1. art and entertainment
2. shows and events
3. concert

Vol XI: Issue 8
A community newsletter from the
Pawling Chamber of Commerce
serving the Pawling, Holmes
and Whaley Lake Communities.
NOVEMBER 2014
New Developments in
Pawling Village
Inside this issue
Business Matters: Use the Most
Valuable Real Estate on Your Web Site
Pawling Concert Series: The
Sounding Brass
Gallery on the Green: Earthly
Delights II
The Living Landscape Journal:
Evergreening Up the Landscape
The Computer Guy: Save Your Photos
Automatically
The economic development of Pawling Village is extremely important to the continued
growth of our local businesses as well as a key driver of attracting new businesses to our
community. Lots of great improvements have been taking place in Pawling Village...some
you may have seen and others you probably haven't seen yet...
Roads and Sidewalk Improvements
Broad Street, Arch Street, Union Street and part of Charles Colman Boulevard have been
recently paved and sidewalks added or improved, including making them handicapped
accessible. This is just the beginning of a repaving project which is planned for other
Village roads. A process has been started to apply for grants to fund this repaving and to
complement what has already been done. This project is important to the overall goal of
making the Village more pedestrian friendly and increasing business and tourism.
Financial Focus: Prepare Far Ahead
for Long Care Costs
Member News and More
GET PAWLING MATTERS
ONLINE
PDFs of this and past issues
are available on our web site
www.pawlingchamber.org
33 Main Street, the site of the old Reilly’s Garage
(continued on page 3)
Light Up Pawling This Holiday Season
Pawling’s traditional celebration for the holiday season is just weeks away. The horse drawn
wagon that brings Santa and his elves to Pawling, the tree lighting event at the Chamber
building, the musicians and singers from our schools, the hot soups and hot chocolate,
cookies and gifts for the children help us launch the holiday season in Pawling.
Funding this event is urgently needed. The chamber and its volunteers are vital and appreciated
as well as sponsorship funding for special activities including lighting the large 60’ tree, the
chamber building, the wreaths and lights in the village and the horse drawn wagon for Santa.
Charles Colman Blvd
P.O. Box 19 Pawling, NY 12564
845-855-0500
Please support this year’s Pawling Decemberfest and Tree Lighting with a donation or sponsorship. Major sponsors will be recognized at our December 5th
(continued on page 10)
2
Pawling Matters
Pawling Matters
Business Matters
Brought to you by SCORE “Counselors to America’s Business.“ To learn more about how SCORE can help your
business, e-mail them at scoredcny@hotmail.com or call 845-454-1700 x 1021 for the Dutchess Chapter, or find a
counselor online at www.score.org.
Use the Most Valuable Real
Estate on Your Web Site To
Capture Your Visitors’ Attention
By Corey Rudl, Internet Marketing Center
Just like in spy movies where the hero has 10 suspense-filled seconds to dispose of his or
her latest assignment before it self-destructs, you have an equally short 10 seconds to grab
your visitors’ attention before your chances of making a sale self-destruct and your firsttime visitors leave your site forever.
Your mission, should you choose to accept it, is to make those critical 10 seconds count by
ensuring that the first fold of your Web site (the first screen of your Web site visible without
scrolling) snags the attention of your visitors with a compelling benefit that persuades them
to stay just a few minutes longer to find out what you offer.
Pawling
Events Calendar
Pawling Concert Series
The Rose Ensemble
Friday, March 27
• Make visitors’ lives easier
• Save them money
• Save them time
• Help them in their personal lives
• Provide additional income
(continued on page 8)
Adult tickets are $30, students $15 and those 12 and under are
guests of the Series. These can be purchased at the Book Cove in
Pawling, at the door on the evening of the concert and through
Paypal. A light supper of soup, salad and sandwich may be bought
from 6 - 7:30 PM at the CAVE, located in the basement of Cluett.
The Chapel is just steps away and is handicapped accessible.
Parking is plentiful.
Pawling Concert Series
The Hot Sardines
Friday, April 17
All Saints’ Chapel on the campus of Trinity-Pawling School will
ring out with the sounds of the Empire Brass on Friday, November
14. The Boston Globe noted about the quintet, “a live performance
sends a thrill of pleasure through your nervous system”. This thrill
will be specially underwritten by Key Bank of New York.
The five musicians - all of whom have held leading positions with
major American orchestras - perform over 100 concerts a year in
cities such as New York, Boston, Chicago, Washington, London,
Zurich and Tokyo. The artists have served as Faculty Quintet-inResidence at Boston University for 13 years. They have introduced
The next concert is on Friday, December 5 and introduces our audience to the famous American Boychoir - perhaps an answer to the
Boys Choir of Vienna? A salute to the holiday season! For information call 845 - 855- 3100.
The Pawling Concert Series is underwritten, partially, by the New
York State Council on the Arts and by Arts Mid-Hudson. Annual
support is donated by Castagna Reality, Joe Pietryka Incorporated,
M&T Charitable Foundation, Andron Construction and by Joseph
Meunier & Sons.
