PRESS RELEASE Levallois, 13 November 2014 iDAYS’14 BNP Paribas Personal Finance: digital innovation driving financial services in 2020 On 6 and 7 November, during the 4th edition of its iDAYS’14, the international digital community of BNP Paribas Personal Finance, the leading provider of financial services to private individuals, showcased its plans to create innovative financial services for its clients and distribution partners by 2020. The highlights of these two days were a Hackathon with 42 and an Innovation Showroom. "As in previous years, representatives from our subsidiaries came together to meet key analysts and experts from the digital world as well as business contributors from BNP Paribas Personal Finance. This year, we took a trip into the heart of digital innovation" explains Agnès Gerbaud-Seuret, Global Digital Director at BNP Paribas Personal Finance. The iDAYS’14 opened with the launch of a Hackathon in partnership with 42, the computer programming school created in 2013 by Xavier Niel, founder of the French ISP, Free. Assisted by the BNP Paribas Personal Finance digital teams, four groups of students worked on tomorrow's financial services. They were given 48 hours to develop ideas and new concepts and to present them in the form of prototypes. BNP Paribas Personal Finance's international subsidiaries presented their breakthrough achievements and took full advantage of conferences organised by Forrester, McKinsey, Facebook and Paymium, focused on the new market dynamics, new economic modèles and innovative payment solutions. Martin Favre, Directeur, Sales & Marketing and Jean-François Pfister, Risk Director at BNP Paribas Personal Finance, came to explain the impact of digital transformation on their businesses. "The iDAYS are above all the fruit of teamwork that enabled the whole community to exchange and share concrete achievements and also to build together the next stages in a constantly changing world. BNP Paribas Personal Finance is developing solutions for its partners that integrate all its services into the customer's buying experience. This user experience and its adaptation to all connected objects and to the different countries are at the heart of our development strategy. Our added value lies in our international expertise and our ability to propose a tailored approach to each partner in the countries where it operates" adds Agnès Gerbaud-Seuret. The feedback for the Hackathon projects was the highlight of the second day. "This partnership with 42 is a first for our group. We really appreciated the work, commitment and the quality of the feedback. Digital innovation can create value only if it is placed at the service of our customers, and that was our catalyst", explains Agnès Gerbaud-Seuret. "This Hackathon was the opportunity to bring together teams from distant environments to work together around a shared theme. This experience was successful thanks to the commitment of the teams from BNP Paribas Personal Finance and 42 as well as the general atmosphere during this event. The students from 42 invested all their energy and skills in this Hackathon. I'm particularly proud of what they have produced: they could not have represented our school better" concludes Kévin Sicart, a student from 42 who is currently a trainee at BNP Paribas Personal Finance. The iDAYS ended with an Innovation Showroom where the entire community was able to meet key players and start-ups at the leading edge of their sectors. Contact us for more information and requests for interviews: Georges-Antoine Gary, +33 (0)1 55 02 15 08 or +33 (0)6 12 13 86 88 g.gary@open2europe.com Claude Martin-Franz – BNP Paribas Personal Finance, +33 (0)1 46 39 97 93, claude.martinfranz@bnpparibas-pf.com About BNP Paribas Personal Finance BNP Paribas Personal Finance is the leader in France and in Europe for personal loans via its activities in consumer credit and mortgage lending. A 100% subsidiary of the BNP Paribas Group, BNP Paribas Personal Finance has more than 20,000 employees and operates in over 30 countries. Under brands including Cetelem, Findomestic, and AlphaCredit, the company offers a full range of personal credit products at points of sale and car dealerships and directly to consumers through its customer relations centres and Internet. BNP Paribas Personal Finance has added an insurance and savings offer for its clients in Bulgaria, France, Germany, and Italy. BNP Paribas Personal Finance has developed an active partnership strategy with retailers, manufacturers and automotive retailers, web merchants and financial institutions (banks and insurance companies), based on its experience with marketing credit offers and integrated services tailored to partners’ business and commercial objectives. It is also a leading player in the field of responsible lending and financial education. For further information: www.bnpparibas-pf.com - @bnpp_pf @iDays_Hackathon About 42 42, is the first non-paying computer programming course that is open to all applicants aged between 18 and 30. Courses are based on peer-to-peer learning, a collaborative method that enables students to free up all their creativity through project-based learning. 42 was founded by Florian Bucher, Xavier Niel, Nicolas Sadirac and Kwame Yamgnane in 2013 at a time when the French digital industry was struggling with a shortage of developers. To train as many of tomorrow's talents as possible, the school provides students with the best infrastructure in a unique and modern location. 42, is our answer to what tomorrow's school should be like.