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OPERATIONS
CULINARY
MARKETING
ENTREPRENEUR
IDEAS
2014
Media Kit
PRINT
DIGITAL
EVENTS
MARKETING
SERVICES
2014 Media Kit
Restaurant Group
Updated 6-16-2014
The Penton Restaurant Group (PRG),
formed in 2010, combines three of the
foodservice industry’s leading media
brands: Nation’s Restaurant News,
Restaurant Hospitality, and
Food Management.
Together, the Penton Restaurant
Group covers the entire foodservice
industry, from chains to independents,
commercial to non-commercial.
Why work with the Penton Restaurant Group?
Maintains the position as the leading media brand
for foodservice news and information
LEADER
DESTINATION
Creates a community of operators, suppliers,
distributors, and industry affiliates interacting with
our products and each other
ESSENTIAL
Provides relevant news, analysis and data
foodservice professionals need to drive informed
business decisions
INNOVATIVE
Provides not only traditional advertising, but
creative solutions that move your marketing dollars
closer to the sale
Media Update
Restaurant
professionals
still prefer print*
Traditional
digital is now big
business, with
B2B advertising
increasing 47%
from 2010 to 2012
More points of contact than any other B2B
foodservice group
REACH
Mobile will be
the story in 2014
Over 2 million points of contact every month:
500,000+
magazine
readers
* Signet Research
1.1 million+
eNewsletter
subscriptions
400,000+
website
unique visitors
Custom programs
with educational
content budding
2014 Media Kit
Audience | magazine
SUBSCRIBER
PROFILES
READERSHIP
total circulation1
61,478
90% of subscribers work
in commercial foodservice
operations3
Of these:
total circulation with
audited pass-along2
81% are
company
officers or
operations
management3
175,418
regular readers
(at least 3 of every 4 issues.)3
66% are
involved
with menu
development
and
concepting3
87%
minutes per issue (avg.)3
49
79% of subscribers in
commercial foodservice
operations work in Chains/
Multi-Unit Independents3
Of these:
74% have 10+
units in their
operations
systemwide3
73% have
sales at all
locations of
$10 million+3
minutes
Nation’s Restaurant News (NRN) is the leading media brand in the foodservice industry. The
backbone of its leadership is its editorial team. 13 full-time editors, ranging from writers with
decades of experience to newer team members with cutting edge digital chops, produce a quality
and quantity of editorial content that meets the constantly changing information needs of its industry.
WHY NATION’S RESTAURANT NEWS?
> The most paid subscribers
> The most website visitors
> The most eNewsletter subscribers
> The most advertising pages
> The most editorial pages
> The most content creators
> The most prestigious award programs (Golden Chain, MenuMasters, Hot Concepts)
> The industry’s report card (Top 200, Social 200, Consumer Picks)
For more information, contact your Regional Sales Manager: www.nrn.com/advertise
1
2
3
Nation’s Restaurant News - AAM Consolidated Media Report (Dec 2013)
Nation’s Restaurant News - AAM Pass-Along Research Study (Mar 2013)
NRN Subscriber Study (Jun 2012)
2014 Media Kit
Audience | digital
WEBSITE
ENEWS
780,738 pageviews
(monthly avg.)1
newsletters delivered
(monthly avg.)3
23%
3.7
million
(vs. prior year)2
394,679 visits
(monthly avg.)1
2013
Jesse H. Neal
Award for
Best Website
MOBILE
25%
% of mobile phone
visits (monthly avg.)4
(vs. prior year)2
25%
248,088 uniques
(monthly avg.)1
15%
(vs. prior year)2
pages per visit
(monthly avg.)1
1.98
pages
Nation’s Restaurant News (NRN) digital features a streamlined approach to the news and information
restaurant executives expect from the largest brand in foodservice media. With dedicated sections and
eNewsletters for each segment of the restaurant industry and each executive job function, NRN digital
users will have quick access to the competitive intelligence they need most.
AVAILABLE OPPORTUNITIES
NRN.COM:
time on site
(monthly avg.)1
6.19
minutes
ENEWSLETTERS:
> Run-of-Site Ads
> NRN a.m.
> Mobile Responsive Ads
> Homepage Takeover
> Weekly Wrap
> Introstitial Ads
> News Alert
> Mobile Adhesive Interactive
Galleries
> Webskins
> Quick Service Report
> White Paper
> Casual Dining Report
> Sponsored Video Pre-Roll
> Recipe Watch
> fsVOICE
(Sponsored/Custom Content)
> Product Watch
> Custom eBlasts
For more information, contact your Regional Sales Manager: www.nrn.com/advertise
1
3
Omniture (Jul 2012 to Jun 2013)
Magnetmail/Yesmail (Q3 2012)
2
4
SMARTPHONE:
Omniture (Jul 2011 to Jun 2012)
Omniture (Jun 2013 to Aug 2013)
2014 Media Kit
2014 Editorial Calendar (January-June)
ISSUE
DATE
CLOSING
DATE
MATERIALS
DUE
Jan 13
12/18
12/27
2014 Forecast: Top trends and industry
projections
Jan 27
1/3
1/10
The NRN 50 - Power Players: Profiling the most influential people in the foodservice industry
Feb 10
1/17
1/24
Casual Dining
SPECIAL REPORT
FOOD &
BEVERAGE
updated 6-16-2014
Kids Dining
MARKETING
Consumer
Trends
OPERATIONS

GROWTH
CHAINS
FINANCE


Soup
Consumer
Trends



AD EFFECTIVENESS STUDY
BONUS
DISTRIBUTION
Feb 24
1/31
2/7
Breakout Brands: A look at the sexiest
restaurants upstarts - and what you can
learn from them
Pairings
Social 200



Mar 10
2/14
2/21
Menu Economics: Building a profitable
plate
Fried Food
Consumer
Trends



Mar 24
2/28
3/7
Consumer Picks: Annual survey revealing
diners’ preferences
Trending
Tables
CMO
Perspectives



Apr 7
3/14
3/21
Digital Dining: Top tech trends to capture
today’s restaurant consumer
Bread
Consumer
Trends



Social 200



NRA Show
Consumer
Trends



NRA Show



WFF
SUPPLEMENT: Franchise Focus
(Closing 3/4, Materials 3/7)
Apr 21
3/28
4/4
NRA Preview - Menu Matters
(includes profiles of the 2014 MenuMasters
winners)
May 12
4/18
4/25
NRA At-the-Show
Potatoes
May 26
5/2
5/9
Quick Service
Pairings
AD EFFECTIVENESS STUDY
Jun 9
5/16
5/23
Equipment Ideas: Building best-in-class
operations
Barbeque
Consumer
Trends



Jun 30
6/6
6/13
Top 100
Trending
Tables
CMO
Perspectives



Topic covered in issue
The latest audit statement for NRN is available at: http://bit.ly/nrnaudit
For more information, contact your Regional Sales Manager: www.nrn.com/advertise
NOTE: Departments and topics are
subject to change
2014 Media Kit
2014 Editorial Calendar (July-December)
ISSUE
DATE
CLOSING
DATE
MATERIALS
DUE
SPECIAL REPORT
Jul 14
6/20
6/27
Jul 28
7/3
Aug 11
7/18
updated 6-16-2014
FOOD &
BEVERAGE
MARKETING
Hot Restaurant Growth Markets
Healthful
Dishes
Consumer
Trends



7/11
Second 100
Pairings
Social 200



7/25
Fast Casual
Snacks
Consumer
Trends



AD EFFECTIVENESS STUDY
OPERATIONS
GROWTH
CHAINS
FINANCE
BONUS
DISTRIBUTION
Aug 25
8/1
8/8
The Next 20: A look at emerging brands
approaching the Top 200
Trending
Tables
CMO
Perspectives



Sep 8
8/15
8/22
MUFSO Preview
(includes profiles of Hot Concepts! winners)
Tabletop
Condiments
Consumer
Trends



MUFSO
Sep 22
8/29
9/5
MUFSO At-the-Show
(includes profiles of Golden Chain winners)