New Developments in Pawling Village
SPECIAL NOTE:
Next General Meeting is
Tues,November 18, 2014, 6 pm
Communicate Your Biggest Benefit With Your Headline
Any professional copywriter will tell you that your headline can make or break your success.
Unfortunately, this is an element that is sorely undervalued by most site owners. The very
first thing that should draw the eyes of your visitors when they arrive at your Web site is a
headline that clearly states the biggest benefit your site has to offer. Graphics, logos,
illustrations, menus and links, should never overpower or distract from this critical element.
Your headline should be located at the very top, center of the page in a larger font size that
naturally attracts attention. It should communicate information about what you offer and
how you’re going to:
The concert begins at 8 PM and the artists will parade their techniques in the first half of the evening with works to include
Scarlatti, Mozart and Bach. In the second half they will let loose
with Miles Davis, George Gershwin, Fats Waller, Aaron Copland
and even the Ode to Joy by Beethoven, among other stunners.
Pawling Concert Series
The American Boychoir
Friday, December 5
I know this concept probably sounds simple enough; however, most Web site owners make
fatal mistakes here that drive visitors away and limit the sales potential of their sites. In the
process of trying to “tell it all”...“sell it all”...or “dazzle `em all,” they just end up “confusing
`em all.” Or they assume that their Web site will sell the offer itself and don't provide any
information. Think about all of those times you've arrived at Web sites that:
We’ve all been to (and been frustrated by) these sites. So what can you do to ensure that
your site isn’t one of them?
audiences to the excitement of brass music that ranges from Bach
and Handel to jazz and Broadway. The performers are Rolf
Smedvig, Trumpet and a founding member, Derek Lockhart,
Trumpet, Victor Sungarian, French Horn, Greg Spiridopoulos,
Trombone and Kenneth Amis, Tuba.
Tree Lighting
Friday, December 5
The first fold of your Web site needs to be strategically designed so that, in 10 seconds or
less, it clearly communicates the biggest, most compelling benefit you have to offer your
visitors.
• Overwhelms you with graphics
• Points you in 14 different directions with links here, there and everywhere
• Annoys you with flashy banners
• Slows you down with a long, pointless Flash presentation
• Spends the entire first page talking about “Mission Statements”
• And just plain drive you away with a lack of relevant information
The Sounding Brass
Pawling Concert Series
Empire Brass
Friday, November 14
What’s Up With This 10-Second Rule, Anyway? The first fold is literally the most valuable
real estate on your Web site because this is the screen that your visitors absorb during the
first 10 seconds of their visit and use to make their “should I stay or should I go” decision.
That's why you'll frequently hear me refer to “the 10-second rule.”
RSVP: Marie 845-855-1632
Note to Member Organizations:
The Events Calendar is for Chamber,
Town, Village and cultural events. For
any other events, member organizations can submit a mini article about
the event, its background, its purpose, etc. to PM for consideration.
Please prepare your information by
the 10th of the previous month and
deliver it to the Chamber building or
e-mail to pccny@bww.com
3
Pawling Welcome Center
The Pawling Chamber of Commerce’s office remains in the same
building location on Charles Colman Blvd. which is now called
the Pawling Welcome Center and is one of Dutchess County’s designated Tourism Information Centers. The building has been updated to include two handicap accessible bathrooms with a separate
entrance. First time visitors to Pawling as well as residents are
welcomed by a volunteer staff (the Chamber’s “Ambassadors”)
who can offer a variety of information and related materials. The
recently landscaped entrance and signage is impressive and will
serve to bring more attention to the Village of Pawling.
Old Buildings and New Businesses
The repurposing of old buildings and new buildings in Pawling
has been the topic of conversations for a while. There are several
potential businesses looking at utilizing the old IGA store building
at Pawling Commons. This would be a wonderful use of this currently empty 15,000 square foot building.In addition, The
Morrison Building has recently been sold to a dental practice,
Quality Dental Care, PC which plans to move their full service
practice, including specialists, to this building in Pawling Village.
(continued from page 1)
Reilly’s Garage
You may be aware that Mayor Robert Liffland owned this building
on East Main Street, which was originally built in the early 1900’s.
The property was previously deemed contaminated by NY State.
After a significant and very expensive cleanup project, it was
finally DEC certified to be useable. Over the eight years he
owned, the property, the Mayor received many offers to purchase
the property. However, he held off until he received an offer with
plans which fit into the Village Master Plan in terms of how the
new building would look and be used. The new owner is a Pawling
Resident, who is very interested in putting up a quality building
which will fit the look and feel of the Village. Unfortunately,
what was left of the existing building and foundation was in such a
state of disrepair, it had to be torn down. The plans for the new
mixed use building include 3 floors and keep the same footprint,
with a first floor of retail space and two floors for apartments.
