1. health and fitness

We build brands in medicinal
products, supplements and
cosmetics.
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“We are driven by our vision
to enhance people’s health.
We work in the long-term in a
trustworthy manner with products that stand for quality and
safety with no compromise.”
Tomas Färnlöf, CEO of Baltex Health & Beauty Group
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The importance of inner and outer health
Health is a broad term and can be interpreted in many different ways. We take a holistic
approach to health and believe that inner and outer health are strongly linked.
If you feel well on the inside, this is obvious on the outside. Products in self-care,
cosmetics/skin care and medical devices are growing fast and looking after your health is a
concern of both young and old.
Quality has been a key element of our activities from the start. With our knowledge, by
adapting ourselves, by thinking innovatively and thanks to good timing, we have grown and
become established on the Scandinavian market. The self-care market is at an exciting
stage of development. As we continue to expand and to ensure that we become a more
interesting business partner, we are constantly looking for new product development areas
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and partners.
Our employees are highly knowledgeable in their respective areas. If you thrive in an
industry and at a company, you choose to stay put. We have all worked for a long time at
Baltex and our shared experience, energy and confidence augur well for the future and
continued growth.
Take care. Please do not hesitate to contact us.
Tomas Färnlöf
CEO of Baltex Health & Beauty Group
BALTEX HEALTH & BEAUTY GROUP
NORWAY
2009
SWEDEN
1990
DENMARK
2011
BALTEX HEALTH & BEAUTY GROUP is a privately-owned group that was formed in 1990 and operates in Sweden, Norway and Denmark, as well as exporting to a number of other countries. Our
operations and our vision are based on offering top-quality self-care, beauty and medical device
products.
Our work is rooted in deeply-held values:
QUALITY
TRUSTWORTHINESS
COMMITMENT
LONG-TERM RELATIONS
OUR SKILLED TEAMS in quality, product development and marketing work hard to develop and
supply simple but effective solutions to people who look after their health and well-being. Ambitious, long-term work on quality and safety has made us one of the leading companies in quality
assurance for self-care.
WE ATTACH GREAT IMPORTANCE to and aim to ensure long-term relations with our partners so
that we can jointly develop our brands for the market of today.
12 50 C
Baltex
Health & Beauty
Group has
12 employees,
all specialists
in their fields.
The Group is expected
to have sales of SEK
50 million in 2014.
Certified company
with quality
assurance in all
stages of the
supply chain.
Well-established brands, from m
LactiPlus
We paved the way for probiotics as a dietary supplement
as early as the late 1990s. This pioneering work was
made possible by our partnership with Lallemand Health
Solutions, one of the world’s leading companies in the
research, development and manufacture of lactic acid
bacteria.
LactiPlus is now an established brand, distributed in all
pharmacy chains and throughout the specialist health
trade. The latest supplement is LactiPlus Forte, the most
powerful capsule on the market with as many as 15 billion
lactic acid bacteria. Like LactiPlus, LactiPlus Forte is a
unique, broad-spectrum product that colonises the entire
digestive system.
Hårkontroll
Hårkontroll is one of the most used dietary supplements
for the roots of the hair in Sweden. It ensures beautiful,
vigorous hair that is easy to style. After more than 25 years
on the market, Hårkontroll has a well-established status in
both pharmacies and in the specialist health trade.
Hårkontroll has now been developed into a complete
method with Hårkontroll Boost for rapid introduction of
nutrition, Hårkontroll Original as an ongoing, strengthening
supplement and Hårkontroll Hair Shine Boosting Spray, a
spray that is based on argan oil and castor oil and enhances sheen and vigour.
Super Glandin
Super Glandin is a series of beauty products for women
aged 40+. The active ingredients are clinically documented
as effective and all production takes place in Sweden.
This product line is designed for the target group’s
expressed needs, with products to prevent pigment
spots (Anti Pigment Creme), wrinkling around the eyes
and mouth (Anti Wrinkle Creme, Instant Lift Serum) and
to produce fuller eyelashes (Eyelash Serum), and the new
product to prevent sagging eyelids (Eyelifting Formula), the
only product of its kind on the Swedish market.
medicinal products to cosmetics
Linella – plant-based
medicinal product
Linella has been on the Swedish market for over thirty
years and is a registered, well-established, plant-based
medicinal product. Baltex has been both owner of the
brand and holder of the medicinal product registration
since July 2014. Linella is the only natural laxative for
occasional constipation. This is a unique position that is
benefiting greatly from the growing numbers of consumers
making informed choices in this field.
