Weber
Roger Graell Sole
Max Wittrock
Tonio Fruehauf
Board of Directors
Director e-Commerce
Founder
Managing Director
windeln.de
s.Oliver
s.Oliver
hagebau
Alexander Brand
Vanessa Stützle
Ansgar Weber
Oliver Arp
CEO
Head of e-Commerce
Head of e-Commerce
ProjectManagerE-Commerce
Specialised Trade
IBM
GfK
dgroup
IFH Cologne
Moshe Rappoport
Andrew Phipps
Kathrin Haug
Dr. Kai Hudetz
Executive Technology Briefer,
IBMClientCenterResearch
GlobalDirectorOnlineRetail
Partner
CEO
eTribes
INSIDE eCommerce
Der Versandhausberater neuhandeln.de
Alexander Graf
Adrian Hotz
Markus Howest
Stephan Meixner
Founder and CEO
Founder and CEO
Chief Editor
Founder
MyParfum
Office Depot
Lesara
STABILO
Carina Stammermann
Thomas Glatzel
Roman Kirsch
Andreas Unger
CEO
SVPDirectEurope
Founder and CEO
Director e-Commerce
Mister Spex
Frontline
Thought Expansion
Network
Web Arts
Bjoern Sykora
Amit Sinha
Jonathan MacDonald
Andre Morys
Business Development & CoFounder
CMO
Owner
Board of Directors
…THE ADVISORY COMMITTEE
WALBUSCH
Hagen Grote
DT&SHOP
Detlev Louis Motorradvertrieb
Dr. Bert Hentschel
Reinhold Stegmayer
Eva-Maria Roer
Christoph von Guionneau
CEO
Member of the Management
Board
CEO
CEO
Handelsverband
Deutschland (HDE)
Tirendo/BVDS
EMA
Parfümerie Douglas
Stephan Tromp
Erik Heinelt
Bernd Kratz
Jan-Dieter Schaap
Deputy Chief Executive
Founder & CEO
Managing Director
CEO/COO
5
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NEOCOM NIGHT (GALA)
OCTOBER 28TH, ALTE FEDERNFABRIK
Attend the glamorous
opening of the NEOCOM 2014
LookforwardtotheglamorousopeningintheAlte
Federnfabrikontheeveoftheconvention.Every
yearwell-knownmajorplayersintheindustrymeet
forin-depthdiscussions,tobecomeacquaintedand
to celebrate the recipients of the awards.
The highlight of the evening is the award for the
“Mail order business of the year”, which is presented
by the Versandhausberater and Management Forum.
The company that has set the pace and tone over the
course of several years and in doing so, is a benchmarkfortheentireindustry,ishonoured.In2013,
BUTLERS received this distinguished award. This
year, the awards for the catalogue and online shop of
the year will also be awarded on the gala stage. The
eveningwillbehostedbyCorinnaWohlfeil.
Mail order business of the year –
Previous recipients of this award
• BUTLERS(2013)
• myToys (2012)
• Louis(2011)
• MusikhausThomann(2010)
• PeterHahn(2009)
• Kaiser&KraftEuropa(2008)
• Conrad Electronic (2007)
• Globetrotter (2006)
• QVCDeutschland(2005)
• Tchibo direct (2004)
• ProIdee(2003)
• WALBUSCH(2002)
• WittWeiden(2001)
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Mail order business of the year 2013:
BUTLERS
THE PROGRAMME
OCTOBER 29, 2014, DAY 1
Opening of the NEOCOM 2014 by its hosts Claudia Kleinert, TV presenter and
Dr. Kai Hudetz, CEO, IFH Cologne
TRENDS, DEVELOPMENTS AND PROPSPECTS FOR TOMORROW’S COMMERCE
9:15 am
Outlook
The age of the customer – Challenges and opportunities for e-commerce
Andrew Phipps,GlobalDirectorOnlineRetail,GfK
9:45 am
Plenary session
9:00 am
Keynote
Innovations for customers – Getting better everyday
Ralf Kleber,CEO,Amazon
10:15 am
Digital insights
Megatrend digitalisation – How the economy and society will change in the future
Prof. Dr. Miriam Meckel,ChiefEditor(asofOctober),WirtschaftsWoche
10:30 am
Panel discussion
Which business models have a future?
•NewYorkandSiliconValley–Whataretheupcomingtrends,startupsandinnovations?
•Bigdatabecomessmartdata–Howcanthisvaluabledatabeleveraged?
•ePace–Customeraddedvaluethroughtimeadvantage?
Discussion participants:
Kathrin Haug,Partner,dGroup
Prof. Dr. Miriam Meckel,ChiefEditor(asofOctober),WirtschaftsWoche
Carina Stammermann,CEO,MyParfum
11:15 am
Claudia
Kleinert
Coffeebreak,conversationsandvisit to the NEOCOM trade fair 2014
Dr. Kai
Hudetz
Andrew
Phipps
Ralf
Kleber
Kathrin
Haug
Prof. Dr.