These are the latest in a flurry of new interest, construction and
new businesses to Pawling Village bringing short and long term
jobs, as well as tourists and customers to our community.
4
Pawling Matters
Pawling Matters
Gallery on the Green Presents Earthly Delights II
Gallery on the Green announces its second group exhibition of
works in Ceramics, Mixed Media, Sculpture and Textile.
Exhibitors include Barbara Allen, Joel Brown, Deb Heid, Nancy
Holmes-Doyle, Kyle Galloway, Lindi Gessin, Peter Kukresh,
Deb Lecce, Alison Palmer and Missy Stevens. The show will open
on Saturday, November 29th and run through the holidays. A
reception is to be held Saturday, November 29th, 5-7 pm.
The Gallery on the Green is located at 7 Arch Street in Pawling.
Hours are Wednesday through Saturday from noon to 5pm and
always by appointment. To arrange an appointment, call
845.855.5642. For more information visit www.gotgpawling.com.
Many of the ceramic pieces are informed by cultural and sociological influences. Each piece embodies experiences garnered in Asia,
Africa and throughout the Americas. They are executed in figurative,
sculptural, whimsical and even archeological styles using different
processes and firing techniques, including reduction firing and
wood firing. The show also features evocative prints based on man
and nature.
More information on each artist and their work can be found at
www.gotgpawling.com/sculpture/group-show
Gallery on the Green represents contemporary artists whose works
range from representational to abstract. From painting to drawing,
from sculpture to mixed media, it exhibits innovative artists who
share a high standard of excellence and artistic judgment and is
taking the lead in helping Eastern Dutchess County establish a
major presence in the Tri-State arts scene.
DA VINCI ROBOTIC SURGERY MAKES BIG THINGS HAPPEN
Pawling Concert Series
THROUGH THE TINIEST OF INCISIONS.
presents with Key Bank of New York
Empire Brass
At Health Quest, our surgeons are using the most advanced technology available today — like
the da Vinci Robotic Surgical System. With the help of this state-of-the-art robotic technology
our specially trained surgeons are able to perform both delicate and complex operations
through the smallest of incisions. That means less blood loss, fewer complications and most
importantly, a shorter recover y time. It ’s no wonder 99% of patients who have had da Vinci
surger y said they would recommend it to others.
Friday, November 14
8 P.M.
All Saints’ Chapel
at Trinity-Pawling School
It was a dark and stormy night
many years ago when this
iconic group overcame the
weather and shook the walls of
All Saints' Chapel in one of
the best received concerts the
series has ever enjoyed.
Welcome back!?
SMART
GROWTH
IS HERE
CASTAGNA COMMERCE PARK
Route 22, Pawling, New York
FIRST PHASE BEGINNING IN 2014
80 Units of Senior Housing
&
67,000 sq ft Medical Office Building
Carefully Planned and Approved for
Medical Office · Professional Office · Retail · Hotel
and up to 400 senior living
P U T N A M H O S P I TA L C EN T ER
/ MyHealthQues t
VA S S A R B R OT H ERS M ED I C A L C EN T ER
www.health - quest .org/daVinci
Sources: American College of Healthcare Executives (ACHE), “Top Issues Facing Hospital CEOs 2009”; The Estes Park Institute, “The Top Issues in Health Care 2010.”
Adults $30, Students $15, children 12 and under, no charge. Soup, Salad,
Sandwich Supper 6-7:30 pm at The Cave. For information call 845.855.3100
“The Developer of Brady Brook Falls”
516.627.6700
5
6
Pawling Matters
Pawling Matters
The Living Landscape Journal: Evergreening up the Landscape
This year, the Pawling Sports Hall of Fame will be inducting its first
team, and next year will be the 40th anniversary of one of the best
ball teams ever to take the field in Pawling High School history -the 1975 Baseball Team.
This is the time of year when everyone starts to ask about what
type of Winter we should be preparing for. Many Meteorologists
across the area stick their neck out with this year's long range
winter forecast. I've heard everything from the worst Winter in 500
years to an average Winter with more precipitation than normal, so
I went to the local expert. I asked local Meteorologist, Mike
Shustak what his long range forecast was for this winter. He looked
at me as if he was rattling through long range weather maps in his
head and asked me if I had a quarter in my pocket. I handed him
the quarter and he flipped it in the air and said heads a bad winter,
tails a mild winter. It came down "tails" so according to Mikes
scientific analysis, we are in for a milder than normal Winter. By
the way, I saved the quarter.
November is preparing for a long Winter's nap as the Bear, Bat,
Woodchuck, Skunk, Raccoon and Chipmunk prepare to go into a
semi - hibernation state called "Torpor". The animals activity slows
way down where rest and inactivity becomes the normal.
The landscape in November looks unkempt as leaves, sticks and
stems are blown around in the consistent November breeze.
