1. No category

Jason Craighead
Moon & Lola’s
WALTE
Artist on the verge
Jewelry empire
Stanbury
Raleigh’s hottest restaurant
At the table
A perfect picnic
Lauren Kennedy
WALTER Profile
The Whirl
Raleigh on the town
FEBRUARY 2014
$4.95
JUNE/JULY 2013
SUMMER ISSUE
$4.95
HARNESSED
INSTINCT
Falconry in Raleigh
The taste of summer
RALEIGH-MADE
ICE CREAMS
waltermagazine.com
waltermagazine.com
t
WALTER
NOVEMBER 2014
$4.95
AUGUST 2014
A SECRET
GARDEN
blooms in Raleigh
AUGUST 2014
waltermagazine.com
$4.95
media kit 2015
waltermagazine.com
MEDIA KIT 2015
important dates
February
March
April
May
June/July
August
September
October
November
Dec./Jan. ‘16
Ad Materials/
Proof Deadline
Friday
Jan. 2
Friday
Jan. 30
Friday
Feb. 27
Friday
Apr. 3
Friday
May 1
Friday
July 3
Friday
July 31
Friday
Sept. 4
Friday
Oct. 2
Friday
Oct. 30
Space
Deadline
Tuesday
Jan. 6
Tuesday
Feb. 3
Tuesday
Mar. 3
Tuesday
Apr. 7
Tuesday
May 5
Tuesday
July 7
Tuesday
Aug. 4
Tuesday
Sept. 9
Tuesday
Oct. 6
Tuesday
Nov. 3
Thursday
Mar. 12
Monday
Apr. 13
Wednesday
May 13
Tuesday
July 14
Wednesday
Aug. 12
Friday
Sept. 11
Wednesday
Oct. 14
Wednesday
Nov. 11
EDI Ad
Deadline
Wednesday Wednesday
Jan. 14
Feb. 11
Ad Release
Deadline
Friday
Jan. 16
Friday
Feb. 13
Monday
Mar. 16
Wednesday
Apr. 15
Friday
May 15
Thursday
July 16
Friday
Aug. 14
Tuesday
Sept. 15
Friday
Oct. 16
Friday
Nov. 13
Copies
In Home
Saturday
Jan. 31
Saturday
Feb. 28
Tuesday
Mar. 31
Thursday
Apr. 30
Saturday
May 30
Friday
July 31
Monday
Aug. 31
Wednesday
Sept. 30
Saturday
Oct. 31
Monday
Nov. 30
10 issues per year. Dec./Jan. and June/July are combined issues. Dates subject to change.
ad sizes
Trim size = 9 x 10.875 inches
Please provide PDFs with fonts embedded, using CMYK format for photos at 150 line
screen, 300 dpi resolution. Keep all logos and text inside the live area listed below.
TWO-Page Spread
Bleed Area
18.25 x 11.125
Live Area
17.5 x 10.375
2/3 page
Bleed Area
5.975 x 11.125
Live Area
5.6 x 10.375
Full page
Bleed Area
9.25 x 11.125
Live Area
8.5 x 10.375
1/2 page horizontal
Bleed Area
9.25 x 5.475
Live Area
8.5 x 5.1
1/3 page
VErtical
2.7 x
10.375
1/2 page
VERTICAL
Bleed Area
4.525 x 11.125
Live Area
4.15 x 10.375
1/3 page square
5.6 x 5.1
For Production support, contact mlong@newsobserver.com or 919.836.5670
1/4 page
4.15 x 5.1
MEDIA KIT 2015
waltermagazine.com
advertising rates
2-page spread
Full page
2/3 page
1/2 page
1/3 page
1/4 page
1 time
$4,950 $2,970 $2,235 $1,785 $1,345 $1,050 3 times
$4,160
$2,500
$1,885
$1,500
$1,130
$890
6 times
$3,690
$2,215
$1,665
$1,330
$1,000
$785
10 times
$3,410
$2,050
$1,535
$1,225
$920
$720
Consider these special advertising options to
get maximum exposure for your message.