Carina StamMiriam Meckel mermann
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THE PROGRAMME
Plenary session
OCTOBER 29, 2014, DAY 1
12:00 pm
Keynote
Success factors for online shops and tomorrow’s commerce
Rene Marius Köhler, CEO, internetstores
12:15 pm
CEO roundtable
More future benefits us all – How tomorrow’s commerce could be
•Stationaryisgoingonline,onlineisgoingstationary–Howlongwillthetrendcontinue?
•OmnichannelCommerce–Howdoestheseamlessconnectionofthechannelswork?
•360°Service–Isthatevenpossible?
•Frompointofsaletopointofview–Aresellingspacesturningintothestageforproductpresentation?
•Logistics–Pickup,sameday,drone?Whatarethesolutionsforthehomestretch?
Discussion participants:
Rene Marius Köhler, CEO, internetstores
Jens Ullrich,CEO,K–NewMedia
Jan-Dieter Schaap,CEO/COO,ParfümerieDouglas
Max Wittrock, Founder, mymuesli
1:00 pm
Lunch,conversationsandvisit to the NEOCOM trade fair 2014
INTERNATIONAL INSIGHTS – TRENDS AND INNOVATIONS FROM ABROAD
2:30 pm
International assessment report
Retail 3.0
Roger Graell Sole, Director E-Commerce, Mango
3:00 pm
International assessment report
Are you a customer service innovator?
Kevin Gardiner, Director, Online & Omnichannel Customer Services, Macy`s/Bloomingdales
3:30 pm
International trend talk
Mobile commerce – game changer or just another sales channel?
Jonathan MacDonald,Owner,ThoughtExpansionNetwork
4:10 pm
Coffeebreak,conversationsandvisit to the NEOCOM trade fair 2014
DIRECT DISTRIBUTION E-COMMERCE – BRANDS IN A DIGITAL AGE
4:50 pm
Assessment report
New approaches for consumer integration - Challenges and opportunities when the “traditional
affinity pyramid” and “digital ecosystem” meet
Michael Kehlet,CEO,LEGOCentralEurope
Rene Marius
Köhler
8
Jens
Ullrich
Jan-Dieter
Schaap
Max
Wittrock
Roger
Graell Sole
Kevin
Gardiner
Jonathan
MacDonald
THE PROGRAMME
OCTOBER 29, 2014, DAY 1
Plenary session
MARKETING AND PRODUCT PRESENTATION
5:20 pm
Assessment report
Conversion driver user experience – How frontlineshop tests new means
of product presentation
Andre Morys,BoardofDirectors,WebArts
Amit Sinha, CMO, Frontline
CELEBRITY SPEAKER
5:50 pm
nghts and lear
Exclusive insi
e World Cup
ings af ter th
Special keynote
Surviving cutthroat competition
Prof. Dr. Hans-Dieter Hermann, Sport psychologist, German National Football Team
starting at 6:30 pm
NEOCOM PARTY 2014
Following a fascinating day at the convention, the
NEOCOMPartywilltakeplaceinanextraordinary
setting. Celebrate and dance the night away to our
livemusicwiththemostimportantmajorplayersin
the industry.
Usethisopportunitytomeetyourcolleaguesand
partners in a sociable atmosphere and to tend to
and deepen your contacts.
Lookforwardtoanexcitingevening!
Michael
Kehlet
Andre
Morys
Amit
Sinha
Prof. Dr. Hans- Alexander
Dieter Hermann Graf
Michael
Weber
Alexander
Brand
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PARALLEL PROGRAMME
Plenary session
OCTOBER 30, 2014, DAY 1
CATEGORY KILLER 2014 – THE PURE PLAYERS’ FORMULAS FOR SUCCESS
Presentation: Kathrin Haug, Partner, dgroup
9:15 am
Keynote
Technology in E-Commerce – Expectations and reality
Alexander Graf, Founder and CEO, eTribes
9:45 am
Assessment report
From E-Commerce D-Commerce? Twice the digitalisation and its consequences
Michael Weber, Board of Directors, Buch.de
10:15 am
Assessment report
Windeln.de – The data driven company
Alexander Brand,CEO,Windeln.de
10:45 am
Coffeebreak,conversationsandvisit to the NEOCOM trade fair 2014
INTERNATIONALISATION – EFFECTIVE CROSS-BORDER STRATEGIES
11:30 am
Assessment report
Westwing Home & Living: Internationalisation resulting in 110 m Euros turnover in 12 countries
within merely 3 years
Stefan Smalla,FounderandCEO,WestwingHome&Living
12:00 pm
Assessment report
Internationalisation – Effective cross-border strategies
Tonio Fruehauf, Managing Director, ESCADA Online
12:30 pm
Assessment report
The international opportunity – How to grow your business globally
Murray Lambell, Director, International Trade, eBay Europe
1:00 pm
Stefan
Smalla
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Lunch,conversationsandvisit to the NEOCOM trade fair 2014
Tonio
Fruehauf
Murray
Lambell
Adrian
Hotz
Nicolas
Stoetter
Roman
Kirsch
Andreas
Unger
PARALLEL PROGRAMME
OCTOBER 30, 2014, DAY 1
Presentation: Adrian Hotz, Founder and CEO, INSIDE eCommerce
9:15 am
Assessment report
Digital brand establishment instead of online mail order trade: Vertically integrated e-commerce
in the shaving industry
Nicolas Stoetter, Co-Founder and CEO, Mornin` Glory
9:45 am
Assessment report
What businesses can learn from startups
Speakeruponagreement
10:15 am
Assessment report
2 Foundations – 8 Learnings
Roman Kirsch,FounderandCEO,Lesara
10:45 am
Coffeebreak,conversationsandvisit to the NEOCOM trade fair 2014
DIRECT DISTRIBUTION E-COMMERCE – BRANDS IN A DIGITAL AGE
11:30 am
Keynote
Beautiful new world: E-Commerce from the manufacturers’ point of view
Adrian Hotz, Founder and CEO, INSIDE eCommerce
12:00 pm
Forum 1: Startups and Direct Distribution
WHAT’S NEXT? – PROMISING ONLINE STARTUPS
INTRODUCE THEMSELVES
Assessment report
E-Commerce and brand. How to act as a brand and manufacturer in B2C trade?
