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19–22 August 2015
20–23 January 2016
About us
Formex - The world’s largest meeting place
for Nordic interior design
Formex started in1960 and is organized twice a year,
once in January and once in August. Formex has
about 850 exhibitors at each exhibition and features
products within interior design, gifts, design, children’s
products, fashion, accessories, and much, much more.
It’s a place where national and international buyers,
agents, wholesalers, importers, designers, producers
and media from the entire interior design and gift industry come together. Formex attracts around 23.000
visitors and 800 media representatives each time it
takes place. In addition to business opportunities,
networking opportunities and opportunities to see innovations, the exhibition showcases trends, inspiration
and know-how in the form of displays and talks.
Formex is investing in the young by making way for
the Young Designers area.
Nova Award
We have been awarding the Nova Nordic Designer of
the Year award since 2011. Five up and coming Nordic
designers are nominated.
Statistics
Visitors Exhibitors Media 2015
Spring
24.732
794
897
2014
Autumn
21.229
879
767
2014
Spring 22.559
792
943
2013
Autumn 19.332
919
812
Formex Formidable
The Formex Formidable award was created ten years
ago and it then became two awards two years ago,
the Jury’s Choice and the People’s Choice.
It starts with an expert jury consisting of Stefan Nilsson,
Head of the Jury Trend Expert, Dan Gordan, Editor
for Sköna Hem, Kerstin Wickman, Professor of Arts
and Crafts and Monica Förster, Designer, nominate
around 20 products at this fall’s fair and then choose
a winner. In parallel, we are opening the door for
everyone to vote for the People’s Choice on Formex’s
web site during the fall until the end of the year.
The winners of the People’s Choice and the Jury’s
Choice will be presented at Formex’s spring fair.
VIP Invitation
To receive your VIP Invitation and get free entrance
and other goodies for your visit at Formex, please
contact your local representative. You can also get
your VIP invitation directly from Formex, just send
a mail to: formex@stockholmsmassan.se
2013 2012
Spring Autumn
23.016 22.424
864 970
887 783
What to find
Nordic Area – Design, Craft & Young Design
At Formex you will find unique Scandinavian products,
which are often showcased in special exhibitions at
the fair, allowing international visitors to find things that
they will not come across at any other international
trade fair. This is what makes Formex a unique and
a must-see event.
If you have an interest in young talent, our Young
Designers area is the place to be. Here, our design
stars of tomorrow show their work and their fresh and
innovative ideas; needless to say that everything in
sight can be ordered. Suppliers, artisans and young
unestablished designers who focus on Nordic design
in limited quantities.
Formex has always featured
companies representing top
design. We have made it easier
for everyone to find these
companies by creating the
following sectors:
Living Interior/Textile
Interior and lifestyle concepts.
Fashion/Accessories/Body & Bath
Clothing, jewelery, bags, scarves, clogs,
boots, soaps, cremes & fragrance.
Kids & Toys
Design products for children and children’s clothing.
Mixed interior/Floral & Garden
– it is clear to see from the expansion in this area
that there is a crossover between indoor and
outdoor trends/design/products etc.
Taste
– just as before there is a distinct need for coffee,
tea, spices and chocolate at Formex.
Gifts & Packaging
– the most obvious product area at Formex is
paper and gift packaging, needed by all stores.
Magazines & Trend agencies
– providing inspiration and support for our visitors
in their efforts to accurately determine future trends
is an important part of Formex.
Inspiration and knowledge
At Formex we offer several inspiration and trend
exhibitions. In our large area for seminars, dining
and displays we put together a fantastic backdrop
where food, drink and new products blend together
to provide an exciting overall experience. At each
event we offer seminars covering the various trends
for the season. We also take an in-depth look at
topics that support our visitors in becoming better
purchasers and store owners.
Fair layout 2015
Fashion
Accessories
Body & Bath
Living Interior & Textiles
Materialbiblioteket/
The Library of Materials
Pressbyrån
Shop Interior
NORDIC AREA
Design
Kitchen & Table
Craft
K.H.V.C
Next
Step
Young Designers
Magazines
Taste
Gifts & Packaging
Scandic Talk
hotel
Mixed Interior & Gifts
Floral & Garden
Kids & Toys
Shopping
ACNE Norrmalmstorg 2, www.acnestudios.com Asplund Sibyllegaran 31, www.asplund.org Blås & Knåda Hornsgatan 26a,
www.blasknada.com Carl Malmsten Strandvägen 5b, www.malmsten.se Design House Stockholm Smålandsgatan 16,
www.designhousestockholm.com Designtorget Kungsgatan 52 & Arlanda Terminal 5, www.designtorget.se