The Stitch-In Card is
paired with a full-page
right-read ad.
premium positions
1 time
10 times
Back cover $4,450
$3,180
Inside front $4,080
$2,915
Inside back $4,080
$2,915
Forward position
pages 3-9 or 11 $3,265
$2,335
Two-page spread $5490
$3,925
Insert glued in the
magazine that can be
easily removed.
(not shown)
special products
The Gatefold is a four-page
foldout on sturdy 80 lb. paper,
stitched into Walter and featuring
perforation for easy removal.
Gatefold 80# $7,750 17.75 x 10.875
folded to 8.75 x 10.875, 4-color both sides, 80# paper
Gatefold 100# $9,750 17.75 x 10.875
folded to 8.75 x 10.875, 4-color both sides, 100# paper
Polybag Insert single $4,500 9 x 10.75
single-sheet, 70# gloss text, 4-color both sides, in polybag
Polybag Insert 4 pg. $7,500 17 x 10.875
folded to 8.5 x 10.875, 70# gloss text, 4-color both sides
Tip-on Insert 4 pg. $6,500
10 x 7.5
folds to 5 x 7.5, 100# gloss text, 4-color both sides
Tip-on Insert 8 pg.
$9,750
10 x 7.5
folds to 5 x 7.5, 100# gloss text, 4-color both sides
StiTCh-In Card
$2,295
6 x 4.5
4-color process both sides, requires purchase of full page ad in
same issue
Cover Sleeve $7,995 20 x 5 wrap
cancellation
Cancellations must be submitted in writing 15 days prior to closing
date of the issue in which the ad was to be published. Advertiser is
otherwise liable for scheduled advertising. In the absence of a written
cancellation notice, Publisher may insert the last advertisement
appearing and bill said advertisement to advertiser toward fulfillment
of the contract obligation. Delinquent or unfulfilled contracts are
subject to short rate and cancellation.
If Advertiser’s net billings do not equal or exceed the amount
contracted for, Advertiser agrees to additionally pay the Publisher the
difference between the contract rates and the rates actually earned.
With the Cover Sleeve, your
ad wraps around the entire
magazine and is easily
removed for long shelf-life.
Your insert is packaged outside
Walter, inside a polybag.
(not shown)
Your Ad
Here
Distribution 27,500
Audience
•2
6,370 copies are delivered to Wake County
residents with annual household incomes of
$225,000 and those living in homes valued at
$450,000 or more.
•A
dvertisers receive a limited number of copies for
clients and customers. Attractive countertop trays
are available to display and distribute the magazine.
•C
opies are distributed in doctors’ waiting rooms,
high-end spas and hotels, and at select upscale
retail and service businesses.
• Men 48%, Women 52%
• Average age, 52.3
• Average household income, $128,300
• College degree or higher, 60%
•W
alter has more than 1,000 paid subscribers in
addition to our complimentary mailed copies.
• Own a home, 93%
Source: Scarborough Research, Raleigh-Durham DMA, April 2013-March 2014
Distribution Addresses 2014-15
27525
27522
27549
27704
27701
27596
27587
27514
27707
27508
27614
27703
27613
27510
27571
27690
27615
27713
27617
27560
27616
27517
27609
27607
27513
27519
27608
27604
27597
27545
27605
27591
27557
27601
27523
27511
27606
27610
27518
27502
27539
27603
27527
27529
27562
27520
27540
275
27576
27592
27526
27568
Denise Walker
Advertising Director
Denise.Walker@waltermagazine.com
919.836.5660
Martha Heath
Advertising Account Executive
Martha.Heath@waltermagazine.com
919.836.5613
Cristina Baker
Advertising Account Executive
Cristina.Baker@waltermagazine.com
919.836.2860