MUFSO
Oct 6
9/12
9/19
Casual Dining






Consumer
Trends



CMO
Perspectives



Consumer
Trends



Burgers
SUPPLEMENT: Franchise Focus
(Closing 9/2, Materials 9/5)
Oct 20
9/26
10/3
The NRN Social 200: Top social media
strategies
Pairings
Nov 3
10/10
10/17
International Top 25
(includes MUFSO wrap-up coverage)
Takeout Items
Consumer
Trends
SUPPLEMENT: Breakfast Journal
(Closing 9/19, Materials 9/26)
Nov 17
10/24
10/31
Menu Economics: Building a profitable
alcoholic beverage program
AD EFFECTIVENESS STUDY
Dec 8
11/14
11/21
DOUBLE ISSUE
Year in Review
+
Quick Service
Sandwiches
Topic covered in issue
The latest audit statement for NRN is available at: http://bit.ly/nrnaudit
For more information, contact your Regional Sales Manager: www.nrn.com/advertise
NOTE: Departments and topics are
subject to change
2014 Media Kit
Rates | magazine
Frequency
Total Circulation*
Total Circulation with
audited Pass-Along**
Twice a month
61,478
175,418
The latest audit statement for NRN is available at: http://bit.ly/nrnauditstmt
4-COLOR
1X
3X
6X
12X
24X
Tabloid Page
$ 14,500
$ 13,780
$ 13,090
$ 10,470
$ 9,420
Standard Mag Page
$ 10,500
$ 9,980
$ 9,480
$ 7,580
$ 6,820
1/2 Tabloid Page
$ 9,650
$ 9,170
$ 8,710
$ 6,970
$ 6,270
1/3 Tabloid Page
$ 8,750
$ 8,310
$ 7,890
$ 6,310
$ 5,680
1/4 Tabloid Page
$ 7,450
$ 7,065
$ 6,700
$ 5,365
$ 4,900
2/3 Mag Square
$ 6,270
$ 5,960
$ 5,660
$ 4,530
$ 4,080
Strip Ad
$ 4,400
$ 4,180
$ 3,970
$ 3,770
$ 3,390
SPREAD
1X
3X
6X
12X
24X
Tabloid Spread
$ 21,750
$ 20,660
$ 19,630
$ 15,700
$ 14,130
1/2 Tabloid Spread
$ 14,470
$ 13,745
$ 13,060
$ 10,450
$ 9,405
For Black & White advertisements, take 10% off the above rates
COVER PREMIUM
1X
3X
6X
Cover I
$ 29,000
$ 27,550
$ 26,170
---
---
Cover II
$ 15,950
$ 15,150
$ 14,390
---
---
Cover III
$ 15,225
$ 14,460
$ 13,740
---
---
Cover IV
$ 17,400
$ 16,530
$ 15,700
---
---
Jewel Box
$ 7,000
$ 6,650
$ 6,320
---
---
SUPPLIED INSERTS
2-Page
$ 16,095
4-Page
$ 24,070
6-Page
$ 31,175
BUSINESS REPLY CARDS
Includes bind-in charge of $1,300 (net)
$ 3,965
MECHANICAL CHARGES
4/C Plate Change (Per Page) - $ 1,600 net
Insert Tip-On (Full Run) - $ 2,900 net
Insert Bind-In (Full Run) - $ 1,200 net
CROSS-PUBLICATION / TARGETING OPPORTUNITIES
Frequency can be combined between Nation’s Restaurant News, Restaurant Hospitality and Food Management.
For questions regarding regional splits, demographic splits and combination programs, please contact us.
For more information, contact your Regional Sales Manager: www.nrn.com/advertise
* Nation’s Restaurant News - AAM Consolidated Media Report (Dec 2013)
** Nation’s Restaurant News - AAM Pass-Along Research Study (Mar 2013)
2014 Media Kit
Specs | magazine
ADVERTISEMENT SUBMISSION GUIDELINES:
MAGAZINE TRIM SIZE: 10.5” x 13”
Penton uses computer-to-plate technology for all
printed material. We ask that our advertisers supply
digital files using the standardized file formats as
listed below.
NON-BLEED
BLEED
Tabloid Spread
20” (w) x 12” (d)
21.25” (w) x 13.25” (d)
1/2 Tabloid Spread
20” (w) x 5.875” (d)
Tabloid Page
9.5” (w) x 12” (d)
Standard Mag Page
7.5” (w) x 9.75” (d)
1/2 Tabloid Horizontal
9.5” (w) x 5.875” (d)
1/2 Tabloid Vertical
4.625” (w) x 12” (d)
1/3 Tabloid Vertical
3.625” (w) x 12” (d)
1/4 Tabloid Horizontal
9.5” (w) x 2.75” (d)
NOTES
1/4 Tabloid Vertical
3.625” (w) x 8” (d)
2/3 Magazine Square
5.25” (w) x 5.75” (d)
• Keep live matter 1/4”
from trim
1/7 Tabloid Square
3.625” (w) x 3.625” (d)
3 Column
5.25” (w) x 12” (d)
Jewel Box
5.5” (w) x 1.375” (d)
Strip Ad
9.5” (w) x 1.375” (d)
2/3 Magazine Square
1/4 Tabloid Horizontal
2. Preferred Format: PDF
Acceptable Formats: EPS, TIFF, JPG, PS
10.75” (w) x 13.25” (d)
• Keep crop marks out
of bleed areas
• Face, foot, head
trim: 1/8”
Contact us for more info
Cover
Tabloid
1. Media: Mac or PC
Tabloid Spread
1/2 Tabloid Spread
1/2 Tabloid Vertical
1/3 Tabloid Vertical
Standard Mag Page
3 Columns
1/7 Tabloid Square
1/2 Tabloid Horizontal
1/4 Tabloid Vertical
Strip Ad
Cover Ad
Jewel Box
PRINTING PROCESS & BINDING METHOD
ADVERTISING MATERIALS
• Web offset, Saddle stitch
• Business reply cards/inserts jog to the head
• Inserts tip to front of signature
Only one solid color should be used in one area. Total
density of all four colors should not exceed 280%
in any area of the separation. Exaggerated contrast
should be used for greater fidelity and impact. Allow
for 5-7% gain, which occurs in web offset printing.
COLOR PROOF
4. Color Tone Values: To avoid over-saturation
of ink, the total combined value of CMYK colors
should not exceed 300% (i.e. C=100, M=100,
Y=50, K=50). Any one color with a required value
over 85% should be made solid. Color Mode: Ads
should be converted to CMYK prior to submission
as color shifts may occur. Ads received in RGB
color will be converted to CMYK. Please indicate all
colors, including Pantone colors, on the checklist.
Fonts: When submitting application files, include
screen and printer fonts. On illustrations it is
recommended to convert text to outline, however
outline text cannot be altered. Lettering: Reproduce
all reverse lettering with a minimum of colors. Type
smaller than 8 point with fine serifs should be
avoided.
5. Photos: 300 dpi, actual size; CMYK color model;
.tif or .eps format; no JPEG compression.
Line Art/Text: 600 dpi minimum; CMYK color
model; .eps or .tif format with color preview. In
PhotoShop, black text should be created in black
channel only to avoid registration problems.
6. Proofs: Text and element proof required to assist
in preflighting digital ad files. For critical color match,
a digital halftone proof (i.e. Kodak Approval, Dupont
Digital Waterproof, Fuji FirstProof, etc.) is required.
Accurate color reproduction cannot be guaranteed
without an accompanying SWOP-certified proof. For
additional information on SWOP requirements go
to: www.SWOP.org. Penton will not be held liable
for the reproduction of any ad submitted without a
SWOP certified proof.
7. Website upload: www.PentonDigitalAds.com
(recommended), CD, DVD
8. Please make sure all digital ad files match the
ad dimensions listed. Penton reserves the right to
reduce and/or re-size any over-sized or incorrectly
sized ads to fit the dimensions indicated. Penton
Media, Inc. does not keep a copy of electronic files.
Advertisers must retain the original copy.
All hard media & SWOP certified proof must be
mailed to:
Denise M. Walde (Food Management), 9800 Metcalf
Avenue, Overland Park, KS 66212 USA
For instructions on creating electronic files visit
our website at:
www.PentonDigitalAds.com
SWOP approved color proof
SEND NATION’S RESTAURANT NEWS FILES TO:
www.PentonDigitalAds.com, or
Brenda Wiley, Production Manager
brenda.wiley@penton.com
Phone: (913) 967-1805 | Fax: (913) 514-7099
9800 Metcalf Avenue, Overland Park, KS 66212
3. Advertisers should submit PDF and PDF/X1-A
files that are prepared for press-optimized printing
in CMYK with fonts embedded. It is highly
recommended that PDFs be exported using the
PentonExportPDF settings that can be found on
our website (www.PentonDigitalAds.com). These
export settings have been formatted using the
printer specific guidelines for production. Please
keep in mind that PDFs lack the ability to be edited
or altered (i.e. phone numbers, address, etc.).
Preferred Applications: Adobe InDesign®, Illustrator,
Photoshop and QuarkXpress™. If submitting
application files, provide all supporting graphics
and fonts.
SEND INSERTION ORDERS TO:
orders@penton.com
Fax: (913) 514-7000
For further technical assistance, email our
Technical Support Team at:
pageflow@penton.com
2014 Media Kit
Rates | classifieds
Frequency
Total Circulation*
Total Circulation with
audited Pass-Along**
Twice a month
61,478
175,418
The latest audit statement for NRN is available at: http://bit.ly/nrnauditstmt
BLACK & WHITE
1X
2X
352
$
4X
304
$
9X
274
$
12X
252
$
24X
Per Column Inch
$
1/12 Page (6”)
$ 2,112
$ 1,824
$ 1,644
$ 1,512
$ 1,440
240
$ 1,272
$
212
1/8 Page (8”)
$ 2,816
$ 2,432
$ 2,192
$ 2,016
$ 1,920
$ 1,696
1/6 Page (11”)
$ 3,872
$ 3,344
$ 3,014
$ 2,772
$ 2,640
$ 2,332
1/4 Page (16”)
$ 5,632
$ 4,864
$ 4,384
$ 4,032
$ 3,840
$ 3,392
1/3 Page (21”)
$ 7,390
$ 6,384
$ 5,754
$ 5,292
$ 5,040
$ 4,452
1/2 Page (32”)
$ 11,265
$ 9,728
$ 8,768
$ 8,064
$ 7,680
$ 6,784
2/3 Page (42”)
$ 14,785
$ 12,750
$ 11,508
$ 10,584
$ 10,080
$ 8,904
COLOR (add the following to the above rates)
2-Color*
4-Color
Ads between 4” to 11”
$
270
$
1/4 Page (16”)
$
406
$ 1,050
1/3 Page (21”)
$
490
$ 1,300
1/2 Page (32”)
$
635
$ 1,900
$
895
$ 2,500
2/3 Page (42”)
675
* 2-color printing includes Black/White plus Red, Yellow, Blue or Green
MINIMUM AD SIZES
2/3 Page
1/2 Page
1/3 Page
1/4 Page
1/3 Page
1/4 Page
1/6 Page
1/8 Page
1/12 Page
MECHANICAL SPECS
1/12 Page (6”)
2 columns x 3”
3.75” (w) x 3” (d)
1/8 Page (8”)
2 columns x 4”
3.75” (w) x 4” (d)
1/6 Page (11”)
2 columns x 5.5”
3.75” (w) x 5.5” (d)
1/4 Page (16”)
2 columns x 8”
3.75” (w) x 8” (d)
1/4 Page (16”)
4 columns x 4”
7.75” (w) x 4” (d)
1/3 Page (21”)
2 columns x 10.5”
3.75” (w) x 10.5” (d)
1/3 Page (21”)
3 columns x 7”
5.75” (w) x 7” (d)
1/2 Page (32”)
4 columns x 8”
7.75” (w) x 8” (d)
2/3 Page (42”)
4 columns x 10.5”
7.75” (w) x 10.5” (d)
•
•
•
•
•
For 1 column ad = 1” deep
For 2 column ad = 2” deep
For 3 column ad = 3” deep
For 4 column ad = 4” deep
For 5 column ad = 5” deep
1 column width = 1.75”
2 column width = 3.75”
3 column width = 5.75”
4 column width = 7.75”
5 column width = 9.75”
For more information, contact Leslie Wolowitz at: (T) 212-204-4399 (E) leslie.wolowitz@penton.com
* Nation’s Restaurant News - AAM Consolidated Media Report (Dec 2013)
** Nation’s Restaurant News - AAM Pass-Along Research Study (Mar 2013)
2014 Media Kit
Rates | website
Unique Visitors*
(monthly avg.)
Visits*
(monthly avg.)
Pageviews*
(monthly avg.)
Time on Site*
(avg.)
Pages per Visit*
(avg.)
248,088
394,679
780,738
6.19
1.98
Leaderboard
Net rates
RUN-OF-SITE ADS
Right
Rectangle
Leaderboard Ad (728 x 90)
