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MAXimize the benefits of
Mobility Management
New tools for more sustainable
transport systems
Christer Ljungberg, Trivector Traffic
Årets Bild 2010:
Henrik Montgomery, Scanpix
Max project in short
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December 2004 – application handed in
October 2006 – project starts
December 2009 – project ends
25 partners
16 countries
386 man months
5,54 miljon Euro => total ca 50 milj SEK
Trivector responsible for getting reseach into tools
1. MaxExplorer – web based tool for choosing MM measure
2. MaxTag – guide for successful campaigns
3. MaxLupo – guide for integrating MM and land use planning
4. MaxQ – quality management tool for MM work
5. MaxSumo – guide for planning, monitoring and evaluation
6. MaxSem – Integrated model for voluntary mode change
7. MaxEva – web based database collecting evaluation results
www.epomm.org
Enhance the
process with
MaxQ
Evaluate the
process with
MaxQ
Choose
measure with
MaxExplorer
Evaluate
effects with
MaxSumo
Structure the
project with
MaxSumo
Evaluate
attitudes
changing with
MaxSem
Plan your
campaign with
MaxTag
Integrate MM
into land use
planning with
MaxLupo
Register
results with
MaxEva
Integrate MM into land use
planning with MaxLupo
Register resultat with MaxEva
MaxExplorer
Answer 4 simple questions and get suggestions for
suitable measures
1. Type of organisation
2. Target group
3. Location
4. Size of target group
MaxTag
Travel Awareness
Campaign Guide
10 steps for a
sucessful
campaign
MaxLupo: Integration of MM and planning
A. Handbook
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Land use planning – better integration of traffic
planning, MM and land use planning
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Building permit process – MM-plans and measures from in
place from day 1
B. Planning simulation workshop
Workshop for increased awarness
Target groups for MaxLupo
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Planners working in land use, transport or environmental planning
departments in national, regional or local administrations.
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Personnel of departments in local and regional administrations
involved at a day-to-day level in the planning and building permit
process of developments
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Urban and transport planning consultants as Mobility
Management experts working for public administrations or for
developers / owners of developments.
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Universities, Schools of Planning or other educational institutions.
It works!
• Graph shows
reduction in
car driver trips
resulting from
high quality
site-based MM
in UK
• Average
decrease: 15%
Source: DfT, Department for Transport (2008) UK
Policies supporting integration of Mobility Management and
building permission process
MM advice during the planning
or building permission process
Securing MM through
negotiation
Securing MM through inclusion
in the parking regulation
Securing MM through inclusion
in planning conditions and
obligations
Promotion of
car-free housing
Access Contingent Model for
regulating car traffic at
multifunctional developments
Encouraging the adoption of
MM through environmental
legislation
Maximum
parking standards
Parking
pay-off
Best practice: Car-free housing
Here there will be
a new town!
MaxQ: process evaluation and quality
management system
– 4 stages
– 12 key factors
For each key factor:
– 5-8 questions
MaxQ development ladder
5. Continous improvements; innovation;
good result
4. Systematic analysis and evaluation
of MM work; long-sightedness;
external cooperation
3. Good knowledge on conditions, needs and
MM; policy, routines, organisation and
good commitment
2. Some knowledge on conditions, needs and MM;
planning of single projects and measures
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Activity oriented, ad hoc, informal work, short term
0. No MM work at all
Lund result
Lund result 2
Strenghts
Weeknesses
Improvements
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Mycket god kunskap om
resvanor då
resvaneundersökning har
genomförts i kommunen
Ambitionerna med MM är tydliga
och det finns koppling till SUTP
(LundaMaTs)
MM stöds av ledning och
politiker
Det finns en MM-koordinator och
en MM-grupp
Kunskapen om MM finns inom
hela kommunala förvaltningen
Ledningen är involverad i MMarbetet, vilket säkerställer att
MM-frågor tas upp.
