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Jill E. Hopke
Department of Life Sciences Communication
University of Wisconsin-Madison
Hiram Smith Hall
1545 Observatory Drive
Madison, WI 53706-1215
jillhopke@gmail.com
jillhopke.com; @jillhopke
EDUCATION
Ph.D. – Mass Communications
Minor: Educational Psychology
University of Wisconsin-Madison, May 2015
Dissertation: “Contesting Technologies in the Networked Society: A Case Study of Hydraulic
Fracturing and Shale Development”
Advisors: Drs. Patricia Loew and Hernando Rojas
Dissertation Committee: Drs. Erica Halverson (Curriculum and Instruction), Larry Meiller, and
Pamela Oliver (Sociology)
M.A. – Journalism & Mass Communication
University of Wisconsin-Madison, December 2009
Thesis: “Transnational Participatory Radio: A Case Study of the Latin American Association of
Radio Education (ALER)”
Advisor: Dr. Jo Ellen Fair
Thesis Committee: Drs. Patricia Loew and Larry Meiller
B.A. – International Relations & the Environment – Managing the Global Commons
University of Wisconsin-Madison, May 2002
DOCTORAL SUMMER PROGRAM
Digital Methods Summer School Certificate Training Program, June – July 2012
Department of Media Studies, Faculty of Humanities
University of Amsterdam
2014
HONORS AND AWARDS
Mellon-Wisconsin Dissertation Writing Camp, University of Wisconsin-Madison
Graduate School
2013-2014
Louis and Elsa Thomsen Wisconsin Distinguished Graduate Fellowship, College
of Agricultural and Life Sciences
2012-2013
Maurice E. and Grace Witter White Life Sciences Communication Scholarship,
College of Agricultural and Life Sciences
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2012
Public Affairs/Talk Show Third-Place Student Award, Wisconsin Broadcasters
Association
2012
Second-Place Top Faculty Paper Award (co-author), Communication and
Technology Division, International Communication Association
2011
Future Faculty Partner, University of Wisconsin-Madison Teaching Academy
2011
Milton Wolf Essay Competition Winner, American Austrian Foundation and
Center for Global Communication Studies, Annenberg School for
Communication, University of Pennsylvania
2011-2012
Nellie McCannon Life Sciences Communication Award, College of Agricultural
and Life Sciences
2010-2011
Jean Fewster Life Sciences Communication Award, College of Agricultural and
Life Sciences
2010
Wisconsin Agricultural and Life Sciences Alumni Association Award, College of
Agricultural and Life Sciences
2009
John Lyman Cooper Scholarship, McBurney Disability Resource Center,
University of Wisconsin-Madison
PUBLICATIONS
Refereed
Hopke, J. E. (forthcoming, May 2015). “In the world, from our world”: Shared values and
meanings in transnational participatory radio practice. Journal of Radio & Audio Media.
Hopke, J. E. (2012). Water gives life: Framing an environmental justice movement in
Salvadoran mainstream and alternative news sources. Environmental Communication: A
Journal of Nature and Culture. 6(3), 365-382. DOI: 10.1080/17524032.2012.695742
Rojas, H. & Hopke, J. E. (2010). Socializados para la autocensura: Comunicación autoritaria y
opinión pública [Socialized for self-censorship: Authoritarian communication and public
opinion]. Revista Latinoamérica de Opinión Publica, 1, 145-156.
Book Chapters
Kim, S. C. & Hopke, J. E. (2012). Efectos de la comunicación móvil utilizan en las redes
sociales y participación política en Colombia [Effects of mobile communication
technology use on social networking and political participation in Colombia].
Comunicación y comunidad [Communication and Community]. Bogota: Universidad
Externado de Colombia Press.
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Revise and Resubmit
Hopke, J. E. Discourse over a contested technology on Twitter: A case study of hydraulic
fracturing.
Hopke, J. E. Occupy is not a place: A cross-case comparison of the #15M and #Occupy
movements.
Under Review
Hopke, J. E. Hashtagging politics: Transnational environmental movement Twitter practices.
Hopke, J. E. Unconventionals and the new natural resource movements: An exploration of
network structure and tie content.
Hopke, J. E., Gabay, I., Kim, S. C., & Rojas, H. Mobile phones and political participation in
Colombia: An exploration of mobile social media versus mobile social networking.
Book Reviews
Hopke, J. E. (2010). Review of Global TV: New Media and the Cold War, 1946-69, by James
Schwoch, in New Media and Society, 12(7), 1220-1222.