$
85 / CPM †
Leaderboard + Trailerboard Ad Combo (728 x 90)
$
95 / CPM †
Right Rectangle Ad (300 x 250) - Top
$
75 / CPM †
Right Rectangle Ad (300 x 250) - Mid
$
55 / CPM †
Trailerboard Ad (728 x 90)
$
30 / CPM †
†
Right
Rectangle
Minimum 25,000 impressions per month
NOTE: For Rich Media and Video Ad Units, additional $10 / CPM
EXCLUSIVE SPONSORSHIPS
Homepage Takeover - 15,000 impressions per ad (est.)
$ 3,250 / week
(1x per month)
Introstitial Ad - 50,000 impressions (est.)
$ 5,000 / week
ROS Webskin - 100,000 impressions (est.)
$ 15,000 / week
OTHER OPPORTUNITIES
White Paper
$ 5,250 / month
fsVOICE (Sponsored/Custom Content Program)
Contact us
Sponsored Video Pre-Roll
Contact us
Trailerboard
Mobile Pageviews**
(monthly avg.)
Mobile website (m.nrn.com)
101,787
Net rates
In-Stream Rectangle Ad for Smartphones (300 x 250)
$
80 / CPM
Adhesive Interactive Gallery Ad for Smartphones
$
250 / CPM
In-Stream
Rectangle
For more information, contact your Regional Sales Manager: www.nrn.com/advertise
* Omniture (Jul 2012 to Jun 2013)
** Omniture (Q2 2013)
2014 Media Kit
Rates | eNewsletters & eBlasts
NRN a.m.
Frequency
Gross Delivered*
Weekdays
71,000+ (est.)
Leaderboard
A daily roundup of the latest foodservice industry news and insights.
Gross rates
1-5X
6-19X
20-39X
40-59X
60X+
Leaderboard Ad (670 x 90)
$ 2,595
$ 2,445
$ 2,260
$ 2,065
$ 1,850
Right Rectangle Ad (300 x 250) - Top
$ 2,710
$ 2,560
$ 2,365
$ 2,165
$ 1,940
Right Rectangle Ad (300 x 250) - Mid
$ 1,860
$ 1,760
$ 1,635
$ 1,490
$ 1,335
In-Stream Ad
$ 1,415
$ 1,330
$ 1,230
$ 1,125
$ 1,010
Featured Product / Recipe
$
425
Featured Classified
$
250
Single Sponsored NRN a.m.
$ 6,500
Right
Rectangle
In-Stream
(Image + Text)
Right
Rectangle
includes one 670 x 90, two 300 x 250,
one in-stream ad, and a featured product
Featured
Product/Recipe
/Classified
News Alert
Frequency
Gross Delivered*
2x month (avg.)
90,000+ (est.)
An on-demand alert when breaking industry news occurs.
Gross rates
$ 5,835 / month
Exclusive Sponsorship
- eNewsletter Ad: one 300 x 250
Custom eBlasts
Frequency
Total Available Contacts
On-demand
Contact Us
Our custom eBlasts gives you the opportunity to reach out to foodservice operators
with a customized message. We can help you target an audience or build a dedicated
eNewsletter to tell your story and establish your company as a trusted industry resource.
$
Exclusive Sponsorship
†
For more information, contact your Regional Sales Manager: www.nrn.com/advertise
* Yesmail (Q1 2014)
Net rates
375 / CPM †
Minimum spend of $1,000
Right
Rectangle
2014 Media Kit
Rates | digital opportunities - targeted audience
Casual Dining Audience
Leaderboard
Target the casual-dining segment.
Gross rates
Leaderboard
Right
Rectangle
CASUAL DINING REPORT (ENEWSLETTER)
Right
Rectangle
CASUAL DINING REPORT — Sent: bi-weekly | Gross delivered*: 38,000+ (est.)
Leaderboard Ad (670 x 90)
$ 2,180
Right Rectangle Ad (300 x 250) - Top
$ 2,180
Right Rectangle Ad (300 x 250) - Mid
$ 1,145
In-Stream Ad
$ 1,065
Right
Rectangle
In-Stream
Right
Rectangle
CASUAL DINING ON NRN.COM
Trailerboard
Frequency: 2-week period | Impressions: 15,000+ (est.)
$ 1,500 / 2-weeks
Casual Dining Category Takeover on Website
- Website Ads: two 728 x 90, two 300 x 250
EXCLUSIVE SPONSORSHIP
Digital Sponsorship for Casual Dining category (all of the above)
- eNewsletter Ads: one 670 x 90, two 300 x 250, one In-Stream
- Website Ads: two 728 x 90, two 300 x 250
value at $ 8,070
package rate:
$ 6,355 / 2-weeks
Quick Service & Fast Casual Audience
Leaderboard
Target the limited-service segment.
Leaderboard
Right
Rectangle
Gross rates
QUICK SERVICE & FAST CASUAL REPORTS (TWO ENEWSLETTERS) — 45,000+ DELIVERED
Right
Rectangle
QUICK SERVICE REPORT — Sent: bi-weekly | Gross delivered*: 29,000+ (est.)
In-Stream
FAST CASUAL REPORT — Sent: bi-weekly | Gross delivered*: 22,000+ (est.)
Leaderboard Ads in both QSR & FC Report (670 x 90)
$ 2,295
Right Rectangle Ads in both QSR & FC Report (300 x 250) - Top
$ 2,295
Right Rectangle Ads in both QSR & FC Report (300 x 250) - Mid
$ 1,205
In-Stream Ads in both QSR & FC Report
$ 1,205
In-Stream
Right
Rectangle
Right
Rectangle
QUICK SERVICE & FAST CASUAL ON NRN.COM
Leaderboard
Frequency: 2-week period | Impressions: 40,000+ (est.)
Quick Service & Fast Casual Category Takeover on Website
- Website Ads in QSR category: two 728 x 90, two 300 x 250
- Website Ads in FC category: two 728 x 90, two 300 x 250
Leaderboard
Right
Rectangle
$ 3,500 / 2-weeks
Right
Rectangle
EXCLUSIVE SPONSORSHIP
Digital Sponsorship for Quick Service & Fast Casual categories (all of the above)
- eNewsletter Ads in QSR Report: one 670 x 90, two 300 x 250, one In-Stream
- eNewsletter Ads in FC Report: one 670 x 90, two 300 x 250, one In-Stream
- Website Ads in QSR category: two 728 x 90, two 300 x 250
- Website Ads in FC category: two 728 x 90, two 300 x 250
Right
Rectangle
value at $ 10,500
package rate:
$ 8,355 / 2-weeks
Right
Rectangle
Trailerboard
Trailerboard
For more information, contact your Regional Sales Manager: www.nrn.com/advertise
* Yesmail (Q1 2014)
2014 Media Kit
Rates | digital opportunities
Recipe Watch (joint effort between FM, NRN & RH)
Frequency
Gross Delivered*
Monthly
115,000+ (est.)
Leaderboard
A monthly roundup packed with recipes straight from the research and development
kitchens of the foodservice industry’s leading players.
Gross rates
Top Tier (Positions #1 to #8)
$ 1,315 / box
Second Tier (Positions #9 to #16)
$ 1,010 / box
Two Box Combo
$ 1,925
Custom Four Box Combo
$ 3,695
Third Tier (Positions #17 to #24)
$
Leaderboard + Two Box Combo
$ 4,895
Single Sponsored
$ 11,500
Single
Box
Two-Box Combo
770 / box
NOTE: Every recipe includes a listing on NRN.com Recipe Page that links back to advertiser’s website
Product Watch (joint effort between FM, NRN & RH)
Single
Box
Frequency
Gross Delivered*
Monthly
97,000+ (est.)
Custom Four Box Combo
Leaderboard
A monthly roundup that focuses on new production introductions.
Gross rates
Top Tier (Positions #1 to #8)
$ 1,050 / box
Second Tier (Positions #9 to #16)
$
795 / box
Two Box Combo
$ 1,375
Custom Four Box Combo
$ 2,640
Third Tier (Positions #17 to #24)
$
600 / box
Leaderboard + Two Box Combo
$ 4,320
Single Sponsored
$ 8,500
Single
Box
Single
Box
Two-Box Combo
NOTE: Every product includes a listing on NRN.com Product Page that links back to advertiser’s website
Custom Four Box Combo
Weekly Wrap
Frequency
Gross Delivered*
Fridays
63,000+ (est.)
A weekly recap of the top 10 stories on NRN.com.
Gross rates
Exclusive Sponsorship
- eNewsletter Ad: one 300 x 250
- Website Ads: two 728 x 90, two 300 x 250 (7 days on Weekly Wrap landing page)
- Sponsored Video Pre-Roll: 10-15 seconds (attached to Weekly Wrap video)
For more information, contact your Regional Sales Manager: www.nrn.com/advertise
* Yesmail (Q1 2014)
$ 3,400 / week
Right Rectangle Ad
(300 x 250)
2014 Media Kit
Audience | magazine
SUBSCRIBER
PROFILES
READERSHIP
total circulation1
90,025
total circulation
with pass-along2
70% of subscribers are
company officers or
operations management3
306,085
regular readers
(at least 3 of every 4 issues.)3
91%
91% of subscribers
are involved with menu
development and
concepting3
minutes per issue (avg.)3
51
minutes
86% of subscribers work in
Independent or Multi-Unit
Independent restaurants3
Of these:
83% of
Independent
restaurants
have sales of
$500,000+3
Restaurant Hospitality (RH) is the premier resource dedicated to the success of the independent
and multi-concept operator. With a circulation of more than 90,000 it has, by far, the greatest reach
among foodservice publications. Most importantly, its focus is on the best and brightest of America’s
restaurateurs. In 2014, once again, every one of RH’s subscribers will come from a high-volume
business doing in excess of $500,000 per year in sales.
WHY RESTAURANT HOSPITALITY?
> The largest circulation in foodservice1 — 90,025
73% of
Multi-Unit
Independent
restaurants
have sales of
$500,000+3
> The most visited website for the independent operator
> The longest continually published magazine in the restaurant industry
> The most buzz in 2013:
• The Best Sandwich in America Contest
• The RH 25: 25 of the most influential multi-concept operators
For more information, contact your Regional Sales Manager: www.restaurant-hospitality.com/advertise
1
2
3
Restaurant Hospitality - BPA Brand Report (Dec 2013)
Restaurant Hospitality - Signet AdStudy (Dec 2012)
RH Subscriber Study (Jun 2012)
2014 Media Kit
Audience | digital
WEBSITE
ENEWS
112,117 pageviews
(monthly avg.)1
newsletters delivered
(monthly avg.)3
32%
680k
(vs. prior year)2
62,613 visits
(monthly avg.)1
41%
2013
FOLIO: Eddies
Award for
Best B2B
Website
MOBILE
% of mobile phone
visits (monthly avg.)4
(vs. prior year)2
21%
45,314 uniques
(monthly avg.)1
21%
(vs. prior year)2
pages per visit
(monthly avg.)1
1.81
pages
Restaurant Hospitality (RH) digital is a true operator resource providing trend coverage, big ideas, industry
news and solutions for helping restaurateurs evaluate purchases, excel operationally, grow professionally,
and improve their business. Users are also able to access information from RH digital in their preferred
format, whether it is via the redesigned full website, the new responsive design site for smartphones, or the
RH App using their mobile devices.
AVAILABLE OPPORTUNITIES
RESTAURANT-HOSPITALITY.COM:
time on site
(monthly avg.)1
5.68
minutes
ENEWSLETTERS:
> Run-of-Site Ads
> Eat Beat
> Mobile Responsive Ads
> Homepage Takeover
> Eat Beat Business
> Introstitial Ads
> Recipe Watch
> Mobile Adhesive Interactive
Galleries
> Webskins
> Product Watch
> White Paper
> Custom eBlasts
> fsVOICE
(Sponsored/Custom Content)
For more information, contact your Regional Sales Manager: www.restaurant-hospitality.com/advertise
1
3
Omniture (Jul 2012 to Jun 2013)
Magnetmail/Yesmail (Q3 2012)
2
4
SMARTPHONE:
Omniture (Jul 2011 to Jun 2012)
Omniture (Jun 2013 to Aug 2013)
