Transforming the Network Sourcing New Technologies to Reduce Costs & Improve Service November 4, 2014 New York City | The Yale Club, 50 Vanderbilt Avenue © Copyright 2014 by Levine, Blaszak, Block & Boothby, LLP and TechCaliber Consulting, LLC. All rights reserved. Transforming the Network Sourcing New Technologies to Reduce Costs & Improve Service Please join us for a “Customer Only” conference in New York City on November 4, 2014, dedicated to helping large, experienced users who want to move beyond the "low hanging fruit" of rate re-negotiation to achieve the savings and service improvements that can only be achieved through adoption of the transformative technologies that have moved from “bleeding edge” to “must have” over the last two years. We’ll focus on the promise and pitfalls of the move to Ethernet Access; new MPLS opportunities like on-net access to cloud services and bandwidth on demand; the next generation of managed services and outsourcing (and dealing with the new providers of those services); SIP trunking; UC implementation; and data center transformation, including the migration to private clouds. Time Session 8:00 - 8:30 Registration and Continental Breakfast 8:30 - 9:00 Introduction — Hank Levine What drives transformation programs? How can transformation be accomplished without undue risk and in ways that satisfy enterprise users’ desires for lower costs, higher value services, and improved performance? 9:00 - 9:50 Data Network Transformation—the first stepping stone — Laura McDonald & Pat Gilpatrick You are already taking steps to transform your network by implementing Ethernet access, using MPLS for direct access to cloud providers, regionalizing, etc., but getting there presents numerous challenges. Join us to learn how to source and implement Ethernet Access without wrecking your timeline and your budget; implement regional networks across the world; and integrate alternative network technologies in a way that saves money, improves service, and makes sense. 9:50 - 10:00 Break 10:00 - 10:50 Delivering Transformation through Outsourcing — Mark Johnston & Ben Fox Outsourcing has taken on a new meaning with today’s technology. It’s not selling your ‘iron’ and rebadging employees, it’s sourcing advanced managed services that deliver a new end-state. Enterprises are using outsourcing to deliver leading edge IT services via best practices such as business impact focused SLAs, continual improvement and moving from proactive to predictive management. This session focuses on the “new outsourcing,” its challenges, the different issues and opportunities presented by Service Integrators and how best to use outsourcing as an agent for transformation. 10:55 - 11:45 Contracting with (and Leveraging) New Breed Providers – Hank Levine & Joe Schmidt The telecom and IT (collectively “ICT”) world used to be dominated by the large carriers and System Integrators, and focused on “one throat to choke.” The transition to new technologies and services, from SIP to UC to a wide range of cloud services, has altered the landscape. To succeed in the new environment enterprises need to accommodate and encourage “best of breed” suppliers. This session will focus on: • Where and how the new providers fit in • The challenges of sourcing from and contracting with multiple, new suppliers – many of whom are less sophisticated, but more nimble, than traditional suppliers • How to handle integration across suppliers to avoid “service holes” Transforming the Network Sourcing New Technologies to Reduce Costs & Improve Service Time Session 12:00 - 1:00 Networking Lunch 1:00 - 1:50 Voice Transformation via SIP Trunking – Deb Boehling & Jack Deal We go beyond the basics of implementing SIP Trunking to cover what you need to know in procuring SIP today – data center failover; tackling weaknesses in the business case; DID/DDI migration; strengths and weaknesses of centralized, distributed, and hybrid deployment models; the capabilities and maturity of the global market for SIP. Leverage the experience (and avoid the pitfalls) of your peers who have faced these issues. 2:00 - 2:50 Avoiding Procurement and Contracting Pitfalls in UC Transformations — Andrew Brown & David Lee UC is fast becoming an essential corporate capability, but buying and deploying it can create risks ranging from vendor lock-in to “gutted” MSAs and conflicting commitments. They can be avoided if you know what to watch for and take the right path. This session will give you a procurement and contracting roadmap for a successful UC Transformation. 2:50 - 3:00 Break 3:00 - 3:50 Enabling Transformation in the Data Center — Marc Lindsey & David Lee Many enterprises still rely on legacy data centers for important business processes, even as they outsource DC operations and asset ownership to third parties. Maturing virtualization and automated provisioning technologies are driving enterprises to innovate in the data center, which includes exiting legacy entanglements. In this session, you will learn key lessons on structuring ICT service procurements in anticipation of data center transformation; tweaking your network, outsourcing and hosting agreements to minimize the pain of DC migration; and sourcing/structuring transformation service arrangements with providers on a shared-risk basis. 