MEDIA ADVISORY Country Music Star Chris Young and Kidde Fire Safety to Announce National Campaign the Morning of The 48th CMA Awards National fire service, burn survivors and Country Music icon Kix Brooks will attend WHAT: Grammy nominated, RCA Records Nashville singer/songwriter Chris Young will join Kidde Fire Safety to promote a national fire safety campaign that will help protect families by donating Kidde’s Worry-Free smoke alarms and help burned firefighters by expanding the Phoenix SOAR (Survivors Offering Assistance in Recovery) program. Run by the Phoenix Society, a nonprofit organization dedicated to helping burn survivors, Phoenix SOAR for Firefighters is the first national initiative supporting burned firefighters. Kidde and Young will be joined by national and local fire service including Tulare (CA) Division Chief and SOAR-trained peer supporter, Louis Nevarez. Nevarez’s left forearm was amputated after a burn injury. Special guest, Kix Brooks, 2013’s CMA “National Broadcast Personality of the Year” winner also will attend. Brooks serves as a radio spokesperson for Kidde. Each week he honors a member of the U.S. police, fire or military service as his Hero of the Week on his national radio program, ‘American Country Countdown.’ WHY: Approximately 3,000 people die in U.S. home fires each year, and winter is the peak time. The National Fire Protection Association (NFPA) reports most fatal fires happen in homes with either no alarm or no working alarm, mainly due to dead or missing batteries. Installing working smoke alarms, like Kidde’s Worry-Free line and knowing simple fire safety steps helps protect families and firefighters. In 2012, the NFPA reported that 2,200 firefighters sustained in the line of duty burn injuries. WHO: Chris Young, chart-topping Country Music star Kix Brooks, chart-topping Country Music star and CMA award-winning radio personality Jim Ward, president, Kidde Fire Safety Amy Acton, executive director, The Phoenix Society for Burn Survivors Chief Ronald Siarnicki, executive director, National Fallen Firefighters Foundation Chief Louis Nevarez, Tulare Fire Department, burn survivor and SOAR member Fire Marshall Butch Browning, president, National Association of State Fire Marshals Deputy Commissioner & Fire Marshal Gary West, TN Department of Commerce and Insurance Nashville Fire Department WHEN: WHERE: Wednesday, Nov. 5, 10:30 a.m. Country Music Hall of Fame® and Museum, Curb courtyard, Demonbreun St. INTERVIEWS & VISUALS: Watch the new ad featuring Chris Young and Nashville firefighters airing during The CMA Awards on ABC Talk with Kix Brooks and Chris Young regarding their roles as fire safety advocates Talk with Chief Nevarez about his experience as a burn survivor, firefighter and supporter of this program Talk with Kidde and leading fire service representatives about the importance of working smoke alarms Images of symbolic check presentation and alarm donation MEDIA CONTACTS: Cindy Hunt (Chris Young) 615-429-2203, cindy.hunt@monarchpublicity.com; Emily Lauer (Kidde) 216-298-4609, Emily.lauer@fahlgren.com; Tyne Parrish (Kix Brooks) 615-242-7444, tyne@thegreenroompr.com; Megan Buell, (Tenn. Fire Marshal) 615-393-1980, megan.buell@tn.gov; Brian Haas (Nashville Fire Dept.) brian.haas@nashville.gov
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