Evergreens become the focal point in the landscape this time of
year. Fall is the season to add a full bodied Native White Spruce to
that perimeter hedge row hole that needs to be filled. White Spruce
is one of the more delicate looking, short needled Spruce and the
tree cones at a young age. White Spruce is deer resistant and makes
a great Christmas Tree. I recommend planting a grove of them for
privacy in a sun filled location.
Native Mountain Laurel, Rhododendron, and Andromeda are the
perfect broad leaf evergreen shrubs to accent just about any
foundation, hedgerow or raised bed planting. Mountain Laurel
features my favorite broadleaf evergreen star shaped flower in red,
pink or white. If not planted in the proper soil and exposure, Laurel
Hall of Fame First Team
In 2008 the Pawling Central High School Sports Hall of Fame was
formed. Its purpose is to honor and perpetuate the memory of outstanding sports accomplishments, contributors or services by an individual athlete, coach, or team in the interscholastic athletic program
of the Pawling Central School District.
The rains began to fall in early October and in a month's time the
water levels were up to almost normal. We got a bit of a scare in
late October when the forecast was hinting at another Halloween
snow storm. That would have been the third Halloween snow storm
in five years. Let's be thankful that did not happen again.
The 1975 Baseball Team was Bi-Valley Champions, Section 1
Champions Class C, Section 1 Open Champions Class B and C,
Section 1 and 9 Regional Champions Class C and D. If there were
state rankings in place in 1975, as there are today, this team would
have been a strong candidate for State Champions. With a record of
20 wins and 6 losses, it took Class AA Champions Kingston N.Y. to
end Pawling's run.
The ‘75 team’s strength as with any great baseball team, was in its
pitchers. Gavin Russo, Larry Jackson, and Clark Murray were three
exceptionally good hurlers with very different pitching styles.
Team captain, Gavin Russo, was the ace of the staff with a tailing
fastball most batters couldn't see, let alone hit. Gavin's Varsity High
School baseball career record at Pawling was 20 wins and 5 losses
can be a tough plant to establish. Native Rhododendron comes in
all shapes and sizes. The larger Rosebay or Maximum
Rhododendron can reach 20' tall. The "Maxi" flowers in early
summer, and it's not unusual to see this pink to white flower in full
bloom early in July. Catawbiense Rhododendron flower much
earlier in the season and has a full hydrangea looking flower in
many different colors. In a naturalized bed the white, light lavender
and dark purple flower work well together. Andromeda flowers in
very early Spring and has a fragrant white bloom that has a similar
bell shape look and color as the native Blueberry flower.
7
McKinney & Doyle
Fine Foods
“Finally a bar for grown ups”
from 73' to 75'. Gavin never lost a league game finishing 15 and 0 in
the Bi-Valley League. Gavin was All League, First Team, Most
Valuable Player, and was named The Most Outstanding Baseball
Player in Dutchess County in 1975. He continued his baseball career
at Ithaca College and played professional baseball for the Newark
Co-Pilots in the NY-Penn League.
Larry Jackson was another hard throwing right-hander. Larry racked
up 25 wins in his three years playing Varsity Baseball and pitched a
no hitter against Rhinebeck. Larry went on to have a successful college pitching career at Jacksonville University and Cornell University.
Clark Murray was the outstanding lefty on the squad and pitched varsity baseball for four years. After going 6 and 1 his sophomore year,
he never lost a game his junior and senior years. Clark was 8 and 0 in
‘75 and set a league record striking out 19 batters in a no hitter
against Millbrook. Clark had an unbelievable move to first base and
was able to pick off runners at will. He was named All League in
‘75. Clark went on to Rollins College where he pitched against the
Minnesota Twins. He struck out three Twins batters in two innings.
Not only did the 1975 Baseball Team have great pitching, this team
played sound defense in the field. The all left-handed outfield was
the league's best. James Phillips was in right field. Jimmy was a good
defensive outfielder and a great leadoff hitter.
(continued on page 11)
earthly
delights II
Most years, our garden soil freezes by mid December so we have a
good 6 + weeks to add some handsome evergreens to our
landscape this Fall. "Last one to the garden center is a turkey."
- Pete and the Natives
www.nativelandscaping.net
Nov 29 thru Jan 9
Artist’s Reception
Nov 29 5-7 PM
Save Gas.
Shop Pawling.
845.855.3875
www.mckinneyanddoyle.com
&KDUOHV&ROPDQ%OYG‡3DZOLQJ1<
Gallery on the Green
7 Arch Street / Pawling, NY 12564
(845) 855-5642
Wed–Sat 12–5 or by appt.
gotgpawling.com
8
Pawling Matters
Pawling Matters
Most Valuable Real Estate on Your Web Site
• Entertain them
• Make them more attractive
• Help them feel better
Plus, it should be visually appealing. For your headline to be most
effective, your visitors must be able to absorb the benefits it shares
in a glance. So you not only need to write a killer headline, you
need to strategically format it. Use bolding, italics, and underlining
to tastefully emphasize key points. And watch where your lines break.