Andreas Unger,DirectorE-Commerce,STABILO
12:30 pm
Assessment report
Marketing strategies: How manufacturers and pure-players can mutually grow
(topic of the speech still subject to arrangements)
Witha Rausch,SeniorKeyAccountManager,L‘OréalGermany
1:00 pm
Frank
Puscher
Lunch,conversationsandvisit to the NEOCOM trade fair 2014
Dr. Carsten
Föhlisch
Thomas
Glatzel
Oliver
Arp
Georg
Blum
Bernd
Kratz
Markus
Howest
11
PARALLEL PROGRAMME
Forum 2: Laws, B2B, Marketing & Logistics
OCTOBER 30, 2014, DAY 1
UPDATE ON LAWS
Presentation: Frank Puscher, CEO, Verlag Spielfigur
9:15 am
Keynote
The implementation of the directive on consumer rights in practice
Dr. Carsten Föhlisch,DivisionalDirectorLegalandAuthorisedOfficer,TrustedShops
B2B-COMMERCE – THE FUTURE-ORIENTED TOPICS FOR 2015
9:45 am
Assessment report
Drop shipping – Dynamic growth using controlled processes
Thomas Glatzel,SVPDirectEurope(Viking),MDOfficeDepotGermany,Austria,Switzerland&Benelux
10:15 am
Assessment report
Wholesale trade in the age of e-commerce
Oliver Arp,ProjectManagerE-CommerceSpecialisedTrade,hagebau
10:45 am
Coffeebreak,conversationsandvisit to the NEOCOM trade fair 2014
MARKETING
11:30 am
Keynote
Dialogue Marketing – quo vadis?
Georg Blum,MemberoftheBoardofDirectors,DDVDeutscherDialogmarketingVerbande.V.
12:00 pm
Assessment report
Intelligent marketing using personalised sales approaches
Speakeruponagreement
LOGISTICS
12:30 pm
Keynote
Logistics – Customers have no pity in the home stretch
Bernd Kratz, Managing Director, EMA
1:00 pm
Vanessa
Stützle
12
Lunch,conversationsandvisit to the NEOCOM trade fair 2014
Ansgar
Weber
Stephan
Meixner
Tarek
Müller
Klaus
Skripalle
Bjoern
Sykora
Moshe
Rappoport
PARALLEL PROGRAMME
OCTOBER 30, 2014, DAY 1
Conclusion in a plenary session
RETAIL 3.0 - GENUINE OMNICHANNEL COMMERCE –
THE SEAMLESS CONNECTION OF ALL PROCESSES
Presentation: Markus Howest, Chief Editor, Der Versandhausberater
2:00 pm
Assessment report
s.Oliver E-Commerce – focusing on the customer
Vanessa Stützle, Head of E-Commerce, s.Oliver
Ansgar Weber, Head of E-Commerce, s.Oliver
2:30 pm
Presentation and panel discussion
Between the demand for innovation and being experimental:
Which new business models actually have prospects for the future?
(3 statements each 10 minutes + ensuing discussion)
Discussion participants:
Stephan Meixner, Founder, neuhandeln.de
Tarek Müller, CEO, Collins
Klaus Skripalle, CEO, Channel 21
Bjoern Sykora, Director Business Development & Co-Founder, Mister Spex
3:00 pm
Concluding highlight
An ever-changing society and economy – The consequences and future
of digital development
Moshe Rappoport,ExecutiveTechnologyBriefer,IBMClientCenterResearch
3:45 pm
Summary of the results of both days of the convention
4:00 pm
End of the NEOCOM 2014
…you can find additional workshops and speeches on pages 15 – 20
Impressions
NEOCOM 2013
13
THE TRADE FAIR
OCTOBER 29TH AND 30TH, ALTE SCHMIEDEHALLEN
Over 200 exhibitors and 4,500 visitors at the trade fair
Showcase your business as a sponsor or an exhibitor at Germany’s largest trade fair for the entire value
chain of multichannel commerce. Innovations as well as exciting products and solutions for optimised
processesarepresentedtothevisitorshere–fromdialoguemarketing,print,mobilecommerce,TV-commerce
solutions to payment, software solutions/technologies, shop systems and logistics/fulfillment and returns and
claims management.
