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POWER.ORG TRADEMARK LICENSE AGREEMENT
This Trademark License Agreement (this “License Agreement”) is made and entered into as of the Effective Date
described below by and between IEEE Industry Standards and Technology Organization (“IEEE-ISTO”), a Delaware
Corporation, as trustee for Power.org (“Power.org”) and the organization listed on the COMPANY RECITATION
AND CONTACT INFORMATION portion provided when this Agreement is executed (“COMPANY”).
RECITALS
WHEREAS, IEEE-ISTO as trustee for Power.org owns certain good and valuable trademarks and logos and is a
licensee with the right to grant sublicenses to certain other good and valuable trademarks and logos;
WHEREAS, Members have signed a Power.org Membership Agreement (the “Membership Agreement), a copy of
which shall be provided to Non-Members on request to Power.org; and
WHEREAS, COMPANY wishes to obtain a license to use the Marks (as defined below) in accordance with the terms
and conditions described below;
NOW THEREFORE:
The parties hereby agree as follows:
1)
DEFINITIONS
For purposes of this License Agreement the following terms shall have the following meanings:
a)
“Effective Date” shall be the date of execution of this License Agreement online.
b)
“Specific Product” shall mean a specific model or version of COMPANY’s product. For Interoperability
Trademark License operation, the specific model or version referenced here is based on the underlying
design and/or code itself, not any marks or version numbers publicly used with the Specific Product.
Thus, if the mark or version number changes, but the underlying design or code does not materially
change, it is the same Specific Product. If the underlying design or code does materially change, such as
by addition of a function or module, even though the mark or version number may not change, it is a new
Specific Product. Again for Interoperability Trademark License operation, the Specific Product may either
be a product on its own or may be a component incorporated into a product without material modification
to the component.
c)
“Power.org Interoperability Test Procedure” shall mean the applicable Power.org product testing and
compliance requirements as set forth and as may be amended by Power.org from time to time with
reasonable notice.
d)
“Related Companies” of Company shall mean a corporation, company or other entity that, now or
hereafter, directly or indirectly controls, is controlled by or is under common control with the Company,
but such corporation, company or other entity shall be deemed to be a Related Company only so long as
such control exists. For purposes of this definition "control" means direct or indirect ownership of or the
legal right to exercise:
i)
more than fifty percent (50%) of the outstanding shares or securities (representing the right to vote
for election of directors or other managing authority); or
ii)
in the case of a corporation, company or other entity which does not have outstanding shares or
securities, as may be the case in a partnership, joint venture or unincorporated association, more
than fifty percent (50%) of the ownership interest representing the right to make the decisions for
such corporation, company or other entity.
e)
“Sponsored Event” shall mean an event sponsored by Power.org in which parties perform testing in an
effort to determine if a party’s product meets interoperability criteria as specified by Power.org.
f)
“Qualified Mark(s)” shall mean the trademark(s) specified in Attachment 2 hereto and as may be amended
from time to time.
g)
“Qualified Trademark License” shall mean the trademark license granted in Section 2)b) and Attachment
2.
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h)
“Interoperability Mark(s)” shall mean the trademarks specified in Attachment 3 hereto and as may be
amended from time to time.
i)
“Interoperability Trademark License” shall mean the trademark license granted in Section 2)c) and
Attachment 3.
j)
“Material(s)” shall mean all material used in the supply and promotion of the Specific Product(s) (whether
written or recorded in any other medium) and includes artwork, advertising materials (irrespective of the
medium in which they are recorded), display materials, packaging materials, letterhead, business cards,
invoices, price lists and other sales material, brochures, posters, internal and external signage, program
listings and screen displays.
k)
“Membership Mark(s)” shall mean the trademark(s) specified in Attachment 1 hereto and as may be
amended from time to time.
l)
“Membership Trademark License” shall mean the trademark license granted in Section 2)a) and
Attachment 1.
m) “Mark(s)” shall mean the trademark(s) specified in Attachments 1, 2 and 3 hereto, including Membership
Mark(s), Qualified Mark(s) and Interoperability Mark(s), which Attachments may be amended as provided
herein.
2)
n)
“Implementation” means a hardware, software, or firmware embodiment of a Specification, which has
been adopted and approved for release by the Power.org Board of Directors, and any updates or revisions
adopted and approved for release by the Power.org Board of Directors. Implementation does not include
the ISA.
o)
“Specification” means a document entitled Power.org Specification adopted and approved for release by
the Power.org Board of Directors, and any updates or revisions adopted and approved for release by the
Power.org Board of Directors, that pertains or relates to the ISA or compatibility with the ISA.
Specification does not include the ISA.
p)
“ISA” means the instruction set architecture, including base instructions, special purpose instructions,
privileged instructions, proprietary instructions, and other instructions, as designated by IBM from time to
time in the current official Power Architecture documentation as issued by IBM.
q)
“IBM” shall mean International Business Machines Corporation, having an office to conduct business in
Armonk, New York.
LICENSE GRANT
a)
Membership Trademark License. As a Member of Power.org, subject to the payment of any administration
fees pursuant to Section 4 of this License Agreement and to the continuing satisfaction of the terms and
conditions of the Qualifying Conditions section and the Licensed Trademark Usage section of Attachment
1, as well as the terms and conditions of this Membership Trademark License and the Usage Guidelines,
IEEE-ISTO hereby grants COMPANY a world-wide, royalty-free, non-exclusive, non-transferable right to
use the Membership Mark(s) (with a right to grant sublicenses hereunder only to Related Companies), the
terms and conditions of this Membership Trademark License being subject to amendment from time to
time by the Power.org by amendment to the Attachment 1 or the Usage Guidelines. Any such amendment
to Attachment 1 or the Usage Guidelines shall require approval of the Board of Directors. Should
Attachment 1 or the Usage Guidelines be amended after COMPANY has commenced using a Mark on a
Specific Product, the existing Materials for such Specific Product may be used unchanged until the
Materials are next revised, at which time the revised Materials must comply with the amended Attachment
1 and Usage Guidelines.
b)
Qualified Trademark License. For Specific Products, subject to the payment of any administration fees
pursuant to Section 4 of this License Agreement and to the continuing satisfaction of the terms and
conditions of the Qualifying Conditions section and the Licensed Trademark Usage section of Attachment
2, as well as the terms and conditions of this Qualified Trademark License and the Usage Guidelines, IEEEISTO hereby grants COMPANY a world-wide, royalty-free, non-exclusive, non-transferable, right to use
the Qualified Mark(s) (with a right to grant sublicenses hereunder only to Related Companies), the terms
and conditions of this Qualified Trademark License being subject to amendment from time to time by
Power.org by amendment to the Attachment 2 or the Usage Guidelines. Any amendment to Attachment 2
or the Usage Guidelines shall require approval of the Board of Directors. Should Attachment 2 or the
Usage Guidelines be amended after COMPANY has commenced using a Mark on a Specific Product, the
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existing Materials for such Specific Product may be used unchanged until the Materials are next revised, at
which time the revised Materials must comply with the amended Attachment 2 and Usage Guidelines.