> Mobile App Sponsorship
2014 Media Kit
2014 Editorial Calendar
ISSUE
MONTH
CLOSING
DATE
MATERIALS
DUE
FEATURED THEME
Jan
12/2
12/6
14 to Watch in 2014
Feb
1/3
1/10
Social Media Marketing: What’s Next?
updated 9-16-2013
BIZ
SMARTS
EQUIPMENT /
FOOD SAFETY
FOOD
DRINK
Tricks of
the Trade
Sandwiches
Master
Mixologist
Food Safety
How To
Breakfast
Bar
Business
Well-Equipped
AD READERSHIP STUDY
BONUS
DISTRIBUTION
Mar
2/3
2/7
Why Casual Dining is Hot
Tricks of
the Trade
Pizza &
Pasta
Signature
Drinks
Food Safety
Apr
3/3
3/7
Trends in Takeout
How To
Salads
Master
Mixologist
Well-Equipped
NRA Show
May
4/1
4/7
5 New Restaurants that Define Cool
Tricks of
the Trade
Global
Appetizers
Bar
Business
Food Safety
NRA Show
Jun
5/1
5/7
The Best Sandwiches in America Contest
How To
Latin
Cuisine
Signature
Drinks
Well-Equipped
Jul
6/2
6/6
How Healthful Dining is Changing Menus
Tricks of
the Trade
Meaty
Signature
Items
Master
Mixologist
Food Safety
Aug
7/1
7/7
Better Management through Technology
How To
Asian
Cuisines
Bar
Business
Well-Equipped
AD READERSHIP STUDY
Sep
8/1
8/6
The RH 25: The Coolest Multiconcept
Companies
Tricks of
the Trade
Regional
Specialties
Signature
Drinks
Food Safety
Oct
9/2
9/8
Increase Your Bar Food Sales
How To
Bar Bites
Master
Mixologist
Well-Equipped
Nov
10/1
10/6
America’s Best Cocktail Contest
Tricks of
the Trade
Desserts
Bar
Business
Food Safety
Dec
11/3
11/7
2015 Food Trend Forecast
How To
Mediterranean
Favorites
Signature
Drinks
Well-Equipped
MUFSO
Other regular editorial features include: • Fridge Raid • Rising Stars • Tech Talk • Debut • 10 Thoughts • Healthy Eats
• Trendinista • Kiosk • Book Report • Trend Talk
The latest audit statement for RH is available at: http://bit.ly/rhaudit
For more information, contact your Regional Sales Manager: www.restaurant-hospitality.com/advertise
NOTE: Departments and topics are
subject to change
2014 Media Kit
Rates | magazine
Frequency
Total Circulation*
Total Circulation
with Pass-Along**
Monthly
90,025
306,085
The latest audit statement for RH is available at: http://bit.ly/rhauditstmt
Gross rates (unless otherwise noted)
4-COLOR
1X
6X
9X
12X
18X
1 Page
$ 10,345
$ 9,725
$ 9,140
$ 8,685
$ 8,255
1/2 Page
$ 5,850
$ 5,560
$ 5,285
$ 5,020
$ 4,765
1/3 Page
$ 4,750
$ 4,550
$ 4,275
$ 4,065
$ 3,860
1/4 Page
$ 3,620
$ 3,405
$ 3,200
$ 3,040
$ 2,890
Spread
$ 17,905
$ 16,835
$ 15,825
$ 15,035
$ 14,290
COVER PREMIUM
1X
6X
Cover II
$ 11,380
$ 10,700
---
---
---
Cover III
$ 10,860
$ 10,210
---
---
---
Cover IV
$ 12,415
$ 11,670
---
---
---
COVER TIP
Full Page 2-Sided Cover Tip
(does not include additional printing and mechanical costs)
$ 19,985 (net)
SUPPLIED INSERTS
2-Page
$ 12,335
4-Page
$ 17,270
6-Page
$ 22,205
BUSINESS REPLY CARDS
Includes bind-in charge of $1,200 (net)
For tip-in charge, please contact us.
$ 3,965
MECHANICAL CHARGES
4/C Plate Change (Per Page) - $ 1,600 net
Insert Tip-On (Full Run) - $ 2,900 net
Insert Bind-In (Full Run) - $ 1,200 net
CROSS-PUBLICATION OPPORTUNITIES
Frequency can be combined between Nation’s Restaurant News, Restaurant Hospitality and Food Management.
For questions regarding regional splits, demographic splits and combination programs, please contact us.
For more information, contact your Regional Sales Manager: www.restaurant-hospitality.com/advertise
* Restaurant Hospitality - BPA Brand Report (Dec 2013)
** Restaurant Hospitality - Signet AdStudy (Dec 2012)
2014 Media Kit
Specs | magazine
ADVERTISEMENT SUBMISSION GUIDELINES:
MAGAZINE TRIM SIZE: 7.75” x 10.75”
NON-BLEED
BLEED
TRIM
Two Page Spread
Gutter bleed only:
14.75” (w) x 10” (d)
15.75” (w) x 11” (d)
15.5” (w) x 10.75” (d)
Full Page
7” (w) x 10” (d)
8” (w) x 11” (d)
7.75” (w) x 10.75” (d)
1/2 Page Spread
15.75” (w) x 5.625” (d)
15.5” (w) x 5.5” (d)
1/3 Page Spread
15.75” (w) x 3.5” (d)
15.5” (w) x 3.25” (d)
2/3 Page
4.5” (w) x 10” (d)
1/2 Page Island
4.5” (w) x 7.5” (d)
1/2 Page Horizontal
7” (w) x 4.875” (d)
8” (w) x 5.625” (d)
7.75” (w) x 5.5” (d)
1/2 Page Vertical
3.25” (w) x 9.25” (d)
4” (w) x 11” (d)
3.75” (w) x 10.75” (d)
1/3 Page Square
4.5” (w) x 4.875” (d)
1/3 Page Horizontal
6.75” (w) x 2.625” (d)
8” (w) x 3.5” (d)
7.75” (w) x 3.25” (d)
1/3 Page Vertical
2.125” (w) x 9.25” (d)
2.875” (w) x 11” (d)
2.625” (w) x 10.75” (d)
1/4 Page
3.375” (w) x 4.875” (d)
4” (w) x 5.75” (d)
3.875” (w) x 5.625” (d)
Contact us for more info
Cover Tip
NOTES
• Keep live matter 1/4” from trim
• Keep crop marks out of bleed areas
• Gutter, face, foot, head trim: 1/8”
Full Page
Two Page Spread
1/2 Page Spread
1/3 Page Spread
Penton uses computer-to-plate technology for all
printed material. We ask that our advertisers supply
digital files using the standardized file formats as
listed below.
1. Media: Mac or PC
2. Preferred Format: PDF
Acceptable Formats: EPS, TIFF, JPG, PS
3. Advertisers should submit PDF and PDF/X1-A
files that are prepared for press-optimized printing
in CMYK with fonts embedded. It is highly
recommended that PDFs be exported using the
PentonExportPDF settings that can be found on
our website (www.PentonDigitalAds.com). These
export settings have been formatted using the
printer specific guidelines for production. Please
keep in mind that PDFs lack the ability to be edited
or altered (i.e. phone numbers, address, etc.).
Preferred Applications: Adobe InDesign®, Illustrator,
Photoshop and QuarkXpress™. If submitting
application files, provide all supporting graphics
and fonts.
4. Color Tone Values: To avoid over-saturation
of ink, the total combined value of CMYK colors
should not exceed 300% (i.e. C=100, M=100,
Y=50, K=50). Any one color with a required value
over 85% should be made solid. Color Mode: Ads
should be converted to CMYK prior to submission
as color shifts may occur. Ads received in RGB
color will be converted to CMYK. Please indicate all
colors, including Pantone colors, on the checklist.
Fonts: When submitting application files, include
screen and printer fonts. On illustrations it is
recommended to convert text to outline, however
outline text cannot be altered. Lettering: Reproduce
all reverse lettering with a minimum of colors. Type
smaller than 8 point with fine serifs should be
avoided.
5. Photos: 300 dpi, actual size; CMYK color model;
.tif or .eps format; no JPEG compression.
Line Art/Text: 600 dpi minimum; CMYK color
model; .eps or .tif format with color preview. In
PhotoShop, black text should be created in black
channel only to avoid registration problems.
6. Proofs: Text and element proof required to assist
in preflighting digital ad files. For critical color match,
a digital halftone proof (i.e. Kodak Approval, Dupont
Digital Waterproof, Fuji FirstProof, etc.) is required.
Accurate color reproduction cannot be guaranteed
without an accompanying SWOP-certified proof. For
additional information on SWOP requirements go
to: www.SWOP.org. Penton will not be held liable
for the reproduction of any ad submitted without a
SWOP certified proof.
2/3 Page
1/4 Page
1/2 Page Horizontal
1/3 Page Horizontal
1/2 Page Vertical
1/3 Page Vertical
1/2 Page Island
1/3 Page Square
PRINTING PROCESS & BINDING METHOD
ADVERTISING MATERIALS
• Web offset, Perfect-bound, Paper is White
• Business reply cards/inserts jog to the head
• Inserts tip to front of signature
Only one solid color should be used in one area. Total
density of all four colors should not exceed 280%
in any area of the separation. Exaggerated contrast
should be used for greater fidelity and impact. Allow
for 5-7% gain, which occurs in web offset printing.
COLOR PROOF
SWOP approved color proof
SEND RESTAURANT HOSPITALITY FILES TO:
www.PentonDigitalAds.com, or
Denise M. Walde, Sr. Production Manager
denise.walde@penton.com
Phone: (913) 967-1696 | Fax: (913) 514-3815
9800 Metcalf Avenue, Overland Park, KS 66212
7. Website upload: www.PentonDigitalAds.com
(recommended), CD, DVD
8. Please make sure all digital ad files match the
ad dimensions listed. Penton reserves the right to
reduce and/or re-size any over-sized or incorrectly
sized ads to fit the dimensions indicated. Penton
Media, Inc. does not keep a copy of electronic files.
Advertisers must retain the original copy.
All hard media & SWOP certified proof must be
mailed to:
Denise M. Walde (Food Management), 9800 Metcalf
Avenue, Overland Park, KS 66212 USA
For instructions on creating electronic files visit
our website at:
www.PentonDigitalAds.com
SEND INSERTION ORDERS TO:
orders@penton.com
Fax: (913) 514-7000
For further technical assistance, email our
Technical Support Team at:
pageflow@penton.com
2014 Media Kit
Rates | classifieds
Frequency
Total Circulation*
Total Circulation
with Pass-Along**
Monthly
90,025
306,085
The latest audit statement for RH is available at: http://bit.ly/rhauditstmt
4-COLOR
1X
3X
230
$
6X
200
$
12X
Per Column Inch
$
1/4 Page Square
$ 1,565
$ 1,470
$ 1,390
180
$ 1,040
$
160
1/3 Page Square
$ 2,085
$ 1,965
$ 1,855
$ 1,390
1/3 Page Vertical
$ 2,085
$ 1,965
$ 1,855
$ 1,390
1/2 Page Vertical
$ 3,125
$ 2,945
$ 2,780
$ 2,085
1/2 Page Horizontal
$ 3,125
$ 2,945
$ 2,780
$ 2,085
2/3 Page
$ 4,170
$ 3,930
$ 3,705
$ 2,780
Full Page
$ 6,295
$ 5,885
$ 5,555
$ 4,170
Full Page
1/2 Page Vertical
1/3 Page Vertical
2/3 Page
1/3 Page Square
1/4 Page Square
1/2 Page Horizontal
MECHANICAL SPECS
Per Column Inch
2.125” (w) x 1” (d)
1/4 Page Square
3.25” (w) x 4.875” (d)
1/3 Page Square
4.5” (w) x 4.875” (d)
1/3 Page Vertical
2.125” (w) x 10” (d)
1/2 Page Vertical
3.25” (w) x 10” (d)
1/2 Page Horizontal
7” (w) x 4.875” (d)
2/3 Page
4.5” (w) x 10” (d)
Full Page
7” (w) x 10” (d)
For more information, contact Leslie Wolowitz at: (T) 212-204-4399 (E) leslie.wolowitz@penton.com
* Restaurant Hospitality - BPA Brand Report (Dec 2013)
** Restaurant Hospitality - Signet AdStudy (Dec 2012)
2014 Media Kit
Rates | website
Unique Visitors*
(monthly avg.)
Visits*
(monthly avg.)
Pageviews*
(monthly avg.)
Time on Site*
(avg.)
Pages per Visit*
(avg.)
45,314
62,613
112,117
5.68
1.81
Leaderboard
Net rates
RUN-OF-SITE ADS