Don’t miss out:
• O ver200exhibitorsinonehallononelevel
• A
pproximately4,500top-classvisitorsfrom
e-commerce and multichannel commerce at the
trade fair
• Morethan40speakersattwoSpeakers’Corners
• F
ascinatingworkshops,paneldiscussionsand
interactive formats
• N
ew,vigoroustradefairpartnersforanexpansion
of target groups
• N
etworkinguntiltheweehoursofthemorningat
theNEOCOMPartywithmorethan700decision
makers
• I nnovativenewcomersintheYoungBusinessarea
and at the E-Commerce Startup Award
• M
atchmaking,businessspeeddatingandmuch
more
You too should partake in the
NEOCOM 2014:
Youwouldliketoparticipateasasponsororexhibitor?Makesureyougetoneofthelimitedexhibition
spacesnow.Welookforwardtohearingfromyou:
Alexandra Hebig,
Senior Sales Manager
E-mail: hebig@managementforum.com
Telephone:069-2424-4783
Whom the NEOCOM 2014
may interest:
Are you a specialist for online, multichannel or mail
ordertrade?
Then you should be at the NEOCOM 2014 as a
sponsororexhibitor:Weofferyouthepossibility
of showcasing your products and services to your
targetgrouponover8,000m².
Usethisopportunitytoexchangeinformationwith
your partners as well as potential customers. Meet
up and consult with an interested target group at
theNEOCOM,cultivateyournetworkandexisting
business contacts and generate new leads.
Opening hours:
NEOCOM Trade Fair
Alte Schmiedehallen
October29,2014:10:00am–5:45pm
October30,2014:9:30am–3:00pm
Wearemorethanhappytoadviseyouonyour
idealpresentationandarelookingforwardtoyour
participationintheNEOCOM2014–thetradefair
foryoursuccess!
Get your ticket today for the NEOCOM trade fair 2014!
14
Benefit from the extensive programme of the Speakers’ Corners, meet numerous innovative
exhibitors, exchange information with the branch’s representatives and look forward to the traditional
trade fair party with countless innovations.
Register now at www.neocom.de
14
THE TRADE FAIR
ACCOMPANYING PROGRAMME
In addition to the extensive programme for speeches at our Speakers’ Corners
(page 16-18), look forward to these trade fair highlights:
1
The Delegate AssemblyoftheHandelsverbandNRW(HVNRW)willtakeplace
onOctober29thwithintheframeworkoftheNEOCOM.Afterwards,youwill
have the opportunity of discussing the future of commerce with the delegates
and other multichannel experts. The detailed programme will follow soon.
3
2
The Händlerbund Workshop:TheHändlerbundinvitesyoutoaworkshop,whichwilllast
several hours with marketplace guru Axel
Gronen.Learnallabout
your opportunities on eBay &
Amazon.Donotmissouton
this trade fair highlight.
The shopware AG will be presenting its online
shop software in the Shopware Session .
Whetheryouwouldliketohittheground
running as a startup or brand in e-commerce
or plan on turning your startup into a brand,
shopwareflexiblyadaptstoyourrequirements
andyourindividualbusinessmodel.Look
forward to…
StefanZessel,
TeamSupervisorPartner&
CustomerRelations,Shopware
4
In the practical workshop Conversion Rate Optimisation by André Morys,Germany’sexperton
conversionrateoptimisationandboardofdirectorsoftheWebArtsAG,youwillfindouthowtorecognise
andutiliseon-sitegrowthfactorsine-commerce.Learnallabouttheseissues:
•businessplanCRO:Successfactorsforstrategicoptimisations
•skillset:Fiveskillsmailorderbusinessesmusthave
•know-how:WhymostA/Btestresultsarelies
5
6
The Usability Workshop by
Johannes Altmann:Johannes
Altmann is already a legend at many
e-commerceevents.Whetherhe
explains the ordering process using a
HILTIpowerdrill,getsinvolvedwith
models, to point out problematic
diversion in the shop or enters the
auditorium on a bicycle. The content
of his speeches is
fascinatingly meaningful and conveys
the matters at hand
in a memorable
manner.
The panel discussion of the municipal business development for retail trade in Meerbusch “Everything online
orwhat? How the digital revolution is changing consumer
behaviour and trade structures” will be discussed by regional
merchants with invited e-commerce experts on October 30th.
7
Professionalsaswellasbeginners will learn everything about
the ABCs of e-commerce in the
comprehensive
workshopsbyshopproviders.
15
14
THE TRADE FAIR
EXHIBITION AREAS
Marketing/Communication
• Digitalmarketing(newsletter/E-mail,socialmedia,
mobile, targeting, moving image, SEO/SEA, Internet
services)
• Print(printshops,desktoppublishing,printprocessing, post-processing)
• Customer relationship management
• Creation (catalogue, advertising media planning and
production)
• Online shop (development, design, conversion rate
optimisation, web analysis & co.)