c)
Interoperability Trademark License. Subject to the payment of any administration fees pursuant to
Section 4 of this License Agreement and to the continuing satisfaction of the terms and conditions of the
Licensed Trademark Usage section of Attachment 3, as well as the terms and conditions of this
Interoperability Trademark License and the Usage Guidelines, IEEE-ISTO hereby grants COMPANY a worldwide, royalty-free, non-exclusive, non-transferable, right to use the Interoperability Mark(s) (with a right
to grant sublicenses hereunder only to Related Companies), the terms and conditions of this
Interoperability Trademark License being subject to amendment from time to time by Power.org by
amendment to the Attachment 3 or the Usage Guidelines. Any amendment to Attachment 3, the Usage
Guidelines or the Power.org Interoperability Process referenced therein, shall require approval of the
Board of Directors. Should Attachment 3 or the Usage Guidelines be amended after COMPANY has
commenced using a Mark on a Specific Product, the existing Materials for such Specific Product may be
used unchanged until the Materials are next revised, at which time the revised Materials must comply with
the amended Attachment 3 and Usage Guidelines.
d)
Upon the passing of the Power.org Interoperability Test Procedure by COMPANY’s Specific Product,
Power.org shall so notify COMPANY within thirty (30) days, substantially in the form of the communication
set forth below, authorizing COMPANY to utilize the relevant Interoperability Marks in conjunction with the
Specific Product.
“Your implementation (implementation described in appropriate detail) has passed the
Power.org Interoperability Test Procedure for (relevant Power.org Specification(s) and
Implementation(s) listed here) specific products and it has been included on the
Power.org Interoperability Compliance List. As such, you are entitled to use the
Power.org Interoperability Mark(s) on this implementation, subject to the terms and
conditions of the Power.org Trademark License Agreement, Power.org Trademark Usage
Guidelines and the Attachments incorporated by reference therein.”
3)
e)
COMPANY hereby ensures its Related Companies’ compliance with the terms and conditions of this License
Agreement. COMPANY agrees that it shall be jointly and severally liable for any breach of the terms and
conditions of this License Agreement by Related Companies.
f)
IEEE-ISTO represents and warrants that to the best of its knowledge it owns the Marks or has sublicense
rights on behalf of Power.org and has the right to enter into this License Agreement, including the right to
license or sublicense the Marks. IEEE-ISTO further represents and warrants that in its reasonable
business judgment it will maintain and enforce the validity and its ownership of the Marks which it owns
and will cooperate with the owner in cases where IEEE-ISTO is a licensee.
g)
IEEE-ISTO may modify the license rights set forth in Sections 2)a), b) and c) above to eliminate any
country or jurisdiction from this License Agreement if IEEE-ISTO determines, in its reasonable judgment,
that use or continued use of a Mark in such country or jurisdiction may subject IEEE-ISTO or any third
party to legal liability, or may jeopardize IEEE-ISTO’s rights in the Mark or any other IEEE-ISTO
trademarks in that or any other country of jurisdiction. In such event, and upon notice from IEEE-ISTO,
COMPANY shall with reasonable promptness cease all use of the Mark in such country or jurisdiction.
h)
COMPANY may not use or reproduce the Marks in any manner whatsoever other than as expressly
described in the Power.org Trademark Usage Guidelines (Attachment 4) and the other relevant
Attachments to this License Agreement.
i)
COMPANY agrees and acknowledges that IEEE-ISTO retains all right, title and interest in and to the Marks
which it owns and that the respective mark owner of Marks licensed by IEEE-ISTO retains all right, title
and interest in and to the Marks which they own. Except as expressly granted in this License Agreement,
COMPANY shall have no rights in the Marks. Under no circumstances will anything in this License
Agreement be construed as granting, by implication, estoppel or otherwise, a license to any technology or
proprietary right of IEEE-ISTO, Power.org or any Member thereof other than the permitted use of the
Marks pursuant to Sections 2)a), b) and c).
j)
COMPANY represents and warrants that it will use the Marks solely as provided in this License Agreement
and will not use the Marks on goods, products or materials which, in IEEE-ISTO’s or owner’s reasonable
judgment, will diminish or otherwise damage IEEE-ISTO’s or owner’s goodwill in the Marks, including but
not limited to uses which could be deemed to be obscene, pornographic, excessively violent or otherwise
in poor taste or unlawful, or which purpose or objective is to encourage unlawful activities.
FURTHER CONVEYANCES
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The licenses granted in Sections 2)a), b) and c) are personal to COMPANY, and COMPANY, except as expressly
provided in this Agreement or otherwise permitted by IEEE-ISTO in writing, shall not assign, transfer or
sublicense this License Agreement (or any right granted herein) in any manner without the prior written
consent of IEEE-ISTO. Notwithstanding the foregoing, where COMPANY transfers to a third party all or
substantially all of the business of COMPANY that is responsible for the manufacture and distribution of Specific
Product, that party shall be entitled to use the Marks under the terms of this version of this License Agreement
upon execution of same.
4)
ADMINISTRATION FEE
COMPANY shall pay administration fees as indicated in Attachment 5 upon COMPANY’s first use of any
particular Mark.
5)
6)
QUALITY, INSPECTION, AND APPROVAL
a)
For Specific Products which have passed a Power.org Interoperability Test Procedure, COMPANY
represents and warrants that to the best of its knowledge Specific Product is in full compliance with the
relevant Power.org Specification or Implementation, and COMPANY agrees to maintain the quality of
Specific Product at least at a level that meets industry standards and is commensurate with the quality of
the representative sample submitted to Power.org and passing the Power.org Interoperability Test
Procedure and any Specific Product previously distributed by COMPANY.
b)
COMPANY shall supply IEEE-ISTO with suitable specimens of any Specific Product and COMPANY’s use of
the Marks in connection with the Specific Product at any time upon at least thirty (30) days prior written
notice from IEEE-ISTO. COMPANY shall reasonably cooperate with IEEE-ISTO and Power.org to facilitate
periodic review of COMPANY’s use of the Marks and of COMPANY’s continuing compliance with the
conditions of the relevant Attachments 1, 2 and 3 and the Power.org Interoperability Test Procedure. In
any periodic review of COMPANY’s compliance, Specific Product will be tested under the compliance
requirements that were in effect when Specific Product was last submitted to the Power.org
Interoperability Test Procedure.