To illustrate these points, let’s pretend that you're brainstorming
headlines for your Web site that sells plastic cutlery (i.e. plastic
knives, forks and spoons):
Headline Comments:
• “Welcome to PlasticCutlery.net”
Your domain name should never be used as your title. It doesn't
communicate a benefit or give visitors a reason to stay.
• “Buy Our Perfect Picnic Pals”
You know what this means, but your visitors won’t. Are you selling
bug spray? Wine? Picnic baskets? Friends to picnic with? Visitors
should never have to read through your site to understand your title.
The benefit should be clear to everyone immediately.
• “Stick A Plastic Fork In It When It’s Done”
Don’t worry about being clever, worry about being clear. While
cute slogans might be fun to write, be careful that they're doing
more than amuse—make sure they’re selling visitors on why your
site is worth their time.
• “Durable Plastic Nourishment Ingesting Utensils Comprised
of Plasticizers, Fillers, Pigments, and other Additives”
Huh? Speak in a language that your target market is going to
understand. You’re only impressing yourself by overusing big words
in long, complicated sentences. Good writing is clear and concise.
So are good headlines.
• “Choose From Our Wide Selection Of Brand Name Plastic
Cutlery (Over 200 Tested, Proven Durable Styles)... Including
The Top 10 Patterns The Hollywood Stars Use”
Now I admit that this last headline is a bit of a stretch, but if you
are in the market for designer plastic utensils, these might be the
major benefits you are looking for. Notice that this headline clearly
expresses benefits like: Choose from a wide selection of plastic
cutlery (over 200 styles)... Choose from brand name cutlery... And
choose from patterns the stars use.
Capture Visitors' Names and Email Addresses
The next critical element that should appear within the first fold of
your Web site is an opt-in email form that offers visitors a compelling reason to become a subscriber. Not every person is going to
buy from you the first time they visit your site, so it's very important that you capture their names and email addresses before they
leave. You've spent the time, money and energy getting your site
listed in the search engines, recruiting link partners, purchasing
advertising in industry newsletters, writing free promotional arti-
(continued from page 2)
9
Mike Pepper, The Computer Guy - Save Your Photos Automatically!
cles, etc... Why would you let these targeted visitors slip away?
Of course, these days including an opt-in email form with text like
“Subscribe Now” or “Free Newsletter” is not enough. Email is no
longer a novelty for most people, and there are literally thousands
of sites pushing their “free” newsletters. So it’s extremely important
that you give your visitors a compelling reason to share their names
and email addresses.
For example, referring back to the plastic cutlery Web site, a good
subscription offer might read something like this:
Subscribe to our FREE monthly “Plastic Cutlery” Newsletter and
learn the secrets Hollywood stars use to throw some of the hottest,
most talked-about parties... for almost no cost!
PLUS, Subscribe today, and you’ll immediately receive our exclusive report, “10 Secrets About Buying In Bulk That Plastic Cutlery
Manufacturers Don’t Want You To Know!”
Smartphones and tablets with cameras are everywhere. These
cameras are super easy and fun, and the quality of the pictures and
videos they can take is really quite amazing. The problem is, the
pictures are on your phone or tablet!
Until recently, getting the pictures and videos off of your phone
meant emailing one or two to yourself or maybe posting them in
social media, like Facebook. Or you could plug your camera device
into your computer and go through the whole download-and-sortout hassle.
But now you can set up an app on your smartphone that will automatically transfer your photos to an internet cloud account, and
from there to your computer or tablet or wherever you would like!
Notice that you’re not only letting visitors know that their subscription will be free, you’re telling them exactly what your newsletter is
about, how frequently they’ll be receiving it, and how they’re going
to benefit from it. Plus, you’re giving them the added incentive of a
special bonus report that contains information they're going to
value (and that's going to establish your credibility).
About as quick as you can take a picture, it is copied to the cloud
and ready for you to use it as you please.
Make Getting Around Easy With Your Navigation Menu
First; if you don’t already have a free account with a cloud storage
service, go sign up for one. Four that are easy and common are
Dropbox, Google Drive, Microsoft OneDrive, and Apple iCloud.
(Respectively: Dropbox.com, Drive.Google.com,
OneDrive.live.com, www.iCloud.com.)
The other critical element that should appear within the first fold of
your Web site is your navigation menu, which should be placed
somewhere on the top, left of every page. When visitors first arrive
at your site, they should be able to see in a glance that your site is
going to be easy to navigate.
If your visitors are struggling to get around, then they're not thinking
about your offer. And if they’re not thinking about your offer,
they’re going to leave. So rather than scatter links around your
homepage, group them together in a concise menu that's easy to
understand and use.
I should point out that part of making your navigation menu easy to
use involves carefully choosing your menu button names. For
example, a poorly labeled menu on your plastic cutlery site might
look something like this:
• What’s Cool
• Meet Bob
• Statistics
• Background
• Product
This is a common mistake. Don’t assume that your visitors will
instinctively know what these buttons mean. Choose compelling
link and button names that are both benefit-oriented and clear.