• Agencies/Consulting(marketresearch,stockagencies,
design, multimedia, advertising)
• Sales (couponing, discount systems, loyalty cards)
Payment
• Paymentandclaimsmanagement
(e-/mobile-payment)
• PaymentServiceProvider(PSP)
Postal / Forwarding services
• Personalised/non-personaliseddelivery
• Regional/nationaldelivery
• Catalogues, mailings/sales letters, business letters,
press releases
• CEPservices
Logistics/Returns/Fulfillment
•
•
•
•
•
Procurementsolutions
Same-day delivery
Returnsmanagement
Order acceptance and processing
Packaging
Services
• After sales management
• Returnsservice
• Address management/letter shop, data mining, data
warehousing
• Call center
IT Solutions
•
•
•
•
•
•
ERPsystems/softwareapplications
Online shop system
PIM&Co.
Big data
Business intelligence
Websecurity
Procurement
• Purchasing
• Private/Storebrands
Some of the visitors in 2013
Adidas•Allnatura • Amor • Apotheke DocMorris•ATELCOComputer•AtelierGoldnerSchnitt•Bär
•baumarktdirekt•BAUR•BettenRid•bewitalpetfood•BIPAParfümerien•bonprix•Breuninger•
BSHBoschundSiemensHausgeräte•buch.de•brands4friends•Butlers•CBReCommerce•CHANNEL
21•Christ•creatrade•DanielSwarovski•DeerbergVersand•Deichmann•DePauli•DetlevLouis•
DOUGLAS•E.Breuninger•edding•EIBE•ElectronicPartner•EMP•Engelhorn•EuropaApotheekVenlo
•expert•Fashion4home•Fressnapf•Frontline•Gebr.Weiss•GerhardRösch•getgoods.de•Golfhouse
•GudrunSjöden•hagebau•HagenGrote•HammReno•HansSoldan•HessNatur•HiPP•HolzLand
Becker•HornbachBaumarkt•HSE24•H&M•IKEA•Intersport•JaquesWeinDepot•JOKERSinder
VerlagsgruppeWeltbild•Karstadt•K-NewMedia•Kaiser+Kraft•Kidoh•KräheVersand•Küche&Co
•LebkuchenSchmidt•Lekkerland•Libri•LudwigGörtz•Loberon•Lodenfrey•LoftyZweitfrisuren•
LufthansaWorldShop•MadeleineMode•Medion•Metro•MHK-Shop.com•MisterSpex•MöbelHesse
•MöbelKraft•myCARE•mytheresa•Nike•NobilisFragrances•Notebooksbilliger.de•OBI•OTTO•
Peek&Cloppenburg•Plus•ProMedicalPharmaGroßhandel•Pro-Idee•PutzKult•QVC•rebuy•REWE
• Ritzenhoff • RUNNERS POINT • s.Oliver • Schäfer Shop • Schwab Versand • Schwarz E-Commerce •
SportScheck•SSISchäferNoell•STABILO•StraussInnovation•Tchibo•Tengelmann•tesa•Toys„R“Us•
TuningkitTechnologies•VerlagsgruppeWeltbild•VersandhausWalz•WALBUSCH•Wehrfritz•Weinzeche
•windeln.de•Wunschfutter•Zalando•zeroOnline•ZEUS•Zooplus•ZurRosePharma
16
14
THE TRADE FAIR
SPONSORS AND EXHIBITORS - EXCERPT
THE VOUCHERTISING COMPANY
CONTENTSERV
THE INK JET
PIONEERS
LOGISTIKSOFTWARE
17
THE TRADE FAIR
Stage 1
OCTOBER 29, 2014,
SPEAKERS’ CORNER
Gala Event
THE TOP TOPICS INVOLVING MULTICHANNEL COMMERCE
10:00 am
Keynote Connecting Commerce – how to evolve from E-Commerce to Everywhere Commerce
Alain Morreaux,CountrySalesManagerD/AU/NL/UK,vente-privee
10:30 am
E-Commerce in Scandinavia – trends, consumer behaviour and possibilities for cross border
e-merchants
Olof Källgren,MarketInformationManager,DirectLink
11:00 am
Channel thinking was yesterday – Seamless commerce wins
Svenja Lambertz,M.A.,Projectmanager,E-Commerce-CenterCologne(ECCCologne)c/oIFHInstitutfür
Handelsforschung GmbH
11:30 am
Breakandvisit to the NEOCOM trade fair 2014
12:30 pm
Curated Shopping goes Multichanneling - Connecting e-commerce and stationary trade
Andreas Fischer, CEO, MODOMOTO Curated Shopping GmbH
1:00 pm
A different approach to omnichannel – Expansion of the business area from the online world to
stationary trade
Stefan Wolpert,Projectmanager»JOSEPHs–DieServiceManufaktur«,FraunhofworkgroupforSupply
Chain Services SCS
1:30 pm
3:00 pm
Breakand visit to the NEOCOM trade fair 2014
Cross-Border Trade
Nicolo Viegener, Country Manager DACH, ChannelAdvisor
3:30 pm
The perfect balance for your growth – Increasing acceptance rate, minimising the risk
Eduward van der Zee,KeyAccountManagerE-Commerce,SCHUFAHoldingAG
4:00 pm
Breakandvisit to the NEOCOM trade fair 2014
5:00 pm
Presentation of the E-Commerce Startup Awards 2014
For the second time, the Bundesverband Deutsche Startups, Management Forum and the Versandhausberaterarelookingfordistinguishednewstartupconceptsine-commerceandarepresentingtheE-Commerce
StartupAward2014withintheframeworkofthetradefair.