c)
If IEEE-ISTO, in its sole reasonable discretion, determines that any use of the Marks or that the quality of
any Specific Product submitted to IEEE-ISTO for quality control purposes fails to conform to this License
Agreement, IEEE-ISTO shall provide COMPANY with written notice of such failure or deficiency. The
COMPANY shall have sixty (60) days thereafter to satisfy IEEE-ISTO that the COMPANY has fully corrected
and remedied any such deficiencies. Should the COMPANY fail to cure the deficiencies within said sixty
(60) day period, IEEE-ISTO may terminate the Qualified Trademark License with respect to such deficient
Specific Product.
d)
COMPANY represents and warrants that the representative sample of the specific model or version of
COMPANY’s product submitted to IEEE-ISTO and/or Power.org for testing or review accurately represents
the specific model or version of COMPANY’s product at all times Specific Product is available during the
Term of this License Agreement.
e)
COMPANY represents and warrants that it, will comply with all applicable laws, rules, and regulations
regarding promotion and sale of Specific Product with any use of the Marks, and will not knowingly violate
or infringe any right of any third party in connection with the promotion and sale of Specific Product with
any use of the Marks.
IDENTIFICATION AND USE
a)
COMPANY shall mark all Materials, where space permits, that use the Mark with the trademark footnote as
described in the Power.org Trademark Usage Guidelines manual found at Attachment 4, a copy of which is
available before assenting to this License Agreement, and shall otherwise comply with the Usage
Guidelines as amended by Power.org from time to time with reasonable notice.
b)
COMPANY acknowledges IEEE-ISTO’s ownership of the Marks which it owns and the respective mark
owner’s ownership of Marks licensed by IEEE-ISTO. COMPANY shall employ commercially reasonable
efforts to use the Marks in a manner that does not derogate from IEEE-ISTO’s or the mark owner’s rights
in the Marks and will take no action that will interfere with or diminish IEEE-ISTO’s rights in the Marks.
COMPANY agrees not to adopt, use or register any corporate name, trade name, trademark, domain
name, product name, service mark or certification mark, or other designation the same as or substantially
similar to the Marks, but COMPANY may continue using and may register any marks that were in use by
COMPANY prior to the Effective Date, except that in the case of Members, Member Trademark
Nonassertion provisions of the Power.org Membership Agreement may provide further limitations and is
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not overridden by this Section. COMPANY agrees that all use of the Marks by COMPANY will inure to the
benefit of IEEE-ISTO or the mark owner. COMPANY may not use the Marks in any way that implies
endorsement or sponsorship by IEEE-ISTO or Power.org of COMPANY’s Specific Product or services.
7)
8)
DEFENSE OF CLAIMS
a)
In the event IEEE-ISTO and/or Power.org receive information concerning an intellectual property
infringement claim related to the Mark, IEEE-ISTO shall notify COMPANY of such information and may at
its expense, without obligation to do so, either (i) procure for COMPANY the right to continue to use the
alleged infringing Mark as set forth in Section 2(a), or (ii) replace or modify the Mark to make it noninfringing, and in which case, COMPANY shall with reasonable promptness thereafter cease use of the
alleged infringing Mark.
b)
IEEE-ISTO and Power.org shall have no liability for any intellectual property infringement claim based on
COMPANY’s manufacture or distribution of Specific Product, or its use of the Marks.
c)
EXCEPT FOR IEEE-ISTO’S AND POWER.ORG’S EXPRESS REPRESENTATIONS AND WARRANTIES MADE
HEREIN, IEEE-ISTO AND POWER.ORG MAKE NO WARRANTIES EITHER EXPRESS, IMPLIED, STATUTORY
OR OTHERWISE WITH RESPECT TO THE MARK, INCLUDING ANY WARRANTY OF NON-INFRINGEMENT,
IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE.
CONSEQUENTIAL, ET AL. DAMAGES
NEITHER PARTY SHALL BE LIABLE FOR ANY CONSEQUENTIAL, INCIDENTAL, INDIRECT, PUNITIVE OR SPECIAL
DAMAGES (INCLUDING LOSS OF BUSINESS PROFITS) ARISING FROM OR RELATED TO COMPANY’S
MARKETING OR DISTRIBUTION OF IMPLEMENTATION, OR ANY USE OF THE MARK, REGARDLESS OF WHETHER
SUCH LIABILITY IS BASED ON BREACH OF CONTRACT, TORT, STRICT LIABILITY, BREACH OF WARRANTIES,
INFRINGEMENT OF INTELLECTUAL PROPERTY, FAILURE OF ESSENTIAL PURPOSE OR OTHERWISE, EVEN IF
ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. IN NO EVENT SHALL IEEE-ISTO OR POWER.ORG BE
LIABLE FOR ANY DAMAGES FOR COMPANY’S USE OF THE MARK IN VIOLATION OF THE TERMS AND
CONDITIONS OF THIS LICENSE AGREEMENT.
9)
INFRINGEMENT
COMPANY shall promptly notify IEEE-ISTO of any suspected infringement of or challenge to the Marks or any
of their constituent elements. COMPANY shall further promptly notify IEEE-ISTO of any claims by third parties
of infringement by the Marks or any of their constituent elements.
10) TERM OF LICENSE AGREEMENT
a)
The term of this License Agreement shall be for a period of seven (7) years from the Effective Date,
except as to certain Specific Product described in Section 10(b) below, as to which the term of this License
Agreement shall be indefinite; provided however, that either party shall have the right to terminate this
License Agreement for material breach upon thirty (30) days’ prior written notice.
b)
Upon expiration of this License Agreement after the period specified in Section 10)a), the license right set
forth herein may be renewed in COMPANY’s discretion for an additional term by execution of a subsequent
version of this License Agreement. Notwithstanding the foregoing, with respect to a Specific Product that
at the time of the expiration of this License Agreement has passed a Power.org Interoperability Test
Procedure and is posted on the Power.org Interoperability Compliance List, COMPANY may at its option
continue to use the relevant Marks in conjunction with that Specific Product under the terms of this
version of this License Agreement instead of the subsequent version.
c)
From and after termination of this License Agreement, either by expiration or for material breach,
COMPANY shall cease and desist from all use of the Marks. However, unless this License Agreement is
terminated for material breach in connection with more than a single Specific Product, COMPANY may
distribute then-existing units of complying Specific Product, and advertising materials containing the
Marks for a period of six (6) months from the termination date provided use of the Mark in connection
with such inventory and such inventory is in compliance with the terms and conditions of this License
Agreement.
