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"Kanahei with small animals"
Big hit ! LINE stickers series.
◆ Merchandising and Advertising Licensing Proposal ◆
Nov. 10, 2014
《TXCOM is the merchandising and advertising licensing representative 》
TV TOKYO Communications Corporation
CONFIDENCIAL
◆ ｉｎｄｅｘ ◆
1. "Kanahei with small animals" Big hit ! LINE stickers series.
《TXCOM is the merchandising and advertising licensing representative 》
2. Kanahei’s “KISEKAE*” application for Smartphone.
3. About Kanahei.
①
②
③
④
Magazine Series
Special Books
Past Merchandising Successes.
Past Major Corporate Advertising
1. "Kanahei with small animals" Big hit ! LINE stickers series.
《TXCOM is the merchandising and advertising licensing representative 》
Kanahei’s 5 titles.
Ranked number 1.
Kanahei’s
Twitter followers
Facebook “Likes”
[Oct. 20, 2014]
75,412
16,193
５ Titles
Nov. 10, 2014
1. "Kanahei with small animals" Big hit ! LINE stickers series.
《TXCOM is the merchandising and advertising licensing representative 》
☆ Highest ranking. No.1
[Oct. 1-14, 2014]
５ titles
“Pisuke & Rabbit”
“Small Animals & a Girl ”
“Pisuke & Rabbit 2”
“Pisuke & Rabbit 3”
“Relaxed Honorifics*”
*Japanese honorifics are strictly enforced. So Kanahei’s
honorifics are casual and funny.
★
Nov. 10, 2014
1. "Kanahei with small animals" Big hit ! LINE stickers series.
《TXCOM is the merchandising and advertising licensing representative 》
Kanahei’s friends’ relationship is so comical.
Honest Pisuke and slaphappy rabbit go back
and forth, turning the tables on each other.
Nov. 10, 2014
1. "Kanahei with small animals" Big hit ! LINE stickers series.
■ Marketing Plan
11月
12月
1月
2月
3月
4月
5月
6月
HK
Style guide
Art bank
Licensing
Show
Digital content services etc.
● We will prepare the style-guide and art-bank by Dec. 2014.
● We are waiting to see at our TXCOM-booth where we will present
“Kanahei” characters at The Hong Kong Licensing Show 2015.
Collaboration with Fashion
Manufacturers.
Goods sales events.
Advertising / confectionery and beverage, CVS, etc.
Licensing
Nov. 10, 2014
CONFIDENCIAL
2. Kanahei’s “KISEKAE” application for Smartphone
“Cocoppa” is an Icon posting
community app.
It has more than 25 million
subscribers.
Kanahei has more than 2 million
followers which means 8% users
of “Cocoppa” users are following
Kanahei.
Nov. 10, 2014
3. About Kanahei
Kanahei is a 29-year-old artist whose unique
illustrations, anime and manga are very popular.
Since high school, she has a lot of fans on her own
web-site.
"Kanahei GA (picture)" has had a great impact on
other young illustrators.
In 2003 as a high school student, Kanahei made her
professional debut in the famous magazine
"SEVENTEEN", after which she stopped making
parody images.
Kanahei has expanded her work to include 3D-CG
and illustrations, wall-paper, and Flash animation
for PC / mobile.
She has become one of the most popular artists, an
11 year professional, who draws the Manga series
in "SEVENTEEN" and "Ribbon" magazines.
Kanahei is also the mother of two young sons and
lives with her family in 200 years old house.
Nov. 10, 2014
3. About Kanahei
① Magazine Series
“Seventeen”, “Chara.Pafe”, “Ribbon”.
“Seventeen”, Shueisha
2003-2009.
Nov. 10, 2014
“Chara.pafe”, Ascii MW
2010-2013.
“Ribbon” Comics, Shueisha
2009- continuing
3. About Kanahei
② Special Books (i) Shueisha.
Seventeen（illustration）
Kanahei’s
Book
Nov. 10, 2014
Kanahei’s
Book 2
りぼん（Manga）
Tii and Take
SalaSPA！
SalaSPA！2
What a girl wants!
What a girl wants! 2
3. About Kanahei
② Special Books, HP.
(ii) Special Books (Genkosha), Web-site (owned media)
How to draw.
Published In Japan, Taiwan, and South Korea.
Nov. 10, 2014
Comic essay.
Kanahei with her family’s life.
Kanahei’s Homepage.
She has continued distributing a free wallpaper
a month since 2002.
3. About Kanahei
③ Past Merchandising Successes.
Nov. 10, 2014
3. About Kanahei
④ Past Major Corporate Advertising
DAILY YAMAZAKI ( CVS )
Valentine Campaign all over Japan in Feb., 2014 .
Kanahei’s original goods were very popular.
TOBU ZOO
Winter illumination Advertising from Nov. 2,2013 to Jan.26,2014
Featuring Kanahei’s characters “Tii and Take”.
Nov. 10, 2014
★ "Kanahei with small animals" Big hit ! LINE stickers series.
＆
《TXCOM is the merchandising and advertising licensing representative 》
e-mail :
kanahei@txcom.jp
TV TOKYO Communications Corporation
Nov. 10, 2014