Startups can apply for this award until July 31, 2014.
Atop-classjurywilldeterminefivefinalistsfromallsubmittedapplications,whowillparticipateinan
elevator pitch on October 29, 2014 at the trade fair. In a brief six-minute presentation, they will present
their concept to the visitors at the convention and trade fair. The winner will then be selected by vote.
Pleasesendapplicationdocumentsto:
Barbara Wiestler, Member of the Management Board, Management Forum of the Verlagsgruppe Handelsblatt, wiestler@managementforum.com
CELEBRITY SPEAKER
5:50 pm
Special keynote at the convention
Surviving cutthroat competition
r all
Exclusively fo
rty visitors!
NEO COM pa
Prof. Dr. Hans-Dieter Hermann, Sport psychologist, German National Football Team
18
THE TRADE FAIR
OCTOBER 29, 2014, SPEAKERS’ CORNER
10:00 am
Stage 2
MARKETING & B2B
Integration of CRM data into digital marketing
Eric Heiliger, Head of Sales, Acxiom Deutschland GmbH
10:30 am
Click to - Chat, - Call and - Video: How to turn website visitors into customers
Caroline Langer,CommunicationManagerGermany,iAdvizeSAS
11:00 am
To market predominance in e-commerce with product intelligence
Alexander Reschke,CMO,WebdataSolutions
11:30 am
Breakandvisit to the NEOCOM trade fair 2014
12:30 pm
New user centric marketing – The Webtrekk URM
Advantages of centralising data pools and automatising the user centric sales approach
Michael Beck,ManagingDirectorDIVOLUTION,WebtrekkGroup
1:00 pm
Impressive texting – More sales
Stefan Gottschling, CEO, Texterclub / SGV Verlag
1:30 pm
Breakand visit to the NEOCOM trade fair 2014
3:00 pm
Multichannel Marketing – the engine for growth in sales
Kai Gritschke,CMO,CONTENTSERVGmbH
3:30 pm
B2B in the ever-changing commercial landscape – Impulses & Strategies
Marcus Diekmann,ManagingPartner,SHOPMACHER|IhreFiliale3.0
4:00 pm
Breakandvisit to the NEOCOM trade fair 2014
5:00 pm
Presentation of the E-Commerce Startup Awards 2014 on stage 1
CELEBRITY SPEAKER
5:50 pm
Special keynote at the convention
Surviving cutthroat competition
r all
Exclusively fo
sitors!
vi
y
rt
NEO COM pa
Prof. Dr. Hans-Dieter Hermann, Sport psychologist, German National Football Team
19
THE TRADE FAIR
Stage 1
OCTOBER 30, 2014, SPEAKERS’ CORNER
MOBILE & SOCIAL
10:00 am
Mobile Insights: Facts, figures and the future
Oliver Schmitz,AccountDirectorOnlineRetailer,GfKSE
10:30 am
Insight into Germany’s first location based messaging service (o2 More Local)
Mark Stohlmann,SeniorB2BMarketingManager(MediaServices),TelefónicaGermanyGmbH&Co.OH
11:00 am
How to correctly test and optimise responsive designs on mobile end devices
Juliane Hartmann,ManagingDirector&SeniorUXConsultant,m-pathy
11:30 am
12:30 pm
Breakandvisit to the NEOCOM trade fair 2014
Changes in the area of social commerce
Mario Zimmermann, CEO, Brille24
1:00 pm
Title of the speech upon agreement
1:30 pm
Title of the speech upon agreement
2:00 pm
Breakand visit to the NEOCOM trade fair 2014
CONCLUDING HIGHLIGHT AT THE CONVENTION FOR ALL VISITORS AT
THE TRADE FAIR
(the exhibition hall closes at 3:00 pm)
3:00 pm
An ever-changing society and economy – The consequences and future of digital development
Moshe Rappoport,ExecutiveTechnologyBriefer,IBMClientCenterResearch
4:00 pm
End of the NEOCOM 2014
The Areal Böhler
20
THE SPONSORS
Gold sponsors
With its comprehensive postal, parcel and cross-border logistics services,Deutsche
Post DHL is a competent partner of the mail order business and online trade. In line with the
corporatestrategy2020withthepillarsFocus,ConnectandGrow,itisourobjectivetocontinuouslyfurtherexpandtheleadingpositionine-commercerelatedserviceoffers–throughout
alldivisionsandalongtheentirevaluechain.Atthesametime,DeutschePostDHLsupports
its customers from the very beginning with the business idea, offers communication and sales
solutions and organises the overall shipping process from warehousing to innovative delivery
solutions. www.dp-dhl.de
More growth for online trade: Web ArtsisGermany’sleadingconsultantandserviceprovider
forstrategicconversionrateoptimisationandA/Btesting.Withover35employeesWebArts
supports mail order businesses in converting online traffic in a more efficient manner and
implements higher than average uplifts. http://www.web-arts.com
Shopwareisaflexiblyconfigurable,efficientandscalablesoftwaresolutionwithwhichyoucan
quicklyandeasilycreateanonlineshopforallrequirements.Withmorethan26,000customers, this system is one of the most widely used solutions on the German market. Shopware
reliesonnoveltechnologiesformoderne-commerceandprovidesthebasisforefficientand
appealingtradeontheInternetwithhighlyinnovativemarketingtools.