11) AUTHORITY
THE COMPANY HEREBY WARRANTS AND REPRESENTS THAT ITS SIGNATORY WHO ENTERS INTO
THIS LICENSE AGREEMENT BY CLICKING ON THE “I ACCEPT” BOX BELOW HAS BEEN AND IS ON
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THE DATE OF THIS LICENSE AGREEMENT DULY AUTHORIZED BY ALL
APPROPRIATE CORPORATE ACTION TO EXECUTE THIS LICENSE AGREEMENT.
NECESSARY
AND
12) NOTICES
All notices and other communications under this License Agreement shall be in writing and shall be deemed
given if delivered personally, mailed by registered or certified mail, return receipt requested, or sent by email
or telecopy with a receipt confirmed by telephone, to the parties at the addresses herein or to such other
addresses as a party may from time to time notify the other parties. Provision of an email address at which
each party may be contacted is mandatory.
IEEE-ISTO
c/o COO/CFO
445 Hoes Lane
Piscataway, NJ 08854
Power.org
c/o Secretary
445 Hoes Lane
Piscataway, NJ 08854
Telephone: +1 732 465 5856
Fax: +1 732 981 9473
Email: info@ieee-isto.org
Telephone: +1 732 465 6475
Fax: +1 443 647 0099
Email: info@power.org
COMPANY:
Information listed at the end of this Agreement
13) ENTIRE LICENSE AGREEMENT; AMENDMENT
IEEE-ISTO providing this License Agreement to COMPANY does not constitute an offer by IEEE-ISTO.
Upon execution by both IEEE-ISTO and COMPANY, this License Agreement, including all Attachments,
contains the entire agreement or the parties with respect to the subject matter hereof, and shall
superseded and merge all prior and contemporaneous communications. Except as set forth in Section 2,
this License Agreement shall not be amended except by written agreement subsequent to the Effective
Date and signed on behalf of the parties by their respective authorized representatives.
14) GOVERNING LAW; ATTORNEYS’ FEES; EQUITABLE RELIEF
a)
This License Agreement shall be governed by and construed in accordance with the laws of the State of
New York and applicable federal laws. COMPANY hereby consents to jurisdiction and venue in the state
and federal courts sitting in the State of New York, Westchester division of the southern district.
b)
COMPANY acknowledges that a material breach by it of this License Agreement may cause IEEE-ISTO
and/or Power.org and/or the respective mark owner irreparable damage that cannot be remedied in
monetary damages in an action at law, and may also constitute infringement of the Mark. In the event of
any material breach by COMPANY that could cause irreparable harm to IEEE-ISTO and/or Power.org
and/or the respective mark owner, or cause some impairment or dilution of its reputation or trademarks,
IEEE-ISTO shall be entitled to seek an immediate injunction and any other legal or equitable remedies.
15) HEADINGS
Section headings are used in this License Agreement for convenience of reference only and shall not affect the
meaning of any provision of this License Agreement.
16) WAIVER
No waiver of any breach of any provision of this License Agreement shall constitute a waiver of any prior,
concurrent or subsequent breach of the same or any other provision hereof, and no waiver shall be effective
unless made in writing and signed by an authorized representative of the waiving party.
17) SEVERABILITY
If any provision of this License Agreement (or any other agreements incorporated herein) shall be held by a
court of competent jurisdiction to be illegal, invalid or unenforceable, the remaining provisions shall remain in
full force and effect.
18) RELATIONSHIP
Neither this License Agreement, nor any terms and conditions contained hereto, shall be construed as creating
an employment, partnership, joint venture or agency relationship or as granting a franchise, and the parties
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shall be deemed independent contractors.
quality of the Specific Products.
Document Version 3 March 2008
IEEE-ISTO and Power.org are not guarantors of the fitness or
19) SURVIVAL
The provisions of Sections 2(g), 6(b), 7, 8, 10, 11, 12, 13 and 14 shall survive expiration or termination of this
License Agreement.
20) ATTACHMENTS
This License Agreement includes Attachments 1-5 that are hereby incorporated by reference.
IN WITNESS WHEREOF, the parties hereto have executed this License Agreement as of the Effective Date and do
each hereby warrant and represent that their respective signatory whose signature appears below has been and is
on the date of this License Agreement duly authorized by all necessary and appropriate corporate action to execute
this License Agreement.
FOR MEMBER COMPANY
Trustee for Power.org
Signature
Signature
Printed Name
Printed Name
Date
Date
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Company Recitation and Contact Information
COMPANY:
Address:
Attention:
Telephone:
Fax
Email:
With Notice Copies to (if desired):
COMPANY:
Address:
Attention:
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ATTACHMENT 1
Membership Trademark License
Membership Mark(s)
Power.org (word mark)
POWER.ORG
Power.org (logo)
Member (logo)
Qualifying Conditions
POWER.ORG word mark and Power.org logo
The IEEE-ISTO administration,
OR
A third party vendor or Power.org working group executing programs or collateral
sanctioned by the chairperson of the working group, the Power Brand Advisory
Council and/or Power.org board of directors.
Power.org member logo
The Power.org member logo identifies those organizations that are members at any
level.
Only official members of the Power.org community in good standing are authorized
to use this logo.
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ATTACHMENT 2
Qualified Trademark License
Qualified Mark(s)
Power Architecture (word mark)
POWER ARCHITECTURE
Power (logo)
Power (logo)
Built On (logo)
Built On (logo)
Source (logo)
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Qualifying Conditions
POWER ARCHITECTURE word mark
COMPANY must be a member, in good standing, of Power.org at any level
AND either
In conjunction with an approved use of the Power Logo as described below
OR
Where the word mark is used to convey all or some combination of the aspects of
the “sum of all the parts” for this world-class technology platform, encompassing the
instruction set architecture represented by the Power ISA and PowerPC ISA
specifications, community, Power-compatible products and the wider ecosystem of
companies and their solutions for this technology and its products.
Power logo
COMPANY must be a member, in good standing, of Power.org at the level of
Founder, Sponsor or Participant or a Developer or non-member of Power.org that
obtains prior approval from Power.org and pays the fees ascribed by Power.org.
Each instance of use must be approved by Power.org. Applicants should submit their
request for approval to brandlicensing@power.org at least 30 days prior to intended
use of the mark to ensure proper handling of the request. On the application for
approval, COMPANY must declare the general intent of use of the mark and, if
approved, must submit a sample showing actual use of the logo at least 15 days
prior to usage. Use may not begin until COMPANY receives written approval from
Power.org.
