Price List (English Version) Nov. 2014 © LINE Corporation List of Products Product Type Ad Unit JP TW TH ID MY SG HK KR Others Pick-up CPI ● ● ● ● ● ● ● ● - Standard Plus CPI ● - - - - - - - - Standard CPI ● - - - - - - - - Cross Border CPI - - - ● ● ● ● ● ● 1-Coin CPI - ● - - - - - - - Rank Boost CPI - ● - - - - - - - Standard CPV ● ● ● - - - - ● - Brand Spot CPV ● - - - - - - - - © LINE Corporation * LINE Free Coins CPI Price List (Nov.) Country Ad Unit Pick Up JP (Japan) Monday – Friday (up to 2 slots per day) Standard Plus Monday – Friday (up to 2 slots per day) *5 Standard Monday – Friday (up to 4 slot per week) *6 Pick Up TW (Taiwan) Campaign Start Dates *1 Campaign Start Time *15 11:00(JST) or 16:00(JST) Campaign Period *14 CPI (unit price) Discount 1week 200 JPY N/A or 16:00(JST) Monday – Friday (up to 2 slots per day) Rank Boost Monday – Friday (up to 2 slots per day) *17 *2, 3 15 Coins 20,000～ 200,000 Trial Price: ~2014/12/31 100 JPY 7 Coins 1.0 USD Volume discount*8 1 Coin discount*9 HK discount*10 *7 0.5 USD Daily Cap Could be split to 2 days *4 Negotiable *7 Negotiable *7 20 Coins 10,000～ 200,000 Minimum 10,000 per day *11 1 Coins 20,000～ 100,000 N/A 5 Coins 150,000 0.8 USD 1week 150,000 30,000～ 50,000 80 JPY/3 Coins 100 JPY/5 Coins 1week Monday – Friday (up to 2 slot per day) 1-coin Number of DLs *4 11:00(JST) Until end 120 JPY or of new 16:00(JST) period ->100 JPY 11:00(JST) User Reward N/A HK (Hong Kong) TH (Thailand) ID (Indonesia) MY (Malaysia) SG (Singapore) KR (Korea) Pick Up 0.4 USD 0.8 USD 11:00(JST) 0.5 USD 0.5 USD Pick Up 1week Pick Up Pick Up TW discount*13 Monday – Friday (up to 2 slot per day) 20 Coins 10 Coins 0.5 USD or 2week *14 0.5 USD Pick Up 0.5 USD Pick Up 0.5 USD © LINE Corporation N/A 20 Coins 5,000～ 30,000 5,000～ 100,000 10,000～ 30,000 5,000～ 15,000 3,000～ 10,000 Minimum 25,000 per day *12 N/A 1,000～ 30,000 * LINE Free Coins CPI Price List (Nov.) Country Ad Unit Campaign Start Dates *1 Campaign Start Time *15 Campaign Period *14 2-5 regions Minimum 6 regions CPI (unit price) Discount Number of User Reward *17 DLs *2, 3 0.4 USD Cross Border*16 Tuesday and Thursday (up to 1 slot per day) 11:00 (JST) 4 weeks N/A 30,000～ 10 Coins 0.3 USD *1 As a general rule, if the Campaign Start Date lands on a Japanese national holiday, it will be postponed to the next business day. Please check in advance. *2 Campaign finishes when Campaign period ends or when the target number of DLs are reached, or which ever comes first. *3 Target number of DLs on the Insertion Order should not be less than the specified minimum DL amount. However, it is possible to exceed the maximum DL amount – please inquire. *4 It is possible to split the target number of DLs for Pick-Up campaigns in Japan to be spread over 2 days. *5 Since the ad unit is on trial period, number of slots may change with a former notice. *6 There is no slot limits for New apps. *7 Daily cap is negotiable, please contact sales person. *8 Discount pricing is applied when partner orders more than 80,000 DLs for a single app. Additional orders (after initial order is processed) will not be applied to the volume discount. *9 Discount pricing is applied when client orders more than 50,000 DLs for a single app in addition to applying for a 1 Coin campaign for the same app. *10 Discount pricing is applied when client orders together with Hong Kong. *11 For Pick Up menu, daily cap with minimum 10,000 is available (excluding Sat, Sun and Japanese holidays). *12 Daily cap within 25,000 is available.(excluding Sat, Sun and Japanese holidays). *13 Discount pricing is applied when client orders together with Taiwan. *14 Campaign Period can be set as either 1 or 2 weeks for Thailand, Indonesia, Malaysia, Hong Kong, Singapore and Korea. Campaign Period does not affect unit price. *15 Campaign start time are all JST (Japan Standard Time). *16 Campaign not available in JP, TW, TH and CN. Campaign is available once per app. *17 User reward (number of coins) may change according to decision by LINE. © LINE Corporation * LINE Free Coins CPV Price List (Nov.) Country Ad Unit Campaign Start Dates *1 Campaign Start Time *4 Campaign Period *2 CPV (unit price) Discount Monday – Friday (up to 2 slots per day) 