Hopke, J. E. (2010). Review of Understanding Community Media, edited by Kevin Howley, in
Global Media Journal.
Hopke, J. E. (2009). Review of Developing Alternative Media Traditions in Nepal, by Michael
Wilmore, in Global Media Journal.
2014
GRANTS
Travel Grant ($300). Department of Life Sciences Communication, University of
Wisconsin-Madison
2013
Graduate Student Research Travel Grant ($1,000). Robert F. and Jean E. Holtz
Center for Science & Technology Studies, University of Wisconsin-Madison
2013
Research Travel Grant ($1,750). European Union Center of Excellence,
University of Wisconsin-Madison
2012
Travel Grant ($1,500). Latin American, Caribbean and Iberian Studies Program
(LACIS), University of Wisconsin-Madison
2010
Nave Short Term Field Research Grant ($1,500). Latin American, Caribbean and
Iberian Studies Program (LACIS), University of Wisconsin-Madison
2008
Tinker-Nave Short Term Field Research Grant ($2,200). Latin American,
Caribbean and Iberian Studies Program, University of Wisconsin-Madison
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2008
MPCA/MACA Graduate Student Travel Grant ($200). Midwest Popular Culture
Association (MPCA)
CONFERENCE PAPERS
Hopke, J. E. (2014, May). Unconventionals and the new natural resource movements: An
exploration of network structure and tie content. Presented at the Qualitative Political
Communication Research International Communication Association (ICA)
Preconference, University of Washington, Seattle, Washington.
Hopke, J. E., Gabay, I., Kim, S. C., & Rojas, H. (2013, August). Mobile phones and
participation: An exploration of mobile social media versus mobile social networking.
Presented at the annual conference of the Association for Education in Journalism and
Mass Communication (AEJMC), Washington, D.C. (Communication Technology
Division).
Hopke, J. E. (2013, June). Openings for citizen participation in debate over hydraulic fracturing:
A cross-national comparative analysis. Presented at the 2013 Conference on
Communication and the Environment, International Environmental Communication
Association (IECA). Uppsala, Sweden.
Hopke, J. E. (2012, September). New media and the formation of alternative publics: A crosscase comparison of the #15M and #Occupy movements. Presented at the annual
conference of the World Association for Public Opinion Researchers-Latin America
(WAPOR-Latin America). Bogota, Colombia.
Kim, S. C., Hopke, J. E., & Rojas, H. (2012, May). The power of “talking on the phone”:
Effects of mobile technology on social divides. Presented at the annual conference of the
International Communication Association (ICA). Phoenix, Arizona (Communication and
Technology Division).
Hopke, J. E. (2012, May). The political ecology of mediating environmental activism beyond
the nation-state. Presented at the annual congress of the Latin American Studies
Association (LASA). San Francisco, California (Mining Conflicts and Cultural Politics in
Central America panel).
Hopke, J. E. (2011, May). Environmental advocacy campaigns and controversies in the global
network society: Exploring social movement network structure and framing processes.
Presented at International Communication Association (ICA) Political Communication
Graduate Student Preconference, Boston University, Boston, Massachusetts.
Hopke, J. E. (2011, May). “A life is worth more than gold”: Framing an environmental social
movement in mainstream and alternative news sources.” Presented at the annual
conference of the International Communication Association (ICA). Boston,
Massachusetts (Mass Communication Division).
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Hopke, J. E. (2011, May). Participatory radio as collective action: A case study of the Latin
American Association of Radio Education (ALER). Presented at the annual conference of
the International Communication Association (ICA). Boston, Massachusetts (Global
Communication and Social Change Division).
Hopke, J. E., Highland, E., Rojas, H., & Gunther, A. C. (2010, August). Trusting institutions:
Citizen journalism and the hostile media phenomena. Presented at the annual conference
of the Association for Education in Journalism and Mass Communication (AEJMC),
Denver, Colorado (Mass Communication and Society Division).
Hopke, J. E. (2010, April). “In the world, from our world”: Shared values and meanings in
transnational participatory radio practice. Presented at the New Approaches to Research
and Practice in Communication for Development and Social Change Conference. Athens,
Ohio.
Hopke, J. E. (2008, October). “Fat” for laughs: Exploring representations of gender, race, and
ethnicity in reality/comedy hybrid television programming. Presented at the annual
conference of the Midwest Popular Culture Association (MPCA). Cincinnati, Ohio.
Vallens, R. I., Hopke, J. E., Zukas, K. J., Carpenter, E. E. & Brooks, S. R. (2008, May). Youth
and global warming: The effects of online communication on opinion, action, and
urgency. Presented at the annual conference of the American Association for Public
Opinion Research (AAPOR). New Orleans, Louisiana.