A better menu might look something like this:
• Home
• FREE Plastic Cutlery
And, this is all FREE: for Apple devices, Android, and for Windows
phones too. To get this working for you, here’s what you do.
OneDrive and Google Drive both offer the most free storage (15
gigabytes [GB]), so if you don’t have an account elsewhere, you
might as well start with one of those. 15GB can hold between 5000
and 6000 high resolution photos. iCloud starts with 5GB free, and
Dropbox gives you 2GB.
As I say, all four of these are available for users of Apple, Android,
and Windows devices.Second; from the app store for your device,
install an app on your phone or tablet that matches up with your cloud
storage service and which will do the automatic uploads for you.
Third; set up the service app to automatically upload your photos. All
of the services refer to it as “Camera Backup” or “Photo Backup.”
Notice that none of these buttons give the visitor information about
how they're going to benefit from clicking on them.
(continued on page 10)
photos. Use the WiFi-only setting to avoid using your data plan
allotment of bytes.
For Google Drive, the settings for it will be found in your phone or
tablet’s settings. Ditto for iCloud on iPhone and iPad, though on
Android and Windows devices you will have to go to an app’s settings to set it up
If you use OneDrive or Dropbox, open the app and sign in with
your account, then go to the settings and turn on “Camera
Backup”.
The options for your service app will then ask if you want to back
up only via WiFi versus also using your data plan to upload the
It may also ask if you want to back up at the highest quality possible
or at a more compressed quality level. More compression means
that you can store more photos and use less of your data plan to
upload them to the cloud, but the image quality may be degraded. If
you want to make prints, upload at the highest quality level.
I prefer to upload at the highest quality, but I set the option so that
photos and videos are only uploaded when the phone is connected
via WiFi so that it uses none of my data plan bytes.
If you shoot a lot of videos with your phone or tablet, make sure to
use the “WiFi only” settings.
Fourth; viewing your photos on your computer or TV:
For whichever cloud service(s) you use, there is a corresponding
program or app for your computer – and maybe for your TV too.
Once you install that program on your computer, log on to your
cloud service account, and within minutes, if not seconds, your
photos will download to your computer for you to view, sort, edit,
enhance, and share as you wish. Crop them, brighten them, add
captions and share on Instagram or Flickr or Facebook.
Fast and easy-peazy. As always, I hope that this is all quite clear
and useful; but if I can help with this, or anything on your computers, please don’t hesitate to call: Mike Pepper ~ Computer Guy.
www.PawlingComputerGuy.com 845-855-5824
10 Pawling Matters
Pawling Matters
Most Valuable Real Estate on Your Web Site
11
Financial Focus
(continued from page 8)
Prepare Far Ahead for Long-Term Care Costs
• Hollywood Star Favorites
• 200 Cutlery Designs
• Cutlery Care Tips
• About Us
• Contact Us
#3: Avoid Sharing Ordering Information Too Soon
While your product type and offer will ultimately dictate how you
lead your visitors to the sale, it’s generally a good idea to avoid any
mention of ordering or buying until you’ve established the value of
your offer as this tends to scare people away.
Notice that each of these menu options clearly tells the visitor
where they're going to go or what they're going to get by clicking
on them.
Avoid These Common Design Errors
Once you understand the key elements that should immediately
grab your visitors’ attention within the first fold of your Web site,
the elements to avoid become obvious:
#1: Avoid Links and Banners that Drive Traffic Away From
Your Offer
Be careful not to drive traffic away from your Web site with distracting banners and links. While there are some situations that
warrant placing a banner at the top of your homepage (i.e. you’re
promoting an affiliate product or you’re selling your advertising
space), you need to make sure you’re not driving your traffic right
into the hands of your competition.
For example, if you’re selling books about plastic cutlery, you
shouldn’t have a link to Amazon.com at the top of your homepage.
Amazon.com is a huge, well-established bookseller that has already
established its credibility with online book buyers. If you present
your visitors with the choice of purchasing their plastic cutlery
books from you or Amazon.com, they’re likely going to choose
Amazon.com.
Think carefully before placing any links or banners within the first
fold of your Web site; this is where you should be directing visitors
towards your offer, not away from your site.
#2: Avoid Distracting Graphics and Animation
Words sell, not graphics. So if visitors spend the first 10 seconds at
your site trying to figure out how to make your long Flash presentation stop, or waiting for large graphics to load, you can be sure
that they’re not going to stick around.
While there is a time and place for graphics and animation, be certain that if you've chosen to include any on your site, you’ve done
so to strategically enhance your message and illustrate a benefit—
not for your own self-gratification. Your friends and family will be
far more impressed by the long-term profits your site generates
than by flashy, spinning images.
Tree Lighting
Like any good salesperson, you first need to establish your credibility and explain how your product or service is going to benefit
the visitor before asking for the order.