Power.org, at its discretion, may exempt COMPANY from having to request approval
for each instance of using the Power logo, usually after COMPANY has demonstrated
consistently compliant use of the Power logo on previous occasions.
Built On Power logo
The Built on Power logo is used to identify cores, processors, hardware and computer
systems of any type that include and are 100% compatible with the core Power
Architecture technology, specifically the standard instruction set architecture
represented by the Power ISA or PowerPC ISA specifications.
The following conditions must be met:
1. a. A company with a semiconductor product implementing Power ISA or PowerPC
ISA as either an ISA licensee or a core licensee.
OR
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1. b. A company with:
i. A core that is 100% compatible with the standard instruction set
architecture represented by the Power ISA and PowerPC ISA specifications.
OR
ii. A Processor built on a core that is 100% compatible with the standard
instruction set architecture represented by the Power ISA and PowerPC ISA
specifications.
OR
iii. Hardware including boards, reference platforms, systems and the like that
contain a processor that is 100% compatible with the standard instruction set
architecture represented by the Power ISA and PowerPC ISA specifications.
AND
2. a. A member, in good standing, of Power.org at any level
Power Source logo
COMPANY must be a member, in good standing, of Power.org at any level.
The Power Source logo is used to identify complementary products specifically
designed for use with or usable with and services rendered in developing, building or
maintaining cores, processors, and hardware and computer systems of any type that
include and are 100% compatible with the core Power Architecture technology,
specifically the standard instruction set architecture represented by the Power ISA or
PowerPC ISA specifications. Products may include software, tools, and test
equipment as examples. Services may include manufacturing and programming, as
examples.
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ATTACHMENT 3
Interoperability Trademark License
Interoperability Mark(s)
(word mark)
(logo)
Qualifying Conditions
If and when a Specific Product of COMPANY passes the Power.org Interoperability
Test Procedure, COMPANY is granted a limited right to use the Interoperability Mark(s)
according to the terms and conditions of this Attachment 3, as well as the terms and
conditions of the Interoperability Trademark License and the Usage Guidelines, in
connection with advertising for that particular Specific Product.
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ATTACHMENT 4
Mark Usage Guidelines
Trademark footnote:
The POWER ARCHITECTURE and POWER.ORG word marks and the Power and Power.org
logos and related marks are trademarks and service marks licensed by Power.org.
Guidelines for using marks
Upon execution of the Power.org Trademark License Agreement and qualifying to use a
particular Mark, COMPANY will receive access to the relevant electronic logo art files.
The following guidelines govern the use of the Marks by COMPANY.
A. A Mark may not be used in a manner that would imply a COMPANY is sponsored or
endorsed by, or affiliated with, the Members of Power.org.
B. A Mark may not be used in a manner that would imply that goods or services
provided by a COMPANY are sponsored or endorsed by, or affiliated with, Power.org
itself or its Members; except for COMPANY, should COMPANY be a Power.org
Member.
C. COMPANY web pages may use a Mark in accordance with the terms of this License
Agreement, including Attachments 1-3, provided that a link is made from the Mark to
Power.org's web site at http://www.power.org.
D. Licensees must include an acknowledgement in all advertising and promotions (in the
form set forth above) to identify the Mark(s) as a mark licensed by Power.org.
Questions regarding the Usage Guidelines should be directed to brandlicensing@power.org.
14 of 36
Power.org Trademark License Agreement
Document Version 3 March 2008
Core elements Visual identity
The Power logo is the primary visual
expression used to identify all of the
components of our platform—instruction
set architecture, community and
products that are compatible with Power
Architecture. Our signature is a unique
expression of our brand identity and is
comprised of two elements: the Power
Band symbol and logotype. These elements
work in unison to reflect the evolution
of our platform and the vision we have
for its future.
The Power Band symbol reinforces the continuity
and transformation of our platform and the
endless possibilities it offers customers to
innovate and deliver value to their businesses.
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Power.org Trademark License Agreement
Document Version 3 March 2008
Core elements Logo overview
The Power and Power.org logos are
comprised of the following elements:
Power Band symbol
The Power Band expresses energy and
vitality. As a fluid, organic object, caught in
motion, the Power Band suggests flexibility
and agility.
Power Band symbol
Logo
Carrier
Logotype
The word ‘Power’ is presented in a clean,
modern sans-serif typeface, one that
compliments the fluid form of the
Power Band. The logotype suggests
simplicity and directness.
Logotype
Carrier
The black carrier shape draws attention to
the Power Band and logotype. It provides
a clear backdrop for the symbol and
logotype, ensuring maximum visibility
when applied to various materials and
against surrounding visual and verbal
elements.
Extension bar
Extension bar
The green extension bar provides a
counterbalance to the Power Band,
and is used for variants of the Power logo.
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Power.org Trademark License Agreement
Document Version 3 March 2008
Core elements Logo versions—Power
Power logo
Preferred
To be used by Power.org members at the
Founder, Sponsor and Participant levels in
good standing. Developer level members
may not use this logo.
Represents the visual embodiment of the
Power Architecture brand and conveys
the “sum of all parts” encompassing
architecture, community, products and
supporting technologies.
The Power logo with black carrier or
white carrier is the recommended version
for use on any color background. It is
important to select the version of carrier
box that ensures high contrast against
the background field. See section 2.11
for guidance on unsuitable background
and contrasts.
Alternative—vertical and horizontal with applicable carrier
This logo should be used where the content
focuses on the architecture, technology in
general, a product family or portfolio of
products (as opposed to a specific product
and its technical specifications).
It can be used in packaging, signage,
advertising, corporate websites,
banners, event signage, giveaways and
presentations, key sponsor placement and
high-profile collateral.
Alternative—vertical and horizontal with no carrier
The vertical (stacked) logo in the black
carrier is preferred. Based on layout
or space constraints the horizontal,
alternative logo may be used.
The use of the Power logo is carefully
controlled and each instance of use must
be cleared by the Power.org consortium.
Please contact brandlicensing@power.org
for approval.
The Power logo, white logotype
with no carrier, should only be used
on a black background. See section
2.11 for guidance on unsuitable
background and contrasts.
The Power logo, black logotype
with no carrier, should only be used
on a white background. See section
2.11 for guidance on unsuitable
background and contrasts.
When using the Power.org logo with no carrier, with black logotype
or white logotype, please see section 2.9 for guidance in the minimum
amount of clear, visually uninterrupted space that must always surround
these versions of the logo to ensure optimal visibility.
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Power.org Trademark License Agreement
Document Version 3 March 2008
Core elements Logo versions—Power.org
Power.org logo
The horizontal Power.org logo is the only
approved version. This logo includes a
preferred (with black carrier) version and
three alternatives (with white carrier and
without carrier).