Leaderboard Ad (728 x 90)
$ 110 / CPM †
Leaderboard + Trailerboard Ad Combo (728 x 90)
$ 120 / CPM †
Right Rectangle Ad (300 x 250) - Top
$
95 / CPM †
Right Rectangle Ad (300 x 250) - Mid
$
75 / CPM †
Trailerboard Ad (728 x 90)
$
45 / CPM †
In-Article Ad (180 x 150)
$
75 / CPM †
†
Right
Rectangle
Right
Rectangle
Minimum 7,500 impressions per month
NOTE: For Rich Media and Video Ad Units, additional $10 / CPM
EXCLUSIVE SPONSORSHIPS
Homepage Takeover - 1,250 impressions per ad (est.)
$ 1,350 / week
(1x per month)
Introstitial Ad - 6,000 impressions (est.)
$ 3,565 / week
ROS Webskin - 25,000 impressions (est.)
$ 3,000 / week
OTHER OPPORTUNITIES
White Paper
$ 5,250 / month
fsVOICE (Sponsored/Custom Content Program)
Contact us
Trailerboard
Mobile Pageviews**
(monthly avg.)
Mobile website (m.restaurant-hospitality.com)
15,209
Net rates
In-Stream Rectangle Ad for Smartphones (300 x 250)
$
Adhesive Interactive Gallery Ad for Smartphones
with 100 % SOV - 15,000 impressions (est.)
$ 1,650 / month
90 / CPM
For more information, contact your Regional Sales Manager: www.restaurant-hospitality.com/advertise
* Omniture (Jul 2012 to Jun 2013)
** Omniture (Q2 2013)
In-Stream
Rectangle
2014 Media Kit
Rates | eNewsletters & eBlasts
Eat Beat
Frequency
Gross Delivered*
Weekly
79,000+ (est.)
Leaderboard
A weekly report that covers food and beverage, growth brands, and what restaurateurs
need to know to run their businesses, from the front of the house to the back.
Gross rates
Leaderboard Ad (670 x 90)
Right
Rectangle
$ 3,335
†
Right Rectangle Ad (300 x 250) - Top †
$ 3,110
Right Rectangle Ad (300 x 250) - Mid
$ 2,900
†
$ 2,420
In-Stream Ad
$
Featured Product / Recipe
†
In-Stream
(Image + Text)
710
Right
Rectangle
BONUS online impressions in corresponding section tied to the eNewsletter for 7 days
Featured
Product/
Recipe
Eat Beat Business
Frequency
Gross Delivered*
Weekly
71,000+ (est.)
Leaderboard
A weekly roundup that identifies and aggregates the most relevant tips, ideas and more
to help restaurateurs run their businesses.
Gross rates
Leaderboard Ad (670 x 90)
$ 3,335
†
Right Rectangle Ad (300 x 250) - Top †
$ 3,110
Right Rectangle Ad (300 x 250) - Mid †
$ 2,900
†
Right
Rectangle
BONUS online impressions in corresponding section tied to the eNewsletter for 7 days
Right
Rectangle
Custom eBlasts
Frequency
Total Available Contacts
On-demand
Contact Us
Our custom eBlasts gives you the opportunity to reach out to foodservice operators
with a customized message. We can help you target an audience or build a dedicated
eNewsletter to tell your story and establish your company as a trusted industry resource.
Net rates
$
Exclusive Sponsorship
†
325 / CPM †
Minimum spend of $1,000
For more information, contact your Regional Sales Manager: www.restaurant-hospitality.com/advertise
* Yesmail (Q1 2014)
2014 Media Kit
Rates | digital opportunities
Recipe Watch (joint effort between FM, NRN & RH)
Frequency
Gross Delivered*
Monthly
115,000+ (est.)
Leaderboard
A monthly roundup packed with recipes straight from the research and development
kitchens of the foodservice industry’s leading players.
Gross rates
Top Tier (Positions #1 to #8)
$ 1,315 / box
Second Tier (Positions #9 to #16)
$ 1,010 / box
Two Box Combo
$ 1,925
Custom Four Box Combo
$ 3,695
Third Tier (Positions #17 to #24)
$
Leaderboard + Two Box Combo
$ 4,895
Single Sponsored
$ 11,500
Single
Box
Two-Box Combo
770 / box
NOTE: Every recipe includes a listing on NRN.com Recipe Page that links back to advertiser’s website
Product Watch (joint effort between FM, NRN & RH)
Single
Box
Frequency
Gross Delivered*
Monthly
97,000+ (est.)
Custom Four Box Combo
Leaderboard
A monthly roundup that focuses on new production introductions.
Gross rates
Top Tier (Positions #1 to #8)
$ 1,050 / box
Second Tier (Positions #9 to #16)
$
795 / box
Two Box Combo
$ 1,375
Custom Four Box Combo
$ 2,640
Third Tier (Positions #17 to #24)
$
600 / box
Leaderboard + Two Box Combo
$ 4,320
Single Sponsored
$ 8,500
Single
Box
Single
Box
Two-Box Combo
NOTE: Every product includes a listing on NRN.com Product Page that links back to advertiser’s website
Custom Four Box Combo
For more information, contact your Regional Sales Manager: www.restaurant-hospitality.com/advertise
* Yesmail (Q1 2014)
2014 Media Kit
Audience | magazine
SUBSCRIBER
PROFILES
READERSHIP
total circulation1
47,100
total circulation
with pass-along2
73% of subscribers work in
self-operated foodservice
establishments3
141,300
regular readers
(at least 3 of every 4 issues.)3
88%
57% of subscribers
represent multi-facility
operations3
minutes per issue (avg.)3
53
minutes
60% of subscribers are
company officers or
operations management3
Food Management (FM) is the most widely-read magazine and website in the onsite/noncommercial
industry. FM reaches decision makers in all of the onsite segments from B&I to Healthcare, K-12 to
College & University. A twelve-time winner of the Jesse H. Neal editorial award, FM has a respected
editorial staff with a long history of expertise in the foodservice industry. The newly redesigned
magazine, refreshed in 2013, showcases a larger design and a more reader friendly layout.
WHY FOOD MANAGEMENT?
91% of subscribers
are involved with menu
development and
concepting3
> The most print subscribers in onsite/noncommercial
> The most website visitors in onsite/noncommercial
> The most eNewsletter subscribers in onsite/noncommercial
> The most popular onsite/noncommercial publication on social media
> The benchmark ranking and awards issues in the industry:
• FM Top 50
• FM Best Concepts
the average subscriber
makes an estimated $1.9
million in food and beverage
purchases
For more information, contact your Regional Sales Manager: www.food-management.com/advertise
1
2
3
Food Management - BPA Brand Report (Dec 2013)
Food Management - Signet AdStudy (Dec 2012)
FM Subscriber Study (Jun 2012)
2014 Media Kit
Audience | digital
WEBSITE
ENEWS
98,117 pageviews
(monthly avg.)1
newsletters delivered
(monthly avg.)3
14%
470k
(vs. prior year)2
50,861 visits
(monthly avg.)1
MOBILE
24%
% of mobile phone
visits (monthly avg.)4
(vs. prior year)2
13%
36,946 uniques
(monthly avg.)1
8%
(vs. prior year)2
pages per visit
(monthly avg.)1
1.92
pages
Food Management (FM) digital is a true resource providing relevant news, trends, management strategies,
food/menu ideas, recipes and much more to help onsite foodservice decision-makers evaluate purchases,
grow professionally, and improve their business. Whatever the information need – whether it’s industry
wide, segment-specific, topic focused, or custom – FM digital supports operators and in turn offers the
perfect vehicles for communicating an advertiser message.
AVAILABLE OPPORTUNITIES
FOOD-MANAGEMENT.COM:
time on site
(monthly avg.)1
5.89
minutes
ENEWSLETTERS:
> Run-of-Site Ads
> FM NewsLinks
> Mobile Responsive Ads
> Homepage Takeover
> FM Weekly Update
> Introstitial Ads
> FM Segments in Focus
> Mobile Adhesive Interactive
Galleries
> Webskins
> Recipe Watch
> White Paper
> Product Watch
> fsVOICE
(Sponsored/Custom Content)
> Custom eBlasts
For more information, contact your Regional Sales Manager: www.food-management.com/advertise
1
3
Omniture (Jul 2012 to Jun 2013)
Magnetmail/Yesmail (Q3 2012)
2
4
SMARTPHONE:
Omniture (Jul 2011 to Jun 2012)
Omniture (Jun 2013 to Aug 2013)
2014 Media Kit
2014 Editorial Calendar
ISSUE
MONTH
CLOSING
DATE
MATERIALS
DUE
PILLAR ISSUE / COVER STORY
Jan
12/2
12/6
Feb
1/3
1/10
updated 9-4-2013
TREND
FOCUS
FOOD
FEATURE
MENU
MIX
MENU CASE STUDY /
CHEF DEMO
Food Trucks Go Multi-Segment
Healthcare
Trends
Indian
Tacos
Menu Case
Study
Annual Forecast Issue
Vending
Trends
Seafood
Bean Dips
Chef Demo
AD READERSHIP STUDY
BONUS
DISTRIBUTION
Mar
2/3
2/7
The Top 50 Issue: Top players in the
foodservice contract management industry
Contract
Services
One-Bowl
Meals
Potatoes
Menu Case
Study
Apr
3/3
3/7
NRA Show Issue
Catering
Trends
Desserts
Smoker/
BBQ Tips
Chef Demo
NRA Show
May
4/1
4/7
Healthcare Innovator of the Year
College/
University
Salads
Late Night
Snacking
Menu Case
Study
NRA Show /
AHF
Jun
5/1
5/7
College Innovator of the Year
Beverage
Trends
Grains
Concession
Specialties
Chef Demo
NACUFS
Jul
6/2
6/6
K-12 Innovator of the Year
Business &
Industry
Mexican
Signature
Sushi
Menu Case
Study
Aug
7/1
7/7
The FM Best Concepts Awards Issue
Technology
Trends
Appetizers
Boxed
Lunches
Chef Demo
MUFSO /
SHFM
MUFSO /
SHFM
AD READERSHIP STUDY
Sep
8/1
8/6
B&I Innovator of the Year
Sustainability
Trends
Asian
Kid Friendly
Vegetables
Menu Case
Study
Oct
9/2
9/8
Power Players: Colleges & Universities
Special
Diets
Menuing
Roasts
Soups
Chef Demo
Nov
10/1
10/6
The Big Sandwich Issue
K-12
Trends
High-Tech
Cooking
Veggie
Burgers
Menu Case
Study
Grab-and-Go
Trends
Flatbreads
Italian
Chef Demo
SUPPLEMENT: Breakfast Journal
(Closing 9/19, Materials 9/26)
Dec
11/3
11/7
That Was the Year That Was: A look back at
top onsite news and trends of 2014
Other regular editorial features include: • TrendWatch • Products • Industry News • From the Editor’s Desk • FM Profile
Menu Case Study is a new department in which outstanding onsite stations will be evaluated in terms of the menus they offer and the way their production is managed.
Chef Demo is a department that provides a step-by-step how-to culinary technique useful for a particular onsite application.
The latest audit statement for FM is available at: http://bit.ly/fmaudit
For more information, contact your Regional Sales Manager: www.food-management.com/advertise
NOTE: Departments and topics are
subject to change
2014 Media Kit
Rates | magazine
Frequency
Total Circulation*
Total Circulation
with Pass-Along**
Monthly
47,100
141,300
The latest audit statement for FM is available at: http://bit.ly/fmauditstmt
Gross rates (unless otherwise noted)
4-COLOR
1X
6X
9X
12X
18X
1 Page
$ 9,850
$ 9,360
$ 8,895
$ 8,480
$ 8,056
1/2 Page
$ 5,990
$ 5,630
$ 5,130
$ 4,975
$ 4,675
1/3 Page
$ 3,815
$ 3,635
$ 3,565
$ 3,505