#4: Avoid “About You” Text Like Mission Statements
To begin with, just how expensive is long-term care? Consider this: The
average cost for a private room in a nursing home is more than $87,000
per year, according to the 2014 Cost of Care Survey produced by
Genworth, a financial-services company.
Here’s a personal pet peeve of mine. Sites that seem intent on boring
you to death with long, elaborate pages that talk about company
goals and mission statements. Think about it for a minute...
A mission statement is about what your company wants to achieve,
not about how your visitors are going to benefit from doing business
with you.
And the average cost of an assisted living facility, which provides a level
of care that is not as extensive as that offered by a nursing home, is
$42,000 per year, according to the same Genworth study. All long-term
care costs have risen steadily over the past several years, with no indication that they will level off.
Yes, in some cases these benefits may be implied in your mission
statement. But you can’t honestly expect your visitors to wade
through all of your pomp and ceremony to figure out how you're
going to help them. If you must include this information on your
site, don’t place it in the first fold of your homepage where visitors
are looking for clear, specific details about why your site is worth
their time.
Many people, when they think about long-term care at all, believe that
Medicare will pay these costs — but that’s just not the case. Typically,
Medicare only covers a small percentage of long-term care expenses,
which means you will have to take responsibility. Of course, if you are
fortunate, you may go through life without ever needing to enter a nursing home or an assisted living facility, or even needing help from a
home health-care aide. But given the costs involved, can you afford to
jeopardize your financial independence — or, even worse, impose a
potential burden on your grown children?
The first fold is the most valuable real estate on your Web site
because this is where new visitors make their 10-second decision to
stay or go. That’s why you need to side-step the tempting design
errors like misplaced banners, distracting animation, wordy mission
statements, and premature ordering information, and use this space
to carefully:
• Communicate the biggest benefit your Web site has to offer,
• Persuade your visitors to opt-in to your mailing list,
• And convince them that your site will be a breeze to navigate.
This is how you’ll not only dramatically increase the average length
of a visitor’s stay, it’s how you’ll also dramatically increase your
overall sales.
Need help trying this in your business? Connect with a SCORE
mentor online or in your community today!
About the Author - Corey Rudl, president of the Internet Marketing
Center, is the author of “Insider Secrets to Marketing Your
Business on the Internet,” the comprehensive “How-To” guide for
e-business success. For free tips and resources, please contact
questions@marketingtips.com.
(continued from page 1)
Tree Lighting event and listed in the January issue of Pawling Matters.
The response to our appeal last year was impressive and deeply
appreciated. We ask again for your financial support now to help us
“light up” Pawling this holiday season with your sponsorship.
To become a major sponsor or make a donation, send your check
November is Long-Term Care Awareness Month – a month dedicated to
educating the public about the need to prepare for the potentially devastating costs of long-term care. And the more you know about these
expenses, the better prepared you will be to deal with them.
made out to the Pawling Area Chamber of Commerce for the 2014
Decemberfest and Tree Lighting. Checks may be mailed to P.O.
Box19, Pawling, NY 12564. The Chamber of Commerce is a notfor-profit organization, so your contribution is tax-deductible.
Thank You
To prevent these events, you will need to create a strategy to pay for
long-term care expenses — even if you never incur them. Basically, you
have two options: You could self-insure or you could “transfer the risk”
to an insurer.
Hall of Fame First Team
He was a natural hitter and his batting stance and swing is reminiscent of Rob Carew's. Robert Manzino was in center field. Only a
sophomore, Bobby was intensely focused and played smart. He hit
the ball with authority and was always taking the extra base. Peter
Muroski was in left. Pete had a good glove and a great arm, but
couldn't figure out whether he should be batting lefty or righty.
The infield was solid with sophomore Tim Nelligan ably manning
the shortstop position. His brother Tom was a good fastball hitter.
Tom’s quick bat provided spark from the right side of the plate.
Eugene Donnelly was a smart, slick fielding third baseman, while
Irwin “Bruddie” Coombs was a line drive hitter who played a steady
second base. Bob Dumas, James Loper, and Dennis Bourdon provided strong depth around the diamond, with Jimmy being a valuable
late-inning base running threat and Bobby providing a good bat as
the fourth outfielder.
Carl Gilletti was the starting catcher on the ‘75 team. Carl moved
from first base to behind the plate after all-star catcher Sal Mussella
graduated in ‘74. Carl stepped up to the challenge and did an exceptional defensive job, called a great game, and had a good arm. Carl
If you were going to self-insure, you would need to set aside a considerable sum of money, as indicated by the costs mentioned above. And you
would likely need to invest a reasonably high percentage of this money
in growth-oriented investments. If you chose this self-insurance route,
but you never really needed a significant amount of long-term care, you
could simply use the bulk of the money for your normal living expenses
during retirement and earmark the remainder for your estate. However, if
did need many years of nursing home care, you could end up going
through all your money.