Preferred
Alternative—with white carrier
Refer to page 2.6, signature system, for
guidance on which logo variant to use.
The Power.org logo with black carrier
or white carrier is the recommended
version for use on any color
background. It is important to select
the version of carrier box that ensures
high contrast against the background
field. See section 2.11 for guidance on
unsuitable background and contrasts.
Alternative—black logotype and white logotype with no carrier
The Power.org logo, white logotype
with no carrier, should only be used
on a black background. See section
2.11 for guidance on unsuitable
background and contrasts.
The Power.org logo, black logotype
with no carrier, should only be used
on a white background. See section
2.11 for guidance on unsuitable
background and contrasts.
When using the Power.org logo with no carrier, with black logotype
or white logotype, please see section 2.9 for guidance in the minimum
amount of clear, visually uninterrupted space that must always surround
these versions of the logo to ensure optimal visibility.
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Power.org Trademark License Agreement
Document Version 3 March 2008
Core elements Signature system
Preferred
Power
Visual embodiment of the Power Architecture brand
representing the Power Architecture platform.
May be used by Power.org members (Founder,
Sponsor, Participant) in good standing, on
packaging, brochures, signage, advertising and
corporate website.
Built on Power
Represents compatibility with the instruction set
architecture. This endorsement should be used when
content focuses on cores, processors, hardware and
computer systems of any type that include and are
fully compatible with the core Power Architecture
technology, specifically the standard instruction
set architecture represented by the Power ISA™ or
PowerPC® ISA specifications.
May be used on collateral, packaging such as
single product fact sheets and product summaries,
presentations and on the product or product
family pages on a corporate website.
Power Source
Identifies complementary products specifically
designed for use with or usable with and services
rendered in developing, building or maintaining
cores, processors, and hardware and computer
systems of any type that include and are 100%
compatible with the core Power Architecture
technology, specifically the standard instruction
set architecture represented by the Power ISA
or PowerPC ISA specifications. Products may
include software, tools, and test equipment as
examples. Services may include manufacturing and
programming, as examples.
May be used on collateral such as product or
service brochures, fact sheets, user manuals and
presentations; product packaging; and on websites
related to qualified products or services.
19 of 36
Alternative
Power.org Trademark License Agreement
Document Version 3 March 2008
Core elements Signature system
Power.org
Represents the organization that is responsible
for the evolution of the Power Architecture
technology and management of Power Architecture
brand communications and experiences (e.g., ISA,
community activities, ecosystem support).
May be used by the Power.org “company”
(IEEE-ISTO and Power.org working groups). May
be used on collateral, PR, packaging, documents,
signage, advertising, corporate website and
presentations.
Power.org Member
Identifies corporate members (e.g., Founder,
Sponsor, Participant) of Power.org. This endorsement
should only be used by current members of
Power.org. By using this logo, members acknowledge
and showcase their affiliation with Power.org and,
by extension, their participation in the community
driving standards activity to shape the direction of
the technology.
Is used when communication speaks to Power.org
as a community or standards body or where
company affiliations are listed. Typical items include
corporate website, printed collateral, presentations
and event collateral.
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Power.org Trademark License Agreement
Document Version 3 March 2008
Core elements Logo color
Color is a critical component of the Power
Architecture visual identity system.
The primary brand color, Power Green,
communicates growth, enablement,
empowerment, harmony, energy and
fresh thinking.
The preferred version is the black carrier
with white logotype. It is permissible
to reproduce the Power logo and
Power.org logo with white carrier and
black logotype. For approval, contact
brandlicensing@power.org.
For more information on the Power
Architecture color palette, refer to
page 2.12.
Preferred—color version
with black carrier
If cost or media prohibit using the color
signature, other versions may be used.
The grayscale alternative should be used
only when black and white reproduction
is necessary. For situations in which the
design or media prevent the use of the
color or grayscale versions, a one-color
version has been developed. A final option
has been provided for extremely limited
use such as engraving, embroidering, etc.
To protect the presence and strength of
the Power Architecture visual identity and
trademark, the Power logo should never be
redrawn or altered in any way.
Color version—white
carrier
Black (grayscale)
Solid logo, limited use—
embroidery, engraving,
embossing
* Note. Color versions of the Power and Power.org
artwork are also available without the carrier as
illustrated on pages 2.3 and 2.4.
* Note. Use of the Power Band
separate from the word Power
is for extremely limited use.
Contact brandlicensing@power.org
for approval.
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Power.org Trademark License Agreement
Document Version 3 March 2008
Core elements Logo with carrier clear space
A minimum amount of clear space must
always surround all versions of the logo.
This space is equal to the height of the cap
“P” in Power. In general, a larger amount of
visually uninterrupted space should be kept
clear for optimal visibility.
* Note. The same clear space rules apply to both
the preferred and alternative Power.org logos.
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Power.org Trademark License Agreement
Document Version 3 March 2008
Core elements Logo with no carrier clear space
A minimum amount of clear space must
always surround all versions of the logo
without the carrier shape. This space is
equal to double the height of the cap "P"
in Power. In general, a larger amount of
visually uninterrupted space should be kept
clear for optimal visibility.
This line does not print.
This line does not print.
This line does not print.
* Note. Keep in mind the clearspace on a Power logo
without a carrier shape includes the area ordinarily
occupied by the carrier shape and extends beyond that
shape into the minimum allowable clearspace area.
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Power.org Trademark License Agreement
Document Version 3 March 2008
Core elements Logo minimum size
All logos have been measured in width.
Preferred Power logo
To ensure quality reproduction in print,
the preferred Power logo should appear no
smaller than .45" in width.
In digital applications, the preferred Power
logo should appear no smaller than 60 pixels
in width.
.45"
60px
Alternative Power logo
The alternative (horizontal) Power logo must
appear no smaller than .55" in width.
In digital applications, the horizontal logo
should appear no smaller than 70 pixels
in width.
.55"
70px
Alternative Power logo with no carrier
The alternative vertical Power logo
without carrier must appear no smaller
than .3125" (45 pixels) in width.
The alternative horizontal Power logo
without carrier must appear no smaller
than .45" (60 pixels) in width.
.3125"
45px
.45"
60px
Power logo lockups
To ensure quality reproduction in print,
all vertical lockups must appear no smaller
than .45" in width.
In digital applications, it is preferred that
all vertical lockups appear no smaller than
60 pixels in width.
.45"
60px
.45"
60px
Power.org logo and lockups
Power.org logo and lockups must appear
no smaller than .7" in width.
In digital applications, Power.org logo and
lockups should appear no smaller than
90 pixels in width.