Silver sponsors
ChannelAdvisor is a leading provider for Cloud-based e-commerce solutions with which merchantsandmanufacturerscanexpandtheirglobalsalesandmakethemmoreprofitable.You
canfindmoreinformationatwww.channeladvisor.de
In the area of video production,Sommer & Co. is the company from day one. Many large-scale
brands and successful enterprises have accompanied us down the road to moving images. Sommer & Co. stands for creative concepts and individual consulting, innovation and customer
orientation,professionalcompetenceandquality,experienceandreliabilityaswellassolution
and implementation orientation.
21
14
THE SPONSORS
Bronze sponsors
Acxiom is a service provider for data, analyses and software as a service solutions. We
strengthen connections between people, companies and their business partners.
Withblackbee,Webdata Solutions offers a software as a service solution for online merchants
andbrandmanufacturers.Usingblackbee,dailyupdatedproductinformationcanbeautomatically called up and analysed on the Internet from any amount of shops and comparison websites.
Bürgelhasbeenaspecialistforeconomicinformationformorethan125years.Ourservices
include the provision of credit ratings, all claim management services, the supply of credit rated
businessaddressesandtheexecutionofaddressenquiriesonprivateindividuals.
CONTENTSERV CONTENTSERV is the leading provider for enterprise marketing information management
solutionsforweb-based,automatedorganisationandrealisationofmarketingandmediaprocessesinmultichannelmarketing.Forquickandconsistentcommunicationinallchannels.
Copernica Marketing SoftwareenablesthequicksendingofautomatedE-mailswithindividual contents. Furthermore, Copernica offers various options of combining E-mail campaigns
withtextmessages,websitesandwebformsaswellaspersonalisedPDFdocuments.
Direct Link Worldwide GmbH – 100% subsidiary of PostNord. Founded in 2006 with its
headquartersin63437Griesheim.Serviceproviderforthetransportationofdailymail,mailings, catalogues and parcels Europe-wide and worldwide.
The GfKisoneoftheworld’sleadingmarketresearchcompanies.Morethan12,000employees
studyhowpeoplelive,thinkandconsumedaily.TheGfKalsosuppliesknowledgeononline&
multichannelinmorethan100countries,whichcompaniesneed,tomaketherightdecisions.
iAdvizeisanapplicationforonlinecustomerserviceinrealtime(clicktochat,clicktocalland
clicktovideo),whichisequippedwithabehaviouraltargetingmoduleandimprovesconversion
rate as well as customer satisfaction.
Online communication is distinguished by a large “DIVERSITY”. As a full service Internet
agency,wedevelopideasforyouronlinecommunication–withthehelpofwebsites,E-mail
marketing,onlineshopsorsocialmedia.www.pixelrelations.de
Saphironisanindependentmanagementandtechnologyconsultingfirmintheareasofonline
marketingande-commerce.ThiscompanybasedinBonnsupportsitsclientsinthedevelopment and realisation of strategies and business models on the Internet. Saphiron was founded
in2008byNicoZornandprimarilydealsinmailorderbusinesses.
Shopmacher builds online flagship stores for brands, manufacturers and chain stores. We
integratetechnology,businessmanagementanddesignintoaholisticandefficientsolution.In
the process, main focus is on the realisation of tailor-made concepts specifically adapted to
brands, which are distinguished by solid economic planning and innovative, technical solutions. We are experts for online showrooms without sales function, for successful online
flagship stores and multichannel solutions.
22
Gala Event
THE SPONSORS
Since 1927, the SCHUFAhasbeenyourpartnerforprofessionalriskmanagement.With682
million individual data entries regarding 66.3 million people and 4.2 million companies, we
have the nationwide largest data pool for the assessment of current payment history.
The Social Network Group (SNG) is the specialist for social networks. Together with our
customers, we develop individual concepts for the use of XING, facebook, Twitter, Google+,
LinkedInandothers.Inadditiontotheappropriatechannelselectionandthedevelopmentand
support of their communities, we train them in dealing with the platforms suitable for them.