$ 3,455
1/4 Page
$ 3,455
$ 3,295
$ 3,200
$ 3,145
$ 2,995
Spread
$ 14,775
$ 14,040
$ 13,345
$ 12,720
$ 12,085
COVER PREMIUM
1X
6X
Cover II
$ 10,835
$ 10,295
---
---
---
Cover III
$ 10,340
$ 9,830
---
---
---
Cover IV
$ 11,820
$ 11,230
---
---
---
COVER TIP
Full Page 2-Sided Cover Tip
(does not include additional printing and mechanical costs)
$ 15,900 (net)
SUPPLIED INSERTS
2-Page
$ 12,335
4-Page
$ 17,270
6-Page
$ 22,205
BUSINESS REPLY CARDS
Includes bind-in charge of $1,200 (net)
For tip-in charge, please contact us.
$ 3,565
MECHANICAL CHARGES
4/C Plate Change (Per Page) - $ 1,600 net
Insert Tip-On (Full Run) - $ 2,900 net
Insert Bind-In (Full Run) - $ 1,200 net
CROSS-PUBLICATION OPPORTUNITIES
Frequency can be combined between Nation’s Restaurant News, Restaurant Hospitality and Food Management.
For questions regarding regional splits, demographic splits and combination programs, please contact us.
For more information, contact your Regional Sales Manager: www.food-management.com/advertise
* Food Management - BPA Brand Report (Dec 2013)
** Food Management - Signet AdStudy (Dec 2012)
2014 Media Kit
Specs | magazine
ADVERTISEMENT SUBMISSION GUIDELINES:
MAGAZINE TRIM SIZE: 8.5” x 10.875”
NON-BLEED
BLEED
TRIM
17.25” (w) x 11.125” (d)
17” (w) x 10.875” (d)
8.75” (w) x 11.125” (d)
8.5” (w) x 10.875” (d)
1/2 Page Spread
17.25” (w) x 5.475” (d)
17” (w) x 5.35” (d)
1/3 Page Spread
17.25” (w) x 3.875” (d)
17” (w) x 3.625” (d)
Two Page Spread
7.75” (w) x 10.125” (d)
Full Page
2/3 Page
4.6” (w) x 9.5” (d)
1/2 Page Island
4.6” (w) x 7” (d)
1/2 Page Horizontal
7.25” (w) x 4.562” (d)
8.75” (w) x 5.617” (d)
8.5” (w) x 5.367” (d)
1/2 Page Vertical
3.4” (w) x 9.5” (d)
4.25” (w) x 11.125” (d)
4” (w) x 10.875” (d)
1/3 Page Square
4.6” (w) x 4.562” (d)
1/3 Page Horizontal
7.25” (w) x 2.85” (d)
8.75” (w) x 3.875” (d)
8.5” (w) x 3.625” (d)
1/3 Page Vertical
2.167” (w) x 9.5” (d)
3.042” (w) x 11.125” (d)
2.792” (w) x 10.875” (d)
1/4 Page
3.4” (w) x 4.562” (d)
4.25” (w) x 5.617” (d)
4” (w) x 5.367” (d)
Contact us for more info
Cover Tip
NOTES
• Keep live matter 1/4” from trim
• Keep crop marks out of bleed areas
• Gutter, face, foot, head trim: 1/8”
Full Page
2/3 Page
1/4 Page
1/2 Page Vertical
1/3 Page Vertical
1/2 Page Island
1/3 Page Square
PRINTING PROCESS & BINDING METHOD
ADVERTISING MATERIALS
• Web offset, Perfect-bound, Paper is White
• Business reply cards/inserts jog to the head
• Inserts tip to front of signature
Only one solid color should be used in one area. Total
density of all four colors should not exceed 280%
in any area of the separation. Exaggerated contrast
should be used for greater fidelity and impact. Allow
for 5-7% gain, which occurs in web offset printing.
COLOR PROOF
1. Media: Mac or PC
2. Preferred Format: PDF
Acceptable Formats: EPS, TIFF, JPG, PS
3. Advertisers should submit PDF and PDF/X1-A
files that are prepared for press-optimized printing
in CMYK with fonts embedded. It is highly
recommended that PDFs be exported using the
PentonExportPDF settings that can be found on
our website (www.PentonDigitalAds.com). These
export settings have been formatted using the
printer specific guidelines for production. Please
keep in mind that PDFs lack the ability to be edited
or altered (i.e. phone numbers, address, etc.).
Preferred Applications: Adobe InDesign®, Illustrator,
Photoshop and QuarkXpress™. If submitting
application files, provide all supporting graphics
and fonts.
4. Color Tone Values: To avoid over-saturation
of ink, the total combined value of CMYK colors
should not exceed 300% (i.e. C=100, M=100,
Y=50, K=50). Any one color with a required value
over 85% should be made solid. Color Mode: Ads
should be converted to CMYK prior to submission
as color shifts may occur. Ads received in RGB
color will be converted to CMYK. Please indicate all
colors, including Pantone colors, on the checklist.
Fonts: When submitting application files, include
screen and printer fonts. On illustrations it is
recommended to convert text to outline, however
outline text cannot be altered. Lettering: Reproduce
all reverse lettering with a minimum of colors. Type
smaller than 8 point with fine serifs should be
avoided.
5. Photos: 300 dpi, actual size; CMYK color model;
.tif or .eps format; no JPEG compression.
Line Art/Text: 600 dpi minimum; CMYK color
model; .eps or .tif format with color preview. In
PhotoShop, black text should be created in black
channel only to avoid registration problems.
Two Page Spread
1/2 Page Spread
1/3 Page Spread
1/2 Page Horizontal
1/3 Page Horizontal
Penton uses computer-to-plate technology for all
printed material. We ask that our advertisers supply
digital files using the standardized file formats as
listed below.
SWOP approved color proof
6. Proofs: Text and element proof required to assist
in preflighting digital ad files. For critical color match,
a digital halftone proof (i.e. Kodak Approval, Dupont
Digital Waterproof, Fuji FirstProof, etc.) is required.
Accurate color reproduction cannot be guaranteed
without an accompanying SWOP-certified proof. For
additional information on SWOP requirements go
to: www.SWOP.org. Penton will not be held liable
for the reproduction of any ad submitted without a
SWOP certified proof.
7. Website upload: www.PentonDigitalAds.com
(recommended), CD, DVD
8. Please make sure all digital ad files match the
ad dimensions listed. Penton reserves the right to
reduce and/or re-size any over-sized or incorrectly
sized ads to fit the dimensions indicated. Penton
Media, Inc. does not keep a copy of electronic files.
Advertisers must retain the original copy.
All hard media & SWOP certified proof must be
mailed to:
Denise M. Walde (Food Management), 9800 Metcalf
Avenue, Overland Park, KS 66212 USA
For instructions on creating electronic files visit
our website at:
www.PentonDigitalAds.com
SEND FOOD MANAGEMENT FILES TO:
www.PentonDigitalAds.com, or
Denise M. Walde, Sr. Production Manager
denise.walde@penton.com
Phone: (913) 967-1696 | Fax: (913) 514-3815
9800 Metcalf Avenue, Overland Park, KS 66212
SEND INSERTION ORDERS TO:
orders@penton.com
Fax: (913) 514-7000
For further technical assistance, email our
Technical Support Team at:
pageflow@penton.com
2014 Media Kit
Rates | website
Unique Visitors*
(monthly avg.)
Visits*
(monthly avg.)
Pageviews*
(monthly avg.)
Time on Site*
(avg.)
Pages per Visit*
(avg.)
36,946
50,861
98,117
5.89
1.92
Leaderboard
Net rates
RUN-OF-SITE ADS
Leaderboard Ad (728 x 90)
$ 110 / CPM †
Leaderboard + Trailerboard Ad Combo (728 x 90)
$ 120 / CPM †
Right Rectangle Ad (300 x 250) - Top
$
95 / CPM †
Right Rectangle Ad (300 x 250) - Mid
$
75 / CPM †
Trailerboard Ad (728 x 90)
$
45 / CPM †
In-Article Ad (180 x 150)
$
75 / CPM †
†
Right
Rectangle
Right
Rectangle
Minimum 7,500 impressions per month
NOTE: For Rich Media and Video Ad Units, additional $10 / CPM
EXCLUSIVE SPONSORSHIPS
Homepage Takeover - 1,500 impressions per ad (est.)
$ 1,625 / week
(1x per month)
Introstitial Ad - 6,000 impressions (est.)
$ 3,440 / week
ROS Webskin - 20,000 impressions (est.)
$ 2,000 / week
OTHER OPPORTUNITIES
White Paper
$ 5,250 / month
fsVOICE (Sponsored/Custom Content Program)
Contact us
Trailerboard
Mobile Pageviews**
(monthly avg.)
Mobile website (m.food-management.com)
5,171
Net rates
In-Stream Rectangle Ad for Smartphones (300 x 250)
$
Adhesive Interactive Gallery Ad for Smartphones
with 100 % SOV - 5,000 impressions (est.)
$ 1,400 / month
100 / CPM
For more information, contact your Regional Sales Manager: www.food-management.com/advertise
* Omniture (Jul 2012 to Jun 2013)
** Omniture (Q2 2013)
In-Stream
Rectangle
2014 Media Kit
Rates | eNewsletters & eBlasts
FM NewsLinks
Frequency
Gross Delivered*
Weekly
24,000+ (est.)
Leaderboard
A weekly roundup of breaking news and analysis specific to the onsite/noncommercial
foodservice industry.
Gross rates
Leaderboard Ad (670 x 90)
$ 1,790
Right Rectangle Ad (300 x 250) - Top
$ 1,600
Right Rectangle Ad (300 x 250) - Mid
$
965
In-Stream Ad
$
865
Featured Product / Recipe
$
450
Right
Rectangle
In-Stream
(Image + Text)
Right
Rectangle
Featured
Product/
Recipe
FM Weekly Update
Frequency
Gross Delivered*
Weekly
24,000+ (est.)
Leaderboard
A weekly update featuring content from the magazine including food features,
management features, recipes, trends and more.
Gross rates
Leaderboard Ad (670 x 90)
$ 1,790
Right Rectangle Ad (300 x 250) - Top
$ 1,600
Right Rectangle Ad (300 x 250) - Mid
$
965
In-Stream Ad
$
865
Featured Product / Recipe
$
450
Right
Rectangle
In-Stream
(Image + Text)
Right
Rectangle
Featured
Product/
Recipe
Custom eBlasts
Frequency
Total Available Contacts
On-demand
Contact Us
Our custom eBlasts gives you the opportunity to reach out to foodservice operators
with a customized message. We can help you target an audience or build a dedicated
eNewsletter to tell your story and establish your company as a trusted industry resource.
Net rates
$
Exclusive Sponsorship
†
325 / CPM †
Minimum spend of $1,000
For more information, contact your Regional Sales Manager: www.food-management.com/advertise
* Yesmail (Q1 2014)
2014 Media Kit
Rates | digital opportunities - targeted audience
FM Segments in Focus
Leaderboard
A report that covers each of the players, people, trends and more for each of the major
onsite/noncommercial foodservice segments: Healthcare, College & University, K-12,
and Business & Industry.
Right
Rectangle
Healthcare
College & University
K-12
Business & Industry
DELIVERABLES
(1) eNewsletter ads on specific noncommercial segment report (one deployment per sponsorship):
• Ads: one 670 x 90, two 300 x 250
Right
Rectangle
(2) Website ads on Food-Management.com tagged to specific noncommercial audience
(duration of sponsorship):
• Landing page ads: two 728 x 90, two 300 x 250
• Article page ads: two 728 x 90, two 300 x 250
• Roadblock ads: two 728 x 90, two 300 x 250
NOTE: Roadblock occurs on the first visit each day to a website user who is logged in and has demographic information