.7"
90px
.7"
90px
Power.org logo with no carrier
Power.org logo without carrier must appear
no smaller than .6" (80 pixels) in width.
.6"
80px
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Power.org Trademark License Agreement
Document Version 3 March 2008
Core elements Examples of inappropriate use
Shown here are just a few examples of
what “not to do” with the Power logo.
Always treat the logo with care and
use only authorized electronic artwork
available from Power.org.
The following rules apply to all variants
of the Power logo.
Do not use the
Power logotype or
symbol separately.
Do not modify the
logotype or symbol.
Do not alter the scale
relationship between
the logotype and symbol.
“Help drive the future
of
innovation.”
ENHANCED
Do not use the Power logo in
conjunction with typography.
Do not reproduce the
Power Band in solid green.
Do not lock up copy or other
graphic elements to the logo.
Do not create unauthorized
variants of the logo
(e.g., extension bar).
Do not alter the arrangement
of the logotype and symbol.
Do not alter the
coloration of the symbol.
Do not alter the
proportions of the logo.
Do not modify the logo
carrier shape or color.
Do not place the Power
logo on dark areas with
insufficient contrast.
Do not add a white
frame around the logo.
Do not place the Power
logo over the application
showcased in a photo
or illustration.
Do not place the Power
logo—white logotype, no
carrier—on a background
that is not black.
25 of 36
Do not place the Power
logo—black logotype, no
carrier—on a background
that is not white.
Power.org Trademark License Agreement
Document Version 3 March 2008
Core elements Color palette
Color is a critical component of the
Power Architecture visual identity system.
The primary brand color,
Power Green, communicates growth,
enablement, empowerment, harmony,
energy and fresh thinking.
Power Green may be used as a large field
of color and to highlight copy.
Additional support colors are available for
use in charts and graphs in collateral and
PowerPoint. These colors should be used
sparingly so as not to diminish our
brand color, Power Green.
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When using the support colors, neutral or
cool colors should be used before warm
colors. Warm colors may only be used
when three or more colors are needed
in a chart or graph.
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* Note. There is no direct PANTONE® marking system for these colors.
Always use the prescribed formulas as noted above. For questions
please contact brandlicensing@power.org.
26 of 36
Power.org Trademark License Agreement
Document Version 3 March 2008
Core elements Typography
The primary Power Architecture typeface is
Corisande. This typeface is a modern sansserif, which compliments the fluidity of the
Power Band symbol.
Use Corisande Regular for the majority
of information. Corisande Italic and Bold
should be used sparingly, to emphasize
keywords. Corisande Light should be used
for large display settings (headlines, etc.).
,X[R\JWMN;NP^UJ[
JKLMNOPQRSTUVWXYZ[\]^
_`abc*+,-./0123456
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Corisande should be used for all
Power Architecture communications.
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27 of 36
Power.org Trademark License Agreement
Document Version 3 March 2008
Core elements Typography desktop/web
For desktop applications, such as Microsoft
Word® and PowerPoint®, and in web
applications, Verdana may be used in place
of Corisande.
Verdana Regular
abcdefghijklmnopqrstu
vwxyzABCDEFGHIJKLM
NOPQRSTUVWXYZ123
4 5 6 7 8 9 0 ! ? @ # $ % & * ( );
Verdana Bold
abcdefghijklmnopqrstu
vwxyzABCDEFGHIJKLM
NOPQRSTUVWXYZ123
4567890!?@#$%&*();
28 of 36
Power.org Trademark License Agreement
Document Version 3 March 2008
Core elements Type and color do not examples
Correct use of type and color is essential
to maintaining the integrity of our visual
identity program.
Incorrect uses of Power Architecture type
and color are demonstrated here.
There are, of course, many other
unacceptable variations. It is everyone’s
responsibility to maintain the integrity of
the Power Architecture visual identity and
avoid using type or color other than what
is outlined in these brand standards.
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“Help drive the future
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of Power innovation.”
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UXPXRWLXWS^WL]RXW
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b^cY!VhbZbWZghd[i]Z
EdlZg6gX]^iZXijgZZXdhnhiZb
hdjcYd[[VWdjii]ZEdlZg#dg\
^c^i^Vi^kZ#º
-XWX]^\NR]JURL]bYNOX[
UJ[PNJVX^W]\XOLXYb
-XWX]^\N]bYXP[JYQbX]QN[
]QJW,X[R\JWMNX[?N[MJWJ
®/RWMX^]`QJ]\XW]QNLXVV^WR]b\
VRWMJ\VNVKN[\XO]QN
9X`N[*[LQR]NL]^[NNLX\b\]NV\X^WMXOO
JKX^]]QN9X`N[X[PRWR]RJ]R_N¯
-XWX]\N]]bYXP[JYQb
LNW]N[NMX[OU^\Q[RPQ]
®1NUYM[R_N]QNO^]^[N
XO9X`N[RWWX_J]RXW¯
-XWX]^\N^WJ^]QX[RcNMLXUX[\
-XWX]JU]N[]QN
Y[XYX[]RXW\XO]QNUXPX
29 of 36
-XWX]VXMROb]QNUXPXLJ[[RN[±\
\QJYNX[LXUX[
Power.org Trademark License Agreement
Document Version 3 March 2008
Visual system Power logo
Power logo
Visual embodiment of the Power Architecture
brand representing the Power Architecture
platform.
May be used by Power.org members (Founder,
Sponsor, Participant) in good standing, on
packaging, brochures, signage, advertising and
corporate website. Use by Developer members
may be authorized on a case-by-case basis
by the Power Brand Advisory Council at
brandlicensing@power.org.
You can deliver
innovation
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genitus. Quis wisi iustum praesent te esca dignissim,
exerci reprobo vulputate. Delenit, fatua consequat
The following guidelines should be followed in
applying the logo:
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modo elit mauris ne nobis in quis, fere jus zelus probo.
• The logo should be scaled and placed to
appear equal or subordinate to the company
identity
•Dominant use of the Power logo is
acceptable for certain applications
such as merchandise items
•Sufficient logo clear space is maintained
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The use of the Power logo is carefully
controlled and each instance of use must
be cleared by Power.org. Please contact
brandlicensing@power.org for approval.
Advance Information
Power Architecture™
Microprocessors:
Hardware Specifications
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si feugiat. Et ille exerci esse duis ea qui sed zelus os lobortis ullamcorper
appellatio. Antehabeo quae vulputate ut, nibh natu aliquip dolus adsum
neque. Iusto virtus dolore utrum, dolor vero mauris volutpat validus nutus
scisco dignissim. Lobortis usitas loquor vel nobis comis pneum nimis vel ut
esca abico at, acsi odio. Commodo exerci vulpes tristique vel, in.