The Media Services division at Telefónica Germany efficiently applies its knowledge of its
customersandoffersdigitalmarketingsolutionsforadvertisers.Atthesametime,weincrease
therelevanceofthemessageandmaketheadvertisementsevenmoreinterestingforourcustomers by giving them the right content at the right time in the right place.
Tobit.Software has been developing innovative standard software products for commercial
andprivateuserssince1986.Atthesametime,thecoretopicisanefficienthandlingofnews
and information and with chayns®, its own smartphone app as a direct connection between
companies and their customers.
Text messaging seminars, text optimisation, coaching, in-house seminars, consulting on sales
texts. Stefan Gottschling, successful coach & author for more than 20 years. Speech October
29th,1:00pm:Impressivetexting–moresales!www.texterclub.dewww.sgv-verlag.de
WEBSALE is the number 1 shop system for successful e-commerce! You too should benefit
from the intelligent concept for software solution, shop operation and support from one source.
Highlyefficientforalldistributionchannels-webshop,mobile,B2C,B2B,internationaland
other target groups in one solution.
Webtrekk offers solutions for the optimisation of digital business models. In addition to web
analysis products, the Digital Intelligence Suite contains analysis products and tools to test and
personalisewebsitesandspecificallyeliminatesadvertising.
Media partners
23
CONNECTING COMMERCE
29TH/30TH
OCTOBER
2014
Management Forum of the Verlagsgruppe Handelsblatt GmbH
EschersheimerLandstr.50,D-60322FrankfurtamMain
DÜSSELDORF
AREAL BÖHLER
www.neocom.de
Yes,
I/we hereby register for the
NEOCOM 2014: Wed. 10/29 – Thur. 10/30/2014,
Areal Böhler, Düsseldorf
Fax registration:
+49 (0) 69/2424-4799
At a special price for mail order, online or retail businesses
I am a / We are subscriber(s) to the
and manufacturers in the consumer goods industry
Versandhausberater
At the regular price
We are interested in sponsoring the
amountingto€890.00*plusVAT/person
and will receive an additional one-time discount of € 200.00 on the registration fee.
of€1,490.00*plusVAT/person
NEOCOM 2014.
Pleasesendme/usthenon-bindinginformationpackage.
At a special price for startups
amountingto€490.00*plusVAT/person(notinconnectionwithotherdiscounts!Pleaseattacha
copy of the business registration to the application. It may not be older than 36 months.)
*incl.avisittothetradefairfreeofcharge,galaeventontheeveoftheconvention(thenumberof
ticketsforthegalaeventislimited!)andtradefairpartyonthefirstnightoftheevent
We are interested in participating in the
NEOCOM 2014 as an exhibitor.
Pleasesendme/usthenon-bindinginformationpackage.
Contact:
1. Last name/First name
Function/Position
E-mail*
Telephone
2. Last name/First name
Function/Position
E-mail*
Telephone
3. Last name/First name
Function/Position
E-mail*
Telephone
Management Forum of the
Verlagsgruppe Handelsblatt GmbH
EschersheimerLandstraße50
60322FrankfurtamMain
Telephone: +49 (0)69 / 24 24 - 4770
Fax: +49 (0)69 / 24 24 - 4799
E-mail: info@managementforum.com
Internet: www.neocom.de
Room reservation:
Youcanfindaselectionofhotelsinthevicinity
of the event venue at
www.neocom.de/allgemein/hotel.php
Privacy policy:
Youcanobjecttotheprocessingoruseofyourdatafor
the purpose of advertising at any time at the Management
Forum of the Verlagsgruppe Handelsblatt GmbH,
EschersheimerLandstr.50,60322,FrankfurtamMain,
Tel.: +49 (0) 69/2424 - 4770, Fax: +49 (0) 69/2424 - 4799,
E-mail: info@managementforum.com
(responsiblein termsoftheFederalDataProtectionAct).
* With the indication of my E-mail address and/or telephone
number, I agree to the Management Forum and the
Versandhausberater informing me about this and other events
via E-mail or telephone.
Company
Registration fee/Terms of registration:
Street
The fee for the two-day convention amounts to € 1,490.00
plusVATperPersonForspecialprices,pleaseseeabove.
The registration fee includes beverages, lunch as well as the
evening events. After receipt of your registration, you will
receiveaconfirmationandinvoice.Theinvoicedamount
must be paid within 14 days after receipt of the invoice
unless another term of payment is indicated in the invoice.
Postalcode/City
Date/signature
Date and location:
October28,2014–NEOCOM Night (Gala)
AlteFedernfabrik,ArealBöhler
Hansaallee321,40549Düsseldorf
An event by:
October29thand30th,2014–NEOCOM2014
Convention and Trade Fair
AlteSchmiedehallen,ArealBöhler
Hansaallee321,40549Düsseldorf
Aservicefeeamountingto€50.00ischargedforthe
written cancellation of a registration if the cancellation is
received by the Management Forum in writing by October
2, 2014 at the latest.
Ifaparticipantdoesnotattendorcancellationtakes
place after October 2, 2014, the total registration fee is
charged. Of course, a stand-in for the registered participant
is possible. The organiser reserves the right to change
speakersaswellastopics.