related to the specific noncommercial segment)
Leaderboard
(3) Mobile ads on m.Food-Management.com tagged to specific noncommercial landing page
(duration of sponsorship):
• Ads: one 320 x 50 (mobile leaderboard), two 300 x 250
Gross rates (Effective Jan 1, 2015)
Right
Rectangle
SEGMENT
ENEWS
REACH (delivered)
ENEWS
FREQUENCY
WEBSITE
DURATION
Healthcare
9,200+ (est.)
1x month
1 month
$ 5,500
College & University
4,800+ (est.)
1x month
1 month
$ 5,200
K-12
6,400+ (est.)
1x month
1 month
$ 3,900
Business & Industry
4,800+ (est.)
1x quarter
3 months
$ 8,080
Right
Rectangle
Trailerboard
For more information, contact your Regional Sales Manager: www.food-management.com/advertise
* Yesmail (Q1 2014)
2014 Media Kit
Rates | digital opportunities
Recipe Watch (joint effort between FM, NRN & RH)
Frequency
Gross Delivered*
Monthly
115,000+ (est.)
Leaderboard
A monthly roundup packed with recipes straight from the research and development
kitchens of the foodservice industry’s leading players.
Gross rates
Top Tier (Positions #1 to #8)
$ 1,315 / box
Second Tier (Positions #9 to #16)
$ 1,010 / box
Two Box Combo
$ 1,925
Custom Four Box Combo
$ 3,695
Third Tier (Positions #17 to #24)
$
Leaderboard + Two Box Combo
$ 4,895
Single Sponsored
$ 11,500
Single
Box
Two-Box Combo
770 / box
NOTE: Every recipe includes a listing on NRN.com Recipe Page that links back to advertiser’s website
Product Watch (joint effort between FM, NRN & RH)
Single
Box
Frequency
Gross Delivered*
Monthly
97,000+ (est.)
Custom Four Box Combo
Leaderboard
A monthly roundup that focuses on new production introductions.
Gross rates
Top Tier (Positions #1 to #8)
$ 1,050 / box
Second Tier (Positions #9 to #16)
$
795 / box
Two Box Combo
$ 1,375
Custom Four Box Combo
$ 2,640
Third Tier (Positions #17 to #24)
$
600 / box
Leaderboard + Two Box Combo
$ 4,320
Single Sponsored
$ 8,500
Single
Box
Single
Box
Two-Box Combo
NOTE: Every product includes a listing on NRN.com Product Page that links back to advertiser’s website
Custom Four Box Combo
For more information, contact your Regional Sales Manager: www.food-management.com/advertise
* Yesmail (Q1 2014)
2014 Media Kit
Rates | supplements
Breakfast Journal (joint effort between FM & NRN)
Frequency
Circulation
1x year
108,000+ (est.)
An in-depth analysis into the latest breakfast trends and innovations.
Gross rates
Full Page
$ 9,950
1/2 Page
$ 5,900
Specs (same as FM):
• Full Page - Bleed (8.75” x 11.125”), Trim (8.5” x 10.875”)
• 1/2 Page - Non-Bleed (7.25” x 4.562”)
• Spread - Bleed (17.25” x 11.125”), Trim (17” x 10.875”)
Issues:
Nov 3, 2014 (NRN)
+ Nov 2014 (FM)
Closing Date: 9/19
Materials Due: 9/26
Franchise Focus (NRN)
Frequency
Circulation
2x year
61,000+ (est.)
A detailed report on franchise opportunities as well as franchising best practices and
innovative financing.
Full Tabloid Page Ad w/ second page Advertorial FREE
- includes BONUS digital listing on NRN.com’s Franchise Focus webpage for six months
$ 9,950
Specs (same as NRN):
• Full Tabloid Page - Bleed (10.75” x 13.25”), Trim (10.5” x 13”)
• Spread - Bleed (21.25” x 13.25”), Trim (21” x 13”)
Issues:
Apr 7, 2014
Closing Date: 3/4
Materials Due: 3/7
Oct 6, 2014
Closing Date: 9/2
Materials Due: 9/5
For more information, contact your Regional Sales Manager: www.nrn.com/advertise
2014 Media Kit
Live Events
Event Dates
2014 MUFSO SuperShow
October 5 – 7, 2014
Where Foodservice Leaders Meet.
OPERATIONS
CULINARY
MARKETING
ENTREPRENEUR
At MUFSO, over 550 foodservice professionals attend our 30+ educational session options across five content
pillars — operations, culinary, marketing, entrepreneur, and ideas. Those in attendance includes CEOs, Presidents,
VPs, and Director-level executives from operations, marketing, finance, franchising, purchasing, human resources/
training, and culinary disciplines.
The 55th annual MUFSO SuperShow is the best place to heighten your brand presence and reach the decisionmakers in the foodservice industry.
SPONSORSHIP OPPORTUNITIES:
Heighten your brand presence with a sponsorship
at MUFSO. With a variety of opportunities, there
is an appropriate sponsorship available to fit your
company’s promotional needs.
EXHIBITOR OPPORTUNITIES:
Reach decision-makers through presence (and
products) at MUFSO’s Supplier Exchange exhibit
hall. With limited availability, be sure you reserve
your space early to secure a booth.
Visit www.mufso.com for additional information
Event Dates
2014 FM LIVE: College & University
July 9 – 10, 2014
The inaugural FM LIVE: College and University will build on the past success of FM LIVE while narrowing the focus
entirely on the college & university segments. Taking place alongside the NACUFS 2014 conference in Baltimore,
Maryland — FM LIVE: C&U will bring together some of the most influential foodservice directors in the nation in
a casual environment, perfect for effective networking. FM LIVE: C&U consists of two events — the Luncheon &
Roundtable on Day 1 and Progressive Dinner on Day 2.
SPONSORSHIP OPPORTUNITIES:
Heighten your brand presence with a sponsorship
at FM LIVE: C&U. Sponsorships include company
promotion and coverage — as well as an
opportunity to network with some of the best
minds in college and university foodservice at the
luncheon, roundtable and progressive dinner.
For more information on events, contact Megan Lynberg at: (T) 913-967-1704 (E) megan.lynberg@penton.com
2013
FAME Award
Best Conference
nominee by
FOLIO: & min
IDEAS
2014 Media Kit
Official NRA Show Daily
4-Day NRA Show Distribution
Closing Date
Materials Due Date
May 16-19, 2015
April 8, 2015
April 14, 2015
For 30 years, the Show Daily has been produced at the NRA (National Restaurant Association) Show. Since 2012,
in partnership with the National Restaurant Association, the Penton Show Daily became the ONLY Official NRA
Show Daily — making it the only Show Daily worth advertising in. The NRA Show Daily provides an opportunity
to drive attendees to your booth in an attractive format that includes pertinent show information, articles on show
seminars, and more.
EXCLUSIVE DISTRIBUTION
Look for the NRA Show Daily at all NRA Show hot spots, from hotels to the convention center.
EXPERT CONTENT
The news teams at Nation’s Restaurant News, Restaurant Hospitality, and Food Management provide timely
editorial, news, and insights with daily reports from the show floor.
DELIVERABLES
• Guaranteed four-day distribution — 4 days to show-affiliated hotels and 4 days of prominent distribution on the
NRA Show floor.
• Every full-page advertiser in the NRA Show Daily qualifies for a 500-word company profile and a daily product
release.
• Every advertiser in the NRA Show Daily qualifies for a daily product release.
Gross rates (unless otherwise noted)
4-COLOR
Full Tabloid Page - BEST VALUE!
$ 6,500
Standard Magazine Page
$ 5,170
1/2 Tabloid Page
$ 4,730
1/4 Tabloid Page
$ 3,630
Tabloid Spread - BEST VALUE!
$ 9,750
1/2 Tabloid Spread
$ 7,150
SUPPLIED INSERTS
2-Page
$ 6,500
4-Page
$ 9,800
Business Reply Cards (6” x 4-1/4”)
$ 3,500
MECHANICAL CHARGES
Tip-In (per day) - $ 1,400 net
Bind-In (per day) - $ 1,000 net
For more information, contact Lynne McLaughlin at: (T) 216-931-9461 (E) lynne.mclaughlin@penton.com
in partnership with:
2014 Media Kit
NRNJobPlate.com
NRNJobPlate.com is the new standard in recruitment from the Penton Restaurant Group that offers the most
robust and targeted collection of foodservice jobs and candidates, now with Real-Time Job Matching™. This
industry leading job matching technology matches your postings with the right qualified candidate automatically,
filtering out the unqualified candidates and alerting you to new profiles and resumes that best fit your needs.
EASY ACCESS TO PASSIVE JOB SEEKERS
Instantly access passive job seeker matches from our vast resume database and your LinkedIn
connections at no additional charge.
POSTING OPTIMIZATION (SEO)
Each posting is optimized to rank higher in relevant search result on job search engines like Indeed
for better visibility to job seekers you want.
TARGET DISTRIBUTION (SEM)
Targeted distribution campaigns to hundreds of relevant job sites based on your specific job type at
no additional charge.
REAL-TIME JOB MATCHING™
Applicant screening, grading and ranking puts the most qualified candidates at the top of the list so
you can focus on the best candidates first.
REAL-TIME PERFORMANCE MANAGEMENT
Job posting activity is monitored in real-time, and optimization and distribution campaigns are
automatically adjusted to maximize qualified response.
JOB POSTING PACKAGES
# OF JOBS
DURATION
RATE
1
30 Day TTR w/ Resume Database
$
299
SAVINGS
-
3
30 Day TTR w/ Resume Database
$
807
10%
5
30 Day TTR w/ Resume Database
$
1,270
15%
10
30 Day TTR w/ Resume Database
$
2,392
20%
UPGRADES
Contact us
Enhanced Listing (Priority Search + Featured Job)
RUN-OF-SITE ADVERTISING
AD UNITS
3
MONTHS
6
MONTHS
12
MONTHS
Banner Ads (468 x 60)
$
1,500
$
2,000
$
2,500
Skyscraper Ads (160 x 600)
$
1,500
$
2,000
$
2,500
Rectangle Ads (300 x 250)
$
1,500
$
2,000
$
2,500
For more information, contact Leslie Wolowitz at: (T) 212-204-4399 (E) leslie.wolowitz@penton.com
Align with the
most robust
and targeted
collection of
hospitality
jobs and
candidates
in all areas of
foodservice
2014 Media Kit
Marketing Services
As marketers, you strive to give potential buyers the tools and information to make a buying decision and then be
top of mind when they are ready to spend...but it’s not easy to gain mindshare today.
Penton Marketing Services offers a full range of capabilities including research, content solutions, online & inperson events, lead nurturing & lifecycling, and other digital services that leverage our deep industry knowledge and
customer relationships.
It’s a noisy world out there. But most of them are getting it all wrong. More is not better. Doing it right is better. And
that’s what Penton Marketing Services does.