Efva Attling Birger Jarlsgatan 8/Hornsgatan 44, www.efvaattling.com Filippa K Biblioteksgatan 2, www.filippa-k.com
G.A.D. Birger Jarlsgatan 34, www.gad.se Galleri Pascale Cottard Olsson, Humlegårdsgatan 15, www.gallerypascal.com
Grandpa Södermannagatan 21, www.grandpa.se Illums Bolighus Hamngatan 27, www.illumsbolighus.dk, Konsthantverkarna,
Södermalmstorg 4, www.konsthantverkarna.se Marimekko Stureplan 6, www.marimekko.se Nitty Gritty Krukmakargatan 26,
www.nittygritty.se NK-Inredning Hamngatan 18-20, www.nk.se Nordiska Galleriet Nybrogatan 11, www.nordiska galleriet.se
Norrgavel Birgel Jarlsgatan 27, www.norrgavel.se Palmgrens Sibyllegatan 7, www.palmgrens.se Room, PUB Hötorget
www.room.se Svensk Slöjd Nybrogatan 23, www.svenskslojd.se Svenskt Tenn Strandvägen 5, www.svenskttenn.se
Tjallamalla Bondegatan 46, www.tjallamalla.com
Restaurants
Franzen/Lindeberg Lilla Nygatan 21, www.franzen-lindeberg.com Lux Stockholm Primusgatan 116, www.luxstockholm.co
Mathias Dahlgren, Grand Hotel, www.mathiasdahlgren.se Restaurang Jonas, Fleminggatan 39, www.restaurang-jonas.se
AG Restaurang & Bar Kronobergsgatan 37, www.restaurangg.se Bakfickan Karl XII´s torg, www.operakallaren.se
Bistro Süd Swedenborgsgatan 8, www.bistrosud.com Djuret Lilla Nygatan 5, www.djuret.se Ekstedts Humlegårdsgatan 17,
www.ekstedt.nu Gastrologik Artillerigatan 14, www.gastrologik.se Gondolen Stadsgården 6, www.gondolen.se
Hotell Skeppsholmen Gröna gången, www.hotelskeppsholmen.se Och himlen därtill, Götgatan 78, www.restauranghimlen.se
PA & Co Riddargatan 8, www.paco.se Pontus Brunnsgatan 1, www.pontusfrithiof.com Restaurang Prinsen Mäster Samuelsgatan 4, www.restaurangprinsen.se The Flying Elk, www.theflyingelk.se
Köttbaren Tegnérgatan 32, www.kottbaren.se Urban Deli Nytorget 4, www.urbandeli.org Tranan Karlbergsvägen 14,
www.tranan.se Wedholms Fisk Nybrokajen 17, www.wedholmsfisk.se
Museums
Fotografiska Stadsgårdshamn 22, www.fotografiska.eu Moderna Museet Slupskjulsvägen 7, www.modernamuseet.se
The Swedish Museum of Architecture Slupskjulsvägen 7, www.arkitekturmuseet.se
For more restaurants & activities in Stockholm: www.visitstockholm.com
Travel
Stockholm Arlanda Express is the fastest way into town
from Stockholm Arlanda Airport. It only takes 20 minutes
from the airport to the Central Station in Stockholm.
From Stockholm Central you take the commuter train
(lane 13-14) or a Taxi to Älvsjö.
www.arlandaexpress.com
Commuter train
A new eco-friendly travel option between Arlanda and
Stockholmsmässan station. With a new commuter rail line
you go directly to Stockholmsmässan in just 50 minutes.
Taxi
Approved taxis with metered fares always wear yellow
number plates. Metered fares depending on the time
of day but it shouldn’t cost more than SEK 300 to travel
10 km. Always ask the driver beforehand. In addition to
the major taxi companies there are several independent
firms; caution is adviced.
www.taxistockholm.se, www.taxikurir.se, www.taxi020.se
Airport buses runs from Arlanda/Bromma to Stockholmsmässan/Cityterminalen in downtown Stockholm.
www.flygbussarna.se
SL buses
No. 1, 72 and 76 go to Frihamnen and the Silja Line
Terminal. www.sl.se
Car
You take E4/E20 to Stockolm and follow the signs
to Mässan/Älvsjö.
Hotels
Scandic Talk www.scandichotels.se/Talk
First Hotel Royal Star www.firsthotels.com
Hotel Clarion Sign www.clarionsign.com
More Hotels www.visitstockholm.com
Our representatives
We will answer any questions you may have, whether you are an exhibitor or a visitor. We´ll assist you
with general information about the fair, but also with specific questions regarding international pavilions,
goods-handling, customs, stand-bookings, transport and hotels, PR and marketing etc.
DENMARK
Jonny Sjöberg and Marianne Sjöberg
CommService, Gørløsevej 5B, DK-3550
Slangerup/Denmark
Phone: +45 26 15 91 98, Fax: +45 48 27 91 97
E-mail: stockholmsmassan@mail.dk
ESTONIA/LATVIA/LITHVANIA
Margus Parve
Karol AS
Narva Mnt 13
10151 Tallinn, Estonia
Phone + 372 6143085, Fax + 372 6143088
E-mail: info@karol.ee
FINLAND
Gunilla Söderholm
Lystra Marketing & Event Services
Kaivokatu 37, FI-06100 Porvoo, Finland
Phone: +358 (400) 492 133, Fax: +358 (19) 614 113
E-mail: stockholmsmassan@lystra.fi
GERMANY/SWITZERLAND/AUSTRIA
Annelie Bäck-Heuser,Bäck+Partner
Marketing, Kaiser-Wilhelm-Allee 13
DE-42117 Wuppertal/Germany
Phone: +49-202-283 81 26, Fax: +49-202-283 81 27
E-mail: baeck-partner@t-online.de
GREAT BRITAIN/REPUBLIC OF IRELAND
Jennifer Hall
OTSA, Overseas Trade Show Agencies Ltd.
9, Manchester Square,
GB-London W1U 3PL/UK
Phone: +44 (20) 7886 3121
Fax: +44-20 7886 3101
E-mail: jennifer.hall@otsa.net
ITALY
Maria Elena Puppi
O.G.S. SRL Organizzazione Gestione Servizi
Via F. Koristka 3, 20154 Milano/Italy
Phone: +39 02/34.50.605, Fax: +39 02/34.90.842
E-mail: info@ogs.it
SPAIN/PORTUGAL
Eduardo Teixeira-Alves
Apartado de Correos 122,
E-46110 Godella, Valencia
Tel.+ 34 963122197, Mov.+ 34 651415284
eduardo.teixeira@prored.es
Stockholmsmässan AB
Mässvägen 1, S-125 80 Stockholm, Sweden
Phone: +46 8 749 41 00, Fax: +46 8 749 61 58
E-mail: formex@stockholmsmassan.se