TEACHING POSITIONS
Digital Media
UW DesignLab, University of Wisconsin-Madison, 2013 – Present
Instructor Workshop Curriculum Designer and Consultant
• Trained faculty and staff to develop assignments with digital and social media platforms
(e.g. Twitter, video production, webpage design with WordPress and effective research
poster presentations).
• Consulted with graduate and undergraduate students one-on-one and in small groups on
the conceptual, aesthetic and technical design of digital media projects.
Life Sciences Communication 399: Web and Social Media Internship
Department of Life Sciences Communication, University of Wisconsin-Madison, Spring 2013
Course Coordinator for Faculty Associate Don Stanley
• Mentored two undergraduate students in creating and implementing digital content
strategy to market undergraduate major, as well as monitoring analytics.
Media Production Skills
Life Sciences Communication 314: Introduction to Digital Video Production
Department of Life Sciences Communication, University of Wisconsin-Madison, Fall 2014
Teaching Assistant for Dr. Patricia Loew
• Taught the fundamentals of digital video production in undergraduate service-learning
course.
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Life Sciences Communication 360: Information Radio
Department of Life Sciences Communication, University of Wisconsin-Madison, 2010 and 2012
Teaching Assistant for Dr. Larry Meiller
• Planned, facilitated and evaluated student work for First-Year Interest Group,
“Representing Self Through Media: A Personal Journey Through This American Life.”
Core Communication Concepts
Life Sciences Communication 100: Introduction to Communication (Inquiry and Exposition)
Department of Life Sciences Communication, University of Wisconsin-Madison, Spring 2011
Teaching Assistant for Dr. Jacqueline Hitchon McSweeney
• Taught informative and persuasive writing, as well as methods for effective public
speaking and academic research, to 20 students through an overview of the life sciences.
Life Sciences Communication 875: LSC in the Lab: Science and Communication Intersections
Department of Life Sciences Communication, University of Wisconsin-Madison, Fall 2010
Course Coordinator for Dr. Dominique Brossard
• Co-designed and coordinated interdisciplinary graduate seminar for communication and
bench science students with the goal of exploring connections between scientific
knowledge creation, applied communication theory and public perceptions of science.
Journalism 201: Introduction to Mass Communication
School of Journalism and Mass Communication, University of Wisconsin-Madison, 2008 – 2009
Teaching Assistant for Drs. Jack Mitchell and Greg Downey
• Planned and facilitated two weekly discussion sessions covering topics in media systems,
strategic communication and journalism.
RESEARCH POSITIONS
Department of Life Sciences Communication, University of Wisconsin-Madison, 2009 – 2010
Project Assistant for Dr. Hernando Rojas
• Coordinated design, data collection and analysis for three-wave panel quasi-experimental
and experimental study on public perceptions of food production and safety.
School of Journalism and Mass Communication, University of Wisconsin-Madison, 2009
Interviewer for Dr. Susan Robinson
• Conducted 20 in-depth qualitative interviews with Madison, Wisconsin residents for
audience study component of “Capital Times Ethnography.”
PROFESSIONAL ACTIVITIES
Association Service
Environmental Communication Division, International Communication Association (ICA), 2014
– 2015
Graduate Student Division Representative
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Political Communication Interest Group, Association for Education in Journalism and Mass
Communication (AEJMC), 2013 – 2014
Graduate Student Liaison
Graduate Student Interest Group, Association for Journalism and Mass Communication
(AEJMC), 2013
Reviewer
International Communication Association (ICA), 2011 – Present
Environmental Communication and Global Communication and Social Change divisions
Journal Reviewer
Communication Quarterly
Environmental Communication
Palabra Clave
Public Understanding of Science
University Service
UW Digital Humanities Research Network, University of Wisconsin-Madison, 2014
Presenter, “Collecting and Coding Twitter Data in DiscoverText” workshop
Undergraduate Symposium, University of Wisconsin-Madison, 2013
Session Moderator
WSUM 91.7 FM Student Radio, Department of Life Sciences Communication, University of
Wisconsin-Madison, Spring 2011
Talk Show Host
WSUM Governance Board, Department of Life Sciences Communication, University of
Wisconsin-Madison, 2010 – 2012
Graduate Student Member
Communication Crossroads Conference, School of Journalism and Mass Communication,
University of Wisconsin-Madison, 2010
Discussant, “International Issues in Communication” panel
Communication Crossroads Conference, School of Journalism and Mass Communication,
University of Wisconsin-Madison, 2008 – 2009
Member, Graduate Student Conference Planning Committee
Teaching & Learning Symposium, McBurney Disability Resource Center, University of
Wisconsin-Madison, 2008
Panelist, “Student Preferences and Needs—Tips for Increasing Access to Your Course”
workshop
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Madison Friends of International Students, University of Wisconsin-Madison, 2007 – 2009
English Conversation Partner
PROFESSIONAL MEDIA EXPERIENCE
Department of Life Sciences Communication, University of Wisconsin-Madison, 2011 – 2013
Digital Media Strategist and Graphic Designer
• Created digital communication strategy increasing Twitter followers by more than 500%.