11:00 (JST) 1week CPV 0.20 USD 100,000～ 500,000 Monday – Friday (up to 2 slots per day) 16:00 (JST) 1week CPV 0.20 USD 100,000～ 500,000 7days 7days 50,000 USD*7 Standard JP (Japan) User Reward *9 N/A Brand Spot Tuesday and Thursday （up to 4 slots per week）*5 11:00 (JST) TW (Taiwan) Standard Monday – Friday (1 slot per day) 13:00 (JST) TH (Thailand) Standard Monday – Friday (up to 2 slots per day) 11:00 (JST) Standard Monday – Friday (up to 2 slots per day) KR (Korea) Number of Complete Views *3 or 14days*6 1week 1week 11:00 (JST) 2 Coins Volume CPV 0.20 USD discount*8 0.1 USD N/A CPV 0.20 USD 25,000～ 500,000 50,000～ 200,000 CPV 0.15 USD or 2week N/A Option 14days 20,000 USD*6 10,000～ 30,000 *1 *2 *3 *4 *5 *6 As a general rule, if the Campaign Start Date lands on a Japanese national holiday, it will be postponed to the next business day. Please check in advance. Campaign finishes when campaign period ends or when target number of DLs are reached, or whichever comes first. Insertion Order should not be less than specified minimum number of Complete Views. However, it is possible to order in excess of the maximum – Please inquire. Campaign start time are all JST (Japan Standard Time). Since Brand Spot is still in Trial period, number of slots may change. There is option to extend release period to 14 days. Slots for extension are limited, please check with sales person in charge before ordering. 2 slots per week could be extended *7 Pricing is applied for campaigns released within 2015/1/15. *8 Volume discount will be applied if order is over 100,000 views. Additional orders (after initial order is processed) will not be applied to the volume discount. *9 User reward (number of coins) may change according to decision by LINE. © LINE Corporation * From Application to Campaign Launch Please send us details of the app or video intended to be promoted on LINE Free Coins. We will conduct a review on suitability. STEP 1 Review STEP 2 Fix Date STEP 3 Application Please submit your application form (Insertion Order) at least 5 business days before date of commencement. STEP 4 Publication Material Please fill out the publication form and submit all relevant materials. (For CPV, final video will be reviewed at this point) STEP 5 Report The Free Coins reporting tool (dashboard) login details will be provided before commencement. STEP 6 Campaign Launch Campaign will generally start from 11:00 am (JST) on the date of commencement. Please contact us with your preferred campaign start date and we will inform you on its availability. ※1. Application (Insertion Order) and submission of publication material must be completed at least 5 business days prior to campaign commencement. ※2. Application (Insertion Order) is to be received via email with no exception. Reservations for slots are processed in the order they are received. (Please include dl_sales_freecoin@linecorp.com in CC) ※3. Reservation period is a maximum of 5 business days. Payment must be completed within the reservation period, otherwise the slot reservation will be cancelled. ※4. Please download the publication material template from here: http://freecoins.line.me/en/mediaguide © LINE Corporation * For Further Details  Cancellation Policy We do not accept cancellations or change in campaign dates once the application is processed.  Applications (Insertion Order) Before submitting your application, clients must agree to the following: Basic Terms and Conditions of LINE Business Partners http://freecoins.line.me/docs/contracts/line_freecoins_basic_jp.pdf [Original Japanese] http://freecoins.line.me/docs/contracts/line_freecoins_basic_en.pdf [English Translated] Specific Terms and Conditions of LINE Services for Business Partners: "LINE Free Coins” http://frecoinse.line.me/docs/contracts/line_freecoins_specific_jp.pdf [Original Japanese] http://freecoins.line.me/docs/contracts/line_freecoins_specific_en.pdf [English Translated] Guideline of LINE Free Coins http://freecoins.line.me/guideline/ja/ [Original Japanese] http://freecoins.line.me/guideline/en/ [English Translated]  Inquiries Please contact our sales representative to discuss your advertising needs. Email: dl_sales_freecoin@linecorp.com © LINE Corporation *