RESEARCH:
• Custom Research
• Strategic Insights Study
• Online Focus Groups
• Ongoing eListening
CONTENT:

•
•
•
•
•
White Papers
Essential Guides
Content Channels
Top 10 Cards
Custom eNewsletters
•
•
•
•
Infographics
eBooks & Digital Magazines
Blog Content
Video Blog
EVENTS:

• Webinars
• Webinar+ Video
• Webinar+ Social
• Virtual Events
• In-Person Events
LEAD SERVICES:

• Content Syndication Lead Touch
• Webinar Lead Touch
• Targeted Lead Engagement Program
• Event Lead Engagement Program
• Lead Lifecycling
DIGITAL:

• Ongoing Social Monitoring
• Monthly Search Engine Optimization
• Website Builds
• Search Press Pro
• Pay-Per-Click
• SEO/PPC Combo
For more information, contact your Regional Sales Manager: www.nrn.com/advertise
Connecting
business
marketers
with B2B
buyers
2014 Media Kit
List Rentals | third-party e-mail campaigns
E-mail remains one of the most effective methods for targeting and reaching potential customers with specific and
detailed messaging for brands.
The Penton Restaurant Group, a division of Penton, can offer unique list management and database services to
our customers. All of the Penton Restaurant Group’s e-mail, telephone and postal records, plus Penton’s network
of 110+ media outlets, are available for your multi-channel marketing efforts. Geographic and demographic data
selects are available to help you reach your target market.
Our highly qualified lists will help you make the most out of your integrated marketing campaigns. Leverage the
power and scale of the Penton brands to help you reach who you want, directly via e-mail.
ENGAGED FOODSERVICE AUDIENCE
Reach subscribers of Nation’s Restaurant News, Restaurant Hospitality
and Food Management
REAL-TIME REPORTING
Penton offers detailed reporting so you can keep track of the success of
your campaign
MICRO-TARGETING
Option to drill down to a specific audience based on a wide variety of
business related demographics
DETAILED DEMOGRAPHICS
Leveraging our extensive database, reporting goes a step further to
describe demographics of those that have interacted with your message
SCALE ACROSS BRANDS
Broaden your target audience by leveraging additional contacts from
Penton’s vast portfolio of business media powers
EXTENDED PROMOTION
Extend your campaign by following up with interested prospects who
opened or clicked on your email promotion
For more information, contact your Regional Sales Manager: www.nrn.com/advertise
Would you like
to market to
an audience
that already
has interest in
your products,
but they just
don’t know it
yet?
2014 Media Kit
fsVOICE | sponsored/custom content programs
Brand Awareness
Thought Leadership
Generate Leads
Strengthen Relationships
Cultivate Loyalty
Change User Behavior
Educate Customers
Reach New & Engaged Customers
Marketers love it:
79%
of B2B Marketers use
content marketing
to achieve brand
awareness goals*
9 out of 10
CMOs believe that
custom content has
a positive effect on
audience attitudes,
strengthening the bond
with customers**
Engage and educate influential audiences on top-of-mind topics ranging from menu trends and restaurant
segments to operations and marketing. fsVOICE transforms your company into a publisher, providing a
platform for sponsored articles (or custom content created by the Penton Restaurant Group editorial team), news
and events information, social media plugs, lead-generating content downloads, sampling opportunities and more.
SPONSORED/CUSTOM ENEWSLETTERS
eNewsletters include editorial or custom content, display ads (one 670 x 90, 300 x 250), featured content sidebar,
and branding. Custom eNewsletters include custom content.
SPONSORED/CUSTOM CHANNEL WEBPAGES
Channel webpages include editorial content, display ads (two 728 x 90, two 300 x 250), featured content sidebar,
and branding. Custom channels include navigation drop down option and custom content.
Audiences want it:
90%
of consumers find
custom content useful***
80%
of business decisionmakers prefer company
information in a series
of articles versus an
advertisement*
SPONSORED/CUSTOM ARTICLES
Article pages clicked through from channel webpage include display ads
(two 728 x 90, two 300 x 250).
BONUS DELIVERABLES & BENEFITS (depends on package)
House ads, keyword linking, search result ads, eNewsletter signups,
social media promotion
For more information, contact your Regional Sales Manager: www.nrn.com/advertise
* Content Marketing Institute
** Hubspot 2012 State of Inbound Marketing Report
*** Custom Content Council
78%
of consumers think
organizations behind
content want to build
good relationships***
2014 Media Kit
OPERATIONS
CULINARY
MARKETING
ENTREPRENEUR
IDEAS
Contacts | business
RANDALL FRIEDMAN
Group Publisher / VP of Food Services
randall.friedman@penton.com
CHRIS KEATING
Associate Group Publisher
chris.keating@penton.com
MEDIA SALES
JEFF CHRISTERSON
Regional Sales Manager
Southeast
404-376-7400
jeff.christerson@penton.com
JODY KUDLESS
Regional Sales Manager
Northeast / E. Canada
732-252-9740
jody.kudless@penton.com
MEGAN LYNBERG
Regional Sales Manager
IL / OH / Events
913-967-1704
megan.lynberg@penton.com
DIAN MELIUS
Regional Sales Manager
West / W. Canada
949-387-1451
dian.melius@penton.com
MIKE RENFER
Regional Sales Manager
AR / Springfield (MO)
417-860-1220
mrenfer-nrn@sbcglobal.net
REBECCA ROBERTS
Regional Sales Manager
Midwest / Mountain / TX / Int’l
512-295-3050
rebecca.roberts@penton.com
OPERATORS/CLASSIFIED
LESLIE WOLOWITZ
Sales Account Manager
212-204-4399
leslie.wolowitz@penton.com
ADVERTISING SPECIALISTS
LYNNE MCLAUGHLIN
Sales & Marketing Associate
216-931-9461
lynne.mclaughlin@penton.com
ISABEL ERESE
Sales & Marketing Associate
424-465-6591
isabel.erese@penton.com
LYDIA MAYER
Digital Operations Manager
312-840-8439
lydia.mayer@penton.com
JOHN PETROVIC
Client Services Specialist
913-967-1753
john.petrovic@penton.com
DIGITAL SALES & OPERATIONS
RICHARD PRICE
Director, Digital Business Development
212-204-4224
richard.price@penton.com
MARKETING & COMMUNICATIONS
EVENTS
AUDIENCE DEVELOPMENT
JASON BOGOVIC
Group Sr. Marketing Manager
212-204-4386
jason.bogovic@penton.com
MONIQUE MONACO-LEVY
Group Show Director
813-627-6988
monique.monaco@penton.com
DESIREE TORRES
Sr. Director, User Marketing
813-627-6792
desiree.torres@penton.com
JESSE YEUNG
Group Marketing Coordinator
212-204-4345
jesse.yeung@penton.com
JESSE PARZIALE
Event Manager
913-789-3866
jesse.parziale@penton.com
BRIAN GALLETTA
User Marketing Manager
813-627-6722
brian.galletta@penton.com
2014 Media Kit
OPERATIONS
CULINARY
MARKETING
ENTREPRENEUR
IDEAS
Contacts | editorial, creative, production
EDITORIAL | Nation’s Restaurant News
EDITORIAL | Restaurant Hospitality
EDITORIAL | Food Management
SARAH LOCKYER
Editor-in-Chief
212-204-4392
sarah.lockyer@penton.com
MIKE SANSON
Editor-in-Chief
216-931-9571
mike.sanson@penton.com
ERIC STOESSEL
Editor-in-Chief
216-931-9486
eric.stoessel@penton.com
CAROL KROL
Director, Content
212-204-4289
carol.krol@penton.com
MEGAN ROWE
Managing Editor
216-931-9951
megan.rowe@penton.com
MIKE BUZALKA
Executive Features Editor
216-931-9436
mike.buzalka@penton.com
CHRISTI RAVNEBERG
Managing Editor/Production
323-380-7653
christina.ravneberg@penton.com
BOB KRUMMERT
Sr. Editor
216-931-9625
bob.krummert@penton.com
TARA FITZPATRICK
Sr. Editor
216-931-9445
tara.fitzpatrick@penton.com
ALAN LIDDLE
Managing Editor/Special Projects
831-422-1744
alan.liddle@penton.com
JASON FREED
Sr. Editor
216-931-9644
jason.freed@penton.com
BRET THORN
Sr. Food Editor
212-204-4395
bret.thorn@penton.com
GAIL BELLAMY
Executive Food Editor
216-931-9573
gail.bellamy@penton.com
LISA JENNINGS
West Coast Bureau Chief
424-278-1400
lisa.jennings@penton.com
RON RUGGLESS
Southwest Bureau Chief
214-366-4391
ronald.ruggless@penton.com
MARK BRANDAU
Sr. Editor, Midwest
312-840-8435
mark.brandau@penton.com
VANESSA VAN LANDINGHAM
Production Editor
212-204-4397
vanessa.vanlandingham@penton.com
EDITORIAL | Digital Content
OLIVIA LABARRE
Managing Editor, Online
212-204-4257
olivia.labarre@penton.com
SONYA MOORE
Sr. Editor, Online
212-204-4393
sonya.moore@penton.com
MARCELLA VENEZIALE
Associate Web Editor
212-204-4328
marcella.veneziale@penton.com
ART/CREATIVE
PRODUCTION (PRINT)
JOE ANDERSON
Art Director
• Nation’s Restaurant News
212-204-4385
joe.anderson@penton.com
BRENDA WILEY
Production Manager
• Nation’s Restaurant News
913-967-1805
brenda.wiley@penton.com
CHRIS ROBERTO
Group Creative Director
• Restaurant Hospitality
• Food Management
216-931-9942
chris.roberto@penton.com
DENISE M. WALDE
Sr. Production Manager
• Restaurant Hospitality
• Food Management
• Show Dailies
913-967-1696
denise.walde@penton.com