Managed brand and designed marketing materials for undergraduate and graduate
programs.
• Led design of stakeholder survey and social media insight research. Reported to faculty
on growth in cross-channel digital engagement with alumni, current students and partner
institutions.
Teaching Assistants' Association (TAA), University of Wisconsin-Madison, 2011 – 2012
Publicity Committee Chair
• Directed team of a dozen volunteers working on fast-paced public relations campaign and
developed following of more than 6,000 for award-winning @DefendWisconsin Twitter
account. Wrote press releases, developed organizational messaging and talking points
resulting in statewide, national and international press coverage.
Progressive Media Project, Madison, WI, 2005 – 2007
Grant Writer and Development Director
• Secured more than $150,000 in foundation funding, oversaw grant-funded projects and
produced annual report to funders. Served as organizational liaison to Community Shares
of Wisconsin umbrella fundraising organization for local nonprofits.
Wisconsin Public Radio, Madison, WI, 2005
Associate Broadcasting Specialist, Interim
Free Speech TV, Madison, WI, 2004 – 2005
Cable Campaign Marketing Coordinator
•
Planned outreach events attended by hundreds and marketed cable network through
earned media placements to grow local coalition support to several dozen organizations.
WORT 89.9 FM Community Radio, Madison, WI, 2001 – 2004
News and Public Affairs Director
• Supervised more than 100 volunteers working on 14 news and public affairs programs.
Trained dozens of individuals with diverse technical abilities on digital editing software
and radio production.
• Facilitated a community effort to start Spanish language news programming.
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MEDIA PRODUCTION
Produced video essay Pacific Rim Gold Mining in El Salvador: From Here to There, screened
during week-long Digital Salon exhibit at the University of Wisconsin-Madison, 2012.
Political blogging at DefendWisconsin.org and @defendwisconsin recognized with citizenchoice awards from the Milwaukee Shepard Express for runner-up “Best Politics Blog” and
“Best Twitter” from Madison, Wisconsin’s Isthmus weekly newspaper in 2011.
Co-directed and produced video short Expanding Your Horizons: 50 Years of Motivating Girls
in Science and Math for Expanding Your Horizons program at the University of WisconsinMadison, 2008.
Directed and produced feature video, More than a Meal: The Mifflin Street Community
Cooperative, aired during the WYOU 36-Hour On-Air Film Festival, Madison, WI, 2008.
Op-ed commentaries published in the Miami Herald, Minnesota Women's Press, Milwaukee
Journal Sentinel, News & Observer (Raleigh, NC), Reno Gazette Journal, San Francisco
Chronicle, Sacramento Bee, Wisconsin State Journal and others, 2005 – 2008.
Directed and produced video short, I am My Own Disguise, in 48-hours for Wis-Kino Spring
Kabaret, 2006.
Co-directed and produced video short, Sense of Place: 102 East Gorham Street, included in
juried Madison 150 Sesquicentennial Program, Wis-Kino Filmmaking Collaborative, 2006.
Sound art piece, War No More, aired on CKLN-FM in Toronto, Deep Wireless Festival, 2003.
Produced Special Coverage: US Conference of Mayors, which received a special merit award
from the National Federation of Community Broadcasters, WORT-FM News Department, 2003.
TECHNICAL SKILLS
Adobe Creative Suite (Photoshop, Illustrator, InDesign) | Final Cut Pro | Gephi
Google Fusion | Microsoft Office Suite | Social Media (e.g. Facebook, Hootsuite, Instagram,
Twitter, Storify) | SPSS | UCINET | WordPress
MEMBERSHIPS
Association for Education in Journalism and Mass Communication (AEJMC)
Association of Internet Researchers (AoIR)
International Communication Association (ICA)
International Environmental Communication Association (IECA)
Latin American Studies Association (LASA)
[Last updated November 2014.]
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