Merchandise
Spec sheet
30 of 36
Power.org Trademark License Agreement
Document Version 3 March 2008
Visual system Power.org Member
The 'Power.org Member' logo identifies
corporate members of Power.org and
acknowledges their affiliation with
Power.org and their participation in
the community.
It may be used on collateral, such as
single product fact sheets and product
summaries, presentations, corporate
Website and event collateral.
The following guidelines should be used
in applying the logo:
• The preferred logo placement is along
the bottom edge
Network Security
Solutions
• The logo should be scaled to appear
subordinate to the member's identity
• Sufficient logo clear space is maintained
• When placed alongside other product
endorsement logos, 'Power.org Member'
must appear visually equal to the other
marks
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Brochure cover and back
31 of 36
Power.org Trademark License Agreement
Document Version 3 March 2008
Visual system Power.org Member
http://www.techco.com
SEARCH
Network solutions.
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Website
Preferred placement of the logo
on websites is above the fold.
OVERVIEW
This text box is a placeholder for main points about the chart(s)
below. Text size is 18 pt.
Features
INTERNET
(OUTSIDE
NETWORK)
LOREM IPSUM DOLOR
FIREWALL
VPN
SERVERS
At least 1.5 GHz
nstructions per Clock
4 (3 + Branch)
L1 Cache (integrated)
32 KB instruction
Execution Units
Integer(4),
Bus Protocol
MPX/60x
Bus Frequency
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INSIDE
NETWORK
ROUTER
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CPU Speeds (internal)
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SERVERS
DMZ 2
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consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut
laoreet dolore magna aliquam erat
volutpat. Ut wisi enim ad minim
veniam, quis nostrud exerci tation
ullamo corper suscipit lex obortis nisl
ut aliquip ea commodo wisi.
DMZ 1
LOREM IPSUM
Presentation
200 MHz
Bus Interface
64-bit
Package
360 HiCTE BGA
Freescale™ and the Freescale logo are trademarks of Freescale Semiconductor, Inc. The PowerPC name is a trademark
of IBM Corp. and used under license.
All other product or service names are the property of their respective owners.
© Freescale Semiconductor, Inc. 2005
Document Number: MPC7448POWPCFS
REV 1
Fact sheet
32 of 36
SERVERS
INTERNET
(OUTSIDE
NETWORK)
INSIDE
NETWORK
ROUTER
FIREWALL
VPN
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SERVERS
Power.org Trademark License Agreement
Document Version 3 March 2008
Visual system Built on Power and Power Source
The ‘Built on Power’ and 'Power Source' logos
are used to affiliate products or services with the
Power Architecture technology platform.
Either mark may be used on collateral, packaging,
single product fact sheets, product summaries,
presentations, and on the product or product
family pages on a corporate website.
The following guidelines should be followed in
applying the logo:
• The logo should be scaled and placed to appear
subordinate to the company identity
Introducing
ABC123
• The preferred logo placement is seen in direct
relation to the description of the Power
Architecture technology (above the fold
on websites)
See the next big thing
in Semico Power Architecture™
solutions
• Sufficient logo clear space is maintained
• When placed alongside other product
endorsement logos, 'Built on Power' must appear
visually equal to the other marks
Learn how Semico Power Architecture solutions
can help you stay ahead of the competition
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damnum turpis jumentum et. Odio lenis nimis defui antehabeo, cui torqueo
vel valetudo. Singularis iriure lobortis, tristique vel molior sudo genitus. Quis
wisi iustum praesent te esca dignissim, exerci reprobo vulputate. Delenit,
fatua consequat ventosus caecus vel quidne virtus.
Semico
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Product ad
Semico
http://www.semico.com
Semico
HOME
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ABC101
Power Architecture™
Platform Processors
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ABC303
High Performance At Low Power
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ut. Nibh, vereor facilisi iusto obruo, et antehabeo cui foras.
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comis eu cogo indoles venio vulputate. Facilisis modo, vero velit
pagus bene. Tincidunt immitto neo, esca et verto interdico
quibus nostrud consectetuer esca luptatum.
AB Semi
Platform-Processor Friendly
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valetudo vel decet.
PROCESSORS
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August 2007
Abstract
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In This Paper
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Website
White paper
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Power.org Trademark License Agreement
Document Version 3 March 2008
Using wordmarks in text
Protecting our trademark
Trademark footnote
Power Architecture is a trademark that is
sublicensed to the community by Power.org.
Using our trademark correctly and consistently on
all communications will ensure maximum value
is attributed to the Power Architecture brand.
The following trademark footnote should
be used whenever any of the logos or
wordmarks contained/demonstrated
within these brand standards are used:
The Power Architecture and Power.org
wordmarks and the Power and Power.org
logos and related marks are trademarks
and service marks licensed by Power.org.
The Power Architecture trademark is a valuable
asset that must be protected. As such, the ®
symbol should always follow our name during its
first use in text on a page.
To protect the Power Architecture trademark,
the trademark should always be modifying a noun
providing an appropriate frame of reference.
Appropriate frames of reference:
Technology
•Power Architecture licensing
•Power Architecture road map
•Power Architecture technology
•Power Architecture solutions
•Power Architecture platform
Brand
•Power Architecture logotype
•Power Architecture signature
•Power Architecture trademark
Experience
•Power Architecture philosophy
•Power Architecture ecosystem
Inappropriate uses create confusion and hinder
our ability to protect our trademark.
Inappropriate uses:
•The word Power is not an appropriate shorthand
reference for Power Architecture in written
communications.
•The Power Architecture name should never appear
in all upper-case lettering (e.g., POWER Architecture)
or lower-case lettering (e.g., power architecture).
•The possessive case (i.e., Power Architecture’s,
Power’s, Architecture’s) should not be used.
34 of 36
Power.org Trademark License Agreement
Document Version 3 March 2008
Contacts
For questions or to use logos that require approval,
please contact:
brandlicensing@power.org
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ATTACHMENT 5
Administration Fees
Mark
Membership Status
POWER ARCHITECTURE
A member, in good
standing, of Power.org at
any membership level
Power logo
A member, in good
standing, of Power.org at
the level of Founder,
Sponsor or Participant
Free
Power logo
A Developer or non-member
of Power.org
Fee may be assessed at
Power.org’s discretion
Built on Power Logo
A member, in good
standing, of Power.org at
any membership level
Free
Power.org Member
Logo
A member, in good
standing, of Power.org at
any membership level.
Free
Power Source Logo
A member, in good
standing, of Power.org at
any membership level.
Free
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Annual Administration
Fee (calendar year)
Free