Gastroline
A new series of gastrointestinal products introduced in
2014. The first to be launched is an entirely natural fruit
and fibre cube that enhances normal intestinal function,
reduces the feeling of bloatedness and promotes regular
bowel movements.
A-Creme
Not many products are still on sale 60 years after their
launch. A-Creme is one. There is one reason for this: it just
works. It moisturises gently and mildly, even if you have
slightly sensitive skin.
It was developed by the Swedish chemist Evert Berlin, and
is manufactured in Sweden for the Swedish, Norwegian
and Finnish markets.
Other products
Baltex’s range also includes smaller but well-established
products such as the classic stomach product Silicol and
Perozin, which is for acute pain in muscles and joints.
“We take a holistic approach to health
and believe that good habits are an
important part of healthcare.”
Product and business philosophy
WE LOVE OUR BRANDS. Over the years, Baltex
has built up and acquired its own brands in
health and beauty. At the same time, we have
distribution agreements for the brands of other
companies. With our clients, we can make use
of the deep market insight that Baltex has gained
over nearly 25 years of experience. This is about
relations with public authorities, with the entire
distribution structure and the important marketing to maintain and develop the brand.
Product development
WE KNOW THE MARKET. To meet the demand
for new products, we carry out active product
development. We follow local and global trends
and have an efficient process for rapidly meeting
consumer and retailer requirements for new and
improved products. We are also able to help
clients with clear guidelines for establishment on
the Scandinavian market.
Regulations covered
Distribution
WE ARE EXPERTS AT REGULATIONS. Baltex
THE MARKET KNOWS US. Our products are well
has the skills to deal with the full range of products
in the fields of health and beauty. From medicinal
products, with their special requirements for documentation and follow-up, to medical devices,
dietary supplements and cosmetics. We have
HACCP certification; we therefore comply with
industry criteria for safe dietary supplements.
We are eco-certified by HS Certifiering, we are a
member of the Swedish Cosmetics, Detergents
and Toiletries Association (Kemisk-Tekniska Leverantörförbundet (KTF)) and we are authorised
as a wholesale supplier of medicinal products.
Baltex is therefore a natural, complete partner in
the self-care segment throughout Scandinavia.
established on the Nordic market, where they are
sold in pharmacies, health shops, cosmetic chains and department stores. We are also enjoying
increasing growth online and in drugstores. Our
retailers in Sweden include Apoteket AB, Apoteket Hjärtat, Kronans apotek, Life, Åhléns, Kicks
and Hälsokraft.
In Norway, you can find us at Sunkost, VITA,
Apotek1, Vitus and Boots, and in Denmark at
Matas and Helsam.
2
2
This is
Baltex Health & Beauty Group
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TOMAS FÄRNLÖF
CEO
tomas@baltex.se
LASSE GUSTAFSSON
Sales Manager
lasse@baltex.se
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PER ÅBERG
Logistics Manager
per@baltex.se
LISA SOMMAR
Controller
lisa@baltex.se
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STINE BERGHOLTZ
Product & Quality
Manager
stine@baltex.se
EVA MILESSON
Product &
Marketing Manager
eva@baltex.se
PÅL WEDERBRAND
Market
Communication
info@baltex.se
JÖRGEN MÅNSSON
Market
Communication
info@baltex.se
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KAY RØREN
Sales Manager,
Norway
HEGE B BERTHELSEN
Business developer,
Norway
The Board of Directors
of the Group parent
Malu Holding AB is
LARS SJÖSTRAND, Chair
TOMAS FÄRNLÖF,
and LASSE GUSTAFSSON.
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PREBEN CHRISTENSEN
Sales Manager,
Danmark
GERDA SÖRENSEN
Quality & Product
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Development, Danmark
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Our working environment
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Where you can find us
NORWAY
SWEDEN
DENMARK
Head Office
STOCKHOLM
Ljusterögatan 14
116 42 Stockholm
Tel +46 (0)8-462 90 70
www.baltex.se
MALMÖ
Rönnbackegatan 50
212 30 Malmö
Tel +46 (0)40-23 82 37
DRAMMEN
Lierstranda 82
3007 Drammen, Norge
Tel +47 412 64 964
www.tokay.no
ANS BY
Håndværkervej 17 B
8643 Ans By, Danmark
Tel +45 877 08 770