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Inga regelbundna aktiviteter
riktade mot beslutsfattare och
berörda parter om betydelsen av
MM (har funnits inledningsvis)
Diskussionsgrupper och
liknande metoder används
endast sporadiskt för att
involvera berörda parter och
allmänheten i utformningen av
MM-arbetet och olika aktiviteter
MM-teamet blir inte
(regelbundet) konsulterade i
samband med strategiskt viktiga
beslut, exempelvis vid
planläggningen av nya områden
Mobility management-åtgärder
har lägre status än
infrastrukturåtgärder
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MM-policyn ska vara ett levande
dokument som uppdateras i takt
med översiktsplanen
Regelbundna skräddarsydda
åtgärder för att sälja in MM
(ständigt behov då politiker och
personal byts ut och då MM
ännu inte har samma status som
infrastrukturåtgärder)
Monitoring and evaluation of
effects of mobility management
• Swedish tools:
SUMO and SARA
• Tools from MAX:
MaxSumo and MaxEva
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SUMO – System for evaluation of
mobility projects
• Based on MOST-MET from EU-project
MOST
• Guide for planning, monitoring and
evaluation
• Used since december 2004
• More than 150 persons educated in
SUMO
• Hundreds of project evaluated
according to SUMO
• English version via www.vv.se
MaxSumo
A tool that gives guidance on how to
plan, monitor and evaluate an MM-project
With focus on assessment of:
- The efforts of the project
- The change in attitudes towards a mobility shift
- The change in mobility behaviour
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Assessment
Mobility
Management
services
System impacts
Overall
effects
System impacts
Assessment of mobility
options offered
New mobility
options
Assessment of services
provided
Mobility
Management
A
Project activities and
outputs
B
Awareness of mobility
services provided
C
Usage of mobility
services provided
D
Satisfaction with
mobility services
provided
E
Acceptance of mobility
option offered
F
Take up of mobility
option offered
G
Satisfaction with the
mobility option offered
H
Long-term attitudes and
behaviour
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System impacts
Example: Test Traveller / Job ticket project
Framework
conditions
Person-rel. factors
Assessment of
services provided
Travel behaviour before: 5 % PT, 95 % car
MM project details: 10 posters, Intra net info, 4 meetings, 10000 E
Mobility option
offered
Awareness:
48 % (480 employees)
Usage:
28 % (280 employees) particip. in info-meet.
Satisfaction:
80 % satisfied with info and test concept
Acceptance:
6 % (54 people) signed a contract
Take up:
During test month: 85 % PT, 15 % car
Satisfaction:
90 % of TT satisfied with commuting by PT
Effects
Long-term att & beh: After 12 months: 40 % PT, 60 % car
System impacts:
Car traffic: 110.000 km, CO2: 20 tonnes
Project
Start
Mission Statement
and Objectives
Target Groups
Services &
Option offered
Targets and
Indicators on
Assessment Levels
Methods
Monitoring
and
Evaluation
Monitoring
collect a basic dataset
Evaluation
of the data collected
MEP:
Monitoring
and
Evaluation
Plan for the
actual
project
A part in MaxSumo:
MaxSem helping us to…
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Identify the ‘willing ones’
Measure small changes in attitudes on the way to desired behaviour
change
Divide our target group in different stages
To customize a message for each stage
Preparation/
Action
Contemplation
Precontemplation
Maintenance
MaxEva web based database
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Based on MaxSumo and intentions in SARA
Collects evaluation results from MM-projects in Europe
Help in calculating effects
Benchmarking of results from similar projects
Base for a future forecasting tool
• 60 different measures included
• Handles both plans and programs
Results:
- Activites done
- Number/Share that…
- Change of:
- stage
- modal split
- transport volume
- tonnes CO2
MAX gives you 7 ready to
use tools to enhance your
mobility management work.
All tools can be found on
www.epomm.org
Thanks!
Questions?
Christer.ljungberg@trivector.se
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