3:50 - 4:40 Procuring Private Cloud Services — Mark Johnston & Joe Schmidt For most use cases, particularly those strategic to the business, private clouds have more appeal to enterprise users than public clouds. While public clouds offer agility, scalability, and capital expense advantages, they also introduce lack-of-control, lock-in and security risks. Private clouds can be deployed in a way that captures the public cloud’s virtualization and automated compute resource provisioning without the accompanying risks, but they introduce non-recurring cost issues, among others. We’ll explore the trade-offs of public and private clouds to help you make smart cloud sourcing and deployment decisions. 4:40 - 4:50 Break 4:50 - 5:30 Closing Thoughts — Marc Lindsey, Hank Levine & Ben Fox We’ll wrap the day up with some thoughts on developing a strategy, business case, and implementation plan for a successful transformational procurement, followed by a “lightning round” in which LB3 and TC2 – with the help of attendees – tackle questions arising from the day’s presentations. 5:30 Networking Reception A chance to ask all of the questions you didn’t get to ask during the day. If you have already acted (or passed) on every initiative we discussed, relax and drown your sorrows – on us. Registration Information □ Yes, I would like to attend. I agree to the conference fee of $500 which covers the conference, continental breakfast, lunch, and the networking reception on Tuesday evening. ___________________________________________________________ Name ___________________________________________________________ Company ___________________________________________________________ Address ___________________________________________________________ Phone E-mail □ Yes, I would like to attend and I am bringing the following individuals with me. I will remit payment of $ _________ to cover their registration(s). *Please note that second and subsequent registrations are $400 each. ___________________________________________________________ Name Company E-mail ___________________________________________________________ Name Company E-mail ___________________________________________________________ Name Company E-mail ___________________________________________________________ Name Company E-mail □ Levine, Blaszak, Block & Boothby, LLP (“LB3”) focuses on telecommunications and technology law, with particular emphasis on the representation of large users, including almost one-half of the Fortune 100. LB3 has extensive experience in negotiating custom network service agreements, network outsourcings, and related transactions on behalf of large users. Together, LB3’s 11 partners have assisted enterprise customers in connection with over 1,000 network services agreements and related transactions and have more than 250 years of experience in the field. Beyond transactions, LB3 is the leading representative of large end users and IT companies before the FCC and other regulators, and is the first choice of large end users whose relationships with their communications providers have broken down. LB3 also advises clients in connection with software licenses and telecom-related acquisitions. No, I can’t attend, but I would like you to send information to the following individual who would like to attend. ___________________________________________________________ Name Company E-mail Ways to register: □ □ □ Registration Code, if applicable: ________ E-mail your registration to: NYConference@lb3law.com Fax your registration to 202-223-0833 Mail your registration to: Levine, Blaszak, Block & Boothby, LLP 2001 L Street, N.W., Suite 900 Washington, D.C., 20036 Attn: Michaeleen Terrana Ways to process payment: □ □ Check — Payable to: Levine, Blaszak, Block & Boothby, LLP Credit card — Invoices will be sent via email and processed through PayPal The Seminar will be held at The Yale Club, 50 Vanderbilt Avenue, New York, NY on Tuesday, November 4th, 2014. The Yale Club is located between 44th and 45th Streets, immediately west of Grand Central Station. If you are unable to attend, you are welcome to send a substitute. If you cancel in writing by October 24, 2014, we will refund of all but $100 of your registration fee. After that, we regretfully will be unable to make refunds. TechCaliber Consulting , LLC ("TC2") helps major businesses get the most out of their voice services, data networks and managed services at the lowest possible cost. TC2 cuts through carrier efforts to obscure prices by establishing target prices before negotiations begin using a wealth of hands-on experience in the market for corporate voice and data services and managed network operations. TC2 works with clients to support and/or lead the proposal process and negotiations, enhanced by its affiliation with LB3. Most importantly, TC2 helps clients structure their obligations to maximize each client's permanent, ongoing leverage as real prices decline, new technologies emerge, and telecom industry upheaval reshapes both domestic and international procurement options. TC2 works primarily for large multi-national companies, supporting over 100 deals each year that range in value from a few million dollars to over $1 billion.
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