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The 3rd WORLD COFFEE LEADERS FORUM 2014
November 19(Wed) – 22(Sat), Coex Convention Center, Seoul, Korea
○ Session : Asia Session
○ date : Nov.20 (Thu), 2014 / 15:50~16:40
○ Venue : Coex Convention Center, Grand Ballroom (1st Floor)
○ Speaker : Ja Sang, Shin (Chairman, MAAN COFFEE)
○ Topic : “Overseas Expansion to China Coffee Market”
Presentation Summary
Ja Sang Shin discusses the following topics:
1. We need competitive and thoroughly differentiated concepts, along with new types of
models.
2. How can we make differentiated concepts and what kind of new model is needed?
3. An expansive strategy for the Chinese market
4. Approaching the golden age of the coffee industry.
1. 경쟁자와 철저히 차별화된 컨셉이 필요했고 어떤 형태로든 새로운 모델이 필요했다
2. 어떻게 차별화를 했으며 어떤 형태의 뉴 모델이 필요했나
3. 중국시장진출 전개방법
4. 커피산업 전성시대가 오고 있다.
World Coffee Leaders Forum Organizing Committee
EXPORUM, 6F, Nara Bldg. A, Teheran-ro 83-gil 32, Gangnam-gu, Seoul, 1350878, South Korea
T.+82-2-6000-6711 F.+82-2-2051-3326 E. wclforum@gmail.com W. http://www.wclforum.org
http://www.facebook.com/WorldCoffeeLeadersForum
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