As an alternative, you could transfer the risk of paying for long-term
care to an insurance company. Many plans are available these days, so,
to find the choice that is appropriate for your needs, you will want to
consult with a professional financial advisor. Here’s a word of caution,
though: The premiums for this type of protection rise pretty rapidly as
you get older, so, if you are considering adding this coverage, you may
be better off by acting sooner, rather than later.
None of us can know with certainty what the future holds for us. Ideally,
you will always remain in good shape, both mentally and physically,
with the ability to take care of yourself. But, as you’ve heard, it’s best to
“hope for the best, but plan for the worst.” So, take the lessons of LongTerm Care Awareness Month to heart and start preparing yourself for
every scenario.
This article was written by Edward Jones and Provided by Celeste
Bevilacqua, Financial Advisor, Edward Jones, she can be reached
at 845-471-6346 or celeste.bevilacqua@edwardjones.com
(continued from page 7)
batted cleanup and was a clutch hitter who drove in many key runs.
And who can forget the "Big Guy", Howard Britton backing up
Gilletti behind the plate.
Like all successful teams, the 1975 Baseball Team possessed unique
team chemistry. For sure it was talented, but it also was well-prepared
and fundamentally-sound thanks to the exceptional leadership from
Coach Marco Sartori and his assistant Rick Vogel.
The 1975 Baseball Team along with individual sports standouts
Kathryn O'Rourke, Taren Tanner, and Coach Catherine Senkier will
be honored for their outstanding sports achievements at the 7th
Annual Pawling Central School Sports Hall of Fame Induction
Ceremony Wednesday, November 26th at the Pawling High School
Gymnasium from 9:00 - 9:30 A.M.
A very special congratulation goes to the team I played on -- the
1975 Baseball Team, the first team to be inducted into the Pawling
Sports Hall of Fame.
Our High School Sports legacy lives on.
- Pete and the Tigers
12
Pawling Matters
Member News
Ribbon Cutting – The Blue Olive
On Friday, November 24th, an enthusiastic group of people gathered
for The Blue Olive’s official opening and Ribbon Cutting ceremony.
Officials from the Pawling and Dutchess County Chambers of
Commerce were present, as well as Rob Liffland, Mayor of the
Village of Pawling and Pawling Chamber President, Peter Cris.
The Pawling Chamber of Commerce is very pleased to welcome this
new business – to the Pawling community! The Blue Olive is located
in the Dutcher Building at 26 Charles Colman Boulevard.
Pawling's Biennial Service for Admiral Worden
On Saturday, October 18, at 11:00 A.M., the Admiral John L.
Worden, Sons of Union Veterans of the Civil War Camp 150 held
its biennial graveside service at Pawling Cemetery on the 117th
anniversary of the death of Admiral Worden. Following the
ceremony, all were invited to the John Kane House for coffee and
doughnuts and to view the Admiral Worden/Toffey family story
boards and a new World War II exhibit. The event was hosted by
the Pawling Historical Society.
The Blue Olive served refreshments including tasty treats made with
their own products as well as cider and cake. Their tasting room was
busy with customers trying all the wonderful flavors of their awardwinning extra virgin olive oils and exquisite specialty vinegars.
During the event they offered customers a discount on all products.
Membership in the Chamber of Commerce Includes
CHAMBER COMMITTEES
Membership in the Chamber includes: reduced advertising rates in our monthly
newsletter, advertising in the local newspapers, radio and cable stations to increase your
exposure, free listing in the Chamber Website and Guidebook, the opportunity to participate in the gift certificate program, and monthly business networking meetings.
Fees are: $160 for a business or $45 for a not-for-profit
and $35 for an individual membership.
Please send your check to:
PCC Attention Andrew Carlucci, P.O. Box 19, Pawling, NY 12564
Editorial Notes
The Chamber thanks the following members for contributing their time and talent
to making this publication possible: Pete Muroski, and the staffs of Morales
Communications and Phoenix Marketing.
Volunteers are what make our chamber work.
Please contact the committee chairperson for
information and opportunities available.
Beautification
Chair: Steve Parrino
845-855-5415
Events
Chair: Marie Stewart
845-855-1632
Financial
Chair: George Apap
845-855-3300
Green Committee
Chair: Pete Muroski
845-855-7050
Marketing & Communications
Chair: Peter Cris
845-855-7000
Merchant’s Committee
Chair: Pat Martin
845-855-3397
EXECUTIVE BOARD
Information about special events, as well as any comments and/or corrections to
this newsletter, should be dropped off at the Chamber building, The Yarn & Craft
Box or email: pccny@bww.com. If time and space permit and within the context of
editorial judgment, the information will be used.
To advertise in Pawling Matters please contact Peter Cris at petercris@aol.com
President
Peter Cris
Vice President
Jay Morales
Secretary
Marie Stewart
Treasurer
Andrew Carlucci
George Apap
Pat Martin
Celeste Bevilacqua
Peter Muroski
John Burweger
Steve Parrino
David Daniels
William Ward
David Kelly